Archives: Press Releases

Portland, OR  – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce a partnership with FUTURE LIFE FACTORY by Panasonic creative studio, exploring the theme of Naosobi, or “playing with nature” as it develops new products intended to deepen our society’s connection to nature. 

Noasobi literally translates to “playing in the field,” but it illustrates a broader picture of the joy experienced in nature. Noasobi is the peaceful feeling of waking up with the sunshine on your face. It’s sharing a beer with friends as you swap stories. It’s a child’s excitement at seeing their first shooting star.  

FUTURE LIFE FACTORY by Panasonic is a studio in Panasonic’s Design Center specializing in cutting-edge development, rethinking what it means to live well in the future. The studio explores  new types of businesses, taking a creative approach based on human values and social issues. 

Inspired by a fireside discussion, FUTURE LIFE FACTORY by Panasonic and Snow Peak USA began a collaborative partnership in 2022.  Over the past year, the teams have hosted numerous listening and innovation sessions at Snow Peak HQ in Japan, in Portland and soon in New York City. The brands believe that deepening our connection to nature inspires  the world’s environmental issues, and seek creative ways to solve them.  The end goal of the partnership is to bring new technologies to consumers as a way to remind us that we are a part of nature. 

“I first connected with the Panasonic team around a bonfire in 2021, when wildfires in North America were causing significant damage. Our discussion about the future began when we shared our sense of crisis and loss, which ran deeper than just a piece of news from a camper’s perspective,” said Snow Peak Chief Brand Officer Yui Uchida. “We believe our future lives will be richer if we all take the viewpoint of playing in and learning from nature, and hope this will offer people a new perspective on environmental issues.”

“As a design group that thinks about future lifestyles, we feel the need to think not only about life in the home, but also to expand the sphere of our lives. The opportunity to think about this with Snow Peak, an expert in the field, was important inspiration,” said Tomoaki Ino, Lead Designer at Panasonic FUTURE LIFE FACTORY “Additionally, when considering major social issues such as environmental problems, I feel it’s essential to move beyond a limited vision conceptualized by one department of one company, and instead take a synergistic approach through collaboration with companies from different industries.”

FUTURE LIFE FACTORY by Panasonic and Snow Peak are inviting the public to test experience tools through a workshop taking place March 17-19th at Snow Peak Brooklyn. Individuals will have the opportunity to take part in immersive experiences melding the digital and natural worlds. Additional event details below: 

Snow Peak USA × FUTURE LIFE FACTORY by Panasonic “Noasobi × Kurashi Exhibition 

Friday, March 17th  – Sunday, March 19th, 2023, 11:00 am – 6:00 pm  

Snow Peak Brooklyn, 76 N 6th St, Brooklyn, NY 11249

RSVP via the event website: https://www.snowpeak.com/blogs/explore/future-life-factory 

About Snow Peak         

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. snowpeak.com

About FUTURE LIFE FACTORY by Panasonic

FUTURE LIFE FACTORY is Panasonic’s design studio that seeks to answer the question, “What does a fulfilling future look like?” Through creative and out-of-the-box thinking, it continues to present the world with ideas that envision a richer future for all.

 

Vimazi, a Pacific Northwest-based running shoe startup, has announced the release of their first models of pace-tuned running shoes, which are now available online. They’ll be available at select retailers in the next few weeks. Vimazi’s innovative pace-tuned shoes are engineered to deliver peak performance tailored to a specific pace zone. 

 

Pioneering a new era in running footwear, Vimazi leverages its patent-pending technology, developed from the complex physics of the running gait,  to provide optimal cushioning on impact and maximum propulsion efficiency during push-off for each runner’s pace.

 

“We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” says Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will make you faster by returning more energy violates the law of energy conservation. At Vimazi, we’ve tuned the densities of the heel versus the forefoot in each of our models, so they compress optimally to forces of the impact and propulsion phases of the stride – which vary according to the pace you run. Doing this delivers more shock absorption at impact and minimizes energy loss at push-off. Over the long run, our shoes reduce cumulative strain on the body and maximize efficiency.”

