Archives: Press Releases

Guidesly, the first platform connecting a network of trusted guides to the world’s angler, recently closed its seed round of funding, raising $4 million from nearly 20 investors. This investment, highlighted by Graycroft Partners and Elysian Park Ventures, will help Guidesly further scale in vertical SaaS and continue to grow their reach in the outdoor recreation community.

 

“Guidesly has done a phenomenal job of creating a delightful user experience for both small business owners and their customers. They are making payments disappear on both sides of a complex, multi-step transaction, and they are bringing innovative technology to the SMB ecosystem,” says Will Szczerbiak, Graycroft Partners.

 

Continuing to invest in vertical sAAs has been a priority for Guidesly. The second half of 2021 saw a 300% increase in SaaS guides using the Guidesly platform. Vertical SaaS will continue to be at the forefront of the Guidesly business as new offerings will be rolled in the early parts of 2022.

 

“Vertical SaaS solutions continue to accelerate, focusing on providing impactful real-world solutions for the outdoor recreation marketplace,” said David Lord, CEO, Guidesly. “Companies offering unique vertical SaaS solutions save costs, increase revenue, and offer small business owners the ability to deliver leading customer experiences. Guidesly focuses on providing the technology to enable our clients to leverage the platform and deliver world-class guided experiences.”

 

The key to Guidesly’s business has been, and always will be, the guides on the platform. Part of this investment will be dedicated to growing the guide roster, which is quickly expanding. With a 100% increase in guides during Q3 and Q4, Guidesly is confident they will be able to provide high-quality fishing experiences in all major markets.

 

“Our firm is committed to backing companies helping to shape the future of sports, and Guidesly is a great example,” said Pete Vlastelica, Elysian. “The Outdoor Recreation business, as we know it, needs a better technology platform to become more guest-centric, responsive and deliver lower cost, higher revenue solutions. We are excited by what Guidesly is building and look forward to helping them realize their vision.”

 

Guidesly has grown quickly, nearly doubling in size since June of 2021. This momentum was evident through its high-profile roster of investors and will continue into 2022 with new product releases and offerings to both guides and consumers.

Guidesly connects anglers and guides to create memorable fishing experiences. By vetting potential guides, Guidesly ensures quality experiences with up-to-date guide schedules, fishing reports, and an integrated billing process. Anglers can find the type of trip and guide that fits their desires all in one place.

Learn more at guidesly.com.

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About Guidesly
Guidesly, Inc. is a technology company building a marketplace for the outdoor recreational industry. Guidesly connects outdoor enthusiasts with trusted guides through leading-edge consumer experiences and guide tools that improve the guest experience. By starting in fishing, Guidesly is connecting fishing guides and charter captains with anglers seeking fishing trips with a seamless experience between the web site and mobile applications. Guidesly targets the 51 million Americans who are searching for guided fishing experiences. From their local river to far-flung bucket list trips, Guidesly provides a journey for all anglers. Headquartered in Boston, Mass, Guidesly is run by a team that includes veterans of mission-driven consumer tech companies, award-winning designers, and proven experts in building cloud-based software platforms and businesses. For more information, visit guidesly.com.

Guidesly, the first platform connecting a network of trusted guides to the world’s angler, recently closed its seed round of funding, raising $4 million from nearly 20 investors. This investment, highlighted by Graycroft Partners and Elysian Park Ventures, will help Guidesly further scale in vertical SaaS and continue to grow their reach in the outdoor recreation community.

 

“Guidesly has done a phenomenal job of creating a delightful user experience for both small business owners and their customers. They are making payments disappear on both sides of a complex, multi-step transaction, and they are bringing innovative technology to the SMB ecosystem,” says Will Szczerbiak, Graycroft Partners.

 

Continuing to invest in vertical sAAs has been a priority for Guidesly. The second half of 2021 saw a 300% increase in SaaS guides using the Guidesly platform. Vertical SaaS will continue to be at the forefront of the Guidesly business as new offerings will be rolled in the early parts of 2022.

 

“Vertical SaaS solutions continue to accelerate, focusing on providing impactful real-world solutions for the outdoor recreation marketplace,” said David Lord, CEO, Guidesly. “Companies offering unique vertical SaaS solutions save costs, increase revenue, and offer small business owners the ability to deliver leading customer experiences. Guidesly focuses on providing the technology to enable our clients to leverage the platform and deliver world-class guided experiences.”

