Archives: Press Releases

Specialty outdoor retailer REI Co-op will open a store in Sarasota, Florida in fall 2023. The location will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing and more. For those who adventure on two wheels, a full-service bike shop will be staffed by certified mechanics.

“Ten years ago, we opened our first store in Florida with a Jacksonville location. We’ve long recognized the opportunity to better serve our customers who live and play in the Sarasota area, as they have been driving an hour to our Tampa store,” said Les Hatton, REI regional director. “Incredible natural places such as Alafia State Park, Myakka River State Park, Robinson Preserve and many others offer some of the best cycling, paddling, hiking, bird watching, and outdoor activities in the state. We look forward to being a resource to the community and building lasting relationships with regional nonprofits.”

Store Facts                 

• Location: University Town Center, 161 North Cattlemen Road
• Store Size: 25,000 square feet
• Store Features: Full-service bike shop, buy online-pick up in store, curbside pickup
• REI Co-op Membership: 114,000 members in the Tampa-St. Petersburg (Sarasota) DMA and 512,000 members in Florida
• REI Stores in Florida: Tampa (56 miles away, opened 2021), Winter Park (128 miles away, opened 2017), Palm Beach Gardens (165 miles away, opened 2022), Gainesville (173 miles away, opened 2020), Boca Raton, (222 miles away, opened 2020), Jacksonville, (256 miles away, opened 2013), Tallahassee (299 miles away, opened 2022)

As the country’s largest consumer co-op, anyone is welcome to tap into the expertise of REI’s store staff and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear trade-in program called Re/Supply; discounts on shop services and experiences; a share of the co-op’s annual profits based on qualifying purchases; and more. In addition to discounts at the co-op’s bike shop, REI members receive free flat-tire repair (labor only).

REI believes deeply in supporting the long-term health of the outdoors. The co-op has invested millions of dollars in local nonprofits to steward trails, waterways and parks and connect people to the outdoors. Over the last five years, Florida land agencies and nonprofit partners have received more than $450,000. Last year, $102,500 was distributed to 15 nonprofits across the state, including Alafia State Park, Florida State Parks Foundation and Florida Trail Association. Complementing REI’s community investments, REI’s Cooperative Action Fund invests in nonprofits to build a more equitable and inclusive outdoor community. Florida recipients include Adaptive Adventures (Tampa and Miami), Black Girls RUN! Foundation chapters throughout the state, and HBCUs Outside (Tallahassee).

Join the REI team 
REI expects to hire approximately 50 employees for REI Sarasota. Candidates interested in joining the team can apply online at REI.com/jobs and learn about the general hiring timeline. Candidates can set a job alert on the co-op’s career site to be notified when positions post. All employees will receive a wide variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. REI employees also enjoy unique perks, such as two paid annual “Co-op Way Days” that allow them to enjoy their favorite outdoor activity and an additional paid day off on Black Friday to encourage all employees to #OptOutside. REI is committed to building a diverse and inclusive workplace that enables a life outdoors for everyone. The co-op seeks candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

OrthoLite®, the global leader of sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, the international leader in the development, production and eco-design of biodegradable and compostable bioplastics and biochemicals, announce an exclusive partnership in the creation of OrthoLite Cirql™, the world’s first circular foam material solution for footwear. 

OrthoLite Cirql foam is a patented footwear materials solution combining OrthoLite’s 26 years of expertise and innovation in foaming polymers and Novamont’s world-leading bio-based, compostable and recyclable polymer to provide the first technology capable of greatly reducing the high impact of the manufacturing process with multiple end-of-life disposal options.

According to a new Life Cycle Assessment carried out by the Massachusetts Institute of Technology (MIT), a typical pair of running shoes generates 14 kg/30 pounds of carbon dioxide emissions, equivalent to running a 100-watt light bulb for a week.  Every year, in the United States alone, people throw away more than 300 million pairs of shoes, 95% of which end up in landfills.

OrthoLite Cirql will offer a traditional plastic-free, scalable and truly circular material to OrthoLite’s 500+ footwear brand partners and factory stakeholders in 2023.

“OrthoLite Cirql illuminates the path forward to truly circular footwear,” said Glenn Barrett, CEO and Founder of OrthoLite. “We are excited to be partnering with Novamont to escalate scalable solutions to drive positive change in the global footwear industry. This partnership is built on trust and transparency, as well as a relentless commitment to equip our 500-plus global footwear brand partners to have access to single-source circular materials, starting with the midsole.”

