Archives: Press Releases

FLAGSTAFF, Ariz. (April 10, 2024) –Kahtoola, in partnership with Q Stories, a Flagstaff-based multimedia production company, debuts an inspirational documentary “Designed by Disaster” at the 17th annual 5Point Adventure Film Festival April 24-28, 2024 in Carbondale, Colorado.

The film’s world premiere is Saturday April 27 at 3 p.m. at the Crystal Theatre (teaser preview).

Directed by award-winning filmmaker James ‘Q’ Martin, “Designed by Disaster” (28 minute total run time) is a deeply personal and inspiring story about Danny Giovale, a passionate climber whose life-changing accident in the Italian Dolomites compels him to address a critical safety gap in mountain travel. With tireless dedication and through an iterative process, Giovale develops a revolutionary type of crampon, discovering a great deal about himself in the process. Three decades later, and equipped with the product he invented, Giovale returns to complete the climb that nearly took his life.

“Thirty years ago, after a life-changing event, I realized the importance of being given a second chance and making a positive impact,” said Danny Giovale, owner and founder of Kahtoola. “This understanding led to the creation of our company, with a dual purpose: to innovate outdoor gear and be a force for good locally and globally. Without the intent to significantly contribute to both areas, I wouldn’t have started this journey.”

When Giovale made the decision to return to the Dolomites, the obvious partner was his long-time friend and adventure buddy, Timmy O’Neill. O’Neill, a professional rock climber, shares Giovale’s commitment to fostering positive social impact.

For the 5Point Adventure Film Festival’s full lineup of films, including “Designed by Disaster”, to purchase tickets, or to preview the festival’s calendar of events, please visit https://www.5pointfilm.org/festival.

About Kahtoola: Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

About Q Stories: Since its inception in 1998, Q Stories has evolved from the vision of James “Q” Martin into a collective of passionate storytellers dedicated to sharing impactful narratives from the outdoor world. With a foundation rooted in the outdoor industry and a drive to address complex environmental and social issues, Q Stories specializes in crafting narrative-driven media with a global reach. Leveraging their diverse expertise, the team at Q Stories excels in bringing unique stories to life, emphasizing the “Why” behind each project.

Media Contact:

Catherine Donovan

Terra PR

323-708-6953

CatherineD@terrapublicrelations.com

 

SEATTLE (April 10, 2024) — Astral, the leader in equipment designed for high performing wilderness athletes, introduces the Indus™, the world’s first freestyle-inspired high float life jacket.

Built on over three decades of experience, the all-new Indus™ uses Astral’s Foam Tectonics™ architecture from Astral’s GreenJacket™, the current safety and performance standard for rescue PFDs. The Indus becomes the first life jacket in the world to offer 22 lbs. of buoyancy in a design that prioritizes full mobility and performance. The 33-percent increase in flotation offered by the Indus™ significantly improves chances of survival, especially on high or flooded bodies of water.

“People are running rivers at higher flows than ever before. As a brand that makes gear to promote calm confidence in extreme places, it’s obvious that more buoyancy was needed in case of a swim. The obstacle has been how to do it in a manner that doesn’t interfere with your body’s natural biomechanics.“ explains Philip Curry, Founder and CEO of Astral. “The answer is our signature “Foam Tectonics” architecture that allows the various foam panels to work independently of each other .”

The Indus™ is designed for advanced whitewater athletes, guides and swiftwater professionals on larger volume whitewater who seek a higher buoyancy, low profile and mobility-forward fit. Designed with reinforced shoulders, a quick release belt for swiftwater rescue, Astral’s proprietary Flotection™ impact protection system, multiple storage options and an industry-high 22 lbs. of buoyancy, the Indus™ is built to usher in the next generation of large volume whitewater descents.

“Modern PFDs have to balance function, fit, and style. The Indus™ puts function first by significantly increasing flotation without compromising comfort or fit,” said Benny Marr, big water kayaking legend. “This is an important consideration for the whitewater industry as more and more paddlers take on huge-volume whitewater. More flotation for safer progression in the sport.”

The Indus™ retails for $375, and is available now at astraldesigns.com and at participating retail partners. For additional information about Astral and the new Indus™ high float life jacket, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

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Media Contact:
Max Akselrad | Verde Brand Communications | (917) 699-8491 | max@verdepr.com

 

 

 

AMHERST, Mass. (April 10, 2024) – OrthoLite®, the global leader in comfort and performance footwear insoles, announces that its patent protection has been extended for the speckled appearance of its OrthoLite® Hybrid® Technology line, including Hybrid®, HybridPlus-Bio®, and HybridPlus Recycled®.

