Archives: Press Releases

The Must-Have Hike, Bike, Climb, #ThenBeer, Post Activity Sandal

Rockford, Mich. (August 4, 2020) – This August, Chaco Footwear and New Belgium Brewing are celebrating summer camp outs, high country hikes, trail rides and the beer that comes after these efforts with a limited-edition recovery sandal, the Chillos Slide. The two Colorado-born companies teamed up to create Chillos Fat Tire – an exceedingly comfortable slide with Fat Tire’s branding and Chaco’s corrective footbed. Engineered with a contoured LUVSEAT™ arch-support for healthy alignment, the corrective footbeds help you recover quickly from workouts and exertion with a Fat Tire in hand.

“After we first introduced Chillos this year, we heard a wide range of wearers say that they’re the ideal sandal to slip on after strenuous runs, hikes, bike rides and climbs,” said Jamie Kirby, Chaco’s Senior Marketing Manager. “They’re our favorite shoes to put on after a big day and Fat Tire is our beer of choice to cap off our summer adventures.”

Chillos by Chaco are ultra-light sport slides that are the perfect slip-on sandal for all manners of relaxation. Engineered with Chaco’s contoured LUVSEAT™ arch-support for healthy alignment, the corrective footbeds promote quick recovery from workouts and exertion. Featuring Chaco’s iconic Z/Straps with a cinch buckle, the EVA construction means they are lightweight and marshmallow-soft underfoot.

Fat Tire Amber Ale was first introduced by New Belgium Brewing in 1991 as an award-winning Colorado homebrew named in honor of a bicycling trip through Belgium. The easy drinking ale is a favorite among skiers, climbers, cyclists and outdoor adventurers. The Fat Tire branding on the Chillos pays homage to New Belgium and Chacos’ mountain origins with a topographical map design.

“We’re really excited about how this partnership has evolved from cracking open a Fat Tire with Chaco at Outdoor Retailer to today.” said Leah Pilcer, New Belgium’s PR and Communications Director. “We know how satisfying it can be to kick your feet up and have a cold one after a long day of adventuring, making Chillos and Fat Tire a perfect match.”

The limited-edition Chillos Fat Tire will be available online at www.chacos.com and www.newbelgium.com starting August 4, 2020 for $50.

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About Chaco: Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

About New Belgium Brewing: New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Mural Agua Fresca Cerveza, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com.

Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce the expansion of its partnership with Colorado Mountain College (CMC), to include gifting a yearly use of a portion of the company’s new headquarters, located at the Steamboat Springs Airport, for CMC to house its Yampa Valley Entrepreneurship Center (YVEC).

“We could not be more excited to house CMC’s Yampa Valley Entrepreneurship Center here in our new headquarters and expand our partnership with Colorado Mountain College,” said Mike Keown, CEO of Honey Stinger. “The mission of the YVEC and the opportunities it provides for entrepreneurs make it an ideal fit to share our space, and to promote a collaborative culture as we seek to further support the Steamboat community and help bolster local economic development.”

The gifted portion of the building, which Honey Stinger relocated to this spring, is an upstairs loft space which includes a conference room, three doored offices and six to eight additional work stations. The space will house a range of small start-up business tenants, as well as ad hoc resources that YVEC provides for the broader business community.

Established in 1999, CMC’s Yampa Valley Entrepreneurship Center supports economic development through business counseling, mentorship and community service. It offers a broad range of workshops and seminars, provides valuable tools and resources for businesses, facilitates free and confidential counseling with Yampa Valley SCORE counselors, promotes and assists with community networking and engagement, and more.

Relocating the YVEC to Honey Stinger’s new headquarters also frees up valuable space for CMC to add a state-of-the-art nursing simulation lab at its Steamboat campus, in the former YVEC location. CMC Steamboat offers associate and bachelor’s degrees in nursing. At capacity, the campus can enroll up to 60 nursing students at a time.

“Together with this partnership, Honey Stinger and Colorado Mountain College can continue to provide numerous benefits to the Steamboat Springs community and broader mountain resort region,” said Dr. Carrie Besnette Hauser, president and CEO of Colorado Mountain College. “We are thrilled that Honey Stinger and CMC’s Yampa Valley Entrepreneurship Center will now literally work side by side to support and stimulate both the local well-being and economy.

“And by freeing up space at the Steamboat campus for our nursing students,” Hauser said, “we are able to educate future health care providers right here in town with advanced medical instruction.”

As part of a broader partnership, Honey Stinger will also be offering direct internships to CMC students and collaborating with several of the college’s academic departments closely tied to the company’s core values, business model and future growth.

