Archives: Press Releases

Lafayette, CO (March 1^st, 2023)- Trango, the award-winning manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as Brand Manager. 

 

Cardamone brings 20 years of experience of creative, brand development, and marketing to Trango. Cardamone was Executive Creative Director at Five Ten for 14 years (2004-2018), and helped the brand navigate to, and through, its acquisition by adidas. During his tenure at Five Ten, Cardamone oversaw digital design, creative direction, footwear design, and marketing. Cardamone has established himself as a leader in creating compelling global brand stories. He is a valuable addition to the Trango team. Since his departure from Five Ten, Cardamone has spent the past few years as a brand consultant and footwear designer.

 

With his extensive history in the climbing community and significant background with creating award-winning climbing products, Cardamone is excited to again be working with an independent athlete-and-product driven brand.  “I’m super psyched to be back with a core climbing company,” says Cardamone. “Trango gets that climbers need high-quality hardwear and holds that are purpose built. From beginners to the most experienced core user, Trango connects with an incredibly wide range of athletes. In addition to fostering a wide-reaching brand awareness, our goal is to deliver consistent and creative products that inspire ALL climbers to reach their goals at all ability levels and disciplines.” 

 

“We’re very pleased to welcome Brett to the Trango team,” said Chris Klinke, President of Trango. “Brett brings an immense amount of experience and valuable insight to Trango as we continue to grow as one unified brand of products that embrace every aspect of climbing. His passion for innovation, creativity and authenticity will no doubt aid in bringing Trango to the next level.”

 

 

About Trango
Trango has been designing climbing gear in the Front Range since 1991 for sport, trad, gym, bouldering, and alpine climbers and remains passionate about creating innovative, solution-oriented products that help climbers achieve the next level in the sport. Beyond award-winning climbing equipment, Trango is also the U.S. distributor for Spanish rock-climbing shoe company Tenaya.

Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, today announced the launch of its new “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who decide to start running, and the positive effects it has on their lives.   

Developed in partnership with creative agency MMGY Origin,  the “#ReasonsWeRun” campaign is Fleet Feet’s largest brand campaign to date with a mix of paid and organic content,  a fully integrated media plan and store-specific assets designed to bring the campaign to life locally.  

“Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the first step,” says Ashley Arnold, director of brand marketing for Fleet Feet. “The campaign showcases the true impact running has on our lives through inspiring and relatable stories of our real customers, and the communities they find as a result. We view #ReasonsWeRun as an invitation to share those stories and encourage everyone to keep moving.”  

“Fleet Feet has an incredibly strong dedication to its community of runners,” says Danielle Kristmanson, partner and executive creative director at MMGY Origin. “When we landed on the idea of telling stories about the reasons people run, their team pressed us to tap that community directly. The real Fleet Feet customers we met during the process and their true stories that were documented for the campaign were an inspiration to all of us.” 

Working with media agency Goodway Group on a distribution strategy, “#ReasonsWeRun” will initially launch in March through the Spotify Ad Network. Additional spots and in-depth storytelling will run across CTV, display advertising, online video and Fleet Feet’s social media channels, complimenting in-store assets and displays throughout the spring and summer.  

For more than 46 years, Fleet Feet owners, operating partners and employees have created welcoming environments that allow runners, walkers and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge and empowerment.  

The brand campaign comes on the heels of recent acquisitions, including JackRabbit  and Marathon Sports. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains a wholly owned subsidiary of Fleet Feet. Fleet Feet supports more than five million customers across 250 locally owned and operated stores. 

To view the full length #ReasonsWeRun video, click here.  

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About Fleet Feet  

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 250 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and was recognized in Fast Company’s Brands That Matter List and Inc.’s Best in Business List. Stay inspired, motivated and connected at Fleet Feet.  

About MMGY Origin 

MMGY Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, lululemon, Smartwool, The North Face, and many more. With offices in Montreal and Whistler, as well as a US subsidiary based in Vermont, MMGY Origin provides a bilingual suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. Subscribe to MMGY Origin’s “Insights On The Outdoors” monthly newsletter at originoutside.com/newsletter-sign-up. 

CDC, EARTHDAY.org and Women @ Work to join roundtable discussion focused on strategies for being active outside in ways that promote healthy people, planet and communities.

 Experts to provide insight and resources to inform stories ahead of tenth annual Celebrate Trails Day and Earth Day, both recognized on April 22.

