Archives: Press Releases

{Dover, NH—October 30, 2024} — NEMO’s fully recyclable Endless Promise® collection has been recognized as one of TIME’s 2024 Best Inventions. The backpacking sleeping bags and technical backpacks join the highly coveted list of 200 extraordinary innovations in categories including health care, AI, green energy, and the outdoors, where NEMO was honored. Contenders were evaluated through an extensive list of criteria including originality, efficacy, ambition, and impact.

Endless Promise Collection®
The Endless Promise Collection represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. In addition to the intensive design work required, NEMO has also put in place key partnerships and infrastructure to make the take-back and recycling process easy for the customer. When a product has reached its end, it can be sent back to NEMO and the company will handle the rest.

“Complexity is the enemy of recycling,” said Jeff Wilser, one of TIME’s independent testers. “When products are made from multiple materials⏤plastic, nylon, cotton⏤it’s costly to separate and reuse them…This is why NEMO Equipment created a technical backpack that’s made almost entirely from one material, polyester, which is fully recyclable. Each pack⏤along with a line of sleeping bags⏤comes with prepaid shipping and a QR code containing instructions for getting it repaired, resold or recycled.”

NEMO debuted its Endless Promise Collection in 2023 with the best-selling Forte™ Endless Promise® synthetic Spoon® shape sleeping bag.  As of 2024, NEMO’s Endless Promise Collection includes its entire line of synthetic and down insulated backpacking sleeping bags, as well as the recently launched Vantage and Resolve backpacks. Prioritizing innovative, low-impact materials and repairable, fully recyclable designs, the Endless Promise collection will continue to expand in 2025.

NEMO’s U.S. recycling partners include Unifi, Ambercycle (whose Cycora recycled fabric used in NEMO’s Endless Promise backpacks was also named to TIME’s 2024 Best Inventions), and ALLIED Feather + Down. After removing, cleaning, and reviving the down from Endless Promise bags, ALLIED will incorporate the insulation into its RENU:TRACE, offering the world’s first fully traceable recycled down. NEMO is also continuing to expand its repair and recycling services throughout its distribution areas and is currently partnering with United Repair Centre, CuRe Technology, and ALLIED in Europe.

This is the seventh award that NEMO’s Endless Promise collection has earned. Previous accolades include:

• ISPO Award – Resolve™ Endless Promise® Technical Daypack
• Fast Company’s Innovation by Design 2023 Honoree – Forte™ Endless Promise® Sleeping Bag
• Green GOOD DESIGN® – Endless Promise® down sleeping bag collection
• Men’s Journal Travel Awards, Best Travel Backpack – Vantage™ Endless Promise® Daypack
• Popular Science Best of What’s New 2023 – entire Endless Promise® Collection
• Gear Junkie Best Budget Suitcase – Vantage™ 30L Endless Promise® Daypack

NEMO’s award can be seen here, and the full list can be found at time.com/best-inventions-2024.

About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

SALT LAKE CITY (Oct. 30, 2024) — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide tester since its invention more than seven years ago, will formally join fellow recent hire, Ted Ligety, as an integral part of the design, development, and business strategy teams across the two sister companies of DPS Skis and PHANTOM Glide.

“Billy Demong is a legend of American Nordic skiing and we’re lucky to have him on our DPS and PHANTOM Glide product teams. Billy has just the right mix of experience, curiosity, and engineering prowess to help us push the limits of what is possible with PHANTOM Glide,” says Chico Bukovansky, global sales director for DPS and PHANTOM Glide. “Billy has a real drive to re-think the ways in which we travel over snow in the backcountry and we’re excited to see what he’s able to accomplish in that realm.”

With 18 years on the US Ski Team, Demong was America’s first Olympic Champion in Nordic skiing winning the Nordic Combined event in the 2010 Vancouver Olympic Games. In addition to being an athlete on the U.S. Ski Team, Demong was head of the USA Nordic National Teams for two Olympic cycles, 2018 and 2022.