The partnership will be formalized with a small, invitation-only ribbon cutting ceremony, following all local safety guidelines around COVID-19, today in Steamboat Springs. The YVEC is expected to be fully relocated to its new home inside the Honey Stinger headquarters by mid-August.

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About Honey Stinger

Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honey-powered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colo. since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.

About Colorado Mountain College

Founded in 1967 and accredited by the Higher Learning Commission, Colorado Mountain College has a service area that covers 12,000 square miles, three national forests, six wilderness areas and most of Colorado’s major ski resorts. Serving a number of mountain towns in central Colorado, the college’s three residential and eight commuter campuses offer over 125 certificates, associate degrees and bachelor’s degrees ranging from avalanche science and ski area operations to nursing and business administration. Learn more at www.coloradomtn.edu.

 About Yampa Valley Entrepreneurship Center

In a community dominated by small business, Colorado Mountain College’s Yampa Valley Entrepreneurship Center provides assistance to the Steamboat Springs area with business plan development, marketing strategies, financial and budget planning, and human resource management. With strong skills in their individual trades, many entrepreneurs seek assistance with the organizational and business aspects necessary to succeed. Working with a highly experienced mentor can reduce startup risks and ease the stress of forging ahead solo or in a small partnership. All services are free of charge. Learn more at https://coloradomtn.edu/campuses/steamboat-springs/yampa-valley-entrepreneurship-center/.

BOZEMAN, Mont. (Aug. 5, 2020) – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today debuted its Fall 2020 product line. The versatile product collection includes cutting-edge technical apparel built to meet angler demands in all environments and conditions. Highlights include expansion in both Simms Challenger and ProDry™ outerwear categories, an insulated ExStream collection, Riparian Camo, and an all new Dockwear lifestyle collection.

“From the Women’s Challenger suit to the technical Riparian camo line, the Fall collection offers a wide variety of performance driven products that will keep anglers dry and on the water longer,” said Casey Sheahan, CEO of Simms. “I’m incredibly proud of our team for developing an innovative and exceptionally designed collection that appeals to anglers across the country.”

The Fall 2020 product assortment reflect Simms’ commitment to producing the most groundbreaking gear that’s built to fish harder and go farther. The carefully designed collection utilizes GORE-TEX®, TORAY®, CORDURA®, and other high-performance materials to reinvent comfort on the water.

In July 2020, the all-new Women’s Challenger Jacket and Bib was awarded Best Women’s Lifestyle Apparel in the ICAST 2020 New Product Showcase. The complete line is available now in select retail stores and online at https://www.simmsfishing.com/.

 

Simms 2020 Fall Line overview:

 

Dockwear Collection

New for Fall 2020, the Dockwear collection features a variety of lifestyle equipment and outerwear pieces. Built with extremely rugged CORDURA® nylon, the Dockwear outerwear pieces include the Dockwear Jacket, Hooded Jacket, Vest, Pant, and Insulated Cap. The Dockwear Pack and Tote offer classic function and durable use to meet the needs of anglers, captains, and water-based enthusiasts everywhere. Rooted in Simms’ fishing DNA and balanced with angler inspiration, these pieces fulfill the need for go-to carry solutions, equally at home, at the ramp, brewery floor, boardroom, and beach.

 

Riparian Camo

With long time partner, Veil Camo, Riparian Camo is the next evolution of scientifically driven concealment built to keep anglers in tune with the natural world. The Riparian Camo collection features the Men’s G3 Guide™ Stockingfoot wader, both G3 Guide™ Tactical and Bulkley Jackets, ExStream® Foldover Mitt, Infinium Neck Gaitor, and Rain Cap. The new Riparian Camo pattern allows natural breakup with both large and small shape distortion that’s randomized and blended to perform at any distance, with a color palette tuned to North American freshwater environments.

 

ExStream® Collection

The ExStream collection offers a superior warmth-to-weight ratio and stitchless quilted construction for optimal durability, making this thoughtful collection perfect for anglers layering under waders or bibs. The ExStream collection uses small, silky plumes of synthetic fiber, fused with silica aerogel to mimic the lightweight warmth of natural goose down. Not only does PrimaLoft® Silver Thermoplume have a long-lasting water repellent finish, the ExStream collection is constructed with DWR treated Nylon water shedding fabrics. The special blend of fibers delivers superior compressibility and the ExStream Jacket styles come with a dual slider self-stowing pocket for easy storage.