Every OrthoLite insole, since the company’s founding in 1997, has included at least 5% recycled rubber. In addition to the strict performance qualities of OrthoLite insoles, this was an early commitment to reducing the use of virgin materials. This is the origin of OrthoLite’s distinctive speckled appearance. OrthoLite Hybrid® is GRS certified, and blends OrthoLite’s standard inclusion of 5% recycled rubber with a select range of 15% to 43% production waste foam.

To the more than 550 footwear brands OrthoLite works with, the speckled appearance indicates OrthoLite premium quality. In the case of the OrthoLite® Hybrid® line, these patents protect the colored foam speckled design that represents quality, comfort, and the inclusion of at least 20% recycled materials.

As of April 2, 2024, OrthoLite holds three design patents protecting the visual aesthetics of the Hybrid® line. That’s three times the defense against any knock-off products, and three times the defense if a competitor tries to challenge OrthoLite’s intellectual property claim.

“For OrthoLite Hybrid, the distinctive speckled aesthetic is inextricable from our proprietary chemistry and, therefore, is inextricable from the function of the product,” explains Glenn Barrett, founder and CEO of OrthoLite. “The patents ensure that no other insole supplier can imitate the visual design and try to confuse or obfuscate buyers around the product they’re selling.”

The three U.S. design patents on OrthoLite® Hybrid® foam:

• D941568, granted in the U.S. on Jan. 25, 2022
• D991659, granted in the U.S. on July 11, 2023, covers speckles on a “seed pearl” color foam as the background of the insole
• D1020199, granted in the U.S. on April 2, 2024, is a continuation of patent #D991659 that covers colored speckles on any color foam as the background color

What differentiates OrthoLite’s three design patents is the color and foam background for a shoe insole. U.S. patent protection for the visual “look” of the colored foam speckles in its Hybrid® shoe insoles means that no other company may sell or market anything visually similar in a shoe insole within the United States. Doing so would violate the granted patents.

The distinctive and authentic Hybrid® design combines three, responsibly-sourced options:

1. Post-production recycled foam. OrthoLite owns the means of production and also has recycling facilities where it reclaims and grinds the waste to meet its exclusive foaming specifications.
2. Hybrid® uniquely utilizes OrthoLite’s proprietary chemistry along with reclaimed PU waste plus recycled rubber. OrthoLite virgin PU is combined with its post-production PU waste foam along with recycled outsole rubber to help further close the loop on manufacturing waste.
3. All Hybrid® technologies are third-party certified validating the authenticity of its claims.

Along with verifications, like Global Recycled Standard (GRS) certification and Recycled Claim Standards (RCS), patents provide an added layer of confidence that the OrthoLite supply chain is delivering precisely what it claims. “We embrace the critical importance of accountability and providing full transparency through globally recognized third-party resources that demonstrate our ongoing progress and leadership in environmental sustainability in both product and process,” Barrett stated.

For additional information about OrthoLite and its patents, please visit https://www.ortholite.com/patents/.

OrthoLite is the leading manufacturer and supplier of OEM and open-cell foam insole technologies for more than 550 global footwear brands. As a vertically integrated company with facilities around the globe, OrthoLite collaborates with its brand partners to create and produce custom insole formulations that deliver unrivaled comfort and performance. OrthoLite is the first name in comfort and performance foams with a stalwart commitment to an ongoing journey toward producing excellence with less-impactful manufacturing practices. Learn more at ortholite.com.

About OrthoLite®

OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of OrthoLite Cirql™, the patented, revolutionary alternative to conventional plastics that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite is found in more than 550 footwear brands across all categories of footwear. The company also has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, supporter of The Conservation Alliance, The European Outdoor Conservation Association, and is a founding supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

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MEDIA CONTACT:
Verde Brand Communications
Julie Evans
julie@verdepr.com

 

LOS ANGELES (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available online and at select dealers.

Dometic launches the Front Runner Pro Bed Rack System, a game-changer for truck owners looking to optimize their gear carrying capacity and accessibility. This system has its roots in the globally recognized Front Runner Dometic roof rack systems, adopting the proven reliability and versatility that is unmatched in the vehicle-based adventure and overlanding industry.

