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Bentonville, Ark. (Sept. 10, 2024) – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend. Sunny 75-degree temperatures welcomed more than 1,300 riders aged five to 78, residing from 35 states and two countries to Northwest Arkansas for Hincapie’s Ultimate Cycling Experience. There were more than 280 riders from the greater Bentonville and Bella Vista areas.

“We are excited about all things cycling here; we are the mountain bike capital of the world, we have amazing gravel, and we believe road cycling is the next step for us,” said Kalene Griffith, CEO and President of Visit Bentonville. “The Hincapie partnership and the level of expertise the team has, allow us to bring a very up-leveled, wonderful cycling experience to our community.”

Gran Fondo Hincapie events captivate riders of all ages and skill levels thanks to its unique blend of challenging routes, various distance options, stunning landscapes, course safety, and friendly cyclists. Tor Bennstrom from Greenville, S.C. who rode the Medio course on Saturday and Sunday said, “I loved it. The weather has been perfect. The terrain has been amazing, [there was] more climbing than I thought there would be, a couple of kickers, but I’ll definitely be back. Bentonville as a city has been awesome, and the food and people have been amazing.”

Community Shake Out rides kicked off the weekend led by former professional road cyclist and Olympian, George Hincapie and his son, Enzo, Junior National Road Race and Time Trial Championship. On Saturday and Sunday, cyclists chose to ride the paved roads of Arkansas and Missouri, choosing from multiple distance options, and different courses each day—a shorter approximately 20-mile Piccolo, a mid-length approximately 50-mile Medio, or a longer approximately 80-mile Gran ride.

The race weekend also included Speed Zones along the course designed to challenge riders and showcase their speed and skill. These timed segments allowed participants to push their limits and vie for top honors in a friendly competition.

Following each day’s ride, cyclists, their families, and friends gathered at Thaden School where the Family Fun Festival took place. The festival was open to all, with free beverages, food, music, an expo, giveaways (including a Ventum bike won by Bentonville-local, 13-year-old Madeline Anderson), an inflatable bounce house and slide, and awards. On Sunday, there was also a Pedal Kids USA criterium race, in which kids competed in lap races through fun obstacles on a kid-friendly race course.

On Day 1 in the women’s Gran category, Ariel Wyant (age 34) from Tulsa, Oklahoma finished first with a time of 3:26:03 followed by Morgan Chaffin (age 41) from Bella Vista, Ark. with a time of 3:27:03. In third, Leah Thorvilson (age 45) from Little Rock, Ark. finished in 3:45:21.

For the men’s Gran category, Andrew Kutach (age 50) from Flint, Texas took home first place with a time of 3:26:13. Brent Grist (age 44) of Fort Smith, Ark. took home second place with a time of 3:36:34, and Gabriel Canal (age 38) of Tyler, Texas took home third with a time of 3:26:01.

On Day 2 in the women’s Gran category, Ariel Wyant took home first place again with a time of 3:28:55. Rounding out the podium, Bentonville locals Nat Ross (age 52) finished with a time of 3:35:08, and Jackie Sadler (age 25), took home third with a time of 4:25:35

For the men’s Day 2 Gran category, Andrew Kutach (age 50) from Flint, Texas took home first place again with a time of 3:25:40. In second, Aaron Messer (age 23) from Winneconne, Wis. finished in 3:25:40.9, and Bentonville local Samuel Pickman (age 43) took home third with a time of 3:25:41. View all of the Hincapie Gran Fondo-Bentonville results here.

The Bentonville event adds to Gran Fondo Hincapie’s world-class events; the next and final event of the year will take place in the Hincapie family’s hometown of Greenville, S.C. (Oct. 18-19), where the Gran Fondo Hincapie events all started back in 2012.

The full Gran Fondo Hincapie 2025 calendar of event dates and locations will include Merced, Calif. (March 15 – registration open); Chattanooga, Tenn. (May 3 – registration open); Lehigh Valley, Penn. (May 31 – registration open); Bentonville, Ark (date coming soon); and Greenville, S.C. (Oct. 18).

To learn more about Gran Fondo Hincapie please visit https://hincapie.com/ or follow along on social media on Facebook, Instagram, X, and YouTube.

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About Hincapie

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, but we also make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others and build a strong community for future cyclists. Join us on our journey.