OrthoLite sought out the high-tech bio-polymer company because of Novamont’s pioneering activities in the field of the circular bioeconomy and for its 30 years of experience in the development of chemical and biotechnological processes to create low-impact certified biodegradable and compostable solutions with multiple end of life options for everyday life, including: packaging, separating organic waste collection, retail purchasing, disposable tableware, farming, lubricants, cosmetics, pharmaceuticals, and more. 

“Proving by facts that it is possible to ‘do more with less,’ Novamont has always based its model on the development of products conceived as true catalysts for change, which are capable of activating much greater systemic effects than the product itself, and not as mere substitutes for traditional ones,” explained Catia Bastioli, CEO and Founder of Novamont. “Our philosophy has always been to avoid the problems of pollutant accumulation in the environment, and the fruitful collaboration with OrthoLite, a company that is also committed in finding solutions and not just products, allows us to bring our approach to the footwear industry for the first time.”

OrthoLite Cirql is free from “forever chemicals” and responsibly sourced from non-GMO traditional vegetable raw materials derived from plants plus synthetic biodegradable materials.  The material can be returned to the production cycle by low-energy, advanced chemical recycling to help keep materials in use or back to nature as fully compostable through selected industrial composting methods and processors. Using existing and new, closed loop, take back, recycling streams for footwear, scalable end of life management will involve collaboration with footwear brands and the waste management sector. OrthoLite Cirql will also help avoid the accumulation of persistent microplastics as particles will biodegrade similar to natural polymers such as cellulose.

Novamont Research developed a tailor made bio-polymer material for the OrthoLite Cirql’s chemical-free foaming process which uses nitrogen (from the air we breathe) combined with renewable energy. Unlike the conventional foaming methods currently used, no dangerous or toxic chemical additives are used in the production of Cirql. The biopolymer pellets are melted and mixed with liquid nitrogen under extreme pressure, in a unique injection molding process that results in incredibly efficient cycle times that reduce energy consumption and create a finished part with no downtime, polymerization or waste.

Certified as a B Corp in 2020 with a top-tier ranking, Novamont is a member of the United Nations’ Global Compact network, a leadership platform for the development and implementation of responsible corporate policies and practices. OrthoLite Cirql marks the company’s debut in the footwear industry. Together, the partners are bringing a global solution for environmental improvement across the global footwear industry, a market currently valued at around $400 billion. 

Operating sustainably has also been central to OrthoLite’s DNA since its founding more than 25 years ago, beginning with footwear insoles containing recycled rubber. As the insole supplier of choice for more than 470 leading footwear brands worldwide, across all categories – outdoor, athletic, running, comfort, golf, lifestyle, and fashion – OrthoLite insoles are utilized in more than 500+ million pairs of shoes every year. With trust-based relationships through its wholly-owned and vertically integrated global supply chain and production facilities located in countries around the world, OrthoLite’s commitment to sustainable, circular solutions has an immense and measurable global impact. The brand’s current goal is to achieve zero waste, which is a significant step toward pollution reduction and the regeneration of natural systems—central tenets of circular, sustainable solutions. 

OrthoLite Cirql is committed to full transparency and third-party validation, and has undergone extensive third-party testing and analysis including a complete Life Cycle IVL Assessment. OrthoLite Cirql is Certified Industrial Compostable – (Din Certco), REACH-certified (EU) and USDA Certified Bio Preferred®, RSL compliant (Intertek), certified GMO-free, certified Vegan and Hypoallergenic.

OrthoLite’s Cirql headquarters is in Ho Chi Minh City, Vietnam where its factory achieved an overall verified score of 95% from the Higg Index in 2022. As a vertically integrated company with its owned and operated factories across the globe, OrthoLite understands how to implement scalability with its brand partners and their Tier 1 footwear factories. OrthoLite has room to scale capacity on site at its factory in Vietnam and will work with the footwear brands and their factory partners who will meet the larger demands of the brands when it comes to scaling it. Novamont, headquartered in Novara, Italy, is also a global, vertically integrated company with the means to scale and grow this innovation in stride with OrthoLite. OrthoLite Cirql is moving from the lab into production scale in the back half of 2023.

