Archives: Press Releases

CGPR, French/​West/​Vaughan​’s (FWV) Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, today announced it added three clients to its roster: Trerè Innovation, The Woolmark Company and Tread Labs.

Trerè Innovation, based in Asola, Italy, is the global leader for products and services in the high-tech apparel and footwear sectors, backed by state-of-the-art research and development. The company designs and manufactures for iconic brands including Bugatti, Dior, Jeep and Rossignol, among others. This year, Trerè is launching in the U.S. with its own brand, UYN (Unleash Your Nature, pronounced “win”), and has partnered with CGPR to introduce its footwear, baselayers and socks to the U.S. market through media relations, events and influencer engagement.

“As we are officially entering the U.S. market, finding the right partner is critical to our success; we found that match with CGPR,” said Marco Redini, owner and founder of Trerè Innovation. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running.”

The Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products. CGPR is working to elevate the brand’s visibility within the outdoor and sports categories across the U.S., focusing on events and media relations.

“Working with CGPR to tell the Woolmark story in the U.S. was a natural fit in light of their proven expertise in the component category,” said Anna McLeod, global content and communications manager at Woolmark. “CGPR knows how to clearly communicate the benefits of our technology while navigating a crowded news landscape.”

CGPR is handling the debut of the first footwear line for Tread Labs. Building upon the success of its well-respected insoles, the brand is launching warm weather sandals for spring 2023, arriving at retail next month.  

“As we head into our 30^th anniversary, adding Trerè, Tread Labs and Woolmark is humbling,” said CGPR Founder and President Chris Goddard. “We are grateful these iconic brands have placed their trust and confidence in us. Each is strongly positioned to be a leader in their respective categories through innovation and sustainability, and we are honored to be part of their journey.”

In addition, CGPR has named Charlotte Daher de Garcia a vice president. Returning to CGPR after working with the agency previously for seven years, she has more than 15 years of PR experience with brands such as Kelty, Lifestraw, Mountain Khakis, Nite Ize, Outdoor Retailer, PolarFleece and PrimaLoft. Prior to joining CGPR, Daher de Garcia worked in the technology industry in Boston with clients including CloudLock and Foodler. She will play a senior leadership role in overall agency management, new business and staff development.

“Charlotte has been an integral part of our CGPR family and brings tremendous energy and passion to our agency,” added Goddard. “We know she will do great things and look forward to welcoming her back to our team.” 

Owned by French/West/Vaughan, one of the nation’s leading independently held public relations and integrated marketing agencies, CGPR is a marketing communications firm with business-to-consumer (B2C) and business-to-business (B2B) expertise, leveraging a wide scope of services on behalf of clients that are established leaders in their industries. Focused on the active consumer lifestyle community, CGPR is a passionate team of communication professionals that creates customized strategies to achieve the company’s goals. Services include strategic counsel, media relations, event planning and execution, reputation management, internal communications, social media, influencer engagement/ambassador networks, community relations, thought leadership, media training, product launches, tradeshow support, mergers and acquisitions, crisis management, and public affairs.

About French/West/Vaughan

French/​West/​Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 25 National Agency of the Year honors over the past quarter century, along with more than 1,500 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency The Millerschin Group (Greater Detroit); pet and animal health practice FWV Fetching; outdoor, ski, fashion, technology and consumer brand marketing agency CGPR (Greater Boston) and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.

Portland, OR  – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce a partnership with FUTURE LIFE FACTORY by Panasonic creative studio, exploring the theme of Naosobi, or “playing with nature” as it develops new products intended to deepen our society’s connection to nature. 

Noasobi literally translates to “playing in the field,” but it illustrates a broader picture of the joy experienced in nature. Noasobi is the peaceful feeling of waking up with the sunshine on your face. It’s sharing a beer with friends as you swap stories. It’s a child’s excitement at seeing their first shooting star.  

FUTURE LIFE FACTORY by Panasonic is a studio in Panasonic’s Design Center specializing in cutting-edge development, rethinking what it means to live well in the future. The studio explores  new types of businesses, taking a creative approach based on human values and social issues. 

