Archives: Press Releases

COSTA MESA, Calif. (September 5, 2024) — 5.11 Tactical, the global innovator of Purpose- Built GearTM, today announced the promotion of Bryan Jones to Chief Financial Officer, effective October 7, 2024. On that date, the current CFO, Jim McGinty, will phase into retirement while remaining involved in the company for the balance of 2024, taking on a consultatory role for 2025 with a planned exit by the start of 2026. Mr. McGinty has led 5.11’s finance team over the last six years and played an integral part in 5.11’s growth trajectory during that time.

“During his tenure, Jim developed the financial discipline to make us more profitable. Under his leadership, 5.11 has grown significantly, adding stores to over 120 domestic locations. Jim was also crucial in creating a culture of transparency within 5.11, ensuring timely and accurate communication of results to the 5.11 and Compass teams,” said Troy Brown, CEO. “Although Jim has decided to retire, we are fortunate to have him remain with 5.11 in a consultatory capacity through 2025 to ensure a smooth transition. I thank Jim for his contributions and congratulate him on his upcoming retirement.”

In his new role as Chief Financial Officer, Bryan Jones will enable success by focusing on strategy, managing risk, and fulfilling revenue and profit targets. Bryan brings a tremendous set of experience from Finance roles at Johnson & Johnson, Volcom, and Deloitte. In these roles, Bryan led teams across the globe in the areas of financial planning and analysis, accounting & financial reporting. Bryan received a BS in Economics from the University of California, Santa

Barbara and an MBA from the Paul Merage School of Business, University of California, Irvine. He will report to Troy Brown, CEO, and be a member of the company’s leadership team.

“Over the last nine years, Bryan’s commitment and dedication to 5.11 has been critical to our success as demonstrated by our growth and profitability”, said Brown. “Bryan has proven to be an essential part of our management team, positively impacting our financial and strategic execution. Bryan is a transformational leader with a growth mindset who is often sought out for partnership by his peers as well as others throughout the organization.”

For more information about 5.11 and its product offering, or to find a 5.11 store near you, visit www.511tactical.com.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built GearTM to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

 

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and

#511tactical5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).
5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built GearTM are trademarks of 5.11, Inc. All rights reserved.

 

Red Lodge, Mont. (Sept. 4 2024) – Crazy Creek Products, renowned for its lightweight, innovative outdoor chairs, is set to launch its latest breakthrough: the Crazy Creek Pack Table, a compact and versatile table designed for outdoor enthusiasts. Made entirely in Montana, the Pack Table represents a commitment to local craftsmanship and quality.

Packing down to a 6 x 6 x 2-inch cube, the Crazy Creek Pack Table unfolds to a spacious 12 x 12-inch textured tabletop surface, providing ample room for drinks, food, and other essentials while camping or on the go. Each leg of the table is adjustable in 1-inch increments, from 5 to 8-inches, ensuring stability and the ability to level the table on various terrains.

“We recognized a common challenge among outdoor enthusiasts: where to place essentials like drinks and food while enjoying the comfort of our Crazy Creek chairs,” said Forrest Rogers,

co-owner of Crazy Creek Products. “The Pack Table is our solution – a portable, sturdy table that enhances the outdoor experience whether you’re camping, tailgating, or simply relaxing in a tent.”

Made from recyclable polypropylene material, the Crazy Creek Pack Table also features a keystone and shock cord framework for added strength and support and has spring-assisted legs to ensure its upright position during setup. It is designed for a variety of uses including tailgating, tent camping, backpacking, cooking, picnics, and leisure activities, designed to hold items like cards, games, food, a lantern, or beverages.

“We are excited about the Pack Table’s versatility and eco-friendly design,” added Rogers. “It is made from recyclable materials and features packaging that minimizes waste with a cardboard sleeve.”

Priced at $59.95, the Crazy Creek Pack Table will be available in a Cement Grey with Blaze Orange legs, and available for purchase starting September 4 at select retailers and online at crazycreek.com/pack-table.

For more information about Crazy Creek Products and the Pack Table, please visit crazycreek.com.

About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek® chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek® introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

 

 

[Bishop, CA] September 4, 2024 – Eastern Sierra Conservation Corps (ESCC), a developmental leadership organization committed to building a stronger and more inclusive outdoor community, is proud to share the recent accomplishments of its dedicated crews in their ongoing efforts to restore and preserve the natural beauty of Limekiln State Park, located in Monterey County, California. From May 28 to July 12, two ESCC crews were actively engaged in essential restoration work on the Kiln Trail, one of the park’s prominent areas impacted by the Dolan Fire in 2020.

