The New deuter Speed Lite Pro Wins ISPO Award for Lightweight Speed on the Trail

Munich, Germany (June 20, 2024) – deuter, a global leader in backpacks and outdoor equipment, celebrates the ISPO Award 2024 win for its new Speed Lite Pro backpack series. Designed for ambitious, fast-paced hikers, the Speed Lite Pro prioritizes lightweight construction and exceptional comfort without sacrificing essential features.

“We’re honored to receive the ISPO award for our new Speed Lite Pro series. This recognition reiterates our commitment to innovation, quality outdoor products, and comfort,” says Jonathan Degenhardt, managing director at deuter USA.

The Speed Lite Pro (MSRP $120-140) will be available in sizes 17SL, 19L, 23SL, 25L, and 28SL. The pack achieves its award-winning performance through a combination of key features:

  • Unmatched Comfort and Stability – Wide, breathable shoulder straps, comfortable hip fins, and an adjustable sternum strap create a secure, load-bearing fit that minimizes strain on the shoulders and back.
  • Quick Access on the Move – Strategically placed pockets on the shoulder straps and hip fins keep essentials like water, snacks, and navigation tools readily available.
  • Ultralight Design for Efficiency – The new LiteAir back system minimizes the weight to an impressive 1lb 8oz for the 25L.
  • Sustainable Innovation – deuter prioritizes environmental responsibility and offers a lifetime warranty on all The Speed Lite Pro collection is a bluesign® product, Green Button certified, Climate Partner certified, and PFAS free.

“Comfortable and stable backpacks are particularly important for speed hiking. The new Speed Lite Pro impresses with its great fit, good ventilation and low weight,” says the IPSO Award Jury.

The Speed Lite Pro will be available at retailers and online in March 2025. For media inquiries or more information, please email andrea.green@rygr.us.

About deuter: From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

 

Gerber Gear Teams Up with Brooklyn Bell to Expand Limited Edition Artist Series

PORTLAND, Ore. (June 20, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools announces today the next installment of the Gerber artist series. Teaming up with outdoor artist and mountain athlete, Brooklyn Bell, Gerber will debut outdoor-inspired illustrations created by Bell and added to the award-winning USA made Assert folding knife. This artist collaboration is exclusively available on www.gerbergear.com

Bell, renowned for her mountain biking, skiing, and artistic talents, lives in the Pacific Northwest and crafts artwork that reflects outdoor experiences. Blending hand drawings with Photoshop, Bell finds inspiration from friends, music, role models, mountain culture observations, and her favorite colors of the moment.

Bell’s illustration will be available for a limited time on the Gerber Assert. Built in Gerber’s zero-waste Portland, OR factory, the Assert is a lightweight compact carry knife that is purpose-built for exploring outdoors. The S30V plain edge blade balances ruggedness and finesse matched with a textured handle for optimal grip. The Assert is the perfect match for Bell’s designs and will give everyone confidence when spending time outside.

“Expanding the artist series with Brooklyn is a testament to our commitment of inspiring more people to explore the outdoors,” said Ash Williams, Gerber’s Global Head of Marketing. “Bell’s signature outdoor designs are a perfect fit for the Gerber brand as it continues to launch new partnerships and bring unique products to market.”

To learn more about Brooklyn Bell please visit https://www.brooklynbelldesign.com/ or follow her on Instagram.

Like all Gerber products, the limited artist series knives are backed by the Gerber Guarantee, a limited lifetime warranty hailed as one of the best in the industry.

To learn more about the Gerber artists series, please visit www.gerbergear.com or connect with Gerber on Instagram and Facebook.

Download images HERE

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About Gerber:

Gerber is a global outdoor brand founded in 1939 that builds knives, multi-tools, and problem- solving gear for wherever the pursuit may lead you. For 85 legendary years, Gerber products have been used by mountain climbers, trail hikers, backpackers, kayakers, and more. Gerber products are at home on a hunt in the middle of nowhere, and patio campsites right outside the home. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. All Gerber products are backed by the Gerber Guarantee, a limited lifetime warranty. For more information, please visit www.gerbergear.com.

 

Outdoor Participation Hits Record Levels for Ninth Consecutive Year

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors

 

BOULDER, COLO [June 18th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The report provides members of the outdoor industry exclusive participation data and activity insights that will inform business strategies for the year ahead.

