Archives: Press Releases

WILLISTON, Vermont (Jan 9, 2025) — Mammut, a brand synonymous with innovation and safety in mountain gear since its founding in 1862, will be partnering with two new sales agencies in the new year – Trail House Sales & Marketing Group and Redstone. Trail House will be driving brand growth in four western states – Arizona, California, Nevada and Hawaii. Redstone will be representing Mammut in the Pacific Northwest, including Alaska, Washington, Oregon, Idaho and Montana. Both agencies bring more than 20 years of experience in the outdoor industry to the brand.

“We are incredibly happy to welcome Trail House and Redstone to the Mammut family, and know that their knowledge of the industry, and passion for the outdoors will be a huge benefit to Mammut,” said Matt Kaplan, President, Mammut North America. “

Sean’s journey with Trail House has been marked by a commitment to building relationships and elevating brands in the outdoor space. His reputation for innovation, and customer-focused solutions makes him an invaluable addition to the Mammut family. Redstone, which has worked with Mammut in the past, will be returning to the brand with their passion for the outdoors, professionalism, and broad level of experience.

“Redstone is pleased to partner with Mammut, with its more than 160 years of creating products with an emphasis on innovation and safety!  We look forward to elevating this historic brand in the Pacific Northwest,” said Kendall Dewey, Principal at Redstone.

“We are looking forward to working with Mammut, a heritage brand with a strong reputation in the core outdoor community,” said Sean Kievning, founder of Trail House Sales & Marketing Group. “Mammut’s commitment to innovation and quality gear aligns perfectly with our mission – connecting outdoor enthusiasts with the best gear out there.”

Mammut welcomes Trail House Sales & Marketing Group and Redstone West as it continues to serve outdoor retailers and enthusiasts in the Western U.S. and Pacific Northwest with the quality mountain gear it is known for.

For more information about Mammut, its gear, apparel and brand initiatives, please visit Mammut.com. To contact Trail House Sales & Marketing Group, email Sean Kievning at  sean@mytrailhouse.com. To contact Redstone, email Kendall Dewey at kendall@Redstonewest.com.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media contact: Becca Katz | Becca@verdepr.com

 

SEATTLE – January 9, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the launch of its Teamwear Collection in the United States. This move marks the introduction of Craft’s decades of expertise in outfitting elite teams across Europe to the U.S. market, with performance gear designed for a wide range of sports, including soccer, track and field, gymnastics, and volleyball, ensuring top-tier apparel for teams and clubs nationwide.

For over 40 years, Craft has been at the forefront of athletic innovation, collaborating with world-class athletes, professional teams, and global federations to create gear that meets the highest standards. With more than 4,000 teams and clubs across Europe already trusting Craft for their performance needs—including esteemed soccer clubs such as Gent, AGF Aarhus, Darmstadt 98, Hammarby IF, and IFK Göteborg—the brand is now set to make a significant impact on the U.S. teamwear market.

Craft Teamwear is designed with the understanding that victory is built not just on game day but through relentless preparation. The collection offers a comprehensive range of apparel and accessories that excel from intense pre-season training to peak performance on game day. Whether it’s insulated jackets for cold-weather practice, waterproof rain gear for wet conditions, or baselayers and accessories for all-season comfort, Craft Teamwear ensures that athletes can practice hard in any weather.

Craft’s U.S. strategy focuses on building strong partnerships with a network of trusted sporting goods retailers and team dealers,  ensuring broad access to its premium products. By leveraging these partnerships, Craft strives to serve the diverse needs of clubs and teams across various sports, strengthening its commitment to both retail success and the broader athletic community.

