Archives: Press Releases

FLAGSTAFF, Ariz. (August 6, 2024) – Kahtoola, in partnership with Flagstaff Mountain Film Festival (FMFF), announces the local premiere of its inspirational documentary “Designed by Disaster” at the festival’s Fall Showcase at the Prochnow Auditorium in Flagstaff, Ariz. on Saturday Sept. 7, 2024 at 7 p.m. MST.

The event features four films in total for an exciting night of adventure storytelling and life perspectives with Timmy O’Neill, Danny Giovale, James ‘Q’ Martin, Rob Krar and Mikah Meyer. Tickets are available now until sold out ($15 general public, $12 students). Enjoy an evening of films, conversations and a fundraiser raffle to benefit the FMFF with prizes from Kahtoola, The North Face, Alpacka Rafts, Smartwool, and more.

FMFF Fall Showcase films include:

“Designed by Disaster”

“Designed by Disaster” (teaser preview) is an inspiring story about Danny Giovale, a passionate climber whose life-changing accident in the Dolomites compels him to address a critical safety gap in mountain travel. Three decades later, equipped with the product he invented, Danny returns to complete the climb that nearly took his life. Directed by award-winning Flagstaff-based filmmaker, James ‘Q’ Martin. In Person: Danny Giovale, Timmy O’Neill, James ‘Q’ Martin

“Dam(n) Loop”

World Premiere

The “Dam(n) Loop” is a 10 minute film following Ultra Athlete Rob Krar as he establishes an impressive, 100% self-powered and self-supported running and packrafting loop in northern Arizona. The film explores this historic route and offers a bit of levity as the film is just as much about Rob’s journey as the filmmakers’ trials and tribulations doing all they can to keep up with him while filming. In Person: Rob Krar

“Canyon Chorus”

Join Mikah Meyer, his mentor Larry, and three friends as they journey down Utah’s Green River, in Desolation Canyon, on a river rafting trip centered around friendship and joy. “Canyon Chorus” is a story about being your true self in the outdoors, about advocacy, and about recognizing the important people in our lives. In Person: Mikah Meyer

“26,000 Days”

This is the story of Eric Tucker, an airshow pilot who turns most pilots’ nightmare into a beautiful dance. Through flying dead-stick–turning his own engine off and falling out of the sky–Eric confronts the challenge of how to make the most of life and live without regret.

Purchase your tickets here today. For more information on FMFF’s Fall Showcase, please visit https://flagstaffmountainfilms.org/showcase-series/.

About Kahtoola:

Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons and traction systems, including MICROspikes® footwear traction, are built to elevate human potential in the outdoors. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

About Flagstaff Mountain Film Festival:

Since 2003, the Flagstaff Mountain Film Festival (FMFF) has highlighted a collection of the most inspiring and thought-provoking social, environmental, outdoor-adventure and Indigenous films from around the world during our 5 day festival in the Spring as well as several special events throughout the year. For the past 21 years, outdoor and film enthusiasts from across the state, region and world have enjoyed a high-quality film experience while soaking up the breathtaking beauty of Northern Arizona. The FMFF is a 501c(3) non-profit and our work is made possible by generous donations, sponsorships, and grants. If you are interested in getting involved, please visit flagstaffmountainfilms.org.

 

 

Salt Lake City, Utah [Aug. 5, 2024] – For nearly 50 years, Gregory Mountain Products has been building innovative, experience-enhancing products that carry you and your gear through a lifetime of adventure. Gregory’s fall 2024 launch continues the brand’s legacy with updates and new styles in well-loved collections, and a brand new line of lifestyle packs. The Rhune Collection sees two new liter sizes, while the best-selling Quadro Pro Hardcase receives travel-friendly updates and the new Retna packs deliver on comfort and efficient design in an accessible package.

“Our fall collection brings us a step further in designing products that align with our values as a brand,” said Gregory Mountain Products Global General Manager, John Sears. “Additions to our everyday adventure collection, Rhune and Retna, are rooted in elevated style and performance while simultaneously lowering our carbon footprint. The new Quadro Pro delivers an exciting technology package and will only strengthen Gregory’s position as the leader in hardside luggage for active outdoor travel. The season is a celebration of our brand goal to deliver innovative ideas that enhance our end-consumer’s active outdoor lifestyle.”

