Archives: Press Releases

Red Lodge, Mont. (Feb. 6, 2025) – Crazy Creek Products, a leading manufacturer of outdoor seating for 38 years, is excited to grow its sales representation, nationally. Today, the Montana-based manufacturer announces its partnership with Adventure Marketing Group (AMG) as their new Southeast rep group, as well as the brand’s expansion with the Alta Group, Inc. into Montana and Idaho.

“We are very excited to bring a legacy brand like Crazy Creek into our diverse portfolio,” said Tom Hammond, Principal of Adventure Marketing Group. “Every account we have should be carrying Crazy Creek and our team looks forward to getting out in the field and showing the great benefits of selling Crazy Creek to our customers.”

AMG will be taking over Crazy Creek sales in the Southeast for Allyn Morton of Eastern Outdoor Sales who has retired after a decorated 40-year career in the outdoor industry.

“Adding a group like AMG to our rep network is a testament to the strength of the Crazy Creek brand and we are thrilled to have Tom and his team representing us in the Southeast,” said Forrest Rogers, Co-Owner of Crazy Creek. “We want to also thank Allyn Morton of Eastern Outdoor Sales for the last 20 years of dedicated service he has provided us, we wish him the best as he settles into a much-deserved retirement!”

Crazy Creek has also expanded its sales group representation into Montana and Idaho.  The Alta Group, which currently supports the brand in Washington, Oregon, and Alaska, will now support the brand in these two additional western states.

“We are very excited to expand the territory that the Alta Group, Inc. is representing Crazy Creek.  It is an honor to represent Crazy Creek in their home state of Montana! Crazy Creek has been on a great trajectory for us the past several years and we are looking forward to more growth,” said Dave Haavik of the Alta Group. “ We are really excited about the product development that the brand has been working on for the past few years and I am sure that will compound our growth.”

For more information about Crazy Creek, please visit crazycreek.com.

# #

About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

SALT LAKE CITY – February 5, 2025 – Black Diamond Equipment^®, a global leader in climbing, skiing, and mountain sports apparel and equipment, has partnered with National Outdoor Leadership School (NOLS), the world’s foremost provider of wilderness education. Central to the partnership is the Elevate Scholarship, an initiative to foster leadership, mentorship, and stewardship within the outdoor community.

The Elevate Scholarship provides full-ride support, including travel and gear, for select NOLS courses in the Summer and Fall of 2025. Funded through an annually recurring co-op program between NOLS and Black Diamond, the initiative aims to cultivate future leaders in the outdoor community who might not otherwise have access to the resources they need to recreate safely and sustainably. Additionally, 10% of any purchase made by NOLS, a NOLS employee, or an enrolled student will directly contribute to the scholarship fund.

“At Black Diamond, climbing has always been more than a sport—it’s a way to discover our limits, build resilience, and connect deeply with the natural world,” says Neil Fiske, President at Black Diamond Equipment. “Partnering with NOLS on the Elevate Scholarship lets us extend those values to a broader community, breaking down barriers and equipping the next generation of climbers and outdoor leaders with the skills, mentorship, and gear they need to thrive. Together, we’re not just supporting individuals—we’re fostering a culture of stewardship and sustainability for the vertical and beyond.”

Black Diamond has been one of NOLS’ preferred equipment providers for decades. The official partnership will now also include ongoing gear design collaboration between the two organizations and field testing on key pieces of equipment from Black Diamond, such as the Mega Light Tent, a staple piece of equipment in the NOLS kit. A dedicated gear testing pipeline will engage NOLS field instructors in the design process, leveraging their hands-on expertise in creating and enhancing Black Diamond gear moving forward. To further support NOLS staff, the partnership offers expanded pro deals for all employees.

Several professional Black Diamond athletes got their start with NOLS, including Aaron Mulkey, Adrian Ballinger, Carlo Traversi, and Angela Hawse. Peter Metcalf, the founder of Black Diamond and a 1971 NOLS graduate, credits the school with introducing him to climbing. This joint effort builds on the longstanding relationship between these two organizations. In keeping with that tradition, Black Diamond has committed to providing opportunities for its employees to develop their outdoor and leadership skills with NOLS.

“The NOLS and Black Diamond partnership is such a perfect match. It brings together two organizations who share a deep commitment to wilderness, leadership, and the environment,” said Sandy Colhoun, President of NOLS. “We are grateful for the Black Diamond Elevate Scholarship’s impact on our school, making outdoor education accessible to all. Together with Black Diamond, we are excited to empower the next generation of leaders, explorers, and adventurers.”

The application period for the Elevate Scholarship opens on February 5, 2025, and closes on March 5, 2025. Scholarship recipients will be announced on April 30.

