Archives: Press Releases

BOULDER, Colo. (May 14, 2024) — With an eye toward creating a product that helps more people get into gym and rock climbing, SCARPA, maker of premium high-performance footwear for mountain sports, introduces the Reflex VS, an exclusive introduction this spring with Movement Climbing Gyms in the U.S. and MEC in Canada. Longtime SCARPA athletes and professional climbers Alex Puccio and Sean McColl called out its exceptional construction and durability at an approachable price of $99 U.S.

“Climbing shoes today are quite pricey and it can be difficult for new climbers not knowing where to look for a great shoe that will be a good fit for them,” Puccio said. “I love that Scarpa decided to help solve this problem by making an amazing shoe that is under $100 while keeping the quality and integrity as they do with all their shoes. The Reflex VS is a comfortable shoe while still being really technical.”

McColl called the Reflex VS is “the best entry level climbing shoe on the market. The price is unmatched for the quality of the shoe. I like the simplicity of the shoe, its stretch-know mesh instep panel, a high-quality suede upper, and sticky and durable Vision rubber, which will last longer while people grow their footwork skills. There’s no doubt I would have benefited from this shoe when I started climbing, as I went through many pairs of shoes learning proper footwork.’’

The Reflex VS also employs dual microfiber straps to ensure secure closure, easy volume adjustment, and to resist stretching over time. Comfortable with a performance mindset, the Reflex VS is a shoe that meets the needs of entry-level climbers and also more experienced ones that want a durable shoe for all-day comfort.

The shoe’s stretch-knit instep panel is a proprietary technology from SCARPA. This one-piece stretch knit upper panel utilizes strategically placed varying thicknesses of material, controlling stretch, providing high breathability, easy entry and volume adjustment. It’s also washable.

SCARPA’s Vision rubber employs a proprietary compound that is both sticky and resilient to the varying conditions that climbers experience.

The Reflex VS is available in men’s and women’s fits. It will be more widely available at retailers beyond Movement and MEC starting later this summer.

About SCARPA and SCARPA North America

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor

industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.

 

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BOULDER – May 13, 2024 – Nite Ize^®, a leading manufacturer of solution-based products, today announced it is expanding its retail engagement strategy retaining two new sales rep groups solidifying its commitment to serving diverse specialty markets. Effective immediately, Nite Ize is partnering with Action Sports Inc. in North Carolina and Sanitas Sales Group, located in Colorado.

“Nite Ize is committed to serving our retail partners and has historically done so with a robust in-house sales team, focused territory travel, and national trade shows,” said Jay Getzel, senior director of sales at Nite Ize. “This initiative extends our presence across key territories, ensuring comprehensive coverage and support for retailers. In addition, working with these two experienced agencies strengthens our engagement and service for our retail partners across many key regions and distribution channels, ensuring Nite Ize’s high-value line of products enjoys the best possible placement, service, and sell-through.”

Action Sports Inc. is led by 30-year, industry veteran, Andrew Gillette, and headquartered in Winston-Salem, N.C. As former retail buyers, industry recruiters and sales professionals, the Action Sports team, Andrew, Beaty Jackson, and Billy Wolfe, has a deep understanding of the market and takes a strategic and personalized approach to brand building. They will be covering the southeast for Nite Ize.

“The relevance of Nite-Ize crosses every channel of trade we can think of, and we’re excited to be part of a company that creates solutions for everyday living,” said Gillette.

The Sanitas Sales Group, a leading sales firm in the western US market, boasts over 80 years of combined industry experience, with a proven track record in expanding brands and nurturing vital relationships pivotal for business success. Led by founder Keith Reis and managing partner Andy Anderson, the group is headquartered at the Outdoor Market Alliance in Lakewood, Colorado, and specializes in various sectors such as outdoor recreation (camping, hunting, fishing), sporting goods, work/farm/ranch, travel, and lifestyle.

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About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures, and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

 

 

GREELEY, Colo. (May 13, 2024)  Burris Optics, a leader in sporting optics innovation and technology, today announced it has partnered with Locally, the leading technology provider bridging online and offline retail, not only to provide retail customers a way to find the Burris dealer nearest to them, but also, to assess local inventory to facilitate immediate purchase.