For more information about OrthoLite Cirql, visit OrtholiteCirql.com. For more information about Novamont, visit Novamont.com.

About OrthoLite®

OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of OrthoLite Cirql™, the patented, revolutionary alternative to conventional plastics that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. Currently OrthoLite is found in more than 550 million shoes across all categories each year from brands such as Adidas, Altra, Asics, Brooks, Clarks, Converse, Danner, ECCO, Fendi, HOKA, Hugo Boss, Justin, New Balance, On, Reebok, Rothy’s, Salomon, Skechers, The North Face, Timberland, Toms, Under Armour, and Vans.

 OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, and strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and OrthoLiteCirql.com, and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

About Novamont:

Novamont is a Benefit Company, certified B Corporation, world leader in the production of bioplastics and in the development of biochemicals and bioproducts through the integration of chemistry, environment and agriculture. With 650 employees, the group has a turnover of approximately 414 million euro and constantly invests in research and innovation (50 million euro in 2021, employing 20% of staff); it holds approximately 1,400 patents and patent applications. It has headquarters in Novara, production plants in Terni, Bottrighe (Rovigo province) and Patrica (Frosinone province) and research laboratories in Novara, Terni and Piana di Monte Verna (Caserta province). It has set up a joint venture with Versalis (Eni group) in Porto Torres (Sassari province) and Mater-Agro, a company for the development and distribution of agricultural solutions with Coldiretti. It is active internationally with offices in Germany, France, Spain and the United States. Through its distributors, Novamont is present in more than 40 countries on all continents. In 2021 it acquired BioBag International, a world leader in the development, production and marketing of certified biodegradable and compostable applications, with headquarters in Askim (Norway), a production plant in Dagö (Estonia) and a presence in nine other countries worldwide. For more information, please visit www.novamont.com.

 The first PRSNT x Houdini Hangout collab takes place in Mammoth Lakes, CA in March 2023

Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders  Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe and the Western US over the past 20 years. Committed to bringing more outdoor devotees to the growing community, Sladics and Buaas founded PRSNT, a female-led company hosting women’s adventure retreats around the world, celebrating female camaraderie and connection with nature. Houdini teamed up with this dynamic duo to offer an opportunity to win a spot at their upcoming retreat and our first Houdini hangout together.

“In building a group of like minded friends, Houdini is happy to partner with Kjersti and Chanelle, whose devotion to preserving nature aligns with our own,” says Niclas Bornling, Houdini’s GM North America and Head of Global Brand. “Their love of sport, efforts to bring women together and commitment to planet-friendly solutions along with their passion and positivity all lead to this relationship.”

Buaas, from Trondheim, Norway, competed on the professional Snowboard Tour for 20 years, earning over 30 international medals in the Olympics, X Games, and US Open. She incorporates her devotion to the environment through the women’s retreats she hosts all over the world, focusing on nature infused activities, community, meditation, breath and CO2 tolerance training, which helps with anxiety and stress management, allowing for better control of the rate and depth of breath.

“To me, Houdini dares to think and act differently as they pave the way with an honest, bold and clean mission,” Buaas shares. “As an athlete loving the mountains, I want gear I can trust and products that hold up to a variety of weather conditions, but do not compromise nature and the earth in the process; this is why I wear Houdini.”

Originally from California, Sladics became one of the world’s best snowboarders, winning medals at the top World Tour events: X Games, Dew Tour, US Open, and the Nippon Open. Snowboarding, surfing and freediving deepened her bond with nature and the environment. In 2012, Sladics started Simply Straws, providing solution-based alternatives to plastic straws. She has spoken at the United Nations and coached at the PyeongChang Olympic Games, while also working for ESPN as a sideline reporter and sports commentator.

“Houdini’s CEO Eva Karlsson is an inspiration to us because she follows her dreams and is 100% dedicated to protecting the planet,” says Sladics. “We love that Houdini has a female founder and is a female lead company that offers a versatile, sleek and environmentally friendly option for consumers.”