 WASHINGTON, DC—In anticipation of the spring season and the opportunity for millions of Americans to spend more time being active outdoors, Rails-to-Trails Conservancy (RTC), the nation’s largest trail advocacy organization, is hosting a media roundtable on March 2 at 1 p.m. Eastern, with experts from the U.S. Centers for Disease Control and Prevention (CDC), EARTHDAY.org, and the Pittsburgh-based cycling club, Women @ Work.

The virtual event will feature expert advice and resources to inform stories this spring and summer about being active outside, addressing the importance of places and programming for encouraging people to be physically active, while building community and creating opportunities to take individual climate action by swapping car trips for a short walk or bike ride.

The event will offer tips and resources for covering the outdoor trails season ahead of Celebrate Trails Day and Earth Day, which align this year on Saturday, Apr. 22.  For the last decade, Celebrate Trails Day has been the nation’s annual spring celebration of America’s trails and a motivator for people to be active. In 2022, participants reported more than 65 minutes being physically active outside on the trail, which contributed significantly to the recommended 150 minutes of moderate-intensity physical activity adults should get each week. Combined, participants logged over 812,000 minutes of physical activity on Celebrate Trails Day. In addition, one quarter (24%) of participants reported swapping a short car trip for a walk or a bike ride to their destination, reducing greenhouse gas emissions from personal vehicles.

WHAT:        

“Building Community, Inspiring Climate Action and Encouraging Physical Activity through Trails”

 A roundtable discussion followed by Q&A with reporters. Speakers will address:

• Why national days of action like Celebrate Trails Day and Earth Day are important motivators for people and communities, demonstrating consumer demand for safe spaces to walk, bike and be active outside.
• The latest data on trail use, based on national user counts and a recent national poll revealing perceptions of trails, physical activity and interest in getting around more on foot and by bike.
• Tips for getting outside on trails, how to #RecreateResponsibly, and what it takes to swap a car trip for a trail trip.
• Insights into how trails are part of the EARTHDAY.ORG call to “Invest in the Planet.”

 WHEN:         Mar. 2, 2023, 1 p.m. Eastern

 WHERE:       Please register here. Registrations are allowed until the start of the event.

 WHO:          

Brandi Horton, Rails-to-Trails Conservancy

Evan Raskin, EARTHDAY.ORG

Ken Rose, The Centers for Disease Control and Prevention

Robin Woods, Women at Work Cycling Club, Pittsburgh

Celebrate Trails Day comes this year at time of unprecedented opportunity for trails, walking and biking. Nationwide, trail use increased on average 9.5% between 2022 and 2021, and 45% between 2022 and 2019—nearly at the record levels set in 2020, demonstrating enduring demand for trails across the country. A recent opinion poll conducted by RTC found that a majority of respondents (62%) report using trails once a week or less, but 24% say they’re using trails more than they did in the past year, which is particularly true for Black (35%) and Latino (27%) trail users. In addition, many Americans say they’re interested in using trails more than they do now—26% say a lot more and 36% say a little more.

The majority of trips taken in this country are within a 20-minute bike ride or less, more than one in four trips are within a 20-minute walk or less, and 11.5% of all trips are made by walking and biking. By swapping more of these trips from car trips to walking or biking, the U.S. economy could save more than $22 billion annually and save 54 million tons of CO2 annually.

The CDC reports that only about 1 in 4 adults fully meet the physical activity guidelines for aerobic and muscle-strengthening activities and that increasing our physical activity is one of the best things we can do for our health. Findings from the Community Preventive Services Task Force recommends parks, trails, and greenways as infrastructure interventions that increase physical activity. These improvements, however, need to be combined with community engagement to increase awareness, expand programs and enhance access. Active People, Healthy Nation℠ is a national initiative led by the CDC to help 27 million Americans become more physically active by 2027 with resources to help more people meet the physical activity guidelines.

To find creative ideas for getting outside, first-person stories of the impact of trails, photo and video content for use with credit to RTC, and direct access to RTC’s free trail-finder website and app, TrailLink.com, reporters are encouraged to visit RTC’s Celebrate Trails Day website.

The public can visit railstotrails.org/celebratetrails and follow #CelebrateTrails on social media for information about Celebrate Trails Day, to find events, and to win prizes.