Locally gives Burris the ability to establish a “Buy Online” feature in the product locator section of their website, directing shoppers to local in-store results. Buy Online is powered by feeds Locally receives from preferred e-commerce dealers. The platform empowers Locally’s brands and retail partners to monitor shopping trends and, as a result, make more intelligent sales forecasts. In addition, Burris may utilize the data to move inventory based on need and product popularity, enhancing the consumer purchase journey.

With Locally, Burris consumers can interact with local inventory from anywhere in the country by simply going to Burris Optics to research and find their desired product. Clicking the “Buy Locally” link on the product page reveals the nearest stocking dealer for that product. Once the nearest stocking dealer is located, consumers have confidence knowing that when they visit the store, the product is in stock. Virtual shopping then turns to hands-on product evaluation in the store and the product can be immediately purchased.

“Locally enables law enforcement professionals and hunting enthusiasts to find the Burris Optics products in real time and on the local level,” said Mike Massey, founder and CEO at Locally. “Whether planning a big trip or for a shorter day on the range, Locally connects enthusiasts with educated dealers so they can more quickly find what they need.”

Burris Optics has taken the lead in recent years in delivering to avid hunters and outdoor enthusiasts’ solutions-based products with premium performance and reliability. Now, Burris continues to blaze a new path by integrating Locally into its sales channel for a more responsive, service-oriented user experience.

To learn more about the wide range of Burris riflescopes, binoculars, thermal imaging platforms, red dots, spotting scopes, and more, visit BurrisOptics.com.

About Locally
Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 30,000 retailers worldwide and are utilized by millions of shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit join.locally.com.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit  BurrisOptics.com or Facebook.com/BurrisOptics.

 

Media Contact:

Charlotte Daher de Garcia

Media Contact – Locally

charlotte@cgprpublicrelations.com

 

Jacob Eaton

jacob@mediadirectcreative.com

Media Contact – Media Direct

 

Jordan Egli

Burris Director of Marketing

jegli@burrisoptics.com

 

 

 

FERNDALE, Wash. (May 10, 2024) – Superfeet, the global insole leader, proudly announces the appointment of Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company’s financial strategies. McKenzie will play a crucial role in activating Superfeet’s expansion into medical and industrial/work communities, supporting the brand’s mission to be the life-changing shape under every foot.

“We are delighted to have Kathryn onboard at Superfeet. She has passion for the outdoors and a commitment to community that mirrors our brand ethos, making her a natural fit for the organization,” says Trip Randall, CEO of Superfeet. “Her exceptional financial expertise and dedication to cultivating high-performing teams aligns perfectly with our vision. We are confident that Kathryn will play a pivotal role in charting our financial trajectory and realizing our ambitious objectives.”

Bringing a wealth of experience to her new role, McKenzie most recently served as CFO at HealthTrackRx, a premier national molecular diagnostic laboratory. Prior to this, she held prominent positions at NeoGenomics, Inc., a globally renowned oncology diagnostic laboratory and information services company, where she steered finance efforts through significant transitions and acquisitions. She also held successive roles at Chico’s FAS, Inc., a women’s specialty retailer, and began her career at Ernst & Young.

“As a runner and parent who encourages time outdoors, Superfeet’s dedication to sustainability, conservation and community directly reflects my personal values,” says McKenzie. “With a wide range of solutions from performance to work to medical-grade orthotic insoles, Superfeet is well-positioned to extend its impact to even more individuals. I’m excited to join Superfeet and partner with the team to drive strategic growth, strengthening our support for customers, employees, and the broader Superfeet community.”

As CFO, McKenzie will oversee all financial operations at Superfeet, including accounting, budgeting, financial reporting, and risk management. Her strategic partnership with the leadership team will drive initiatives aimed at fostering long-term value creation.

For media inquiries, please contact Andrea Green at andrea.green@rygr.us.

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ABOUT SUPERFEET WORLDWIDE, LLC: For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit.

Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today released details for the 2024 Ultimate Overland Motorcycle Build, with the 2024 Ural Gear Up Standard, a tried-and-true classic, with distinctive retro styling, three wheels, and a sidecar. The Ultimate Motorcycle Build program, created by Overland Expo, outfits a new motorcycle each year with the latest and greatest adventure gear to create a vision of the ultimate overland motorcycle. The Ural Gear Up Standard will be on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19, 2024, at the Overland Expo Foundation booth, just outside the XPLOR Oasis Bar and Food Court.