The well-loved Rhune family sees two new liter sizes with a belt bag perfect for carrying small essentials, and a 28L pack that makes an ideal work bag or travel companion. The Rhune Belt Bag is a sophisticated and functional option for everyday carrying that can be worn around the waist or as a cross body sling. The Rhune 28 is the largest offering in the collection, making it a great option for commuting and travel. The aircushion backpanel is made up of 90% air for true on-the-back breathability, and designed with an active user in mind, the collection focuses on organization with shoulder harness pockets perfect for ear buds, side mesh water bottle pockets, and dedicated tablet and laptop sleeves (excluding the waistpack). The collection is also built using 100% GRS-certified recycled polyester fabric on the body and base to ensure that each pack makes a smaller impact on the environment.

The all-new Retna collection was built for everyday adventures with a comfortable fit, sleek style, and refined organization – all at an approachable price point. The multi-density foam backpanel provides a comfortable carry, and features like a side stretch-mesh bottle pocket, reflective attachment loops, interior zippered pockets, and a top grab handle reflect Gregory’s attention to detail. The 25L and 28L backpacks have an externally accessed laptop sleeve, while the 20L backpack has an interior access laptop sleeve with an adjacent tablet sleeve. The Retna is the perfect pack for school, work and travel, and comes at an accessible price point ensuring that there are options for everyone.

The next generation of Gregory’s Quadro Pro Hardcase includes new features like an integrated AirTag holder to easily track your luggage, a stylish and more durable handle, and updated colorways. Built for the active lifestyle traveler, the Quadro Pro features Gregory’s proprietary ActiveShield compartment keeping dirty or wet clothing separate from clean items. The scratch-resistant high impact polycarbonate shell paired alongside a TSA-approved combination lock make it a durable and functional travel companion. Additional features include a spherical 4-wheel system for smooth and multi-directional rolling, abrasion-resistant zipper teeth and three internal mesh zippered pockets. The Quadro Pro is available in two capacities – a carry-on friendly 22” and a checked luggage compatible 28” for extended adventures.

Gregory’s fall 2024 collection will be available at specialty retailers and online at Gregory.com starting August 2, 2024. For more information about Gregory, and its complete collection of award-winning outdoor gear, visit www.Gregory.com.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience-enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort.

MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com I C. 360-441-5620

 

 

 

 

BISHOP, Calif. (August 5, 2024) – The Eastern Sierra Conservation Corps (ESCC) proudly announces the accomplishments of its dedicated crews during the first half of the 2024 season, with significant contributions to the maintenance and preservation of the Klamath and Eldorado National Forests.

Klamath National Forest

• Site Name: Elk Creek Trail at Norcross Campground
• Dates on Site: May 30 – June 26
• Crews Involved: 2
• Accomplishments:
  • Brushed 1.92 miles of trail
  • Treading 1.32 miles of trail
  • Built two multi-tier rock walls, each approximately 114 sqft
  • Exposed and cleared 9 water bars

Eldorado National Forest

• Site Names: Tanglefoot Trail & Salt Springs Reservoir
• Dates on Site: Spike 1 – May 28 – June 4; Spike 2 – June 11 – June 18
• Crews Involved: 1
• Accomplishments:
  • Cleared 13 drains
  • Removed 54 logs
  • Brushed 6.05 miles of trail
  • Removed 5 sqft of invasive species

Throughout this period, the ESCC crews engaged in rigorous tasks, including cutting back and removing brush, widening trails to make them accessible to both stock and people, clearing drains, removing logs, and constructing multi-tier rock walls. These activities not only enhance trail accessibility but also contribute to the long-term sustainability and resilience of these natural spaces, especially in the face of changing climatic conditions.

The 2024 season kicked off with a blend of excitement and apprehension as our first-time trail workers embarked on their journey into the California wilderness. The experience has been transformative, challenging crew members on physical, emotional, mental, and spiritual levels.

Learning and Growth
This season has been a fertile ground for learning and skill acquisition. Crew members have gained invaluable knowledge in tool ergonomics, discovered new workflows, embraced the simplicity of river baths, and developed a deep appreciation for the work. They also faced and overcame obstacles such as poison oak reactions and ankle injuries, growing stronger and more resilient with each challenge.

