Archives: Press Releases

Red Lodge, Mont. (July 30, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, announces Verde Brand Communications as its new agency of record. Verde Brand Communications, an integrated communications agency specializing in the outdoor and active lifestyle markets, will lead Crazy Creek’s public relations strategy, brand communications, affiliate marketing, and direct-to-consumer digital marketing efforts.

Based in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor comfort since 1987. The brand is known for its innovative, lightweight chairs, designed for adventurers, campers, and outdoor enthusiasts worldwide. In spring 2024, Crazy Creek launched the AirCliner – the most comfortable and compact Crazy Creek to date, and additional product launches are on the horizon.

“We are very excited to partner with Verde as our agency of record,” said Karson Bagby, Co-Owner of Crazy Creek. “Their deep understanding of the outdoor industry and proven track record in strategic communications align perfectly with our heritage brand’s vision and goals. We look forward to leveraging their expertise to enhance our brand presence further and reach, and with their help, usher in the next chapter for the Crazy Creek brand.”

Verde Brand Communications brings over 22 years of experience in elevating outdoor and active lifestyle brands through comprehensive SEO-driven PR campaigns, experiential events, digital marketing strategies, and media engagement.

“Crazy Creek is an incredible brand with a rich heritage. We are beyond excited to partner with their team to amplify the brand’s legacy story and innovative product collection,” said Julie Evans, CEO of Verde Brand Communications. “We look forward to growing and engaging with Crazy Creek’s passionate community of outdoor enthusiasts.”

Under the new partnership, Verde will work closely with Crazy Creek to develop and execute strategic PR initiatives to build brand awareness and loyalty, drive consumer engagement and sales, and strengthen Crazy Creek’s position as a leader in the outdoor industry.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries or further information about the partnership, please contact Alexa McRoberts, alexa@verdepr.com.

# #

About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

NEW ORLEANS (July 30, 2024) – With approximately 2.33 billion people worldwide now engaged in online shopping and just over 97 million Americans using Buy Online Pickup In Store (BOPIS) in 2024, Locally marks a decade of success in bridging the online to offline shopping experience. Locally reshaped the global retail landscape with its technology and ability to connect retailers and brands. Today, it serves over 55 million unique online shoppers each month, generates annual online-to-offline sales referrals of over $1.8 billion, and represents more than 47,000 retailers worldwide.

Founded in 2014, Locally provides a seamless, integrated shopping experience by coupling online and offline retail, enabling consumers to easily locate their preferred product at retailers local to them. Its tools are powered by real-time inventory giving retailers and brands the industry’s largest and most accurate database of products available for local purchase.

“Today, more than ever, the consumer is the channel,” said Mike Massey, CEO and founder of Locally.  “Over the past 10 years, consumer shopping habits have changed dramatically. Recognizing this early, Locally dedicated itself to developing solutions benefiting consumers, brands, and retailers. This foresight has been validated, with online shopping now a key driver of in-store foot traffic, positioning retailers to excel in customer service. This synergy results in a streamlined search and purchase experience, prioritizing consumers through exemplary collaboration between brands and retailers. These solutions became a reality with the early support of iconic brands such as Arc’teryx (NYSE: AS, part of Amer Sports), Black Diamond (NASDAQ: CLAR, part of Clarus Corp.), Merrell, (NYSE: WWW, part of Wolverine World Wide), Mountain Hardware (NASDAQ: COLM, part of Columbia Sportswear), Osprey (NASDAQ, part of HELE), Patagonia, Sea to Summit and Smartwool (NYSE: part of VFC,) among others.

Massey continued, “These visionaries were some of the brands instrumental in developing Locally’s flagship product, Product Locator, a tool empowering shoppers to search for specific items and find nearby retailers that have them in stock. Through use of real time inventory, Locally enhances the consumer’s shopping experience by ensuring product availability and directing foot traffic to local businesses. At a time when few brands had not even embarked on their e-commerce journey, we enabled brands to offer a comprehensive online shopping experience through their dealer networks. It was an honor to collaborate with these seasoned outdoor professionals, who not only shared my vision, but also, worked alongside Locally to bring these ideas to fruition.”