Previous overlanding Ultimate Motorcycle Builds have included the 2021 Honda Africa Twin, the 2022 Yamaha Tenere 700, and the 2023 Triumph Tiger 1200.

“The Ural Gear Up Standard is an industry classic, dating back to the 1940’s,” said Eva Rupert, Motorcycle Community Ambassador of Overland Expo. “Its three-wheel design presents a richer variety of off-road experiences and is more compatible with premium accessories. Overlanding isn’t about the biggest vehicle; this year’s motorcycle includes a sidecar that works for bringing friends along or towing your favorite gear.”

The Ural Gear Up Standard’s on-demand two-wheel drive engages the rear driveshaft, sending power to both rear wheels and instilling confidence in even the most challenging circumstances. The sidecar provides additional cargo space, enabling the rider to carry essential gear or other enthusiasts on extended journeys. With the iconic styling, upgrades ranging from an electric starter to precision machining, and an all-new crankcase casting, Urals stand up to the rigors of adventure travel in the backcountry.

The Ural upfitting partner is Kalaber Creations, a retailer of new and used Ural motorcycles. Their storage racks and crash protection are integral to the motorcycle build. Specifically, the build includes:

• The Kalaber winch mount bar, attached to the Ural’s main frame
• A Mosko Moto Gnome tank bag, Reckless 80 rackless luggage system, and the Backcountry 40L duffle
• Denali Electronics with 23,000 lumens from their D7 PRO, the most feature-rich four-inch driving light on the market for adventure motorcycles
• RAM MOUNT’s Tough-Mirrors for excellent visibility and aerodynamic housing, and Quick-Grip Motorcycle Phone Mount with Vibe-Safe, designed to protect electronic devices
• ICECO 21QT APL20 fridge/freezer
• Carbon fiber Scorpion EXO XT9000 ADV helmet, among the lightest in the industry
• First Aid Plus kit and Zeus Pro battery from Uncharted Supply Co. for survival situations in the backcountry
• Forrest Tool Company ax-based tool kit for fire control and vehicle recovery
• Civivi knives from WE Knife Co. Ltd, made with high-quality steel featuring exceptional corrosion resistance
• ZOLEO Satellite Communicator

As part of the 2024 Ultimate Build, the Ural Gear Up Standard travels to all Overland Expo events including: Overland Expo West, May 17-19 in Flagstaff; Overland Expo Pacific Northwest, June 28-30, Redmond, Oregon; Overland Expo Mountain West, August 23-25, Loveland, Colorado; and Overland Expo East, October 4-6 in Arrington, Virginia.

At the end of the schedule, the vehicle and all of its overlanding components are auctioned off on Bring A Trailer for the Overland Expo Foundation, supporting grants to organizations and individuals that support overlanding, protecting access to or improving public lands, providing education that fosters preparedness and a more conscientious community, and promoting responsible exploration for the overlanding community.

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For more information, visit overlandexpo.com/ultimate-overland-motorcycle and follow @overlandexpo on Instagram, YouTube, and Facebook. You can track content with #ultimatemoto2024.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

 

 

 

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today announced the 2023 GMC Canyon AT4X as the featured vehicle for its 2024 Ultimate Vehicle Build on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19. Overland Expo outfits a new vehicle each year with the latest and greatest adventure gear to create a vision of the ultimate overland vehicle. The 2023 GMC Canyon AT4X, engineered for off-roading capabilities, features a new exterior, a redesigned interior, a host of extreme off-roading hardware and the newest technology. Expo West visitors may see the GMC Canyon AT4X at the Overland Expo Foundation booth, just outside the XPLOR Oasis Bar and Food Court at the show.

Since 2021, Overland Expo has developed two Ultimate Overland Builds, one 4×4 vehicle and a motorcycle each year to benefit the Overland Expo Foundation. To cut through the noise, and further inspire novice overlanders to get outfitted, inspired, and out on their own overland journeys, Overland Expo started building their own adventure rigs. Through the years, they’ve outfitted the 2020 Toyota 4Runner, 2022 GMC Sierra 1500 AT4X, and the 2022 Lexus LX 600. This year, the 2023 GMC Canyon AT4X was the perfect fit.