“Craft has been outfitting athletes across a variety of sports with performance-driven apparel for over four decades, and we’re excited to bring that same dedication to a new generation of athletes in the U.S.,” says Jake Rawson, CEO of Craft Sportswear NA. “Our mission is to provide gear that excels at every level, supporting athletes from the grind of training to the intensity of game day. To back that promise, we’ve invested heavily in maintaining a strong inventory in Seattle, ensuring fast delivery and outstanding service. By partnering with trusted retailers and team dealers, we’re making sure that athletes at all levels—from world champions to everyday heroes—have the high-quality gear they need to push their limits and foster team pride.”

For more information about Craft’s Teamwear collection or to be connected with one of Craft’s preferred team dealers, contact teamwear@craftsports.us.

ABOUT CRAFT SPORTSWEAR

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

 

BOULDER, Colo. (January 9, 2025) – La Sportiva, makers of the world’s finest mountain gear, has garnered a number of notable awards for their new 24/25 ski hard goods collection. This year’s lineup showcases the company’s most advanced ski and boot designs to date, earning accolades in a variety of buyer’s guides. The Kilo boot, in particular, has received several impressive awards, highlighting the industry’s excitement for this new model.

Recognition of the Kilo boot in this year’s winter buyer’s guides includes:

• Freeskier – Editors’ Choice
• Backcountry – Editors’ Pick
• Ski Alper – Boot of The Year
• Ski Magazine – Best Uphill Boot

“The Kilo boot is a major leap forward for us,” said Jonathan Lantz, president of La Sportiva North America. “This boot isn’t just lightweight; it’s a powerful, high-performance tool designed for the demands of modern ski mountaineers. We’re excited to see that the media love this boot as much as we do.”

The Kilo is La Sportiva’s most advanced ski mountaineering boot to date. Weighing just 1kg, the $899 boot features a Grilamid Bio-Based LF Carbon™ shell technology for unmatched stiffness and durability without adding weight.

The brand’s Tempo and Capo skis were also recognized as some of the best backcountry skis of the year in a number of guides, with the Tempo being listed as one of Freeskier’s Editors’ Picks for the year.

Recognition of La Sportiva’s skis in this year’s winter buyer’s guides includes:

• Gear Junkie – Buyer’s Guide Select: Tempo
• Freeskier – Editors’ Pick: Tempo
• Freeskier – Buyer’s Guide Select: Capo

With a 103mm waist and a weight of 1450g, the Tempo is the go-to ski for adventurers looking for versatility and performance in all conditions. With a 20% weight reduction from the previous model, D30® dampening inserts, and a Paulownia wood core, the $949 ski delivers excellent edge hold, stability, and responsiveness.

Designed for powder lovers, the $949 Capo pairs power and playfulness in a lightweight package. At 117mm underfoot and weighing just 1550g, the ski’s D30® dampening inserts eliminate chatter, while a new core design boosts agility and stability in deep snow.

The 2024 ski collection, including the award-winning Kilo boot and Tempo and Capo skis, are currently available at specialty retailers and online at www.lasportivausa.com. Select media samples are available by contacting Sean Van Horn at Sean.Vanhorn@backbone.media.

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

 

 

 

 

 

 

 

WEST POINT, MS – Klean Kanteen, a pioneer in creating reusable food and beverage containers with over two decades of sustainable innovation, and Mossy Oak, a leading outdoor lifestyle brand deeply committed to conservation, are thrilled to announce a collaboration aimed at promoting environmental stewardship and enhancing outdoor experiences through reusable drinkware products.

Klean Kanteen’s mission to create versatile, sustainable products aligns perfectly with Mossy Oak’s passion for conservation and outdoor living. Together, these two iconic brands will leverage their collective expertise to inspire and empower individuals to adopt more sustainable practices in their everyday lives and outdoor adventures.

Klean Kanteen and Mossy Oak believe in leaving the world better than they found it. Klean Kanteen’s reusable containers help reduce single-use plastic waste, making it easier for consumers to make environmentally friendly choices. Mossy Oak’s dedication to preserving natural habitats through hunting, conservation, and stewardship initiatives ensures that future generations can enjoy the beauty and bounty of the great outdoors.

