Archives: Press Releases

Morrisville, Vt. (Oct 17, 2024) – Outdoor headwear and accessories brand Turtle Fur, has launched a bold new brand platform, positioning itself as a symbol of protection and inspiration for every adventure. Calling on its community to “Step Outside Your Shell,” Turtle Fur celebrates its roots of moxie, grit, curiosity, adventure, and kinship in the outdoors.

“Our new platform weaves together our heritage with our future,” says Erika Canfield, Vice President of Marketing at Turtle Fur. “We’re committed to providing what you need for outdoor adventures – warmth, comfort, protection from elements, exceptional fit and feel – while appreciating the moxie it takes to embrace the journey.”

Turtle Fur’s new logo encompasses the values and visions behind the updated platform. The turtle’s shell represents protection from elements, a source of comfort, and a sense of belonging the brand provides in both product and social support. It also serves as a reminder to “step outside your shell” to grow and thrive. A hidden sun in the logo’s negative space symbolizes Turtle Fur’s connection to outdoor adventures. The yellow hue pays tribute to the brand’s roots, inspired by founder Millie Merril’s original store, the Yellow Turtle.

Canfield and her team at Turtle Fur recognize that their consumer’s physical and mental health is tied to time spent outdoors; however, challenges like weather and intimidation often stand in the way. The new platform acknowledges these challenges as shared human experiences and offers support in overcoming them by helping all communities prioritize well-being with quality accessories that make facing tough conditions easier.

Turtle Fur also hopes to serve as a beacon of inspiration by embarking on a new chapter after 42 years in business. From their roots in ski culture, the brand now extends their reach beyond the slopes to all outdoor environments like trails, rocks, and riversides. Turtle Fur’s new branding reflects the expansion into uncharted territory and represents the brand’s efforts to step outside its own shell.

The holistic brand overhaul takes a 360° approach, touching everything from mission to web design to a sustainable packaging suite that reduces the brand’s material consumption by 27%. To find out more about stepping outside your shell with Turtle Fur, visit turtlefur.com and follow them on social media @turtlefur.

About Turtle Fur:
Since 1982 Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create responsible solutions for every body that feel great, in every element, built for a life lived outside. As a Certified B Corp(R), Turtle Fur is committed to using business as a force for positive change.

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BALTIMORE (October 16, 2024) — LifeStraw, a public health B Corp and Climate Neutral Certified Brand on a mission to provide equitable access to safe drinking water, announces the launch of two new LifeStraw Home products: LifeStraw Home Studio Water Filter Dispenser (10-cup) and the LifeStraw Home High-Capacity Water Filter Dispenser (35-cup). They’re designed for everyday use, filtering out bacteria, parasites, microplastics, PFAS and lead while improving taste.

“We’re excited to expand our Home Collection with two new products designed to bring versatile filtration solutions to smaller dorm rooms or apartments and home or office spaces,” says LifeStraw CEO Alison Hill. “Our advanced water filtration technology removes bacteria – and believe it or not, the rest of the leading water filters do not-  along with more than 30 contaminants like microplastics and PFAS while dramatically improving the taste of tap water.”

The LifeStraw Home Studio Water Filter Dispenser (10-cup) ($54.95) is a colorful, compact water filter dispenser designed to look cute in small spaces and protect you from tap water contaminants. The perfect size to fit in small refrigerators or on the countertop, the LifeStraw Home Studio Water Filter Dispenser is available in six vibrant colors.

The LifeStraw Home High-Capacity Water Filter Dispenser (35-cup) ($84.95) is a versatile Scandinavian-inspired water filter dispenser designed to elevate your kitchen countertop and protect you from tap water contaminants. This dispenser makes a bold statement on your countertop and is made with durable, BPA-free materials + available in two modern colors. An optional wooden stand ($39.95) is available for added style and elevation to complement the dispenser’s modern aesthetic.

