Archives: Press Releases

Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients.

A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish and repair their muscles immediately after a workout. Full of fruit flavor, light in calories and easier to digest than many traditional post-workout recovery options, Protein Waffles provide maximum portability, and are easy to carry and consume on-the-go.

“Understanding just how important protein is for optimal recovery and performance, we wanted to bring a new approach to recovery fueling and create a product that is both convenient and appealing for athletes to consume immediately after training, so they can get the most from each workout and be ready to take on the next goal that lies ahead,” said Mike Keown, CEO of Honey Stinger.

Honey Stinger Protein Waffles are available in two delicious flavors: Wild Berry and Apple Cinnamon. Each contain a mixture of pea protein and whey protein isolate, combined with real fruit, organic honey and other natural and organic ingredients. Each pack contains just 150 calories and 10 grams of sugar, with no artificial sugars or sugar alcohols.

The new Protein Waffles retail for $1.99/single pack, and can be purchased through select retail partners.

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About Honey Stinger

Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient sports nutrition using honey and real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes a broad variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people.

A key strategic initiative supporting the framework is an absolute and science-based goal to reduce carbon emissions by 2030 and to become carbon neutral by 2050.

The sustainability framework is informed by global trends and the United Nations Sustainable Development Goals, and reflects:

• A continued effort to maximize the societal value Gore delivers through its operations, supply chains and innovations, and 

• A commitment to reduce the environmental footprint that Gore’s operations and products have on our planet.

In short, the evolved strategy can be summarized as follows:

• Protect (planet + people)
• Prolong (product life + well-being)
• Preform (for individuals, society, business + environment)

Ross MacLaine, Sustainability Team Leader of the Gore Fabrics Division explains: “With our new sustainability framework, we aim to redefine performance beyond technical product features to the benefit of both people and the planet. We will continue to focus our efforts on sustainability led innovations and our initiatives to maximize the societal value we create. Alongside this, there is a continual commitment to work to minimize the environmental impact of our operations and products. We are proud to say that our sustainability framework is aligned with the U.N. Sustainable Development Goals, meeting the needs of our business, our customers, our industry and ultimately society.“

One key strategic initiative of the sustainability framework is to reduce the division’s contribution to climate change. In 2019, the Gore Fabrics Division completed a thorough evaluation of its carbon footprint to understand the size and scope of the divisions climate impact. Using 2016 as a baseline, Gore Fabrics followed a rigorous science-based methodology in line with the Greenhouse Gas Protocol Corporate Standard, to set carbon goals for its GORE-TEX brand to reduce emissions from production and sourced energy (scopes 1 and 2) as well as from product related emissions (scope 3).

The Gore Fabrics Division is setting absolute carbon reduction goals across scopes 1, 2 and 3 for its GORE-TEX brand:

• By 2030, reduce absolute carbon emissions originating in Gore’s manufacturing sites and offices (scopes 1 & 2) by 60%

• By 2030, reduce absolute product related carbon emissions of its GORE-TEX products (scope 3) by 35%

• By 2050, working towards carbon neutrality

These ambitious goals reflect the GORE-TEX brand’s commitment to support the goals of the 2015 Paris Agreement to limit global warming to well below two degrees Celsius. 

To achieve these absolute goals, that decouple economic growth from environmental impact, the GORE-TEX brand has defined 3 initial key action areas: 

• Reduce energy consumption and continue to introduce renewable energy at Gore’s manufacturing sites 

• Optimize product design, balancing durable performance with lower footprint materials while maintaining fitness for use 

• Working with suppliers to reduce their plants’ emissions,  switching from fossil fuel generated energy to renewable energy while increasing efficiency

As a leading voice in the industry, the GORE-TEX brand is a long-standing member of the Outdoor Industry Association (OIA) and actively participates in its OIA Climate Action Corps which aims to drive collective action to reduce carbon emissions across the outdoor industry. 

About The Gore Fabrics Division

Gore revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric more than 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to defense operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. gore-tex.com and goreprotectivefabrics.com

About Gore

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 10,500 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.7 billion.  gore.com

BOENNIGHEIM, Germany and CHARLOTTESVILLE, USA (June 24, 2020) – Hohenstein and Scivera have streamlined the process for chemical suppliers to assess and validate preferred chemicals and to proactively improve formulations to ZDHC MRSL conformance level 3 and beyond for apparel, footwear and home textiles.