 

This week marks the beginning of shipping the Z40 (6:15-7:45 min/mi), Z50 (7:15-8:45 min/mi), Z60 (8:30-10:30 mini/mi) and Z70 (10:00-12:30 mini/mi) models. The Z20 and Z30 are slated to arrive in early spring. With additional trail and walking shoes coming later in 2023. 

 

“We’re stoked to share our pace-tuned running shoes with the world,” says Vimazi Chief Marketing Officer, John Zilly. “Vimazi has shoes that will give every runner the best performance and efficacy no matter if they are a casual weekly runner or an elite pro and we can’t wait for everyone to try them out.”

 

Vimazi is also excited to announce a number of special retailers that will carry the new collection. Shu’s Idaho Running Company in Boise, Idaho, North Coast Runners Supply in Astoria, Ore., Seven Hills Running in Seattle, Wash., NW Tri & Bike in Kent, Wash. and Elephant’s Perch, Ketchum, Idaho. The Vimazi team expects additional retailers within the next few months. 

 

To learn more about Vimazi, follow along on social media and sign up for their email newsletter at https://vimazi.com/.  

 

About Vimazi

A running shoe startup founded by industry veterans and lifelong marathoners, Vimazi makes shoes tuned for the pace of the runner. The shoes are engineered to provide better cushioning and more efficiency. It’s the logical evolution and personalization of running shoe design. Vimazi pace-tuned running shoes are now available online and select retailers. For additional information, please visit vimazi.com or email faster@vimazi.com.

Outdoor Eats, the ultimate camp cooking resource founded by classically trained Chef Corso proudly announces its partnership with Darby Communications, an Asheville-based PR and marketing agency specializing in outdoors, active lifestyle, fishing, and food and beverage markets. Effective immediately, Darby Communications will serve as Outdoor Eats’ agency of record, working closely with Chef Corso to share the mission of elevated meals outdoors by promoting a collection of trail-ready cookbooks, online recipes, an upcoming TV series, and sourcing opportunities for brand partnerships and events.

“When I originally connected with Darby Communications regarding a brand partnership with one of their existing clients, I became curious about how public relations could help to expand awareness of Outdoor Eats,” said Chef Corso, Founder of Outdoor Eats. “2023 is shaping up to be an important year for Outdoor Eats, and I’m thrilled to have Darby Communications as an extension of my marketing team.” 

Originally from the Pacific Northwest, Chef Corso is a classically trained chef with over 20 years of restaurant and food development experience. While backpacking in North Cascades National Park, Chef Corso was inspired to shake up the status quo of pre-packaged and processed camp food. With both his extensive culinary and food science experience, Chef Corso started developing and testing recipes with the hiker and camper in mind– easy to shop for, easy to pack, mindful of pack weight and volume, easy to make, and unbelievably delicious. All recipes are created by Chef Corso and trail-tested by a member of the Outdoor Eats community to ensure they’re easy, quick, tasty, and nourishing. Adventurers can choose between over 275 recipes, customized meal plans, or trail-ready cookbooks to create meals that will get you excited about your camp meals. All recipes are 10 ingredients or less,  ready in 30 minutes or less, require no dehydrating, and work with dietary restrictions.

Darby Communications will work to expand the Outdoor Eats community by promoting Chef Corso’s trail-ready cookbooks, his growing YouTube channel, an upcoming TV series produced by Heliconia TV, and by seeking opportunities for interviews, brand partnerships, and events. 

“Here at Darby, we appreciate good food just as much as a good day outdoors, and there’s no reason the two shouldn’t go together,” says Darby Communications Media Relations Director, Suzanne Hermann. “We love Chef Corso’s mission to make elevated outdoor meals that are approachable and healthy alternatives to traditional dehydrated camp meals. We’re thrilled to help Chef Corso grow the Outdoor Eats community and empower adventurers to improve their backcountry cooking skills.”

For more information on Outdoor Eats or to connect with Chef Corso, contact Katie Richter at katie@darbycommunications.com.