Features of the new LifeStraw Home 10-Cup and 35-Cup Water Filter Dispensers include:

• Filtration that actually does stuff – the only water filter dispensers that removes bacteria, parasites, and microplastics. Reduces lead, mercury, and chemicals, including PFAS (“forever chemicals”), chlorine, herbicides, pesticides, dirt, sand, and cloudiness while retaining essential minerals like magnesium and potassium that are good for your health.
• Improves taste and avoids the need to buy single-use plastic bottled water.
• Dual filtration technology:
  • LifeStraw Membrane Microfilter Removes:
    • 999999% of bacteria (E. coli, etc.)
    • 999% of parasites (Giardia, Cryptosporidium, etc.)
    • 999% of microplastics
    • Pore size: 0.2 micron
    • Filters 264 gallons (1,000 liters), up to 1 year with regular use
    • The membrane microfilter will stop allowing water to filter through once it’s reached the end of its lifetime
  • LifeStraw Activated Carbon + Ion Exchange Filter Reduces:
    • Lead, mercury, chromium III, cadmium, copper and other heavy metals
    • Chlorine and odors for improved taste
    • Chemicals including PFAS, pesticides and herbicides
    • Filters 40 gallons (150 liters), up to 2 months with regular use
  • Independently lab tested by internationally recognized labs with all claims substantiated by publicly shared lab reports, including meeting:
    • NSF 53 standards for reduction of lead, mercury, chromium III, cadmium and copper
    • US EPA & NSF P231 drinking water standards for the removal of bacteria and parasites
    • NSF P473 standard for reducing PFOA and PFOS (PFAS)
    • NSF 401 standard for emerging chemical contaminants
    • NSF 42 standard for chlorine reduction

Like all LifeStraw products, for every purchase, a child in need receives safe drinking water for a year. “At LifeStraw, we believe in the power of innovation to drive positive change and are inspired by the challenge of bringing together design, powerful technology and social impact in a tangible and meaningful way,” continues Hill. LifeStraw is a B Corp and Climate Neutral Certified brand, committed to meeting the highest standards of verified social and environmental performance, transparency and accountability. To learn more about LifeStraw’s dedication to providing equitable access to safe drinking water worldwide, visit www.lifestraw.com and explore its 2023 Responsibility Report.

ABOUT LIFESTRAW

LifeStraw believes everyone deserves equitable access to safe drinking water. With humanitarian roots, the company began over 25 years ago with the creation of its Guinea worm filter, which has been instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw is a Climate Neutral certified B Corp designing beautiful, simple and functional products to provide people with the highest protection from unsafe water, no matter where they live or where they source their water. LifeStraw products are used in more than 64 countries by schools, clinics, outdoor enthusiasts, adventure travelers, and households. They are regularly deployed to support communities impacted by emergencies or natural disasters requiring potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe and online at www.lifestraw.com. Follow LifeStraw on Instagram and TikTok at @LifeStraw.

 

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(Boulder, CO) — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S., Puerto Rican, and Canadian nonprofits and charitable organizations that exemplify the unstoppable essence of Defender. Winners are chosen by public voting for finalists in the six contest categories:

• Veteran and Civil Servant Outreach Award — Presented by Hearts & Science
• Community Services Award —Presented by ei³
• Search, Rescue, and Emergency Support Services Award — Presented by PELICAN
• Outdoor Accessibility and Education Award — Presented by OUTSIDE Interactive Inc.
• Animal, Wildlife, and Marine Mammal Welfare Award — Presented by Disney
• The Defender Service Honorees — Past 2021, 2022, and 2023 finalists who are given a second chance to win a custom Defender 130 vehicle

Outside and four other corporate partners have joined this initiative to provide further support for the respective organizations across the different categories. CHASE, as presenting sponsor, will donate $5,000 to each of the five finalists per category, for a total of $150,000 across 30 finalists. Category sponsors include OUTSIDE Interactive Inc., ei³, PELICAN, Hearts & Sciences, and Disney. Each category sponsor will also donate $25,000 to its respective category winner.

Each winning organization will receive a fully customized Defender 130 vehicle to help their work go further. Featuring three rows of seating for up to eight people, along with 88.9 cubic feet (2,516 liters) of load capacity, the Defender 130 is fully capable of assisting these organizations with their mission of service. The winners will collaborate with the Defender team to fully outfit their vehicle with Defender accessories required for their organization’s needs, as well as a custom exterior vehicle wrap.

Sam Allen, Defender U.S. brand director, said: “Defender Service Awards returns for a fourth consecutive year, celebrating organizations dedicated to making a difference in their communities. Year after year, we are inspired by the video submissions and learning about the incredible work taking place across North America. We are honored to provide the winning organizations with financial support and customized Defender 130 vehicles to help further their reach and impact.” 