Look to see stories with PRSNT and Houdini gear suited up for all sorts of adventures from snowboarding, splitboarding, and x-country skiing, to rock climbing and more. The Shelter Anorak is a favorite of Buaas’ for its non-toxic, PFAS-free waterproofing, keeping her warm while making her environmental footprint lighter and less invasive on nature. They both love The Cloud for a variety of occasions- morning meditations, an extra layer while warming up for winter activities, and after surfing in the ocean. Sladics loves the Desoli shirt , as it is the perfect combination of fashion and function, and as avid snowboarders, the Purpose Pants are the only snow pants Buaas and Sladics reach for.

Kjersti and Chanelle will be hosting their first collaboration with a Houdini Hangout for their Women’s Winter Retreat in Mammoth Lakes, CA next month, March 16th- 23rd, 2023. All participants will gain an AIARE 1 avalanche certification and 3 days backcountry touring with Sierra Mountain Guides. The remaining 3 days will be riding and playing on the slopes of Mammoth Mountain resort, sharpening their all-mountain skills and having a blast. When not on the mountain, there is plenty of time to turn your focus inward, rest and restore your spirit. “Through daily breathwork, yoga movement and meditation you will learn to turn off your mind and use your breath as a tool for healing and grounding. At this retreat you can be sure to experience a solid mix of both Yin and Yang energy,” says Kjersti.

“We’re excited to be partnering with Kjersti and Chanelle and be able to offer unique experiences such as their retreats through their B PRSNT platform. We’ve always believed in offering experiences to our end users as a way to connect with our community, allowing us all to learn from one another and create shared memories in the space we all feel our best: Nature.”

 About Houdini Sportswear

Houdini is an odd band of scientists, artists, designers and adventurers from Sweden on a quest to reimagine the future of functional life wear. Ever since the start in 1993 Houdini has challenged the norms of the textile industry, as a company led by women, as innovators of responsible design and as pioneers of circular business models. Humans are not built to go backwards, but we can go pretty fast when we know the right way forward.

Forward to Nature.

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Kahtoola is excited to announce that their 16th annual GORE-TEX Kahtoola Uphill event in February 2023 raised a new record amount, over $75,000, for environmental education programs at Friends of Camp Colton. The 2023 event broke several records, for fundraising and participation, with nearly 400 racers racing up the mountainous slopes of the Arizona Snowbowl.

“The GORE-TEX Kahtoola Uphill brings people of all ages together for an evening of fun and adventure,” said Ari Wilder, Executive Director of Friends of Camp Colton. “All of the proceeds from this much-loved race support Camp Colton outdoor programs for kids. Over the years, this race has made the Camp experience possible for thousands of local kids. The Kahtoola Uphill and Camp Colton make our mountain town special and we appreciate being part of a community that embraces challenges and learning in nature.”

In addition to raising funds for Friends of Camp Colton, participants in the race are also eligible to win dozens of raffle prizes from pinnacle outdoor brands and local companies.

“We are thrilled that the 16th annual Uphill was our most successful event to-date,” said Danny Giovale, Founder and Owner of Kahtoola. “We so are proud and incredibly grateful for all the sponsors and volunteers that have helped build this event into such an impactful experience for Kahtoola and Friends of Camp Colton.”

2023 event sponsors included GORE-TEX, W. L. Gore & Associates, Lumberyard Brewing Co., and the Arizona Snowbowl.

Since its inception, the GORE-TEX Kahtoola Uphill event has raised almost $600,000 to help educate the next generation of environmental stewards. For more information on Friends of Camp Colton, please contact Ari Wilder at ari@friendsofcampcolton.org or call 928-864-8129.

About Kahtoola:

Since 1999, Kahtoola has been creating reliable gear that makes the outdoors more accessible and rewarding. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance in wintry locales around the globe. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales to fund projects that support indigenous cultures and improve communities, healthcare, education, resources and the environment. For more information, please visit Kahtoola.com.

About Friends of Camp Colton

For over 21 years, Friends of Camp Colton has cultivated exceptional outdoor learning experiences that instill the value of preserving the natural world and inspire growth and discovery. By enriching the student experience at Camp Colton, an outdoors learning and discovery center for Northern Arizona youth, Friends supports adventure, discovery, personal growth, and environmental education. Through program innovation, hosting events and building community partnerships, Friends raises funds so all kids — regardless of income or circumstance — can have an uplifting and rewarding connection with nature and with each other. Working with the Flagstaff Unified School District, Friends of Camp Colton is committed to preserving this community tradition for generations to come.