Athletic Brewing Co. is the premiere sponsor of Celebrate Trails Day. Celebrate Trails Day is supported by the CDC’s “Active People, Healthy Nation” initiative, “Parks for All” championed by Hydro Flask, Warm Peet, the William G. Pomeroy Foundation, Mirrycle, EARTHDAY.ORG, and Sports Backers. 

Celebrate Trails Day is the annual celebration of the spring trail season, recognized on the fourth Saturday in April. The national celebration is organized by Rails-to-Trails Conservancy (RTC), the nation’s largest trails organization—with a grassroots community more than 1 million strong. RTC is dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Follow #CelebrateTrails on social media for updates and connect with RTC at railstotrails.org and @railstotrails on Facebook, Twitter and Instagram.

Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand that operates 160+ athletic country clubs across North America, has released its 2023 lineup of more than 25 premier athletic events. Composed of cycling, running and  triathlon events, the portfolio spans 11 states and draws participants from around the world, helping them embrace their endurance sports passions and live healthy, happy lives. Unique to Life Time athletic events is that they are part of the comprehensive Life Time ecosystem of healthy living, healthy aging and healthy entertainment destinations, programs, events and services for people 90 days to 90+ years old.

 

2023 Life Time athletic events highlights:

• The return of the Life Time Grand Prix presented by Mazda race series featuring seven iconic gravel and mountain bike events in which 70 athletes will compete for a $250,000 prize purse.
• A new mountain bike event in Arkansas, Little Sugar MTB presented by Mazda, which bookends the iconic Big Sugar Gravel weekend in October and spurs the creation of a week-long Big Sugar Classic industry bike festival.

 

The 2023 Life Time athletic events lineup includes:

• March 5: Baptist Health 305 Half Marathon and 5K, Fla. – A fast and flat run through the coastal streets of Miami and Miami Beach makes for a much-loved destination race for more than 3,000 runners. Registration is now open.
• April 20-23: Life Time Sea Otter Classic presented by Continental, Calif. – The world’s premier cycling festival complete with competitive racing and recreational tours takes place over four days in beautiful Monterey, Calif. Registration for events and camping is now open. View the full schedule of events here. The Fuego XL race at Sea Otter Classic is the first Life Time Grand Prix presented by Mazda event and now a Leadville qualifier.
• May 21: Life Time Chicago Spring Half Marathon & 10K, Ill. – This half marathon and 10K celebrates the city’s emergence from winter hibernation and delivers an intimate urban setting with a gorgeous lakefront course. Registration is now open.
• June 3: Garmin UNBOUND Gravel presented by Craft Sportswear, Kan. – The cherished, ultra-endurance bicycling challenge of 25, 50, 100, 200 or 350 miles of gnarly gravel through the Flint Hills of Kansas. The lottery is closed but new for this year is a waitlist. This is a Life Time Grand Prix event.
• June 17: Life Time Leadville Trail Marathon and Heavy Half presented by La Sportiva, Colo. – Run through the historic mining district’s challenging old mining roads and trails, hitting a peak altitude of 13,185 feet with breathtaking views. This event is sold out.
• June 24: Stages Cycling Lutsen 99er, Minn. – This Leadville qualifier is 99 miles, 7,000 feet of climbing, 7% single track, 10% pavement, 40% snowmobile/ski trail, 43% Forest Service Road and 100% fun! Registration is now open.
• July 8: Life Time Crusher in the Tushar presented by The Creamery, Utah – An annual favorite for many, this event remains in the heart of cyclists around the country as an ultimate test of endurance. Ride through the captivating landscape of Utah’s Tushar Mountains. This event is sold out. A waitlist will open soon. This is a Life Time Grand Prix event.
• July 8: Life Time Silver Rush 50 Run presented by La Sportiva, Colo. – Take on 50 miles of extreme territory that starts at 10,200 feet and reaches 12,000 feet on four separate occasions to prepare you for the pinnacle Leadville Trail 100 Run. Registration is now open. 
• July 9: Stages Cycling Silver Rush 50 MTB, Colo. – Cut the Stages Cycling Leadville Trail 100 MTB in half, remove all the easy parts, throw in technical descents, burning lungs and wild animals and you’ll have a good understanding of what this challenging race entails. Registration is now open.
• July 15: Stages Cycling Tahoe Trail MTB, Calif. – Ride rocky summits and through breathtaking pine forests with your choice of a single 50K-loop, or two rounds for a chance to qualify for the Leadville Trail 100 MTB. Registration is now open.
• July 28-30: Stages Cycling Leadville Stage Race, Colo. – Some say it’s more leisurely than the single-day race while others consider it a more difficult challenge as DOMS has time to set in; this race takes you along the famed Leadville Trail 100 MTB route over the course of three days. This event is sold out.
• August 12: Stages Cycling Leadville Trail 100 MTB, Colo. – Known as the race of all races, you’ll need to dig deep into an inexhaustible well of guts, grit, and determination to conquer 100 miles across the high-altitude, extreme terrain of the Colorado Rockies. The 2023 Lottery results were announced on Jan. 9. All entrants were notified of their status via email. This is a Life Time Grand Prix event.
• August 13: Life Time Leadville 10K Run presented by La Sportiva, Colo. – Held the weekend of the historic Stages Cycling Leadville Trail 100 MTB, the Leadville 10K Run is the shortest run in the series but covers the first and last 3.1 miles of the infamous Leadville Trail 100 Run. Registration is now open.
• August 19: Life Time Leadville Trail 100 Run presented by La Sportiva, Colo. – This is it – the legendary “Race Across The Sky” 100-mile run, where it all started back in 1983, and where legends are created and limits are tested from elevations of 9,200 to 12,600 feet. The 2023 Lottery results were announced on Jan. 9. All entrants were notified of their status via email. 
• August 26-27: Life Time Chicago Triathlon, Ill. – The largest triathlon in the United States in an iconic location! Race weekend consists of four standalone triathlons: Kids Tri, SuperSprint, Sprint, and International distances beginning with a swim in Lake Michigan. Registration is now open.
• September 16: Life Time Chequamegon Mountain Bike Festival presented by Trek, Wis. – Ride amongst beautiful autumn foliage. Each year, thousands of enthusiastic off-road bicyclists take part in this trek descending on the towns of Cable and Hayward in northwestern Wisconsin. Registration is now open. This is a Life Time Grand Prix event.