For more information on the scholarship and application process, please visit: https://www.nols.edu/en/expeditions/planning/financial-aid/black-diamond-elevate-scholarship/

MEDIA IMAGE GALLERY | LINK

# # #

About Black Diamond Equipment

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and a wide range of other year-round outdoor activities. Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond is synonymous with performance, innovation, and durability in the outdoor community. For more information on Black Diamond Equipment, visit www.blackdiamondequipment.com.

About NOLS

Founded in 1965 in a small cabin in Sinks Canyon, Wyoming, the National Outdoor Leadership School (NOLS) is a nonprofit global wilderness school that seeks to help individuals step forward boldly as leaders. We believe that anyone can be a leader; it’s our role to provide the environment and training to help them discover their full potential. We do that in classrooms close to home and remote wilderness areas worldwide. The scope of NOLS’ mission and impact is broad, with 14 campuses across six countries and educational opportunities worldwide. The school enrolls over 28,000 students and employs over 1,000 full-time and part-time staff and instructors with an annual budget of approximately $40 million in a typical year. NOLS currently has more than 360,000 active alumni. 

nols.edu | @nolsedu | 800.710.6657

^{MEDIA CONTACTS}

^{BLACK DIAMOND EQUIPMENT}

^{LUCIE RATHBUN}

^{lucie.rathbun@backbone.media}

^NOLS

^{KELLI LUSK}

^{kelli_lusk@nols.edu | 208.309.3793}

YORK, Pa. and CARRBORO, N.C. (Feb. 3, 2025) — Fleet Feet, the largest franchisor of specialty running stores, announced the grand opening of its newly acquired location in York, Pennsylvania. Located at 1511 Mount Rose Ave., York, PA 17403, the new store takes over the space previously occupied by Flying Feet Sports Shoes. With stores in Mechanicsburg and Harrisburg, this marks the third Fleet Feet location owned and operated by Shelby and Fred Joslyn.

Flying Feet owners Greg and Celine Baum recently announced their retirement after more than 40 years of serving the York community. The Joslyns aim to continue the Baums’ legacy of exceptional customer service and community engagement, while introducing the community to Fleet Feet’s signature experiences, including their outfitting expertise and technology.

The store launched its soft opening as Fleet Feet York on Jan. 4. A grand opening celebration will take place on March 8, beginning at 9 a.m. with a three-mile community run from the store, complete with demo shoes and accessories to test from HOKA, Karhu, Mizuno, OOFOS, On and Superfeet. Customers will have a chance to take home giveaways throughout the day, and will receive a free custom Fleet Feet shirt with any purchase over $100.

“We’re beyond excited to open our third location and serve the incredible York community,” said Fred Joslyn. “Greg and Celine built Flying Feet with a strong foundation of personal service and a commitment to their customers, and we’re dedicated to carrying that forward. Our goal is to create a welcoming space where runners, walkers and fitness enthusiasts of all abilities can find the products, expertise, and support they need.”

Fred and Shelby Joslyn bring years of experience and a deep passion for running and community involvement. The couple met as high school students, and their journeys together as runners and employees at Fleet Feet Syracuse inspired them to own their own store. Together, they have grown their presence in Central Pennsylvania, coaching Fleet Feet training programs, hosting charity events for local animal shelters and youth programs and supporting initiatives like Girls on the Run and Communities Rising.

Fleet Feet York will operate with the brand’s exclusive personalized outfitting experience, fit id®, which includes 3D foot-scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.

“York is a growing area with a strong sense of community, and we’re thrilled to welcome Fred and Shelby’s third store to the Fleet Feet family,” said John Moloznik, vice president of retail development at Fleet Feet. “Their passion for delivering outstanding customer experiences and supporting their community embodies everything that Fleet Feet stands for.”

For 49 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

###

About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

 

 

 

BOULDER, Colo. (February 4, 2025) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: the Matador Global Travel Adapter, a compact, smart international outlet adapter for wherever the road may lead. This launch marks Matador’s first product in the electronics space, as the brand brings its travel design expertise to the tech world.

Matador’s Global Travel Adapter is compatible in over 170 countries and can safely charge and power up to six devices simultaneously. Its lightweight and compact design allows travelers to seamlessly pack and store for any adventure.

“We’re really excited to introduce the Global Travel Adapter and enter into a new category of travel essentials,” said Chris Clearman, founder and CEO of Matador. “Our goal was to bring consumers the same innovation and quality they can trust with our travel equipment, now to their electronics, so they can continue to explore without limits.”

The Global Travel Adapter powers all technology, including laptops (AC plug only), tablets, smartphones, eReaders, camera equipment, power banks, headphones, smartwatches, satellite communication devices, portable game consoles and more. Key features also include an integrated High-Capacity PD35 port for larger devices and fast-charging smartphones, as well as built-in protection against overtemperature and overcurrent – with an integrated fuse.

Matador’s Global Travel Adapter (MSRP: $35.99) is available in Black now at select retailers and online at http://www.matadorequipment.com/.

ABOUT MATADOR TRAVEL EQUIPMENT
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com