Archives: Press Releases

SALT LAKE CITY (Jan. 29, 2025) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, introduces a new Nordic formula that creates a permanent glide surface that performs across a wide range of snow conditions and can be enhanced with traditional wax for heightened performance in specific snow conditions. PHANTOM Glide Nordic creates an environmentally friendly foundation for all Nordic skis and provides a permanent hydrophobic coating that bonds to the base material preserving base health and improving glide in most conditions compared to traditional waxes.

“For the everyday Nordic skier and racer, PHANTOM Glide Nordic is an essential component to your ski preparation and maintenance. PHANTOM Nordic-treated bases stay healthy and retain glide performance in a broad array of conditions,” says Billy Demong, Head of Strategic Product Development at PHANTOM Glide. “For me the best part is that I don’t have to wax. PHANTOM protects the base from drying out or having the pores close. I wax when I want the best glide I can achieve for racing or for some extreme conditions, like really cold, dry snow. But if I don’t wax for an extended period I can rely on the great glide that PHANTOM Nordic provides.”

PHANTOM Glide and PHANTOM Glide Nordic are a permanent, wax-free treatment applied just once to the base of skis or snowboards. The treatment bonds deep into the base material and allows Nordic athletes to eliminate the time-consuming and intensive process of waxing except for when it is absolutely necessary. PHANTOM Glide provides increased glide for the lifetime of the ski or snowboard and possesses no environmental harm or harm to humans. For maximum efficacy, it is recommended that customers take their skis and snowboards to an authorized PHANTOM Glide dealer with a PHANTOM Glide “Magic Box” cure station.

“With PHANTOM Glide Nordic, I can save time and money on frequently waxing my skis and save the wax for race days knowing that I have an effective foundation for glide on my ski bases.” says Demong. “Simply put, PHANTOM Nordic has been a game-changer for my Nordic performance and ski prep.”

PHANTOM Glide Nordic is available in a bulk spray specifically designed for dealer application. For more info on PHANTOM Glide and PHANTOM Glide Nordic, as well as authorized dealers with Magic Box cure stations, please visit https://phantomglide.com. For media inquiries, please contact Account Manager Ryan Silven at ryan.silven@rygr.us.

About PHANTOM Glide: 

Developed by scientists and engineers, and tested by elite athletes, PHANTOM Glide is the result of advanced material innovation, designed to enhance glide performance with a single application. Unlike traditional wax, PHANTOM Glide permanently integrates into the base of skis and snowboards, optimizing glide for the lifetime of the equipment. It delivers consistently fast and reliable performance across a wide range of snow conditions and temperatures. Additionally, PHANTOM Glide is formulated to remain stable and durable without breaking down over time. For more on PHANTOM Glide visit https://phantomglide.com.

Contact: Ryan Silven
ryan.silven@rygr.us

970-924-0704 ext. 2114

 

 

 

 

EDINBURGH, Scotland (Jan. 28, 2025) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is once again revolutionizing home cooking with the launch of the Ooni Halo Pro Spiral Mixer.

Available for purchase in April 2025, the Halo Pro combines Ooni’s commitment to quality and innovative design to bring revolutionary spiral mixing technology to the home. The Halo Pro enables home chefs and bakers to create everything from restaurant-quality pizza dough to fresh sourdough loaves, big batches of chocolate chip cookies and birthday cakes for those special occasions.

What sets the Halo Pro apart is its revolutionary spiral mixing technology. Until now, spiral mixers have only been found in professional kitchens, bakeries and pizzerias. Home kitchen stand mixers have been dominated by brands with traditional planetary mixers, which are not optimal at mixing bread doughs. Professionals looking for higher quality dough have chosen spiral mixers instead, as the innovative engineering enables the hook and bowl to revolve simultaneously around a breaker bar, creating a dual-action kneading system. Crucially, this creates stronger gluten strands, and independent third party experts determined that the Halo Pro achieves better dough compared to a planetary at-home mixer.