 

• September 24: Life Time Chicago Half Marathon presented by HOKA & 5K, Ill. – This race highlights Chicago’s south shore and is the only event to shut down both lanes of Lake Shore Drive to offer traffic-free views, finishing at the Statue of the Republic. Registration is now open.
• September 30: Life Time The Rad Dirt Fest presented by Wahoo Fitness, Colo. – Entering its third year, this eclectic event takes place in Trinidad, Colorado amongst the remote and rugged Spanish Peaks. Registration is now open. This is the “Wild Card” event in the Life Time Grand Prix presented by Mazda.
• October 1: Life Time New York City Triathlon, N.Y. – A marquee event in an iconic location! Start your morning with a jump into the Hudson, bike through the streets of Manhattan and end with a run through Central Park at New York City’s only International distance triathlon. Registration is now open.
• October 15: Life Time Little Sugar MTB presented by Mazda, Ark. – Take on the best mountain bike trails that Bentonville and Bella Vista have to offer! 100K, 50K or 20K courses available that will have your legs burning and hearts pumping. This new event will be a Leadville Trail 100 MTB qualifier. Registration opens March 1. 
• October 21: Life Time Big Sugar Gravel presented by Mazda, Ark. – Entering its third year, Life Time designed this course, which winds through the fall foliage of Northwest Arkansas outside Bentonville, to be challenging but rewarding with elevation gain throughout, loose gravel, and pavement only at the start and finish. There is a 100 mile or 50 mile race distance. Registration opens March 1. This is a Life Time Grand Prix event.
• November 4: Stages Cycling Austin Rattler MTB & Life Time Austin Rattler Run, TX – Saddle up for a Texas mountain biking or running favorite. The MTB offers a 20-mile loop course (with option to do 60-miles as a Leadville qualifier). The run course features 10-miles of single track fire roads and granite formations (with option to do 30-miles as a Leadville qualifier). Registration is now open for both events.
• November 24: Life Time Turkey Trot Chicago, Ill. – Join fellow runners, joggers and walkers at Chicago’s largest and most iconic Thanksgiving Day race. Registration opens March 8.
• November 24: Baptist Health Turkey Trot Miami 5K/10K & Kids Race owned and produced by Life Time, Fla. – Offering a distance for every age and pace, this family friendly race takes place in beautiful, sunny Tropical Park. Registration is now open.
• January 27-28, 2024: Kicking off 2024 is the Life Time Miami Marathon and Half Marathon, Fla. – The Tropical 5K (Saturday) is a favorite warm-up to Sunday’s marquee marathon and half marathon distances. More than 15,000 athletes will hit the pavement on one of the nation’s most scenic courses in order to be dubbed #MiamiFamous. Life Time member registration opens July 25 / public registration August 1.