Inspired by a fireside discussion, FUTURE LIFE FACTORY by Panasonic and Snow Peak USA began a collaborative partnership in 2022.  Over the past year, the teams have hosted numerous listening and innovation sessions at Snow Peak HQ in Japan, in Portland and soon in New York City. The brands believe that deepening our connection to nature inspires  the world’s environmental issues, and seek creative ways to solve them.  The end goal of the partnership is to bring new technologies to consumers as a way to remind us that we are a part of nature. 

“I first connected with the Panasonic team around a bonfire in 2021, when wildfires in North America were causing significant damage. Our discussion about the future began when we shared our sense of crisis and loss, which ran deeper than just a piece of news from a camper’s perspective,” said Snow Peak Chief Brand Officer Yui Uchida. “We believe our future lives will be richer if we all take the viewpoint of playing in and learning from nature, and hope this will offer people a new perspective on environmental issues.”

“As a design group that thinks about future lifestyles, we feel the need to think not only about life in the home, but also to expand the sphere of our lives. The opportunity to think about this with Snow Peak, an expert in the field, was important inspiration,” said Tomoaki Ino, Lead Designer at Panasonic FUTURE LIFE FACTORY “Additionally, when considering major social issues such as environmental problems, I feel it’s essential to move beyond a limited vision conceptualized by one department of one company, and instead take a synergistic approach through collaboration with companies from different industries.”

FUTURE LIFE FACTORY by Panasonic and Snow Peak are inviting the public to test experience tools through a workshop taking place March 17-19th at Snow Peak Brooklyn. Individuals will have the opportunity to take part in immersive experiences melding the digital and natural worlds. Additional event details below: 

Snow Peak USA × FUTURE LIFE FACTORY by Panasonic “Noasobi × Kurashi Exhibition 

Friday, March 17th  – Sunday, March 19th, 2023, 11:00 am – 6:00 pm  

Snow Peak Brooklyn, 76 N 6th St, Brooklyn, NY 11249

RSVP via the event website: https://www.snowpeak.com/blogs/explore/future-life-factory 

About Snow Peak         

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. snowpeak.com

About FUTURE LIFE FACTORY by Panasonic

FUTURE LIFE FACTORY is Panasonic’s design studio that seeks to answer the question, “What does a fulfilling future look like?” Through creative and out-of-the-box thinking, it continues to present the world with ideas that envision a richer future for all.

 

Introducing a full lineup of purpose-built rods for Pacific coast techniques

Charleston, SC – G. Loomis, the renowned manufacturer of performance-driven conventional and fly fishing rods, is proud to announce the IMX-PRO OFFSHORE series. This comprehensive lineup of purpose-built 20 to 80-pound class rods features a range of technique-specific actions designed for West Coast offshore anglers.

Dynamic fisheries, challenging conditions, and iconic game fish define the offshore experience of Pacific coast anglers. The IMX-PRO OFFSHORE series is designed to tackle these environmental variables flawlessly, boosting performance and expanding tactical opportunities when it matters most. The full lineup of eight unique offshore rods is handcrafted in Woodland, WA, and encapsulates the brand’s drive to heighten angler effectiveness on the water.

“If you’re flylining a sardine for yellowtail and dorado around kelp paddies, casting irons at acres of foaming tuna, or dropping a jig for a cow, we designed the IMX-PRO OFFSHORE series for you,” says Blaine Anderson, Saltwater Product Marketing Manager at G. Loomis. “We forged this series to be as tough as the anglers that wield them.”

Drawing on over 40 years of experience, G. Loomis designed the IMX-PRO OFFSHORE series to be the most technologically advanced West Coast offshore rods on the market. This series features the brand’s hallmark Multi-Taper Design technology, adding material on the blanks’ stress points and reducing material where it’s unnecessary to enhance durability, decrease weight, and provide battle-ready strength without sacrificing performance. A SeaGuide guide train and Fuji reel seat complement a BattleOn Grip, offering extreme fatigue-fighting comfort and resilience to withstand epic battles on the rail. MSRP: $535.00-$575.00

 Complementing G. Loomis’ conventional saltwater offerings, the IMX-PRO OFFSHORE series provides anglers with the ideal tools that deliver the upper hand in the saltiest of situations. To find a retailer near you, visit the G. Loomis Store Locator. For more information on G. Loomis and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.

