Norrøna Announces Upcoming In-Store Events and Promotions as Part of its Loyalty Membership Program

Loyalty members receive exclusive access to Norrøna’s product testing process, member-only events around the world and more

BOULDER, Colo. (Jan. 27, 2023) — Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes new members to the brand’s loyalty program that aims to deepen relationships with fans of the brand. Members of Norrøna’s loyalty program receive special perks such as access to exclusive events, access to the online outlet for discounted products and select opportunities to test unreleased products.

Loyalty members will have exclusive access to upcoming events and promotions, including:

Exclusive loyalty membership benefits include:

·      Participation in product development: Loyalty members receive notifications when product testing opportunities are available, allowing members to provide feedback on new ideas and projects.

  • Join exclusive adventures and events: Members receive invitations to free, exclusive in-store events and outdoor adventures throughout the world.

·      Earn Cash Points on purchases: For every full-price purchase, both online and in-store, members earn cash points to be used on future purchases.

·      Warranty extension: As a loyalty member, product warranties will be extended from five years to seven years.

·      Online outlet access: Year-round access to the Norrøna online outlet to purchase discounted products (let’s link here or above or both).

·      Member-only content and offers: Members gain access to first looks at product launches and receive member-only newsletters with sneak peeks, news and looks behind the scenes.

“Connecting on a deeper level with our customers and fans is important to Norrøna and the loyalty membership program is one of the steps we take to build trusted relationships, provide more value and open up opportunities to collaborate” says Jørgen Jørgensen, CEO and fourth-generation owner of Norrøna. “For 2023, we’re excited to host compelling events for our loyalty members and share memorable experiences, including the upcoming NYC event with our ambassador, Chris Davenport.”

To become a Norrøna loyalty member, sign up here: https://www.norrona.com/en-GB/loyalty/

For media inquiries, please contact rob.steffens@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

 

    Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters

    Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to accommodate the rapid growth created by wholesale demand for their insole collection. The brand now has sales representation in the Rocky mountains, southeast, midwest, northwest, and south central regions and is looking to add capacity in the northeast and on the west coast. The new address is 4H Gill St. in Woburn, Mass.

    The expanded facility includes enhanced space for product design and development, additional employees and much needed warehouse space. The new layout is also much more conducive to hosting events and building community.

    “Our insole business grew in the last year thanks to strong wholesale demand,” said founder Mark Paigen. “Consumers have fallen in love with the arch support that all Tread Labs products offer. The expansion of our sales team enables Tread Labs to reach additional retailers, introducing new consumers to the benefits of our insoles. The future is bright for our brand, and we look forward to having the right team in place to ensure our future growth.”

    The Tread Labs sales team includes:

    Sales territories Tread Labs is looking to fill:

    • New England, including Conn., Maine, Mass., N.H., R.I., Vt.
    • West coast, including Ariz., Calif., Hawaii, Nev.
    • , Md., Penn.

    For more information on open positions, please visit treadlabs.com/pages/join-the-tread-labs-team.

    About Tread Labs

    Tread Labs was founded in 2015 by Mark Paigen, who previously founded (and later sold) Chaco sandals. Tread Labs was created to improve people’s lives by giving feet the support they desperately need. Tread Labs’ proprietary two-part insole system is designed for the long haul. The molded arch supports are guaranteed forever, and the top covers are easily replaced to make insoles like new again, without having to buy a whole new pair. Better for the wallet, better for the planet. Sandals are debuting in 2023 and closed footwear is in development.

      Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters

      Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to accommodate the rapid growth created by wholesale demand for their insole collection. The brand now has sales representation in the Rocky mountains, southeast, midwest, northwest, and south central regions and is looking to add capacity in the northeast and on the west coast. The new address is 4H Gill St. in Woburn, Mass.

      The expanded facility includes enhanced space for product design and development, additional employees and much needed warehouse space. The new layout is also much more conducive to hosting events and building community.

