Archives: Press Releases

Washington, D.C. (May 29, 2024) — Today, Outdoor Alliance announces the hire of Taylor Rogers as Outdoor Alliance’s new Grasstops Advocacy Director. Rogers will guide 20 members of the first cohort of its Grasstops Collective, a leadership and advocacy development program that trains grasstops advocates to build relationships with policymakers and advocate for conservation priorities.

The Grasstops Collective program will train these community leaders on conservation-based advocacy skills, such as building meaningful relationships with decision-makers, including policymakers and their staff; identifying opportunities for others in their community to advocate for public lands and outdoor recreation; and legislative terminology and process. Advocates who graduate from the program will go on to advocate for conservation and recreation policy for years to come.

“There are many engaged individuals committed to public land and outdoor recreation advocacy, and this program aims to help amplify their efforts through their larger networks,” said Adam Cramer, CEO of Outdoor Alliance. “We see this program as a means for generating a ripple effect in the outdoor community that inspires more people to pair their adventure pursuits with civic engagement.”

This cohort of 20 grasstops advocates come from across the country, with various backgrounds, outdoor recreation pursuits, and leadership roles. They include leaders of local climbing organizations, executive directors of mountain bike, recreation, and trail running organizations, Indigenous leaders, outdoor business leaders, and a 10th-generation West Virginian. View the 2024 Grasstops Collective cohort here.

Rogers has worked in policy and advocacy targeting decision-makers from local city councils to global leaders, most recently having worked as the Senior Legislative Aide for a Colorado state senator. She completed a master’s in development studies specializing in Power, Participation, and Social Change from the University of Sussex in England, centering her career around facilitation, community building, and volunteer engagement.

“Grasstops leaders are unique for their meaningful voices in their communities, whether in business, nonprofit, or local government. They are the unofficial mayors who know everyone at the crag, trailhead, or put-in,” said Rogers. “I’m very excited to help coordinate Outdoor Alliance’s first-ever Grasstops Collective cohort and help train these grasstops leaders on outdoor policy and advocacy, so they can move the needle on conservation, recreation, and climate policy.”

If you’re interested in Outdoor Alliance’s advocacy work and how to get more involved, you can sign up to learn more here.

To learn more about Outdoor Alliance, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

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AMHERST, Mass. (May  29, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, and its sustainable materials solutions subsidiary Cirql™ are proud to join The Conservation Alliance (TCA). In joining TCA, OrthoLite and Cirql support the organization’s grantmaking, corporate advocacy and communications programs that protect wild places and outdoor spaces in North America, shifting the landscape of conservation.

Through the partnership, OrthoLite and Cirql join more than 270 like-minded companies championing public lands conservation, and solutions that balance the best interests of the land, water, wildlife, and people. With the support of its members, The Conservation Alliance has awarded more than $32.6M through 972 grants for conservation projects across North America since 1989.

From the very first OrthoLite insole in 1997, every OrthoLite product has been engineered with a technology that repurposed rubber waste, which set the precedent for using recycled rubber in billions of OrthoLite insoles ever since. OrthoLite and Cirql are both vertically integrated, with seven manufacturing facilities located on four continents. OrthoLite and Cirql have a stalwart commitment for continual improvement with its sustainable manufacturing processes, products, and circular material solutions. Joining The Conservation Alliance enables both brands to extend a commitment to lessening impact on the environment to include place-based conservation.

OrthoLite’s subsidiary Cirql is a sustainable materials solutions provider intent on introducing new products that are either fully recyclable or biodegradable to global footwear brands. The big picture goal of Cirql is to help move the footwear industry toward true circularity, by enabling footwear brands to reduce product carbon footprints by offering more sustainable materials solutions and eliminating the use of hazardous chemicals in the manufacturing process.