​​About George Hincapie

George Hincapie is a retired professional road cyclist who was one of the most accomplished American cyclists of his generation. Over his 19-year career, he competed in 17 Tours de France, the most of any American cyclist, participated in five Olympic Games and excelled in the Spring Classics, including winning Gent-Wevelgem in 2001 and securing multiple top-10 finishes in Paris-Roubaix. Since retiring from professional cycling in 2012, Hincapie has remained active in the sport as a co-founder of Hincapie Sportswear, which specializes in cycling apparel, and launching a professional cycling team. He is also the co-owner of Hotel Domestique, a luxury cycling destination in South Carolina, and hosts the Gran Fondo Hincapie series with his family.

 

 

 

LOVELAND, Colo. (September 10, 2024) – Overland Expo Mountain West, the third in the series of premier U.S. consumer expos, continued its momentum attracting over 18,000 attendees. The show highlighted the rapid rise in adventure travel, showcasing emerging trends such as tech-savvy, feature-rich vehicles and motorcycles; accessories incorporating the comforts of home for mobile camping; cooking in the outdoors with new tools and solutions; and electric RVs and e-motorcycles.

Exhibitors included: Pakmule, debuting its anti-wobble hitch stabilizer; Roamin Home’s USA-made canvas tents complete with center wood burning stove, TAXA’s new lightweight towable trailers and Tufport ‘s lightweight Overlander slide-in camper for full size trucks.

“Overland Expo welcomes new brands, creating inclusive experiences, particularly for women and newcomers,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “This event is where overlanding enthusiasts share their expertise and connect with family and friends. It not only nurtures a passionate and diverse community, but also, enables brands to introduce offerings while increasing engagement with their key target audiences. We are immensely thankful to all attendees, exhibitors, sponsors, educators, and partners for making this event a remarkable success.”

Statistics from Overland Expo Mountain West 2024:

• 18,000 attendees from 49 states and countries including: Australia, Austria, Canada, China, Great Britain, Japan, Mexico, Netherlands, Poland, South Africa, South Korea
• 340+ exhibitors including Black Rhino rims, Escapod teardrop trailers, Grounded RV, electric RVs, Overland Chef cookware and meals, Ram trucks, Rhino Rack roof racks, and Sea to Summit camp essentials
• Over 250 classes, seminars, demos, activities, slideshows, and films; totaling 306 session hours of instruction
• 89 presenters, trainers, and VIPs

Highlights included:

• Ram Truck Ride and Drive: Attendees test drove the latest Ram trucks in a special off-road course.
• Kids Adventure Classes: The Kids Adventure Area featured adventure classes and education covering skills and tips including fire building, first aid, and knot tying.
• Overland Expo Foundation Raffle Generated $11,000: The Overland Expo Foundation charity raffle raised over $11,000 for the Overland Expo Foundation, promoting responsible outdoor exploration.

“This is my second expo and each time we’ve sold out of the majority of our products,” said Joey Jones, CEO and co-founder at JoGo Straw. “Not only have we had lots of D2C sales, but we’ve also made lots of B2B connections – honestly more than most of the B2B shows I’ve been to. We’ll continue to come back.”

Overland Expo is known for The Ultimate Build for vehicles and motorcycles, when it outfits a late model overlanding vehicle with the latest gear creating the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build and the 2024 Ural Gear Up Standard was chosen for the Ultimate Overland Motorcycle Build.

The Overland Expo series continues next month with the final event in the series, Overland Expo East, October 4-6, at the Oak Ridge Estate in Arrington, Virginia. For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact:

Charlotte Daher de Garcia, CGPR
charlotte@cgprpublicrelations.com

781-710-7284

COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active lifestyles where the outdoors is not just about physical activity, but also, a community platform for nurturing mental health. Priced from $48 to $148, the line is available at seniqbrand.com and at select retailers.

“The outdoor industry is seeing record participation with over 50 percent of those consumers being women getting outdoors for the first time,” said Madison Hilson, co-founder of SENIQ. “The outdoor woman has evolved quickly over the last few years.  Today, she expects her apparel to not only express her personal style, but also, excel on the trail and adapt to her busy lifestyle. We are committed to building distinct products, rich communities, and experiences empowering women to feel and look their best outdoors.”