Gear Transport System (GTS)

New for Fall 2020, the Gear Transport System is designed for all anglers who seek a solution for gear protection and transport, to and from their fishing destination. GTS is a collection of cohesive products, built from burly materials and thoughtfully organized to merge seamlessly together. The new pieces within the collection include a 100L Roller, 80L and 50L Gear Duffels, packing kits, and rod & reel vaults. Be it land, sea or air, this is the go-to kit for all fishing travel needs.

 

Simms Fall 2020 Product Highlights

 

Women’s Simms Challenger Jacket and Bib

Simms is proud to release the first ever technical rain suit, specially designed by and for female anglers. Constructed with a waterproof/breathable 2-layer Toray fabric and a women’s specific fit, the Women’s Simms Challenger suit delivers comfort, and technical performance throughout. The jacket features an adjustable hood, a center-front zipper with a waterproof storm flap, a chest pocket with a built-in sunglass chamois, and handwarmer pockets. The bib comes equipped with a pass-through handwarmer pocket, plier port, and knee-high zips for easy on/off. Jacket and bib sold separately.

 

Men’s Dockwear Hooded Jacket

The Dockwear Hooded Jacket combines a durable CORDURA nylon face fabric treated with water-shedding DWR and a warm brushed flannel lining for a rugged, yet stylish piece. The YKK Metaluxe zippers and rubber coated snaps are just a few of the thoughtful, angler friendly details that make this jacket one of a kind. The jacket also features 100g of insulation throughout the body, hand and interior pockets for storing essentials, and an insulated hood with a quilted lining.

 

Men’s ProDry™ Jacket and Bib

For anglers who refuse to let wet conditions impede their fishing, Simms’ all-new Pro Dry Jacket and Bib is their foul weather fortress. Built with the most performance-driven fabrics in the GORE-TEX portfolio, the new Pro Dry Jacket & Bib are more durable and waterproof than ever. The jacket features tons of on-body storage, shingle cuffs to lock water out & a newly designed hood built for speed. The jacket and bib are sold separately, but when worn together, the weather doesn’t stand a chance.

See the Entire Simms Fall 2020 Product Line here.

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About Simms Fishing Products: Established in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.

Eddie Bauer has registered August 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100 Year Anniversary, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night under the stars.

“Whether you’re in your backyard, a local campsite, or Everest basecamp, the power of getting outside and gazing up at the stars is undeniable,” says Damien Huang, Eddie Bauer President. “It’s our brand’s mission to bring the benefits of the outdoors to everyone. As part of our commitment to this goal, we hope that encouraging people to come together under the same stars is another way to help more folks feel invited, accepted, and included in a shared outdoor experience.”

On August 8, 2020, Eddie Bauer invites you to safely join them in celebrating Sleep Under the Stars Night. Participants are encouraged to set up a tent in their backyard, lay out a sleeping bags on their apartment patio, hang a hammock in the backcountry or get outside however they’re able to. For those who can only join virtually, Eddie Bauer will be hosting a lineup of events and content from its guides, leaders, and community members via their Instagram on August 8.

In 1920, Eddie Bauer, an avid outdoorsman and guide, launched his eponymous brand in a small shop in downtown Seattle. Today the brand celebrates its 100 Year Anniversary and looks forward to the next 100 years of inspiring and enabling all people to experience the outdoors. Sleep Under The Stars Night is one of many initiatives aimed at making the outdoors a more accessible, inclusive, and inviting place for everyone.

For camping tips, giveaways and more information about the event, follow @eddiebauer on Instagram or visit eddiebauer.com.

About Eddie Bauer      
Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products are built to last and are available online at www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.

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prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, is proud to announce its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade Certified Factory for Spring 2021. prAna’s partnership with Fair Trade goes back a decade. In 2011, prAna was the first North American apparel brand to produce Fair Trade Certified clothing. Since then, prAna has given back more than $550,000 in Fair Trade premiums and directly sponsored the conversion of 11 factory partners.

In addition to being Fair Trade Certified, the 100% sustainable Spring 2021 swim collection features stay-put design, UPF 50+ rating, and is made using ECONYL® regenerated nylon—enhancing adventures while also lessening the impact on the planet and its people. The women’s collection includes three vibrant print capsules inspired by the tropics of Panama, designed to be mixed and matched with solids. The women’s collection also offers two dozen new silhouettes including a recycled polyester sun top capsule. The men’s swim collection features new recycled polyester styles in a variety of prints, bold colors and on-trend shorter inseam options.  

To learn more about prAna’s commitment to Clothing for Positive Change and its partnership with Fair Trade Certified, visit prAna.com.

 

About prAna
Clothing for Positive Change
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create Clothing for Positive Change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States. The Hydro Flask ITC filing is part of a multifaceted strategy to enforce its intellectual property and expand its brand protection initiatives.  

