Archives: Press Releases

“For over 30 years, we’ve worked hard to bring the magic of the outdoors and the gear needed to as many people as possible,“ said Eoin Comerford, CEO of Moosejaw. ”Through the ReTrail program, we are making it easier for our current customers to sell their gear and more approachable for new consumers to obtain gear. This program answers the rising consumer demand to incorporate eco-conscious habits into their daily lives.”

Through the peer-to-peer platform, users select items from their Moosejaw order history to list for sale. Sellers upload their product photos, descriptions, and select a recommended price for their item, which will then be authenticated and approved by Moosejaw to appear on the ReTrail platform. When the item sells, users will receive a prepaid shipping label to send it to its next home, eliminating the environmental footprint and logistics of shipping to a 3rd-party warehouse.

Unlike other programs, Moosejaw does not take a commission on the sale. Once the buyer verifies the item’s condition, the seller will be paid 100% of their listing price in Moosejaw Reward Dollars, which can be used to purchase new gear on Moosejaw.com and in Moosejaw stores, rentals, or pre-owned gear on ReTrail. Moosejaw High Altitude Members with K2 or Everest status will earn an extra 10 percent in Moosejaw Rewards for their sales. Buyers also earn 2.5 percent back in Moosejaw Rewards on their pre-loved gear purchases.

“We want our customers to recoup the full value of participating in the circular economy,” explained Mr. Comerford. “Of course we benefit down the road by attracting new customers and when sellers return to spend their Moosejaw Reward Dollars.”

The ReTrail program is an additional sustainable pillar to the current Moosejaw gear rental program and The Moosejaw Outerwear Collection. The gear rental program ships to any destination in the continental US, expanding the rental option to outdoor lovers not close to a gear rental store. Outbound and return shipping is free for most rentals. Consumers can feel good about the gear rental program as it helps to reduce the overproduction of equipment by encouraging gear sharing and re-use. To reward consumers for doing good and keep them coming back for more, each rental also earns 10% back in Moosejaw Reward Dollars that can be applied right away to paying rental fees or buying gear and apparel for their next adventure.

The Moosejaw Outerwear Collection, bringing mindfully made performance outerwear to broader audiences, is responsibly made with accessible pricing and inclusive sizing for men and women.The men’s and women’s line includes fabric shells made with 100% recycled polyester and leverages Moosejaw’s 30-year outerwear expertise to deliver more warmth and performance for less. Specific pieces of the Moosejaw Outerwear Collection have sustainability attributes such as all the down filling in the collection is Responsible Down Standard (RDS) certified, the synthetic insulation is 100% recycled polyester, and seven of the 12 styles have a lining made from 100% recycled polyester.

Visit retrail.moosejaw.com to learn more about ReTrail.

To learn more about Moosejaw’s gear rental program visit: https://www.moosejaw.com/content/gear-rental

The Moosejaw More Collection can be found here.

About Recurate

Founded in 2020, Recurate, Inc. is a leading circular economy technology company that offers brands an e-commerce solution to capture their secondhand sales. Recurate enables an integrated resale marketplace on brands’ e-commerce stores, allowing their customers to resell items they previously bought from those brands. Recurate works with fashion, outdoor gear, electronics, and equipment brand companies. To learn more about Recurate, please visit:www.recurate.com.

About Moosejaw

About Moosejaw: Founded in 1992, Moosejaw is a leading online active outdoor retailer with a large web presence as well as 12 physical stores. It carries more than 600 brands, including Marmot, Fjallraven and Prana and includes an extensive assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, water sports and biking. Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.

Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it is debuting its premium lifestyle sandal collection for men and women incorporating 35 years of proven expertise. Launching immediately online and at select retailers, this line is built upon the brand’s “Your Support Group” system providing unprecedented levels of comfort, pain relief and performance. 

When Paigen and his team saw their customers’ passion for their insoles, the next step was to create a line of sandals providing the same level of support for warm weather. Tread Labs sandals are guaranteed against defects in workmanship and materials for the useful life of the product and all outsoles may be replaced for an additional cost.