The Pro Bed Rack System is expertly crafted to give gear accessibility to a truck’s load bed area without intruding on valuable in-bed space and provides a hassle-free mounting solution for all overlanding, camping and adventure accessories. The Pro Bed Rack System has multiple accessory channels and T-slots, which make for the quick and easy fitment of a wide range of Front Runner Dometic accessories (see below for full list). The system is reinforced with fixed top cross bars, boosting its structural integrity, while the cross-bracing at the front and rear counter torsional stresses, providing exceptional structural integrity and strength.

The Slimline II, Front Runner Dometic’s iconic overland roof rack, is an exceptional add-on storage option to the Pro Bed Rack. Known for its strength, durability and quality, it seamlessly installs onto the top of the Pro Bed Rack, offering compatibility with over 55 accessories to provide limitless customization for your truck’s load bed. The Pro Bed Rack System is vehicle-specific and can easily be fitted to the existing factory mounting points with minimal modification. The system has been designed to work with all bed liners and most drop-in liners. For more details and pricing, please visit www.frontrunneroutfitters.com.

Note to editors:

● Hi-res images can be found here.
● The Pro Bed Rack System fits the following truck models:
○ Ram 1500 Crew Cab 5’7” bed
○ Ford F150 Super Crew 5-1/2’ Bed
○ Ford Ranger T6 DC / super crew
○ Ford Ranger T6.2 DC / super crew
○ Jeep Gladiator
○ Toyota Hilux DC
○ Toyota Tacoma DC 5ft Bed
○ Toyota Tundra Crewmax 3rd Gen 5.5 ft bed

Attention:
The Pro Bed Rack System has been designed to work with all bed liners and most drop-in liners. However, it’s not compatible with a roll top or any load bed cover. The following Front Runner products can be side mounted onto the Pro Bed Rack system: Recovery Device Mount Bracket, Universal Side Mount Bracket, 20L Water Tank Mount Bracket, Wolf Pack Pro Mount Bracket, Multiple Molle panel mounting options, Rear Barrier Net, Rotopax Mounts, Fishing rod, snowboard or ski holder.

ABOUT DOMETIC
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.

ABOUT FRONT RUNNER
Front Runner is a South African manufacturer of camping and vehicle equipment based in Johannesburg. Founded in 1999, the company’s product range includes roof racks, drawer systems, tents, awnings, water tanks, other transport and storage solutions and a variety of camping accessories. It all started with a handful of friends from South Africa, who were equipped with know-how in technology, design, production and a penchant for off-road trips. After suffering from the fact that the existing equipment could not withstand their travels around the world, they developed new patented equipment and made it stronger and smarter. Today, Front Runner products enjoy a well-deserved reputation for quality, design and durability. On May 20, 2021, Front Runner was acquired by Dometic.

Outdoor Afro, Inc. and REI Co-op are announcing a collaboration for three new fully-guided trip offerings that will operate July through October in New River Gorge National Park, Shenandoah National Park and surrounding regions. Each experience is a four-day guided trip that celebrates Black joy by amplifying belonging, togetherness, and connection with nature.

With itineraries informed by Black outdoor enthusiasts, these small group experiences will be co-guided by Outdoor Afro, Inc. and REI Co-op guides, and were designed with a focus on Black history and culture, past and present. The trips are open to everyone from outdoor enthusiasts and those who are outdoor curious, with adventure-based activities and education about nature and Black history of each region.

“As a longstanding partner of REI Co-op, I am thrilled to expand our collaboration by bringing multi-day guided experiences,” said Rue Mapp, founder, and CEO of Outdoor Afro Inc. “This collaboration is meant to bring an unforgettable experience through thoughtfully curated itineraries so there is something for everyone. Whether you’re looking for a fun family camping adventure, hiking, and kayaking, or a lodge-based experience filled with adventure and historical tours in D.C., you’ll have the opportunity to explore, reconnect, and enjoy rich cultural experiences celebrating Black joy in nature.”