About G. Loomis

We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, Multi-Taper Design and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.

 

Awarding-winning outdoor heating brand Ignik proudly announces the evolution of its FireCan line with the all-new FireCan Deluxe. With its dual-action fuel output and removable grill, users now have the option for easy, portable outdoor cooking in addition to a warm, safe campfire anywhere they go.

With the same ammo can design as its predecessor, the FireCan Deluxe features an all-stainless steel construction for optimal durability. Packed with all the ease, safety, and portability of the original FireCan, FireCan Deluxe includes a grease tray under the can, a Flame Adjustment knob for controlling the cook temperatures, and a removable grill insert for clean outdoor cooking. The firepit and grill also includes a new dual-action fuel output designed with a quick attachment for ‘Grill Mode’ and ‘Fire Pit Mode.’ While in Grill Mode, the FireCan Deluxe emits smaller and hotter blue flames which allow for safe, efficient, and more complete fuel combustion that’s optimized for cooking. Fire Pit Mode produces larger orange flames, which offer a true campfire experience. When done using Grill Mode, users can simply remove the grill insert and switch over to Fire Pit Mode to enjoy a contained and safe campfire. With its foldable legs, FireCan Deluxe packs away like a breeze and is ideal for grilling at the beach or campsite, while tailgating, and is perfect for overlanding adventures.

“We are really excited about the FireCan Deluxe and its unique two-burner design, which allows us to safely pack a ton of functionality into such a small package,” says Peter Pontano, Ignik’s Marketing and Product Development Director. “On top of that (rather underneath), the separate quick-connect inputs are tucked into either side of the can, making it super easy to set up in the right ‘mode’ and even more low profile than the original FireCan. This truly is the next generation of outdoor heating and cooking.”

The FireCan Deluxe is available now at ignik.com and other retailers and easily hooks up to Ignik’s refillable fuel options or any propane source. MSRP: $299.99. For more information, please contact stacy@darbycommunications.com.

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About Ignik

Our journey started on a family sailboat in the Arctic, where we saw the impact of climate change and human jetsam on the landscapes we love. We decided to “be the change” by creating products that actually work—and work for the planet. Today Ignik makes high-quality, environmentally thoughtful heating products for the wilderness. We enable more folks to get outside earlier and remain outside longer. Ignik is a proud member of 1% for the Planet. For more information, visit Ignik.com.

With new products and significant updates to its existing lines, VSSL resolidifies itself as a leader in backcountry preparedness

ABBOTSFORD, British Columbia – March 1, 2023 – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced a multitude of new products to its Outdoor Essentials Collection, including the Camp Supplies II, Camp Supplies Stash Light, Mini Stash Light, and Mini Stash Speaker. Across the Provisions Collection, VSSL is also launching an extension of the Insulated Flask series, which launched with the pinnacle Insulated Flask + Speaker in December. The series will now be accompanied by the Insulated Flask and Insulated Flask + Light, both available in black.   

“Camping season is nearly here – and what better way to celebrate than launching new products to keep our fans safe and prepared,” said Todd Weimer, founder of VSSL. “From the reinvigoration of our Camp Supplies kit to new offerings in our Stash series and more, we’re thrilled to offer more peace of mind than ever before.”

