Archives: Press Releases

Red Lodge, Mont. (Feb. 19, 2025) – Crazy Creek Products, a pioneer in portable outdoor seating, is proud to announce the launch of two new products — the AirLounger and the Canoe IV chairs. With these latest innovations, Crazy Creek continues its mission to provide outdoor enthusiasts with high-performance gear designed for comfort, durability, and convenience.

The AirLounger is an inflatable 2-in-1 chair and sleep pad that offers versatility for a range of activities, from lounging by the lake to relaxing around the campfire. In chair mode, the AirLounger provides a comfortable seating option with customizable cushion layers. For those moments when you want to stretch out and relax, the AirLounger transforms into pillow mode, offering the perfect headrest. When it’s time for bed, the AirLounger unfolds into a 50-inch sleep pad, providing a compact and comfortable sleeping solution. This chair can fully inflate in only five breaths, weighs 32 ounces, and rolls up to a compact 3-inch diameter. The AirLounger MSRP is $139.95 USD.

The second-ever inflatable chair in the Crazy Creek lineup, the AirLounger builds on the design and success of the AirCliner. Launched in 2024, the AirCliner is the most compact Crazy Creek to date. It’s durable, as it’s made with recycled 420D/210D ripstop nylon, compact, as it rolls to a 2.7-inch diameter (or less), weighs 29 ounces, and comes with a one-year limited warranty.

The Canoe IV Chair is an update to the iconic Canoe III, trusted by canoe fans across North America and Europe for over 20 years. Designed with feedback from customers and retailers, the Canoe IV Chair offers several key improvements, enhancing both comfort and durability. The chair features a low-profile Crazy Creek wing design, a multi-foam layer bottom cushion, and drain holes to eliminate puddling. The Canoe IV also has a strap system to securely attach it to any canoe, making it ideal for long days on the water. For ease of transport, the chair folds flat, and the side straps ensure easy storage and portability, allowing for effortless carrying wherever your adventures take you. The Canoe IV weighs 36 ounces and the seat back measures 16.5 inches tall by 15.5 inches wide, while the seat bottom is 10.5 inches deep by 15.5 inches wide. The Canoe IV MSRP is $79.95 USD.

Both the AirLounger and Canoe IV are built to last. The AirLounger is made with a PFAS-free water-repellent coating and ripstop nylon. The Canoe IV features durable, TPU-waterproof coated fabric with welded seams, ensuring it performs in any weather.

“We’re always looking for ways to improve our products to meet the needs of our consumers,” said Karson Bagby, Co-Owner of Crazy Creek. “The AirLounger and the Canoe IV Chair reflect our commitment to innovation and quality. We know that comfort is key to a good outdoor experience, and we’re proud to offer two new products that provide unmatched versatility, durability, and convenience”

Both the AirLounger and the Canoe IV Chair will be available for purchase in March 2025.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries, please contact Alexa McRoberts, alexa@verdepr.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

Washington, D.C. (Feb. 19, 2025) —  Over the last few days, at the direction of the new administration, the Forest Service, BLM, and National Park Service have laid off over 5,000 people, including several Park Rangers. These reductions will make it harder for agencies to care for public lands and ensure safe, enjoyable outdoor experiences.

Over the last ten years, staffing at land management agencies has steadily declined even as visitation has increased (source). Since 2010, the NPS has seen a 20% reduction in full-time staff despite a 16% increase in visitation during the same period (source). The Forest Service has been facing ongoing budget shortfalls, which include a recent hiring freeze for seasonal workers, further straining its ability to maintain trails, campgrounds, and recreation sites.

These additional cuts will have significant consequences for outdoor recreation. They could mean long lines or closures of popular trails, parks, forests, and other recreation infrastructure. Contracts for trash removal, toilets, and campgrounds have been stalled and could prevent Americans from getting out and enjoying their public lands safely this summer.

Beyond recreation, these cuts could also hamper emergency response efforts and wildfire prevention. Seasonal employees play an essential role in wildfire preparedness by clearing hazardous fuels and assisting with initial attack efforts—reducing their ranks could increase the risk of uncontrolled wildfires on public lands and in nearby communities.

Louis Geltman, Vice President for Policy and Government Relations at Outdoor Alliance, said, “We are deeply sorry to hear about the staffing cuts rolling in across federal land management agencies. Land managers do incredibly important work, often for long hours at modest pay. They are at the front line for stewarding the resources we all care so much about, and the loss of these workers will have real, tangible impacts on our public lands and waters, outdoor recreation, and community safety as we start to move into fire season.”

Without adequate staffing and resources, our experiences outside, the health of public lands, and the outdoor recreation economy will suffer. Outdoor Alliance has established a quick-action form to help the public send personalized letters to their lawmakers. You can ask your members of Congress to take urgent action to protect the workforce that keeps America’s public lands safe, accessible, and well cared for.

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, American Canoe Association, Access Fund, International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

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FRISCO, Texas (Feb. 19, 2025) – Wiley X, a global leader and pioneer in premium protective eyewear, has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as Director of Sales for the Outdoor Division, Jack Schindler as National Sales Manager for the Outdoor Division, and Johnathan Weikum as Director of Sales for the Optical Division. These strategic hires underscore Wiley X’s commitment to enhancing its presence in key markets and providing exceptional service to its retail partners and customers.

With over 20 years of experience growing renowned brands such as Ride, Fjällräven, and Stanley, Seth Quackenbush brings a deep understanding of the outdoor industry. His leadership at Stanley played a pivotal role in the brand’s recent success, and he is now focused on strengthening Wiley X’s partnerships to elevate the brand’s impact in the outdoor market.