“Ooni has always been about pushing the boundaries of what’s possible cooking at home,” said Kristian Tapaninaho, Founder and Co-CEO at Ooni. “We changed how people made pizza at home forever when we created the first Ooni pizza oven in 2012, and now we’re bringing that same innovative spirit and high standards to change the game with stand mixers in your kitchen.”

The Halo Pro blends incredible precision with huge capacity. An intuitive digital interface allows users to finely adjust between 58 different mixing speeds for unmatched control at a simple turn of a dial, and set a timer to automatically stop. The removable 7.3 quart bowl can handle up to 11 pounds of dough at a time – enough for 20 pizzas or six loaves of bread. In addition to a Spiral Dough Hook and patent-pending Removable Breaker Bar, the Halo Pro includes a Geared Whisk and a Flexible Beater to deliver the versatility that a home user desires for everything from whipping delicate meringues to mixing cake batters with ease.

Darina Garland, Co-Founder and Co-CEO added, “We have learned so much from our global Ooni Community of customers over the past 12 years. We know they care about making truly great dough, and we are so excited to share the Halo Pro with them. Our new mixer will really help everyone level up their dough and baking, and we can’t wait to see folks sharing their epic bakes and pizzas with their friends and family at home. That is the heart of what Ooni is all about.”

The Halo Pro’s modern, minimalist look seamlessly integrates into any kitchen décor, ensuring it is as visually appealing as it is functional. This combination of performance and design cements the Halo Pro as a must-have for bakers.

Beginning April 8, 2025, The Ooni Halo Pro Spiral Mixer will be available for purchase in two colors – Polar White and Charcoal Grey – retailing at $799.00 at Ooni.com. Sign up now to be among the first notified when it’s available to buy: www.ooni.com/pages/explore-halo-pro-spiral-dough-mixer.

About Ooni

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pizza oven. Known for bringing pizza ovens to backyards all over the world, Ooni is a trailblazing company that creates products to elevate the joy of being together.

Ooni’s ovens give users the ability to cook authentic, flame-cooked pizza in just 60 seconds, ready to start cooking in 25 minutes or less and heating up to 950 ˚F — twice the temperature of a home oven and the searing temperature you need for incredible Neapolitan-style pizza. Beyond pizza, Ooni’s ovens are capable of searing steaks to perfection, baking bread, roasting vegetables and so much more.

In addition to offering award-winning ovens, Ooni has a comprehensive range of must-have accessories and carefully curated ingredients for pizza cooks, all available on ooni.com.

There is only one planet to make pizza on, and Ooni believes they have a responsibility to protect and restore it. Ooni’s annual Impact Report gives a detailed summary of their key focus areas, the progress they’ve made, and lays out what’s to come.

In 2022 Ooni became a Certified B Corp™. After undertaking a rigorous assessment and verification process, Ooni has joined a community of like-minded companies and leaders using business as a force for good.

To explore the full Ooni Pizza Ovens product range, visit ooni.com.

Media Contact

Meg Herrington, Backbone Media

meg.herrington@backbone.media

 

 

BORÅS, Sweden – January 23, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion to Craft’s Elite Run Team, marking an exhilarating new chapter in the brand’s commitment to trail running excellence on a global stage.

“I’m really excited to welcome some amazing new people to the Craft Elite Team this season,” said Abel Recknold, Team Manager of the Craft Elite Run Team. “They’re passionate, talented, and deeply connected to the trail and ultra-trail community. I feel lucky to have them on board, and I can’t wait to see how we all grow and push each other this year.”

Meet the new athletes joining the 2025 Craft Elite Run Team:

David Sinclair (United States)
David’s versatility and experience as both a trail runner and a cross-country skier set him apart. Highlights of his career include setting course records and winning events like the Silver State 50-Miler and Mt. Tam Trail 50K. David’s athletic prowess and commitment make him a standout member of the team. @david.a.sinclair.92.

Tommy Sullivan (United States)
A prominent figure in ultrarunning, Tommy’s notable results include a top-10 finish at the Speedgoat 50K and a strong performance in the 2024 UTMB CCC race. His relentless determination and love for the mountains make him an invaluable addition to the team. @letsrun.tom.