The collaboration integrates software, certification and analytical testing to enable suppliers to improve and verify greener formulations. Brands taking action to move beyond MRSL compliance, including Levi Strauss & Co., will benefit from meeting ZDHC goals along with verified greener chemistries they can trust.

“Progressive brands and chemical suppliers are showing strong leadership that will positively impact our industry, consumer safety and the environment,” John Frazier, senior technical director at Hohenstein, said. “This is a systems approach to achieve then move beyond MRSL compliance to verified, greener chemistry.”

Engaging with Hohenstein or Scivera as their lead service provider, chemical suppliers can take advantage of the streamlined process to meet greener chemistry requirements for a growing number of brands. Formulations certified with Screened Chemistry through Scivera and conforming to ZDHC MRSL level 3 through ECO PASSPORT by OEKO-TEX® with Hohenstein can go beyond level 3 by assessing and verifying greener attributes.

“Greener chemistry means formulating and using chemistries that have verified, preferred characteristics to create safer conditions for workers, consumers and the environment. When applied together, the powerful tools offered by Hohenstein and Scivera remove barriers, enable continuous improvement and make greener chemistry attainable,” Joe Rinkevich, President at Scivera, said.

Hohenstein offers the ECO PASSPORT by OEKO-TEX® certification to manage and verify chemicals, dyes and auxiliaries. Following RSL/MRSL screening, analytical testing, feedback and assessments, certified chemicals are listed in the OEKO-TEX® Buying Guide and pushed to the ZDHC Chemical Gateway at MRSL conformance levels 1, 2 or 3.

Scivera offers its globally accessible platform, SciveraLENS®, to support their Screened Chemistry Scoring and Certification for hazard assessment of formulation ingredients and impurities. Through the platform, users evaluate the characteristics of individual chemicals and formulations for sourcing and formulation decisions and preview these results to improve scores and avoid regrettable chemical substitutions.

For more information, go to Hohenstein.US/GreenerChemistry or Scivera.com/GreenerChemistry.

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About Hohenstein
With more than 40 offices and laboratories worldwide, Hohenstein is an international testing partner in the textile industry. Hohenstein’s research centers around the interaction between textiles, humans and the environment. It is a founding member and leading provider of the OEKO-TEX® portfolio of services such as the STANDARD 100 by OEKO-TEX® certification, the international standard for safe textiles, and is certified by the U.S. Consumer Products Safety Commission (CPSC ID #1058) as a third-party, independent laboratory for CPSIA compliance verification. Hohenstein.US

About Scivera
Founded in 2008, Scivera is recognized as an innovator and leader in making the identification and replacement of hazardous chemicals in products simple, fast and cost-effective. The company has built the most comprehensive resource for Chemical Hazard Assessments (CHA) verified by its board-certified toxicologists, with over 2,000 verified CHAs and tens of thousands of additional CHAs available to subscribers. This information is made available to users worldwide through the innovative cloud-based app, SciveraLENS® Rapid Screen, bringing scalable, data-driven, chemicals management and safer alternatives exploration to all participants in the global consumer products supply chain. Scivera.com

About OEKO-TEX®
With 28 years of experience, OEKO-TEX® leads the world in empowering and enabling consumers and companies to protect our planet by making responsible decisions. OEKO-TEX® provides standardized solutions which optimize customers’ manufacturing processes and help deliver high quality, more sustainable products. All of the products within the OEKO-TEX® portfolio are used to strengthen our customers’ systems, processes or products and, ultimately, they help create more sustainable companies. 10,000 manufacturers, brands and retailers in almost 100 countries are working with OEKO-TEX® to ensure that their products are tested for potentially harmful substances and millions of consumers around the world look for OEKO-TEX® labels before making buying decisions. OEKO-TEX® certified products and suppliers can be located in the OEKO-TEX® Online Buying Guide at www.oeko-tex.com. Connect with OEKO-TEX® on Facebook, LinkedIn and Twitter.

Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels.

 

“Thousand’s namesake and mission are rooted in providing safety for the global cycling community,” said CEO and founder Gloria Hwang. “The Chapter will help us to fulfill our promise of rider protection with enhanced features incorporated into a fresh silhouette and an elevated aesthetic. We are really proud to have developed this new generation of helmet from a human-centered design concept, inspired by all our learnings and feedback from cyclists over the years.” 