“We saw a clear gap in the sandal category where we could bring our insole engineering to everyday footwear providing the next generation of comfort and fit,” said Paigen. “We began with the midsole of a running shoe, fast, comfortable, lightweight and cushioned, then added the proven arch support that our insole customers love and a microsuede footbed. Our rubber sole adds durability and slip resistance. Lastly, the 100% knit upper and the direct attach, glue less construction result in clean lines and an authentic sustainable shoe.”

Specifically, the sandals feature:

• Ultra-lightweight polyurethane midsoles sharing the DNA with performance running shoes for a smooth ride
• Non-marking rubber soles with recycled content providing slip resistance and durability
• Perfectly contoured footbeds incorporating the proven arch support of Tread Labs’ insoles providing transformative comfort
• An aluminum buckle that is low-profile, non-slip, unbreakable and secure
• A water friendly profile that is machine washable
• 3D knitted uppers using 100% recycled polyester that fit like a glove and have a fresh clean aesthetic
• Micro-suede footbeds with anti-microbial treatment
• Direct attach construction and knitted uppers eliminating glue and waste, simplifying construction.

  The women’s Albion, featuring a lightweight, minimal design, is durable enough for extended trips and easily transitions from the trail to a night on the town. Available in Ruby, Deep, Zebra, Black, and Leaf colorways, it is priced at $120. The women’s Covelo, designed as a recovery sandal, is a slip- on with the arch support of a custom orthotic. Priced at $110, it is available in Lagoon, Rock, Fire, Black, and Leaf colorways.

The men’s Albion, priced at $120, is built like a running shoe, but with that “top down” feel. It is available in Deep, Black, and Leaf colorways. The women’s Covelo blends the feel of a flip-flop with the structure of a sandal and is an essential “go to” summer style that easily lives on the front porch. Priced at $110, it is available in Leaf, Deep, Rock, and Yoke colorways.

About Tread Labs

Tread Labs was founded in 2015 by Mark Paigen, who previously founded (and later sold) Chaco sandals. Tread Labs was created to improve people’s lives by giving feet the support they desperately need. Tread Labs’ proprietary two-part insole system is designed for the long haul. The molded arch supports are guaranteed forever, and the top covers are easily replaced to make insoles like new again, without having to buy a whole new pair. Better for the wallet, better for the planet. Sandals are debuting in 2023 and closed footwear is in development.

Leading Vermont brand joins community of companies committed to doing business for good.

Morrisville, VT (January 19, 2023) – Celebrating its 40^th anniversary, outdoor headwear and accessories brand, Turtle Fur, is excited to announce that as of December 21^st, 2022, they have officially become a Certified B Corporation™ (B Corp™), joining a community of leaders committed to doing business for good. To achieve B Corp certification, Turtle Fur underwent a lengthy review of their business practices and operations, measuring the effect those have on their people, their community, and the environment. The results are scored, and companies must meet a minimum score to achieve certification. Becoming B Corp certified means that a company is committed to using business as a force for positive change.

Turtle Fur is on a mission to inspire an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r). As a part of their B Corp certification, protecting people and planet are key to allowing them to fulfill this mission, and every day they strive to continually improve.

“We are excited and honored to be part of the B Corp movement. We have a strong history of focused work on giving, sustainability, and inclusion, and becoming a B Corp allows us to continue to extend our positive impact on people and planet.” – Meghan Ksiazek, Vice President of Product.

As a part of certification, they have been verified as meeting B Lab’s high standards for social and environmental impact. They have also made a legal commitment to stakeholder governance, and are demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile. Turtle Fur is proud to join over 6,000 B Corps in 89 countries, 42 of which are in Vermont.

About Turtle Fur™:

Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to inspire an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r).

Turtle Fur prides itself on holding true to its pillars of adventure, community, comfort, and quality. For more information, visit www.turtlefur.com and follow them on social media @turtlefur.