Mary Denholm (United States)
An emerging force in ultrarunning, Mary transitioned from road racing to trail running in 2024, where she has already made a significant mark. She won the 2024 Leadville Trail 100 with the second-fastest time in race history (18:23:51), finishing more than three hours ahead of her closest competitor. Her marathon personal best is an impressive 2:36:28. @eatrunandbemary.

Grant Barnette (United States)
Grant’s journey from high school cross-country star to accomplished ultra-endurance athlete has been nothing short of remarkable. His key achievements include 2nd place at the Grindstone 100 Miler and a first place victory at the Telluride Mountain Race. @runwithgrant.

Jupiter Carera (Mexico)
Known for his endurance and speed, Jupiter has become a rising star in competitive trail running. His accomplishments include a 2nd-place finish at the 2024 Black Canyon Ultras (100K) and a strong showing at the Western States Endurance Run. Jupiter’s career continues to flourish as he takes on prestigious races worldwide. @jupiter_careracasas.

Linus Hultegård (Sweden)
Based in Gothenburg, Linus is a rising star in ultra-running with exceptional speed and adaptability. When he’s not racing, Linus works part-time as a heart surgeon, exemplifying his unique balance of athletic and professional excellence. @linushultegard.

Johan Lantz (Sweden)
A skilled Swedish ultra-runner from Ockelbo, Johan is known for his strength and consistency in long-distance trail events. Johan began competing in ultra-marathons in 2012 and quickly established himself as one of Sweden’s top endurance athletes. @johanlantz.

Joacim Lantz (Sweden)
Joacim, a Swedish ultra-runner from Ockelbo, is renowned for his endurance and tactical approach to racing. His entry into ultra-running in 2012 followed years of competing at a high level in other endurance disciplines. @joacimlantz.

Elov Olsson (Sweden)
Elov, one of Sweden’s premier ultra-runners, hails from Ockelbo and is widely respected for his grit and determination in challenging races. He began ultra-running in 2012 and has since competed across Europe in some of the toughest events. @elovolsson.

“The run team is an integral piece of the Craft puzzle right now,” said Niklas Moberg, Head of Brand at Craft. “The insights they provide are invaluable for refining our products, and having access to such elite talent is a dream for any brand builder.”

Each of these athletes demonstrate an extraordinary commitment to their craft, overcoming challenges and achieving remarkable milestones on the trails. By aligning with these exceptional trail runners, Craft Sportswear underscores its dedication to empowering athletes and fostering a community that thrives on determination, resilience, and a passion for adventure.

Current Craft Sportswear athletes include David Laney (U.S.), Tim Tollefson (U.S.) , Ida Nilsson (Sweden), Emkay Sulliven (U.S.), Mimmi Kotka (Sweden), Tommy Rivs (U.S.), Arlen Glick (U.S.), and Aroa Sio (Spain).

ABOUT CRAFT SPORTSWEAR

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsportswear.com

 

Vuarnet, the legendary French eyewear brand, is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 – 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style, and authenticity, uniting Vuarnet’s heritage with a fresh vision for the future.

“The ‘IT’S A VUARNET DAY’ campaign is more than a celebration of eyewear; it’s a call to seize every moment and embrace journeys in the outdoors,” said Alessandro Zanardo, Thélios & Vuarnet CEO. “Together with Vuarnet, we are excited to inspire individuals worldwide to explore new horizons, just as this iconic brand has always done.”

It features the extraordinary endeavors of Vuarnet Fellows: mountaineers Charles Dubouloz and Liv Sansoz, climbers Adrian Ballinger and Emily Harrington, and snowboarder Forrest Shearer. These world-class athletes and adventurers embody the essence of Vuarnet and showcase Vuarnet’s seamless blend of performance with elegance in every environment—from alpine peaks to city streets. Vuarnet Fellows embody this ethos through their daring pursuits and unshakable passion for exploration and bring the campaign to life across stunning landscapes.