About Outdoor Eats

Founded by classically trained Chef Corso, Outdoor Eats is a backcountry culinary resource for the outdoor adventurer. With over 20 years of restaurant and food research experience, Chef Corso has developed and tested over 200 trail-ready recipes for backpackers and campers looking to ditch pre-packaged, processed, and dehydrated meals. From pocket-sized cookbooks, customizable meal plans, community workshops, a successful YouTube channel, and an upcoming TV series, Outdoor Eats gives outdoors people the tools necessary to create easy to pack, easy to make, and above all, tasty recipes in the backcountry. Trading fine dining rooms for mountain vistas, Chef Corso is changing what it means to be a chef. Learn more at www.outdooreats.com, follow on Instagram @outdooreats365, or subscribe on YouTube. 

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, active lifestyle, fishing, and craft food and beverage industries through impactful media placement, digital advertising, email marketing, social media management, and content writing. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything it does for clients and has worked with many respected companies. Learn more at www.darbycommunications.com or follow on social @darbycomm.

Silipint, the Oregon-based brand known for its fun and colorful silicone drinkware, is pleased to announce their partnership with Outtech Inc., an outdoor industry leader in sales and marketing. Outtech will be working closely with Silipint as their sales representation partners nationwide in Hunting, Shooting Sports, Camping, Outdoor Sports Channels and Farm & Home/Hardware. 

“Silicone drinkware has so many applications in the world of outdoor recreation,” explained Outtech President John Seliga, “and there is no doubt that Silipint is a category leader in product quality and innovation. Our team is so excited to sell these unique products to our retailers, and we know they are a perfect fit for our consumers and their active lifestyles.”

Silipint launched in 2010 with its patented silicone pint cup that propelled the brand into a successful drinkware company specializing in customized drinkware. Today, Silipint has evolved into a spirited durability-focused brand. Its expansive line of unbreakable and adaptable products, which now include foodware, are designed to inspire people to live a more sustainable life with products that deliver joy. 

“Outtech’s success and dedication in both the independent dealer channel and with large retailers are a great fit for Silipint as we invest in new product innovations and growing our brand reach,” said Todd Spang, Silipint President. “We are incredibly excited about this partnership.”

ABOUT SILIPINT

Based in Bend, Oregon, Silipint has been breaking the mold since 2010 with patented silicone drinkware. Silipint is the ideal companion for everyday moments and life’s adventures and offers the highest quality drinkware and foodware. Learn more about Silipint and its products at Silipint.com. Follow all brand updates on Instagram (@silipint) and Facebook (@silipint).

ABOUT OUTTECH INC. 

Established in 1989, Outtech Inc. is an 100% employee-owned company (ESOP). Outtech is one of the outdoor industry’s leaders in sales & marketing, maintaining a portfolio of brand leaders across hunt, camp, fish, shooting sports and outdoor lifestyle categories. Outtech is staffed with a group of over 80 industry specialists spread across multiple divisions, with over 1,500 combined years of experience in the outdoor industry. More information about the Company can be found at www.teamouttech.com 

Improving on the INDEX.01, the new edition of the brand’s recyclable running shoe is lighter, more comfortable and (still) designed to be recycled

Salomon is proud to introduce the new INDEX.02, a new recyclable running shoe that builds upon the groundbreaking INDEX.01 model that the company introduced two years ago. Like its predecessor, the INDEX.02 is 100% recyclable. It’s also 10% lighter (263grams) and features a massive upgrade in comfort and performance due to improvements in the midsole geometry, foam quality and upper construction.

Most notably, the midsole foam and midsole geometry of the INDEX.02 have been upgraded to increase comfort and running performance by delivering smoother transitions from stride to stride. The plush, long-lasting comfort is due to the use of a lightweight Infiniride foam. This TPU foam is the only foam that is fully recyclable. The weight of the INDEX.02 has also been reduced from 288 grams down to 263 grams (sample size US 9 Men’s). The INDEX.02 shoe also has an updated upper, which now features more colors, softer materials and premium finishes for improved step-in comfort. Specifically, the upper uses Engineered Mesh, a structure that varies the weave to offer more support and breathability, along with better flexibility or durability, according to the specific needs of the shoe. 

