Archives: Press Releases

August 15, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2024 collection, now available at retail partners and Grundens.com. The new lineup features an expanded range of the brand’s Neptune and Transmit waterproof outerwear for commercial and sport fishing, respectively, alongside the award-winning Portal GORE-TEX Wading Jacket and Bedrock Wading Boots, ideal for fly fishing and wading. Additionally, the collection will unveil new versatile fishing apparel and all-purpose footwear.

“Grundéns Fall/Winter 2024 collection really showcases the brand’s product innovation through thoughtful design and consumer’s needs,” says Bryan Trullinger, Grundéns VP of Marketing. At the end of the day, we want our products to continue to hold up to the demands of both commercial and sport fishermen, those who work and play in the harshest elements mother nature can throw at them.”

Sport Fishing:

The Transmit X Jacket and Bib were designed with the open-water bass and lake angler in mind. From the early morning runs across the lake at high speed, to the wind-driven downpours, the Transmit X features a 100% nylon 15k/10k waterproof breathable performance outer for both the Jacket and the Bib. Digging further, the Transmit X Jacket boasts shingled neoprene cuffs for dunk-able fish landing performance, two fleece-lined handwarmer pockets with zippered closures, a placket center front zipper offering protection from the elements, internally routed cord adjustments on the hood for custom fit and reflective logos, and visibility striping for low light visibility. MSRP $199.99

The Transmit X Bib is finished with a full-zip center-front, angled thigh pocket for fast action access to soft plastics and fleece-lined handwarmer pockets. Grundéns suspenders and elastic tool belt will keep the bib in place and comfortable while the easy on-off zippers at the hem allow for quick access to your boot removal and entry. MSRP $199.99

Grundéns most packable waterproof rain shell, the Charter Jacket is intended to be deployed from a pack or center console hatch. Built to perform in a wind driven rain and boat spray environment with the construction being a stretch 3L bi-component shell, offering breathability without sacrificing waterproofing or durability. MSRP $299.99

Commercial Fishing:

The Neptune Armored Anorak and Bib are the latest upgrade to the beloved and best-selling family of Neptune waterproof outerwear. Performance adds rugged reinforcement offering burly overlay panels in high-wear zones combined with our classic Neptune material for high–mobility and stretch performance. The Jacket and Bib have 100% waterproof construction featuring PU-coated stretch polyester with reinforced Armor TPU overlays in critical wear zones. The Anorak Jacket has waterproof neoprene cuffs designed to integrate with gloves to eliminate water entry, a fully gusseted, water-draining neck zipper entry with additional venting position snap, and a Cordura nylon reinforced bottom hem. MSRP $159.99

The Neptune Armored Bib has interior knee pad pockets with 5mm articulated neoprene knee guards, nylon reinforced cuff hems to increase durability, an internal chest storage pocket, and a removable and placeable suspender system. MSRP $179.99

Born for the commercial fisherman that demands rugged & tough, yet breathable waterproof protection, the Dreadnought Jacket was built to combat the extreme elements of the marine environment. The Dreadnought Jacket is an ultra-durable nylon ripstop fabric with a water-repelling Teflon shield DWR coating to boast impressive breathability and waterproof performance. Heavy-duty lower sleeve reinforcements offer the abrasion resistance needed when working the deck and pulling pots while integrated neoprene cuffs provide a seamless union with gloves to prevent water from entering the sleeves. Complete with an adjustable hood, interior rain gutter, integrated body ventilation zippers, and saltwater safe/corrosion resistant zippers and hardware. MSRP $109.99

Wading/Fly Fishing:

The award-winning Portal GORE-TEX Wading Jacket is designed to be the smartest wading jacket on the water by integrating over waders while performing in cold weather or deep wading scenarios. Feature dense, the Portal Jacket has pass-through handwarmer pockets to allow easy access to wader storage, shingled neoprene sleeve cuffs, a welded tippet pocket complete with laser cut holes to easily access tippet at a moment’s notice, and water-resistant fly box compatible chest storage pockets. MSRP $599.99