The Trailmix Pant, inspired by the Swedish military uniform, has: a unique “stay-in-place” adjustable waistband with an elastic back; reliable all day comfort with four-way stretch; and is abrasion resistant, water wicking, and breathable. In addition, it has a signature articulated and flattering leg shape, with pockets in pockets with zip closures for storing valuables. It is priced at $148 and available in the new Zen Garden colorway, along with previous colors Hot Spring, After Dark and Cabin.

The Dirtpop Trek jacket has convertible sleeves to seamlessly adjust to changing temperatures, going from shortsleeve to longsleeve. It features breathable fabric that is moisture wicking and uses abrasion resistant fabric for all day comfort. It is priced at $148 and is available in the new Afterdark colorway, alongside Dew and Hazelnut.

The Oasis Tank, a favorite, provides enhanced breathability. It uses a supersoft lightweight brushed rib fabric and has a built-in powermesh shelf bra with medium support. The Oasis Tank, priced at $74, has two new colorways, Afterdark and Camp, as well as the original Euphoria, Cabin and Dew.

One percent of each purchase goes to Women’s Wilderness, a non-profit enabling girls, women, and non-binary people of all ages and backgrounds to find their place in the outdoors and The Mental Health Coalition, a coalition of organizations, brands, and individuals who joined forces to end the stigma surrounding mental health. Consumers choose which nonprofit to support at check-out. Founders Hilson and Thompson focused on mental health because of their own personal struggles.

For more information, please visit seniqbrand.com.

About SENIQ

SENIQ, launched in 2024 in Columbus, Ohio, is an outdoor apparel brand for women by women with a goal of empowering a community of outdoor enthusiasts to unlock their optimal wellness without compromising their style. Co-founders Madison Hilson and Valentina Thompson, accomplished veteran retailers and designers, have over a decade of experience at iconic brands including Backcountry.com, Outdoor Voices and Victoria’s Secret. SENIQ’s innovative performance wear is intentionally designed to excel at being both technical and trend driven supporting women for their entire lifestyle from street to trail. The brand uses bold, rich colors to stand out in the marketplace, aligning with the adventurous spirit of the modern outdoorswoman. SENIQ’s chief mission is to empower minds through the outdoors and encourage the prioritization of mental health and wellbeing. By connecting mind to movement, the outdoors becomes more than just grounds for physical activity, but more importantly, an oasis for mental reset and growth.

SENIQ donates 1% of sales to various foundations that provide mental wellness resources to underserved communities. Shop the collection and learn more at www.seniqbrand.com

Media Contact: Charlotte Daher de Garcia, CGPR, 781-710-7284

charlotte@cgprpublicrelations.com

September 9, 2024 – Hudson, WI – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record, working to grow brand awareness in the broad outdoor space through PR and media relations services.

“Darby Communications exhibits all the qualities we were looking for in a PR partner—high levels of success in both the general outdoor and fishing space, and a robust team dedicated to client satisfaction,” says Craig Poucher, President of Striker Brands. “We could not be more excited.”

Founded in 2005, Striker initially focused on premium technical apparel for snowmobilers under the vision of CEO Jim Poucher. By 2010, the brand shifted its focus from snowmobile apparel to fishing gear, leveraging decades of experience and technology. This transition led to the establishment of Striker Brands LLC, dedicated to providing high-quality apparel for anglers. Starting with innovative ice fishing suits featuring Sureflote® flotation liners, Striker quickly became a leader in ice fishing apparel. Today, Striker offers a comprehensive range of apparel, including rainwear, UPF apparel, lifestyle wear, and accessories tailored for various fishing and boating activities nationwide. Trusted by professional bass anglers and everyday fishing enthusiasts alike, Striker continues to redefine fishing apparel with its commitment to quality, innovation, and comfort.

Darby Communications will support new product launches and work to promote Striker Brand’s deep lineup of products through consistent media outreach, brand storytelling, and trade show support. With vast experience in the outdoor and fishing industries, the Darby team is eager to capitalize on connections that will introduce the brand to new audiences and deepen relationships within endemic fishing media.

“It is a true pleasure to work with a brand so deeply focused on promoting satisfaction on the water,” states Darby Communications President Angie Robinson. “With our passionate team of dedicated anglers and outdoor enthusiasts, we are thrilled to represent such a trusted name in the industry.”

For more information on Striker Brands and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.

About Striker Brands:

Striker Brands LLC was founded in 2005 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry in 2010. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.

 

 

 

 

SAN FRANCISCO (Sept. 9, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, events and strategic partnerships, welcomes Thermos L.L.C. as its newest partner.