Locally’s commitment to innovation over the past ten years led to the development of dozens of progressive solutions. As Locally continues to actively define the future of online-to-offline shopping, it secured investments from Valency Capital and Corbel Capital. These investments will fuel Locally’s growth, enhance its platform capabilities, help drive the brand into new markets and industries, and strengthen its technological infrastructure. To learn more about this 10-year journey, read Mike Massey’s blog.

About Locally

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With tech implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 47,000 retailers worldwide and are utilized by more than 55 million shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visithttps://join.locally.com/.

Media Contact:
Charlotte Daher de García
Charlotte@cgprpublicrelations.com

 

BOULDER, Colo. (July 30, 2024) – deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak®, the global leader in high-performance hydration solutions. Starting in Spring 2025, deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its high-performance backpacks.

“Retailers and consumers know and trust the best-in-class hydration products from HydraPak. While we have offered hydration solutions across deuter’s range for years, in HydraPak we’ve found a partner that shares our ethos in producing durable, reliable products with superior performance. This partnership not only offers consumers a higher quality product experience, but also provides retailers with another point of recognition when they reach for a deuter pack on the wall,” says Jonathan Degenhardt, managing director at deuter and Schwan-Stabilo Outdoor USA.

With an established reputation for reliable, high-quality products, HydraPak’s systems will seamlessly integrate into deuter’s innovative and comfortable backpack designs across six collections:

AC Lite Ascender Race Rogla Shortail

Speed Lite Pro Traick

“We are thrilled to announce our partnership with deuter as their official hydration partner. This collaboration underscores our commitment to constantly evolve and advance the methods by which people hydrate,” says Matt Lyon, CEO of HydraPak By combining deuter’s renowned outdoor gear with HydraPak’s innovative reservoirs, SoftFlasks, and accessories, we are able to deliver custom-tailored products that meet the unique needs of athletes.”

For media inquiries, please contact Andrea Green at andrea.green@rygr.us.

About deuter: From backpacking to mountain biking, alpinism, trail running, snow sports, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 125+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

About HydraPak®

HydraPak® is the leading original equipment manufacturer of reservoirs and soft flasks globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak’s proprietary brands, including Polar Bottle® squeeze water bottles and Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories but has also become a trusted partner for hundreds of renowned global brands and athletes.

deuter Contact

Andrea Green

Senior PR Account Manager andrea.green@rygr.us 970.236.1668 ext. 2196

HydraPak® Contact

Media Team Sarah Spranger

media@hydrapak.com

Nashville, Tenn. – REI Co-op, a national specialty outdoor retailer, announced its newest distribution center in Lebanon, Tennessee earned the prestigious LEED v4 Platinum certification from the US. Green Building Council. This achievement marks the first certified facility of its kind in Tennessee and the largest LEED Platinum industrial building in the Southeast. REI joins an elite group of only 10 warehouse facilities in the country to achieve this rating.

REI’s Lebanon distribution center attainment of LEED v4 Platinum certification in the industrial sector demonstrates the co-op’s commitment to addressing the climate crisis through responsible and sustainable business growth. By 2030 REI aspires to more than halve its greenhouse gas emissions. Last year marked the 11^th year in a row of REI using 100% renewable electricity across all operations in the country. REI’s Lebanon facility follows in this tradition, utilizing 100% renewable electricity through an onsite solar array and energy from a recently constructed renewable energy solar array in eastern Tennessee supported in-part by REI.

REI teamed up with Al. Neyer, a seasoned design-build developer with over 130 years of experience, to create a sustainable distribution center that fosters business growth and benefits the local community. Overseeing all development, architectural design, and construction, Al. Neyer’s design-build approach ensured a smooth, collaborative process from site selection through completion. Al. Neyer has completed 22 LEED-certified projects.