“PHANTOM Glide and DPS are leaders in innovation in the ski world and I’m excited to bring my expertise to the table. Maximizing your ski or snowboarding experience with consistent, premium glide is no different than in the Nordic world where glide is everything,” says Demong. “Having used PHANTOM Glide for nearly a decade and being a superfan and proud rider of DPS, I am really stoked to join this incredible team and play a larger part in contributing to their legendary design and innovation here in my Wasatch backyard!”

Demong’s extensive experience analyzing and testing glide and relying on PHANTOM Glide lends legitimacy to the efficacy of the product. Demong has gone so far as to substantiate that PHANTOM Glide replaces the need for typical Nordic ski prep, which is multiple layers of glide wax and hot-boxing. Demong will be a key player in refining PHANTOM Glide’s offerings ahead of the continued product innovation in the pipeline today.

For information on DPS or PHANTOM Glide, please contact PR manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114

 

Boulder, Colo. (Oct. 30, 2024) – Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024.  Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced.

“Our love of both snowy mountain living and high fashion provides a huge inspiration to our winter designs. This collection is high performing on snow while each piece is simultaneously  providing an expression of individuality to women as a fashion statement,” said Rhonda Swenson, Founder of Krimson Klover. “Whether it’s a new adventure or a return to the mountains, we want women to feel confident, comfortable and stylish in all that they do.”

The new Winter line proudly features meticulously crafted pieces made from premium, long lasting materials, carefully selected from trusted suppliers and manufacturing partners. Krimson Klover is rooted in slow fashion with a dedication to craftsmanship, sustainable values, and elegance woven into each and every garment. This new collection continues to empower women of all backgrounds to live boldly.

The chic new collection features vibrant colors and artistry in cozy layers that are both practical and fashionable, made for enjoying a crisp morning stroll through snow-covered streets, skiing a favorite run and enjoying a hot toddy on top of a mountain.

Key new styles from the Winter Fashion collection include:

• Graffiti Base Layer –  featuring doodles of ski gear and champagne bubbly, this illustrated base layer provides UPF 50+ and is made of recycled polyester with four way stretch. MSRP $120.

• Slopeside Turtleneck – the perfect statement turtleneck made of sustainable Lenzing™ EcoVero™ fibers for silky smooth,  breathable and warm ski resort wear. MSRP $199.

• Pow Zip Neck – featuring classic nordic patterns, this 100% Merino Wool Zip Neck is a timeless winter item to keep warm on cold winter days. MSRP $209.

• Janica Sweater – a stylish snow sweater embroidered with skiers and made with RWS Merino Wool provides the perfect après ski outfit . MSRP $229.

• Compass Down Jacket – upgrade puffy jacket style with this bluesign certified jacket full of responsibly sourced down and featuring a water-repellent finish. Stripes on the side and zipper provide a pop of color in snowy adventures. MSRP $299.

For more information about Krimson Klover and for its current collections, please visit krimsonklover.com. Sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

Please visit KrimsonKlover.com for additional product information. For digital media assets, please contact lauren@verdepr.com.

About Krimson Klover 

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is a fashion-forward outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com.

Louisville, Colo. (October 29, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual.

The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand’s commitment to providing endurance coaches with the most complete and integrated suite of tools that allow their athletes to train on their terms — indoor or outdoor, year-round.

The beta version of TrainingPeaks Virtual is now available for free through a single-sign-on experience with a new or existing TrainingPeaks athlete account. After March 2025, TrainingPeaks Virtual will be part of TrainingPeaks Premium.

TrainingPeaks Virtual beta features a custom physics engine for better power accuracy, credible racing and more realistic riding, including drafting, cornering, braking and line choice. Athlete schedules and structured workouts from coaches and training plans seamlessly sync to the virtual cycling platform, and ride data automatically uploads back into TrainingPeaks. The seamless syncing of TrainingPeaks zones, FTP, workout compliance and other integrated experiences will be developed in the future.

The announcement of TrainingPeaks Virtual comes on the heels of the recently launched Strength Workout Builder,  which allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside their endurance workouts.