California’s diverse landscapes, teeming with unique flora and fauna, are increasingly vulnerable to extreme climatic events such as fires, floods, droughts, and landslides. These events pose a significant threat to the state’s rich biodiversity. ESCC is at the forefront of combating these threats through proactive restoration efforts that enhance environmental resilience.

The work performed by ESCC crews at Limekiln State Park is a testament to this mission. Over nearly two months, the crews completed a range of critical tasks, including:

• Crushing rock and hauling materials to stabilize the trail
• Quarrying and transporting rocks for construction
• Heavy removal of brush and downed trees to prevent future fire hazards
• Building multi-tier retaining rock walls and rock steps
• Conducting nearly 1 mile of tread work to improve trail accessibility

These efforts culminated in the construction of 606 cubic feet of rock walls and structures, the setting of 48 rock steps, and the building of 86 wooden trail structures. The crews also managed to clear approximately 2 miles of brush and remove 31 downed trees, all of which contribute to the park’s ecological recovery and long-term sustainability.

The restoration work conducted by ESCC crews is not just about maintaining trails; it is about protecting the delicate ecosystems that depend on these natural spaces. By collaborating with State Park staff, ESCC has helped to prevent the overuse and degradation of wild areas, ensuring that vital habitats are preserved for future generations.

“The work we do today not only repairs the damage of the past but also fortifies these landscapes against the challenges of the future,” said ESCC Executive Director, Agnes Vianzon. “Our work at Limekiln State Park is about more than just trail restoration—it’s about preserving the integrity of California’s diverse ecosystems. By investing in these conservation efforts, we ensure that these natural spaces remain resilient and accessible for future generations. We’re proud of the dedication and hard work our crews have put in to protect these vital landscapes.”

As part of its broader mission to restore and protect California’s natural environments, ESCC will continue its efforts to enhance the resilience of these precious ecosystems. The work at Limekiln State Park is a shining example of what can be achieved through dedication and collaboration, and ESCC is grateful for the opportunity to contribute to the preservation of California’s natural beauty.

To learn more about ESCC and how to get involved, visit https://www.easternsierracc.org/.

To Donate to ESCC, visit https://www.easternsierracc.org/donate

About Eastern Sierra Conservation Corps (ESCC):

Eastern Sierra Conservation Corps is a developmental leadership organization committed to building a stronger, more inclusive outdoor community. Since 2016, ESCC has been at the forefront of revolutionizing the field of trail work, pioneering inclusivity and community-building initiatives while undertaking vital conservation projects across California’s wild spaces. ESCC actively recruits and empowers leaders from historically marginalized communities, striving to create a more equitable and sustainable future for all.

 

 

MIAMI,  Sept. 4, 2024 — Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring outdoor enthusiasts seeking a barefoot feel the ultimate trail shoe experience.

Building on the success of Peluva’s flagship lightweight trainer, the Strand, the new Strand ATR is meticulously designed to provide exceptional traction, protection, and comfort for rucking, trail running, hiking, and other demanding outdoor activities.

Perfect Blend of Barefoot Feel and Rugged Performance

The Strand ATR stands out as the minimalist outdoor shoe adventurers have been waiting for. With a barefoot feel,  strategic cushioning, puncture protection, and enhanced trail traction, the Strand ATR can withstand nature’s most rigorous and challenging conditions.

“I’m proud to introduce the Strand ATR, a shoe that embodies our commitment to blending minimalist design with robust performance,” said Mark Sisson, co-founder of Peluva. “We built this shoe for those who seek the freedom of a barefoot experience while needing reliable protection and support on any terrain. “It’s crafted to keep you grounded and elevate your trail experience.”

Innovative Design and Features for Maximum Performance

The Strand ATR features a purposefully crafted trail-specific outsole, delivering superior off-road traction to tackle even the most challenging terrains. The specialized Peluva EVA midsole is reinforced with Kevlar™ fiber puncture-proof fabric, providing unmatched protection against sharp rocks and other obstacles while delivering an outstanding barefoot experience.

Mark added, “As an early adopter of five-toed shoes, I noticed how easy it was to stub a toe. Our design addresses that pain point without sacrificing individual toe articulation. The Peluva outsole extends beyond the tip of the toes, offering enhanced protection from little to big toe.”

Peluva’s five-toed design is essential for optimal foot health. More natural and functional use of the toes is proven to lead to better balance, stronger muscles, improved alignment, and overall healthier feet, all of which are integral to Peluva’s mission.