“The foam is less dense on the INDEX.02, so it feels cushier,” says Laurent Coudurier, Salomon Footwear R&D Manager. “We also removed some bits in the upper, bringing the shoe closer to the foot. Our goal is to provide the same level of performance as the rest of our road running shoes and we’re getting there.”  

Like its predecessor, the INDEX.02 features a unique construction that allows it to be disassembled at the end of its life, so that the shoe materials can be recycled and used to make a new product. There is even a subtle line along the shoe showing where it will be split when it is recycled. The different colors on the upper and bottom unit of the shoe help to highlight that the shoe only uses two materials and that it can be separated at the end of its life. A QR code on the tongue of one shoe allows the shoe owner to easily scan it and register it after purchase, making it easy to return it for recycling at the end of its life. Like the INDEX.01, when INDEX.02 shoes are sent back for recycling in Europe, the materials will be used in the construction of Salomon alpine ski boots.  

Available to consumers in 2021, the INDEX.01 was Salomon’s first shoe that was designed to be recycled, with the recycled materials being used in the construction of Salomon’s MTN Pure ski touring boot range.

“We started researching materials for the INDEX.01 shoe about five years ago, looking to reduce its impact,” says Coudurier. “With this new INDEX.02 model, we’re getting closer to providing the same level of performance as the rest of our road running shoes.” 

Analyzing the lifecycle of the Index.01 to create the Index.02

To assess the environmental impact of the INDEX.01 recyclable running shoe, Salomon’s Footwear development teams compared the impact of the INDEX.01 with the Sonic 3 shoe from the brand’s road running range. By compiling and evaluating the inputs, outputs and potential environmental impacts of a shoe throughout its lifecycle, it is possible to clearly tell the impact of each step—in terms of carbon emissions, use of natural resources, water eutrophication from nitrates (caused by the cooling of machines and colorization) and water acidification, among other aspects.

“A lifecycle analysis identifies the biggest environmental impact during the life-cycle of the product, in order to work on reducing it,” says Olivier Mouzin, Footwear Sustainability Manager.

The way the INDEX.01 is made and the fact that it can be recycled reduces by 44% the amount of CO2 compared to a traditional shoe, which is 4.9kg of CO2 Eq less for every pair. The emissions from the lifecycle of the Sonic 3 are 11.2kg of CO2 Eq; the INDEX.01 emits 6,3kg of CO2 Eq. Water eutrophication is reduced by 70%, and water acidification is reduced by 35%.

“The INDEX.01 is a great start for sustainable footwear: we can test this new, simple design and its performance on the road, and test out the collecting and recycling process,” Mouzin explains. “As the lifecycle analysis shows, the impact of the shoe is reduced by 44%, which validates our work and encourages us to develop more footwear products following this circular economy concept. Now, with the INDEX.02, we are continuing to improve the quality, comfort and performance of a fully recyclable shoe. It’s very encouraging.”

About Salomon: Born in the French Alps in 1947, Salomon creates premium footwear, apparel, gear and winter sports equipment that is superior in function, radical in design and obsessive in style. At the Annecy Design Center, engineers, designers and athletes collaborate to write the future of sports by creating products that transform outside sports experiences and enable a deeper connection with nature, allowing people to unleash the best version of themselves so that they might positively impact the world.

 Chaco Footwear, the iconic outdoor lifestyle brand, announced today its 2023 Brave Trails Collection, a color-blocked, Pride-inspired line of sandals. For the third year in a row, this collection supports Brave Trails, a non-profit that provides a safe and inclusive space, along with leadership programming for LGBTQ+ youth, and this year directly supports their Family Camp.  

 Brave Trails Family Camp is a weekend-long adventure filled with exciting activities, LGBTQ+ pride, and all the fun of a quintessential camp experience while celebrating what makes their families unique. Brave Trails provides two weekends for LGBTQ+ families, one dedicated to LGBTQ+ parents/caregivers and their children and one for LGBTQ+ youth and their families/caregivers.  