“Hydro Flask is widely recognized for its high quality, durability and performance,” said Helen of Troy Housewares President Larry Witt. “We are proud to take this measure to help ensure our consumers receive legitimate, high-quality Hydro Flask products that deliver the authentic experience the brand represents. We are taking a stand against online platforms, importers, and sellers that are complicit in facilitating the sales of counterfeit Hydro Flask products.”

“The proliferation of counterfeit goods in the market has exploded over the last few years for nearly all brands, including Hydro Flask,” continued Witt. “Hydro Flask’s ITC filing represents an important step of our proactive brand protection strategy. The message is clear: we aim to stop the rampant and egregious violation of our intellectual property at every level.”

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About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.  We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit https://investor.hotus.com/.

SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced SPOT Gen4™, the next generation of the SPOT Satellite GPS Messenger™.  SPOT Gen4 offers more tracking featuresenhanced mapping interface, improved product specifications for water resistance and a new carabiner with strap to complete the modern industrial design. The SPOT Gen4 is part of an award-winning product portfolio that provides an affordable and vital line of communication with friends, family, colleagues and the GEOS International Emergency Response Coordination Center (IERCC) using GPS location and satellite connectivity powered by Globalstar.

“The new SPOT Gen4 was designed for outdoor recreation, adventure enthusiasts or field personnel who travel beyond reliable cell coverage or go off-the-grid for work or pleasure. Its sleek yet rugged appeal is the perfect complement to our SPOT product line,” said Dave Kagan, CEO of Globalstar, Inc. “The Gen4 offers enhanced tracking options and functionality through a robust SPOT mapping interface that truly adds value and peace of mind for users all over the world.”

SPOT Gen4 features include the following:

• Enhanced Design – The new Gen4 has a sleek new look with improved grip and design features that snap in place to securely cover the Help and S.O.S. buttons. It’s rugged, portable and includes a new multi-use carabiner and strap.
• Upgraded IP68 Rating – Offers increased water resistance, up to 30 minutes at two meters in water.
• Motion Activated Tracking – SPOT Gen4 sends tracks at a chosen rate for as long as the device is turned on and moving, conserving battery life. Alerts can be set to auto send notifications to others when movement is detected or upon entry and exit of specific geographic areas in SPOT Mapping.
• Battery Life – The new Gen4 offers the longest battery life in the product category far surpassing performance of alternative battery powered GPS messengers.  
• SPOT Mapping – Live and historical map views to view or share your SPOT locations for a minimum of three years. Optional upgrades available to meet user-defined mapping needs.
  • Map Layers – Select from several options to view your map in light or dark mode, satellite, open street map or terrain.
  • Alerts – User set and system generated for emergency or custom messages, new movement, no movement, check in and help.
  • Shared View Improvement – Unlimited shared views with easy interface to share a location.
  • Customized Position Icons – Ability to distinguish location points by SPOT product or user that adds a variety of in field and remote management of resources.
  • Geofencing – Allows users to create virtual geographic boundaries and set custom alerts.

Around the globe over 7,000 rescues have been attributed to SPOT satellite technology. Like its predecessors, Gen4 offers safety assurance with a push button S.O.S. notification, connecting users via GPS location to the GEOS IERCC that dispatches local search and rescue.

Coverage:

SPOT provides ubiquitous satellite coverage, including Canada, United States, Mexico, Europe, Australia, Northern and Southern Africa, South America and North-Eastern Asia as well as hundreds of thousands of miles offshore. See our coverage map for additional global coverage details.

Pricing and Product Availability Information:

SPOT Gen4 is available online at FindMeSpot.com and at retailers nationwide. The device retails for $149.99 USD with both month-to-month Flex plans and annual service plans beginning at $11.95 per month.

For more information on SPOT Gen4, including a complete list of retailers carrying SPOT products, visit FindMeSpot.com. Special commercial pricing and services are also offered through SPOT Business Solutions.

About SPOT:

SPOT LLC, a subsidiary of Globalstar, Inc., provides affordable satellite communication and tracking devices for recreational and business use. SPOT messaging devices use both the GPS satellite network and the Globalstar satellite network to transmit and receive text messages and GPS coordinates. Since 2007, SPOT has provided peace of mind by allowing customers to remain in contact with family, friends and co-workers, completely independent of cellular coverage and has helped initiate over 7,000 rescues worldwide. For more information, visit FindMeSPOT.com.