“The Conservation Alliance is doing important work to protect the outdoor places where our brand partners, end consumers, and our own OrthoLite team members recreate and enjoy the outdoors. We couldn’t be more proud to join the ranks of other like-minded businesses within The Conservation Alliance,” said Glenn Barrett, founder and CEO of OrthoLite.

“We are thrilled to welcome OrthoLite and Cirql as members of The Conservation Alliance,” said Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “Partnering with companies that share our dedication to conservation continues to drive efforts to protect our wild places. Together, we provide the much-needed funding to community-based campaigns working to protect the places we recreate.”

OrthoLite kicks off its partnership with The Conservation Alliance as the sponsor of the organization’s upcoming networking happy hour event at the Outside Summit on the eve of the inaugural Outside Festival. The OrthoLite-sponsored networking happy hour will take place at the Denver Art Museum (100 W 14th Ave Pkwy) on May 31 at 5:00 p.m.

To learn more about The Conservation Alliance and how it is protecting wild places and outdoor spaces, visit ConservationAlliance.com.

About OrthoLite®
OrthoLite® is the world’s leading supplier of open-cell foam technology, and the innovator and creator of Cirql™, the sustainable materials solutions provider that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite is found in more than 550 footwear brands across all categories of footwear. The company also has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is a member of The Conservation Alliance, The European Outdoor Conservation Association, and is a founding supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

About The Conservation Alliance
The Conservation Alliance (TCA) is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

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Birmingham, AL – MeatEater, one of America’s top brands in outdoor media and consumer products, today announced the Official MeatEater Partnership Program, designed to elevate the relationship between MeatEater and Moultrie Mobile while being aligned with MeatEater’s mission to bring Americans closer to nature. Moultrie Mobile will be integrated across MeatEater’s video, website, marketing, and events.

As the official trail camera partner of the MeatEater crew, Moultrie Mobile will offer a unique line of its innovative cellular trail cameras in collaboration with MeatEater, which will be available at themeateater.com and in MeatEater’s flagship retail store in Bozeman, MT. As a part of their participation in the Official MeatEater Partnership program, Moultrie Mobile will also serve as the presenting sponsor of future MeatEater content including a new Whitetail 101 series featuring Wired to Hunt’s Mark Keyon and Tony Peterson. Throughout the series, viewers will be able to learn tips, tricks and best practices for incorporating cellular trail cameras and the feature-rich Moultrie Mobile App into their scouting and hunting efforts.

“MeatEater is the pinnacle of outdoor media because they connect with their audience in a real and genuine way,” says Daniel Wilson, Moultrie Mobile’s General Manager. “They could have partnered with anyone, but they chose Moultrie Mobile because we are the leader in cellular trail camera innovation. Moultrie Mobile is excited to partner and grow with the MeatEater team.”

Moultrie is trailblazing the path in the hunt-connected ecosystem with its reliable and trusted cellular trail cameras, connected feeders, and powerful app. Moultrie Mobile doesn’t just deliver images, it delivers the intel hunters need.

“We couldn’t be more excited to welcome Moultrie Mobile to the MeatEater family,” says Andrew Barge, MeatEater’s Chief Content Officer. “The multitude of shared values between our organizations — product innovation, customer service, and commitment to conservation, to name a few — provide an excellent foundation for success. From content to commerce collaborations, we look forward to a strong partnership for years to come.”

About Moultrie Mobile:

Headquartered in Birmingham, Alabama, Moultrie Mobile is the leader in cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie Mobile is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, Booyah, War Eagle Custom Lures, Lindy, and Bomber.

 

BOULDER, Colo. (May 28, 2024) – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974 is proud to announce that it has been awarded the prestigious STEM.org Authenticated™ trustmark. STEM.org is the leading and exclusive third-party validator of STEM toys, games, and other learning resources. This recognition not only validates the educational value of Astronaut Foods, but also opens up new opportunities in the rapidly growing educational and STEM markets. The timing for receiving the authentication this year also coincides with the brand’s 50th-anniversary celebration.