“Brave Trails Family Camp is the perfect place for families to come together, unplug, and make lifelong memories,” said Jake Young, Communications Director, Brave Trails. “We love watching families experience the magic of camp and bond with each other.”  

The collection is crafted in Rockford, MI, and includes bold, colorful Z/Sandals (MSRP: $110), Chillos Slides (MSRP $60), and Kids Ecotread (MSRP: $70) that feature the Progress Pride flag. The line is designed to help spread awareness and support for the LGBTQ+ community while providing comfortable and durable footwear for outdoor enthusiasts. 10% of proceeds from each sale of the Brave Trails Collection will go to supporting Brave Trails Family Camp.   

“For many, summer camp is a place where they can be themselves and feel seen and accepted. Chaco believes in making the world more like camp, which is why we have loved partnering with Brave Trails over the years,” said Lauren Poole, Sr. Marketing Director, Chaco. “Plus, summer camp is often where people are introduced to Chaco for the first time.” 

Learn more about the 2023 Brave Trails Collection at chacos.com/camp-brave-trails. 

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About Chaco: 

Born on the river in 1989, Chaco, a division of Wolverine World Wide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. The brand’s iconic Z/sandals are repairable at Rechaco and more than 20,000 sandals a year are kept out of landfills every year. Plus, as a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.    

 

About Brave Trails: 

Brave Trails is a national non-profit organization dedicated to LGBTQ+ youth leadership. We offer accredited summer camps, backpacking trips, family camps, mental health services, meet-up groups, and year-round leadership programming. All of our programs focus on helping LGBTQ+ youth find what they need most to thrive: their people, their place, and their passion. Nothing makes us more proud than seeing our youth take the skills they gain in our programs and use them to create meaningful change in their communities. 

Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, today announced the launch of its new “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who decide to start running, and the positive effects it has on their lives.   

Developed in partnership with creative agency MMGY Origin,  the “#ReasonsWeRun” campaign is Fleet Feet’s largest brand campaign to date with a mix of paid and organic content,  a fully integrated media plan and store-specific assets designed to bring the campaign to life locally.  

“Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the first step,” says Ashley Arnold, director of brand marketing for Fleet Feet. “The campaign showcases the true impact running has on our lives through inspiring and relatable stories of our real customers, and the communities they find as a result. We view #ReasonsWeRun as an invitation to share those stories and encourage everyone to keep moving.”  

“Fleet Feet has an incredibly strong dedication to its community of runners,” says Danielle Kristmanson, partner and executive creative director at MMGY Origin. “When we landed on the idea of telling stories about the reasons people run, their team pressed us to tap that community directly. The real Fleet Feet customers we met during the process and their true stories that were documented for the campaign were an inspiration to all of us.” 

Working with media agency Goodway Group on a distribution strategy, “#ReasonsWeRun” will initially launch in March through the Spotify Ad Network. Additional spots and in-depth storytelling will run across CTV, display advertising, online video and Fleet Feet’s social media channels, complimenting in-store assets and displays throughout the spring and summer.  

For more than 46 years, Fleet Feet owners, operating partners and employees have created welcoming environments that allow runners, walkers and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge and empowerment.  

The brand campaign comes on the heels of recent acquisitions, including JackRabbit  and Marathon Sports. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains a wholly owned subsidiary of Fleet Feet. Fleet Feet supports more than five million customers across 250 locally owned and operated stores. 

To view the full length #ReasonsWeRun video, click here.  

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About Fleet Feet  

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 250 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and was recognized in Fast Company’s Brands That Matter List and Inc.’s Best in Business List. Stay inspired, motivated and connected at Fleet Feet.  

About MMGY Origin 

MMGY Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, lululemon, Smartwool, The North Face, and many more. With offices in Montreal and Whistler, as well as a US subsidiary based in Vermont, MMGY Origin provides a bilingual suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. Subscribe to MMGY Origin’s “Insights On The Outdoors” monthly newsletter at originoutside.com/newsletter-sign-up. 

Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders  Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe and the Western US over the past 20 years. Committed to bringing more outdoor devotees to the growing community, Sladics and Buaas founded PRSNT, a female-led company hosting women’s adventure retreats around the world, celebrating female camaraderie and connection with nature. Houdini teamed up with this dynamic duo to offer an opportunity to win a spot at their upcoming retreat and our first Houdini hangout together. 

“In building a group of like minded friends, Houdini is happy to partner with Kjersti and Chanelle, whose devotion to preserving nature aligns with our own,” says Niclas Bornling, Houdini’s GM North America and Head of Global Brand. “Their love of sport, efforts to bring women together and commitment to planet-friendly solutions along with their passion and positivity all lead to this relationship.”

Buaas, from Trondheim, Norway, competed on the professional Snowboard Tour for 20 years, earning over 30 international medals in the Olympics, X Games, and US Open. She incorporates her devotion to the environment through the women’s retreats she hosts all over the world, focusing on nature infused activities, community, meditation, breath and CO2 tolerance training, which helps with anxiety and stress management, allowing for better control of the rate and depth of breath.

“To me, Houdini dares to think and act differently as they pave the way with an honest, bold and clean mission,” Buaas shares. “As an athlete loving the mountains, I want gear I can trust and products that hold up to a variety of weather conditions, but do not compromise nature and the earth in the process; this is why I wear Houdini.” 

Originally from California, Sladics became one of the world’s best snowboarders, winning medals at the top World Tour events: X Games, Dew Tour, US Open, and the Nippon Open. Snowboarding, surfing and freediving deepened her bond with nature and the environment. In 2012, Sladics started Simply Straws, providing solution-based alternatives to plastic straws. She has spoken at the United Nations and coached at the PyeongChang Olympic Games, while also working for ESPN as a sideline reporter and sports commentator.

“Houdini’s CEO Eva Karlsson is an inspiration to us because she follows her dreams and is 100% dedicated to protecting the planet,” says Sladics. “We love that Houdini has a female founder and is a female lead company that offers a versatile, sleek and environmentally friendly option for consumers.”

Look to see stories with PRSNT and Houdini gear suited up for all sorts of adventures from snowboarding, splitboarding, and x-country skiing, to rock climbing and more. The Shelter Anorak is a favorite of Buaas’ for its non-toxic, PFAS-free waterproofing, keeping her warm while making her environmental footprint lighter and less invasive on nature. They both love The Cloud for a variety of occasions- morning meditations, an extra layer while warming up for winter activities, and after surfing in the ocean. Sladics loves the Desoli shirt , as it is the perfect combination of fashion and function, and as avid snowboarders, the Purpose Pants are the only snow pants Buaas and Sladics reach for. 

Kjersti and Chanelle will be hosting their first collaboration with a Houdini Hangout for their Women’s Winter Retreat in Mammoth Lakes, CA next month, March 16th- 23rd, 2023. All participants will gain an AIARE 1 avalanche certification and 3 days backcountry touring with Sierra Mountain Guides. The remaining 3 days will be riding and playing on the slopes of Mammoth Mountain resort, sharpening their all-mountain skills and having a blast. When not on the mountain, there is plenty of time to turn your focus inward, rest and restore your spirit. “Through daily breathwork, yoga movement and meditation you will learn to turn off your mind and use your breath as a tool for healing and grounding. At this retreat you can be sure to experience a solid mix of both Yin and Yang energy,” says Kjersti.

“We’re excited to be partnering with Kjersti and Chanelle and be able to offer unique experiences such as their retreats through their B PRSNT platform. We’ve always believed in offering experiences to our end users as a way to connect with our community, allowing us all to learn from one another and create shared memories in the space we all feel our best: Nature.” 

About Houdini Sportswear

Houdini is an odd band of scientists, artists, designers and adventurers from Sweden on a quest to reimagine the future of functional life wear. Ever since the start in 1993 Houdini has challenged the norms of the textile industry, as a company led by women, as innovators of responsible design and as pioneers of circular business models. Humans are not built to go backwards, but we can go pretty fast when we know the right way forward. 

Forward to Nature.

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Houdini US Media Contact:

Kelly Blake – CGPR

Kelly@cgprpublicrelations.com

415-624-7030