“I am honored to join the world-class team at Wiley X,” said Quackenbush. “Wiley X is a truly authentic brand with industry-leading products and a deep legacy that is second to none. I’m excited to collaborate with our internal team, reps, and retail partners to expand our presence in the outdoor market.”

In his new role as National Sales Manager for Wiley X’s Outdoor Division, Schindler also brings over 20 years of experience driving revenue and brand development for industry leaders. His previous experience includes stints at O’Neill, C1RCA, and Adio Footwear. He has a proven track record of exceeding sales targets and fostering long-term client relationships. Schindler’s entrepreneurial background and deep understanding of the action sports and outdoor markets make him a key asset to the Wiley X team.

“As a veteran-founded and family-owned company, Wiley X embodies a commitment to excellence that aligns with my principles,” says Jack Schindler. “I look forward to helping grow the outdoor division and contributing to the company’s continued success.”

Wiley X has also welcomed Johnathan Weikum as Director of Sales for the Optical Division. With extensive experience in the eyewear industry, Weikum played a key role in launching and expanding Costa’s Optical and Sunglass Specialty Channel, driving the growth of its 580 Rx Authentic lens program and leading national sales initiatives. He later spearheaded strategic partnerships for Costa and Oakley, driving business development and fostering relationships with industry leaders. Recognized for his excellence, he earned Gold and Silver Presidents Circle Awards at Essilor Luxottica for top-tier sales performance.

“I am honored to leverage Wiley X’s legacy as a leader in premium protective eyewear,” said Weikum. “My goal is to create, design, and implement a comprehensive approach that prioritizes patient care, fosters long standing partnerships within the optical industry, and enhances customer engagement. By delivering superior optics and exceptional customer service, we strive to meet the diverse needs of professionals, outdoor enthusiasts, and everyday consumers. Collaborating with Aaron Quigley and the executive team to revolutionize the optical channel with an innovative salesforce strategy is incredibly exciting.”

For more information, or for dealer inquiries, please contact Wiley X Customer Service at (800) 776-7842 to be put in touch with the sales representative for your area.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

 

MASER, Italy (February 18, 2025) – Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s cyclists. Designed to deliver unparalleled comfort, breathability, and power transfer, Sidi’s latest collection pushes the boundaries for road and XC riding disciplines. With a legacy of industry-leading technology and craftsmanship, Sidi continues to elevate the standard for cycling footwear worldwide.

More information about each new Spring 2025 style that will be available in North America below:

Sidi Physis

The XC Shoe for Exponential Control

Physis is designed to deliver top performance to all riders. The X2FC carbon outer sole combined with the ergo-feel inner sole preserves the foot’s natural functionality without sacrificing power transfer. The patented tension strap and Dyneema dial system eliminate tension loss even under the most demanding conditions. Physis is the latest best-in-class XC shoe in the Sidi lineup. Learn more here.

Features

• Millenium Fit
• X2FC Full Carbon Sole with Ergo-feel
• Dyneema Dial System
• Premium welded TPU Fabric Construction
• 11 / 12 Stiffness
• MSRP: $399 USD
• Product images (photo credit: Sidi)

Sidi Genius Knit 10

The Road Shoe to Keep You Cool

The Genius Knit 10 merges hyper-vented nylon construction with the comfort you expect from the Genius line-up. Dual-layer construction, one for ventilation and one for durability means riders no longer have to choose between a supportive shoe and a breathable one. The industry-leading Dyneema dial system comes standard and perfectly complements the soft instep closure system on the comfort-forward Genius Knit 10. Learn more here.

Features

• Classic Sidi Fit
• Integrated Soft Top Strap
• Engineered Ventilated Upper
• Carbon Composite Sole
• High-density resin dials with Dyneema fiber
• MSRP: $355 USD
• Product images (photo credit: Sidi)

Sidi Ergo 6

The Road Shoe to Ride Beyond

The ultimate road shoe from Sidi is back. With a Firmor 3-point tension system connecting the R2FC carbon sole to the Dyneema dial system, the Ergo 6 provides a fully integrated fit for total control. Today’s riders demand personalization, and the Ergo 6 responds with an internally connected cleat system with a best-in-class range of motion. Learn more here.

Features

• Millenium Fit
• Single Plate Adjuster
• R2FC Full Carbon Sole
• Plush Premium 1.2mm Microfiber Upper
• Dyneema dials
• MSRP: $399 USD
• Product Images (photo credit: Sidi)

Sidi shoes will be available from select retailers throughout North America, such as Backcountry, Velotech, Bicycle Addiction, and Jenson beginning in February 2025. Sidi shoes will become available directly to the consumer in the second half of 2025 on the Sidi U.S. website. To learn more about Sidi and these new styles, please visit: https://cycling.sidisport.us/.

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About Sidi

Founded in 1960 in Italy, where the company continues to be based, Sidi empowers people to reach the peak of their performance in sports and outdoor adventures. Sidi combines science and craftsmanship, performance, and ergonomics, creating equipment that transcends time and unleashes the potential within anyone. As the first to incorporate Titanium and wire closure systems, Sidi has led the way with new technologies and materials since its inception.

In 2022, Sidi was acquired by Italmobiliare, which fueled a re-ignition in the brand’s commitment to innovation, craftsmanship, and science. Beginning October 2023, Sidi established a partnership with Quality Bicycle Products (QBP) as its exclusive U.S. distributor, to deliver cyclists with greater access to Sidi shoes in both the best shops and top-tier online retailers in the U.S. QBP’s unparalleled market reach and strategic focus on premium brands will firmly establish Sidi as a must-have brand in the U.S. cycling market over the next decade.

Media Contact: Verde Brand Communications | Alexa McRoberts | alexa@verdepr.com | 717.808.9653