VSSL’s new launches include:

• Camp Supplies II (MSRP: $145) – A reinvention of the gear kit that started it all – a water-resistant, indestructible military-grade aluminum cylinder paired with an oil-based compass cap and four-mode LED Lantern, packed with over 50 pieces of essential gear, including VSSL’s best-selling Fire Striker Tin. The ultimate tool for outdoor preparedness so users can take on adventures with confidence.
• Camp Supplies Stash Light (MSRP: $100) – A must-have for all outdoor enthusiasts. With military-grade aluminum and a water-resistant design, this compact kit packs two critical camping essentials – VSSL’s exclusive Fire Striker Tin and multi-purpose adventure tape – with four additional empty aluminum refill tins so consumers can personalize based on the supplies they need, endcapped with a Split-Flip Carabiner top and a four-mode LED lantern.
• Mini Stash Light (MSRP: $80 – A compact, packable partner for any adventure. Combining water-resistant, indestructible military-grade aluminum materials with carabiner and LED lantern endcaps, the Mini Stash Light includes two empty aluminum refill tins in two sizes to allow users to customize the kit per their needs.
• Mini Stash Speaker (MSRP: $110) – A powerful audio punch in a compact, packable size. Outfitted with the crystal-clear sound of a True Wireless Speaqua Bluetooth® Speaker, with durable military-grade aluminum construction and two empty, refillable aluminum tins for customization, the Mini Stash Speaker is for anyone who wants to take their music (and a few essentials) wherever they go.
• Insulated Flask (MSRP: $85) – Built with military-grade aluminum and stainless steel, the Insulated Flask is engineered to fuel adventures for generations to come. A double-walled, vacuum-sealed vessel keeps up to eight ounces of beverage cold for up to 10 hours or hot for up to five hours. Ready to be enjoyed on the trail, at the campsite or anywhere users may roam, the patent-pending leak-proof double-port drinking cap makes for easy sipping. Celebrate the moments in between with the VSSL Insulated Flask.
• Insulated Flask + Light (MSRP: $120) – Ready to go all night, the Insulated Flask + Light is an always-on icon for the outdoors. Engineered for clarity in the darkness, a four-mode LED Lantern illuminates with precision while seamlessly integrating into a double-wall eight-ounce Insulated Flask. Durable, water-resistant and ready for anything, this combo is made to travel.

Whether users are looking for a better way to stay prepared in the backcountry or just want to have peace of mind for an everyday carry solution, VSSL has something for everyone.

VSSL’s new products are available at select retailers and online at www.vsslgear.com.

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About VSSL
VSSL makes integrated gear systems designed for the outdoors. We’re experts in self-sufficiency and believe good things come to those who are ready. Our essential supplies, purpose-built equipment and compact storage solutions are housed in durable vessels – field-tested in Canada and made to last.

Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced today the results of its 2022 Social Purpose Corporation Report. Notable 2022 accomplishments include: diverting more than 16,900,000 plastic bottles from landfills, preventing more than 2,300,000 kilograms of CO2 from entering the atmosphere, saving more than 380,000,000 gallons of wastewater, and conserving more than 2,800,000 kilowatts of energy.

“Reimagining the way textiles are made is no small feat, but the health and sustainability of our planet will continue to be our number one priority,” said co-founder and CEO of Nomadix, Zack Helminiak. “We are paving a path toward a more sustainable future and are proud of the progress we accomplished in 2022.”

In addition, the report details progress specific to Nomadix’s 2022 Climate Commitment including:

• A decrease in all airfreight by 45% in 2022 from 89 tco2e to 56 tco2e
• A savings of more than 17 kilowatts in emissions by switching all headquarter energy usage to 50% solar energy
• Phased out 90% of virgin plastic by replacing it with rPET or recycled and FSC certified paper goods

Recognizing the importance of building community to advance sustainability, Nomadix’s network of partner organizations in 2022 included:

• Brave Trails: Welcomed over 400 LGBTQ+ youth and purchased land to build their camp and community space.
• 1% For the Planet: Members donated over $66 million to environmental solutions.
• The Ecology Center: Donated 56,000 pounds of food to local families facing food insecurity.
• The Conservation Alliance: Permanently protected over 178,000 acres of land and river miles
• The Billfish Foundation: Worked worldwide to advance the conservation of billfish and other species.
• Surfrider Foundation: Achieved 775 victories concerning plastic pollution, ocean protection, clean water, and more.