 

The Chapter includes new elements of safety, unique styling, and sustainable design for cyclists to seamlessly integrate into their everyday lives. Thousand’s newest lid boasts integrated MIPS BPS (Brain Protection System) – an anti-concussion technology that can help further prevent concussions and traumatic brain injury by reducing rotational forces on impact. Chapter also features a magnetic, multifunctional tail light. The 50 lumen, rechargeable light activates automatically when attached to the Chapter or to the included multi-use adapter. This detachable light, the first of its kind in the helmet market, serves to keep the wearer visible while on the road. Chapter includes Thousand’s signature Secret PopLock for securing the helmet, backed by the brand’s Anti-Theft Guarantee. 

 

The Chapter helmet also merges Thousand’s vintage-inspired aesthetics with modern features such as a sleek interchangeable visor to personalize. The Chapter visors are offered in three premium finishes, including a tortoise shell style. With eight vents, internal channeling with active ventilation throughout, and a dial-fit system, the Chapter not only leads in style, but comfort as well. 

 

With a mission focused on sustainability, Thousand announced its 110% campaign in April to achieve climate positivity by offsetting 110% of its annual carbon emissions. With this goal in mind, Thousand will build and distribute Chapter using eco-friendly partners and practices along its supply chain, including a new European distribution center that will decrease carbon footprint by eliminating individual overseas shipping practices. Chapter (MSRP $135) is offered in three colorways and is available for sale at key retail partners as well at explorethousand.com. Each purchase will benefit 1% for the Planet, Thousand’s long-term sustainability partner. 

 

For more information about Thousand’s Chapter helmet, please visit https://www.explorethousand.com/pages/chapter-collection.

 

Please direct Thousand media inquiries to OutsidePR’s PR Account Director Massimo Alpian at massimo@outsidepr.com. 

 

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About Thousand

 

Thousand was founded in 2015 after a friend of CEO and founder Gloria Hwang’s passed away from a bicycle accident. The mission behind the sustainable and vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety and compliment style. Initiated as a Kickstarter campaign, Thousand raised enough for initial helmet molds in one week. The Los Angeles-based brand has since established itself as the top choice for modern urban cyclists. A Public Benefit Corporation, Thousand concentrates on social impact with sustainability as it’s driving force. Beyond saving people, Thousand also saves the planet. 

Today, RANGE announced the launch of a new trend product, the RANGE Horizon Report. Hitting inboxes every Tuesday, the report is a clear blueprint of immediate cultural shifts, consumer insights and creative direction for the outdoor, active, wellness and lifestyle markets. The RANGE team has designed it to guide its subscribers on what to watch, why it matters and how to take action so they can stay ahead of the market.

 

The RANGE Horizon Report delivers actionable intelligence for companies to determine needs versus wants and create deeper understanding of their future consumer. “Our team is thrilled to connect directly with the industry and expand the B2B relationships we’ve built over the last two decades,” stated RANGE Founder Jeanine Pesce. “We’re looking to the future and creating a clear product roadmap, so we can continue to bridge the gaps between people, products, and the planet.”

 

Positioned well within reach, the subscription is $9.99 per month or $99.99 annually, so every type of team can access critical insights impacting the market. The Horizon Report is a valuable window into RANGE’s expertise and a conduit to its in-depth consulting and creative services.

 

“This is a pivotal moment for many brands. The RANGE team is excited to provide the insight, expertise and tools to help companies navigate the challenges of today, foresee what is on the horizon, and succeed in the future,” added Pesce. To celebrate the launch, RANGE will be hosting a series of Creative Directly virtual panels with experts throughout the summer so readers can stay miles of their market, their goals and their competitors.

 

About: RANGE 

Established in 2012, RANGE is a creative consulting agency and magazine specializing in trend forecasting, strategy and content development serving the outdoor, active and lifestyle markets.

 

The American Alpine Club (AAC) Board of Directors announced today that it has named Mitsu Iwasaki as the organization’s next Chief Executive Officer, effective August 3. Iwasaki is currently the Executive Director of the Mazamas in Portland, Oregon.