Thermos® Brand, a leading provider of insulated food and beverage containers, started in 1904 when a feat of science became a breakthrough household innovation, developing the first consumer products using vacuum insulation. Thermos Brand products quickly became a staple in the lives of adventurers, explorers, and everyday folks. For over a century, people have loved Thermos products because they make everyday life better.

Through this new partnership, JAM Collective will manage U.S. public relations and affiliate marketing efforts for the Thermos Brand. To build brand awareness and reinforce its legacy as one of the most established companies in the insulated food and beverage container industry.

“We are elated to partner with the Thermos Brand team and to work in tandem to emphasize its brand heritage as a leader in innovative insulation technology,” said Julie Atherton, founder and CEO of JAM Collective.

“The Thermos Brand has long been a trusted name in the market with a strong focus on quality and innovation,” said Julie Henricks, executive vice president of Thermos L.L.C. “As we expand our product offerings, we see a tremendous opportunity to build greater awareness and connect with a new generation of consumers. JAM Collective’s team and expertise amplify the brand and inspire more people to choose Thermos Brand products for their everyday adventures.”

Thermos L.L.C. joins the family of JAM Collective brands, including nationally and internationally recognized clients such as Arc’teryx, LifeStraw, OtterBox, Snow Peak, Vasque Footwear, and Opinel.

ABOUT JAM COLLECTIVE
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients while maintaining a deep level of client involvement. Current clients include Arc’teryx, LifeStraw, OtterBox, Snow Peak, and Vasque Footwear. www.jamcollective.net

ABOUT THERMOS L.L.C.

For over a century, families have trusted Thermos® Brand to provide durable, high-performing food and beverage containers for every on-the-go need. No matter what the day may bring, depend on Thermos™ insulation technology to keep food and beverages hotter or colder for longer. Because when it comes to looking after the things that matter most, you shouldn’t have to settle for good enough. Learn more at Thermos.com.

 

September 9, 2024 – Hudson, WI – Striker Brands, the renowned manufacturer of industry-leading fishing apparel, proudly announces the addition of the new Shield Float Vest. This versatile and lightweight piece can be worn as an outer layer or insulating mid-layer and gives consumers increased peace of mind and comfort around open water or ice.

Featuring Striker Brands’ proprietary Sureflote® flotation assist technology, the Shield Float Vest provides essential flotation support, ensuring that angler’s safety is a top priority in its design. For added safety benefits, a kill switch D-ring is fixed to the inside hem for responsible boat operation. During blustery days on the water, the Shield Float Vest offers incredible wind-blocking protection via the center front zipper’s interior storm flap and a zipper garage at the chin to lock out wind and add next-to-skin comfort. In addition to 40 grams of warm yet lightweight Thermadex® insulation, the pocket and collar are lined with high-quality fleece.  MSRP: $129.99-$149.99

“The Shield Float Vest is your ultimate companion on the water, as it’s designed to keep you warm and safe in any weather,” Says Striker Brands’ Marketing Manager, Richard Pata. “Whether you’re casting from shore or venturing out onto the ice, trust the Shield Float Vest to keep you prepared for the next bite.”

Available in three distinct color patterns, Gunmetal, Duckwood, and Dark Olive, and sizes ranging from S to 4XL, the Shield Float Vest is a practical three-season option for whichever adventure you choose. For more information on the Shield Float Vest and Striker Brands’ complete lineup of innovative fishing apparel, visit StrikerBrands.com. To find a retailer near you, visit Striker Brands Dealer Locator. For more information on Striker Brands and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.

About Striker Brands:

Striker Brands LLC was founded in 2005 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry in 2010. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.

 

 

SALT LAKE CITY – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, is proud to introduce its Fall/Winter 2024-5 product collection. This season’s collection includes the versatile Hydra Ice Tool, the hard-charging Impulse Ti Ski line, adaptable insulation for every activity, and the rock-solid Factor series of ski apparel

“Our Fall 2024 lineup is a testament to Black Diamond’s dedication to pushing the boundaries of what’s possible in mountain sports equipment,” said Doug Heinrich, vice-president of product at Black Diamond. “From ice climbing to skiing, whether in the backcountry or within the boundaries, this new collection is designed to meet the conditions, giving its users the confidence to pursue their passions.”

