Archives: Press Releases

PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2023 athlete roster–consisting of six returning riders and two fresh faces. PEARL iZUMi is thrilled to have Whitney and Zack Allison join the athlete team while welcoming back veterans Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews, and Marley Blonsky. These eight athletes have ambitious goals for 2023, both on and off the podium; PEARL iZUMi is thrilled to support all of their endeavors.   

“We’re extremely proud of our group of athletes this year and excited to share their accomplishments in the year ahead,” said Rebecca Brough, Marketing Manager at PEARL iZUMi. “Our riders come from wildly diverse backgrounds and have equally varied plans and goals for the upcoming season. Their common thread is the way in which they engage with their respective communities and give back to the cycling community at large. We’re proud of our riders–both when they stand on podiums and how they conduct themselves as stewards of the sport of cycling.” 

Whitney and Zack Allison are best known as the gravel-riding husband and wife duo behind Fort Collins’ notorious gravel race, the FoCo Fondo. They are also the founders of Bike Sports–comprising a racing program, bike fit studio, gravel camps, a free route website, and Bike Sports TV. Beyond their business accomplishments, their professional cycling careers are just as impressive. Both have placed consistently in events like BWR, Unbound Gravel, and SBT GRVL.  

For over a decade, Mark Matthews has progressed the sport of mountain biking with mind-blowing freeride lines and truly visionary trail builds–filming content for a dedicated fan base along the way. In addition to pushing the limit of what gravity will allow, Mark is dedicated to improving and expanding the trail network around his hometown on Vancouver Island, BC. 

Brooke Goudy’s love of cycling has transcended her role as an athlete. As an advocate, Brooke co-leads an impact committee to eliminate barriers to make mountain biking a more inclusive, equitable and diverse space for all. Spreading her motto “Representation Matters,” Brooke is a co-leader of Black Girls Do Bike dedicated to introducing cycling to women of color. 

As the Co-Founder of All Bodies on Bikes, Marley Blonsky is working to make the bike industry more welcoming and inclusive for people of all sizes, shapes, and abilities. Marley believes anyone should be empowered to experience joyful movement on a bike, and has developed resources to promote body-size inclusion in the cycling industry. 

Jake Magee was a flat track motorcycle national champion in Australia before he switched to pedaling bikes in 2009. Since then, he has continued to find success on gravel – setting the course record at Gravel Worlds 75 mile, and standing on the podium at several big events: 2nd at Rad Dirt, 2nd at OKC Gravel Grinder, 2nd at BWR Kansas Wafer, and 2nd BWR Utah Wafer.  

WorldTour racer turned accomplished gravel rider Alexey Vermeulen brings equal parts tenacity and gratitude to the table. In addition to delivering commanding wins on the race circuit, Alexey co-founded From the Ground Up, a cycling scholarship program inspiring cyclists of all ability levels to step outside of their comfort zones to complete the infamous Leadville 100.  

Hannah Shell is a reformed roadie who will be taking a second crack at the Lifetime Grand Prix in 2023. Her resume includes wins at both Miami Gravel & Foco Fondo, 3rd at Rad Dirt, 4th at Gravel Worlds 2021, 5th at Gravel Worlds 2022, 5th at BWR Lawrence & BWR Utah, and 12th at Unbound 200 in 2021 & 2022.  

About PEARL iZUMi 
PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. The brand originated more than 60 years ago in Japan, when the founder created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been progressing the design and manufacture of performance apparel and footwear for cyclists of all levels. PEARL iZUMi believes that how we live today shapes how future generations ride, and is committed to using its business practices, products and community advocacy to create a positive impact through cycling. PEARL iZUMi’s world headquarters are located in the Colorado Front Range, where it embraces strong influence, both culturally and structurally, from its 
Japanese heritage. 

 

New EL55 rechargeable repeller illuminates moments enjoyed outside allowing people to stay out later, all while keeping mosquitoes away longer.

Bedford, MA – February 7, 2023 –  Thermacell Repellents, Inc., the leading manufacturer of trusted and highly-effective area mosquito repellents, today announced the EL55 Rechargeable Mosquito Repeller + Glow Light, a radiant evolution of its best-selling, award-winning E55 repellent technology. Now you can enjoy the scent-free, no-spray area protection from Thermacell with ambient light to illuminate moments outside allowing your family, friends, and pets to stay out later, all while keeping mosquitoes away longer.