New multi-day experiences are available to book now:

• Shenandoah Hike and Camp Adventure by Outdoor Afro, Inc.
  A four-day “moderately active” trip priced at $1,799. Guests will immerse themselves with the enchanting landscape of Shenandoah National Park by kayaking the tranquil Shenandoah River, hiking to the iconic pinnacle of Old Rag, through Big Meadows Wildlife Sanctuary, and to the park’s highest point, Hawksbill Summit; exploring the waterfalls in Whiteoak Canyon; and unwinding at a local vineyard complete with a tour, tasting and dinner.
• New River Gorge Epic Family Camping Getaway by Outdoor Afro, Inc.
  A four-day “easy active” family-friendly camping getaway priced at $2,499 that is perfect for families with children aged eight years and older, parents and grandparents alike. Guests will explore the country’s newest national park, New River Gorge, through hiking, beginner-friendly whitewater rafting, and a canopy level ropes course. Evenings are spent at a cozy campground complete with rustic charm and comforts such as oversized tents, plush sleeping pads, chef-inspired meals and conveniences of hot showers and flushing toilets.
• Shenandoah and DC Hike and Kayak – Lodge-based-by Outdoor Afro, Inc.
  A four-day “easy active” trip priced at $2,799. Starting and ending in Washington D.C, travelers will kayak and hike while camping at Shenandoah National Park. Beginning in historic Old Town Alexandria, guests will learn about Black history and culture, kayak the Potomac, and hike in Shenandoah Valley and the national park to sweeping views, stunning waterfalls, and the countryside. Highlights also include a local speaker who reflects on the region’s divided history and a tour and tasting at a Black-owned vineyard.

“We’re excited to bring these new trips to life with Outdoor Afro, Inc.” says Justin Wood, REI director of Experiences. “The Outdoor Afro, Inc. team has thoughtfully considered every detail to deliver a meaningful and truly authentic experience for guests, from the food to the activities to the focus on Black history and culture, past and present, in the places we explore. These are memory-making trips, sure to last a lifetime.”

Each trip has been inspired by Rue Mapp and the Outdoor Afro and REI Co-op communities. Low to no cost outdoor experiences are still available nationwide through the not-for-profit Outdoor Afro, Org.. REI members also receive discounts on additional classes, events and multiday trips.

Outdoor Afro, Inc. and REI Co-op have also released new spring products aimed to amplify Black joy in nature. This collection reimagines the comforts of camp by designing a line for everyone with inspiration from the Outdoor Afro community. Apparel and camp gear range from $89.95 to $99.95 and $29.94 to $399.95 respectively.

The new gear collection for spring features graphic prints by artist, Chelsea Alexander, founder of Sqwigl and known for her work with various global brands. Products include a special edition Skyward 4 Tent, camp sleep system featuring a Nature Nap 25 Zip-Up Comforter, and a Nature Nap Satin Pillow to reduce friction and breakage for natural hair. Also new for the season, the collaboration adds a new Outdoor Afro + REI Co-op Flash 22 Pack to help complement its apparel collaboration that also receives color updates for the season.

The collaboration’s spring drop not only introduces the exclusive print, but also features new hues of Rialto Red, Blue Nightfall, Amber Spice, Dark Sand and Blue Aster throughout the men’s and women’s apparel. Like past apparel drops, the collection considers a wide range of body types, shapes, and sizes.

Shop the new styles here.

Outdoor Afro, Inc.

Outdoor Afro, Inc. celebrates and inspires joy, connections and leadership in nature by designing, manufacturing and selling apparel and gear, and providing outdoor experiences informed by Black outdoor enthusiast insights. Not-for-profit partner, Outdoor Afro Org., celebrates and inspires Black connections and leadership in nature by offering free or low-cost outdoor education, recreation, and conservation opportunities in more than 30 states across the US.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

STOCKHOLM (April 4, 2024) – Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less. The line showcases multi-functional options for trail and road running, adventure travel and urban outdoor pursuits. One hundred percent of Houdini’s products are PFAS free and crafted from recycled, renewable, biodegradable and Bluesign certified materials. Houdini’s Spring/Summer 2024 collection is available at www.houdinisportswear.com and at select specialty retailers.

“Our philosophy is to produce environmentally responsible apparel enabling people to do more and go further with smaller wardrobes,” says Eva Karlsson, Houdini CEO, a recognized global sustainability advocate who most recently spoke on the issue at The World Economic Forum and the Economist Impact 10^th annual Sustainability Week. “It’s no secret that the world must come to terms with PFAS inventory; we have been PFAS free since 2018. As we continue to fight overconsumption, Houdini’s Spring/Summer 2024 collection reinforces our Design Checklist principles and commitment to creating long lifecycle products that, by virtue of their quality, versatility, functionality and style, become lifelong companions.”