“We want to ensure that coaches have a seamless onboarding experience for their athletes into the world of training,” said TrainingPeaks President Lee Gerakos. “There’s a lot of friction today that creates barriers and challenges for our coaches, and this acquisition helps introduce athletes to that world more easily.”

“indieVelo was created to serve the needs of athletes, coaches and event organizers — a community of people who share a vision of what online cycling and esports could be if their priorities were put first,” said indieVelo founder Dr. George Gilbert. “With its community-friendly features, realistic racing physics, and a focus on credibility, it rapidly became the number one choice for those committed to training and racing.”

The newly acquired assets of IndieVelo now enable TrainingPeaks coaches to strengthen their communities with increased athlete engagement through virtually hosted group rides, events and races. With robust customization features, TrainingPeaks Virtual can look however the coach wants — with custom avatars, bikes, team kits and branded events.

“TrainingPeaks Virtual will provide coaches with a platform to engage athletes year-round, with a reliable and customizable indoor training experience within the same ecosystem of tools that they and their athletes trust,” said Gerakos. “We will continue to develop and integrate these solutions with the coach in mind as we strive to provide the best coaching tools on the market.”

“The core values of trust and authentic achievement are something that both indieVelo and TrainingPeaks share, and as TrainingPeaks Virtual, we are doubling down on that focus in the future,” said Gilbert. “This acquisition brings both the investment and the expertise needed to take it to the next level — creating a fully integrated, seamless training and racing platform, both indoors and out.”

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

 

 

 

BOULDER, Colo. (Oct. 29, 2024) — ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in an array of colorways.

ROLL Recovery’s Proprietary SUPERPLUSH™ foam midsole, composed of algae and EVA with BLOOM Foam Technology—a premium and sustainable foam that reduces carbon footprint and petroleum use— is the foundation of the line. This midsole offers the optimal ratio of cushioning and support to help athletes throughout the many hours of the day that do not involve active training.

While flip flops and slides are coming soon, the collection debuts with the SUPERPLUSH™ Classic closed-toe shoe featuring ORTHOFIT™ support for arch and midfoot comfort. Its upper consists of ROLL Recovery’s proprietary AIRYARN™ mesh made of recycled PET sourced from ocean plastics. This lightweight, high-stretch yarn offers optimal breathability and comfort. Each style is designed with sizing considerations for men and women which support the structural differences of the foot, weight distribution and required support.

The footwear was designed and developed by Jeremy Nelson — ROLL Recovery co-founder and engineer. Nelson is also the visionary and engineer of ROLL Recovery’s flagship and award-winning recovery and massage devices. Similar to ROLL Recovery’’s existing products, Jeremy’s focus when it comes to footwear was on quality, comfort and minimalist design — with sustainability in mind. ROLL Recovery set out to ensure its recovery footwear delivers optimal comfort, fit and breathability without excess materials.

“The SUPERPLUSH™ line was created to be a refuge for tired feet and promote overall foot health. At ROLL Recovery, we approach sports recovery from a holistic approach and we are thrilled to round out our product offerings with footwear that not only feels great and supports athlete recovery, but with an aesthetic that looks great enough to wear every day,” said Jeremy Nelson, Co- founder and CEO of ROLL Recovery. “We realized most footwear is designed for looks and not foot health. Too tight and restricting with performance footwear. Too soft, squishy, and unsupportive with recovery footwear currently on the market. So after performing extensive research and design the SUPERPLUSH™ line was born.”

ROLL Recovery footwear also features a CRADLE DESIGN™ Structured Footbed. It’s not too soft, too rockered, but just right. ROLL Recovery’s footwear has an engineered footbed offering the optimal balance of comfort and structure, with an ergonomic “cocoon effect” where the user has the sensation their foot is inside of it and not simply standing on it.

“As a professional marathoner, my feet and legs take a pounding and while we focus so often on what shoes we wear to run in, few consider what they wear to help promote recovery after long training sessions. In developing this collection, we were focused on offering footwear that is supremely comfortable and engineered in a way with structured support that reduces pressure on the feet,” added Co-Founder Adriana Nelson. “ Last but not least, we are never willing to compromise on the highest quality and sustainable materials.”