The 2024 Outdoor Participation Trends Report shows that the outdoor recreation participation base grew 4.1% in 2023, to a record of 175.8 million participants, a number that represents 57.3% of the United States population. The number of outdoor recreation participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing.

Other key findings of the 2024 Outdoor Participation Trends Report include:

  • In 2023, 22.2 million more Americans aged six and older participated in outdoor recreation than were participating in 2019.
  • For the first time ever, more than half of American women participated in outdoor recreation.
  • Members of the LGBTQ+ community continued to be the most active adult cohort.
  • The participant base became more ethnically and racially diverse in 2023, but not by much. 69.7% of participants are White, 10.3% are Black, 13.4% are Hispanic, 5.3% are Asian or Pacific Islander, and 1.4% identify as people with other ethnic/racial origins.
  • The average number of outings per participant in 2023 fell 11.4% – from 70.5 outings per participant in 2022 to 62.5 outings per participant in 2023.
  • In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “The data in this report reveals invaluable insights so that our members can strategically grow their business and so that our industry can serve a broader audience of participants and make outdoor recreation even more accessible.”

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who is doing what in the outdoors — as well as when and how. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research that produces the annual Outdoor Participation Trends Report and publishes the findings in partnership with OIA every year.

“Our report highlights interesting shifts in who’s recreating in the outdoors. While we’re excited to see some increases in participation diversity, there is still more work to be done in order to keep pace with changes in the demographics of the U.S. population,” said Lesford Duncan, Executive Director of Outdoor Foundation. “The findings of this report is a clear call for our outdoor ecosystem, including outdoor industry and public sector efforts, to work together to increase participation by prioritizing representation and inclusion in design, marketing, programming, outreach, and advocacy.”

The 2024 report reflects data gathered during the 2023 calendar year. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and Outdoor Foundation partners.

 

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Renowned surfers John and Nathan Florence join the Lift Foils team to expand the sport of surf foiling

Aguadilla, Puerto Rico (June 18, 2024) — Lift Foils – creators, innovators, and developers of eFoils, surf foils, and foiling equipment – announces today the signing of John and Nathan Florence to the Lift Foils team, in conjunction with the launch of the new Florence Collection by Lift. A groundbreaking collaboration, the well known and highly regarded professional surfers look to work with Lift Foils to highlight the ways in which surf foiling is a complementary and essential tool for watermen and women seeking to deepen their connection to the ocean, remove themselves from crowded surf lineups, and allow surfers to still enjoy and explore on open water when surf conditions are less than ideal.

The Florence brothers are renowned for their surfing achievements, deep appreciation of the ocean and as avid stewards for ocean conservation and protection. Together, they bring an authentic and passionate perspective to surf foiling. Through this collaboration, John and Nathan will share their stories and experiences, showcasing how foiling can expand the horizons of any surfer’s journey. Downwind foiling, with its unique blend of innovation and opportunity for exploration, offers new ways to engage with the water, making it a valuable addition to the quiver of any ocean lover.

“I’ve grown up around the ocean, spending almost every day of my life enjoying it, whether it’s surfing, bodysurfing, or sailing,” said John Florence. “In the last few years, downwind foiling has become a big part of that – being able to ride waves miles offshore and essentially go as long as you want is a dream. Partnering with Lift allows me to dive deeper into that world, and is an exciting opportunity to help design and hopefully inspire people to enjoy the ocean in a different way.”

“Foiling has expanded my range of activities in the water, and gives an experience on the water that’s free from crowds or on days with just a little wind or tiny swell,” said Nathan Florence. “Foiling feels like flying, with rides lasting 20-30 minutes or longer. Some of our first foiling experiences were with Lift, and we’re thrilled to officially partner with a brand that aligns with our passion for deep water exploration.”

On the product side, the collaboration between Lift Foils and the Florence brothers focused on the development of two front wings and a back wing to feed the soul of downwind exploration. The Florence 110 X is based on the DNA of the thoroughbred 110 High Aspect X, but with a side of user friendliness rarely seen in wings of this size and aspect ratio. The increased camber enhances low-end useability while the high modulus carbon construction gives the rider precision control. Meanwhile, the Florence 130 X is tuned to perform as John and Nathan’s downwind daily driver. The 130 X has the top and low end needed to enjoy downwind runs in all conditions with speed and style. Finally, the Florence 21 X is the ultra high-performance downwind tail, with the medium length fuselage providing just enough stability, while the low angle of incidence provides limitless glide to connect bumps.