 

The key to Guidesly’s business has been, and always will be, the guides on the platform. Part of this investment will be dedicated to growing the guide roster, which is quickly expanding. With a 100% increase in guides during Q3 and Q4, Guidesly is confident they will be able to provide high-quality fishing experiences in all major markets.

 

“Our firm is committed to backing companies helping to shape the future of sports, and Guidesly is a great example,” said Pete Vlastelica, Elysian. “The Outdoor Recreation business, as we know it, needs a better technology platform to become more guest-centric, responsive and deliver lower cost, higher revenue solutions. We are excited by what Guidesly is building and look forward to helping them realize their vision.”

 

Guidesly has grown quickly, nearly doubling in size since June of 2021. This momentum was evident through its high-profile roster of investors and will continue into 2022 with new product releases and offerings to both guides and consumers.

Guidesly connects anglers and guides to create memorable fishing experiences. By vetting potential guides, Guidesly ensures quality experiences with up-to-date guide schedules, fishing reports, and an integrated billing process. Anglers can find the type of trip and guide that fits their desires all in one place.

Learn more at guidesly.com.

###

About Guidesly
Guidesly, Inc. is a technology company building a marketplace for the outdoor recreational industry. Guidesly connects outdoor enthusiasts with trusted guides through leading-edge consumer experiences and guide tools that improve the guest experience. By starting in fishing, Guidesly is connecting fishing guides and charter captains with anglers seeking fishing trips with a seamless experience between the web site and mobile applications. Guidesly targets the 51 million Americans who are searching for guided fishing experiences. From their local river to far-flung bucket list trips, Guidesly provides a journey for all anglers. Headquartered in Boston, Mass, Guidesly is run by a team that includes veterans of mission-driven consumer tech companies, award-winning designers, and proven experts in building cloud-based software platforms and businesses. For more information, visit guidesly.com.

Guidesly, the first platform connecting a network of trusted guides to the world’s angler, recently closed its seed round of funding, raising $4 million from nearly 20 investors. This investment, highlighted by Graycroft Partners and Elysian Park Ventures, will help Guidesly further scale in vertical SaaS and continue to grow their reach in the outdoor recreation community.

 

“Guidesly has done a phenomenal job of creating a delightful user experience for both small business owners and their customers. They are making payments disappear on both sides of a complex, multi-step transaction, and they are bringing innovative technology to the SMB ecosystem,” says Will Szczerbiak, Graycroft Partners.

 

Continuing to invest in vertical sAAs has been a priority for Guidesly. The second half of 2021 saw a 300% increase in SaaS guides using the Guidesly platform. Vertical SaaS will continue to be at the forefront of the Guidesly business as new offerings will be rolled in the early parts of 2022.

 

“Vertical SaaS solutions continue to accelerate, focusing on providing impactful real-world solutions for the outdoor recreation marketplace,” said David Lord, CEO, Guidesly. “Companies offering unique vertical SaaS solutions save costs, increase revenue, and offer small business owners the ability to deliver leading customer experiences. Guidesly focuses on providing the technology to enable our clients to leverage the platform and deliver world-class guided experiences.”

 

The key to Guidesly’s business has been, and always will be, the guides on the platform. Part of this investment will be dedicated to growing the guide roster, which is quickly expanding. With a 100% increase in guides during Q3 and Q4, Guidesly is confident they will be able to provide high-quality fishing experiences in all major markets.

 

“Our firm is committed to backing companies helping to shape the future of sports, and Guidesly is a great example,” said Pete Vlastelica, Elysian. “The Outdoor Recreation business, as we know it, needs a better technology platform to become more guest-centric, responsive and deliver lower cost, higher revenue solutions. We are excited by what Guidesly is building and look forward to helping them realize their vision.”

 

Guidesly has grown quickly, nearly doubling in size since June of 2021. This momentum was evident through its high-profile roster of investors and will continue into 2022 with new product releases and offerings to both guides and consumers.

Guidesly connects anglers and guides to create memorable fishing experiences. By vetting potential guides, Guidesly ensures quality experiences with up-to-date guide schedules, fishing reports, and an integrated billing process. Anglers can find the type of trip and guide that fits their desires all in one place.

Learn more at guidesly.com.