The American Mountain Guides Association applauds the introduction of the Protect America’s Rock Climbing Act by Utah Rep. John Curtis (UT-03) and Colorado Rep. Joe Neguse (CO-02). The bill will preserve access to thousands of rock climbing routes in wilderness areas across the country. 

“Climbing guides rely upon climbing fixed anchors to provide safety-oriented, high-quality climbing experiences for the public in America’s wilderness areas such as the North Cascades, Joshua Tree National Park, and Black Canyon of the Gunnison,” said Matt Wade, Deputy Director of the American Mountain Guides Association. “The Protect America’s Rock Climbing Act will ensure climbing guides are able to continue providing exceptional outdoor experiences for the public at a time when more and more Americans are seeking to experience the enjoyment, challenge, and connection to the natural world that is unique to rock climbing in wilderness areas. The American Mountain Guides Association thanks Representatives John Curtis and Joe Neguse for introducing this important legislation.”

Representatives Curtis and Neguse both represent districts with extensive guided climbing opportunities, large climbing communities, and economies that depend on the $12 billion climbing industry. “In Utah, recreation on public lands is a large and ever-growing industry,” says Congressman Curtis. “Ensuring access to these lands is vital not just for our economy, but also to ensure the millions of Americans who enjoy rock climbing can fully explore our nation’s national treasures.”

“Colorado’s natural areas are home to some world-renowned rock climbing locations. By requiring additional agency guidance on climbing management, we are taking steps to protect our climbers and the spaces in which they recreate,” says Congressman Neguse. “I am thankful to Rep. Curtis for his continued partnership in our efforts to bolster outdoor recreation, and am glad to join him in introducing this legislation.”

The American Mountain Guides Association looks forward to working with Representatives Curtis and Neguse to pass this critical legislation that will preserve access to world-class guided climbing opportunities in wilderness areas around the country.

About American Mountain Guides Association 
The American Mountain Guides Association (AMGA) is a 501(c)(3) educational non-profit organization that provides training and certification for climbing instructors, mountain guides, and ski guides throughout the United States. Founded in 1979, the AMGA institutes international standards for the mountain guiding profession and serves as an educational body for land management agencies, guide services, outdoor clubs, and others wishing to establish internationally-recognized standards for guided climbing and skiing activities. The advocacy arm of the AMGA supports sustainable use of public lands, facilitates stewardship opportunities, and works in cooperation with guides and land managers to preserve access to areas utilized by the guided public.

Proprietary Technology Garnering Industry Awards; Staff Expands to Accommodate Growth

LAND Energy, the Cleveland based tech company that pioneered a proprietary ecosystem of light electric vehicles (LEVs), enters 2023 with strong brand momentum due to increased orders from the surging consumer demand for planet – friendly transportation options. Since this past January at the Consumer Electronics Show (CES), LAND Energy earned the Gear Junkie Best in Show Award recognizing its connected CORE battery’s capabilities and made it to the final rounds of the Outdoor Retailer Innovation Awards, honoring brands, retailers and nonprofits that find creative solutions encouraging people to go outdoors. To accommodate a steady cadence of orders, LAND Energy is adding staff and announcing promotions including Evan Painter, named brand director, and Ladd Forde, elevated to director of photography. In addition, Steve Westover and Chris Davis are joining as an advisor and production manager, respectively.

“Evan, Ladd, Steve and Chris bring a tremendous amount of creativity and fearlessness LAND Energy needs to broaden its reach and tell its story to the consumer,” said Scott Colosimo, CEO of LAND Energy. “Our goal is to create a new standard for the micro mobility and outdoor industries. Our expanded team has the creative thought leadership and strategic experience to make that happen.”

Promotions, New Hires and Event Attendance

Painter, with over 8 years of experience, is a seasoned brand and product development professional within the micro mobility and transportation industries. Forde brings over 17 years of lifestyle photography experience, having previously worked with Boulder Lifestyle Magazine and Cherry Creek Lifestyle Magazine.

Westover, who brings expertise from the venture capital world, will provide guidance on digital marketing and brand development, while Davis will be an important piece to LAND Energy production overseeing the quality and development of all LAND Energy products.

