Archives: Press Releases

COSTA MESA, CALIF.  (October 30, 2024) – Overland Expo, the premier overlanding event series in the world, today added Overland Expo SoCal, March 15-16 at OC Fair  & Event Center in Costa Mesa bringing the total number of U.S customer events to five between March and October. Southern California, home to active overlanding groups and key overlanding terrains like Joshua Tree and Big Bear, makes it an ideal choice for this expo. Exhibitor booth space and attendee tickets are available now at overlandexpo.com.

“We’re pleased to bring Overland Expo to Southern California, expanding our series to serve an audience that’s been asking for this for years,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Overland Expo SoCal appeals to seasoned adventurers and newcomers interested in exploring what’s next in overlanding. Overland Expo SoCal reflects our commitment to growing with the community and providing unforgettable experiences across the country.”

Like other events in the Overland Expo series, attendees will participate in classes, demonstrations, and activities taught by seasoned instructors and presenters from around the globe.

Overland Expo Socal in Costa Mesa joins the 2025 line-up of events including Overland Expo West in Flagstaf,f Ariz., Overland Expo East in Redmond, Ore., Overland Expo Mountain West in Loveland, Colo. and Overland Expo East in Arrington, Va. Overland Expo SoCal has both indoor and outdoor exhibitor booth spaces and the same sponsorship offerings as part of the greater event series.

According to Grand View Research, the global overlanding and off-road vehicle market is projected to grow from $15.79 billion in 2022 to $21.75 billion by 2027, reflecting the increasing popularity of outdoor and adventure-based activities worldwide. Specifically, SoCal is home to a strong local community of off-road enthusiasts, proximity to major highways, and abundant public lands and trails contribute to its reputation as an overlanding hub.

“With the addition of this new location, Overland Expo solidifies its position at the forefront of this rapidly growing movement, bringing enthusiasts together to discover the latest in equipment and accessories, techniques, and adventure destinations—trends that frequently have their origins right here,” continued Kirchner.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

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About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact
Charlotte Daher de Garcia

charlotte@cgprpublicrelations.com

781.710.7284

 

OSLO, Norway (Oct. 30, 2024) — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht in 2025. The luxury sailing yacht will bring outdoor enthusiasts to stunning, remote locations across Northern Norway to experience world class skiing, hiking, culinary offerings and more.

“We’ve considered having a Norrøna Adventure sailboat for a few years now and were thrilled when we found this boat for sale,” shares Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “The original boat was designed and built in Norway and is perfectly equipped for incredible days on the sea and in the fjords of Northern Norway, where guests can partake in a multitude of outdoor adventures or enjoy the breathtaking views from the on-deck hot tubs.”

The Varg is currently being refurbished to accommodate this new chapter to provide a luxury adventure experience for six to eight guests at a time. Guests will enjoy four updated comfortable, cozy cabins, each with their own bathroom and drying facilities. A wood-fired sauna, fireplace and on-deck wood-fired hot tubs will allow guests to unwind and relax after a day of adventuring while a dedicated chef crafts locally inspired cuisine in the updated galley. Varg will sail year-round, offering guided commercial trips with set itineraries and custom-tailored trips based on the guests’ preferences.

“The opportunities for adventure are endless with the addition of Varg, whether individuals want to experience the midnight sun of the summers, the Northern Lights or the long ski season,” Jørgensen says. “This addition is especially exciting as Norrøna plans to open several lodges in Northern Norway in the coming years. Varg will be able to transport our guests between these lodges, truly creating the adventure of a lifetime.”

Norrøna’s Varg sailing yacht will set sail in 2025 and interested individuals can register for updates on Adventure.Norrøna.com. For media inquiries about Norrøna Adventure and Varg, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

{Dover, NH—October 30, 2024} — NEMO’s fully recyclable Endless Promise® collection has been recognized as one of TIME’s 2024 Best Inventions. The backpacking sleeping bags and technical backpacks join the highly coveted list of 200 extraordinary innovations in categories including health care, AI, green energy, and the outdoors, where NEMO was honored. Contenders were evaluated through an extensive list of criteria including originality, efficacy, ambition, and impact.

Endless Promise Collection®
The Endless Promise Collection represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. In addition to the intensive design work required, NEMO has also put in place key partnerships and infrastructure to make the take-back and recycling process easy for the customer. When a product has reached its end, it can be sent back to NEMO and the company will handle the rest.

“Complexity is the enemy of recycling,” said Jeff Wilser, one of TIME’s independent testers. “When products are made from multiple materials⏤plastic, nylon, cotton⏤it’s costly to separate and reuse them…This is why NEMO Equipment created a technical backpack that’s made almost entirely from one material, polyester, which is fully recyclable. Each pack⏤along with a line of sleeping bags⏤comes with prepaid shipping and a QR code containing instructions for getting it repaired, resold or recycled.”

NEMO debuted its Endless Promise Collection in 2023 with the best-selling Forte™ Endless Promise® synthetic Spoon® shape sleeping bag.  As of 2024, NEMO’s Endless Promise Collection includes its entire line of synthetic and down insulated backpacking sleeping bags, as well as the recently launched Vantage and Resolve backpacks. Prioritizing innovative, low-impact materials and repairable, fully recyclable designs, the Endless Promise collection will continue to expand in 2025.