      “Our insole business grew in the last year thanks to strong wholesale demand,” said founder Mark Paigen. “Consumers have fallen in love with the arch support that all Tread Labs products offer. The expansion of our sales team enables Tread Labs to reach additional retailers, introducing new consumers to the benefits of our insoles. The future is bright for our brand, and we look forward to having the right team in place to ensure our future growth.”

      The Tread Labs sales team includes:

      Sales territories Tread Labs is looking to fill:

      • New England, including Conn., Maine, Mass., N.H., R.I., Vt.
      • West coast, including Ariz., Calif., Hawaii, Nev.
      • , Md., Penn.

      For more information on open positions, please visit treadlabs.com/pages/join-the-tread-labs-team.

      About Tread Labs

      Tread Labs was founded in 2015 by Mark Paigen, who previously founded (and later sold) Chaco sandals. Tread Labs was created to improve people’s lives by giving feet the support they desperately need. Tread Labs’ proprietary two-part insole system is designed for the long haul. The molded arch supports are guaranteed forever, and the top covers are easily replaced to make insoles like new again, without having to buy a whole new pair. Better for the wallet, better for the planet. Sandals are debuting in 2023 and closed footwear is in development.

        Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters

        Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to accommodate the rapid growth created by wholesale demand for their insole collection. The brand now has sales representation in the Rocky mountains, southeast, midwest, northwest, and south central regions and is looking to add capacity in the northeast and on the west coast. The new address is 4H Gill St. in Woburn, Mass.

        The expanded facility includes enhanced space for product design and development, additional employees and much needed warehouse space. The new layout is also much more conducive to hosting events and building community.

        “Our insole business grew in the last year thanks to strong wholesale demand,” said founder Mark Paigen. “Consumers have fallen in love with the arch support that all Tread Labs products offer. The expansion of our sales team enables Tread Labs to reach additional retailers, introducing new consumers to the benefits of our insoles. The future is bright for our brand, and we look forward to having the right team in place to ensure our future growth.”

        The Tread Labs sales team includes:

        Sales territories Tread Labs is looking to fill:

        • New England, including Conn., Maine, Mass., N.H., R.I., Vt.
        • West coast, including Ariz., Calif., Hawaii, Nev.
        • , Md., Penn.

        For more information on open positions, please visit treadlabs.com/pages/join-the-tread-labs-team.

        About Tread Labs

        Tread Labs was founded in 2015 by Mark Paigen, who previously founded (and later sold) Chaco sandals. Tread Labs was created to improve people’s lives by giving feet the support they desperately need. Tread Labs’ proprietary two-part insole system is designed for the long haul. The molded arch supports are guaranteed forever, and the top covers are easily replaced to make insoles like new again, without having to buy a whole new pair. Better for the wallet, better for the planet. Sandals are debuting in 2023 and closed footwear is in development.

          Kahtoola Doubles Down on Climate Change with New Forest Green MICROspikes®

          2% of sales will benefit Planet Impact Fund to fight climate change

          Flagstaff, Ariz. (Jan. 26, 2023) – Kahtoola is excited to announce a new Forest Green edition of its legendary MICROspikes® footwear traction designed to keep you safely outside hiking in snowy, icy and muddy conditions. For every Forest Green pair sold, Kahtoola will donate 2% of sales to the 1% for the Planet® Impact Fund at National Philanthropic Trust, doubling the company’s commitment to fight climate change.

          “Our goal is to create products that make outdoor adventures more accessible and rewarding, and underlying that is the responsibility we have as a company to address the climate crisis to the best of our ability by minimizing our environmental impact,” said Danny Giovale, owner and founder of Kahtoola. “This product-specific initiative is one important way we can increase our efforts by doubling our usual 1% for the Planet commitment to support the efforts of this proven environmental organization.”