SUPERPLUSH™ Classic:

• Available now at ROLL Recovery
• 8mm heel-to-toe drop
• 28mm heel stack height
• 5 oz (M9)
• MSRP $110

SUPERPLUSH™ Slide

• Available mid-November
• 7 oz (M9)
• MSRP $69.00

SUPERPLUSH™ Flipflop

• Available mid-November
• 5 oz (M9)
• MSRP $69.00

The footwear will join ROLL Recovery’s flagship, award-winning suite of massage and recovery tools which include the R8 Plus deep tissue muscle roller, R4 Body Roller and the acclaimed R1 Percussion Massager, which are all FDA Registered Medical Devices that have been tested and inspired by elite athletes. ​​

ROLL Recovery products are available at over 500 specialty retail locations and online. For additional information about ROLL Recovery’s full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.

Media Contact: Lauren Haber, lauren@verdepr.com, Assets Library

FLAGSTAFF, Ariz. (Oct. 29, 2024) – Kahtoola, the market leader in flexible footwear traction designed to make people more capable in the outdoors, is excited to announce the launch of its newest traction innovation, the lightweight MICROspikes® Ghost available at retailers in fall 2025. Designed to safely navigate slick, snow-covered trails quietly and efficiently, MICROspikes Ghost offers an improved outdoor experience.

Chain-free, lighter, and more packable than Kahtoola’s legendary MICROspikes®, MICROspikes Ghost features new materials and construction designed over a multi-year testing period to create a smaller, ultralight (42% lighter) version of its predecessor.

“For years, we’ve dreamed of creating a lighter, more packable version of the original MICROspikes – one that provides the same reliable traction, but with significantly reduced weight and bulk,” notes Chris Bunch, Head of Research and Development for Kahtoola. “This vision set us on a multi-year journey that involved rethinking everything, from materials and construction to rigorous testing. For the past nine years, every Kahtoola team member has been instrumental in making this dream a reality.”

Built for fast packers, trail runners and thru-hikers, the high performance, durable MICROspikes Ghost offers chainless performance with minimal bulk and weight (pair size M: 9.6 oz) to maximize valuable pack space. MICROspikes Ghost features a hard-wearing, slim TPU matrix with 12 aggressive spikes per foot for optimal stability, and articulating rivets that move independently to efficiently shed snow. A hybrid elastomer harness features patented reinforced eyelets at key stress points with a raised heel tab that easily slides over running and hiking shoes.

“Since Kahtoola was founded nearly 26 years ago, we’ve always focused on creating lightweight, efficient solutions that enhance adventure and human potential without compromising safety or the overall experience,” said Danny Giovale, founder and owner of Kahtoola. “Every product we make is driven by our own passion for the outdoors and the desire to redefine what’s possible in backcountry travel.”

MICROspikes Ghost is available in unisex sizing XS-XL (US women’s size 6-11, US men’s size 6.5-14) and includes a packable tote sack. MSRP $99.95.

Starting in September 2025, every pair of Kahtoola’s stretch-on traction, including MICROspikes Ghost, will be backed by a new extended 4-year warranty program as part of the brand’s commitment to build long-lasting outdoor gear for increased sustainability. Annually, Kahtoola contributes 1% of its revenue to nonprofits focused on protecting the environment, strengthening outdoor communities and supporting indigenous cultures.

For wholesale information on the new MICROspikes Ghost, please contact sales@kahtoola.com. For details on Kahtoola’s products, retail partners and philanthropic endeavors, please visit www.kahtoola.com.

About Kahtoola:

Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons and traction systems, including MICROspikes® footwear traction, are built to elevate human potential in the outdoors. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

Media Contact:

Catherine Donovan

Terra PR

323-708-6953

CatherineD@terrapublicrelations.com

 

WILLISTON, Vermont (Oct. 28, 2024) – Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration of Mammut’s growth path as a leading mountain sports brand in North America.