Note that all SPOT products described in this press release are the products of SPOT LLC, which is not affiliated in any manner with Spot Image of Toulouse, France or Spot Image Corporation of Chantilly, Virginia. SPOT Connect is a trademark of Spot LLC. All other trademarks are the property of their respective owners.

Today, the American Alpine Club and Winter Wildlands Alliance joined forces with 20 other conservation and environmental justice organizations to sue the Council on Environmental Quality (CEQ) and stop its evisceration of the National Environmental Policy Act (NEPA). 

For the past 50 years, the National Environmental Policy Act (NEPA) has ensured that climbers and skiers have a voice in how the federal government managers our public lands. Whether considering issues like climbing regulations in forest planning, balancing recreation with cultural preservation in national monuments, or accounting for impacts to the climate from energy development on public lands—NEPA ensures that the federal government incorporates science and public opinion in the decision-making process. NEPA assures that the federal government operates with transparency and is held accountable for the decisions made on public lands. Having transparent decision making and accountability is particularly important to the climbing community as many of our cherished climbing areas are located on federal public lands across the country.

“Mountain regions are warming at roughly twice the pace of the global average, and climbers and skiers are experiencing these changes every time we go into the mountains. Now, the administration has decided that federal agencies no longer need to consider how their decisions will affect the climate. We’re suing the administration to force the government to continue accounting for climate impacts before approving development projects.” says Taylor Luneau, Policy Manager at the American Alpine Club. Luneau wrote about the changes to NEPA in detail in the AAC’s Summit Register: The Policy Zine for Climbers.

The policy changes announced by President Trump on July 15, 2020, mark a significant departure from how the government has previously interpreted NEPA. The new regulations limit public participation, restrict the scope of environmental analyses, and intend to fast-track approval for development and infrastructure projects. These policy changes raise significant concerns not only for the protection of public lands and outdoor recreation, but for the health and well-being of communities across the country who rely on clean air, water, and a healthy climate.

“The National Environmental Policy Act gives every American a voice in how public lands are managed. If you’ve ever sent a letter to the Forest Service, Park Service, or Bureau of Land Management, weighing in on a project, you were able to do so because of NEPA,” says Hilary Eisen, Policy Director at Winter Wildlands Alliance. “These policy changes dramatically re-interpret the law to sideline the public and prioritize corporate interests over environmental protection,” Eisen added.

To learn more, join Taylor Luneau and Hilary Eisen, along with Susan Jane Brown, staff attorney at Western Environmental Law Center, for a webinar at 6 p.m. MDT on August 11. 

Register online at: https://bit.ly/NEPALawsuitWebinar

To learn more about the importance of NEPA for climbers, read the AAC’s latest blog post and check out their newest publication Summit Register.

About the American Alpine Club

The American Alpine Club is a 25,000-member organization dedicated to supporting climbers and healthy climbing landscapes nationally. Since its founding in 1902, the AAC has devoted its efforts to cultivating mountain and climbing craft, disseminating climbing knowledge, advancing the interests of climbers, and safeguarding and conserving our country’s wild landscapes and natural treasures. The AAC has 82 chapters and sections nationwide.

americanalpineclub.org

 JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. Due to technical difficulties, this Session has been rescheduled to next week when JAM Sessions will present: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim Pickins Outfitters in Stephenville, Texas, and Koby Crooks of Alpine Cowboy.

An Outdoor Original: the Black-Owned Gear Shop
Koby Crooks of Alpine Cowboy hosts
Jahmicah Dawes, owner of Slim Pickins Outfitters,
one of the country’s only Black-owned outdoor gear shops 

Thursday, August 6th @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying BIPOC voices and stories, as a part of JAM Sessions.

Jahmicah Dawes is the first, and one of only two, Black-owned outdoor retailers in this country. Dawes opened Slim Pickins Outfitters, the country’s first Black-owned outdoor shop, in 2017. Jahmicah views Slim Pickins Outfitter’s role as more than simply selling the best outdoor goods, but to outfit and inspire a wide spectrum of adventures and adventurers. Slim Pickins Outfitters carries brands such as: Chaco, Patagonia, Osprey, prAna, Free Fly and Howler Brothers.

The discussion will focus on what Jahmicah values about the outdoors, his community of customers, how has the industry supported him in the past, and how it is supporting him now. He will also discuss what it is like to be a rarity in this industry. There will be a question and answer session at the end with audience participation encouraged.    

Koby Crooks is the owner and principal rep at Alpine Cowboy, a manufacturer’s rep group specializing in technical outdoor gear in the South Central region.

Tune in to the JAM Collective Instagram Live discussion on Thursday August 6th, at 12 pm PST.

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About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net