“We are excited by the opportunity to expand further into STEM, which is especially timely as we celebrate half a century of Astronaut Foods and three generations of family ownership,” said Soraya Smith, President of Astronaut Foods. “Astronaut Ice Cream has helped inspire millions to think big and this authentication aligning with our anniversary is not just about what we’ve accomplished over the past 50 years; it’s about the future and the next generation of space enthusiasts and ice cream lovers. We look forward to reigniting this spark for the next generation through creative and hands-on initiatives.”

With a mission to provide engaging educational experiences, Astronaut Foods is poised to explore the development of educational kits for both home and classroom environments. The STEM.org trustmark, which will be proudly displayed on Astronaut Foods products, enables the company to connect with new audiences, forge partnerships, and secure retail placements.

“Astronaut Foods isn’t just a delicious nostalgia-packed snack, their products have been helping push the boundaries of space exploration, discoveries, and sparking curiosity of planetary sciences amongst students for the past 50 years,” said Andrew Raupp, Founder, and CEO of STEM.org. “We are excited to issue Astronaut Foods with the STEM.org Authenticated™ trustmark for their commitment to helping nurture quality educational experiences through Science, Technology, Engineering, and Mathematics.”

Benefits of the STEM.org Authenticated™ trustmark for Astronaut Foods include:

• Retail Partner Fast-Tracking & SEO Optimization: The Authenticated™ trustmark facilitates faster integration with retail partners and enhances internal Search Engine Optimization, serving as an attribute filter on retailer
• Extensive Educational Network Access: Astronaut Foods gains access to a complimentary CAN-SPAM list with data on over 5,000 top-performing US K-12 STEM schools, reaching an audience of over 400,000
• Promotion through STEM.org Channels: The authentication brings promotional opportunities through @stemdotorg social media channels and daily/weekly newsletters, reaching tens of thousands of followers.
• Anti-Counterfeit Measures: The org Trustmark serves as an anti-counterfeit measure, ensuring the authenticity and quality of Astronaut Foods products in the market.

Astronaut Foods is excited about the possibilities that the STEM.org authentication brings, solidifying its commitment to education and creating a lasting impact on the future of STEM learning. To read more about this authentication, check out the blog post here.

For more information on Astronaut Foods, please visit: https://astronautfoods.com/

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out of this world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks, and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO. Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods,

out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

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BEND, Ore. (May 28, 2024) — Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, won Climbing Magazine’s prestigious Editor’s Choice award for its new Roll Up Stick Clip Kit. Climbing’s editors put the newest and most innovative climbing hardware through rigorous testing over the course of several months before deciding on their favorites. The Roll Up Stick Clip Kit came out on top, and was lauded for its durability and versatility, amongst other accolades.

The Roll Up Stick Clip Kit is a unique addition to Metolius’ lineup of climbing products, with a revolutionary technology that allows a lightweight, rigid, 3m (9.8’) pole to roll up into a 95mm x 115mm (3.75” x 4.5”) package. It’s the most compact and portable stick clip on the market, making it incredibly easy to travel with despite its long length when unrolled and in use. The full kit weighs 28 oz., and includes:

• 3m (9.8’) composite stick clip pole with universal end-fitting
• US painter’s pole thread adaptor – accepts Superclip™ attachment (Standard and Rescue) or a wide variety of brushes, broom heads, etc.
• ¼-20 camera mount adapter – which allows users to turn their stick clip into a camera extension pole that works with GoPro and other similar camera mounts
• The Superclip™ – the original and best option for clipping bolts and retrieving carabiners/quickdraws. Works with any non-locking carabiner from the FS Mini, to ovals
• Carry bag

“Its compact design comes courtesy of a space-age composite material that comes tightly rolled into a cylinder,” said Climbing. “Like a Fruit Roll-Up, it unfurls and refolds into a tube that you can click the end fitting into. I was initially skeptical about durability, but after unrolling and re-rolling it dozens of times and banging the stick around at the crags, it’s remained as solid as day one, with no cracking or deformation…if you’re flying to your climbing destination, there’s no better option than this innovative option from Metolius.”