The newly engineered Jacquard mesh upper, treated with a durable water-repellent (DWR) finish, offers exceptional breathability and water resistance, making the Strand ATR ideal for wet and dry conditions alike. The shoe is equipped with a quick-lace system for a fast, secure fit, getting you trail-ready in an instant.

Key Features of the Strand ATR:

• Price: $149.99
• Weight: 8 oz (men’s), 7.5 oz (women’s)
• Upper Material: Engineered Jacquard synthetic mesh with midfoot overlay reinforcements
• Insole: Performance polyester sock liner
• Midsole: Peluva EVA 300 Series with inlaid Kevlar™ fiber puncture-proof fabric
• Outsole: Trail-specific rubber for enhanced traction
• Minimalist Attributes: Zero drop, 10 mm stack height

The Peluva Strand ATR is available now in both men’s and women’s styles. For more information or to purchase the Strand ATR, visit peluva.com

About Peluva

Founded in 2021 by former endurance athlete Mark Sisson and his son Kyle, Peluva began with a pioneering vision to change the way the world walks by strengthening feet through minimalist footwear. Peluva is reimagining the concept of minimalist shoes with the first-ever design to deliver all three crucial buying criteria: greater comfort, function and style. Learn more at peluva.com

 

 

SALT LAKE CITY, UTAH (Sept. 3, 2024) – Gregory Mountain Products, the first pack manufacturer to launch a plus-size pack collection in 2021, is partnering with Unlikely Hikers on a collection of new everyday adventure and hiking packs. The collection is a celebration of the organization and its partnership with Gregory with 5% of sales being donated back to Unlikely Hikers, a diverse, body-liberating outdoor community.

From daypacks to waistpacks, the collection includes standard and plus-size designs so EVERYBODY can better enjoy their time outside. The collection, eight styles in total, include the Nano Waistpack, Nano 24, men’s Miko 20 and women’s Maya 20 (in both standard and plus-sizes). The plus-size packs are designed to fit sizes up to 6X with extended shoulder harness and hipbelts, plus easier to access pocketing. The bold colors and Unlikely Hikers patch are unique to the collab, and are meant to inspire everyone to get outside and connect with nature.

“A backpack made with my unique needs in mind makes me feel seen and empowered as a hiker.” said Jenny Bruso, Founder of Unlikely Hikers. “We hope the new collection will make ALL outdoor adventurers feel seen and comfortable outside. Together, with Gregory, we’re working to create a more inclusive outdoor space — where people of all sizes and identities are heard, welcome and safe.”

“Since Gregory started in 1977, we have been working to create a more inclusive outdoors,” said John Sears, Vice President of Gregory Mountain Products. “Whether it’s through our partnership with Jenny and Unlikely Hikers, or with groups such as Big City Mountaineers that focus on equitable access to the outdoors for underprivileged communities, we’re working to bring the benefits of discovering the outdoors to everyone. We’re incredibly thankful to Jenny, and her work helping us accomplish this goal.”

In 2021, Gregory worked hand-in-hand with Jenny and the Unlikely Hikers community to launch the first-ever plus-size pack collection. Jenny and her team provided invaluable feedback every step of the way, helping designers with prototype testing, fit testing and product reviews throughout the development process. The collection of 14 everyday adventure, hiking and backpacking packs is available on Gregory.com.

The Unlikely Hikers collection will be available at specialty retailers and online at Gregory.com.. For more information about Gregory, and its collection of award-winning backpacks and luggage, visit www.Gregory.com.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience-enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort.

MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com I C. 360-441-5620

 

SEOUL, South Korea (Sept. 3, 2024) — Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company’s commitment to enhancing its presence in the region and will serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and strategic partners.

To lead this new initiative, Youngone Corporation has appointed Diana Seung as Senior Vice President. With over 20 years of experience in leadership and execution, Seung brings a wealth of knowledge and expertise to the role.

Most recently Diana served as President of tentree, a mission-based apparel brand based in Vancouver, BC. Prior to this role, she was recruited by Callaway Golf as GM of North America to lead the expansion of Jack Wolfskin. She was also the EVP of Merchandising for Backcountry.com and oversaw all buying and the development of their private label brands.

“We are thrilled to welcome Diana to our team,” said Michelle Wardian, President and Chief Strategy Officer of Youngone. “Her proven track record of success and keen understanding of market dynamics will be invaluable as we unlock new opportunities for expansion and growth in this vital region.”

Diana has a distinguished history of leading successful teams and driving significant revenue growth in competitive markets. Her experience on the Board of Directors for the Outdoor Industry Association (OIA) and past service on the Camber Outdoors board further complements her strategic vision for Youngone and reinforces the company’s position as a trusted partner in the industry.