Modernized for today’s fly angler, the Vector Wading Jacket combines classic styling with strategic pocketing systems to store everything necessary for a successful day on the river. Offering a high pocket waterline for deep wading scenarios, this angler-minded jacket offers impeccable 20K / 15K waterproof/breathable performance while boasting fishing-focused details such as large fly box storage pockets with drainage ports and a waterproof, dunk-able sleeve sleeve/cuff shingle system so your arms don’t get wet when dunked in-river. MSRP $349.99

The Bedrock Wading Boots deliver superior in-river experience and comfort for all-day wearability. Created with durability in mind, a water-friendly synthetic upper combined with scratched-rubber overlays in high-wear zones keeps wear, tear, and material breakdown to a minimum. The molded EVA midsole provides all-day support while two outsole options, rubber and felt, deliver varying capabilities. The natural gum rubber outsole is cleat/stud compatible and provides traction in mud, wet grass and light gravel situations, while the felt outsole is stud compatible and excels in rocky riverbed applications. MSRP $ 199.99

Versatile Fishing Usage:

Body heat should be treated like a limited resource, and we built the Bulkhead Jacket to ensure you hang onto every degree possible. Worn alone, the Bulkhead offers a technical, burly defense against cold and wet conditions. The Bulkhead Jacket exterior is a 3L woven softshell jacket with windproof lamination, and features brushed fleece handwarmer pockets, and adjustable hood and cuffs.  MSRP $129.99

Due to the popularity of the Grundéns Kryall Hoodie, the brand is introducing its counterpart, the Kryall Pant. The Kryall Pant is a tough, wind and water-resistant layer designed to be versatile for wearability under a pair of Grundéns bibs, or as a standalone weather resistant pant. Designed with abrasion-resistant stretch woven fleece and water and stain-repelling treatment, the pant is ready to provide comfort and mobility. Completing the features of the pant are brushed fleece lined hand pockets, a drop-in rear pocket and secure zippered thigh storage pocket. MSRP $119.99

Built with versatility in mind, and designed as an extension of your on-the-water tool, the Cutter Jacket prioritizes being your go-to outerwear layer for lightweight, waterproof protection from the elements. Built with a stretch Polyester shell fabric that is a 10K/5K waterproof/breathable rating for use in light rain, choppy seas, and variable winds, the Cutter Jacket will work as an awesome packable or stowaway option for the traveling angler or to store on board your vessel for use when needed.  MSRP $64.99

All-Purpose Footwear:

Building our family of Cloud Cover Ankle Boots, the Cloud Cover Leather Boot is a waterproof, full-grain leather Chelsea pull-on boot, injected with Grundéns DNA and delivers the everyday simplicity, versatility, and utility inherent to Grundéns footwear. MSRP $139.99

The Dockyard Pull-On Boot takes the natural, thermo-regulating, moisture/stain-resistant properties of wool combined with the rugged durability of WP full-grain leather for a style spawned from the Dockyard. With a siped, gum rubber outsole for any wear-occasion, this easy-to-pull-on boot blends materials trusted by fishermen; built on a proven platform for a decidedly Grundéns take on casual footwear. MSRP $129.99

The entire lineup of apparel and footwear is available now at specialty retailers across the country and at www.Grundéns.com. Samples for media are available by contacting Max Krapff at max.krapff@backbone.media.

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About Grundéns:

It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com

Media Contact:

Max Krapff

Backbone Media

Max.Krapff@Backbone.media

 

CARRBORO, N.C. (Aug. 15, 2024) – Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based on three years of annual revenue growth and is considered America’s entrepreneurial benchmark. Fleet Feet is No. 2,121 on the list, making it the 4th fastest-growing company in North Carolina and the 48th fastest-growing company in retail.