Prior to the Mazamas, he led the rebuilding of the Northwest Outward Bound School where he was the executive director for more than five years. He has also held senior roles at Outward Bound and Big City Mountaineers. “I first joined the AAC as a member in 1997 and am honored to step in as the next leader,” said Iwasaki. “The AAC has broad and deep influence both within and outside the climbing community. The AAC is at an exciting and important juncture with an opportunity to build on the strong foundation put into place under the leadership of Phil Powers.”

AAC Board of Directors President Kevin V. Duncan said, “We’re thrilled to welcome Mitsu as our next CEO. Mitsu brings a strong track record of guiding organizations through periods of growth and transformation. Climbing is evolving rapidly and the AAC is leaning in. As more people are introduced to climbing through gyms and outdoor adventure films, our mission is to both share and support our passion for climbing, as well as respect the places we climb. We are more attuned to the responsibility we share to protect the public lands on which we recreate and to ensure that climbers are equipped with the knowledge and skills to keep themselves safe. We are confident that Mitsu is the best person to lead us into this new future.”

Current AAC CEO Phil Powers announced his resignation in October 2019, after fifteen years at the helm of the organization. “On behalf of the Board of Directors,” said Duncan, “I wish to thank Phil for his outstanding leadership. His contributions to the club have been invaluable, driving significant growth and diversification of membership, and setting the stage for continued expansion and relevance.”

Iwasaki was selected after an extensive national search led by the Koya Leadership Partners. “At every step of the way, we challenged ourselves to be inclusive of input from our broad stakeholder community,“ said immediate past President Deanne Buck and search committee chair. “We were looking for that unique individual who brought a depth of experience running organizations with significant growth, the ability to connect with the national politician and the first time climber, a track record of inspiring, building, and leading a team of dedicated professionals, and who has a deep and unabiding love and passion for climbing and the mountains. Mitsu brings all of those attributes and more.”

Iwasaki will be located in Golden. He is a partner at the Outdoor Policy Outfit and serves on the boards of Big City Mountaineers, Oregon Humanities, and the Oregon State Parks Foundation.

About the American Alpine Club

The American Alpine Club is a 25,000-member organization dedicated to supporting climbers and healthy climbing landscapes nationally. Since its founding in 1902, the AAC has devoted its efforts to cultivating mountain and climbing craft, disseminating climbing knowledge, advancing the interests of climbers, and safeguarding and conserving our country’s wild landscapes and natural treasures. The AAC has 82 chapters and sections nationwide.

americanalpineclub.org

Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Norwegian distributor TRACX, who is bringing Vasque footwear to the Scandinavian market.

“We are excited to partner with TRACX Norway, whose team has a long history in the market and has the drive and vision suited to launch a new brand,” said Joel Lee, Vasque’s global sales director. “The Norway market is vibrant, athletic and commitment to getting outside every day – a perfect fit for Vasque products.”

Founded in 2018, TRACX is based in Oslo, supplying the Norwegian sports market with high quality products in outdoor and sporting goods. TRACX currently works with Darn Tough, Mountain Works, Goggle Soc, Takeya, Gorilla Glue, O’Keefe’s and others.

“We believe that Vasque is the perfect match for us as a company and with the nature Norway has to offer,” said Rune Andersen, chief executive officer at TRACX. “Our fjords and mountains fit the brand and quality perfectly. We also know that the people at Vasque are passionate for the outdoors and this made our friendship and collaboration an obvious and easy decision.  We are so proud to represent the brand in Norway!”

Lee added, “We’re thrilled to reestablish Vasque’s presence in Europe and this is just the beginning. In 2021 we will open in the UK and look forward to launching into more countries soon after.”

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ABOUT Vasque

Vasque has delivered innovative, durable footwear to millions of outdoor enthusiasts since 1964.  At Vasque, we believe that you don’t have to go far to change your perspective.  That by simply stepping outside we can change how we feel on the inside.  And that when we disconnect, we reconnect – with ourselves, each other, and our full potential. 

Vasque – Outdoor Footwear since 1964.  Visit us at Vasque.com

 

In February, the U.S. Forest Service released the draft of their land management plan, which will provide a framework for how the 1.1 million acres of Nantahala and Pisgah National Forests and their resources will be managed for the next twenty years. As the June 29 deadline for public input on the plan approaches, the Nantahala-Pisgah Forest Partnership (NPFP) is asking the public to voice their support for an increase in overall forest restoration through an increase in recreation resources, conservation, and sustainable timber management.