To introduce its story to key B2B and consumer audiences, LAND Energy will attend the following events:

• South By Southwest (March 10-13, 2023) LAND Energy is a finalist in the Smart Cities, Transportation & Sustainability pitch taking place March 12.
• Sea Otter (April 20-23, 2023)
• ONE Motorcycle Show (April 28-30, 2023) LAND will be teasing some new customizations to come through a new version of their iconic District motorcycle.

 LAND Energy App Introduction

LAND Energy’s new app has been released for all IOS devices enabling owners of the District to connect to their bike remotely via their Apple device. The app enables users to have more control and visibility over their District’s specifications, modes and anti-theft features.

Expanded Distribution Network

LAND Energy has added Tucker Powersports (Fort Worth, Texas) as a distributor and Revival Cycles (Austin, Texas) as a partner to its network for improved access to consumers. Both partners will sell LAND Energy District motorcycles as well as engage in future projects through the brand’s Cleveland, Ohio facility.

Finalizing Improved Manufacturing Facility

LAND Energy is finalizing its 14,000 square foot renovation project of connected manufacturing space in Cleveland for March, 2023. This will enable LAND Energy to produce up to 5,000 bikes per year and additional staff to support production and R&D.

Improvements on The District

For 2023, the LAND Energy team has continued quality enhancements of the District:

• Computer Numerical Control (CNC) parts
• Improved electronics
• Revised designs aiding with maintenance and service

For more information, please visit: landmoto.io

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About LAND Energy

Founded in 2020 by Scott Colosimo in Cleveland, Ohio, LAND Energy is based on the principle that energy continuity and mobility are essential to modern life. LAND Energy provides a transitional E Moto ecosystem with a portable power platform (CORE), a game-changing approach in the light electric vehicle industry. With products proudly manufactured in Cleveland, LAND Energy is unwavering in its belief in American ingenuity and world-class craftsmanship. As a design-forward company, LAND Energy is dedicated to constantly evolving to meet the needs of their customers, everyday consumers and businesses looking for energy efficiency.

5% of Net Sales of Purchases During Select Weeks Go To Six Nonprofits Throughout the Year   

LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today announced the recipients of its 2023 Give Back Programs, as part of their 100 Years of LOWA celebration. The LOWA Give Back Program benefits non-profit organizations that are removing barriers and increasing equitable access to the outdoors. Kicked off last week with Big City Mountaineers, LOWA will donate 5% of net sales made at www.lowaboots.com during select weeks to six nonprofits in 2023.

“LOWA’s continued support of our programs that help us bring more youth outdoors is so appreciated,” said David Taus, Executive Director of Big City Mountaineers. “Creating these transformative experiences isn’t possible without brands like LOWA helping us achieve our goals.”

LOWA’s Give Back program launches with Big City Mountaineers, whose vision is to have a nation transformed by youth connected to and empowered by nature. They provide free, fully outfitted backcountry trips, facilitating transformative experiences through nature that strengthen life skills and build community for youth from disinvested communities.

The complete list of non-profit recipients includes:

• Week of February 27th – Big City Mountaineers
• Week of April 24th – Cornell Lab of Ornithology
• Week of June 12th – Appalachian Mountain Club
• Week of August 14th – American Hiking Society
• Week of October 2nd – Hunters of Color
• Week of December 4th – American Alpine Club

“As we enter our 100th year in business, giving back to our community continues to be a top priority,” said LOWA USA General Manager Peter Sachs. “Choosing non-profit organizations that work to introduce more people of all backgrounds the outdoors is our goal as a brand; aligning ourselves with non-profits doing just that is a perfect fit.”

For more information, please visit lowaboots.com

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About Big City Mountaineers

Big City Mountaineers breaks down barriers to outdoor access for youth from disinvested communities by providing free, fully-outfitted, and professionally-led backcountry trips for youth ages 8-18. For 30 years, we’ve partnered with youth development agencies in seven cities across the country to connect students with nature and reconnect them with their strengths, skills, and resiliency. We offer overnight camps for youth ages 8-12 and our flagship, week-long backpacking or canoeing trips for youth ages 13-18. To learn more, please visit www.bigcitymountaineers.org.

 About LOWA Boots

With almost 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle, and fashion categories, always nurturing brand integrity. 95% of LOWA footwear is designed and handcrafted in factories in Europe. In recognition of these efforts, LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. Dedicated to sustainability, LOWA has resoling and rental programs.

For more information, visit www.lowaboots.com.