# # #

Free Fly Apparel, the leader in outdoor performance apparel made from bamboo, is introducing new products to take on the elements with innovative natural fabric blends that unite comfort and performance. The Free Fly Spring collection drops today and introduces the Clearwater Hoodie, Andros Swim Trunk, Latitude shorts and pants, and the Cloudshield Rain Jacket.

“We are always planning for the future with fabric innovation to provide the most comfortable and versatile clothing on the market,” said Tanner Sutton, founder of Free Fly Apparel. “This season we want to dive further into the consumer’s journey by expanding beyond a strictly bamboo approach. New products like the Clouldshield Rain Jacket and  Latitude shorts and pants will help our customers go farther in their adventures without sacrificing the quality we’re known for.”

Adding to the famed Free Fly hoodie lineup is the Clearwater Hoodie. Featuring a new fabric combination of recycled polyester, spandex, and lyocell, the Clearwater provides exceptional moisture management while maintaining a buttery -soft hand feel. This lightweight, quick-dry hoodie provides a balance of durability, breathability, UPF +50 sun coverage, and HeiQ™ Fresh odor protection. The Clearwater Hoody is available for both men and women and retails for $88.00.

The men’s Andros Swim trunk is a versatile, 7-inch inseam, lightweight, quick-dry stretch woven swim trunk providing UPF +30 sun protection. It retails for $78.00.

Also new for performance-minded anglers are the guide-tested and approved Latitude shorts and pants. Constructed with a lightweight, stretch-woven fabric for day-long comfort, the Latitude collection offers shorts and pants for men, and shorts for women.

• The men’s Latitude short is built with UPF 30+ sun protection, a secure back right zipper pocket, treated with a durable water-resistant coating, and a 7.5-inch inseam. The men’s Latitude short retails for $98.
• The women’s Latitude short is built with front and back patch pockets, a utility loop, a full elastic waistband with a comfort drawstring, and is treated with a durable water-resistant coating and a 3.5-inch inseam. The women’s latitude short retails for $98.
• The men’s Latitude pants feature a partial waistband elastic at the hip for comfort and a secure back right zipper pocket. The men’s pant retails for $118.

The Cloudshield Rain Jacket is an understated, lightweight, fully waterproof 3L shell with a buttery-soft feel next to the skin. The Cloudshield features zippered hand pockets, a rear hood cinch for security and will be available in a limited supply for both men and women. The Cloudshield Rain Jacket retails for $248.00.

For more information about Free Fly Apparel or their Spring 2023 product line, please visit https://freeflyapparel.com/.

###

About Free Fly Apparel  

Based in Charleston, South Carolina, Free Fly Apparel is an adventurous outdoor apparel company specializing in the use of breathable, odor-resistant fabric blends made from bamboo to create comfortable, innovative performance wearables. Each product is a badge of adventure, fun, casual spirit, timelessness, and innovation. For more information, visit  https://freeflyapparel.com/.  

Kline Captures First Win of the Year in the Sea Knit Boat Shoe

Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Todd Kline won the Major League Fishing Toyota Series Western Opener at Lake Havasu. Fifteen fish with a total weight of 60 pounds 14 ounces during the stop propelled Roy to a payday of nearly $30,000.

“Todd’s win at the Toyota Series Wester Opener is a big moment for both him and us,” says Grundéns VP Marketing Ash Williams. “His versatility was on display throughout the tournament as he had to use many tactics to secure the victory. He wore our SeaKnit boat shoe throughout the tournament and this is the third time it has been worn by a Grundéns ambassador to secure an MLF stage win, further demonstrating that it holds up in a variety of the most demanding bass fishing conditions. We remain committed to the bass community and the continued success of our ambassadors exemplifies our prominence in the space.”

Todd Kline started the competition hot, racking up a seven-pound lead going into the final day. However, the fishing was slow for the first couple of hours, prompting Kline to switch from his primary bait, a largemouth-based pattern, to an underspin. This seemed to make the difference as Kline finished the final day with a 15-plus pound bag to secure the win.