The finalists’ videos are now posted on Landroverusa.com and Landrover.ca for public voting through October 17. Winners will be announced by December 1, 2024.

“Advocating for a more accessible and inclusive outdoors is at the core of everything we do, and so we’re thrilled to continue our partnership with Defender on this great initiative,” said Robin Thurston, CEO & Founder of OUTSIDE Interactive Inc. “We’re proud to sponsor this year’s Outdoor Accessibility and Education category and help the winning organization make even more of an impact in getting everyone outside.”

Last year’s Defender Service Awards winners include Squamish Search and Rescue Society for the Pelican Search and Rescue Award, Honour House Society for the Hearts & Science Veterans Outreach Award, Manitoba Underdogs Rescue for the Animal Planet Animal Welfare Award, Kairos Adventures for the ei³ Community Services Award, and Youth Sports Alliance for the OUTSIDE Interactive Inc. Outdoor Accessibility and Education Award. Each winning organization was awarded with a Defender 130 to further their efforts within their respective communities. Since 2021, $700,000 in monetary awards and 18 Defender models have been provided to organizations across the U.S. and Canada.

For more information on the Defender Service Awards presented by CHASE, please visit LandRoverUSA.com or Landrover.ca.

1. ABBREVIATED RULES. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on June 17, 2024, and ends on October 17, 2024. TO ENTER, MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA; BE AN ELIGIBLE CHARITABLE ORGANIZATION; AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit www.landroverusa.com/experiences/events-and-sponsorships/defender-service-awards/index.htmlor www.landroverca.com/experiences/events-and-sponsorships/defender-service-awards/index.htmlfor Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.
2. Information and rules on the Defender Service Awards presented by CHASE can be found hereand Canadian rules here.

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Notes to Editors

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable, and seriously durable. A modern-day hero that respects the past but at the same time anticipates the future.

Available in 90, 110, and 130 body styles, with up to eight seats, each has a charisma of its own.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust.

The Defender brand is underpinned by Land Rover, a mark of trust built on 75 years of expertise in technology and world-leading off-road capability.

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery, and Jaguar.

Important Notice
JLR is constantly seeking ways to improve the specification, design, and production of its vehicles, parts, and accessories, and alterations take place continually. While every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part, or accessory. All figures are manufacturer’s estimates.

Further Information 

Joe Stauble

PR and Communications Manager JLR

201-264-5991

jstauble@jaguarlandrover.com

Media website: www.media.landrover.com

Social Channels:

TikTok: https://www.tiktok.com/@defender

Facebook: http://www.facebook.com/Defender

Twitter: http://twitter.com/Defender

Instagram: http://instagram.com/Defender

YouTube: http://www.youtube.com/LandRoverusa

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and reward. Each year, Outside reaches over 250 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com.

 

Safety Harbor, FL – October 15, 2024 – Sawyer, a pioneer in water filtration and outdoor protection, is transforming disaster relief in real-time by supplying and donating over 20,000 water filters, nearly 1,000 32 oz jugs of sunscreen, and more than 5,300 bottles of Picaridin insect repellent to those affected by Hurricanes Helene and Milton. These critical supplies are made possible through the dedicated efforts of local first responders and organizations like the American Red Cross, Samaritan’s Purse, Convoy of Hope, Save Our Allies, WC Kitchen, Water by Women, Waves for Water, and many more.

In the aftermath of Hurricane Milton, widespread flooding has severely compromised water supplies, leaving over 1.5 million people without access to clean drinking water. Contaminated water has rendered local supplies undrinkable, prompting cities to issue boil water advisories. Sawyer’s donation of water filters represents a significant shift away from the cumbersome logistics of bottled water, offering a faster and more efficient solution. A single Sawyer Tap Water Filter can replace two pallets (1,900 liters) of bottled water, providing 500 gallons of clean drinking water per day. These lightweight, compact filters enable affected communities to safely access water directly from compromised sources, reducing transportation delays and the reliance on single-use plastic bottles.

Sawyer’s water filter technology, widely used by backcountry enthusiasts and in international relief efforts, remove 99.99999% of bacteria and 99.9999% of protozoa, making them critical in preventing waterborne illnesses such as cholera and E. coli, which often emerge in disaster scenarios like Hurricane Milton. With the storm leaving many areas isolated, the portability and durability of Sawyer’s filtration systems have proven essential for both immediate relief and long-term recovery efforts.