“We are grateful for GMC’s partnership in The Ultimate Build as this brand truly embodies the passion of the overlanding community,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo.” The GMC Canyon AT4X is the ideal vehicle for the 2024 Ultimate Overland Build, not only because it features the latest technologies, but also, because it presents such a wide range of options for consumers looking for ways to enhance their off-road experience.”

The GMC Canyon AT4X, a rugged, comfortable mid-size SUV, features:

• 2.7L Turbo High-Output Engine with 310 horsepower and 430 lb of torque
• Towing capacity of 5,500 lbs.
• Multimatic DSSV dampers featuring dynamic spool valves for off-road applications
• Multiple camera views for ultimate off-road driving experience and the ability to maneuver toughest trails
• Front and rear underbody cameras with an integrated washing function, waterproof for driving in mud or water, with HD Surround Vision
• Off-Road Performance Display showing real-time off-road performance data with terrain, overlanding, and Baja modes

A key component of the Ultimate Build is the technology and gear to provide a best-in-class experience including:

• Peak Suspension, as the official builder, provided a two-piece front spacer kit, tie rod reinforcement sleeves, front differential drop kit, skid plate spacer kit, sway bar relocation kit and a rear add-a-leaf and rear block kit
• OEM Canyon AT4X AEV Edition fender flares that fit 35 inch BFGoodrich All-Terrain tires, mounted on a set of 17×8.5 Torque Wheels
• A 589 Fabrication Mini-Fighter front bumper creating an OEM+ look with an integrated front skid plate, provisions to mount four Vision X CG2 lights, and a 9,500lbs ComeUp Winch
• OEM AEV rear bumper enhancing quality, strength
• AEV Canyon-specific snorkel kit significantly increasing air filter service life
• Stainless steel MAGNAFLOW Overland Series exhaust for superior performance
• AEV IFS, transfer case, fuel tank, and rear differential skid plates
• For storage, comfort, and recovery the truck has:
• Leitner Designs bed rack with an Alu-Cab roof top tent with Shadow Awn 270 and Shower Cube for shade and convenient showering
• AERONAUT Outdoor bedding and camp blankets
• A full-size storage box with a pair of Maxtrax on the driver’s side
• An updated DECKED storage system
• RiG’d Supply Ultra-Swing tire carriers
• Husky Liners X-Act Contour Floor Liners
• Forrest Tool MAX MultiPurpose Toolkit Signature Edition shovel
• Midland Radio MXT575 and Gain Ghost Antenna for communication
• ZOLEO Satellite Communicator
• REDARC 200W solar panel and brand-new Manager Alpha 100 for charging equipment
• Battle Born Batteries AGM Battery
• BLUETTI POWER INC. AC240 powerstation
• Switch-Pros accessories switch
• weBoost Cell Booster
• Quad Lock car suction windscreen mount for phone
• Blackstone grill and PROJECT X fridge
• Jetboil Flash Cooking System, Coffee Press, and Genesis Basecamp System
• Overland modifications protected by Tredder Insurance

“We are thrilled to be part of the Ultimate Overland Vehicle Build for the second time,” said Raza El, Assistant Marketing Manager GMC Canyon. “The fact that the GMC Canyon AT4X is the first midsize truck to be chosen for this program reflects its unique offering of premium off-road capability and its strength as a platform on which to build a dream overlanding rig.”

As part of the 2024 Ultimate Build, the GMC Canyon AT4X travels to all Overland Expo events: Overland Expo West, May 17-19 in Flagstaff; Overland Expo Pacific Northwest, June 28-30, Redmond, Oregon; Overland Expo Mountain West, August 23-25, Loveland, Colorado; and Overland Expo East, October 4-6 in Arrington, Virginia.

At the end of the schedule, the vehicle and all of its overlanding components are auctioned off on Bring A Trailer to raise funds for the Overland Expo Foundation, supporting grants to organizations and individuals that support overlanding, protecting access to or improving public lands, providing education that fosters preparedness and a more conscientious community, and promoting responsible exploration for the overlanding community.