Community and Support
ESCC Supervisors have played a crucial role in fostering a supportive community, empowering corps members to realize their potential and expand their capabilities. As the season progresses, this sense of community will continue to be a cornerstone of our efforts, ensuring that every member feels supported and valued.

The Eastern Sierra Conservation Corps remains committed to its mission of preserving and enhancing California’s wilderness areas. The accomplishments of our crews in the Klamath and Eldorado National Forests are a testament to their hard work, dedication, and the transformative power of nature conservation.

To learn more about ESCC and how to get involved, visit https://www.easternsierracc.org/

To Donate to ESCC, visit https://www.easternsierracc.org/donate

ABOUT EASTERN SIERRA CONSERVATION CORPS

Eastern Sierra Conservation Corps is a developmental leadership organization committed to building a stronger, more inclusive outdoor community. Since 2016, ESCC has been at the forefront of revolutionizing the field of trail work, pioneering inclusivity and community-building initiatives while undertaking vital conservation projects across California’s wild spaces. ESCC actively recruits and empowers leaders from historically marginalized communities, striving to create a more equitable and sustainable future for all.

 

 

 

Red Lodge, Mont. (July 30, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts.

Based in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor comfort since 1987. The brand is known for its innovative, lightweight chairs, designed for adventurers, campers, and outdoor enthusiasts worldwide. In spring 2024, Crazy Creek launched the AirCliner – the most comfortable and compact Crazy Creek to date, and additional product launches are on the horizon.

“We are very excited to partner with Verde as our agency of record,” said Karson Bagby, Co-Owner of Crazy Creek. “Their deep understanding of the outdoor industry and proven track record in strategic communications align perfectly with our heritage brand’s vision and goals. We look forward to leveraging their expertise to enhance our brand presence further and reach, and with their help, usher in the next chapter for the Crazy Creek brand.”

Verde Brand Communications brings over 22 years of experience in elevating outdoor and active lifestyle brands through comprehensive SEO-driven PR campaigns, experiential events, digital marketing strategies, and media engagement.

“Crazy Creek is an incredible brand with a rich heritage. We are beyond excited to partner with their team to amplify the brand’s legacy story and innovative product collection,” said Julie Evans, CEO of Verde Brand Communications. “We look forward to growing and engaging with Crazy Creek’s passionate community of outdoor enthusiasts.”

Under the new partnership, Verde will work closely with Crazy Creek to develop and execute strategic PR initiatives to build brand awareness and loyalty, drive consumer engagement and sales, and strengthen Crazy Creek’s position as a leader in the outdoor industry.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries or further information about the partnership, please contact Alexa McRoberts, alexa@verdepr.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

NEW ORLEANS (July 30, 2024) – With approximately 2.33 billion people worldwide now engaged in online shopping and just over 97 million Americans using Buy Online Pickup In Store (BOPIS) in 2024, Locally marks a decade of success in bridging the online to offline shopping experience. Locally reshaped the global retail landscape with its technology and ability to connect retailers and brands. Today, it serves over 55 million unique online shoppers each month, generates annual online-to-offline sales referrals of over $1.8 billion, and represents more than 47,000 retailers worldwide.

Founded in 2014, Locally provides a seamless, integrated shopping experience by coupling online and offline retail, enabling consumers to easily locate their preferred product at retailers local to them. Its tools are powered by real-time inventory giving retailers and brands the industry’s largest and most accurate database of products available for local purchase.

“Today, more than ever, the consumer is the channel,” said Mike Massey, CEO and founder of Locally.  “Over the past 10 years, consumer shopping habits have changed dramatically. Recognizing this early, Locally dedicated itself to developing solutions benefiting consumers, brands, and retailers. This foresight has been validated, with online shopping now a key driver of in-store foot traffic, positioning retailers to excel in customer service. This synergy results in a streamlined search and purchase experience, prioritizing consumers through exemplary collaboration between brands and retailers. These solutions became a reality with the early support of iconic brands such as Arc’teryx (NYSE: AS, part of Amer Sports), Black Diamond (NASDAQ: CLAR, part of Clarus Corp.), Merrell, (NYSE: WWW, part of Wolverine World Wide), Mountain Hardware (NASDAQ: COLM, part of Columbia Sportswear), Osprey (NASDAQ, part of HELE), Patagonia, Sea to Summit and Smartwool (NYSE: part of VFC,) among others.