Sawyer’s filtration products are uniquely designed to be easily restored to their original flow rate, even in heavy-use situations, through backwashing with the included cleaning plunger. Each filter undergoes three rounds of testing to meet the Sawyer Standard, ensuring maximum reliability in the field. More information at Sawyer.com.

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Media Contact:

John Dicuollo, john.dicuollo@backbone.media

Hurricane Relief Effort Images (Credit Sawyer)

About Sawyer

Since 1984, Sawyer has been at the forefront of innovation in water filtration, insect repellent, sunscreen, and first aid. Sawyer’s water filtration systems are popular among backpackers, due to their unparalleled bacteria removal rates and simple, lightweight design. Sawyer filters boast stronger fibers and a 15+ year lifespan, making them the filter of choice for global health initiatives led by the EPA, WHO, UNICEF, and over 140 charity organizations. Supported by 90% of Sawyer’s profits, these programs have impacted over 28 million people worldwide. Most of Sawyer’s products are proudly made in the USA in Safety Harbor, Florida. For more information, visit Sawyer.com.

 

 

 

 

 

SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will provide strategic leadership to support the company’s ambitious objectives over the coming years.

Christian Mason’s appointment reflects Astral’s longstanding commitment to being its retail partners’ favorite vendor. With his extensive industry experience, Mason will play a vital role in building and strengthening long-term relationships with key partners and optimizing sales performance across all product categories Astral sells.

“Coming out of the post-COVID lull, Astral’s brand and product engines are running hot and consumer demand is higher than ever,” said Philip Curry, Founder and CEO of Astral. “As we navigate growth opportunities ahead, we are thrilled to have Christian lead our B2B partnership strategy. With his proven skills and dedication to core retailers, there is not a better person to guide Astral’s thoughtful expansion into the future.”

Mason has a strong background in sales and marketing, having launched his career in the 1990s managing a paddlesports outfitter and retail business near Crested Butte. Since then, he has led sales teams and strategies at leading outdoor brands, including Oboz, Dakine, Petzl, Deuter and Sitka. His proven track record of leading great teams and fostering deep industry relationships will be an asset to Astral’s future growth.

Mason resides in Bozeman, Mont., with his wife and two sons. He is passionate about the outdoors, frequently engaging with nature through activities on rivers, trails, and mountain peaks.

For more information about Astral, its products, and initiatives, please visit Astraldesigns.com.

About Astral

Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest-impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

 

WILLISTON, Vermont (Oct. 15, 2024) — Founded in 1862, Mammut has built a reputation for innovation and safety in mountain gear. From climbing gear to skiing equipment, Mammut is at the forefront of safety technology, designing products that empower adventurers to explore the mountains with confidence. The new Barryvox® S2 continues in Mammut’s tradition of pushing boundaries by combining advanced technical features with a user-friendly design, bridging the gap between complexity and ease of use in avalanche transceivers.

Four years in the making, Mammut worked with its athletes, pros, patrollers and partners to design a smart, fast and easy-to-use beacon. The Barryvox S2’s intuitive design and 70 meter range makes it easy for beginners and experienced professionals to respond quickly and confidently in emergencies, even during complex rescues. The user-friendly interface guides the operator through a search with clear instructions and audible search guidance. During fine searches, the S2 guides users down to the last meter and indicates when and where to probe as soon as the minimum burial depth has been found.

New and refined features include:

• Without a reduction in range or battery life, the compact design, with slimmer profile (6 mm thinner) and lighter hardware, is easy and comfortable to carry
• A first-ever in beacons, the Memory-in-Pixel (MIP) screen technology is designed for optimal readability in all conditions – even in direct sunlight or while wearing polarized glasses
• The integration of the Barryvox app enables digital connectivity with functions such as firmware updates and access to the new “Barryvox Training Park”
• The Barryvox Training Park enables users to train in realistic simulated scenarios to improve their avalanche search skills and be better prepared for an emergency
• “Interference Guard” increases the strength of the sending signal when electro-magnetic interference (EMI) is found. In conjunction with Barryvox’s EMI warnings, the Interference Guard offers the highest level of EMI protection.
• The user-friendly “Intelligent Fine Search Guidance” leads you through a fine search with easy to follow interactive visuals and acoustic guidance (a sequence of tones) – providing the fastest, most accurate fine searching to date (the only interactive guidance through fine search on the market)
• Probing indication also shows the burial depth, helping rescuers transition to pinpointing the exact location of the person buried
• In the event of a secondary avalanche, the S2 automatically switches to Rescue SEND if a rescuer does not move for four minutes
• The group check function allows users to check the transmission frequency and strength of other avalanche transceivers quickly and easily
• In the event of multiple burials, the S2 will guide you to the strongest signal first