For more information on the Roll Up Stick Clip Kit and the rest of Metolius’ offerings, please visit metoliusclimbing.com.

About Metolius

Founded in 1983 near the headwaters of the Metolius River, Metolius equipment was born out of respect for rock climbing. Metolius has since built a solid reputation as a leading designer and manufacturer of performance rock climbing equipment that is Safer by Design. Metolius has always focused on new and innovative rock climbing gear while ensuring the highest quality available. They’ve built a strong reputation as an innovator in the design of cutting-edge rock climbing gear. Metolius is proud to be able to claim innovations in just about every category of rock climbing gear from traditional, sport, bouldering and big wall/technical alpine. Metolius also works to educate others to preserve the environment and the climbing lifestyle. For more information, visit www.metoliusclimbing.com.

FLAGSTAFF (May 28, 2024) – Overland Expo West, the first in a series of premier U.S. consumer events, continued its steady growth tapping into the continued consumer desire for off road exploration. Overland Expo West saw record attendance, attracting 29,500 attendees from 48 states and 10 countries. Over 400 exhibitors displayed including Alu-Cab, Jackery and INEOS, showcasing trends shaping the industry, the newest off-road autos and motorcycles, next gen accessories and latest energy, sustainable and cooking technologies .

Statistics from Overland Expo West 2024 included:

• 29,500 attendees from all 48 contiguous states, visitors from Australia, Canada, China, Great Britain, Mexico, the Philippines and South Korea.
• A sold out exhibitor presence including Armordillo, Atlas Outdoors, Anker, Bluetti Power, KORU Overland, Lectric eBikes, Oru Designs, and TOPS Knives.
• Over 318 classes, seminars, demos, and activities, totaling 331+ session hours of instruction
• 100 Journalists including AZ Family, the Overland Journal, and RVBusiness.

“We couldn’t be happier by the positive response to Overland Expo West 2024,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “The massive turnout and diverse range of activities highlight the fact that consumers look to outdoor adventure to disconnect and connect with nature. Overland Expo is the only gathering of its kind that nurtures this enthusiastic community. We thank all attendees, exhibitors, sponsors, and partners for their contributions to the event’s success.”

Highlights included:

• Debut of 2024 Overland Expo Ultimate Builds: Attendees had the exclusive opportunity to explore the GMC Canyon AT4X and the Ural Gear Up, equipped with top-of-the-line gear.
• INEOS Grenadier Ride & Drive: Participants experienced the INEOS Grenadier firsthand on a challenging obstacle course.
• Overland Expo Film Festival: Sponsored by GOAT BOXCO, the festival showcased inspiring work from filmmakers worldwide.
• Overland Expo Foundation Raffle: Saturday’s raffle raised $20,000 for the Overland Expo Foundation with tens-of-thousands of dollars of prizes donated by Overland Expo exhibitors.
• The Ultimate Gathering of Overland Camping Rigs: Overland Expo West featured a display of overland camping rigs, from daily drivers to expedition vehicles.

“Our goals were to introduce our company and two new products to the Overland market, form B2B industry partnerships, and meet as many Overland community members as possible,” said Ed Gilmore of Gost Overland. “Without a doubt, we were able to accomplish all three and more. Being face to face with so many other passionate, knowledgeable, collaborative, and imaginative community members and business owners is valuable.”

Overland Expo West also was home to the first Buyer Summit, which took place on May 15-16, a trade-only event including exclusive programming, networking, and education sessions. North American buyers learned about the evolving overland category and heard from industry experts about the most relevant consumer trends, product highlights including technology, hardgoods, soft goods and saw the latest automotive advances.