 

Life Time athletic events also serve as an opportunity to change the lives of America’s children through the Life Time Foundation‘s charity slot program, which allows athletes to bypass registration lotteries by agreeing to fundraise for the 501(c)(3) nonprofit, which works with school districts across the country to improve school food nutrition and get kids moving.

 

More information about all Life Time athletic events including event registrations, visit https://my.lifetime.life/athletic-events.html.

 

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

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BOULDER, Colo. (Feb. 27, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today launched the SEG45 Travel Pack, a fully integrated solution for one-bag travel. Offering maximum organization in a minimalist design, the SEG45 combines the best assets of a backpack, duffle bag and packing cubes into a groundbreaking new architecture designed for organization.

“Our SEG Series just got a major upgrade,” said Chris Clearman, founder and CEO of Matador. “We listened to years of consumer feedback to offer a completely new design. It still offers the same hyper-organized segmentation that the series is known for – now with stronger and more sustainable materials and a bevy of new design features to stand up to the rigors of adventure travel.”

The SEG45 Travel Pack is made with bluesign®-certified materials and offers 45-liters of capacity while still meeting carry-on requirements for most airlines. The unique segmented design allows travelers to organize contents by type, day or size – with its five externally accessed pockets. The bag additionally features a separate clamshell compartment to separate large or dirty items, along with a multitude of other features, including:

• Exterior-access laptop pocket
• Padded back panel and shoulder straps
• Detachable shoulder straps and removable sternum strap
• Stowable backpack straps for use as a checked back
• Rugged carry handles on top, bottom, back and side
• YKK® PU-coated sealing zippers and zipper security loops on all external pockets
• Reflective webbing details, visible on all sides

The SEG45 joins the recently launched SEG28 Backpack and Globerider45 Travel Backpack to round out Matador’s line of high-end travel bags.

“While the SEG28 is a burly backpack designed for weekend trips or EDC, and the Globerider45 is ideal for those who crave a more traditional travel backpack, the SEG45 fills the needs of the minimalist adventure traveler,” continued Clearman. “It’s light, it’s organized, and it’s highly efficient – just like those who Travel Hard!”

 The Matador SEG45 (MSRP: $199.99) is available now at select retailers and online at http://www.matadorup.com/.

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About Matador Travel Equipment

Matador designs high-performance travel equipment designed for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorUp.com.

Hard and soft sided lines use recycled content, nylon and

 post-consumer recycled plastic priced between $99 to $249

Leveraging consumers’ continued desire to spend time outdoors and pursue healthier lifestyles, Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the launch of the Moosejaw Cooler Collection. The collection of hard- and soft-sided coolers is designed for everyone from family picnickers to  outdoor enthusiasts, arriving at retail on February 27 and priced between $99 to $249. 

“A high performance cooler is critical to many outdoor activities, but can be tough to afford for many,” said Eoin Comerford, CEO, Moosejaw. “We set out to create a line of coolers that hold ice for days and days without breaking the bank. These rugged coolers incorporate thoughtful features and premium components and each is manufactured from recycled content wherever possible.”

The Moosejaw Cooler Collection has a total of six products: the roto-molded, hard-sided Ice Fort™ coolers in 25, 50 and 55 quart sizes; and the welded, soft-sided Chilladilla™ coolers in 24, 36 and 42 can sizes.

Hard Sided

 Ice Fort™ 25 Hard Cooler

With high performance insulation up to 2.5” thick, the Ice Fort Hard Cooler retains ice for days. The Microban ® antimicrobial protection on the interiors helps control odors. The easy-open cam latches & freezer-grade gasket seal the cold in and the hot air out. The SinchStrap carrying system converts from shoulder strap to a cinch handle making the cooler more comfortable for transporting. It holds most wine bottles upright thanks to 13.4” interior height, and the corrosion-resistant metal parts stand up to the toughest elements. The drainage port with interior tether makes for easy cleaning. There is a stainless steel bottle opener included and the cooler  is padlock-compatible with multiple tie downs for securing in trucks or boats. The plastic shell is 30% post-consumer recycled material. MSRP $119