“Solving the climate crisis requires intentional collaboration in pursuit of impactful solutions,” said Andrew Dempsey, director of climate at REI. “Building on the success of our Goodyear, Arizona distribution center that received LEED Platinum certification, we took learnings from that project and applied them to our new distribution center in Tennessee, resulting in the state’s first LEED v4 Platinum certified building. We’re grateful for the partnership with Al. Neyer, a firm with whom we share values in driving positive outcomes for our people and our communities. This collaboration resulted in an industry-leading facility that prioritizes the employee experience and upholds REI’s brand values and sustainability goals.”

At 400,000-square-feet and employing 275 team members, the distribution center showcases modern industrial development while prioritizing sustainability and the employee experience, through design elements that provide a productive and healthy environment aimed at supporting work, rest, and a connection to nature.

The natural features of the site and surrounding Middle Tennessee region guided the design process. Site-sourced natural and recycled materials, including reclaimed wood and metal from the original barn on site, are used throughout the interior. A polished concrete “stream” inspired by the nearby Cumberland River meanders through the office area and connects with walking paths. Other features include abundant skylights, solar panels, and systems to repurpose rainwater reduce energy and water usage.

“REI’s commitment to environmental stewardship and the wellbeing of its team, combined with our team’s highly collaborative, multi-disciplinary approach was really our key to success,” said Patrick Poole, Nashville market leader at Al. Neyer. “It’s very exciting to be part of a showpiece project that proves the potential of sustainable choices in industrial warehouse design. We hope to see other companies follow REI’s lead and choose their employees, environments, and community. If we can do that, the future of industrial design looks increasingly green.”

“Our Lebanon distribution center delivered on four guiding principles of people, community, sustainability and technology,” said Ruchi Christensen, REI vice president of distribution and fulfillment operations. “While the LEED Platinum certification highlights our commitment to the co-op’s climate strategy, we are also incredibly proud of the resulting workplace that fosters a sense of belonging through features including a community gathering space, employee gym and engaging outdoor spaces.”

The distribution center was also named the 2023 Industrial Development of the Year by the NAIOP Nashville chapter and received a 2024 Urban Land Institute Nashville Excellence in Development Award earlier this year.

The Lebanon facility serves REI stores and customer online order fulfillment in the Midwest and Southeast, and complements REI’s three existing distribution centers in Bedford, Pennsylvania; Goodyear, Arizona; and Sumner, Washington that serve stores and customers across the nation. REI’s Bedford and Goodyear locations are also recognized by the USGBC’s green building certification. Design and technology elements at the Lebanon building were inspired from the co-op’s Goodyear facility, which was the first distribution center in the U.S. to achieve both LEED Platinum certification and Net Zero Energy.

About REI

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

About Al. Neyer

For more than 130 years, employee-owned Al. Neyer has offered a diverse set of real estate development and design-build construction solutions for commercial clients. Combining elegant design and efficient, sustainability-forward development directly in-house, the company streamlines the process from purchase to production to prime real estate. Al. Neyer is continually recognized for its ability to collaborate and provide greater value, high-quality, and faster project delivery, and specializes in build-to-suit and speculative commercial projects, including industrial facilities, office, and medical buildings, multi-unit residential, as well as urban mixed-use developments.

 

Sausalito, CA (July 29, 2024) – Today, Best Day Brewing, the fastest growing non-alcoholic craft beer brand in the United States, is proud to announce the launch of Nature’s Pils, a limited-release non-alcoholic beer developed in partnership with The Conservation Alliance. This initiative underscores Best Day Brewing’s commitment to environmental stewardship, with 100% of profits from Nature’s Pils donated to The Conservation Alliance’s efforts to protect North America’s invaluable wild places and outdoor spaces.

“Last year we met The Conservation Alliance team and were immediately inspired by their impactful work in preserving wild spaces,” said Tate Huffard, CEO & Founder of Best Day Brewing. “Transforming our initial 2023 contribution into a more significant partnership with Nature’s Pils highlights our awe and wonder of the Conservation Alliance’s work. This summer, as Best Day Brewing drinkers are hiking through National Monuments, fishing in rivers, or catching waves, there’s a strong chance it could be a place that The Conservation Alliance has helped conserve. We’re proud to give back to an organization who has given so much to us.”