“Service is at the core of Fleet Feet,” said Joey Pointer, president and CEO of Fleet Feet. “Our goal, first and foremost, is to be the best resource for local running. From the beginning, we have prioritized a high-touch customer service model. Each of our local franchise owners and operators is focused on building meaningful connections within their communities, and in an increasingly digital world, these relationships matter more than ever.”

The 2024 Inc. 5000 includes companies from every state and Puerto Rico ranging in size from one employee up to 262,079 workers, and from roughly $2 million in 2023 revenue up to $15.5 billion. Inc.’s editorial team conducts an intensive secondary vetting process for every company on the list, interviewing select founders and running background checks to guard against companies with a checkered history. To be eligible for the Inc. 5000 list, a company must be privately held, for profit, and independent. The company must also have generated a minimum of $100,000 in revenue in 2020 and a minimum of $2 million in revenue in 2023.

With more than 275 locations across the country, Fleet Feet is the largest specialty run retailer in the country and serves thousands of customers daily. Each store comprises local owners, operators, managers, and employees who work to support their customers; their dedication to service often extends beyond the sales floor, with each location supporting its local organizations and events whenever possible.

Fleet Feet’s commitment to service has been recognized in several notable award lists in recent years, including Fast Company’s Brands That Matter List, Inc.’s Best in Business List, and PRWeek’s Purpose Awards. Additionally, within the running industry, 10 locally owned and operated Fleet Feet stores were named to the 2024 Best Running Stores list.

View the full Inc. 5000 list here.

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About Fleet Feet 

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Inc.’s Best in Business, Newsweek’s list of America’s Best Retailers and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About Inc.

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

 

LOVELAND, COLO.  (August 15, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Mountain West, the third of four 2024 U.S. events, takes place August 23-25 in Loveland, Colorado at the Ranch. Over 19,000 overlanding enthusiasts will see over 300 brands including the newest overlanding cars, trucks, motorcycles, tents, portable hydration, packable gourmet cookware, mobile power and more.

Attendees will participate in more than 150+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the globe. An experience of note is The Ram Truck Ride and Drive, during which guests test drive the Ram 1500 or 2500, the latest pickup trucks on a mini overlanding course that includes overlanding obstacles like staggered logs, beds of rocks and hill climbs.

“Having just hosted an incredibly busy Overland Expo Pacific Northwest near Portland, Oregon, we look forward to building upon that energy here in the Rockies,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “As more outdoor enthusiasts discover the appeal of adventure-driven travel, Overland Expo Mountain West event is a perfect blend of experiences for both newcomers and seasoned overlanders.”

According to Overland Cam research, overlanding has grown significantly year over year. For example, in 2023, there was a 15% increase in sales in overlanding vehicles compared to 2022 and a 20% increase in overlanding activities. The overlanding vehicle market size is estimated to grow from $14.9 billion in 2022 to $16.1 billion in 2023 at a compound annual growth rate (CAGR) of 8%.

Show highlights include:

• Kids Adventure Area: Kid-centric adventure classes, covering skills like fire building, first aid, and knot tying. Parents must accompany children.
• “Women Who Wander”: Female-specific education sponsored by Bushwakka Adventure Gear in a fireside chat format Saturday afternoon from 5-7 PM at the Women Who Wander Pavilion.
• Bivvys: Conveniently located recharge stations sponsored by Hankook Tires, Yoshino Power,
• Ram Truck Ride and Drive: 20,000-square-foot unique truck-focused interactive off-road ride experience featuring the latest Ram Trucks.
• Trend Topic Discussions at the Round Table Pavilion: Sponsored by Pulsetech, in-depth roundtable panels and Q&A sessions on travel medicine, wellness, and navigating borders and checkpoints.
• Storytelling Pavilion: Sponsored by Cascadia Vehicle Tents, it features overland adventure stories from speakers like Patty Upton, Graham Jackson, Jason Specht (Mountain State Overland), and Matt McClellan (Ozark Overland Adventures), among others.