Ice Fort™ 50 Quart Hard Cooler

The Ice Fort 50 Quart has a high performance insulation that is 2” to 3.5” thick and keeps ice cold for days. The Microban ® antimicrobial protection on the interiors helps control odors. The easy-open cam latches and freezer-grade gasket seal the cold in and the hot air out. The clean ice storage bin holds 7lbs of ice or 8 cans and the rope handles with molded grip are great for comfortable hauling. The corrosion-resistant metal parts stand up to the toughest elements and the drainage port has an interior tether for easy cleaning when dumping the cooler. The cooler is  padlock-compatible and features multiple tie downs for securing in trucks or boats. It even comes with a stainless steel bottle opener. The plastic shell is 30% post-consumer recycled material. MSRP $199

 Ice Fort™55 Quart Rolling Hard Cooler

A high performance insulation 2” to 3.5” thick retains ice for multiple days.The Microban ® antimicrobial protection on the interiors helps control odors. 9” no-flat tires with stainless steel bearings can roll through rough terrain, making transporting much easier. The aluminum, wide grip cart handle helps for comfortable maneuvering and the easy-open cam latches and  freezer-grade gasket seal the cold in and the hot air out. The clean ice storage bin holds 7lbs of ice or 8 cans. The corrosion resistant metal parts stand up to the toughest elements and the drainage port with interior tether for easy cleaning when dumping. The cooler is  padlock-compatible and features multiple tie downs for securing in trucks or boats. It even comes with a stainless steel bottle opener. The plastic shell is 30% post-consumer recycled material. MSRP $249

Soft-Sided

 Chilladilla™ 24 Can Soft-Sided Backpack Cooler: With the TRUZip™ Leakproof seal to keep water in and the Microban ^® antimicrobial protection on the interior, this rugged waterproof welded exterior cooler has exceptional durability. The padded, ventilated back panel and the ergonomic shoulder and sternum straps make carrying more comfortable. The cooler features fun daisy chain features for accessories, and 40% of the exterior materials are made of recycled nylon from fishing nets. MSRP $119

 Chilladilla™ 36 Can Leakproof Soft-Sided Cooler: This is a leakproof, submersible and waterproof cooler features a rugged welded exterior for exceptional durability, Microban® antimicrobial protection on the interiors, and a SinchStrap™ carrying system that converts from a  comfy shoulder strap to cinch-down, several storage pocket. Seventy percent of the plastic lid and liner is made from recycled content, while 40% of the exterior material is made from recycled nylon. MSRP $99

 Chilladilla™ 42 Can Soft-Sided Cooler Tote: With performance insulation that retains ice for days and a TRUZip™ leak proof seal, this cooler tote has a wide mouth opening for easy access, padded crossbody strap for easy carrying, and 40% of the exterior material is made of recycled nylon. MSRP $149

 About Moosejaw

Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 230 million customers and members visit approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found by visiting https://corporate.walmart.com, on Facebook at https://facebook.com/walmart and on Twitter at https://twitter.com/walmart.

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Arriving at retail February 27th, essential camping gear designed for families, social campers and passionate sportsmen

 

Moosejaw, a leading retailer specializing in outdoor gear and apparel, today is debuting the Moosejaw Comfort Camping Collection, a line of tents, sleeping pads and bags, cots, tables and chairs. Launching on Feb 27th, the collection is designed for campers of all levels who love to spend time outdoors without giving up the comforts of home or putting a big dent in their wallets.

“We want more people to experience the restorative power of time outdoors, so we created a line of camping products that make that as easy, comfortable and affordable as possible,” said Eoin Comerford, CEO, Moosejaw. “Beginner campers will appreciate the easy set-up and unintimidating instructions while experts will be impressed by the high performance materials to stand up to the elements and rugged use. All have thoughtful features such as enhanced weather protection, breathability, innovative storage, modularity, and portability. Inclusivity is built into these pieces with generous weight limits and sizes and approachable pricing. Recycled materials are used wherever possible.”