Nature’s Pils is a meticulously crafted Pilsner made with Bavarian lager yeast and Hallertau Mittelfrüh hops. The combination presents a clean woody and crisp citrus beer with a trailing maltiness and distinct hop character. The packaging features a pattern of North American flora and fauna. Best Day Brewing’s Nature’s Pils is available for purchase on bestdaybrewing.com and at select retailers including Whole Foods, BevMo, Target, Total Wine, and H.E.B., and Amazon.

Follow @bestdaybrewing on Instagram for the latest brand updates. For sales inquiries, reach out to info@bestdaybrewing.com.

###

About Best Day Brewing 

Best Day Brewing is on a mission to pioneer the ‘future of drinking’ and create the world’s best-tasting non-alcoholic craft beer. Rooted in the relentlessly optimistic ethos of ‘Best Day Yet,’ Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.

Best Day Brewing’s full-flavored range of craft brews includes West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Best Day Brewing donates at least 1% of its annual sales to 1% For The Planet-approved nonprofits. Available online at www.bestdaybrewing.com and Amazon, as well as in 32 states in 5,000+ retailers, including Whole Foods, Target, BevMo, H.E.B., and Total Wine.

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – they take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $32.6 million in grants and helped protect over 96 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

Media Contact:

Best Day

bestday@finnpartners.com

 

The Conservation Alliance

becca@verdepr.com

LOVELAND, COLO. – July 29, 2024 – Overland Expo Mountain West, the third event of the world’s largest overlanding event series, will take place Aug. 23-25 at Loveland’s Ranch Events Complex, tapping into the surging trend of overlanding, defined as self-reliant adventure travel where the journey is the key experience. The three-day festival hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. Vehicle and motorcycle camping is open for registration and general admission weekend pass with camping is priced at $160 (premium weekend pass camping is sold out). Registration vehicles here, and motorcycles here.

Camping Details

For vehicle camping packages, a general admission weekend pass ($160), includes: festival-style camping from Thursday, August 22 to Monday morning, August 26 for one vehicle and one small trailer (up to 13 ft); general admission weekend pass for one adult (ages 15+) and one vehicle; access to general admission classes, demos, roundtables, films, and the exhibitor area; and nightly happy hour events (drinks available for purchase). Additional passenger ticket(s) sold separately ($105).

For motorcycle camping packages, a general admission weekend pass ($140), includes: festival-style camping in Motorcycle Campgrounds from Thursday, August 22 to Monday morning, August 26, for one motorcycle (sidecars allowed); general admission weekend pass for one adult (ages 15+) and one motorcycle; access to general admission classes, demos, roundtables, films, and the exhibitor area; and nightly happy hour events (drinks available for purchase). Additional passenger ticket(s) sold separately ($105). Moto Party + Dinner ticket sold separately ($50).

Active military, veterans, and retirees may qualify for a 20% discount on any pass purchase (excluding the Overland Experience pass) and can apply here.

Additional Camping Information

• Camping Style: Festival-style in a pine forest with no hookups available.
• Allowed Camping: Ground tent camping, vehicle camping, pop-up and roof top tents, smaller overland vehicles, and motorcycles only (NO RVs, travel trailers, Class A or Class C motorhomes allowed).
• Amenities: Potable water sources, porta-toilets, geyser showers, and trash & recycling bins. No glass containers or personal campfires allowed.
• Noise and Security: Quiet hours from 10 pm – 6 am. Campground hosts and roaming security will be on-site 24 hours.
• Arrival and Departure: Arrive during staffed hours of operation and allow extra time for parking and camp setup. Campers must carry their admission credentials and camping/vehicle hang tag to re-enter the venue.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

PR Contact
Marni Illman

marni@cgprpublicrelations.com

978-844-3513

 

BUFFALO, NY (July 26, 2024) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces a significant leadership transition as Greg Wozer resigns as President after 34 years of dedicated service and Chris O’Donoghue takes over as General Manager, effective immediately.