Overland Expo is known for The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build and the 2024 Ural Gear Up Standard was chosen for the Ultimate Overland Motorcycle Build. The Ultimate Build is located by the Oasis Bar and Food Court.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

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About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact
Charlotte Daher de Garcia

charlotte@cgprpublicrelations.com

781.710.7284

 

 

BOULDER – August 15, 2024 – Nite Ize^®, a leading manufacturer of solution-based products, today announced its NiteMeow™ Rechargeable LED Safety Necklace was named Best Collar of the Year for the Sixth annual Pet Innovation Awards. This recognition is awarded by The Independent Innovation Awards Program, the industry’s premier platform for honoring innovators and leaders in the pet industry, recognizing the most outstanding companies, services, and products within this rapidly expanding field. The NiteMeow was chosen from over 2,500 global nominations because of its original, leading LED technology.

“We are delighted to have the NiteMeow Rechargeable LED Safety Necklace named as Best Collar of the Year,” says Nite Ize Vice President of Marketing Brenda Isaac. “This award reinforces our commitment to innovation in the pet category. As more pet owners integrate their cats into their outdoor lifestyles (i.e. cat backpacks, cat harnesses and leashes), this product combines technology, practicality, and fun. The NiteMeow ensures every cat remains visible and stylish during their adventures.”

​​With a 360° light beam and a simple push of a button, the NiteMeow collar delivers four color modes: red, green, blue, or the Disc-O mode, where colors change.

Designed for all sizes, this weather-resistant, cut-to-size collar is easily customizable for a perfect fit, ranging from 9.5” to 14.8” (24cm to 38cm). It recharges rapidly in just one hour, with an impressive run time of four hours. MSRP: $19.99

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Media Contact

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667

 

Beaverton, OR – August 14, 2024 – Six Moon Designs, a pioneer in ultralight outdoor gear, announces the launch of the revolutionary ADC Travel Pack for adventure trekking and travel. Featuring the company’s trail-proven backpack suspension system integrated into a suitcase-style travel pack, the ADC Travel Pack is lightweight, comfortable and durable enough to be carried over a variety of terrain for long periods of time while offering high level pack organization needed at your eventual destination each day.

While the traditional Everyday Carry (EDC) pack is ideal for the digital nomad who travels from place to place using technology and the internet, All Day Carry (ADC) is a new pack category developed exclusively by Six Moon Designs that caters to both the digital nomad and the adventure trekker alike. This growing community of savvy globe-trotting wanderers want one bag to rule airports and trails alike without forgoing simple pleasures. The ADC Travel Pack is meticulously designed as a carry-on to handle it all, and it becomes the company’s lightest fully-featured pack at just 2.5 pounds, more than 30 percent lighter than similar travel backpacks.

Thanks to the increase in remote work and telecommuting, Adventure Trekking has exploded in popularity amongst all age groups in recent years. Adventure Trekkers wandering the trail systems on all seven continents each year number in the millions and include everyone from hut-to-hut hikers across the European Alps to Inn-to-Inn walkers along Japan’s Kumano Kodo trail. In 2023, nearly 446,000 Compostelas were issued to those completing Spain’s Camino de Santiago alone, and not everyone who makes the trek applies for a Compostela.

“Over the past nine months, the ADC Travel Pack has traveled with me to four continents and seven countries. It fits well in overhead bins, keeps my items well organized and secure, and is super comfortable and lightweight to carry all day while exploring the world,” said Whitney La Ruffa, VP of Sales & Marketing. “All of us here at Six Moon Designs are excited to share this new collection of travel packs and accessories with adventure trekkers all over the world.”