“With the Barryvox S2, Mammut has taken an already cutting edge product and made it smaller and lighter without reducing effective range, battery life, functionality or accuracy – an engineering feat warranting the upgrade in and of itself,” said Doug Workman, Mammut’s Avalanche Safety Manager.  “Additionally, the MIP screen is incredibly easy to see in all light conditions and with all types of optics. Bluetooth has made firmware updates and setting management incredibly easy and the mobile beacon park (which registers probe strikes with the Barryvox’s internal accelerometer) is a game changer for setting up training scenarios from the simplest to the most complex. Finally, the refined Guided Fine Search and  continued use of Interference Guard and Deep Burial technology ensure that this beacon will have a place in every professional’s kit, while also providing incredible ease of use for beginners.”

Mammut’s long history in avalanche safety and equipment started in 1968 when it brought to life its first beacon, the Barryvox VS 86, which was commissioned by the Swiss Army. The name came from Barry der Menschenretter (1800–1814). Barry was a St. Bernard that worked as a mountain rescue dog in Switzerland and Italy, and was credited with saving more than 40 lives during his lifetime. It wasn’t until 1974 that the Barryvox beacon became available to consumers, bringing a new wave of safety to the mountains.

The Barryvox S2 is now more than just an avalanche transceiver, it is a comprehensive safety system that supports more or less experienced mountaineers alike. By combining advanced technology with user-friendly design, the Mammut Barryvox S2 sets new standards in avalanche safety, proving that compactness, high performance, and intuitive operation can go hand in hand.

The Barryvox S2 is now available at select Mammut retailers and online at Mammut.com. For more information about Mammut and its collection of head-to-toe gear for all mountain adventures, visit Mammut.com.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media contact: Becca Katz | Becca@verdepr.com

 

[North Vancouver, BC] October 15, 2024 — Today Arc’teryx announced the winter locations of its 2025 Global Academy Series with events across the US (California) and Europe (Austria), offering guests world-class education, community-building experiences, and a deeper connection to the mountains. The Arc’teryx Backcountry Academy, previously held in Jackson Hole – Wyoming, saw a move to Whistler –

Canada in recent years and now returns to the U.S. taking place for the first time at Mammoth Lakes – California from March 7-9, 2025. Known for its rich outdoor culture, Mammoth offers the ideal environment for a one-of-a-kind experience tailored specifically for the local ski, snowboard and outdoor community.

Arc’teryx’s Backcountry Academy is a pinnacle event, offering immersive outdoor education, athlete-led clinics, and community engagement. Designed to inspire outdoor  enthusiasts of all skill levels, the 2025 Academy will feature 39 athlete-curated clinics in partnership with Sierra Mountain Guides, ranging from beginner to advanced backcountry skills. Participants can learn directly from Arc’teryx world class athletes and certified guides, enhancing their technical expertise while connecting with fellow backcountry enthusiasts. For those not ready to venture into the backcountry, Arc’teryx have partnered with Mammoth Resort Ski School to offer 9 in-bound clinics to increase confidence, learn on resort and have participants advance their skillsets before taking on backcountry next season.

“We’re excited to bring our Backcountry Academy back to the United States and connect with the Mammoth Lakes local community.” said Karl Aaker, VP of Brand Marketing at Arc’teryx. “At Arc’teryx we believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. Our goal with our Academy Series is to create an experience that not only educates but truly resonates with Mammoth locals, inspiring a deeper connection to the backcountry.”

Academy Program Highlights:

• Clinics: With a total of 39 clinics over three days, tailored to varying skill From beginner backcountry navigation to advanced avalanche safety, there’s something for everyone. Clinics will take place both on the Mammoth Mountain Resort and in the backcountry, ensuring all participants can find the right fit.
• Films & Athlete Speakers: After clinics, Arc’teryx Presents film series comes to life within Mammoth town for the Academy evening programming. Audiences will experience two nights of film and speaker sessions featuring Arc’teryx athletes and speakers with deep ties to the Mammoth community, sharing their mountain adventures and insights.