Klean Kanteen and Mossy Oak have collaborated on a range of co-branded products designed for outdoor enthusiasts as part of this partnership. These products will feature the latest in sustainable materials, hydration functionality, and artistic design, embodying the trademark qualities of both brands.

“We are excited to join forces with Mossy Oak, a brand that shares our values and commitment to sustainability. We’ve started out with their Country DNA pattern on our TKWIDE  and Rise Collections and look forward to expanding our offering as we ramp up our partnership,” said Hunter Shoop, Director of Global Brand & Product, Klean Kanteen.

The Klean Kanteen x Mossy Oak Country DNA collection is available now at kleankanteen.com and here.

About Klean Kanteen

Founded in 2004, Klean Kanteen is a leader in reusable stainless-steel drinkware and food containers with distribution worldwide. With a focus on environmental stewardship, Klean Kanteen is a B Corporation, a proud 1% For The Planet member, and Climate Neutral Certified. Working closely with values-aligned companies and organizations, Klean Kanteen supports efforts towards health, the reduction of single-use plastic, and environmental education and awareness. For more information visit Klean Kanteen’s website.

Klean Kanteen is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack’s Prairie Wings, and Bonefish and Tarpon Trust.

Follow Mossy Oak on Facebook, Twitter, Instagram, Pinterest, and YouTube.

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LONGMONT, Colo. (January 8, 2024) — Rossmönster, the leader in purpose-built adventure vehicles, is thrilled to announce the appointment of Timothy Morgan as Chief Revenue Officer. Morgan brings to Rossmönster over two decades of experience in the RV industry, having honed his skills in sales, business development and strategic leadership. Morgan’s naming as CRO marks a significant milestone in Rossmönster’s journey toward continued growth and innovation.

Morgan’s introduction to the RV world began at the age of 13, washing RVs at the dealership where his grandfather served as a service manager and his father as sales manager. By 18, he had transitioned into sales at Giant RV, where he developed a deep understanding of customer needs and market dynamics. His career progressed rapidly, taking on the role of national sales representative at Roadtrek, and most recently, serving a successful five-year tenure at Storyteller Overland. During his time there, he was instrumental in driving revenue growth and fostering industry partnerships.

In recognition of his contributions to the RV industry, Morgan was honored as one of RV Associates’ “40 Under 40,” a testament to his leadership and vision. His rich industry experience, combined with his passion for adventure vehicles, makes him an invaluable addition to the Rossmönster team.

“We are excited to have Morgan join our leadership team,” said Luke Farny, CEO of Rossmönster. “His deep roots in the RV industry, proven track record in revenue generation, and commitment to excellence align perfectly with our mission to deliver unparalleled adventure experiences to our customers.”

As Chief Revenue Officer, Morgan will oversee all aspects of revenue generation, including sales strategy, business development, and customer relations. His focus will be on expanding Rossmönster’s market, dealer presence, and enhancing the customer journey through innovative solutions.

To learn more about Rossmönster’s storied history and a more detailed look at its line of adventure trucks and vans, please visit rossmonster.com.

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About Rossmönster
Rossmönster redefines the adventure lifestyle, crafting premium trucks and vans that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftmanship, Rossmönster creates vehicles that are more than just a mode of travel — they’re a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.

COALVILLE, Utah. (Jan. 7, 2025) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered international acclaim, including a design award in December from Design MasterPrize, an award that highlights exceptional product design in a variety of sectors. In recent years, Escapod has earned other design honors, including the Red Dot Design Award and the IF Design Award in 2023.

The TOPO2, Escapod’s flagship model, represents the pinnacle of this commitment to innovation, combining aesthetics, performance, and durability to set a new standard in the recreational vehicle space.

A Rigorous, Ground-Up Approach to Design

The TOPO2 was conceived after five years of building Escapod’s original TOPO trailer, with the goal of creating the ultimate compact, easy to use camping trailer. The design journey began on paper with hand-drawn sketches, progressed through 2D and 3D digital renderings, and evolved into 3D-printed models for physical refinement.