Representing a diverse cross-section of public lands interests—including recreation, forest products, conservation, wildlife, hunting, angling, and other public lands stakeholders—NPFP seeks to find win-win forest management solutions. For over half a decade, the Partnership has been active in the drafting of the U.S. Forest Services’ land management plan. However, NPFP’s work won’t stop there. Their 30+ members and affiliate organizations are dedicated to following through on their efforts long after the planning process is over, assisting the Forest Service with implementation and conflict resolution.

NPFP is encouraging the Forest Service to recognize in their final plan the interconnectivity between seemingly competing interests: recreation resources, conservation, and sustainable timber management, expanding all for an overall increase in forest restoration. For example, the Partnership recognizes that a rise in recreation resources leads to a rise in conservation constituents, while sustainable timber management can improve forest health.

 NPFP seeks to achieve this balance through several specific recommendations, including asking the Forest Service to consider not only the economic benefit of timber and other forest commodities, but also the economic benefit of recreation—including tourism, outfitters, and the regional industry cluster of gear builders—and conservation—including clean drinking water, carbon storage, and the regional climate science industry cluster. Members will be providing specific recommendations for how to measure such benefits.

The Partnership is also asking the Forest Service to balance an increase in young forest restoration with strong protection of old growth forests. Structurally diverse forests help conserve biodiversity and improve ecosystem health. Members believe there is a way to balance both forest types without putting them into conflict.

 Finally, NPFP is asking the Forest Service to improve public access to recreation by more ambitiously addressing 50 percent of the road maintenance backlog. Doing so would also reduce sedimentation into streams. To achieve this, members are encouraging the Forest Service to create a sustainable plan for the road network just as they have done for the trail network.

The Partnership is asking the public to back their nuanced and balanced approach, voicing support for an increase in overall forest restoration through an increase in recreation resources, conservation, and 

sustainable timber management for a resilient forest able to support healthy ecosystems, wildlife populations, local economies, and traditional use. Comments can be submitted online at https://www.fs.usda.gov/detail/nfsnc/home/?cid=stelprdb5397660.

Though the draft plan provides four alternatives, these alternatives are not meant to restrict the final choices, but rather to show flexibility and nimbleness. The public is not being asked to ‘vote’ for one of the four alternatives, but rather to consider and take the best parts of all four choices. Similarly, the public is not being asked to ‘vote’ on whether or not a proposed action or activity should take place, but rather to suggest an alternative or solution.

For more information on the Nantahala-Pisgah Forest Partnership or for press inquiries, please contact Ashleigh Sherman at ashleigh@darbycommunications.com. The Partnership’s full proposal will be available to view at https://npforestpartnership.org/  at the end of the public comment period.

 About Nantahala-Pisgah Forest Partnership

In 2013, the Nantahala-Pisgah Forest Partnership was formed by a variety of forest stakeholders to foster civic engagement and positive guidance in creating the best possible management plan revision for the Nantahala and Pisgah National Forests. The Partnership strives to create a lasting voice for innovative management and public investment in the public forests of North Carolina’s mountains for the future. For more information, visit https://npforestpartnership.org.

Norwegian heritage brand broadens warmer weather apparel collection with new product additions

Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, introduces new all-season technical apparel pieces across collections, including the falketind hiking collection, fjørå mountain biking collection and Norrøna  outdoor classics collection for Spring 2021. Highlights for Spring 2021 include significant updates to the brand’s most popular all-season falketind jacket, product additions to its fjøra mountain biking collection and new designs in the versatile general outdoor collection. 

“Produced and tested in the harshest environments in Norway, Norrøna has deep roots in making durable, long-lasting gear that can withstand all conditions. For spring 2021, we are expanding several all-season collections with a focus on products suited for warmer climates,” says U.S. Sales Manager Adam Chamberlain. “Our new spring collection continues to highlight our commitment to sustainability, using recycled and sustainably-sourced materials across more than 70-percent of our products. We are proud to introduce our newest designs, perfectly suited for hikers, bikers, mountaineers and our value-focused consumers who are looking for durability, sustainability and versatility in their everyday adventure product.”