          For over a decade, arctic explorers, weekend adventurers and everyday hikers have chosen MICROspikes traction to safely explore outside in wintry conditions. Twelve stainless steel spikes per foot bite into even the most stubborn ice and snow, providing the wearer a stable walking platform. A durable, ergonomically shaped harness features a raised heel tab to easily pull over shoes and boots while retaining its elasticity down to -22°F. Lightweight and packable, Kahtoola MICROspikes allow users to safely navigate mountainous terrain.

          For more information on Kahtoola’s commitment to fight climate change with its Forest Green MICROspikes, please visit kahtoola.com/2percent.

          About Kahtoola:

          Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

          The Conservation Alliance Announces Inaugural Summit in May to Advance Business-Led Conservation

          Held in collaboration with the Next 100 Coalition, Outdoor Alliance and Outdoor Industry Association, the Summit will unite businesses that rely on a healthy planet and create a blueprint for future action.

           

          BEND, Ore. (January 26, 2023) –  – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, announced today the inaugural Conservation Alliance Summit. The Summit will create space for businesses that value outdoor spaces, community-centered conservation, and wild places to unite under a common agenda for equitable land and water conservation.

          The Conservation Alliance Summit will occur on May 22-24, 2023, in Winter Park, Colorado. Created in partnership with the Next 100 Coalition,  Outdoor Alliance (OA) and Outdoor Industry Association (OIA), this three day retreat will convene member company leaders and key partners to celebrate shared successes, announce annual priorities, as well as educate and empower the business community to become more effective advocates for conservation work.

          “The Summit will build on our 30 years of leadership in this area and create opportunities for our members to realize the power of the collective to protect wild places and outdoor spaces,” says TCA executive director Nicole Rom. “It continues to build on the important grant making and advocacy work that is the bedrock of what we do here at TCA, galvanizing our members to realize their power and capacity for positive change. As a business-led solution to conservation issues, TCA presents a unique, commerce-focused perspective, capable of uniting different political and industry views, showcasing years of effective conservation efforts with the next generation of business leaders.”

          “The protection and stewardship of our collective lands and waters must reflect the racial and cultural diversity of our nation, and demonstrate and value the myriad ways people connect to and care for the environment,” says The Next 100 Coalition executive director Chela Garcia. “With meaningful collaboration, businesses can create a more sustainable and equitable future through their actions, values, and economic contributions to our natural spaces and communities if they are empowered to act together.”

          “At Outdoor Alliance, we know that public land and conservation policy is complex,” says Adam Cramer, CEO of Outdoor Alliance. “We do the hard work to effect meaningful, measurable change—building relationships with decision makers, enthusiasts, and activists to preserve trails, create new legislation, share maps, and teach others how to protect the places they care about. This Summit represents an opportunity to share knowledge and key advocacy opportunities with leaders poised to make a difference with their brands and generate real conservation results.”

          “Outdoor recreation is an economic powerhouse in the United States, each year generating $862 billion,” says Outdoor Industry Association interim executive director Kent Ebersole. “Collectively, we have the power and influence to protect the lands and waters that our communities, businesses, and environment rely on, but only if we can come together and speak in one voice. This Summit represents a chance for us to do just that, and OIA is proud to be a part of it.”

          The Conservation Alliance Summit is possible thanks to sponsorship from: Peak Design, Patagonia, Keen, Bank of the West, FjallRaven, Public Lands Fund, REI, Superfeet, Osprey, Oboz, Atlantic Packaging, Toad&Co, Royal Robbins and Visit Bend. Learn more here.