The Spring/Summer 2024 line uses cool, lightweight fabrics at home in both the backcountry and in the heart of the city. Garments can serve multiple purposes from bike commutes to climbing, trail running, hiking, traveling and more.

Popular multifunctional pieces this season include:

The Pace Flow Houdi ($190) a light and airy performance hoodie using mesh fabric that traps heat to provide warmth, while offering exceptional breathability at a very low weight. It is available in silhouettes for both men and women in four colors: sunset orange, black, blue and morning haze.

The Pace Light Short ($100), for men and women, a light yet durable woven fabric with best-in-class breathability, excellent next-to-skin comfort for hiking, trail running and exploring town. It is quick drying, made with 50% recycled polyester and fully recyclable.

The Pace Wind Jacket ($190), for men and women, is an ultralight and highly breathable wind jacket. C9 Ripstop and Wish Woven fabrics provide light weather protection but never weigh you down. It is made with 70% recycled and fully recyclable polyester making the garment completely circular.

The Tree Tee  ($65), for men and women, is an incredibly soft Woodland Jersey made of 100% Tencel™ Lyocell fabric, a fiber made from wood pulp from sustainably sourced trees in a closed loop production facility. This fabric is made from fully renewable sources and is biodegradable and certified by the EU Ecolabel. The Men’s Tree Longsleeve shirt ($140), is a relaxed men’s shirt also in the cool and airy 100% Tencel™ Lyocell fabric. A versatile garment that is as functional and stylish in town as it is on the trail.

The Activist Tee ($85), for men and women, features quick drying merino wool and a Tencel™ Lyocell blend, and is compostable, ultra-soft and comfortable.

The Route Dress ($160) and the Dawn Dress ($150) continue as popular staples with quick drying fabric and a chic silhouette.

About Houdini

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.

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Houdini Media Contact:

Cassidy Clark

cassidy.clark@offmadisonave.com

 

April 9, 2024 – PORT COQUITLAM, BC.  – When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. Design and technology come together for a cohesive full-power lineup consisting of three Range VLTs and one Sight VLT, catering to the rider’s preference in frame material, spec, or travel.

Both the Range VLT and Sight VLT are powered by the Bosch Performance Line CX Smart System and a Bosch 750wh battery. The Bosch ebike Flow App, custom for Norco, connects to the drive unit, battery, display, and control unit to help you determine the rider’s optimum level of assist and range. Customize each ride mode to the desired preference, torque, speed, dynamic output and assist level.

These 2024 models, designed around Norco’s VPS_HP (Virtual Pivot Suspension | High Pivot) suspension layout, increase rearward axle path to improve suspension performance in technical terrain while retaining the dynamic and responsive feel that rider’s expect. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal kickback.

Range VLT | CHARGE ALL DAY:

Meet the Range VLT, with 180/170 mm of travel, made for rider’s who are into tackling rowdy terrain and then taking it up another notch into absolute beast mode. Whether riding up or down, the all-day battery means you don’t need to pick one trail; you can take them all.

The Range VLT shatters the standard e-MTB mold and is set to get you anywhere and everywhere. The fully integrated Bosch Performance Line CX Smart System is compact in size but high in power. With 85Nm of torque and a 750Wh long-distance battery, the Range VLT is the next level in capability to go the distance and descend with confidence.

“Love this bike. The Range VLT is the ultimate tool for exploration and fun. When I ride it, I look for an entire trail network or zone and often have to tap out before the bike does.”

Norco Team rider, Matt MacDuff absolutely commanded this bike through the wide-open spaces of Virgin, UT – where everything is Rampage.

With 160mm/150mm of travel, this bike is for those who seek diverse technical trails, up and down, with a need for unwavering confidence and an unmatched e-MTB performance. A full-power, all-mountain machine that allows you to dig deeper, commit harder and climb higher than ever.

Dialled kinematics with VPS_HP suspension design and dependable Ride Aligned^™️ setup guide, offer an unbeatable ride feel that keeps you going through even the toughest terrain. Reactive pedal-efficiency, and stability make your ride feel good wherever you venture.

