Archives: Press Releases

Steamboat Springs, Colorado (June 4, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, unveils its dedicated website catering exclusively to Europe’s vibrant community of active outdoor enthusiasts. This strategic move underscored the brand’s dedication to delivering top-tier camping and backpacking gear to an expanding global audience.

The launch of the Big Agnes European website notches another milestone in the company’s growth strategy. Building on last year’s Canadian website launch, the brand continues to open new avenues for engaging with international audiences. The European site is currently live for customers in Germany, Austria, Italy, Belgium, and Spain, with the Netherlands going live in early June. Similar to Big Agnes’ other sites, there is a dealer locator tool to support consumers and wholesale partners, showcasing local retailers where consumers can find Big Agnes products for all their outdoor needs.

“Over the past five years we’ve significantly grown our sales and brand awareness in international markets. This significant investment in the European market will support that growth and our longer-term brand strategies,” said Bill Gamber, Big Agnes co-founder and president. “Our number one priority is to continue our wholesale growth while staying committed to partner closely with our strong network of retailers and distributors in the EU.”

Big Agnes’ European website offers a seamless user experience, guaranteeing an enjoyable and convenient shopping journey for all visitors. Big Agnes is proud to offer German, Italian, Dutch, English, French and Spanish language support, ensuring customers can navigate and engage effortlessly with the site.

“We have been working hard to further support our international consumers with a direct-to-consumer website, making it easier to purchase products and locate dealers in Europe – while expanding the brand’s international footprint,” said Katie Hughes, Director of Marketing and eCommerce at Big Agnes. “Starting with this group of active, core-consumer markets is another step forward for the brand and we are eager to grow deeper and continue providing award winning gear and customer service to more of Europe soon.”

If you would like to connect with Big Agnes, the team will be in Munich, Germany, June 3-5, at the OutDoor by ISPO tradeshow connecting with European retailers and organizations. To experience the new website and explore its extensive collection of outdoor gear, please visit https://eu.bigagnes.com/.

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Max Krapff, Backbone Media

Max.Krapff@backbone.media

 

Founded in the rugged and expansive Coast Mountains of British Columbia by local climbers in 1989, Arc’teryx Summer of Climb is a return to and celebration of our climbing roots, furthering our commitment to drive access, support education and invite people into the community.

The global brand campaign spans owned media, out-of-home, digital and paid social, and is supported by over 100 community events, two ground-breaking Arc’teryx Gym Residencies, three Arc’teryx Academies and the Summer of Climb film Series, featuring nine film projects that celebrate uncommon journeys.

We know rock climbing has a positive impact on mental health and indoor climbing has helped introduce more people

to the sport than ever before, but we need to do more. While female participation in climbing is increasing, there is a significant lack of diversity within the sport, financial barriers continue to be a common constraint to participation, and these constraints are significantly higher amongst BIPOC communities.

As a brand founded by climbers, we are committed to advancing the sport and people’s access to it by opening the doors to the mountains for everyone through events, grants, and community engagement.

Arc’teryx Gym Residencies 

Launching this summer, Arc’teryx is creating spaces for people to gather, build friendships, push higher, and express themselves, through long-term gym partnerships.

From the Bouldering Project Brooklyn to Les Prises de la Bastille Paris and beyond, we are inviting everyone to experience the magic of climbing. The gym residencies will include:

• Arc’teryx Access Membership pricing in Brooklyn, designed to help reduce financial barriers.
• Free-entry sessions and events for new climbers in Paris.
• Monthly community events, including free climb and rental nights.
• Discounted workshops, classes, and talks with Arc’teryx Athletes.
• Film screenings and more.

Community Events 

Over 100 climb events will take place globally this summer aimed to increase education and access around the sport of climbing; including, All Rise Festival in New York, Los Angeles and London, Queer Ascent in Truckee, and Boston Climb Competition presented by Jackalope.

Arc’teryx Climb and Alpine Academies will also return this year in Chamonix, France, Sḵwx̱wú7mesh, British Columbia, and Yangshuo, China, bringing together world-class athletes, top-certified guides, and a range of climbing clinics for all levels.  

Summer of Climb Film Series 

The Summer of Climb film series includes a release of nine climbing films, with 75% centering female, LGBTQ2SIA+ or BIPOC Athletes.

Each film project aims to take you around the world as athlete’s dispatch projects from Vegas to Spain, climb high on Longs Peak (Neniisoteyou’u), keep it real in Fontainebleau, and journey ground up on El Cap (Southern Sierra Miwuk Territory).