“A VUARNET DAY for me is a beautiful day in the mountains, filled with effort, contemplation, and the comfort getting back to base, all while being well protected from the sun by Vuarnet mineral lenses!” explains Charles Dubouloz. “Being part of this campaign is a great source of pride. I’m happy to promote mountaineering alongside Vuarnet, a historic brand here in the Alps. Vuarnet is a true partner throughout the year and a real asset for achieving ambitious goals. Beyond the sunglasses that accompany me everywhere and protect me no matter where I go, there are strong human connections and shared values that help us grow together.”

As part of the campaign, Vuarnet is partnering with Strava to put on the IT’S A VUARNET DAY Challenge. The challenge is designed to inspire outdoor activity, community connection, and peak performance. Athletes of all abilities are invited to log a total of 4 hours on the slopes by skiing, snowboarding, hiking, skating, or snowshoeing. Through this partnership, the campaign will encourage athletes, outdoor enthusiasts, and everyday adventurers to seize the day and make every outing extraordinary.

The Fall Winter 2024 – 2025 Collection marks a new era for Vuarnet, including three distinctive families of eyewear that honor the brand’s pioneering spirit. This collection debuts 10 new shapes and redefines Vuarnet’s catalogue into three families: Atelier, Lifestyle, and Outdoor.

The Atelier family is inspired by mountain exploration and combines refined elegance, lightweight protection, and high impact-resistance to provide peak protection with great style. Arctic 01 and 02 join the Glacier models in the Atelier collection. Both feature side-shield inspired lens accents and a removable leather nosepiece and integrated cord. Crafted from Japanese titanium and genuine leather and feature signature Vuarnet mineral glass lenses. Arctic 01 is a classic pilot shape while Arctic 02 takes on a rectangular statement.

The Lifestyle range features the beloved Legend, Edge, and Belvedere lines, and now includes three new Belvedere shapes – 05, 06, 07 – and Alpine 01 and 02. Belvedere 05, 06, and 07 are bold in sculptural Italian acetate frames. Alpine 01 and 02 take inspiration from the Vuarnet archives and bring back the iconic hooked temple for secure protection in any condition. All feature signature Vuarnet mineral glass lenses.

Performance with style describes the Outdoor offering. Three new shapes crafted from bio nylon and inspired by vintage ski goggles – Altitude 01, 02 and 03 – join ICE and Racing to round out the lineup. Altitude 01 provides complete protection with mask-like fit and top visor. Altitude 02 evolves Vuarnet’s classic Legend 02 cat eye shape with integrated side shields. Altitude 03 is bold with its angular lens shape and flat brow bar, and features integrated side shields for protection against glares. Altitude 01 features organic polycarbonate lenses, Altitude 02 and 03 are equipped with signature Vuarnet mineral glass lenses.

Vuarnet is renowned for its undisputed know-how and is the only eyewear brand to produce its own mineral lenses. Its manufacturing site in Meaux, France, is certified by the French government as “Entreprise du Patrimoine Vivant” (Living Heritage Company). Mineral glass lenses provide exceptional optical clarity for high-definition vision and are scratch and shock resistant.

Proprietary to the brand is its reputed Lynx™ technology. It provides the best protection from the sunlight directed to the sensitive upper part of the eyes and from the light reverberation to the lower part of the eyes through a unique bi-shaded mirror treatment.

The Fall Winter 2024 – 2025 collection is now available on vuarnet.com, in Vuarnet boutiques and at select opticians. The “IT’S A VUARNET DAY” campaign launches globally in January 2025. The IT’S A VUARNET DAY Challenge on Strava is live through April 23, 2025.

About Vuarnet :

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. 

Jean Vuarnet pioneered such innovations as inventing the “egg” or “tuck” position and was the first skier to compete on metal-edged skis, helping him win the gold medal in downhill skiing at the 1960 Winter Olympic Games. He is known for creating Avoriaz, the first car free resort, and Portes du Soleil with an avant-garde approach to the mountains.

Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. This unique savoir-faire is recognized by the label “Entreprise du Patrimoine Vivant” by the French government.

VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.

About Thélios:

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces, and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred. In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to

create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.