Massey continued, “These visionaries were some of the brands instrumental in developing Locally’s flagship product, Product Locator, a tool empowering shoppers to search for specific items and find nearby retailers that have them in stock. Through use of real time inventory, Locally enhances the consumer’s shopping experience by ensuring product availability and directing foot traffic to local businesses. At a time when few brands had not even embarked on their e-commerce journey, we enabled brands to offer a comprehensive online shopping experience through their dealer networks. It was an honor to collaborate with these seasoned outdoor professionals, who not only shared my vision, but also, worked alongside Locally to bring these ideas to fruition.”

Locally’s commitment to innovation over the past ten years led to the development of dozens of progressive solutions. As Locally continues to actively define the future of online-to-offline shopping, it secured investments from Valency Capital and Corbel Capital. These investments will fuel Locally’s growth, enhance its platform capabilities, help drive the brand into new markets and industries, and strengthen its technological infrastructure. To learn more about this 10-year journey, read Mike Massey’s blog.

About Locally

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 47,000 retailers worldwide and are utilized by more than 55 million shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visithttps://join.locally.com/.

Media Contact:
Charlotte Daher de García
Charlotte@cgprpublicrelations.com

 

BOULDER, Colo. (July 30, 2024) – deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak®, the global leader in high-performance hydration solutions. Starting in Spring 2025, deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its high-performance backpacks.

“Retailers and consumers know and trust the best-in-class hydration products from HydraPak. While we have offered hydration solutions across deuter’s range for years, in HydraPak we’ve found a partner that shares our ethos in producing durable, reliable products with superior performance. This partnership not only offers consumers a higher quality product experience, but also provides retailers with another point of recognition when they reach for a deuter pack on the wall,” says Jonathan Degenhardt, managing director at deuter and Schwan-Stabilo Outdoor USA.

With an established reputation for reliable, high-quality products, HydraPak’s systems will seamlessly integrate into deuter’s innovative and comfortable backpack designs across six collections:

AC Lite Ascender Race Rogla Shortail

Speed Lite Pro Traick

“We are thrilled to announce our partnership with deuter as their official hydration partner. This collaboration underscores our commitment to constantly evolve and advance the methods by which people hydrate,” says Matt Lyon, CEO of HydraPak By combining deuter’s renowned outdoor gear with HydraPak’s innovative reservoirs, SoftFlasks, and accessories, we are able to deliver custom-tailored products that meet the unique needs of athletes.”

For media inquiries, please contact Andrea Green at andrea.green@rygr.us.

About deuter: From backpacking to mountain biking, alpinism, trail running, snow sports, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 125+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

About HydraPak®

HydraPak® is the leading original equipment manufacturer of reservoirs and soft flasks globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak’s proprietary brands, including Polar Bottle® squeeze water bottles and Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but has also become a trusted partner for hundreds of renowned global brands and athletes.

deuter Contact

Andrea Green

Senior PR Account Manager andrea.green@rygr.us 970.236.1668 ext. 2196

HydraPak® Contact

Media Team Sarah Spranger

media@hydrapak.com

Nashville, Tenn. – REI Co-op, a national specialty outdoor retailer, announced its newest distribution center in Lebanon, Tennessee earned the prestigious LEED v4 Platinum certification from the US. Green Building Council. This achievement marks the first certified facility of its kind in Tennessee and the largest LEED Platinum industrial building in the Southeast. REI joins an elite group of only 10 warehouse facilities in the country to achieve this rating.

REI’s Lebanon distribution center attainment of LEED v4 Platinum certification in the industrial sector demonstrates the co-op’s commitment to addressing the climate crisis through responsible and sustainable business growth. By 2030 REI aspires to more than halve its greenhouse gas emissions. Last year marked the 11^th year in a row of REI using 100% renewable electricity across all operations in the country. REI’s Lebanon facility follows in this tradition, utilizing 100% renewable electricity through an onsite solar array and energy from a recently constructed renewable energy solar array in eastern Tennessee supported in-part by REI.