The new Canadian Liaison office is expected to serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and partners.

About Youngone Corporation

Founded in 1974, Youngone Corporation is a leading global manufacturer of performance clothing, textiles, footwear, and gear manufactured with a history of innovation, partnership and trust. Chairman Kihak Sung founded Youngone nearly 50 years ago based on a love of nature, outdoor pursuits and a vision for an unrelenting standard of quality. This mission has driven the company’s approach ever since. Youngone continues to be recognized as a pioneer in the outdoor industry, with the continuous improvement of its people and products at the heart of operations. Youngone is based in Seoul, South Korea, with its North American headquarters in Seattle. For more information, visit youngonecorporation.com.

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WILLISTON, Vermont (Sept 3, 2024)—With 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in durability and quality – all of which are at the foundation of its fall collection. From the  burly resort-focused Stoney HS, to the versatile Haldigrat HS and lightweight, backcountry-friendly Haldigrat Air HS, there’s an option for every snowsport enthusiast that demands peak performance without sacrificing on environmental impact.

Redesigned for fall 2024 is Mammut’s best-selling Stoney HS Hooded Jacket and  Pants. Both are now constructed with a durable 100% recycled polyester, and treated with Mammut’s PFC-free Dry Tour 3-Layer waterproof laminate. An optimized pattern reduces material waste and the single material construction makes recycling the jacket easier at the end of its life. The jacket features X-shaped pit zips for breathability, a host of pockets for your ski essentials, and a removable snow skirt. The Stoney HS  Jacket and Pants are also bluesign® PRODUCT certified.

The Haldigrat HS Hooded Jacket and Bibs are the Goldilocks kits for skiers who plan to rip at the resort, and in the backcountry. The kit is light enough for the ascent and burly enough for the descent thanks to a supple outer fabric made of post-consumer recycled nylon, and a PFC-free Mammut Dry Expedition waterproof membrane. A freeride-inspired long cut offers a laid-back style loaded with features – plenty of pockets, a helmet-compatible hood, and underarm vents.

For dedicated backcountry skiers, the Haldigrat Air HS Hooded Jacket and Pant are breathable, lightweight, and packable thanks to the durable polyamide shell combined with a breathable Pertex Shield Air membrane. The  waterproof jacket fuses weather protection with impressive breathability, an ideal partner for high output days in the backcountry. The jacket’s  freeride-inspired cut, underarm vents, and spacious front pockets allow free movement and speedy transitions.

All jackets, pants and bibs are Fair Wear certified, ensuring ethical production. Mammut continues its commitment to sustainability by utilizing high-performing, waterproof materials that are PFC-free and minimize environmental impact. To learn more about Mammut’s sustainability milestones and commitment to environmental and social responsibility, view its 2023 Responsibility Report.

For additional information about Mammut’s fall 2024 ski offering, avalanche safety gear, insulation and more,  visit Mammut.com.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

 

 

 

 

Wake Forest, N.C. (September 3, 2024) – In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future Leader Award celebrates a person who not only excels in their role, but also someone who inspires and mentors others, driving positive change and shaping the future of run specialty retail. The award will be presented during the Future Leaders of Specialty Retail gathering at The Running Event 2024 in Austin, Texas.

Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and inspire community. Partnering with and supporting organizations within the running community is a key pillar of the brand. Through its REACH cause platform and moral proposition, Jogology supports its community of store ambassadors who are the boots on the ground at retail and who make a daily difference in their local communities working in areas of need.

“We are honored to present this award to celebrate a leader in the run specialty retail industry who embodies Jogology’s core values,” explained Tanya Pictor, co-founder of Jogology. “The Future Leader award honors someone who not only excels in their role, but also inspires and mentors others, fostering innovation and leadership in our industry.”

To support the Future Leaders initiative and the recipient’s ongoing growth, Jogology will present a $4,000 cash prize along with $1,000 in Jogology product for the store, which can be used for education, personal development, or community improvement.

The self nomination form allows candidates to highlight their personal leadership journey, achievements, and future aspirations, giving a comprehensive view of why they should be considered for the award. Share your leadership journey, achievements, and aspirations by filling out the brief form. You’re also welcome to nominate a peer. Nominations close October 1.

About Jogology

Started in 2023, Jogology® is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology® becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.