Under Wozer’s guidance, LEKI USA has established itself as a legacy brand, recognized for its commitment to quality and innovation. Throughout his tenure, Wozer played a pivotal role in shaping the organization of LEKI USA and solidifying the brand’s position in the market. LEKI USA achieved remarkable milestones, including doubling its revenue from 2016 to 2023. Wozer will remain an integral part of the LEKI family as a Senior Advisor, where his wealth of experience will continue to support the company’s strategic direction.

To ensure continued growth and success, LEKI USA announces the appointment of Chris O’Donoghue as General Manager. He has been an invaluable member of the LEKI USA team, serving as Director of Sales since December 2022. He brings extensive industry experience and a proven track record of leadership to his new role, previously holding positions as sales manager for Johnson Outdoors, Kulkea, Uvex and Atomic, and product manager for Nordica.

“The entire LEKI family and I would like to thank Greg Wozer for his many years of hard work and dedication to putting LEKI on the map in the U.S. and establishing the company as the premier skiing, trekking and trail running pole brand on the market,” said O’Donoghue. “He led the company with integrity, passion and pride, and made many friends and allies along the way. I look forward to building upon the legacy that Greg created and continuing to grow the LEKI brand with our amazing team at headquarters and top notch sales reps across the country.”

As the originator of the modern ski and trekking pole, LEKI remains committed to innovation and excellence. The company continues to lead the way in creating high-quality sporting goods that enhance the outdoor experience for athletes and enthusiasts alike.

ABOUT LEKI USA

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit https://lekiusa.com/ or call 800.255.9982.

 

Cathy Herbstler

Cherb PR

206-390-0531

SALT LAKE CITY (July 26, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces its annual Dreamtime customer appreciation event starting today. Through August 14, DPS will offer a brand-new Carbon Wailer series, and an updated Carbon Pagoda Tour CFL series, along with the current Carbon Kaizen and Carbon Lotus skis, at a discount of $300 off. Additionally, customers will receive an optional treatment of PHANTOM Glide and a binding mount, both free with each ski purchase. DPS gear and accessories will be available at 15% off and all orders will receive free shipping.

“This once-a-year event is a favorite among our loyal DPS riders and we’re very excited about the promotions we’re able to offer during Dreamtime this year,” says Zach Clayton, global marketing manager at DPS Skis. “The inclusion of free PHANTOM Glide treatments and binding mounts in addition to the $300 off of our state-of-the-art skis, is not something to be missed.”

The Carbon Wailers (MSRP $1,299.95, Dreamtime price $999.95) are the latest addition to DPS’ storied Wailer family. DPS product designers set out to create a dedicated frontside ski that will perform in all conditions, from deep western powder to eastern hardpack, while taking advantage of the longevity and liveliness of carbon fiber. With new sizes and shapes, a new core layup and a hybrid carbon-fiberglass laminate, the Carbon Wailers are the dampest, most capable all-mountain version of the Wailer yet. The Carbon Wailer is available in a 90, 100, and brand new 107mm waist width and incorporate DPS’ legendary ease of tight turns while remaining playful and surfy in mixed conditions.

The Carbon Pagoda Tour CFL (MSRP $1,695.95, Dreamtime price $1,395.95) carries on the DPS tradition of backcountry touring skis that charge on the uphill and on the descent. This latest iteration of the Pagoda Tour series achieves both best-in-class light weight and confidence-inspiring stability, while delivering ultimate durability thanks to a new carbon-flax laminate. A new 105mm waist width joins the Carbon Pagoda Tour CFL lineup, which includes 90, 94, 100, 105, and 112mm widths. Progressive shapes, rocker profiles and innovative carbon technology ensure that the Carbon Pagoda Tour CFL thrives in the highly variable ski conditions found in the backcountry.