Nomadix expanded its product offerings in 2022 with the Bandana Towel and Puffer Blanket, both made from post-consumer, recycled materials to further reduce its impact on the planet. To see the brand’s entire product line or for more information about its Social Purpose Corporation Report, visit nomadix.co.

 

ABOUT NOMADIX
California-based Nomadix launched in 2015 with The Only Towel You Need® – a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos – Own less. Do more. Nomadix is a member of 1% for The Planet and is Climate Neutral Certified. Today, Nomadix is carried in major retailers in the United States, including REI, West Marine and Boardriders, and is distributed in 31 countries around the world. Visit www.nomadix.co for more information.

Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and owner and producer of 30 premier athletic events, announces a $65,000 total prize purse for the Life Time Little Sugar MTB presented by Mazda, set to debut Oct. 15 in Northwest Arkansas. 

Life Time and OZ Brands have combined efforts to announce a $65,000 prize purse, a notable increase from the previously announced $25,000 prize purse, making it the biggest offering in a single day cycling event in the United States. The increased prize–along with other efforts such as the Life Time Grand Prix presented by Mazda–further affirms Life Time’s commitment to supporting elite cycling and growing cycling fandom and participation in the United States. 

The prize purse will be split evenly between the elite female and elite male fields. The breakdown will be as follows:

1st Place: $12,000

2nd Place: $8,500

3rd Place: $6,000

4th Place: $4,000

5th Place: $2,000

“We believe OZ is an access point for endless adventure. Our partnership with Life Time elevates Northwest Arkansas and OZ as a global destination for unique outdoor experiences,” said Scott King of OZ Brands. “The Big Sugar Classic Cycling Festival and Little Sugar MTB will inspire the next generation of cyclists and adventure seekers right here in our own backyard.”

“We are incredibly proud to have the privilege of working with OZ Brands to provide this unique opportunity for athletes,” said Kimo Seymour, President of Life Time Events and Media. “Not only will Little Sugar MTB be technically challenging for amateur and recreational riders, but the pros will be super focused on the end of season opportunity to earn a significant pay day.” 

Northwest Arkansas’ rich mountain bike culture, paired with the prize purse, have already inspired numerous elite mountain bikers to confirm that they will race Little Sugar MTB, including 2022 Life Time Grand Prix champion Haley Smith, Andrew L’Esperance, Cole Paton, Crystal Anthony, Savilia Blunk, Taylor Lideen, and Emily Newsom. With the Life Time Grand Prix finale, Big Sugar Gravel, taking place the following weekend, even more elite athletes are expected to commit to Little Sugar MTB. 

Life Time Little Sugar MTB presented by Mazda is a part of the week-long Big Sugar Classic cycling festival in October, which includes Life Time Big Sugar Gravel presented by Mazda, now heading into its third year. The festival is a world-class event in a region with a distinct and passionate cycling culture, which has become a hub for national and international cycling events.

The accessibility and diversity of the trail network in Northwest Arkansas has created a destination for cyclists from across the globe. OZ Brands and Life Time are a perfect pairing to help bring professional cyclists and outdoor adventurers to the MTB Capital of the world™.

To learn more about the Big Sugar Classic Cycling Festival, please visit: www.bigsugarclassic.com. Registration for both Little Sugar MTB presented by Mazda and Big Sugar Gravel presented by Mazda opens today, March 1, 2023 at 6pm CST.

The Life Time Big Sugar Classic is owned and produced by Life Time, the premier healthy lifestyle brand. It is among more than 25 premier athletic events owned by the company including the Stages Cycling Leadville Trail 100 MTB, the Life Time Miami Marathon and Garmin Unbound Gravel presented by Craft. To view and learn more about Life Time athletic events, visit: lifetime.life/athletic-events. 