ADC (35L) and ADC+ (45L) TRAVEL PACK FEATURES

• Three ultralight outer fabric choices for varying needs of use and budget: Robic Nylon, Challenge Sailcloth© ECOPACK™ EPX200™, and Challenge Sailcloth© ULTRA™
• Innovative removable hip belt/stowable harness suspension system
• Clam-shell opening with dual clothing organizers and compression straps
• Administration area: front half-opening zip pocket with organizational sleeves, key hook and laptop/hydration sleeve holder
• Internal digital tracker holder
• Outer tear-resistant mesh pouch with small zip pocket
• Trekking pole loops
• Two water bottle pockets
• YKK Aquaguard waterproof locking zippers
• Roller luggage handle pass-through
• Grab handles on top and side of the pack
• MSRP: from $275 – $450

The new Six Moon Designs Adventure Trekking collection includes various accessories to compliment the ADC Travel Pack, including: passport pouch, padded laptop sleeve, stowable grocery-go-getter, pack cover, zip pouches and packing pods. In addition, current in-line products including the Silver Shadow Mini Hiking Umbrella and the ePouch Travel Bag for tablets round out the collection.

Six Moon Designs has a rich 20-year history of designing award-winning ultralight gear tailored for those who embark upon multi-month, multi-thousand-mile treks. The company’s commitment to quality, innovation, and understanding the nuanced needs of backpacking has earned them a first-rate reputation in the outdoor and travel industries.

About Six Moon Designs
In 2002 Six Moon Designs was born on the Pacific Crest Trail by Ron Moak, an avid thru-hiker who sought out much lighter weight gear than what was available at the time. Moak first introduced the Europa Tent, a 33oz. single wall sil-nylon shelter, and the Starlite Pack, a pioneering frameless pack with a large carrying capacity, and the backpacking community quickly embraced the ultralight backpacking ethic. Today, Six Moon Designs continues to be on the cutting edge of ultralight innovation and strives to make the highest quality yet affordable ultralight tents, shelters, backpacks and other accessories designed to get more people outdoors. Six Moon Designs.

SEATTLE (August 13, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment and footwear with the priority of protecting soil and water resources through its production process. Today, Astral announced its upcoming collection of footwear for Fall 2024. The new collection will feature four new models and three special editions of its cult favorite models, the Loyak™ and Rassler 2.0™.

“Our Fall 2024 collection represents another large step in our endless pursuit to create products that elevate your connection with Nature” says Astral Founder + CEO, Philip Curry. “Whether you prioritize a barefoot feel or maximum traction on trail or street, we have 4 new models that are made using organic hemp canvas or 100% recycled polyester uppers.”

New to the Fall 2024 collection are the Loyak All Weather™,  TR1 Merge 2.0™, Halestorm 2.0™, and Hemp Donner 2.0™. The collection heavily prioritizes the incorporation of hemp and other 100% recycled materials that provide users massive upsides in performance while upholding the brand’s commitment to protecting Nature.

The Loyak All Weather™ builds off the DNA of Astral’s bestselling minimalist water shoe, the Loyak™, and equips it with the materials for all-season, everyday use in wet conditions. Manufactured from a 100% recycled canvas shell and a 100% recycled mesh liner, the Loyak All-Weather™ blends a PFAS-free water-resistant membrane, with the exceptional durability, grip, and natural ground feel of the Loyak™, adding a new layer of multi-season versatility. The Loyak All Weather™ will be available for all genders in four colors and available for purchase on August 13, for a retail price of $125.

The TR1 Merge 2.0™ is designed to redefine the high performance, amphibious hiking boot. It is an exceptionally breathable, ultra-lightweight mid-top hiking boot that combines Astral’s Balanced Geometry™ (zero drop + wider toe box),with the best-in-class grip from G.15 Rubber™ and Trail Grip™ outsoles. Constructed with 100% recycled polyester, vegan suede, an Ariaprene® collar, and abrasion-resistant mesh ventilation, it is an extremely durable high performance option for both wet and dry trails.