The Norrøna outdoor classics collection features innovative and versatile lifestyle classics suited for the everyday activities in between the big adventures and expeditions. The collection grows in Spring 2021 to include key pieces for everyday use. The all-new men’s norrøna Trekking Pants ($149) are made in an organic cotton and recycled polyester blend. The breathable, durable, functional, yet minimalistic trekking pants are perfect for any outdoor endeavor and downtime in between. The norrøna Pull-on Pants ($139) are also new additions to the men’s pant collection, made with recycled nylon, and fit for a variety of activities. The women’s collection features the all-new norrøna Tights ($109) are made with a quick-drying recycled nylon and elastane mix that provides good stretch, durability and breathability.

The fjøra collection, Norrøna’s signature collection for year-round singletrack mountain biking, expands with new product additions for spring with a focus on product specifically designed for warmer weather climates. The fjørå wool T-shirt ($69) is available for men and women in 2021. This all-new light mountain biking shirt offers excellent moisture management, UPF protection and is made with a recycled polyester and merino wool blend.

Also new to the fjørå collection for men is the durable and flexible fjørå mid weight shorts ($129). These new mountain biking shorts are made in a recycled synthetic mix that offers excellent breathability and moisture-wicking without compromising on long-lasting performance. These shorts broaden the fjørå mountain bike short collection, which offers an assortment of shorts for men and women in varying weights and lengths.

The falketind collection is Norrøna’s most versatile spring collection, equipped with functional, technical pieces well-suited for all-season outdoor exploration in any weather. Following significant updates across the Spring 2020 collection, in Spring 2021, major updates include design, fit and materials to the brands most-popular all-season falketind Gore-Tex Jacket ($469) for men and women. This waterproof and breathable jacket was originally designed for lightweight mountaineering and has become one of Norrøna’s most versatile shell options due to its durability and light weight. For 2021, the jacket gets an updated, wider and longer fit, and new 100-percent recycled 30D 3-Layer Gore-Tex® fabric. Other features include long underarm vents, articulated sleeves, mid-mounted pockets, storm hood fitted for a helmet, and asymmetric cuffs for better weather protection.

To book a virtual line showing or appointment with Norrøna’s sales team, or for additional information on retail sales within the U.S., please reach out to Adam Chamberlain at adam.chamberlain@norrona.no.

Please direct all media inquiries to Account Manager Madeline Fones at: madeline.fones@rygr.us.

PHOOZY, maker of protective capsules for phones, tablets and laptops, is featured by NASA’s Spinoff program for its innovative use of spacesuit technologies in the consumer sector. The Spinoff program follows NASA technologies as they make their way through the commercial sector.  

PHOOZY utilizes “radiant barrier technology” to protect personal devices from temperature extremes that can either cause a device to overheat in the summer or experience significant loss in battery life in the cold of winter.  

Kevin Conway, co-founder and CEO of PHOOZY, drew upon his experience as a professional racecar driver when developing the product. After thinking about the fireproof suit he wore in his car and other materials that help keep the cockpit of his race car cooler, he was inspired to look further into NASA spacesuits and materials because of their ability to overcome extreme temperatures in space.  

Through significant research and development with aerospace engineers, the PHOOZY team was able to develop their own, patented “Chromium Thermal Barrier” based on the technologies used by NASA.  

“We are incredibly honored to be selected by NASA as one of the top consumer brands in America utilizing technology originally developed for the space program, to create a much-needed solution for our phones, tablets and laptops” stated Conway. “Our patented Chromium Thermal Barrier™ utilizes the radiant barrier technology and other materials used to protect astronauts and electronics in space, to protect your electronics here on earth.”

Currently, PHOOZY manufactures protective cases (Thermal Capsules) for phones, tablets and laptops to protect from the elements while at the beach, on the boat or on the slopes. By incorporating an impact-resistant core into the layers of protection, PHOOZY has surpassed the military drop standards and has enabled the capsules to float if dropped in water; it’s the lifejacket for your devices. The company is launching a new line of products later this year with integrated Antimicrobial protection that will kill 99.9% of germs that contaminate our devices.

For more information on PHOOZY visit PHOOZY.com.

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About PHOOZY:

PHOOZY empowers technology users to pursue their passions and epic adventures without worry of environmental limitations. PHOOZY products provide thermal, drop and float protection for smartphones, tablets, laptops and accessories. PHOOZY is dedicated to inspiring its customers to live an active lifestyle fueled by their passions and thirst for adventure without limitations. PHOOZY products are available at REI, Amazon, local outdoor / snow / surf shops, and other leading retailers throughout the United States, Europe, and Australia.