           

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          About The Conservation Alliance

          The Conservation Alliance is an organization of 270 like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting North America’s rivers, trails, wildlands, and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since 1989, we have contributed more than $27,370,000 in grants to conservation organizations whose collective efforts have helped protect 73 million acres of land and 3,580 miles of rivers; stop or remove 37 dams; acquire 21 climbing areas; and designate five marine reserves. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

          Outdoor Vitals Launches 100 Mile Challenge Inspiring Hikers to Test Their Limits

          Outdoor Vitals, the Utah-based performance outdoor brand, is dedicated to helping others get outside and discover the power that backcountry travel has to change lives. This year, the company is introducing the Outdoor Vitals 100 Mile Challenge, a platform designed to help hikers and backpackers push their boundaries with an interactive training framework, including expert advice and support from other members.

           “Family responsibilities, work, and a myriad of other obligations make it difficult for most people to spend a lot of time out on the trail,” said Tayson Whittaker, founder of Outdoor Vitals. “This challenge is designed to help everyday individuals with busy lives develop the skillset they need to finish their dream hike this summer. With over 70 years of combined experience, we are thrilled to be able to provide participants the tools they need for better planning, training, and execution.”

          The challenge costs just $69.97, with a reduced price of $55.98 for Outdoor Vitals members, and includes over $200 of gear from partners such as onX. Participants will receive a free Altitude Sun Hoody, access to live conference calls, a training table, and a copy of the 100 Mile Framework. Once participants set a goal and register for the challenge, they will be connected with the Outdoor Vitals team, who will help them plan, train for, and execute their bucket-list hike. 

          Registration is open through February 20, with training for the challenge kicking off on March 17. Hikers will have two options for completing the 100 miles, embarking on either a ‘stacked’ or a ‘nonstop’ adventure. The nonstop iteration challenges participants to finish the 100 miles in one multi-day drip, while the stacked option allows busy individuals to complete the 100 miles over several overnight expeditions. The trip window to complete the challenge is June 16 through July 23, with a post-challenge celebration taking place in August.

          To learn more about the 100 Mile Challenge, visit www.outdoorvitals.com.

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          About Outdoor Vitals
          Unencumbered by price points or corporate strategies, Outdoor Vitals is passionate about helping others to live ultralight, and its sole mission is to provide gear that makes backcountry travel easier. Outdoor Vitals is committed to designing innovative products that make the outdoors more comfortable, cutting out everything that is unnecessary without impeding function or durability. The result is a line of carefully constructed products that are ideal for backcountry travel. Today, Outdoor Vitals offers a wide array of unique products, including backpacks, jackets, tents, pants, baselayers, sleep systems, and more.

          Media Contact:
          Sean Van Horn, Backbone Media
          sean.vanhorn@backbone.media
          970-963-4873, ext. 1806

            Kahtoola Doubles Down on Climate Change with New Forest Green MICROspikes®

            Kahtoola is excited to announce a new Forest Green edition of its legendary MICROspikes® footwear traction designed to keep you safely outside hiking in snowy, icy and muddy conditions. For every Forest Green pair sold, Kahtoola will donate 2% of sales to the 1% for the Planet® Impact Fund at National Philanthropic Trust, doubling the company’s commitment to fight climate change.

            “Our goal is to create products that make outdoor adventures more accessible and rewarding, and underlying that is the responsibility we have as a company to address the climate crisis to the best of our ability by minimizing our environmental impact,” said Danny Giovale, owner and founder of Kahtoola. “This product-specific initiative is one important way we can increase our efforts by doubling our usual 1% for the Planet commitment to support the efforts of this proven environmental organization.”

            For over a decade, arctic explorers, weekend adventurers and everyday hikers have chosen MICROspikes traction to safely explore outside in wintry conditions. Twelve stainless steel spikes per foot bite into even the most stubborn ice and snow, providing the wearer a stable walking platform. A durable, ergonomically shaped harness features a raised heel tab to easily pull over shoes and boots while retaining its elasticity down to -22°F. Lightweight and packable, Kahtoola MICROspikes allow users to safely navigate mountainous terrain.

            For more information on Kahtoola’s commitment to fight climate change with its Forest Green MICROspikes, please visit kahtoola.com/2percent.

            About Kahtoola:

            Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.