Community Impact 

Arc’teryx is partnering with four community-led organizations, including All Rise, Balancing Acts, Flash Foxy and Brown Girls Climb, to create change and help people around the world find the mountains.

Earlier this year, the No Wasted Days Community Grant opened to local, grassroots individuals and organizations actively working to increase access for people who have traditionally been excluded from the outdoors.

Today, over 70% of funds have been invested in organizations that are led by folx who self-identify as Black, Indigenous and People of Colour, and this focus will continue for the 2024 Grant Program.

 

STOCKHOLM (June 4, 2024) –  Houdini Sportswear, a pioneer in progressive outdoor apparel, is announcing release of its 2024 impact report based on the Planetary Boundaries Framework, a comprehensive report providing in-depth analysis of its environmental impact and future initiatives towards operations within planetary boundaries, for both Houdini and the global apparel industry. As the first company to attempt a corporate planetary boundary assessment, this edition follows Houdini’s 2018 report developed with scientists at the Stockholm Resilience Center/Albaeco. Houdini asks the global business community to take urgent decisive action.

The Planetary Boundaries Framework is a science-based framework developed by Stockholm Resilience Center’s scientists evaluating the state of the planet and its nine critical and interconnected boundaries, with the first assessment taking place in 2009. The 2023 assessment reported an alarming six out of nine boundaries were breached; among them climate, biodiversity and chemical pollution, including micro plastics and hazardous chemicals like PFAS.

Houdini CEO Eva Karlsson said, “The 2023 findings are alarming. The world is moving in the wrong direction in eight out of nine boundaries. My conclusion is the business sector is not doing enough. We need to collectively move from incremental to transformative change and act with urgency. It’s both our obligation and a great opportunity to reimagine business as a positive force for people and planet.”

Houdini’s own 2024 impact report based on the Planetary Boundaries Framework reveals comparative results from the previous assessment and its future plans, including Houdini’s Open Source philosophy, providing guidance for industry peers. Specific findings include:

• A long-term perspective: Houdini’s trail map towards 2066 provides tangible goals, for instance, reaching a circular ecosystem by 2030.
• Philosophical and science-based frameworks in tandem: Combining a belief-system with a science-based framework, bringing the rational and the human to work towards critical transition.
• Holistic view on impact: Addressing impacts of volumes produced and lifestyles inspired and enabled, in addition to impact from product design and production, to radically reduce negative impacts.
• Transitioning to circular products and material flows: Moving from linear to circular, as it has clear positive effects on all nine boundaries.
• Designing a relational business model: A relational way of doing business and interacting with stakeholders, as opposed to transactional, that allows for stronger partnerships, business opportunities and resilience.

Houdini’s sustainability commitment is driven by the belief that true progress requires a deep, universal understanding of the relationship between humans and the natural world. The Planetary Boundaries Assessment serves as a critical tool in this journey, ensuring that every step taken is informed by robust scientific data.

Houdini Sportswear is available worldwide in outdoor specialty stores and online www.houdinisportswear.com.

To read the report: https://houdinisportswear.com/en-us/sustainability/planetary-boundaries-assessment

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U.S. Media Contact:

Chris Goddard, CGPR

chris@cgprpublicrelations.com

781-640-8387

houdinisportswear.com

Instagram

 

 

 

[Seattle, WA, June 3, 2024]— Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-powered deodorizing cleaner and conditioner to help extend the useful life of wetsuits and neoprene items. Offered in a 1-liter bottle, Wetsuit Refresh is now available in the US and Canada.

Wetsuits are an investment piece, so caring for them is important to ensure they last as long as possible. Nikwax Wetsuit Refresh deodorizes and removes the build-up of salt, chlorine, body oils, urine, and other grime from wetsuits and neoprene items. In addition to contributing to odor build-up, all these contaminants have the potential to degrade the neoprene, causing it to wear out more quickly. By removing these contaminants, eliminating odors, and keeping neoprene soft and supple, Nikwax Wetsuit Refresh extends the lifetime of treated items.

“Nikwax has always been focused on extending the life of all types of outdoor gear,” said Nikwax Global CEO, Brian Davidson. “When we heard that an estimated 8,380 tons of wetsuits wind up in the landfill each year, we knew we needed to create a solution to help surfing, scuba, and watersports participants keep their wetsuits and neoprene items going for as long as possible. With Wetsuit Refresh and the rest of the Refresh line, we are also pleased to have more product options for our retailers for the warm weather months.”