The Hydra: The Last Technical Ice Tool You’ll Need

For the committed ice climber, Black Diamond introduces the Hydra: a state-of-the-art ice climbing axe built to adapt to any challenge. The Hydra’s modular design was the first to ascend the North Face of Jannu with Black Diamond athlete Jackson Marvel and his team, exceling at every challenge from dry tooling and mixed alpine routes to steep waterfall ice.

This tool came to life over many iterations with input from our ice climbing and mountain athletes followed by strenuous lab testing. The Hydra’s hallmark design centers on its innovative Integrated Component Exchange (I.C.E.) system that allows climbers to customize their tool with various accessories including picks, hammers, adzes, head-weights, spikes, and grip spacers. Additionally, its hydroformed shaft and ergonomic grip boost comfort and performance during use so climbers can put more energy toward their endeavors. With its sleek design and premium interchangeable components, the Hydra is the ultimate quiver-killing tool for climbers pushing the limits of the sport.

The Impulse TI: Award-Winning Backcountry Charger

The Impulse Ti, Black Diamond’s new flagship ski, has been redesigned from the ground up, resulting in several awards from forthcoming ski magazine Buyer’s Guides. It features an integrated Titanal sheet that provides unparalleled power transmission, dampness, and stability, making it an incredible choice for skiers demanding precision and backcountry performance. Whether charging through deep powder or navigating technical descents, the Impulse Ti is engineered to hold fast and deliver a smooth, controlled ride in any condition. The Impulse Ti is available in 98, 104, 112, and 114 waist widths, with women’s specific models in the 98 and 104 widths.

Black Diamond Insulation: Layering For Every Condition

Rounding out Black Diamond’s new product line for Fall 2024 is several new pieces of essential insulating layers to keep you warm no matter the conditions you might face.

• The Solution Series is Black Diamond’s new synthetic all-mountain insulation line, built to shut down the cold from the inside out. Compressible, windproof, and water-resistant, our Solution layers are engineered to provide warmth and security even in wet conditions. A shut-down layer, the Solution is the answer to any of life’s cold weather pursuits where variable conditions and inclement weather can arise. Backcountry users will be glad to have this jacket packed in their bag when they come across unexpected freezing rain, high wind, or biting cold.
• The Deploy Down is the lightest down jacket in the world at only 148 grams. It is ultralight, ultra-warm, and extremely packable. The Deploy Down is the ultimate fast and light insulating layer built to provide warmth and security on mountain missions. Deploy insulation is the most technical down layer in our lineup and is a favorite with BD’s athlete team of skiers, climbers, and mountain runners who demand the lightest, most compressible insulation while moving fast through the mountains.
• The Access Down Hoody is indispensable down insulation that does it all. Access down provides reliable warmth for a wide-range of pursuits—from everyday life, chilly fall cragging days, to spring après hangs on the tailgate after a backcountry tour. Warmer and less technical than our Deploy and Approach down, the Access is a true all-arounder built for versatility.

The Factor Series: The Day-In, Day-Out Kit for Any Ski Objective

The Factor series is Black Diamond’s new line of ski and snow apparel featuring the men’s and women’s Factor Shell, Factor Bib, and Factor Insulated Parka. Each piece in the Factor series is meticulously crafted to provide maximum protection, comfort, and performance for skiers and riders who live for the mountain. All Factor series apparel feature Black Diamond’s own, BD.dry™ waterproof/breathable/windproof technology, allowing for uncompromised protection from the elements.

• Factor Shell The Factor Shell is designed for skiers who demand versatility and durability. The shell’s flexible construction offers unassailable protection from any weather, with a soft interior lining for comfort and extensive storage solutions for all your essentials. The jacket’s two-way zippered armpit vents allow for quick heat dumping on the skin track, while an integrated powder skirt keeps the snow out on deep days.
• Factor Bib: Built for the most demanding conditions, the Factor Bib offers day-in, day-out protection with premium fabrics and a durable design. The bib’s low-profile, adjustable suspenders and stretch-woven elasticized back panel ensure a secure and comfortable fit, while drop-in thigh pockets, a bib chest pocket, and side vents provide functionality and breathability on the mountain.
• Factor Insulated Parka: Designed for the coldest days on the mountain, the Factor Insulated Parka’s 800-fill down insulation provides maximum warmth and weather protection. The parka’s fully insulated, helmet-compatible hood and fixed powder skirt offer additional defense against the elements, while multiple storage pockets and mesh-lined vents provide versatility and comfort in any conditions.