The Overland Expo series continues next month with the Overland Expo Pacific Northwest, June 28-30, at the Deschutes County Expo Center in Redmond, Oregon. For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

DENVER, CO – MAY 23, 2024 – With less than 10 days until the first-ever Outside Festival takes over the Mile High City, festival organizers announce the highly-anticipated full-weekend schedule with more than 11 musical headliners taking over the mainstage in Civic Center Park, more than 20 inspiring films, 25 outdoor visionary speakers featured at the Denver Art Museum, and downtown parks packed full of experiences and fun for all.

Throughout the weekend, with major roads like Broadway and 14th opening to foot traffic, downtown will come to life with more than a dozen experience zones filling Civic Center Park,  The Big Gear  Show and (e) Revolution Show taking over Veterans Memorial Park, and Film x Ideas Series at the Denver Art Museum.

The new Outside Festival mobile app (available on Apple and Google Play) allows festival goers to reserve seats for Film x Ideas Series, presented by Columbia Sportswear, see the weekend lineup, explore experiences, food, vendors, and plan the day by creating their custom schedule. Programming on both Saturday and Sunday, June 1-2, will kick off at 1 p.m. and conclude at 10 p.m. A full weekend schedule can be found at TheOutsideFestival.com.

Friday Highlights: Outdoor industry professionals can kick off the weekend on Friday, May 31 with The Summit held at the Denver Art Museum, featuring top industry-leading speakers including Senator John Hickenlooper, Senator Michael Bennet, and more. Tickets to The Summit are limited; purchase includes the day’s meals, two general admission tickets to the weekend’s Outside Festival, and more. This event is ticketed and not open to the public.

Saturday Highlights: Festival-goers won’t want to miss kicking off the day in the mainstage meadow with a group yoga flow, led by CorePower Yoga, to the beats of DJ Rich Cocao. The North Face climbing competition and the Incredible Dog Experience by Purina Pro Plan occur in the park throughout the afternoon. At the Denver Art Museum, speakers and panelists include three-time Olympic Gold Medalist Shaun White, Protect Our Winters (POW) founder Jeremy Jones, climate activist and fashion model Quannah Chasinghorse, wildlife ecologist Dr. Rae Wynn-Grant, photographer and filmmaker Cory Richards, bestselling author Kevin Fedarko, deaf mountaineers Shayna Unger and Scott Lehmann, and U.S. Senate candidate Caroline Gleich. The afternoon also includes two different showings of inspiring films themed around adventure and journeys. To top it all off, Say She She takes over the main music stage in Civic Center Park at 5:00 p.m. with Lettuce at 6:45 p.m. and Thundercat to follow at 8:30 p.m.

Sunday Highlights: Day two continues throughout Civic Center Park with more climbing competitions, dog showcases, and a chance to take a dip in Cold Plunge Alley in the Wellness area. Speakers include record-breaking swimmer Diana Nyad, director, photographer, and climber Jimmy Chin, and alpinist Conrad Anker. Sunday’s films are themed around resilience and discovery. The music mainstage in Civic Center Park will feature The Heavy Heavy at 5:00 p.m.,  Andrew Bird at 6:45 p.m., and finish off the weekend with the Fleet Foxes at 8:30 p.m.

While access to Film x Ideas is included in the festival ticket purchase, ticket holders are strongly encouraged to reserve seats through the Outside Festival mobile app (available on Apple and Google Play) or on the online reservation page as seats are limited. Attendees are also encouraged to arrive at least 10 minutes before the listed times to claim their reservation or risk their seat being forfeited to walkups in the standby line. Please note that the Denver Art Museum will open its doors early at 12:30 p.m. for the Shaun White conversation on Saturday, June 1, and the Diana Nyad presentation on Sunday, June 2. Both events will begin at 1 p.m. respectively.