Wetsuit Refresh:

• Cleans effectively, removes contaminants, and eliminates odors.
• Conditions, keeping the material soft and supple.
• Extends the life of wetsuits and neoprene items.
• Is not harmful to aquatic life.
• Contains no PFAS, biocides, enzymes, or biological agents.
• Recommended for neoprene and Yulex®.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 47 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.

 

 

 

CARRBORO, N.C. (June 3, 2024) — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, announces the return of the eighth annual The Big Run this June.

Leading up to and through June 5, more than 120 stores will participate in The Big Run, Fleet Feet’s nationwide event that unites local communities in celebration of Global Running Day. Stores across the country will host 5K races or fun runs that will be open to runners and walkers of all abilities, offering participants a chance to get outdoors and connect with their local running community.

“Fleet Feet believes that running has the power to impact lives for the better, which makes Global Running Day the perfect time to celebrate running together,” said Tiffany Lee, senior director of performance marketing and partnerships for Fleet Feet. “This year’s The Big Run is about what makes running fun. We’re so excited to see each of our stores bring this to life within their communities to celebrate such an amazing moment together.”

At each event, participants will have the chance to receive prizes and swag from The Big Run’s sponsors and event partners. Additionally, Michelob ULTRA, The Big Run’s Presenting Sponsor, is partnering with Fleet Feet to host a sweepstakes for three lucky 21+ winners to receive entries into the Bank of America Chicago Marathon and the TCS New York City Marathon. Race results from participating stores will feed into a national leaderboard hosted on www.fleetfeet.com.

Earlier this year, Fleet Feet partnered with Brooks to offer in-person and virtual training programs for The Big Run to ensure runners could be supported and on track to hit their race day goals. Currex and Feetures also supported the training program with weekly in-store engagement.

For 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, and at every distance with personalized solutions, knowledge and empowerment.

To register for The Big Run in your community and enter the sweepstakes, visit the big run.fleet feet.com.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 270 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

MEMPHIS, Tenn. (June 3, 2024) — Heath Riles BBQ has emerged as the reigning champion of flavor at the prestigious 2024 Memphis in May Rib Championship. In a sizzling display of culinary prowess, Heath Riles BBQ secured the coveted title, showcasing their dedication to the art of barbecue and their commitment to excellence, winning for the second time in the last 3 years.

The Memphis in May World Championship BBQ Contest, widely regarded as one of the most esteemed barbecue competitions in the nation, drew top pitmasters from across the US and 4 other countries to showcase their skills and vie for glory. Amidst fierce competition and tantalizing aromas, Heath Riles BBQ distinguished themselves with their unparalleled expertise, elevating the art of barbecue to new heights.

“We are thrilled and honored to be recognized as the World Champion of the Memphis in May Rib Category,” said Heath “Ribman” Riles, founder and pitmaster of Heath Riles BBQ. “This victory is a testament to the hard work and passion of our team, as well as the unwavering support of our loyal customers. We pour our hearts into every rack of ribs, and it’s incredibly gratifying to see our dedication rewarded on such a prestigious stage.”

Heath Riles BBQ’s winning entry captivated judges and spectators alike with its succulent texture, tantalizing aroma, and perfectly balanced flavors. Renowned for their meticulous attention to detail and commitment to using only the finest ingredients, Heath Riles BBQ has earned a reputation as a trailblazer in the world of barbecue, consistently setting the standard for excellence.

As champions of the 2022 & 2024 Memphis in May Rib Championship, Heath Riles BBQ continues to solidify their position as a powerhouse in the barbecue community, inspiring enthusiasts and aficionados alike to savor the unrivaled experience of authentic, mouthwatering barbecue.

For more information about Heath Riles BBQ and their award-winning offerings, visit www.heathrilesbbq.com.

About Heath Riles BBQ

Heath Riles BBQ is a renowned barbecue company founded by 75-time Grand Champion Pitmaster Heath Riles. With a passion for authentic barbecue and a commitment to quality, Heath Riles BBQ has garnered widespread acclaim for their championship-winning rubs, sauces, glazes, and seasonings. From competition circuit triumphs to backyard barbecue bliss, Heath Riles BBQ is dedicated to delivering an unforgettable barbecue experience. Grill with confidence, Season like a pro.