“Thermacell has changed the way people are protected from mosquitoes so they can enjoy every moment outside,” Adam Goess, Senior Director of Product Development at Thermacell. “We took the most asked for feature being soft lighting and combined it with our category-leading area repellent.”

At home on any table outside, from the backyard to the campsite, the EL55’s dimmable light is welcoming to everyone, except mosquitoes. Portable and easy to use, the rechargeable repeller has up to 9 hours of battery life and provides an industry-leading 20-foot zone of advanced mosquito repellency.

Thermacell repellents provide science-led mosquito defense with devices engineered to target mosquitoes with precision. These area repellents have been tested rigorously over 20+ years and are EPA-reviewed for efficacy, human health and safety, and environmental impact. In addition to being pet and people friendly, the devices repel tough mosquitoes including those that may transmit Encephalitis, Chikungunya, West Nile Virus, and Zika Virus. Always use as directed. 

The Thermacell EL55 Rechargeable Mosquito Repeller + Glow Light (MSRP $49.99) and long-lasting Repellent Refills are available for purchase on Thermacell.com and at retailers nationwide including Home Depot, Amazon, and Bass Pro Shops. To learn more, click here

 

About Thermacell

Thermacell Repellents, Inc., designs, manufactures, and markets area mosquito repellent and insect control solutions. Thermacell devices have been in the market for 22 years, with tens of millions of devices being sold in more than 30 countries worldwide and multitudes of happy customers. For more information on Thermacell and its complete line of repellent products visit www.thermacell.com

 

Free Fly Apparel, the leader in outdoor performance apparel made from bamboo, is introducing new products to take on the elements with innovative natural fabric blends that unite comfort and performance. The Free Fly Spring collection drops today and introduces the Clearwater Hoodie, Andros Swim Trunk, Latitude shorts and pants, and the Cloudshield Rain Jacket.

 

“We are always planning for the future with fabric innovation to provide the most comfortable and versatile clothing on the market,” said Tanner Sutton, founder of Free Fly Apparel. “This season we want to dive further into the consumer’s journey by expanding beyond a strictly bamboo approach. New products like the Clouldshield Rain Jacket and  Latitude shorts and pants will help our customers go farther in their adventures without sacrificing the quality we’re known for.”

Adding to the famed Free Fly hoodie lineup is the Clearwater Hoodie. Featuring a new fabric combination of recycled polyester, spandex, and lyocell, the Clearwater provides exceptional moisture management while maintaining a buttery-soft hand feel. This lightweight, quick-dry hoodie provides a balance of durability, breathability, UPF +50 sun coverage, and HeiQ™ Fresh odor protection. The Clearwater Hoodie is available for both men and women and retails for $88.00.

The men’s Andros Swim trunk is a versatile, 7-inch inseam, lightweight, quick-dry stretch woven swim trunk providing UPF +30 sun protection. It retails for $78.00.

Also new for performance-minded anglers are the guide-tested and approved Latitude shorts and pants. Constructed with a lightweight, stretch-woven fabric for day-long comfort, the Latitude collection offers shorts and pants for men, and shorts for women.

• The men’s Latitude short is built with UPF 30+ sun protection, a secure back right zipper pocket, treated with a durable water-resistant coating, and a 7.5-inch inseam. The men’s Latitude short retails for $98.
• The women’s Latitude short is built with front and back patch pockets, a utility loop, a full elastic waistband with a comfort drawstring, and is treated with a durable water-resistant coating and a 3.5-inch inseam. The women’s latitude short retails for $98.
• The men’s Latitude pants feature a partial waistband elastic at the hip for comfort and a secure back right zipper pocket. The men’s pant retails for $118.

The Cloudshield Rain Jacket is an understated, lightweight, fully waterproof 3L shell with a buttery-soft feel next to the skin. The Cloudshield features zippered hand pockets, a rear hood cinch for security and will be available in a limited supply for both men and women. The Cloudshield Rain Jacket retails for $248.00.