“Attendees of the inaugural Outside Festival are truly going to be blown away by everything we’ve put together this year,” said Robin Thurston, CEO of Outside. “This festival is packed with value and inspiration, offering the opportunity to hear from and see 25 outdoor visionaries. With nearly two dozen films set to give attendees chills and energy, and a ridiculously amazing music lineup featuring Thundercat and Fleet Foxes, all within a mega-packed weekend around Civic Center Park, this festival is going to be incredible—you won’t want to miss it!”

All weekend events take place in and around Civic Center Park in downtown Denver, which means there are abundant alternative transportation options. Please consider biking, bussing, or walking to save money and lessen your festival footprint. For more information, including tickets, travel and parking, please visit www.theoutsidefestival.com.

Sponsors for the Outside Festival include Ford, The North Face, Liquid Death, Purina Pro Plan, UCHealth, Solo Stove, Columbia Sportswear, Asheville, Ball Corporation, ZOA, Southwest, Sierra Nevada, High West, Teremana Tequila, Pacifico, Sunny D,  L.L.Bean, G Adventure, Colorado Tourism, Public Land Trust, Partake, SunBum, Laird Superfood, Teva, Osprey, Fjallraven, EVOLVE, Kane Footwear, Roll Recovery, Mountain House, Tom’s of Maine, Out & Back Outdoor, West Virginia, Asheville, AutoCamp, Royal Robbins, Bacardi, Passenger, Red Rocks, Gundlach Bundschu, La Sportiva, YO Colorado, Zeal Optics, Adaptive Adventures, Adventure Travel Trade Association, Black Lab Sports, Boulder Book Store, Chautauqua, Crested Butte, Fort Collins, Katherine Homes Hats, Latin Travel Collection, Lumenati, Macs Adventure, Pueblo, Radia Studios, Red Wood Ice Tubs, Ride like a Ninja, Seven Corners, WildReality, Ball Corporation, Be a Good Person, Butterfly Pavilion, Corepower Yoga, ELK, Food for Thought, Grassroots Gravel, Kind Box, Lyft, Modern Market, NOSO Patches, Open Hearts, REI Path Ahead Ventures, Roll Mobility, Shar Snacks, Visit Jordan, Yeti Cycles, Nikwax, World Expeditions Roll Recovery, YMCA of the Rockies, the State of Colorado, Visit Denver, the Denver Art Museum, and the Denver Museum of Nature & Science.

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Media Contact:

Austyn Dineen, Backbone, Austyn.dineen@backbone.media

Photo and Video Assets (Credit Outside)

About Outside Festival  

The first-ever Outside Festival will take place in downtown Denver from June 1-2, 2024. This new event is a one-of-a-kind celebration of everything outdoors, featuring music, films, speakers, and gear partners, including The Big Gear Show and (e)revolution. The festival is designed for beginners and experts alike, with experiences and inspiration for climbers, hikers, cyclists, skiers, and the everyday recreationist. The Outside Festival is driven by a partnership between Outside Interactive Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared desire to make the outdoors more accessible and more inclusive. For more information, including tickets, please visit TheOutsideFestival.com

About The Big Gear Show: The Big Gear Show reinvents the outdoor industry show experience by combining three great events that fuse hot market segments with a powerful community-wide festival that celebrates discovery and the adventurous spirit. The Big Gear Show brings to life the broader and more inclusive outdoors, delivering human-to-human interaction and a positive setting for those wanting to engage the industry, the products and the people behind them.

About (e)revolution Show: The e-bike revolution is here! And so is (e)revolution™,the world’s first exposition focused solely on e-bikes and the demonstration and education of e-bikes for retailers, manufacturers and most importantly, consumers. (e)revolution is dedicated to the growth of human-powered bicycle recreation and transportation. It is our mission to expand participation through the promotion, demonstration, and education of e-bikes. More information at www.e-revolution.bike.

About Outside Interactive Inc.

Outside Interactive Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outside. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more to help people experience healthy, connected, and fulfilling lives. Learn more at outsideinc.com.