“As athletes, John and Nathan Florence accomplish the unimaginable which is always exciting to watch and experience. But above all, we value their humble nature and tremendous character,” said Nick Leason, founder of Lift Foils. ”There is no doubt that the sport of foiling will rise to new levels of excellence under their leadership, and we consider it a great honor and we’re extremely excited to collaborate with the Florence brothers.”

To hear more from John and Nathan as they discuss their journey with downwind foiling and the development of the Florence Collection with Lift Foils, please visit Lift Foils’ YouTube page.

The new Florence Collection of wings is available now direct from Lift Foils by visiting https://liftfoils.com/florence, or through Lift Foils retailers. For more information about Lift Foils, its products, and initiatives, visit https://liftfoils.com/.

About Lift Foils

Lift Foils is the creator of the original electric hydrofoil (eFoil), owner of many of the patents used in today’s eFoil components, and the preeminent leader in the eFoiling space. Founded in

2010 in Puerto Rico by engineer and avid surfer Nick Leason, the Lift eFoil allows riders of all levels to experience flight over almost any body of water at speeds over 30mph, with no waves or towing required. Lift Foils’ eFoils and surf foils can be found at more than 350 affiliates and retail partners in 80 countries across the globe. For more information or to find a retailer near you, go to www.liftfoils.com.

 

 

Schaefer Outfitter Selects Backbone as Public Relations Partner

AUSTIN, TX (June 17, 2024) – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Cat Purvis at cat.purvis@backbone.media.

 

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074

Schaefer Outfitter Selects Backbone as Public Relations Partner

AUSTIN, TX (June 17, 2024) – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Cat Purvis at cat.purvis@backbone.media.

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074

 

 

Outdoor Retailer and Outdoor Design + Innovation Debut Next Gen Products and Technologies Fueling Record Outdoor Participation

New brands reflect the evolving profile of the outdoor consumer

Extensive educational programming and events provide insight and connections to support the growing outdoor marketplace

 

SALT LAKE CITY (June 14, 2024) – Outdoor Retailer and Outdoor Design + Innovation, North America’s leading business to business events for the outdoor industry, open next week at the Salt Palace Convention Center in Salt Lake City. From June 17-19, 2024, brands, buyers, product developers, media, industry leaders, and more will convene to discover new products and materials and make connections to support the business of outdoor recreation. Next generation products for camping, hiking, climbing, watersports, traveling, and everyday outdoor adventures will be on display, along with best-in-class suppliers of raw materials, the latest technologies in manufacturing and sustainability, and ingredient brands. Attendees can also learn and network at over 50 educational sessions and events.

“Outdoor Retailer is built for discovery, and this summer’s show is an incredible opportunity to find a wide range of new products and meet new brands,” said Sean Smith, Outdoor Retailer show director. “This is where brands are born, where we foster relationships across the industry, and where we learn about what’s next in outdoor and how to better support our community. We’re looking forward to our time together in Salt Lake.”

“We’re excited to launch Outdoor Design + Innovation and support a seamless navigation for the entire supply chain,” said Trish Concannon, Outdoor Design + Innovation (ODI) show director. “Our new co-located sourcing show aligns with Outdoor Retailer’s commitment to enhancing the event experience for both exhibitors and attendees. At ODI, you’ll be able to meet with top suppliers of raw materials, find manufacturing partners and supply chain solutions, learn from trend forecasters and circularity experts, and more.”

Over the show’s three days, the schedule is full of education sessions, industry events, happy hours, and opportunities to make new connections. Programming will take place on multiple stages all on the show floor – The Camp, The Ranger Station, and the Overland Experience will be at Outdoor Retailer; and the Trend + Design Center at Outdoor Design + Innovation. With over 50 educational sessions and events, industry experts and panel conversations will discuss a variety of important topics, including retail, participation, allyship, sustainability, supply chain, marketing, and more; and sessions from the Outdoor Industry Association (OIA) will take place across the education spaces.