REI teamed up with Al. Neyer, a seasoned design-build developer with over 130 years of experience, to create a sustainable distribution center that fosters business growth and benefits the local community. Overseeing all development, architectural design, and construction, Al. Neyer’s design-build approach ensured a smooth, collaborative process from site selection through completion. Al. Neyer has completed 22 LEED-certified projects.

“Solving the climate crisis requires intentional collaboration in pursuit of impactful solutions,” said Andrew Dempsey, director of climate at REI. “Building on the success of our Goodyear, Arizona distribution center that received LEED Platinum certification, we took learnings from that project and applied them to our new distribution center in Tennessee, resulting in the state’s first LEED v4 Platinum certified building. We’re grateful for the partnership with Al. Neyer, a firm with whom we share values in driving positive outcomes for our people and our communities. This collaboration resulted in an industry-leading facility that prioritizes the employee experience and upholds REI’s brand values and sustainability goals.”

At 400,000-square-feet and employing 275 team members, the distribution center showcases modern industrial development while prioritizing sustainability and the employee experience, through design elements that provide a productive and healthy environment aimed at supporting work, rest, and a connection to nature.

The natural features of the site and surrounding Middle Tennessee region guided the design process. Site-sourced natural and recycled materials, including reclaimed wood and metal from the original barn on site, are used throughout the interior. A polished concrete “stream” inspired by the nearby Cumberland River meanders through the office area and connects with walking paths. Other features include abundant skylights, solar panels, and systems to repurpose rainwater reduce energy and water usage.

“REI’s commitment to environmental stewardship and the wellbeing of its team, combined with our team’s highly collaborative, multi-disciplinary approach was really our key to success,” said Patrick Poole, Nashville market leader at Al. Neyer. “It’s very exciting to be part of a showpiece project that proves the potential of sustainable choices in industrial warehouse design. We hope to see other companies follow REI’s lead and choose their employees, environments, and community. If we can do that, the future of industrial design looks increasingly green.”

“Our Lebanon distribution center delivered on four guiding principles of people, community, sustainability and technology,” said Ruchi Christensen, REI vice president of distribution and fulfillment operations. “While the LEED Platinum certification highlights our commitment to the co-op’s climate strategy, we are also incredibly proud of the resulting workplace that fosters a sense of belonging through features including a community gathering space, employee gym and engaging outdoor spaces.”

The distribution center was also named the 2023 Industrial Development of the Year by the NAIOP Nashville chapter and received a 2024 Urban Land Institute Nashville Excellence in Development Award earlier this year.

The Lebanon facility serves REI stores and customer online order fulfillment in the Midwest and Southeast, and complements REI’s three existing distribution centers in Bedford, Pennsylvania; Goodyear, Arizona; and Sumner, Washington that serve stores and customers across the nation. REI’s Bedford and Goodyear locations are also recognized by the USGBC’s green building certification. Design and technology elements at the Lebanon building were inspired from the co-op’s Goodyear facility, which was the first distribution center in the U.S. to achieve both LEED Platinum certification and Net Zero Energy.

About REI

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

About Al. Neyer

For more than 130 years, employee-owned Al. Neyer has offered a diverse set of real estate development and design-build construction solutions for commercial clients. Combining elegant design and efficient, sustainability-forward development directly in-house, the company streamlines the process from purchase to production to prime real estate. Al. Neyer is continually recognized for its ability to collaborate and provide greater value, high-quality, and faster project delivery, and specializes in build-to-suit and speculative commercial projects, including industrial facilities, office, and medical buildings, multi-unit residential, as well as urban mixed-use developments.

 

Sausalito, CA (July 29, 2024) – Today, Best Day Brewing, the fastest growing non-alcoholic craft beer brand in the United States, is proud to announce the launch of Nature’s Pils, a limited-release non-alcoholic beer developed in partnership with The Conservation Alliance. This initiative underscores Best Day Brewing’s commitment to environmental stewardship, with 100% of profits from Nature’s Pils donated to The Conservation Alliance’s efforts to protect North America’s invaluable wild places and outdoor spaces.

