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Vasque Grows Its Global Presence with Norwegian Distributor Partnership

June 22, 2020

Media Contact

Contact: Julie Atherton
JAM Collective

Red Wing, MN

Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Norwegian distributor TRACX, who is bringing Vasque footwear to the Scandinavian market.

“We are excited to partner with TRACX Norway, whose team has a long history in the market and has the drive and vision suited to launch a new brand,” said Joel Lee, Vasque’s global sales director. “The Norway market is vibrant, athletic and commitment to getting outside every day – a perfect fit for Vasque products.”

Founded in 2018, TRACX is based in Oslo, supplying the Norwegian sports market with high quality products in outdoor and sporting goods. TRACX currently works with Darn Tough, Mountain Works, Goggle Soc, Takeya, Gorilla Glue, O’Keefe’s and others.

“We believe that Vasque is the perfect match for us as a company and with the nature Norway has to offer,” said Rune Andersen, chief executive officer at TRACX. “Our fjords and mountains fit the brand and quality perfectly. We also know that the people at Vasque are passionate for the outdoors and this made our friendship and collaboration an obvious and easy decision.  We are so proud to represent the brand in Norway!”

Lee added, “We’re thrilled to reestablish Vasque’s presence in Europe and this is just the beginning. In 2021 we will open in the UK and look forward to launching into more countries soon after.”


ABOUT Vasque

Vasque has delivered innovative, durable footwear to millions of outdoor enthusiasts since 1964.  At Vasque, we believe that you don’t have to go far to change your perspective.  That by simply stepping outside we can change how we feel on the inside.  And that when we disconnect, we reconnect – with ourselves, each other, and our full potential. 

Vasque – Outdoor Footwear since 1964.  Visit us at