• Vendor Village: Set in Mammoth’s Village Square and free for all to visit, this outdoor vendor village will showcase gear demos, sponsor activations, and Arc’teryx’s ReBird program, offering gear care and sustainability initiatives for those not taking part in our athlete led clinics throughout the day.
• Academy Music Series: After a day on the slopes, participants can unwind at Canyon Lodge’s outdoor patio for an enhanced après experience featuring live music, food, and drink as well as late-night shows for those looking to continue the celebration.

“At Arc’teryx we place huge importance on listening to and learning from our local partners, athletes and the outdoor community” said Shannon Reynolds, Senior Manager of Brand Experiences at Arc’teryx. “With our Academy Series we’re creating spaces for people to connect, learn, and celebrate the outdoors together, and we’re excited to bring these opportunities to a new audience in Mammoth.”

Tailored for the Mammoth Community

The decision to bring the Backcountry Academy to Mammoth reflects Arc’teryx’s continued commitment to the US in its pursuit of promoting backcountry knowledge within local outdoor communities. Mammoth’s unique terrain, vibrant outdoor community and proximity to vast backcountry areas make it the perfect location for the Arc’teryx Academy. The program will provide the Mammoth community and Academy participants alike opportunities to sharpen their backcountry skills while connecting with like-minded individuals.

In addition to the clinics, locals will have the chance to attend free film nights, participate in gear demos, and join in community-focused events. Arc’teryx aims to engage with local businesses and residents by collaborating on events leading up to the Academy, creating specialty beer collaborations, and hosting local gatherings in coffee shops and ski stores.

A Lasting Impact

The Arc’teryx Backcountry Academy is more than just an event—it’s designed to leave a  lasting impact on the Mammoth community. By offering accessible, high-quality education, the Academy empowers participants to explore the outdoors with confidence, equipping them with the skills needed to venture into the backcountry safely. Perhaps most importantly, the Academy fosters relationships among participants, creating a network of outdoor enthusiasts who can continue to learn and grow together.

At its core, the Academy emphasizes environmental stewardship. Participants will not only gain technical skills but also a deeper understanding of how to protect the backcountry environments they enjoy. Arc’teryx is committed to leaving the land better than they found it, and this ethos will be instilled in every aspect of the Academy, from the clinics to the gear care services provided in the Vendor Village.

All clinic information for Arc’teryx Backcountry Academy will go on live on November 19^th, 2024 with clinic sales open from November 27^th, 2024. For more information, keep an eye on our website and visit: https://arcteryxacademy.com/.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide. We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design that matters makes lives better.

About Arc’teryx Academy

Arc’teryx Academies are a global event series that provide the most comprehensive mountain education and expertise in the world. An immersive celebration of the outdoors, that showcase our commitment to education and community. Academies are constructed around the core sports that Arc’teryx builds products for with a focus on climbing, backcountry skiing and snowboarding, alpinism, and running and take place across the US, Europe, China and Canada, with smaller offerings in the UK.

[Bishop, CA] October 15, 2024 – Eastern Sierra Conservation Corps (ESCC) is proud to announce the completion of its 2024 trail work season, marked by significant contributions to trail maintenance and wilderness restoration across California’s national forests and state parks. From May 28 to September 20, ESCC’s dedicated crews worked at locations including Eldorado National Forest, Klamath National Forest, Limekiln State Park, San Jacinto State Park, and Inyo National Forest.

Key achievements from the season include maintaining over 17 miles of trails, building 81 causeways, installing 40 rock steps, and restoring over 70,000 square feet of campsites. Crews also cleared 88 logs, constructed rock walls, and completed 109 drain clearings to improve trail safety and sustainability.

“Our crews not only honed their technical skills in trail maintenance but also grew as leaders through immersive experiences in remote wilderness settings,” said Agnes Vianzon, founder and executive director of ESCC. “Their resilience and teamwork, even in the face of unpredictable weather and tough terrain, were remarkable. The work they’ve done will have a lasting impact on both the land and the outdoor community.”