“The TRI Merge 2.0 is the perfect blend of support and performance. It has enough structure to cushion and protect your feet and ankles without being too heavy or overbuilt,” said Jennifer Pharr Davis, record-setting thru-hiker and Astral Archetype. “The tread provides great, long-lasting traction in all conditions and I’ve never worn a boot that dries so quickly. It’s my go-to mid-top hiking boot for everything from a weekend camping trip to a long-distance thru-hike.”

The TR1 Merge 2.0™ will be available for all genders  in three colors and available for purchase on September 10, for a retail price of $150.

The Halestorm 2.0™ is Astral’s take on a modern duck boot. By combining the durability, breathability, and comfort of hemp, with a dry bag-inspired WeatherGuard™ they are designed to keep your feet comfortable and dry any time of year. The brand’s patented G.15 Rubber™ and Trail Grip™ outsoles along with the zero drop and wider toe box of Balanced Geometry™ provide exceptional grip on wet and dry surfaces. Hemp uppers are naturally durable, rot-resistant and breathable, and absorb natural fabric wax, for those looking to extend the height of chemical-free waterproof performance. Furthermore, hemp is an extremely sustainable material that improves the soil it’s grown in while requiring less water and no pesticides or fertilizers to grow. The Halestorm 2.0™ will be available for all genders in two colors and available on September 10, for a retail price of $160.

The Hemp Donner 2.0™ gives the everyday sneaker a natural twist. Combining the durability, odor resistance, and thermoregulating nature of hemp with the style and versatility of a skate-inspired sneaker. It features a majority hemp upper combined with Astral’s signature grip and natural ride.  The Hemp Donner 2.0™, along with the Halestorm 2.0™ solidifies Astral’s commitment as a leader in incorporating hemp and other natural materials to elevate footwear and apparel performance. The Hemp Donner 2.0™ will be available in sizing for all genders  on September 24, for a retail price of $139.

Astral’s Fall 2024 footwear collection will be released throughout August and September at astraldesigns.com and participating retail partners. The special edition colorways of the Loyak™ and Rassler 2.0™ will be available starting on August 14. For additional information about Astral and its collection of footwear, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

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Media Contact:
Max Akselrad | Verde Brand Communications | (917) 699-8491 | max@verdepr.com

 

 

 

Reno, NV. (Aug. 13, 2024) – After meeting with more than 50 brands and scouring new products from 2024 and 2025, GearJunkie awarded Therm-a-Rest’s new Boost 650™ sleeping bag with its coveted Best in Show Outdoor Market Alliance award. Therm-a-Rest is redefining backpacking comfort with its new sleeping bag, launching spring 2025. The innovative and versatile new design empowers backpackers and campers to adjust their bag to find their personal sweet spot when sleeping under the stars.

The result of years of research, the Boost 650 delivers unparalleled comfort by creatively addressing two key factors in sleep systems—space and warmth. Addressing sleep space, the semi-rectangular shape provides additional room for various natural sleeping positions without feeling restrictive. Addressing warmth, the new WarmZip™ technology, a patent-pending center zipper, transforms the bag into a mummy shape, reducing its internal space and tucking insulation around the sleeper to boost warmth up to 10 degrees Fahrenheit. The WarmZip technology, and 650-fill down provide ample warmth for chillier nights in the backcountry.

GearJunkie’s review gives the Boost 650 high marks: “Therm-a-Rest had a lot to show us this summer, but the Boost sleeping bag stood out for its innovative design and clever approach to giving more to the most frequent backpackers and campers.” Therm-a-Rest’s spring 2025 NeoLoft™ pad also earned an “honorable mention” by the GearJunkie team.

To learn more about Therm-a-Rest’s new Boost 650 sleeping bags, check out a product video HERE.

Therm-a-Rest’s spring 2025 lineup ​​will be available at select REI locations and on their website, starting September 15, 2024. The selection will be available at additional retailers and thermarest.com starting January 2025. To learn more about Therm-a-Rest and its award-winning collection of camp comfort gear, visit thermarest.com.