 

 

 

 

 

 

 

 

{Dover, NH—Sept. 3, 2024} — NEMO’s fully recyclable Endless Promise® down sleeping bag collection has won the Green GOOD DESIGN® award for sustainability in product design. NEMO debuted its Endless Promise Collection in 2023 with the Forte™ Endless Promise® synthetic Spoon® shape sleeping bag, and the recent inclusion of their down bags means that now all NEMO backpacking bags have the potential to stay out of the landfill forever.

The Green GOOD DESIGN Sustainability Award provides international recognition to outstanding individuals, companies, and groups — together with their products, services, programs, ideas, and concepts — that have forwarded exceptional thinking and inspired greater progress toward a healthier and more sustainable universe.

“The journey we’ve been on to take full responsibility for the gear we make hasn’t been easy, but it’s prompted many discoveries that have also driven performance and value for our customers,” said NEMO CEO and founder, Cam Brensinger. “We have a long way to go before we’re operating in a way that nets no negative impacts on the planet, but I’m optimistic we can get there.”

NEMO’s ENDLESS PROMISE
Endless Promise represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. In addition to the intensive design work required, NEMO has also put in place key partnerships and infrastructure to make the take-back and recycling process easy for the customer. When a product has reached its end, it can be sent back to NEMO (using a free shipping label) and the company will handle the rest.

NEMO’s U.S. recycling partners include Unifi, Ambercycle, and ALLIED Feather + Down. After removing, cleaning, and reviving the down from Endless Promise bags, ALLIED will incorporate the insulation into its RENU:TRACE offering, the world’s first fully traceable recycled down. NEMO is also continuing to expand its repair and recycling services throughout its distribution areas and is currently partnering with United Repair Centre, CuRe Technology, and ALLIED in Europe.

This is the sixth award that NEMO’s Endless Promise collection has earned:

• ISPO Award – Resolve™ Endless Promise® Technical Daypack
• Fast Company’s Innovation by Design 2023 Honoree – Forte™ Endless Promise® Sleeping Bag
• Men’s Journal Travel Awards, Best Travel Backpack – Vantage™ Endless Promise® Daypack
• Popular Science Best of What’s New 2023 – entire Endless Promise® Collection
• Gear Junkie Best Budget Suitcase – Vantage™ 30L Endless Promise® Daypack

As of 2024, NEMO’s Endless Promise Collection includes its entire line of synthetic and down insulated backpacking sleeping bags, as well as the recently launched Vantage and Resolve backpacks, Prioritizing innovative, low-impact materials and repairable, fully recyclable designs, the Endless Promise collection will continue to expand in 2025. For more details, please visit https://www.nemoequipment.com/pages/endless-promise.

About the GOOD DESIGN® Award
Founded in Chicago in 1950 by the former MoMA curator Edgar Kaufmann, Jr., together with such pioneers in modern design as Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen, GOOD DESIGN^® honors the yearly achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence.

About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.™

 

BOULDER, CO – August 30, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, today announced the acquisition of MapMyFitness from Under Armour, Inc. MapMyFitness is a fitness tracking application that allows users to track their activities using built-in GPS on their mobile devices. The technology includes popular applications like MapMyRide, MapMyRun, and MapMyWalk.

This acquisition will enhance Outside’s technology platform and mapping capabilities by integrating connected fitness technology to complement its existing outdoor content, services, and utilities network. MapMyFitness’ 80+ million registered users will now have access to a broader community, personalized video and editorial content, event registration services, and a more comprehensive outdoor experience.  The acquisition will make Outside the world’s largest advertising network in the outdoor and active lifestyle industry and massively scale its first-party data strategy with over 100M+ registered users across the platform.

“As the original co-founder of MapMyFitness, I am excited about bringing the MapMy community into the Outside network to enhance the value of our platform for our users and paid members,” said Robin Thurston, Founder & CEO of Outside. “I believe that by continually adding high-value services to the Outside platform, consumers win, and ultimately, we achieve our mission of getting more people outside daily.”

The acquisition of MapMyFitness makes Outside one of the largest mapping and activity-tracking companies in the world, which now includes MapMyRun, MapMyRide, MapMyWalk, MapMyFitness, Gaia GPS, and Trailforks. With the integration, users will benefit from the recently announced social platform features like the Activity Feed, which includes single sign-on, a universal Outside profile, and enhanced community-building features that allow users to follow and interact with favorite authors, brands, and friends. Additionally, members of Outside+ will enjoy premium benefits from apps as they become integrated in the coming months.

The acquisition officially closed on August 30, 2024. The terms of the deal will not be disclosed publicly.

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Media Contact: 

 Austyn Dineen, austyn.dineen@backbone.media

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.