The SeaKnit Shoe is a contemporary lace-up sneaker offering anglers superior performance and comfort. Equipped with a 100% nylon seamless knit upper, a PU overlay that provides light water resistance on wet surfaces, a non-marking natural gum rubber outsole with razor-cut siping, a shock-absorbing midsole, and comfort footbed, the Sea Knit was designed from the boat deck up. Now having supported three victorious anglers in their respective MLF Tournaments, the Sea Knit, also worn by Skeet Reese and Bradley Roy in their Tackle Warehouse Pro Circuit stage win, is a proven tournament-winning shoe.

Learn more about the Grundéns SeaKnit HERE.

###

ABOUT GRUNDÉNS:

 It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at Grundéns.com

Durango, Colo. (Feb. 8, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities. 

The grape-flavored sports nutrition drink mix offers complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while sparking joy thanks to its classic, nostalgic grape flavor that is delightfully refreshing on the tastebuds mile after mile. Ten percent of the proceeds of Tailwind Limited Edition Grape Outdoors will be donated to Big City Mountaineers. The Grape Outdoors flavor will be sold online at TailwindNutrition.com and is available in four-pack bundles for $10. 

“Being based in Durango, Colorado, we are fortunate to experience the great outdoors everyday and understand firsthand how profoundly it can impact lives,” said Tailwind Co-Founder Jenny Vierling. “We are proud to support Big City Mountaineers with the release of the Grape Outdoors limited edition flavor to fuel their mantra, ‘The Outdoors Is More Than a Place To Go It’s a Place To Grow’.”

“We are so thankful for the opportunity to partner with the Tailwind team to break down barriers of access to the outdoors for youth from disinvested communities. We are so pumped to take Tailwind The Grape Outdoors on the trail this year – we are sure it’s gonna be a hit!” said Mena Ayazi, Communications & Events Manager at Big City Mountaineers. 

As a non-profit, BCM relies on the support of partners like Tailwind to ensure they can provide transformative experiences in nature for youth that are free of cost, professionally-led, and 

fully outfitted. In partnership with youth agency partners in the regions BCM operates, BCM crafts programs specifically tailored to the youth in their unique contexts, offering a truly locally-led model. All proceeds received from Tailwind The Grape Outdoors will support local BCM programs. Check out BCM’s 2022 Impact Report to learn more about the reach of The Grape Outdoors’ proceeds.

About Big City Mountaineers 

Big City Mountaineers provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities. Big City Mountaineers engages youth in hiking, camping, backpacking, and paddling experiences in six cities across the country, including Boston, Denver, Minneapolis, Portland, the San Francisco Bay Area, and Seattle. Since 1989, BCM has provided more than 45,000 nights under the stars for youth who might not have otherwise had the opportunity.

About Tailwind Nutrition

Celebrating its 10th Anniversary in 2022, Tailwind Nutrition has been manufacturing all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Colorado, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need. Really. For more information visit tailwindnutrition.com

PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, proudly announces its 2023 athlete roster–consisting of six returning riders and two fresh faces. PEARL iZUMi is thrilled to have Whitney and Zack Allison join the athlete team while welcoming back veterans Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews, and Marley Blonsky. These eight athletes have ambitious goals for 2023, both on and off the podium; PEARL iZUMi is thrilled to support all of their endeavors.   

“We’re extremely proud of our group of athletes this year and excited to share their accomplishments in the year ahead,” said Rebecca Brough, Marketing Manager at PEARL iZUMi. “Our riders come from wildly diverse backgrounds and have equally varied plans and goals for the upcoming season. Their common thread is the way in which they engage with their respective communities and give back to the cycling community at large. We’re proud of our riders–both when they stand on podiums and how they conduct themselves as stewards of the sport of cycling.” 

Whitney and Zack Allison are best known as the gravel-riding husband and wife duo behind Fort Collins’ notorious gravel race, the FoCo Fondo. They are also the founders of Bike Sports–comprising a racing program, bike fit studio, gravel camps, a free route website, and Bike Sports TV. Beyond their business accomplishments, their professional cycling careers are just as impressive. Both have placed consistently in events like BWR, Unbound Gravel, and SBT GRVL.  