In his new position, Kaplan will oversee Mammut’s business operations in the United States and Canada. His expertise in sales leadership, strategic business development and market expansion within the outdoor and action sports sectors will be instrumental in propelling Mammut’s growth in North America, an area which is at the heart of the global brand’s strategic focus.

Most recently, Kaplan served as Vice President of Sales at Vail Resorts. He also held leadership positions at Outdoor Industry Association, Timberland, Ibex, and he led Suunto North America under the Amer Sports collection of brands.

“We are beyond excited to welcome Matt to our team,” said Felix Münnich, Chief Commercial Officer at Mammut. “With his years of experience and leadership in the outdoor sports market, Matt will be critical in driving profitable growth and strengthening our position as a premier mountain sports brand in North America.”

“I am thrilled and honored to join this remarkable brand with a 162-year legacy that has significantly shaped the outdoor industry. I look forward to collaborating with the global team to elevate Mammut to new heights through exceptional products and unparalleled brand authenticity.”

Kaplan replaces Kris Kuster, who served as head of North America since 2019. Under Kuster’s guidance, Mammut has generated consistent double-digit growth each year, built strong connections with leading ski resorts and the National Ski Patrol, and established Mammut as the brand of choice for serious mountaineers and skiers in America and Canada. Kris has chosen to explore new opportunities outside of Mammut, for which we wish him the best of luck and success.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media contact: Becca Katz | Becca@verdepr.com

 

 

Boulder, Colo. (October 25, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and its sister company Astronaut Foods, celebrating its 50th anniversary and who specializes in freeze-dried snacks, most famously their freeze-dried ice cream, announces its participation in the fall 2024 We Keep it Wild campaign. Organized by The Conservation Alliance (TCA), these brands join 10 others for the week-long initiative aimed to raise awareness and funds for the protection of wild places and outdoor spaces.

During the campaign, which runs from October 24 to October 30, Backpacker’s Pantry and Astronaut Foods will donate 5% of its online revenue to The Conservation Alliance. These funds will support TCA’s ongoing advocacy efforts and help fund a handful of priority campaigns by the end of the year. The Conservation Alliance is focused on protecting areas – like the proposed Chuckwalla National Monument and the Dolores River Canyon Country – with the highest value from a conservation, biodiversity, and climate perspective.

“On behalf of both Backpacker’s Pantry and Astronaut Foods we are excited to partner with The Conservation Alliance for the fall 2024 We Keep it Wild campaign,” said Duane Primozich, CEO of American Outdoor Brands. “As passionate outdoor enthusiasts, we recognize the significance of preserving our natural landscapes for future generations. Through this campaign, we aim to support TCA’s critical conservation efforts and encourage our customers to join us in protecting the wilderness we all hold dear.”

For over 35 years, The Conservation Alliance has united businesses that believe the future of business depends on a healthy planet to protect outdoor spaces and wild places. They have awarded over $33.1 million in grants and helped protect over 124 million acres and 4,964 river miles, remove or halt 41 dams, purchase 22 climbing areas & designate five marine reserves. The Keep it Wild campaign serves as a platform for brands to unite in their commitment to conservation. By joining forces with other member companies, Backpacker’s Pantry and Astronaut Foods aim to amplify its impact and raise awareness about the importance of safeguarding our wild places.

Backpacker’s Pantry and Astronaut Foods join other leading outdoor brands as part of the #WeKeepItWild campaign. The semi-annual campaign also includes La Sportiva, Oboz Footwear, Gregory Packs, Nomadix, Shar Snacks, Gu Energy Labs, Adventure KEEN, BOCO Gear, Royal Robbins, and Superfeet.

For more information about the We Keep it Wild campaign, visit conservationalliance.com.

For more information about Backpacker’s Pantry, please visit backpackerspantry.com. For more information about Astronaut Foods, please visit astronautfoods.com.

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Media Contact:

Alexa McRoberts, Verde Brand Communications

alexa@verdepr.com

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

ASHEVILLE, N.C. (Oct. 28, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Jetty to its national vendor partner network.