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For more information, visit overlandexpo.com/ultimate-overland-vehicle and follow @overlandexpo on Instagram, YouTube, and Facebook. You can track content with #ultimatebuild2024.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

 

SAN JUAN CAPISTRANO, California (May 9, 2024) – Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling Stone, WIRED, and contributors to The New York Times and The Wall Street Journal who will share best practices and take questions from the audience. The session, which takes place on Monday, June 17 at 10:30 a.m., is part of three days of learning and networking during Outdoor Retailer and Outdoor Design + Innovation Summer this June 17-19, 2024 at the Salt Palace Convention Center in Salt Lake City, Utah.

The panelists will provide information for brands, retailers, and industry leaders on the changing media landscape and ideas for generating exposure. Panelists include:

• Perri Ormont Blumberg: Her work has appeared in the New York Post, The Wall Street Journal, The New York Times, Fox News Lifestyle, Today.com, Tripadvisor, and Business Insider, among others;
• Michael Calore, WIRED, Director, Consumer Tech and Culture: Oversees WIRED’s consumer products coverage and culture coverage in print and on the web, and is one of the hosts of WIRED’s weekly news podcast, Gadget Lab;
• Oscar Hartzog: Rolling Stone, eCommerce Writer: Covers a range of verticals including fashion, spirits, streaming, and outdoor gear;
• Brigid Mander: Known for her stories on travel, adventure, people, gear, and trends for skiing and cycling for outlets, including Backcountry Magazine, The Information and The Wall Street Journal;
• Steve Mazzucchi, Gear Patrol, Senior Editor: Mazzucchi covers a range of topics for Gear Patrol, especially those pertaining to bicycling, snowboarding, and motorcycling.

“This accomplished group of media professionals will share insights on the trends, technologies, and new dynamics in journalism from their respective backgrounds, including perspective around outdoor, business, fashion, and tech,” said Sean Smith, show director of Outdoor Retailer. “They’ve all helped tell the outdoor industry’s story through the years, and we’re grateful for the role they’ve played in connecting brands and retailers with consumers and fostering growth across the industry. We look forward to hearing their guidance on do’s and don’ts that can help drive success in today’s market.”

The panel session will take place in The Camp, located on the Outdoor Retailer show floor. Conversation will cover: Staying relevant during a noisy news cycle; the role of affiliate marketing; ethics; how journalists source stories; the role of PR; best media pitches; and more.

The full education schedule for this summer is available at outdoorretailer.com and will continue to grow leading up to the show. Filled with panel discussions and conversations led by industry experts, sessions cover retail insights, marketing strategy, outdoor access, sustainability, design trends, and more. Networking, happy hours, and additional events will also provide opportunities for the industry to connect and learn from one another.

Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.

For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

 

 

 

Aguadilla, Puerto Rico ( May 8, 2024) — Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards that revolutionizes user experience for riders of all levels.

Blowfish is the ultimate eFoil adventure accessory, providing additional utility and substantially lowering the overall learning curve – all without hindering the performance of a hard board eFoil. The inflatable liner can be attached to a Lift Foil board to provide the user with greater buoyancy when the motor isn’t active. For a beginner, having a floating board makes an eFoil far more approachable by providing greater stability and making the learning process far more forgiving.

For a more experienced user, Blowfish adds a new dimension to eFoiling. A Lift eFoil can now serve as a tool for granting motorized access to a favorite fishing or snorkeling spot, and allows the user to spend longer on the water by allowing the rider to rest easier  thanks to the added buoyancy.

“We are on a never-ending journey to improve and enhance the experience of our riders, and Blowfish is an absolute revolution in how people see and use their eFoils” said Bill Fisher, CBMO of Lift Foils. “We developed the eFoil to make people fly on the water, andBlowfish serves as a set of training wheels to  give more people that  opportunity to enjoy such a singular experience, while granting unrealized utility to our more experienced users.”

Blowfish is available in two sizes that are compatible with Lift’s 4’9 and 5’4 Lift3, Lift 3F, and Lift 4 eFoil board, and will increase the volume of the boards by as much as 74%. Its outer shell is constructed with flexible, water and weather-resistant materials, and features a drop stitch construction for maximum durability.

For more information about Lift Foils, its products, and initiatives, visit https://liftfoils.com/.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to

experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

{Dover, NH—May 7, 2024}—NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a groundbreaking foam alternative with exceptional cushioning and wicking performance. A fully recyclable Endless Promise® product, Resolve is also the 2023 winner of the international ISPO Award for innovative design in sports products.