This season’s success also reflects ESCC’s ongoing commitment to diversity and inclusion. Crews included participants from historically underrepresented communities in the outdoors, including Black, Indigenous, AAPI, Women, and LGBTQ2SIA+ individuals. The 2024 season crew was also ESCC’s first all trans-identifying trail crew. Their collective efforts not only enhanced the work accomplished but also helped foster a more inclusive outdoor culture.

In addition to trail maintenance, ESCC’s work focused on environmental stewardship. Crews contributed to long-term efforts by rehabilitating damaged ecosystems, building sustainable trail infrastructure, and mitigating erosion, ensuring that these natural spaces will remain accessible and protected for future generations.

Looking ahead, ESCC is excited to build on the successes of 2024. “This season laid a strong foundation for future trail work projects and deepened our mission of making the outdoors accessible to all,” said Vianzon.

To learn more about ESCC and how to get involved, visit https://www.easternsierracc.org/.

To Donate to ESCC, visit https://www.easternsierracc.org/donate

About Eastern Sierra Conservation Corps (ESCC):

Eastern Sierra Conservation Corps is a developmental leadership organization committed to building a stronger, more inclusive outdoor community. Since 2016, ESCC has been at the forefront of revolutionizing the field of trail work, pioneering inclusivity and community-building initiatives while undertaking vital conservation projects across California’s wild spaces. ESCC actively recruits and empowers leaders from historically marginalized communities, striving to create a more equitable and sustainable future for all.

 

 

COLUMBUS, Ohio – (October 15 2024) – SENIQ, the outdoor apparel brand built for women by women, today introduced its 2024 Ski Collection, arriving at retail October 15. It embraces a fresh design approach using bold color blocks blended with flattering, feminine style lines and female specific performance features. The collection includes five jackets, bibs, wool baselayers, and fleece pullovers meeting the functionality demands of today’s skier while keeping fashion at the forefront. Priced from $128 to $498, the SENIQ 2024 Ski System will be available at SENIQbrand.com and at select retailers.

“Most women’s ski lines make you choose between style and performance,” said Tina Thompson, co-founder of SENIQ. “SENIQ changes the game. Our ski collection delivers fresh, trend-forward design without compromising technical functionality. Finally, women have apparel that empowers them on the slopes with both style and performance.”

SENIQ’s ski collection is designed by snowsport athletes for a wide range of winter activities. The line incorporates entirely distinct pocketing solutions enabling wearers to access each layer in a system seamlessly and intuitively. The SENIQ Snow System pushes the technical and fashionable advancement for winter enthusiasts.

SENIQ’s head designer, Georgia Newman, brings over fifteen years of fashion and lifestyle expertise, having worked at Calvin Klein, The Row, Faherty and Tory Burch Sport.

“Snowscapes are some of nature’s most beautiful contours,” said Newman, “Wind and temperature variables carve out cliffs and drifts. Echoing these snowscapes, SENIQ’s style lines highlight the feminine form. In contrast to this curvature, we incorporated straight diagonal seaming and pocketing, highlighting the best in class performance and concentration often needed when exploring snowy terrain.”

To launch the 2024 Ski Collection, Founders Thompson and Hilson will travel to select winter resorts in Colorado and Utah to host pop-up events where consumers may try and purchase. Driving an INEOS Grenadier, they will make stops at key destinations, bringing both adventure and innovation to the heart of the winter sports community.

Key Pieces from the Collection Include:

• Slopestar Ski Jacket ($448): Engineered for extreme weather conditions with a helmet-compatible hood; body-mapped insulation because women tend to get colder faster: and pit zips for ventilation. A cinchable waistband provides a feminine fit option while vibrant neons enable devotees to express their personality.
• Slopestar Ski Bib ($398) To be worn with the Slopestar Jacket, this bib has superior mobility with articulated patterning and ergonomic pockets for all storage needs. The open-back design helps with movement and adjustable straps deliver a flattering, functional fit, while thigh vents and abrasion guards make it an essential for serious skiers.
• Half-Baked Fleece Pullover ($198) – This high-pile wool-blend fleece pullover has color-blocked designs and neon accents. The Half Baked Fleece provides cozy warmth and easy storage solutions with multiple pockets and a waist length for a laid-back fit.
• Cabin Fever Baselayer Mock Neck ($128) – Crafted from a luxurious wool blend, this midweight baselayer delivers trusted warmth and breathability. It pairs perfectly with any snow apparel and features a form-fitting design with thumbholes for added comfort.
• Cabin Fever Baselayer Legging ($128) – Designed to move with the wearer, these baselayer leggings feature a no-itch waistband and breathable mesh for temperature control. Worn solo or layered, the leggings provide next-to-skin comfort with moisture-wicking and odor-control properties.
• Powderpuff Down Jacket ($498) – Overstuffed with premium down for warmth on cold resort days, this jacket features an asymmetric front zip, preventing chin irritation. Extra-large pockets that allow bib access and a dedicated ski pass pocket provide convenience for the slopes.