As a new Grassroots vendor partner, Jetty, the most recognizable surf brand on the East Coast, joins the upcoming Grassroots Connect Show in Kansas City, Mo., Nov. 11-14, as a member. Its addition elevates the group’s vendor community to 67, joining the Grassroots nationwide network of 95 independent retailers with 210 retail locations in 45 states.

Becoming a vendor partner in Grassroots Outdoor Alliance gains brands direct and personal access to the Grassroots retailer community. Through membership, there are numerous opportunities to collaborate, engage and learn, including customized data reports, facilitated learning events, access to the Grassroots staff, and a guaranteed invitation to Grassroots Connect, the group’s super-efficient, twice-yearly buying show each June and November.

“We’re very excited to welcome Jetty into Grassroots as a vendor partner and to support them in their continued growth in outdoor. The leadership at Jetty has a specialty first sales strategy that aligns really well with our retail members and we continue to hear the product is resonating well,” said Gabe Maier, president of Grassroots Outdoor Alliance.

Headquartered in Manahawkin, New Jersey, Jetty was founded in 2003 as a testament to the​ unyielding spirit of surfers and coastal adventurers. Recognizing a void in the market, five friends and founders set out to capture the raw essence of their way of life, where perfection is often found​ in cold waters, foul weather and East Coast grit.

“Jetty is super excited to become a Grassroots Outdoor Alliance vendor partner,” said Cory Higgins, Jetty Chief Commercial Officer and Co-Founder. “The group’s dedication to the health and growth of the specialty outdoor market aligns perfectly with Jetty’s goals and values. Every aspect of our GOA experience over the past few years has been thoughtful and professional. The brand and retailer curation is top notch, and the Connect Show is efficient and well organized. We’re looking forward to continuing our journey within the GOA and building more long-lasting partnerships.”

Now in its 21st year of business, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of northeast surf and encourages outdoor adventure despite the weather. As a B-Corp Certified company, Jetty prioritizes reducing waste, creating premium products, and supporting coastal communities through its nonprofit, the Jetty Rock Foundation,  a​ registered 501(c)(3) charitable organization that has donated more than $2.3 Million to clean​ water initiatives and disaster relief efforts.​

Retailer attendance at Grassroots’ upcoming Connect Show will be up 13-percent to 157 retail businesses, vendor attendance will increase 8 percent to 134 brands, and total buyers in attendance will rise 3.5-percent to 387, compared to numbers at last Fall’s Connect Show.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

About Jetty

Founded in 2003, Jetty was created on a shared love of surf, fishing, art, travel, and music and a desire to draw its own line. Now in its 21st year of business and a Certified B Corp, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of Northeast surf and encourages outdoor adventure despite the weather. For more info, visit www.JettyLife.com or follow @thejettylife on Instagram, Facebook, and TikTok.

 

 

CARRBORO, N.C. (October 24, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience.

Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on fleetfeet.com, complemented by engaging in-store events and exclusive giveaways. Fleet Feet plans to market the campaign across all brandwide marketing and advertising channels to create a seamless omnichannel campaign and shopping experience.

“Fleet Feet is dedicated to making this holiday season memorable for our customers,” said Ashley Arnold, director of brand marketing. “Holiday shopping can be stressful, and our goal is to take the guesswork out of it by offering our customers an opportunity to create a shoppable wish list, down to their preferred sizes and colors, so their loved ones know the perfect gifts to give.”

As a part of the campaign, Fleet Feet is launching multiple giveaway moments, including three chances to win an entire wishlist valued up to $1,500, and 15 Days of Giveaways filled with exciting prizes from brand partners including ASICS, Brooks, HOKA, New Balance, On and Saucony. Each brand will have two giveaway days, and customers will be randomly selected and gifted footwear or apparel from that brand if it is included on their wishlist.

Customers can also visit their local Fleet Feet for festive in-store events, such as Jolly Jogs and Friends and Family gatherings, along with holiday retail moments that foster community and celebration.

Beginning today, customers can create an account on fleetfeet.com to begin building, managing and sharing their wishlists.

Start building your perfect wishlist today at fleetfeet.com.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.