Resolve is a first—a technical daypack painstakingly designed for fit, performance, and total circularity. The Endless Promise collection prioritizes recyclability so each piece of gear can stay out of the landfill, and to meet this design requirement without sacrificing performance. NEMO engineered new, fully recyclable textiles that are stronger and more durable. The team also searched beyond the traditional industry options to source a recyclable cushioning option with extraordinary wicking capabilities—a must when you’re on the trail. Thanks to modular construction techniques, this pack is more adaptable, configurable, and repairable. Together, these novel materials and precise design techniques create a backpack that can Adventure Forever®.

Resolve Endless Promise series ($159.95 – 219.95)

• Built for ultralight ascents and quick day trips.
• Exclusive CERO™ 100% recycled PET pack fabric is solution dyed, saving water, chemicals and energy.
• CCubed™ cushioning material is a breakthrough recycled and recyclable foam replacement that is highly breathable and quickly wicks away moisture and sweat to dissipate body heat.
• Large main load compartment (panel-style for 15L & 25L; top load for 35L).
• Adjustable torso length and spring steel-enforced back panel offer strength and structure for heavier loads in the 25L & 35L.
• Active-inspired geometry creates a pack that moves with you.
• Wide, flexible shoulder straps conform to the body for immediate and long-lasting comfort.
• Expandable shoulder strap pockets fit a cell phone, bear spray, or snacks and can be snapped closed when not in use.
• Adjustable side pockets hold water bottles, trekking poles, etc.
• Modular compression straps (included) can be hooked onto the built-in tool loops for custom packing options.
• 15L is genderless; 25L and 35L options are offered in Men’s and Women’s specific fits.

NEMO’s Endless Promise Collection

Endless Promise is NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be mono-polymer in order to be easily, fully recyclable at the end of their usable life. Endless Promise products can be sent to NEMO for resale or recycling; customers will receive a NEMO gift card for the resale value if the bag is in good enough condition for a new owner or, if the bag has reached the end of its adventures, a $20 NEMO gift card as thanks for recycling. NEMO has partnered with Ambercycle, a Los Angeles-based textile recycler, ALLIED Feather + Down, and Unifi to turn spent sleeping bags and packs into polyester yarns so each Endless Promise product can live on, endlessly, as a new item.

For 2024, NEMO’s Endless Promise collection also includes the Forte™ synthetic Spoon® shaped sleeping bag, the down-filled Disco™ and Riff™ Spoon shaped sleeping bags, the new Coda™ down-filled mummy bag, and the new Vantage™ Everyday Adventure Daypack.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

 

 

DENMARK (May 7, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, has officially opened its new global headquarters at Ved Skoven 54, 8541 in Skødstrup, Denmark, designed to embody the company’s commitment to sustainability, innovation, and employee well-being. Solar power constitutes a substantial part of powering the headquarters, which comprises a 14,000 sq. ft. office and a 9700 sq. ft. warehouse. Charging stations for electric cars and bicycles are also provided on-site.

Designed in collaboration with Ambiente, renowned for its visionary approach to architecture, the building is a harmonious blend of functionality and aesthetics inspired by IMBOX’s products, history, and ethos. The facility comprises two wings – an administration wing and a wing dedicated to storage and product development.

“Our new headquarters not only reflects our worldwide momentum, but also, reflects our commitment to engineering best in class technology and doing everything we can to protect the planet, while nurturing creativity,” said René Charles Marker, CEO of Imbox Protection. “This new campus has plenty of outdoor space, important to our passionate employees who are working hard to develop products for which retailers, brands and consumers are demanding.”

The administration wing, characterized by an open and inviting design, features a combination of concrete, brick, and expansive windows, welcoming employees, guests, and customers. The entrance and foyer double as a showroom for Imbox Protection products.

The warehouse and product development wing boasts a more discreet facade, prioritizing functionality and efficiency. The interior spaces prioritize ample natural light and ventilation that adjusts on daily use to preserve energy.

Additionally, the building incorporates energy-efficient systems such as heat pumps, daylight control for lighting, and CO2 sensors for optimized ventilation and fitness facilities.

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About Imbox Protection.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, Imbox Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year and growing with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us.