For more information about Free Fly Apparel or their Spring 2023 product line, please visit https://freeflyapparel.com/.

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About Free Fly Apparel  

Based in Charleston, South Carolina, Free Fly Apparel is an adventurous outdoor apparel company specializing in the use of breathable, odor-resistant fabric blends made from bamboo to create comfortable, innovative performance wearables. Each product is a badge of adventure, fun, casual spirit, timelessness, and innovation. For more information, visit  https://freeflyapparel.com/.  

The brand’s full product offering, including tents, bags, tarps, dog beds and more available now

White Duck Outdoors, a leading supplier of sustainably manufactured all-season canvas tents and other quality outdoor gear, today announced its products are now available for purchase at Moosejaw.

 

Hallmarked by the best-selling bell tent in the U.S., the Regatta, White Duck Outdoors specializes in producing high-quality, durable and long-lasting canvas products for outdoor adventure and work. Its full product offering includes a wide range of canvas tents, duffel bags, log carriers, dog beds, tarps and apparel.

 

The brand constructs many of its products with a proprietary DYNADUCK fabric that utilizes cotton approved by the Better Cotton Initiative for sustainability practices and designs gear to help people from all walks of life enjoy their favorite outdoor activities, be it camping, hunting, glamping or playing in the backyard.

 

“We’re beyond excited to partner with such an esteemed retailer in Moosejaw and for the opportunity to introduce more customers to our brand,” said Moez Faruqi, Head of Marketing at White Duck Outdoors. “This partnership will help us to better serve the outdoor community and to showcase the comfort and versatility that canvas tents and our other products can provide.”

 

Moosejaw, an online and brick-and-mortar retailer specializing in outdoor gear and equipment
since 1992, outfits customers for various activities from camping and hiking, to snowboarding
and skiing. The retailer is featuring the full White Duck Outdoors product offering online.

 

Visit www.whiteduckoutdoors.com or www.moosejaw.com to shop White Duck Outdoors or to learn more about how its sustainably manufactured products can help you enjoy time outdoors.

 

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About White Duck Outdoors
White Duck Outdoors offers a varied collection of high-quality, stylish camping gear, ranging from different types of canvas tents to bags and dog beds. With an emphasis on sustainability, durability, and consumer-centric design, White Duck aims to provide gear that will allow anyone to get outside for any purpose. In addition, the company’s White Duck Cares initiative puts customers at the forefront of the brand with free shipping, no-hassle returns and 24/7 support. Visit www.whiteduckoutdoors.com to learn more about the company, its products, and its sustainability efforts.

Rumpl, the category leader in technical blankets, announces the launch of limited-edition blankets designed by two artists, Corinne Weidmann and Nathan Brown, as part of the Rumpl Artist Division (RAD) for Spring 2023. The collections feature original artwork commissioned by Corinne Weidmann and Nathan Brown and are available today at Rumpl.com and select retailers.

RAD is a collaborative program that highlights the work of accomplished and upcoming artists who inspire creativity in communities worldwide. Weidmann is a Swiss-born and -based artist who specializes in modern mountainscapes and landscapes of Europe and the Pacific Northwest. Brown is a Nashville-based artist and muralist who draws inspiration from skateboarding, travel and graffiti.

Corinne Weidmann x Lauterbrunnen Valley

The Rumpl x Corinne Weidmann Lauterbrunnen Valley artwork is inspired by the Bernese Alps in western Switzerland. Weidmann’s paintings depict alpine landscapes of rocks and glaciers with bold and vivid colors. Most of her work, including this blanket, are simple representations of the appreciation for the beauty around us. Weidmann instills her passion for climate advocacy into all her work.

“Being in nature is a bit like medicine to me. It‘s not something I can easily describe in words, but rather comes as a very grounding and humbling feeling. Recognizing how small and irrelevant I am in the context of everything around me makes me think less about myself and more about the entirety embedded in me. It‘s this feeling that I try to transfer into all of my work, including my partnership with Rumpl,” says Weidmann.