“With Dreamtime, we’re excited to be offering the latest in the venerable Wailer and Pagoda Tour families of skis. These skis represent the expansion of our unique approach to carbon construction and ski shapes, and are at the best price of the year to kick-off the lead-up to the ski season,” says Clayton. “I’m confident that our DPS fans will appreciate the ways we’re expanding our product assortment with the frontside-focused Wailers and the most capable Pagoda Tour yet.”

For details on the Dreamtime promotion, please visit https://www.dpsskis.com/collections/dreamtime-2024. To learn more about the new Carbon Wailer and Carbon Pagoda Tour CFL skis, as well as the rest of the DPS ski collection, please visit https://www.dpsskis.com/.

For more information on DPS, its Revive program, or any of its other products and initiatives, please contact account manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

 

 

Boulder, Colo. (July 26, 2024) – The Camber Outdoors board and leadership have made the difficult decision to cease Camber operations late August 2024 due to continued industry headwinds combined with the fact that outdoor industry companies are moving beyond the focused workplace tools that Camber Outdoors traditionally has provided. While DEI work is by no means complete, the outdoor industry has made gains and progressed with more companies bringing DEI resources in house and investing in national, regional and local DEI consultants. Camber Outdoors is proud to have helped move this work forward in the industry.

For 28 years, Camber Outdoors has worked on behalf of underrepresented groups in the outdoor industry. When Camber started as the Outdoor Industry Women’s Coalition in 1996, the industry lacked organizations supporting gender diversity in the workplace. From its inception, OIWC focused on professional development, education, networking, mentoring, and leadership programming that promoted women’s advancement in the Outdoor Industry. On its 20^th anniversary in 2016, OIWC was rebranded Camber Outdoors as the nonprofit expanded its focus to workplace DEI tools that prepare the industry to attract and retain underrepresented groups.

Camber is proud of its impact and the progress its partners have made:

• Over 200 organizations and 15,000 individuals participated in annual Camber programming. There were also over 1,200 mentors and mentees in the Ann Krcik Professional Mentoring program since inception and 50 interns from underrepresented groups placed over the past 3 years.
• 74% of Camber Partners utilized resources focused on an inclusive hiring process while the workforce’s demographic has shifted from 17% underrepresented groups in 2020 to 41% in 2023, according to the 2023 Camber Survey System conducted with the Claremont Evaluation Center.

Given this recent progress, Camber Outdoors recognizes current and former partners, staff, past board members and those that recently supported this work at a transformational level, including: REI, VF Corp, Keen, Brooks Running, Winnebago Industries, Noto Group, People for Bikes, Burton, Fox Racing, Deckers, and Perkins Coie.

“It has been an honor to help the outdoor industry make strides toward building a more diverse workforce and better serving the increasingly diverse outdoor recreation participants,” said Reggie Miller, President of the Camber Outdoors board of directors. “Since joining the board in 2019, I am pleased to see real commitment to the work, progress being made by many industry leaders, and a wide range of consultants and industry organizations supporting this work. Now is the time for these organizations and workplaces to carry this forward.”

“We are incredibly proud of the progress made over nearly three decades,” said Tiffany Smith, CEO of Camber Outdoors. “The landscape of DEI in the outdoor industry has transformed dramatically, and it has been an honor to be a part of this journey. We celebrate the growth of numerous grassroots and industry-wide organizations that Camber worked closely with and that are now leading DEI efforts. From the Outdoor Industry Association, People for Bikes, Outdoor Afro, Latino Outdoors to the Running Industry Diversity Coalition, these groups and others are driving significant change. Our legacy is the vibrant network of organizations and leaders now championing this cause.”

About Camber Outdoors

Camber Outdoors is a national nonprofit organization dedicated to removing barriers and providing access to women and other underrepresented groups by supporting workplaces as the vehicle of change to create diverse, equitable, and inclusive spaces across the outdoor industry. Camber provides a growing community of corporations, nonprofits and small businesses with programs and tools that accelerate workplace systems-change.

-###-

MEDIA CONTACT:
Julie Evans

Verde Brand Communications

julie@verdepr.com