About Therm-a-Rest®

Since 1971, Therm-a-Rest has been dedicated to providing outdoor enthusiasts with high-quality, innovative gear designed for comfort and performance. From sleeping pads to sleeping bags and camp blankets , Therm-a-Rest products are engineered to enhance outdoor experiences and help adventurers get the best night’s sleep possible. For more information, visit www.thermarest.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

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DOWNLOADABLE IMAGES HERE (Credit: Therm-a-Rest)

 

FORT WORTH, Texas (Aug. 13) — Iconic workwear brand Dickies, known for its durable, high-quality clothing, has partnered with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies’ workwear, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across industries such as construction, automotive, painting, and more.

“We’re rethinking and evolving our approach to workwear,” said Lindsay Burgor, senior manager, brand PR and influencers at Dickies. “While Dickies has been a leader in the workwear field for over 100 years, both the industry and the needs of workers are changing. We’re confident Backbone is the perfect partner to help us honor our tradition while addressing the modern needs of today’s professionals.”

Based in Fort Worth, Texas, Dickies has always been known for its functional approach to workwear. Since its founding in 1922, the brand has become synonymous with durability and utility, offering a range of apparel that meets the needs of workers in a variety of trades across both indoor and outdoor jobs. As the brand looks to the future, it remains committed to honoring its heritage by delivering exceptional products designed to stand up to the toughest jobs.

“Dickies is a legendary brand that remains as relevant and reliable as ever,” said Ian Anderson, vice president of public relations at Backbone. “As a team that appreciates the value of a hard day’s work, Backbone is proud to partner with Dickies and help support the next generation of American workers.”

For more information regarding Dickies, please direct inquiries to dickiespr@backbone.media.

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About Dickies
Founded in 1922 in Fort Worth, Texas, Dickies has grown from a small bib overall company to the largest workwear manufacturer in the world. With nearly a century of experience, Dickies is known for producing durable, high-quality workwear that meets the needs of those in demanding professions. From automotive and construction to painting and more, Dickies remains committed to its heritage of creating reliable clothing for hard-working individuals.

About Backbone
Backbone is the country’s leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbonemedia.net.

Bentonville, Ark., (August 13, 2024) – Gran Fondo Hincapie has been creating cycling experiences for over 12 years and this year, launched its latest event taking place in Bentonville, Ark., Sept. 6 – 8. The multi-day cycling celebration will offer scenic rides, live music, and a family festival with free fun, food, and drinks. Additionally, new programming has been officially announced, elevating the event to new heights.

The event series is one of the only large-scale Gran Fondo events in the country that puts a primary focus on the experience as a whole and not just on creating epic courses. This is evident in the new programming announced today:

• On Wednesday, Thursday, and Friday, Sept. 4–6 at 10:00 a.m. at the Meteor Café, former professional cyclist, George Hincapie, and his family will host group rides for locals and anyone in town early for the event weekend.
• A Celebrity Chef Dinner (tickets here) will take place on Friday night for participants to sample culinary creations from the country’s top chefs. Participants can enjoy each course with a glass of wine selected by a master sommelier. Riders will have the opportunity to mingle with one another, the chefs, and the Hincapie team. The night will feature culinary masterpieces from a handful of well-known chefs from around the country, including Matt Accarrino, Restaurant Director for SPQR and Owner/Chef of Mattina out of San Francisco, Ted Cizma, Multi-Disciplinary Chef & Hospitality Professional, Haydn Shaak, Head Chef at Restaurant 17 in Greenville, and Michael Kuefner, the Culinary Director of Bentonville’s local Thaden School, as well as student chef, Avery Roberts.
• Join 2024 Junior Men 15-16 Time Trial National Champion, Enzo Hincapie in the Junior Challenge, an opportunity for Junior riders to have their own stage at this year’s Gran Fondo Hincapie–Bentonville! For George Hincapie, learning to ride, win, and lead a team started from an early age in countless events across the country. Giving back to the sport so that it can grow both at home and abroad is a priority for the Hincapie team. The Junior Challenge is for all cyclists ages 10–18 who wish to compete for a large cash purse, and prizes. Additionally, junior riders 18 and under not interested in competing, are invited to register to ride the Gran, Medio, or Piccolo events for free.
• On Saturday night, local Chef Biju Thomas will cater the After Party (tickets here) at the Red Barn at the Momentary. Enjoy drinks, appetizers, and live music, and mingle with celebrity guests, while enjoying the beautiful mountain views.