Media Contact: Jacob Duke, Social Media Manager, Heath Riles BBQ, (662) 804-7279, jacob@heathrilesbbq.com

FRISCO, Texas (June 3, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to launch an exciting new frame style: The WX Sierra. This new arrival comes on the heels of a brand refresh in early 2024.

The WX Sierra will be joining the Active 6 series, alongside this year’s earlier releases, the WX Founder and WX Recon. Built thoughtfully for those who prioritize both comfort and safety, the WX Sierra is ultra-lightweight and engineered with comfort in mind. This sleek frame showcases features designed for all-day wear, ensuring you can conquer any adventure.

“The WX Sierra is our latest advancement in innovative eyewear that can provide users with utmost safety while ensuring both style and function,” said Dan Freeman, CEO and Co-Owner at Wiley X. “Whether you’re a sports enthusiast, outdoor adventurer, or simply looking for a reliable pair of sunglasses, the WX Sierra is a must-have.”

Dual-injected rubber temple tips and molded nose pads provide a secure, comfortable fit that won’t budge, even during the most rigorous activities. Furthermore, the built-in lens ventilation helps prevent fogging, keeping your vision clear no matter the environment.

The WX Sierra is also available in RX for customized comfort and clear vision. Like all Wiley X lenses, the WX Sierra will sport shatterproof Selenite™ 6-Base lenses for superior clarity and durability, while WX CAPTIVATE™ lens technology (available in polarized and non-polarized options) enhances the visual experience with improved clarity and color perception. Shielding user’s eyes from harmful UVA/UVB rays, these sunglasses prioritize complete eye protection.

The unique design allows for the included clear ANSI Z87.1+ side shields to be either removable or permanently attached, giving the user the flexibility to customize their protection level based on their needs. With side shields installed, the WX Sierra meets rigorous ANSI Z87.1+ safety standards.

For more information about Wiley X and its range of eyewear products, visit www.wileyx.com.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult eyewear style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Select styles meet U.S. military MIL-PRF 32432 (GL) or MIL-PRF 32432A standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

 

 

Louisville, Colo., June 3, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with AusCycling — the national sports organization responsible for the development, facilitation and growth of all forms of cycling and riding in Australia.

Under the new agreement, TrainingPeaks is now the official training and coaching software for AusCycling and the ARA Australian Cycling Team.

“TrainingPeaks is the gold standard in training prescription software for endurance cycling sports. As such, it is a cornerstone for our road and track programs,” said Jesse Korf, AusCycling’s EGM Performance. “Our partnership with TrainingPeaks enables our athletes, sport science staff and coaches to best prepare for World Championships, Olympic, Paralympic and Commonwealth Games.”

AusCycling currently represents over 54,000 members and 450 cycling clubs across BMX, Mountain Bike, Road and Track, forming Australia’s largest cycling community. The organization represents all levels of the sport, from grassroots to high performance.

AusCycling has partnered with TrainingPeaks to offer all members 20 percent off TrainingPeaks Premium. In addition, all certified AusCycling coaches will be eligible to receive 20% off their monthly TrainingPeaks Unlimited Coach Edition subscription.

“This partnership with AusCycling is a significant step forward in growing our roster with national governing bodies in the sport of cycling worldwide,” said Dirk Friel, TrainingPeaks

co-founder and Chief Evangelist. “We’re proud to support a highly regarded organization like AusCycling and provide more athletes and coaches with the best endurance coaching platform available.”

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and

triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

Media Contact

Sean Van Horn, Backbone Media Phone: 970-963-4873 ext. 1806

Email: sean.vanhorn@backbone.media

SEATTLE – Specialty outdoor retailer REI Co-op will open its first store in Kentucky this fall in Louisville. Conveniently located in the city’s northeast corridor just off interstates 265 and 71, the store will offer a wide assortment of outdoor gear and apparel for camping, cycling, hiking, running, fitness, climbing, and more. For those who adventure on two wheels, a full-service bike shop will be staffed by certified mechanics.

REI is the country’s largest consumer co-op. Everyone is welcome to shop REI and tap into the vast amount of expertise provided by the co-op’s store staff and online resources. Members who join the co-op enjoy a wide range of benefits, including a used gear trade-in program called Re/Supply; discounts on shop services and experiences; a share of the co-op’s annual profits based on qualifying purchases; and more.