One percent of each purchase goes to Women’s Wilderness, a non-profit enabling girls, women, and non-binary people of all ages and backgrounds to find their place in the outdoors and The Mental Health Coalition, a coalition of organizations, brands, and individuals who joined forces to end the stigma surrounding mental health. Consumers choose which nonprofit to support at check-out. Founders Hilson and Thompson focused on mental health because of their own personal struggles.

For more information, please visit SENIQbrand.com.

About SENIQ

SENIQ, launched in 2024 in Columbus, Ohio, is an outdoor apparel brand for women by women with a goal of empowering a community of outdoor enthusiasts to unlock their optimal wellness without compromising their style. Co-founders Madison Hilson and Valentina Thompson, accomplished veteran retailers and designers, have over a decade of experience at iconic brands including Backcountry.com, Outdoor Voices and Victoria’s Secret. SENIQ’s innovative performance wear is intentionally designed to excel at being both technical and trend driven supporting women for their entire lifestyle from street to trail. The brand uses bold, rich colors to stand out in the marketplace, aligning with the adventurous spirit of the modern outdoorswoman. SENIQ’s chief mission is to empower minds through the outdoors and encourage the prioritization of mental health and wellbeing. By connecting mind to movement, the outdoors becomes more than just grounds for physical activity, but more importantly, an oasis for mental reset and growth.

SENIQ donates 1% of sales to various foundations that provide mental wellness resources to underserved communities. Shop the collection and learn more at www.SENIQbrand.com

Media Contact: Charlotte Daher de Garcia, CGPR, 781-710-7284

charlotte@cgprpublicrelations.com

BOULDER, Colo. – October 15, 2024– Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the groundbreaking CamJam^™ Ratchet Strap collection. Available at niteize.com now, the ratchet strap systems and accessories reimagine the classic commodity product with an unparalleled, user-friendly approach, delivering the first major innovation to the category in over 50 years. The new systems promise adjustable positioning, secure attachment, and easy tensioning and release.

“This proprietary ratchet program is our greatest innovation to date,” said Rick Case, Nite Ize founder and CEO. “Developed over 7 years, the CamJam system precisely addresses all the pain points users have come to know with ratchet straps; I can’t wait to see people experience the difference.”

CamJam^™ Ratchet Strap System: This patented system provides the first-ever removable, adjustable ratchet for customizable positioning. The built-in Tension Boost Technology^™ supports long-lasting performance, enabling easy tensioning of medium to heavy loads. Users can attach the strap using a versatile girth hitch and release high tension with ease. The small system has a working load limit of 500 lbs. and is offered in a single and two-pack. The large system has a working load limit of 1,000 lbs. and is available in a two-pack. MSRP $34.99 – $74.99.

CamJam^™ HookLock^™ Ratchet Strap System: This fully loaded system offers adjustable ratchet positioning, effortless tensioning and easy release. Bolstered by a spring-actuated HookLock Strap Hook, the hook instantly secures to various anchor points and stays attached without tension. The included storage bags offer easy organization of the system between uses or while in use. The small system has a working load limit of 500 lbs. and the large system has a working load limit of 1,000 lbs. Both are sold in a two-pack. MSRP $89.99 – $99.99

The CamJam^™ HookLock^™ Strap Hook is sold separately as a two-pack, threading onto one-inch straps as a superior hook alternative, with a working load limit of 1,000 pounds. MSRP $27.99

The CamJam™ Strap Wrap transforms a tangled tie down into a tidy bundle, allowing users to easily store their straps between uses or secure excess strap while under tension. MSRP $5.99

For more information, visit the product collection.

To learn how Nite Ize reinvented the ratchet strap, watch this video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Media Contact: 

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667