 

 

 

 

 

 

 

 

 

 

FRISCO, Texas (May 23, 2024) – Wiley X, a leading provider of protective and premium eyewear, is proud to announce its continued support and sponsorship of the upcoming Carry The Load Event, the Dallas Memorial March. This annual event, dedicated to honoring and remembering the sacrifices of the men and women who have served our country, will take place on Sunday, May 26, and Monday, May 27, 2024, in Dallas.

Carry The Load is a non-profit organization that works to restore the true meaning of Memorial Day by connecting Americans to the sacrifices made by members of the U.S. military, law enforcement, firefighters, and other first responders. The organization sponsors marches and events across the country to raise awareness and funds to support its mission of offering a continuum of care to American heroes.

The Dallas Memorial March will be the culmination of Carry The Load’s National Relay that has been taking place across the country this spring. As part of the event, volunteers are encouraged to walk with or cheer on the relay teams as arrive in Dallas. Each team has been dedicating stretches of the relay to the memory of a fallen hero and volunteers have been individually raising funds and donations along the way.

Wiley X has committed to donating up to 125 pairs of eyewear to Carry The Load as the Load Master Sponsor of the event. All individuals who raise $2,000 or more will receive the Load Master title and incentive gift that includes one pair of Wiley X eyewear. In addition to providing eyewear, Niki and Dan Freeman, CEO and Co-Owner of Wiley X, donated $50,000 to Carry The Load for a second year on behalf of Wiley X.

“Wiley X is proud and honored to support Carry The Load and the Dallas Memorial March,” said Dan Freeman. “Serving those who serve others is a core tenet of Wiley X and is something we will always strive to do. Carry The Load continues to be an outstanding partner to in those efforts and I’m honored to participate in the event.”

In addition to the monetary donation, Dan Freeman will be honoring the memory of 2nd Lt. Emily Perez at the Dallas Memorial March. Known as a fierce, dedicated, and giving soul, 2nd Lt. Emily Perez’s tireless desire to help others guided her path through the United States Military Academy and into the United States Army. She was posthumously awarded a Purple Heart and Bronze Star for her service and sacrifice.

Wiley X invites everyone in the Dallas-Fort Worth area to join in the Dallas Memorial March and pay tribute to the heroes who have given their lives in service to our country.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

 

May 23, 2024 – Black Diamond Equipment, a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, in cooperation with the U.S. Consumer Product Safety Commission and Health Canada, is voluntarily recalling its Neve Strap Crampons and related accessories/spare parts.

This recall affects all green 2024 Neve Strap Crampons (style #400073) that were sold between January and May 2024 (see specific details below). Also included in the recall are the Neve Strap Binding Accessory Kit (style #400683) and Neve Strap Heel Cup Screw & Nuts (style #400687). It does not apply to the Neve Pro Crampon models or previous orange-colored versions of the Neve Strap Crampons.

The reason for the voluntary recall is related to the screws which connect the plastic heel cup to the aluminum heel unit of the Neve Strap Crampon, which can loosen and allow the heel cup to detach from the crampon, posing a fall hazard. There have been three reported instances of this happening in the field with no reported injuries.

Customers who own the green Neve Strap Crampons and/or the strap accessories sold between January and May 2024 should immediately stop using them and contact Black Diamond for a full refund.

Visit here for more information, FAQ, and to initiate the return process.

Reach us at NeveStrapRecall@bdel.com or 1-866-306-0865 to connect with our customer service team.

Affected Products:

All green Neve Strap Crampons (style #400073) sold between January and May 2024 with date codes 01-2021, 05-2022, 07-2023, 01-2024, and SS1271 are addressed with this voluntary recall.

Also recalled are the Neve Strap Binding Accessory Kit (style #400683) and Neve Strap Heel Cup Screw & Nut (style #400687), which are sold separately as spare parts/accessories.

Visit here for more information, FAQ, and to initiate the return process.

Reach us at NeveStrapRecall@bdel.com or 1-866-306-0865 to connect with our customer service team.