Norco Team rider and Product Engineer, Kirk McDowall has spent some serious hours with the new Sight VLT – through testing, development and as a training tool for the World Cup season ahead.

“The Sight VLT is fast, fun and maneuverable on the descents, and the Bosch CX system is sick – it keeps me smiling the whole way back up the hill for another lap!”

As a part of the Rider First mentality, Norco has introduced a serious upgrade to the updated Ride Aligned^™️ Setup Guide. This update not only covers data for the newest MY24 models, but it will include the entire range of Norco bikes to ensure every rider has the best on-bike experience possible.

Additional information on the new Range VLT and Sight VLT models, as well as the Ride Aligned update, can be found in the Media Kit accompanying this press release.

For more, please reach out to brandon.martinez@backbone.media or AshleyR@Norco.com.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. Norco.com

 

SEATTLE (April 9, 2024) – evo, the outdoor retail and experiences company, today announced newly designed mountain bike essentials, community events, and new evoTrip experiences, including an official partnership with the original pioneer in adventure bike travel, Big Mountain Bike Adventures.

NEW MTB evo 2024 Gear (IMAGES for editorial use)

evo continues to expand and improve its mountain bike gear offerings for both men and women.

• The new evo Lookout Jersey (Men’s | Women’s) provides peak performance on rides both big and small. Offered in both long-sleeve and short-sleeve styles, its featherlight fabric provides a comfortable, breezy feel while maintaining the durability, and sun protection you need to navigate tight trees and techy drops with confidence.
• All new evo Lightweight Bike Gloves (available in both unisex and Women’s sizing) are light on the hand but heavy on the tech with minimal weight and optimal breathability. The lightweight gloves feature an AX® Suede palm for superior grip and feel, a breathable design, and touchscreen compatibility.
• All new design evo’s Enduro Bike Gloves were built to endure and perform on even the most white-knuckle rides. The updated design features touchscreen compatibility, EVA padded AX® Suede palm, and 3-finger knuckle guards.
• The evo Enduro Hip Pack offers a comfortable and breathable spacer mesh back panel/hip belt, plus organizational pocketing for tools, snacks, and hydration.

evoTrip (IMAGES for editorial use)

Founded in 2009 based on evo’s core value of “invitation,” evoTrip prides itself on bringing together like-minded travelers to nearly 80+ exciting and breathtaking outdoor destinations without having to worry about stress-inducing trip logistics. New for 2024, evo is launching a collection of epic, unique-to-evo bike experiences, in partnership with best-in-class MTB operators and brands marking a significant step forward in the journey of becoming the global leader in action sports travel to iconic mountain bike destinations around the world.

• Aosta Valley, Italy (Sept. 21-28)

In partnership with Big Mountain Bike Adventures, this new trip will take serious mountain bikers to the north-west corner of Italy where they can expect more than 3,000 miles of singletrack near some of the biggest peaks in Europe – Mont Blanc, Grand Combin, Gran Paradiso, and the Matterhorn. Not to mention, exceptional cuisine, superb espresso, and outstanding vino; it’s Italy after all.

• Telemark, Norway (July 24-29, Aug. 28-Sept. 2, Sept. 4-9)

evoTrip and Norrøna Adventure will take riders on a 6-day trip full of biking and relaxation in beautiful surroundings right in the heart of Telemark. This trip is perfect for intermediate and above riders who love combining mountain biking, delicious locally-produced food, and spa relaxation in the wilderness.

• Salt Lake City, Utah (May 31-June 2, June 7-9, Sept. 6-9, Sept. 13-15)

evoTrip has expanded its Salt Lake City camp offerings with both all-gender camps and women’s-only camps.  These new bike skills camps are designed for having a blast while safely progressing at the individual level. evoTrip’s experienced guide partners at Momentum Mountain Biking ensure a 5:1 instructor-to-rider ratio and pare down smaller groups based on ability.

Returning for its second year this September, evoTrip x Juliana will help women riders take it to the next level with the support of Juliana, evo and Momentum Cycling. Guests will get to ride the newest bikes from Juliana, stay at evo Hotel, and have logistics to and from the mountain taken care off.

evo Community Mountain Bike Events

In support of evo’s dedication to the local communities in which they operate, evo will be hosting “Trailgate” Parties and Trailhead Takeovers in Seattle, Denver, and Salt Lake City this summer. To celebrate International Women’s Bike Day on May 4, evo will be hosting trailhead events in Seattle, Portland, Salt Lake City, Denver, and Whistler, complete with free women’s mountain bike rentals and group rides. All event dates and more information can be found at evo.com/events.