Black Diamond Equipment’s 2024-5 collection will be available online and at select retailers this Fall. For additional information about the collection and on-sale dates, please go to https://www.blackdiamondequipment.com/en_US/shop/new-arrivals/ .

About Black Diamond Equipment

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and a wide range of other year-round outdoor activities. Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond is synonymous with performance, innovation, and durability in the outdoor community. For more information on Black Diamond Equipment, visit www.blackdiamondequipment.com.

 

SAN FRANCISCO (Sept. 5, 2024) – Rooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection. Royal Robbins new Rockcraft and Arch Rock sweaters are made with 100% merino wool and are available now at outdoor specialty retail stores and online at royalrobbins.com.

When the brand’s founders, Liz and Royal Robbins, first scaled Yosemite’s big walls, a wool sweater was an essential layer for warmth, offering natural insulation and durability for outdoor performance. Today, Royal Robbins honors its heritage with born in Yosemite sweater styles that continue to advance their sustainability commitment by using Responsible Wool Standard (RWS) certified wool* across the entire collection. Every Rockcraft and Arch Rock sweater is made with 100% merino wool known for its comfort, durability, and natural warmth—wet or dry. These sweaters are comfortable, versatile, and durable—crafted to last for generations.

Overall, ninety-six percent of styles in the Royal Robbins Fall 2024 line meet or exceed the brand’s highest sustainability standard, which dictates a product must be made with 50% or more preferred cotton, recycled polyester, traceable wool, preferred forest materials, hemp or recycled nylon.

Key new products for Fall include:

Rockcraft Wool Crew L/S (pictured, right) — This 100% Merino wool 5-gauge sweater is a nod to Royal Robbins brand heritage. Wool sweaters have been a standard of performance apparel for generations, and the Rockcraft Wool Crew offers performance benefits, including moisture wicking, natural insulation, and excellent durability. For women, this sweater is available in a classic Fair Isle pattern, as well as the brand’s unique solid color phantom patterns. It’s offered in solid colors for men.

Rockcraft Wool Hoodie (left; Unisex) – This lighter weight, premium 100% Merino wool hoodie is available in classic neutral colors. Up for every adventure, this unisex sweater can be worn on its own or easily layered under a jacket. The 7-gauge jersey-stitch body with a 2×2 rib cuff and hem also has a fully-fashioned saddle shoulder, meaning less friction when wearing a backpack.

Arch Rock 1/4 Zip L/S (left) – This 1/4 zip men’s sweater is designed for all your fall and winter adventures. Its Fair Isle pattern blends classic style with the durability, odor resistance, and quick-dry performance. Merino wool is naturally thermoregulating, durable, odor resistant, and moisture-wicking. The sweater features a 5-gauge fairisle and jersey body with a 1×1 rib at the neckline, cuffs, and hem.

Arch Rock Crew L/S (right) – The men’s Arch Rock Sweater blends classic Fair Isle patterns with modern performance. Crafted from 100% merino wool, it offers natural thermoregulation, moisture-wicking, and odor resistance for all-day comfort. With a 5-gauge knit and ribbed neckline, cuffs, and hem, it delivers timeless style and durability. Perfect for mountain adventures and cozy evenings, it’s your go-to for comfort and confidence.

Every 100% merino wool sweater in the Fall 2024 line is made with soft, comfortable 19.5 micron merino wool that does not itch.

Clouds Rest Hemp L/S (left) – Royal Robbins use of natural materials in its Fall collection extends beyond wool, with hemp as the primary ingredient in the new men’s and women’s Clouds Rest Hemp shirts.

This heavyweight adventure shirt is a durable button-up that draws inspiration from the Royal Robbins archives. The Clouds Rest Hemp long sleeve is made from a blend of soft, durable, odor-resistant, hemp and organic cotton with recycled polyester. An oversized patch pocket on the left chest adds both style and functionality to the shirt, which can be layered over a tee or hoodie.

Desert Pucker Dry L/S – The cult-classic, relaxed fit, long-sleeve adventure shirt for over 25 years, the Desert Pucker is a Royal Robbins staple with over one million sold. This soft, ultra comfortable, breathable, and durable shirt is built for adventure. Pucker shirts are made with wood-derived TENCEL™ Modal natural performance fibers, and we mitigate our emissions for this carbon neutral style through our “avoid, reduce, compensate” approach. This adventure shirt offers UPF 40+ sun protection and features a drop-in chest pocket with a sunglass sleeve. HeiQ Smart Temp body temperature-activated thermoregulation technology keeps you cool and comfortable.