###

About Guidesly
Guidesly, Inc. is a technology company building a marketplace for the outdoor recreational industry. Guidesly connects outdoor enthusiasts with trusted guides through leading-edge consumer experiences and guide tools that improve the guest experience. By starting in fishing, Guidesly is connecting fishing guides and charter captains with anglers seeking fishing trips with a seamless experience between the web site and mobile applications. Guidesly targets the 51 million Americans who are searching for guided fishing experiences. From their local river to far-flung bucket list trips, Guidesly provides a journey for all anglers. Headquartered in Boston, Mass, Guidesly is run by a team that includes veterans of mission-driven consumer tech companies, award-winning designers, and proven experts in building cloud-based software platforms and businesses. For more information, visit guidesly.com.

Outdoor blanket brand hires Kris Fry as creative director and promotes internal team members

Rumpl, the category leader in premium outdoor blankets, announces the hiring of Kris Fry as Creative Director and internally promotes three team members, elevating AshLee Anderson to Director of Marketing, Michael Archer to Director of Global Operations and Emily Darby to Director of Supply Chain Planning. This new phase of hiring and director-level promotions marks a strategic period of growth for Rumpl, highlighting a robust team dedicated to introducing the world to better blankets.

 

Kris Fry joins the Rumpl team effective immediately, bringing over a decade of creative driven strategy from the agency and brand side to help push Rumpl to its next phase of creativity and purpose-led branding. Fry recently served as Global Creative Director at Smartwool, where he led the creative strategy and design for over five years. Before Smartwool, Fry worked at agencies like Factory Design Labs, where he led the creative department for brands like Oakley, The North Face, SCOTT Sports, Coors and Eddie Bauer.

 

“Wylie and the entire Rumpl team have built a unique brand and I am thrilled for the opportunity to be the next Creative Director. Throughout our conversations, I was continually inspired by the team, the vision, and the bright future for Rumpl. I share the same passions for purpose-led brand building and innovative product designs and emotional storytelling — all of which will be used to fuel an incredible ride,” says Kris Fry, Creative Director at Rumpl.

 

In addition to Fry, Rumpl invests in its current team by promoting talent from within across key departments, including:

• AshLee Anderson, Director of Marketing
• Michael Archer, Director of Global Operations
• Emily Darby, Director of Supply Chain Planning

 

“Working in operations at Rumpl through a period of rapid growth has been the most challenging and rewarding experience in my career to date. In turn, I’ve also learned more than ever with the help of great mentorship and leadership. I look forward to helping forge the path ahead for the operations team as the brand continues to be a category leader. The sky’s the limit for the talented group Rumpl has assembled,” says Michael Archer, Director of Global Operations.

 

For more information on Rumpl, please contact Senior Account Manager Maria Brickman at maria.brickman@rygr.us.

 

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and multi-purpose blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.

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AUSTIN, TEXAS. (Jan. 20, 2022) – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active lifestyle agency will focus on increasing national brand awareness around the burgeoning performance sunglass and prescription eyewear sector of the business.

Founded in 2013 as a two-man operation, ROKA launched with the mission to redefine the standard of performance design. Today, the company is a global household name within triathlon, run, and bike spaces and has won international accolades such as the ISPO and Red Dot product design awards. The brand’s expansion is due to its team’s ability to fill in the blind spots of the eyewear industry through tech and design innovation, consumer feedback, and product development. ROKA’s growth mindset keeps the brand rising to the top of every category they lean into.

“In recent years, we’ve expanded our offerings beyond endurance sports to encompass a more multi-functional purpose. We believe this shift fills the overlapping space between the performance-driven consumer and the everyday active lifestyle consumer,” said Rob Canales, Co-founder and CEO of ROKA.  “Backbone’s 25 years of experience in the active lifestyle industry makes them the right partner for us as we ignite the evolution of our brand to reach the needs of a broader audience.”

The company’s mission to own the process of developing their products, increase accessibility to tools that will elevate performance, and enhance their products through first-hand testing from world-renowned athletes sets them apart from other key players in the market.

“ROKA is already a household name for triathletes, runners, and cyclists, and we’re excited to introduce the brand’s combination of style and performance to a broader market,” said Ian Anderson, partner and vice president of public relations at Backbone Media. For more information regarding ROKA, please direct inquiries to Max Krapff at max.krapff@backbone.media.com.

 

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About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Facebook and Instagram.

 

About Backbone Media 

Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has consistently been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.backbonemedia.net.