“We have been interested in Louisville for nearly a decade,” said Lindsay Struve, REI regional director. “Even prior to announcing our new store, more than 29,000 REI members from the community have connected with the co-op for their outdoor adventures through our online resources and stores in adjacent states. As we open our doors, we are also excited to develop lasting partnerships with local nonprofits to support their efforts to welcome more people outside.”

Store facts

• Location: Paddock Shops at 4350 Summit Plaza Drive, Louisville, KY
• Store size: approximately 31,100 square feet
• Store features: Full-service bike shop, buy online-pickup in store, curbside pickup
• REI co-op membership: 29,600 in Louisville and 78,600 members in Kentucky
• Closest REI stores: Cincinnati, Ohio (95 miles away, opened 2012); Castleton, Indiana (130 miles away, opened 2012); Beavercreek, Ohio (150 miles away, opened 2024); Brentwood, Tennessee (196 miles, opened 1999); and Knoxville, Tennessee (243 miles away, opened 2014)

REI members are part of an engaged community that fights for a life outside. With each new membership purchased, the co-op donates $5 to support the REI Cooperative Action Fund. The community-supported nonprofit is fueled by donations from REI members, customers, employees, foundations, and corporate partners – including the co-op. Each spring and fall, the REI Fund announces new investments that provide unrestricted funding to nonprofits across three specific priorities: connecting people outside, creating space outside and centering health outside. As part of the Louisville store opening celebration, the REI Fund will make a donation to a local nonprofit.

Join the REI team

REI expects to hire approximately 50 employees for the Louisville store. Candidates interested in joining the co-op set up a job alert on the co-op’s career site, REI.jobs, to be notified when positions are posted. New employees will receive a variety of benefits, including generous product and service discounts, competitive pay, and retirement contributions. Health insurance is also offered to both full-time and part-time employees.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

CHICAGO (May 29, 2024) – Imbox Protection, the world’s only in-store footwear protection system, today announced it strengthened its collaboration with Dillard’s, among the nation’s largest fashion retailers focusing on delivering style, service and value. Dillard’s is well-known for its superior service, extensive product offerings and its high level of personalized experiences. Following a successful pilot program, Dillard’s increased the number of IMBOX Protection units to 111 across multiple states, including Alabama, California, Florida, and Texas, among others. IMBOX Protection, the only system holding global patents, delivers footwear protection in one minute at the point of purchase for consumer and retailer convenience, priced at $7-$8.00 per pair, per treatment.

“Dillard’s customers appreciate having a one-stop shop for all things footwear, often returning to the store to re-treat their shoes,” said Francisco Lopez, manager of North American sales at Imbox Protection. “Many customers bring in shoes purchased online for a quick IMBOX treatment, leaving the store with an entirely new in-store experience, feeling empowered to wear their newly protected shoes.”

The treatment in IMBOX Flagship, the choice utilized by Dillard’s, is PFAS-free and has received CE (European Union safety/performance approval) and UL (Global safety/performance approval) approval, signifying a commitment to high-quality standards in shoe protection. Additionally, the IMBOX treatment process is Allergy Certified and has a proven track record with no reported instances of allergies.

“Our technology exemplifies Dillard’s commitment to putting the customer experience first, embracing best in class solutions enhancing the customer’s experience,” Lopez continued. “We appreciate the opportunity to work with Dillard’s, a respected U.S. retail brand that truly walks the talk by consistently prioritizing high-quality customer care.”

IMBOX Protection was recently awarded the Red Dot Award for Product Design 2024, one of the most esteemed symbols of design excellence worldwide. The Red Dot Award builds upon IMBOX Protection’s achievement of performing 150 million treatments since its founding and having a presence in 33 countries.

Laura Beever, Dillard’s corporate vice president for shoes, commented, “This collaboration underscores our ongoing commitment to continually elevate the shopping experience. Even before leaving our stores, our customers may now take a step to effortlessly extend the life of their purchase in a comfortable, convenient setting.”

About Dillard’s

Founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard’s, Inc. ranks among the nation’s largest fashion retailers – operating 245 Dillard’s locations and 29 clearance centers spanning 30 states and an Internet store at www.dillards.com. The company focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard’s complements this curated merchandise assortment with exceptional, client-focused customer care.

About Imbox Protection Inc.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, IMBOX Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us. For more information on Dillard’s and Imbox Protection, please contact Oliver H. Hede, Vice President of Sales, at ohh@imboxprotection.com or via phone at +1 (872) 400 6774.