For more information on evo, evoTrip, and new MTB products visit evo.com. A selection of high-res images can be found here.

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Media Contact:

Austyn Dineen, austyn.dineen@backbone.media

Jessie Vandenhouten, jessie.vandenhouten@backbone.media

About evo

evo is an outdoor retail and experiences company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, Rhythm Japan, two All Together Skateparks, lodging, and travel businesses, which are centered on sport, culture, the outdoors, and human connection.

A pillar of evo is its community impact, bringing financial and volunteer support to non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.

evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle. In 2022 evo announced the opening of evo Hotel Tahoe City, which will open Winter 2024/2025.

To learn more about evo, please visit evo.com. Editorial assets are available here.

 

 

 

 

 

JUPITER, FL. (April 8, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of  lifestyle frames,  inspired by life on the water and crafted for wanderlusting souls.  Boasting bold and fashion-forward details , Keramas, Nusa and Ulu bring a new level of diversification to the Del Mar portofolio.

With colors, patterns, and textures inspired by the sea, these coastal classics were built with meticulous attention to detail. The temples of each frame feature custom corewire with a laser-etched wave pattern, sleek logo placement under resin, and premium 5-barrel hinges. Exclusively available in Costa’s 580 mineral glass, the lenses are inset within each Bio-Acetate frame. Whether spending the day on the beach or crossing the globe to your dream destination, these new expressive frames will both reflect and connect you to your surroundings.

“Our Del Mar Collection was introduced as a way to broaden our product offering to include more expressive and stylistic lifestyle frame options for those who love being on and around the water, but don’t necessarily need sunglasses for performance,”  explains John Sanchez, VP of Global Product Strategy at Costa. “Our Del Mar frames make their  way to the top of our best seller list year over year and have organically allowed us to reach a whole new audience. You’ll notice we’ve turned up the boldness a bit with these new styles,  but I think that’s just what our ever-growing community wants to see.”

Named after the powerful Indonesian surf break, Keramas wears its boldness and distinctiveness on its sleeve. More masculine in design and featuring a sharp square lens shape with a light top-to-bottom taper and subtle key-hole bridge, this handmade frame is crafted for those who push a bold yet refined attitude.

Nusa is a testament to bold expressiveness and the ideal choice for those who appreciate standout eyewear. Drawing inspiration from the stunning waters of Indonesia, the elegant and feminine Nusa frame features an oversized soft-square lens shape with a gentle brow dip and subtle lens set back for unique stylistic expression.

Just like the surf break known to wow Bali visitors for generations, Ulu’s distinct craftsmanship is legendary. The unisex frame features a soft square lens shape, with a corewire temple sporting a laser-etched design pulled straight from the waves it was named after.

As with all Costa sunglasses, Keramas, Nusa, and Ulu feature Costa’s patented polarized, color-enhancing 580® lens technology to block glare, and boost color and contrast. The Del Mar Collection comes exclusively in Costa’s mineral glass lenses, providing scratch resistance and water repellency.

In addition, the lightweight and durable Bio-Acetate frame reduces the carbon footprint of each new pair by 54% when compared with industry standard acetate.This is just one example of Costa’s efforts to protect the watery world it calls home. To learn more about Costa’s ongoing commitment to conservation and sustainability, check out Costa’s Sustainability Hub.

Keramas, Nusa and Ulu start at $242 and are currently available in a variety of lens and frame color options on Costa’s website or at local dealers around the world.

About Costa Sunglasses

More than 40 years ago, a group of anglers created Costa Sunglasses to stand up to the harsh light, unforgiving salt and rough conditions of a day at sea. The gear they made was up to the task, and it’s been on the water ever since. Today, Costa combines its superior 580® lens technology with unparalleled fit and durability to make the highest-quality sunglasses and prescription eyewear for adventures on the water. Committed to protecting the watery world it calls home, sustainability and conservation is woven throughout everything they do. From building products made of responsible materials, to Costa-owned initiatives like Kick Plastic® and #OneCoast, and its partnerships with 40+ mission-aligned conservation organizations, Costa inspires its community to help protect the earth’s resources and #SeeWhatsOutThere. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620