The Lauterbrunnen Valley Original Puffy Blanket (MSRP: $145) is made with Rumpl’s 100% post-consumer recycled polyester shell and 3D hollow fiber siliconized synthetic insulation. Each blanket reclaims 60 post-consumer plastic bottles. The durable water-repellent (DWR) treatment and 30-denier ripstop polyester fabric make this blanket weather- and stain-resistant to hold up to all your outdoor adventures.

Nathan Brown x Cozy Dimensions

The Rumpl x Nathan Brown Cozy Dimensions artwork is inspired by a mural that Brown painted at Rumpl’s headquarters in Portland, Oregon. The mural pulls on inspiration from his love for skateboarding and painting graffiti on big buildings. Brown’s passion for skating led him to graffiti, which eventually evolved into a full-time career painting murals. He’s also an environmental advocate and these values transfer into his pieces as certain colorways and organic shapes.

“The process of taking my artwork from the streets to Rumpl’s product was a fun challenge because I’m not a graphic designer by trade. And the opportunity to transform a space will always be way up there for me. Seeing people happy because I brought color and life to a space is a huge motivator. Seeing the potential of a wall, handrail, curb, or ledge reminds me of skating and the many hours of joy it could bring,” says Brown.

The Nathan Brown collection includes the Cozy Dimensions Original Puffy Blanket (MSRP: $145), which is made using Rumpl’s 100% post-consumer recycled polyester shell and 3D hollow fiber siliconized synthetic insulation. The Cozy Dimensions Everywhere Towel (MSRP: $60) is an ultra-absorbent, quick-drying packable towel that repels everything from sand to pet hair. The Cozy Dimensions Beer Blankets (MSRP: $9) are Rumpl’s compressible beverage blanket, adding that extra layer of insulation for a cold beer and warm hands.

Corinne Weidmann and Nathan Brown are the first new artists to join the RAD in 2023. Rumpl also launches an assortment of collaborations with additional artists, including Maggie Thompson, Shae Anthony and Aaron Kai.

The Corinne Weidmann and Nathan Brown products are now available at www.rumpl.com and select retailers. For more information, please contact Senior Account Manager Maria Brickman at Maria.Brickman@rygr.us.

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About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The result is a premium and versatile blanket that can be used anywhere you go or when you do not go anywhere. www.rumpl.com.

About Corinne Weidmanm: Corinne Weidmann is a Swiss-born and based artist who specializes in modern mountainscapes and landscapes of Europe and the Pacific Northwest. She pours abstract, theoretical, and philosophical concepts and visualizations of landscapes into her work.

About Nathan Brown: Nathan Brown is a Nashville-based artist and muralist who draws inspiration from skateboarding, travels, painting graffiti, gradient color palettes in nature, city life and structural lines in architecture.

Clayer is a brand that is dedicated to providing products in the most eco-friendly way possible. Working with an exclusive supplier who has been recognized for their efforts, receiving the award for the greenest company in France. This is a testament to their commitment to sustainability and to preserving the environment.

Clayer’s commitment to sustainability starts with not only the choice of suppliers but also their packaging. They use eco-friendly materials and techniques to ensure that their products reach customers in the most environmentally responsible way possible. Until now, all packaging were made from recycled and recyclable plastic. But by the end of 2023, the goal is to switch all material to plastic free, with Sugar cane resin, in order to reducing waste through the use of minimal packaging.

In addition to their eco-friendly packaging, Clayer is also committed to offering non-toxic products. Their products are free from harmful chemicals and are safe for both the environment and for customers. They believe in providing high-quality products that are not only safe for the environment, but also safe for the people who use them.

Clayer is proud to be committed to making a difference in the world. They believe that every small change can make a big impact and are proud to be leading the way in sustainable and eco-friendly practices.

Clayer is a company that is dedicated to leave a positive impact by providing eco-friendly products in the most responsible way possible. They are committed to using sustainable materials and techniques, and to offering non-toxic products that are safe for the environment and for customers.  

Clayer also wants to educate customers via the blog on their website.

Moving forward together to a better future, for yourself, the Planet and the next generations.

Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and owner and producer of 30 premier athletic events, announces the launch of the Life Time Little Sugar MTB presented by Mazda, a new mountain bike event set for October 15, 2023, in Northwest Arkansas. The event expands Life Time’s portfolio of best-in-class off-road events and adds to its mountain bike lineup, which also includes the Life Time Sea Otter Classic Fuego XL, Stages Cycling Leadville Trail 100 MTB, and the Life Time Chequamegon MTB Festival presented by Trek. Little Sugar MTB will occur the weekend before the Life Time Big Sugar Gravel presented by Mazda, setting the stage for the creation of the new, week-long Big Sugar Classic Cycling Festival to occur Saturday, October 14 through Sunday, October 24. Registration opens on March 1 – the same day as registration for Big Sugar Gravel.

Little Sugar MTB honors the investment, culture, and amazing biking community that the Northwest Arkansas region has worked to create. The event is expected to attract a world-class field to Arkansas’ legendary singletrack mountain bike terrain and will offer participants the opportunity to qualify for the Stages Cycling Leadville Trail 100 MTB. Little Sugar MTB will be produced by the same team behind Life Time Big Sugar Gravel presented by Mazda, the Leadville Race Series, and Garmin Unbound Gravel presented by Craft Sportswear, and includes the support of Bentonville locals and industry leaders, Aimee and Nat Ross, as community liaisons.

The Little Sugar MTB event weekend will feature a one-day expo on Saturday, October 14, with participants taking on the challenging singletrack trails that roughly follows the course through Bentonville and Bella Vista, Arkansas, on Sunday October 15. Three course distances will be offered: 100k with 6,610’ of elevation gain, 50k with 3,461’ of elevation gain, and 20k with 1,125’ of elevation gain. Exact courses subject to final approvals. There will also be a $25,000 prize purse for the top finishers of the 100k event.

All course distances will start in Bentonville at the Coler MTB Preserve, traverse legendary terrain in Bella Vista and finish in downtown Bentonville. The flagship 100k distance will pass through the Little Sugar and Back 40 trails in Bella Vista and Slaughter Pen trails in Bentonville, trails before heading back to town. As riders face grinding climbs that alternate with fasting rolling descents, they will be greeted by the area’s stunning landscape, featuring unique bluff lines, caves, waterfalls, and Bella Vista’s iconic Ledges trail. 

“The singletrack mountain bike terrain and development that has taken place in Northwest Arkansas is undeniably world class and we are very excited to bring a new Life Time MTB event to the region,” said Kimo Seymour, President of Life Time Events. “The Sea Otter Classic kicks off the cycling season for many and we love the opportunity to bring the cycling community back together at the end of the season for a week-long celebration of all things cycling.”

The Big Sugar Classic will celebrate and wrap up the off-road North America cycling calendar. Families, athletes, brands, and leaders in the cycling community are invited to stay for the week between the Little Sugar MTB and Big Sugar Gravel events, to enjoy trail spotlights, industry gatherings, group rides, clinics and more. Other cycling industry events happening during the same week and complementing the The Big Sugar Classic include: 

• People for Bikes SHIFT Conference – official date has not yet been announced for 2023
• Outerbike Bentonville – October 20-22, 2023
• The Big Sugar Gravel Expo (and Life Time Grand Prix presented by Mazda Finale Programming) – October 19, 2023

“Our community has worked for years together to build our region as a mountain biking destination and partnering with Life Time to host the Little Sugar MTB event represents the pinnacle of achievements,” stated Kalene Griffith, CEO/President, Visit Bentonville. “Life Time is the best of the best for organizing events. Partnering with their team means showcasing our region’s trails to a whole new audience. It only reaffirms Bentonville’s status as the MTB Capital of the world™.” 

“Between the Back 40, Little Sugar, and Blowing Springs trail systems, Bella Vista is home to over 100 miles of world-class singletrack as challenging as it is beautiful”, said Brandon Kelley, director of Discover Bella Vista. “We are especially excited that this partnership with Life Time will expose Bella Vista to a wider audience so that they can come here and experience that beauty for themselves.”

More information on the Little Sugar MTB, Big Sugar Gravel, race registration, and the week-long cycling festival can be found at bigsugarclassic.com. Follow along on Instagram and Facebook. 

More information about all Life Time athletic events is available at https://my.lifetime.life/athletic-events.html.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.