Mojave Pucker L/S – Unmatched in comfort, the Mojave Pucker L/S offers three-season versatility with a slimmer fit. Soft, breathable, and durable, the Mojave Pucker is built for everyday adventures, and made with Carbon-Zero TENCEL™ Modal fibers, that utilize responsibly sourced wood and a process that uses 50% less carbon emissions and water consumption than comparable fibers. HeiQ Smart Temp body temperature-activated thermoregulation technology provides cool comfort. This shirt also offers UPF 40+ sun protection, and has a drop-in chest pocket with a sunglass sleeve.

The new fall collection is available to consumers now at specialty retailers and online at royalrobbins.com.

About Royal Robbins® 

Born in Yosemite in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, the Royal Robbins brand is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

*Responsible Wool Standard (RWS) wool, certified by Control Union cert. 895314

Media Contact: Verde Brand Communications | Elias Marsh | Elias@verdepr.com

 

 

 

 

 

 

 

 

Washington, D.C. (Sept. 5, 2024) — As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters.

Along with a 10th-anniversary celebration taking place a few blocks away from the U.S. Capitol on Thursday, Sept. 12, supporters of Outdoor Alliance will spend two days on Capitol Hill meeting with legislators. That builds on Outdoor Alliance’s work over the last decade, which has permanently protected 40 million acres of public land, secured $5.1 billion in funding for the outdoors, and converted more than 100,000 outdoor enthusiasts into outdoor advocates.

“This advocacy event exemplifies what we are all about — getting hikers, kayakers, backcountry skiers, surfers, mountain bikers, all leveraging their love of place to help conserve and protect places at scale,” said Adam Cramer, CEO of Outdoor Alliance.

The week will showcase the involvement of the Grasstops Collective, an Outdoor Alliance leadership and advocacy development program started earlier this year to train grasstops advocates in building relationships with policymakers, advocating for conservation priorities, and serving as conservation leaders in their regional communities. While in D.C. this week, Outdoor Alliance staff will lead an advocacy workshop for these grasstops leaders and others attending the 10th-anniversary event. Beyond the Grasstops Collective, representatives of companies ranging from Patagonia to REI will be in attendance, along with outdoor leaders and athletes, such as climber Tommy Caldwell and staff from the Outdoor Industry Association.

The 20 grasstops advocates who are part of the program in 2024 come from across the country, with a variety of backgrounds, outdoor recreation pursuits, and leadership roles. They include leaders of local climbing organizations, executive directors of mountain bike, recreation, and trail running organizations, Indigenous leaders, and outdoor business leaders.

The Grasstops program ties directly to one of Outdoor Alliance’s larger goals — increasing public engagement in the legislative process to advance conservation and outdoor recreation priorities. Along with the grasstops advocates, other supporters in attendance this week will include representatives of all 10 member organizations who are part of Outdoor Alliance and represent constituencies from many different types of human-powered outdoor recreation.

Specifically, supporters of Outdoor Alliance will be championing this week for passage of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package of outdoor recreation policy to improve outdoor recreation on America’s public lands and waters. This outdoor recreation policy package creates opportunities to improve how public lands are managed to enhance outdoor experiences for all. The EXPLORE Act includes many key bills that Outdoor Alliance and its partners have helped develop and refine alongside lawmakers.

“The fact is, legislators do listen and respond to constituents,” Cramer said. “Yes, there is a high level of disillusionment in the public domain relative to our political processes. The work with the Grasstops Collective, and our work in general, is about empowering people to see the bigger forest through the trees — helping them connect the dots that people’s collective voices do make a difference in achieving victories around these special places that need support.”

Over the last 10 years, Outdoor Alliance has united the human-powered outdoor recreation community to achieve lasting conservation victories, an overview of which is captured in a video about the last decade of its work. One of Outdoor Alliance’s biggest achievements was helping create momentum and consensus to pass the John Dingell Public Lands Package in 2019, which protected more than 14 million acres of public land and permanently reauthorized funding from the Land and Water Conservation Fund.