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

About OZ Brands

OZ Brands is a collection of companies that inspire exploration of Northwest Arkansas. Made up of OZ Art, OZ Trails and Fly OZ, OZ Brands brings people the best of the heart of the region. Whether riding the unique Ozark trails, perusing the halls of world class art museums or taking to the sky for a backcountry adventure, there’s nothing quite like the land of OZ. https://www.ozbrands.us/

Experiential partnership is led by the award-winning production company and space will feature every MSP movie poster ever made, vintage cameras and state-of-the-art AV for world premiere film screenings

Elevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort – is partnering with the award-winning production company, Matchstick Productions (MSP), to debut a new lounge concept called the Matchstick Lounge. Opening to the public in early March 2023, the new Matchstick Lounge celebrates the iconic Crested Butte-based ski film brand as well as Crested Butte’s longtime reputation for being one of the leading ski destinations in the world. 

Matchstick Productions is the world’s most awarded ski film brand and fully equipped production boutique. Inspired by MSP’s deep history in action sports and its cutting edge content, the new lounge at the Elevation Hotel will feature 30 years of MSP film posters, vintage cameras, skis and behind-the-scenes production photos; in addition to a pool table, darts and state-of-the-art AV for sporting events, film screenings and world premieres. 

“For more than 30 years, the crew at Matchstick Productions has been proud to call Crested Butte home,” says Murray Wais, Executive Producer and Director at Matchstick Productions. “We are excited to partner with Elevation to open a space where we can celebrate the sports we love, while sharing in the passion of film. We hope everyone can come to have a drink, play some pool and watch some shred flicks or other events. It’s going to be a really cool place and I know our team will be hanging out there. It’s the perfect place to hang after skiing or biking.”

An immersive destination for locals and visitors, MSP and Elevation will host film screenings, athlete signings, and industry and resort parties throughout the year. Food and beverage service will be available from José Crested Butte and the billy barr, both of which are located in Elevation Hotel & Spa. José offers a selection of regional Mexican-inspired dishes, cocktails and extensive tequila collection. billy barr offers a range of Crested Butte-inspired items including paninis and sandwiches, cheese and charcuterie boards, and craft cocktails.  

“We’re thrilled to launch this project in partnership with our friends at Matchstick Productions,” says Nick Klaus, managing director for Elevation Hotel & Spa. “With the hotel’s proximity to the lifts, we know this will become a sought-after destination for skiers and mountain bikers to gather and immerse themselves in the incredible content that MSP is known for.”

Matchstick Lounge is one of many projects Elevation has launched in an effort to create inspiring gathering spaces at the base of Crested Butte Mountain Resort, where locals and visitors alike can celebrate the Crested Butte community and its unique culture. 

About Elevation Hotel & Spa 

Elevation Hotel & Spa is a ski-in/ski-out hotel destination located at the base of Mt. Crested Butte, Colorado. The 262-unit hotel reflects a combination of outdoor adventure, mountain charm and contemporary design offering the perfect choice for travelers seeking enriching experiences and hospitality excellence. The property features a full-service spa, heated indoor pool, three hot tubs, and José Crested Butte, a full-service, slope-side restaurant which offers regional Mexican-inspired dishes, cocktails and an extensive tequila collection. José Crested Butte opened in August 2022 and is the second location for the José brand, which has its first location in Dallas. Fore more information, visit www.elevationresort.com. 

About Matchstick Productions

Founded in Crested Butte Colorado in 1993, Matchstick Productions produces films to inspire a love for the outdoors through authentic storytelling. From their home on the western slope in the Rocky Mountains the filmmakers, producers, athletes have built Matchick Productions into an iconic worldwide brand. For more information about Matchstick Productions, visit www.matchstickpro.com.  

About Matchstick Lounge

The Matchstick Lounge serves as an immersive hospitality and entertainment destination for passionate skiers, mountain bikers, and adventure seekers of all kinds. The new lounge, located in the Elevation Hotel & Spa, features 30 years of MSP film posters, vintage cameras, skis and behind-the-scenes production photos; in addition to a pool table, darts and state-of-the-art AV for sporting events, film screenings and world premieres. As part of a dynamic partnership, MSP and Elevation will host film screenings, athlete-driven events and signings, and industry and resort parties throughout the year. Food and beverage service will be provided by the hotel’s two main dining destinations — the billy barr and José Crested Butte. For more information, please visit www.elevationresort.com.