Using advanced AutoCAD software, the design was engineered for production, culminating in a full-size prototype and master molds. Over the course of the first year of development, Escapod’s team refined the structure and insulation to achieve a lightweight yet robust design, offering unmatched performance and industry-leading insulation.

The TOPO2’s single-piece composite fiberglass body, featuring a recycled PET core, exemplifies this meticulous approach. Unlike traditional RVs that rely on flimsy walls joined by edge trim, Escapod’s design eliminates seams that could lead to mold or rot. The trailer’s hot-dip galvanized steel frame and proprietary Freeride Suspension System — a patented shock-in-spring independent trailing arm system — ensure ultimate durability and performance on any terrain.

Blending Performance with Forward-Thinking Design

The TOPO2’s aesthetic and functional excellence is reflected in its polyurea-based paint finish, applied with a base coat and textured dropcoat in stylish, contemporary colorways. These creative finishes stand out in a traditionally uninspired RV market. Inside, the TOPO2 offers a premium cabin experience with a Baltic birch finish, a queen-sized memory foam mattress, and ample storage. The fully equipped galley includes a full-size sink, ENO stove, and modular shelving for customizable functionality.

“Our untraditional approach to design and engineering has redefined how things are done in the RV industry, which has long been dominated by outdated manufacturing practices,” said Escapod founder Chris Hudak. “The TOPO2’s performance engineering and design-forward ethos have not only pushed the boundaries of innovation but also earned the respect of the global design community. These accolades affirm Escapod’s role as a leader in the outdoor and RV spaces. We are committed to delivering products that inspire and elevate every adventure.”

About Escapod Trailers

Founded on the belief that adventure should be accessible to everyone, Escapod Trailers specializes in designing and manufacturing high-quality off-road trailers that marry comfort, capability, and craftsmanship. The TOPO2, backed by an industry-leading 5-year warranty, is a testament to Escapod’s dedication to innovation and excellence. Visit escapod.us for more information or follow the adventures on Instagram.

Media Contact

Verde Brand Communications

(307) 235-0268

escapod@verdepr.com

 

BOULDER, Colo. (Jan. 7, 2025) – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with The Endorphin Group.

Sinbine, based at ROLL Recovery’s headquarters in Boulder, brings to ROLL Recovery his expertise in footwear sales and territory management experience, with experience ranging from iconic brands such as Adidas, Mizuno, and OOFOS.

The Endorphin Group, owned and led by Scott Schilter out of Denver, Colorado,  is an Independent Sales Agency covering the Rocky Mountain and Pacific Northwest regions. Their vendor partnerships are reputable brands in the run and endurance space such as Saucony, Nathan Essentials, GU Energy, that have a targeted interest in distribution to the Run and Outdoor Specialty Channels.

The Endorphin Group will focus on sales for the full line up of ROLL Recovery products, from their flagship massage devices such as the R8 Plus™ to the all-new SUPERPLUSH™ line of recovery footwear.  Endorphin will be the go-to for servicing ROLL Recovery’s specialty retail accounts, getting displays up and supporting in-store activations and partnerships that ROLL Recovery has planned for 2025.

“We are excited to lean into the expertise that The Endorphin Group has, especially in the footwear, endurance and outdoor spaces. Their organic relationships and reputation will support a steadfast, yet sustainable, growth trajectory,” said Jeremy Nelson, CEO and Co-Founder of ROLL Recovery.

“This is an exciting time to now be a part of the ROLL Recovery team. For over a decade, ROLL Recovery has continued to create innovative products that are designed to keep you moving. With the launch of our SUPERPLUSH™ recovery footwear line this year, we are expanding our true recovery story. I am looking forward to working with our retail partners at the national level to create and execute strategies to help further grow their business,” said Sinbine.