“Outdoor Alliance’s impact in the world of outdoor policy and advocacy cannot be overstated,” said Ryan Gellert, CEO of Patagonia. “Their team’s collective expertise has shaped legislation to protect public lands and waters, and ensure equitable access to outdoor spaces.”

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

New York, New York – September 5, 2024 |  Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, proudly announces the grand opening of its largest brand retail location to date at 580 Broadway in New York City. On September 6, 2024, the brand will celebrate the two-story, 14,164-square-foot store, representing the most complete expression of the Arc’teryx brand, with a dedicated focus on promoting circularity as the future of retail.

A New Era in Sustainable Retail

As the cornerstone of Arc’teryx’s commitment to sustainability, the 580 Broadway flagship location features an entire floor devoted to ReBIRD™️, the brand’s circularity platform. The ReBIRD Service Center is Arc’teryx’s largest global center for circularity, offering an extensive array of services to help customers maintain and extend the life of their gear.

“The Broadway store marks a significant milestone in our retail evolution.” said Delaney Schweitzer, Chief Commercial Officer. “We are proud to offer a space where our community can explore both new and pre-loved products under one roof and access unparalleled product care and repair services to keep their gear performing at its best for years to come. Building on the success of our original SoHo location, this new location is truly a hub for our community, a place for guests to engage with our pinnacle retail offering, build connections over coffee and share their love of the mountains.” 

ReBIRD Service Center: At the Heart of Circularity

Occupying the entire lower floor of the new 580 Broadway store, the ReBIRD Service Center is a hub of innovation and sustainability. Modeled after the ARC’One manufacturing facility near Vancouver, BC, the center offers a full suite of repair services, product education, and technical washing. With four full-time ReBIRD Repair Operators on site, guests can access everything from full zipper replacements to hardshell repanelling, as well as light repairs, washing, and waterproofing of used gear.

First-Ever In-Store ReGEAR™️ Collection

This flagship location also marks the global debut of in-store ReGEAR shopping. Guests can explore a curated selection of pre-owned items, meticulously refurbished by Arc’teryx technicians to meet the brand’s high-performance standards. From limited-edition capsule collections to rare vintage designs and one-of-a-kind pieces, the ReGEAR collection offers a sustainable alternative to buying new, with each item embodying the durability and reliability expected from Arc’teryx gear.

“With our first-ever ReGEAR showroom, we’ve curated a hand-picked selection of professionally refurbished used gear, celebrating iconic past-season designs and colorways” said Dominique Showers, VP ReBIRD™. “The ReBIRD Service Center – our largest to date – offers a full suite of complex repair options to keep gear in play. Combined with our curated selection of refurbished and vintage gear, we hope this space will help to shift consumer mindsets toward custodianship of their gear.”

A Commitment to the Community

Arc’teryx is more than just a retail brand; it’s a community leader committed to environmental stewardship. The ReBIRD floor at 580 Broadway will host various community events, including workshops with local artists, upcycled art installations, and custom NYC heat press patches for guests. The space will also feature special promotions like Gore Wash Week and Trade-In programs, encouraging guests to keep their gear in play rather than purchasing new.

A Space for Immersive Experiences

The 580 Broadway store also introduces new features designed to enhance the guest experience. A dedicated theater zone will host storytelling sessions, brand films, and community events, providing an immersive experience that deepens the connection between the brand and its community. Additionally, the store will feature the debut of A-Frame Café, Arc’teryx’s first in-store café in North America. This mountain-inspired refuge, designed for the city environment, offers a curated selection of beverages including Arc’tonics, specialty coffees, and teas. The menu also features mountain-inspired options such as Garuka Bars and Shār trail mix. In line with Arc’teryx’s commitment to sustainability, the cafe’s seating features cushions made from recycled Beta jackets, providing a distinctive and purposeful gathering place for visitors to relax and connect.

Store Design: Modern, Minimal, and Sustainable

The store’s design reflects Arc’teryx’s commitment to modernity and sustainability, featuring exposed ornate pillars, technical lighting, and a neutral color palette. The ReGEAR area includes fitting rooms, assessment counters, and workbenches, all set against a backdrop of light tones and minimalistic treatments to highlight the unique ReGEAR pieces and ReBIRD tools and machines.

For press images and additional information, please visit this link. Photographer credit: Jesse Liaw.  

For media inquiries, please contact media@arcteryx.com.

Arc’teryx Broadway
Address: 580 Broadway New York City, NY 10012 

About Arc’teryx: Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better. 

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