Comfortress™ 4-Person Tent – Fiberglass or Aluminum Poles Options

Sized to fit 4-people snugly or 2-3 comfortably in its expansive interior with nearly vertical walls and 6’ height with a huge front porch adding more livable space. Fiberglass MSRP $199/Aluminum MSRP $279

Comfortress™ 8-Person Tent– Fiberglass Poles or Aluminum Poles Options

Monster size tent fits 8-people snugly or 4-6 comfortably including an airy front room and a more private back room. Fiberglass MSRP $339/Aluminum MSRP $479

Slounger™ Reclining Camp Chair

Luxurious reclining chair with padding and ventilation in all the right places for the ultimate in comfort. Folds flat for easy transport with included cross-body strap. MSRP $69

Eatastic™ XL Camp Table with Adjustable Height

Large aluminum roll-top table seats 4 and adjusts from 25.5” coffee table to 30” dining table or 34.5” counter for the ultimate in campsite flexibility. MSRP $89

Comfster™ XXL Cot with 500 lb Capacity

Oversized 85” x 38” camping cot sets up in a snap for serene slumber for campers of all sizes with plenty of space underneath to store gear. MSRP $114

Snoozilla™ 30-degree XL Sleeping Bag

Super-cozy, oversized sleeping bag is 88” x 36” for roomy, restful sleep. The huge hood holds a full-sized pillow and is lined with fleece for temps as low as 30°F. Also available in a double. MSRP $74/Double MSRP $124

Ginormo™ 2.5-inch XL Self Inflating Sleeping Pad

Oversized 78” x 30” sleeping pad self-inflates to a beefy 2.5” thick for extra comfort and insulation from the ground. Snap to an additional Ginormo™ pad to make a double. Single MSRP $89

Carpet Diem™ Camp Blanket

Oversized 57” x 72” camp blanket with cozy patterned fleece on top with a tough, water-resistant underside. MSRP $29.99

About Moosejaw

Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 premium outdoor brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking, Moosejaw is headquartered in Madison Heights, Michigan.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 230 million customers and members visit approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found by visiting https://corporate.walmart.com, on Facebook at https://facebook.com/walmart and on Twitter at https://twitter.com/walmart.

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Courtney Dauwalter Won the Transgrancanaria Classic 128K while Alayna Sonnesyn won the American Birkebeiner

Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race.

Dauwalter finished the challenging course on the Spanish Island of Gran Canaria with a course record of 14 hours and 40 minutes for a 7th overall finish, and nearly 2 hours before the next female competitor. Fellow Tailwind Nutrition athlete Tyler Green placed third in the men’s category with a time of 14 hours and 6 minutes.

In Wisconsin, Sonnesyn won the skate ski division of “The Birkie” with a time of 2:27:35. Previously this season she focused on the FIS Cross-Country World Cup.

“I am just so proud of this team we have built at Tailwind Nutrition. This weekend’s results are a strong start to the season, and we can’t wait to see what our athletes can do the rest of the year,” said Maggie Guterl, Events and Athlete Manager at Tailwind.

Guterl adds, “The relationships we have built together have come so organically and I am grateful every day. They are pushing boundaries in their sports as well as changing their communities for the better.”

Green noted how Tailwind was integral to his race strategy.

“One of the keys to racing well was my nutrition plan,” said Green. “Any time I took in calories, I told myself, ‘this is an investment into the future of the race’. Once solid calories started to be difficult to take down, I always had a bottle of Tailwind (Grape flavor) to sip on.”

The win sets a high bar for Dauwalter in 2023. This summer, she plans to complete the prestigious Western States Endurance Run followed by the Hardrock 100 just three weeks later. Last year, Dauwalter won Hardrock while setting a new course record and also set a Fastest Known Time on the Collegiate Loop. Green will also focus on Western States.

Dauwalter was recently named the “most inspiring athlete” among North American respondents of an academic survey released by the University of Central Lancashire in England. She was named ahead of Kilian Jornet and Jim Walmsley in the study titled “Trail and Ultra Running: The Growth of a Sport, Culture, and Community.”

Dauwalter, Sonnesyn, and Green have been using Tailwind’s new Active Hydration, a hydration-enhancing electrolyte mix also includes Vitamin C, and Collagen to support overall health. It mixes clear and has a light, fruity taste. The new Active Hydration complements the existing Endurance Fuel and Recovery Mix products in Tailwind’s lineup.

For more information on Tailwind Nutrition and to keep up with Tailwind Nutrition athletes, please visit: www.tailwindnutrition.com, Tailwind’s blog and follow their adventures on Instagram (@tailwindnutrition) and Facebook.

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com

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