Among the events on the schedule:

  • Media Preview, where journalists can get an early look at brands and new products, is Sunday, June 16, from 6-9 p.m. on the second floor of the Hyatt Regency.
  • The ODI Buyer Tour, which will inform participants on sourcing, supply chain, and private label opportunities, is June 18 at 11 a.m. at the Trend + Design Center.
  • An evening celebration at the Shopify Industry Party at OR and ODI on the first night, June 17, in the Hyatt Regency from 6-9 p.m.
  • Meeting the winners of the 6th annual Outdoor Retailer Innovation Awards during a reception at 4:30 p.m. in The Ranger Station.
  • Happy hours sponsored by Jitsu on June 17 in The Camp and two with TikTok Shop, June 17 in The Ranger Station and June 18 in The Camp.
  • Plus, a morning hike with MyTrailPals, and more – view the full education and events schedule here.

At both Outdoor Retailer and Outdoor Design + Innovation, buyers and attendees have three days to meet with brands and suppliers to see new products and materials hitting the market. Several key trends can be seen with this summer’s exhibitors: convenience and portability; technological integration to make the outdoor experience more inclusive; sustainable solutions to minimize the impact on the planet; and multifunctional and versatile design.

Among the exhibitor products highlighting these trends:

Convenience

Technology

  • Brightz: Affordable, weather resistant, and durable LED lights for bikes that stay vibrant even in a rainstorm, lasting 36+ hours.
  • JackRabbit: Compact electric minibikes that are easily stowable.
  • Renogy: Portable solar panels suitable for cars, homes, boats, and trailers reducing consumers’ carbon footprint by limiting reliance on grid power.

Sustainability

  • EiR NYC: Clean beauty and wellness skincare derived from natural ingredients that soothe muscles, heal skin, and protect from the elements. Packaging is sustainable, plastic-free, and biodegradable.
  • Lemongrass Farms: 100% natural, cruelty free, water-based bug spray, designed without seed oils, GMOs, and alcohol.
  • KenDor Textiles: In a partnership with Circularity B.V., new yarns formed by utilizing a chemical free, waterless mechanical process to recycle old textiles.
  • Taiwan Garment Industry Association: Transforming agricultural and fishery waste into new textiles.

See the full list of exhibitors for Outdoor Retailer here and Outdoor Design + Innovation here and download the Outdoor Retailer mobile app to find the floor plan, matchmaking, and help navigate the show.

Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.

For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

MATADOR x CARRYOLOGY COLLABORATE ON NEW EDX™ LITE BACKPACK

BOULDER, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador® x Carryology EDX™ Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag series. This very limited EDX Series pack drops on Monday, June 17th at 9am MDT, and is anticipated to quickly sell out.

The Matador x EDX Lite Backpack is a highly innovative 22-liter packable bag designed for travel and everyday carry. Built collaboratively by both design teams, this pack combines Carryology’s expertise in design for daily carry and Matador’s in-house product development knowhow. Crafted with custom, ultra-lightweight materials, the EDX Lite is made to withstand the elements with Matador and Carryology’s HydraGaurd™ weatherproofing technology.

“The EDX Lite Backpack is the latest evolution of our collaboration with Carryology, which quickly sold out last year,” said Chris Clearman, founder and CEO of Matador. “We wanted to build off the massive success of the original series, so our teams developed this pack from the ground up, using ultra-lightweight materials to make this next generation even lighter and more packable. We designed this with comfortable carry in mind for travelers looking for an efficient yet sleek bag they can pack for any adventure.”

Last year, Matador and Carryology introduced the EDX series, a three-piece travel and EDC capsule that redefined the concept of One Bag Travel. The EDX Series included a lightweight sling, small messenger bag, and backpack, each with packable and waterproof features. Now, the EDX Lite maintains the performance-first design ethos and continued focus on durability and storage.

Additional key features include:

  • Water resistant YKK® sealing zippers on all external pockets + security loops
  • Dedicated laptop sleeve with protective false-bottom and added security slip
  • Expandable magnetic water bottle pockets for a streamlined aesthetic
  • Adjustable and removable sternum strap

The Matador® x Carryology EDX™ Lite Backpack (MSRP: $150) is available at https://www.matadorequipment.com/pages/matador-x-carryology and qualifies for free shipping within the United States. See here for a design video, and here for more details on the product design.

ABOUT MATADOR TRAVEL EQUIPMENT
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com.