For the riding portion, cyclists can choose to ride the paved roads of Northwest Arkansas and Missouri on Saturday (course info here), Sunday (course info here), or both days,  each day offering multiple distance options. The event weekend is expected to bring in more than 1,300 total riders, from cycling pros, celebrities, weekend warriors, and first-time riders. Participants can choose between a shorter Piccolo (approx. 15 miles), a mid-length Medio (approx. 50 miles), or a longer Gran (approx. 80 miles) ride on one of the scenic routes mapped and tested by George Hincapie himself.

After both days of riding, athletes are encouraged to hang around after the finish at the free Family Fun Festival and enjoy an afternoon of music, food and beverages, and other fun activities with their friends, family, and thousands of other cyclists.

The Bentonville, Ark. event adds to Gran Fondo Hincapie’s world-class lineup of other upcoming events. Registration is still open for Bentonville (link to register here). The final event of the calendar year will take place in Greenville, S.C. on Oct. 18-19 (link to register here).

To learn more about Gran Fondo Hincapie please visit https://hincapie.com/ or follow along on social media on Facebook, Instagram, X, and YouTube.

About Hincapie

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, but we also make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and build a strong community for future cyclists. Join us on our journey.

 

San Clemente, Calif. – August 8, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is celebrating its 10 years of business by launching a capsule collection featuring the work of Sight Study, an art and design outfit based in Northern California.

“Reaching our brand’s tenth birthday is not just a milestone; it’s a testament to our team’s resilience, innovation, and the amazing support of our community,” said Zack Helminiak, CEO and co-founder of Nomadix. “As we celebrate this achievement, we’re reminded that our journey has only just begun. With a decade of lessons learned and triumphs celebrated, our team feels renewed inspiration and motivation to shape the future of our industry with even greater purpose and passion.”

In the 10 years since the brand launched its Kickstarter campaign with the Original Towel, it has expanded its product offering to 11 pieces designed to be versatile for travel, adventure, and activities. To mark this anniversary, Nomadix chose to collaborate with one of its most admired artists, Gabe Schneider, of California-based Sight Study Art and Design. The Nomadix 10 year capsule collection, launching Friday, August 9, includes the Nomadix Original Towel (est. 2014, MSRP $39.95), Festival Blanket (est. 2019, MSRP $69.95), and Bandana Towel (est. 2022, MSRP $24.95).

Additionally, Nomadix became a Social Purpose Corporation in 2018, Carbon Neutral Certified in 2022, and as a member of 1% for the Planet, the brand has invested 1% of sales to environmental partner organizations since 2019.

The brand is looking to the future with plans to expand its product offerings into new categories while maintaining its current product assortment, including the new Tiny Towel and Fanny Pack, made from post-consumer recycled materials to continue its commitment of limiting its impact on the planet. To see the entire Nomadix product line or for more information about its Social Purpose Corporation Report, visit nomadix.co.

ABOUT NOMADIX

California-based Nomadix launched in 2014 with The Only Towel You Need® – a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos – Own less. Do more. Nomadix is a member of 1% for the Planet and is Climate Neutral Certified. Today, Nomadix is carried in major retailers in the United States and is distributed in 31 countries around the world. Visit www.nomadix.co for more information.