NEMO’s U.S. recycling partners include Unifi, Ambercycle (whose Cycora recycled fabric used in NEMO’s Endless Promise backpacks was also named to TIME’s 2024 Best Inventions), and ALLIED Feather + Down. After removing, cleaning, and reviving the down from Endless Promise bags, ALLIED will incorporate the insulation into its RENU:TRACE, offering the world’s first fully traceable recycled down. NEMO is also continuing to expand its repair and recycling services throughout its distribution areas and is currently partnering with United Repair Centre, CuRe Technology, and ALLIED in Europe.

This is the seventh award that NEMO’s Endless Promise collection has earned. Previous accolades include:

• ISPO Award – Resolve™ Endless Promise® Technical Daypack
• Fast Company’s Innovation by Design 2023 Honoree – Forte™ Endless Promise® Sleeping Bag
• Green GOOD DESIGN® – Endless Promise® down sleeping bag collection
• Men’s Journal Travel Awards, Best Travel Backpack – Vantage™ Endless Promise® Daypack
• Popular Science Best of What’s New 2023 – entire Endless Promise® Collection
• Gear Junkie Best Budget Suitcase – Vantage™ 30L Endless Promise® Daypack

NEMO’s award can be seen here, and the full list can be found at time.com/best-inventions-2024.

About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

SALT LAKE CITY (Oct. 30, 2024) — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide tester since its invention more than seven years ago, will formally join fellow recent hire, Ted Ligety, as an integral part of the design, development, and business strategy teams across the two sister companies of DPS Skis and PHANTOM Glide.

“Billy Demong is a legend of American Nordic skiing and we’re lucky to have him on our DPS and PHANTOM Glide product teams. Billy has just the right mix of experience, curiosity, and engineering prowess to help us push the limits of what is possible with PHANTOM Glide,” says Chico Bukovansky, global sales director for DPS and PHANTOM Glide. “Billy has a real drive to re-think the ways in which we travel over snow in the backcountry and we’re excited to see what he’s able to accomplish in that realm.”

With 18 years on the US Ski Team, Demong was America’s first Olympic Champion in Nordic skiing winning the Nordic Combined event in the 2010 Vancouver Olympic Games. In addition to being an athlete on the U.S. Ski Team, Demong was head of the USA Nordic National Teams for two Olympic cycles, 2018 and 2022.

“PHANTOM Glide and DPS are leaders in innovation in the ski world and I’m excited to bring my expertise to the table. Maximizing your ski or snowboarding experience with consistent, premium glide is no different than in the Nordic world where glide is everything,” says Demong. “Having used PHANTOM Glide for nearly a decade and being a superfan and proud rider of DPS, I am really stoked to join this incredible team and play a larger part in contributing to their legendary design and innovation here in my Wasatch backyard!”

Demong’s extensive experience analyzing and testing glide and relying on PHANTOM Glide lends legitimacy to the efficacy of the product. Demong has gone so far as to substantiate that PHANTOM Glide replaces the need for typical Nordic ski prep, which is multiple layers of glide wax and hot-boxing. Demong will be a key player in refining PHANTOM Glide’s offerings ahead of the continued product innovation in the pipeline today.

For information on DPS or PHANTOM Glide, please contact PR manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114

 

Boulder, Colo. (Oct. 30, 2024) – Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024.  Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.

“Our love of both snowy mountain living and high fashion provides a huge inspiration to our winter designs. This collection is high performing on snow while each piece is simultaneously  providing an expression of individuality to women as a fashion statement,” said Rhonda Swenson, Founder of Krimson Klover. “Whether it’s a new adventure or a return to the mountains, we want women to feel confident, comfortable and stylish in all that they do.”

The new Winter line proudly features meticulously crafted pieces made from premium, long lasting materials, carefully selected from trusted suppliers and manufacturing partners. Krimson Klover is rooted in slow fashion with a dedication to craftsmanship, sustainable values, and elegance woven into each and every garment. This new collection continues to empower women of all backgrounds to live boldly.

The chic new collection features vibrant colors and artistry in cozy layers that are both practical and fashionable, made for enjoying a crisp morning stroll through snow-covered streets, skiing a favorite run and enjoying a hot toddy on top of a mountain.

Key new styles from the Winter Fashion collection include:

• Graffiti Base Layer –  featuring doodles of ski gear and champagne bubbly, this illustrated base layer provides UPF 50+ and is made of recycled polyester with four way stretch. MSRP $120.

• Slopeside Turtleneck – the perfect statement turtleneck made of sustainable Lenzing™ EcoVero™ fibers for silky smooth,  breathable and warm ski resort wear. MSRP $199.

• Pow Zip Neck – featuring classic nordic patterns, this 100% Merino Wool Zip Neck is a timeless winter item to keep warm on cold winter days. MSRP $209.

• Janica Sweater – a stylish snow sweater embroidered with skiers and made with RWS Merino Wool provides the perfect après ski outfit . MSRP $229.

• Compass Down Jacket – upgrade puffy jacket style with this bluesign certified jacket full of responsibly sourced down and featuring a water-repellent finish. Stripes on the side and zipper provide a pop of color in snowy adventures. MSRP $299.

For more information about Krimson Klover and for its current collections, please visit krimsonklover.com. Sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

Please visit KrimsonKlover.com for additional product information. For digital media assets, please contact lauren@verdepr.com.

About Krimson Klover 

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is a fashion-forward outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com.