ABOUT CARRYOLOGY
Carryology is a leading platform dedicated to exploring, inspiring, and celebrating the world of carry. With a global community of passionate enthusiasts, professionals, and brands, Carryology aims to redefine the way we carry, from bags and backpacks to travel gear and everyday essentials. Through engaging articles, in-depth reviews, innovative collaborations, and thought-provoking discussions, Carryology strives to elevate the art and science of carrying, providing valuable insights and inspiring ideas to help individuals optimize their everyday carry experience. Join us on our journey as we explore the intersection of design, functionality, and style in the world of carry. For more information about Carryology, visit: https://www.carryology.com/.

La Sportiva Expands Its Premium Apparel Line with Summer Alpine Tech Collection

BOULDER, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has had success with the winter capsule, and, due to requests from its athlete team, is releasing a summer collection to round out the line.

“At La Sportiva, we aren’t afraid to make products that are specifically designed for elite climbers and alpinists,” said Jonathan Lantz, president of La Sportiva North America. “The one constant in our line is change. From cutting-edge climbing shoes that help climbers send complex problems, to unique jackets that allow alpinists to tackle highly technical routes, we are always looking at new ways that our products can help athletes push boundaries. Alpine Tech is a perfect example of this commitment to innovation, and represents the future of our apparel line.”

The Helixir Shell Jacket and Pants are standouts of the summer Alpine Tech collection. The Helixir products are engineered for vertical pursuits and are made with an innovative material called Spectra, a cut-resistant yarn made of Ultra High Molecular Weight Polyethylene (UHMWPE), which provides an industry-leading strength-to-weight ratio that is 15 times stronger than steel. The waterproof jacket has a 3-layer PFC-Free waterproof membrane, a helmet-compatible hood, and an articulated construction in the shoulders and knees. The Helixer Jacket has an MSRP of $265, while the Helixer Pants are listed at $129.

Comfort meets performance with the new Big Wall Pullover Hoodie, a 9.1 oz top that uses innovative materials to provide warmth without adding the bulk of a traditional fleece. This versatile piece is made with Tech Stretch Aero, a unique polyester fiber that uses eight projections arranged radially around a hollow core. Tech Stretch Aero’s unique fiber construction enhances the jacket’s insulating properties and is 50% lighter than conventional polyester materials. The Big Wall Hoodie is available for men and women and is priced at $145.

The Aequilibrium Lite Insulation Jacket is a new piece that provides insulation in core areas and breathable panels on the back and under the arms to keep users comfortable during summer mountaineering excursions. The Primaloft Polartec PowerGrid insulation provides breathable warmth in wet and dry conditions, while the Pertex Quantum shell helps to trap air and enhance the insulating properties of the jacket. The 10.8 oz piece uses La Sportiva’s Vapovent Light material on the back panel, which is made with a tri-dimensional brushed mesh to retain warmth while releasing moisture. This lightweight insulated piece retails for $189.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the fall of 2024. Select samples for media will be available prior to the release of the line. Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.   

 

 

 

Overland Expo Pacific Northwest, World’s Premier Overland Consumer Festival, Debuts Next Gen Overlanding Vehicles, Technologies and Accessories Fueling Record Overlanding Participation, June 28-30 in Redmond, Oregon

REDMOND, OREGON (June 12, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Pacific Northwest (PNW), the second of four 2024 U.S. events, will take place June 28-30 Deschutes County Expo Center. With over 350 vendors, this consumer expo showcases the newest off-road autos, motorcycles, tents, cookware and equipment, mobile power, and technologies bringing the comforts of home to first time participants. Exhibitors from 10 different countries will show their latest offerings including Four-Wheel Pop-Up Campers, Optima Batteries, Rhino-Rack, and Yakima, among others.

Overland Expo Pacific Northwest hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. Key show highlights include:

“Following a successful Overland Expo West show, we look forward to nurturing the momentum of our overlanding series introducing more consumers to this experience,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “New, casual participants are seeking simple, easy experiences rather than epic expeditions. Our event series caters to both new and experienced overlanders, providing a wide range of activities, brands, and training sessions enhancing their overlanding adventures.”

A highlight of the show every year is The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build, while the 2024 Ural Gear Up Standard was chosen for the 2024 Ultimate Overland Motorcycle Build.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com