“Last year we met The Conservation Alliance team and were immediately inspired by their impactful work in preserving wild spaces,” said Tate Huffard, CEO & Founder of Best Day Brewing. “Transforming our initial 2023 contribution into a more significant partnership with Nature’s Pils highlights our awe and wonder of the Conservation Alliance’s work. This summer, as Best Day Brewing drinkers are hiking through National Monuments, fishing in rivers, or catching waves, there’s a strong chance it could be a place that The Conservation Alliance has helped conserve. We’re proud to give back to an organization who has given so much to us.”

Nature’s Pils is a meticulously crafted Pilsner made with Bavarian lager yeast and Hallertau Mittelfrüh hops. The combination presents a clean woody and crisp citrus beer with a trailing maltiness and distinct hop character. The packaging features a pattern of North American flora and fauna. Best Day Brewing’s Nature’s Pils is available for purchase on bestdaybrewing.com and at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B., and Amazon.

Follow @bestdaybrewing on Instagram for the latest brand updates. For sales inquiries, reach out to info@bestdaybrewing.com.

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About Best Day Brewing 

Best Day Brewing is on a mission to pioneer the ‘future of drinking’ and create the world’s best-tasting non-alcoholic craft beer. Rooted in the relentlessly optimistic ethos of ‘Best Day Yet,’ Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.

Best Day Brewing’s full-flavored range of craft brews includes West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Best Day Brewing donates at least 1% of its annual sales to 1% For The Planet-approved nonprofits. Available online at www.bestdaybrewing.com and Amazon, as well as in 32 states in 5,000+ retailers, including Whole Foods, Target, BevMo, H.E.B., and Total Wine.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – they take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $32.6 million in grants and helped protect over 96 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

Media Contact:

Best Day

bestday@finnpartners.com

 

The Conservation Alliance

becca@verdepr.com

LOVELAND, COLO. – July 29, 2024 – Overland Expo Mountain West, the third event of the world’s largest overlanding event series, will take place Aug. 23-25 at Loveland’s Ranch Events Complex, tapping into the surging trend of overlanding, defined as self-reliant adventure travel where the journey is the key experience. The three-day festival hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. Vehicle and motorcycle camping is open for registration and general admission weekend pass with camping is priced at $160 (premium weekend pass camping is sold out). Registration vehicles here, and motorcycles here.

Camping Details

For vehicle camping packages, a general admission weekend pass ($160), includes: festival-style camping from Thursday, August 22 to Monday morning, August 26 for one vehicle and one small trailer (up to 13 ft); general admission weekend pass for one adult (ages 15+) and one vehicle; access to general admission classes, demos, roundtables, films, and the exhibitor area; and nightly happy hour events (drinks available for purchase). Additional passenger ticket(s) sold separately ($105).

For motorcycle camping packages, a general admission weekend pass ($140), includes: festival-style camping in Motorcycle Campgrounds from Thursday, August 22 to Monday morning, August 26, for one motorcycle (sidecars allowed); general admission weekend pass for one adult (ages 15+) and one motorcycle; access to general admission classes, demos, roundtables, films, and the exhibitor area; and nightly happy hour events (drinks available for purchase). Additional passenger ticket(s) sold separately ($105). Moto Party + Dinner ticket sold separately ($50).

Active military, veterans, and retirees may qualify for a 20% discount on any pass purchase (excluding the Overland Experience pass) and can apply here.

Additional Camping Information

• Camping Style: Festival-style in a pine forest with no hookups available.
• Allowed Camping: Ground tent camping, vehicle camping, pop-up and roof top tents, smaller overland vehicles, and motorcycles only (NO RVs, travel trailers, Class A or Class C motorhomes allowed).
• Amenities: Potable water sources, porta-toilets, geyser showers, and trash & recycling bins. No glass containers or personal campfires allowed.
• Noise and Security: Quiet hours from 10 pm – 6 am. Campground hosts and roaming security will be on-site 24 hours.
• Arrival and Departure: Arrive during staffed hours of operation and allow extra time for parking and camp setup. Campers must carry their admission credentials and camping/vehicle hang tag to re-enter the venue.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

PR Contact
Marni Illman

marni@cgprpublicrelations.com

978-844-3513