“It is an honor to work with Jeremy, Craig and the team at ROLL Recovery.  Our focus on a similar consumer and the product solutions that they offer make this a very complimentary relationship.  The Endorphin Group team is excited to service our retailers with the recovery products ROLL Recovery offers,” said Schilter.

ROLL Recovery products are available at specialty retailers and online. For additional information about ROLL Recovery’s full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, X, Facebook and check out their blog.

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.

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MANCOS, Colo. (Jan. 6, 2025) —  Alpacka Raft, the packrafting industry leader, today announced its new 2025 models and updates to its current packrafts. The lineup is headlined by the all-new Mage—a packable whitewater packraft engineered for the intermediate and advanced whitewater packrafter navigating Class III to IV water. The 2025 lineup also brings exciting updates to four of Alpacka’s celebrated models, all designed to elevate the paddling experience for seasoned experts and ambitious beginners.

The Mage is a next-generation whitewater packraft, combining evolutionary improvements to the whitewater-style hull and performance features from the unparalleled Valkyrie V3. The result is the fastest, smoothest, and most responsive traditional whitewater packraft Alpacka Raft has ever made.

“Our mission is to explore what’s possible in packrafting,” said Thor Tingey, CEO and Co-founder of Alpacka Raft. “The Mage represents the pinnacle of our passion and ingenuity. It’s light, lightning-fast, and handles large whitewater incredibly well. We are already inspired by what paddlers are doing with it, and we can’t wait to see where they take it next.”

Weighing less than the Valkyrie V3, yet offering increased cargo capacity for extended trips, the Mage is built for paddlers seeking versatility without compromising performance. The low-volume center panel stern hull is longer and narrower than other whitewater packraft models, which increases the waterline for maximum speed and tracking.

A subtle increase in bow and stern rocker keeps the Mage high and dry when launching off drops and punching through features without sacrificing the increased speed. The one-piece dropped floor is paired with a full-length inflatable pad, allowing for a speed similar to the Valkyrie while boosting edging, secondary stability, and efficiency.

Available in both a whitewater deck and self-bailing configuration, the Mage caters to a variety of paddling environments. The self-bailing draining holes include mesh-backed venturi flaps to increase speed and keep paddlers dry, especially while surfing. The new model comes equipped with a lace-in whitewater seat, Alpacka’s patented 4-point thigh straps, a backband, and a whitewater foot brace for the best fit and control available. Pricing for the Mage starts at $1,600.

Alpacka has also updated the Caribou, Expedition, Refuge, and Gnarwhal designs while retiring the longest running packraft model, the Classic. Additionally, the Mage has replaced Alpacka’s Wolverine model.

“Our packraft lineup includes a model for every paddler type. We are continuing to move forward and push the limits on design while providing options for everyone,” said Tingey. “From mellow river runs and fishing trips to demanding backcountry outings and challenging whitewater, and everything in-between, our lineup delivers something special for everyone who wants to use a packraft to access locations they otherwise couldn’t.”

The Colorado-based company has also implemented a new sizing system for all of its packrafts. Instead of using sit length, sizes will now align with standard height-based and general size categories. This simplified approach makes selecting the appropriate packraft more intuitive, as sizes will correspond to familiar clothing size ranges, such as small, medium, and large.

All models in the 2025 Alpacka Raft collection were just launched and are now available at alpackaraft.com

About Alpacka Raft

Founded in 2000 by mother and son team Sheri and Thor Tingey, Alpacka Raft makes the world’s best packrafts. With packrafts designed and handmade by a talented group of makers in its Mancos, Colorado facility, Alpacka Raft packrafts have been used and trusted on expeditions by some of the world’s most well-known adventurers. Alpacka Raft is committed to building a diverse community of boaters and is proud to provide high-quality, living-wage manufacturing jobs in a rural, mountain-town economy. For more information, visit alpackaraft.com