For over a decade, Mark Matthews has progressed the sport of mountain biking with mind-blowing freeride lines and truly visionary trail builds–filming content for a dedicated fan base along the way. In addition to pushing the limit of what gravity will allow, Mark is dedicated to improving and expanding the trail network around his hometown on Vancouver Island, BC. 

Brooke Goudy’s love of cycling has transcended her role as an athlete. As an advocate, Brooke co-leads an impact committee to eliminate barriers to make mountain biking a more inclusive, equitable and diverse space for all. Spreading her motto “Representation Matters,” Brooke is a co-leader of Black Girls Do Bike dedicated to introducing cycling to women of color. 

As the Co-Founder of All Bodies on Bikes, Marley Blonsky is working to make the bike industry more welcoming and inclusive for people of all sizes, shapes, and abilities. Marley believes anyone should be empowered to experience joyful movement on a bike, and has developed resources to promote body-size inclusion in the cycling industry. 

Jake Magee was a flat track motorcycle national champion in Australia before he switched to pedaling bikes in 2009. Since then, he has continued to find success on gravel – setting the course record at Gravel Worlds 75 mile, and standing on the podium at several big events: 2nd at Rad Dirt, 2nd at OKC Gravel Grinder, 2nd at BWR Kansas Wafer, and 2nd BWR Utah Wafer.  

WorldTour racer turned accomplished gravel rider Alexey Vermeulen brings equal parts tenacity and gratitude to the table. In addition to delivering commanding wins on the race circuit, Alexey co-founded From the Ground Up, a cycling scholarship program inspiring cyclists of all ability levels to step outside of their comfort zones to complete the infamous Leadville 100.  

Hannah Shell is a reformed roadie who will be taking a second crack at the Lifetime Grand Prix in 2023. Her resume includes wins at both Miami Gravel & Foco Fondo, 3rd at Rad Dirt, 4th at Gravel Worlds 2021, 5th at Gravel Worlds 2022, 5th at BWR Lawrence & BWR Utah, and 12th at Unbound 200 in 2021 & 2022.  

About PEARL iZUMi 
PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. The brand originated more than 60 years ago in Japan, when the founder created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been progressing the design and manufacture of performance apparel and footwear for cyclists of all levels. PEARL iZUMi believes that how we live today shapes how future generations ride, and is committed to using its business practices, products and community advocacy to create a positive impact through cycling. PEARL iZUMi’s world headquarters are located in the Colorado Front Range, where it embraces strong influence, both culturally and structurally, from its 
Japanese heritage. 

New EL55 rechargeable repeller illuminates moments enjoyed outside allowing people to stay out later, all while keeping mosquitoes away longer.

Bedford, MA – February 7, 2023 –  Thermacell Repellents, Inc., the leading manufacturer of trusted and highly-effective area mosquito repellents, today announced the EL55 Rechargeable Mosquito Repeller + Glow Light, a radiant evolution of its best-selling, award-winning E55 repellent technology. Now you can enjoy the scent-free, no-spray area protection from Thermacell with ambient light to illuminate moments outside allowing your family, friends, and pets to stay out later, all while keeping mosquitoes away longer.

“Thermacell has changed the way people are protected from mosquitoes so they can enjoy every moment outside,” Adam Goess, Senior Director of Product Development at Thermacell. “We took the most asked for feature being soft lighting and combined it with our category-leading area repellent.”

At home on any table outside, from the backyard to the campsite, the EL55’s dimmable light is welcoming to everyone, except mosquitoes. Portable and easy to use, the rechargeable repeller has up to 9 hours of battery life and provides an industry-leading 20-foot zone of advanced mosquito repellency.

Thermacell repellents provide science-led mosquito defense with devices engineered to target mosquitoes with precision. These area repellents have been tested rigorously over 20+ years and are EPA-reviewed for efficacy, human health and safety, and environmental impact. In addition to being pet and people friendly, the devices repel tough mosquitoes including those that may transmit Encephalitis, Chikungunya, West Nile Virus, and Zika Virus. Always use as directed. 

The Thermacell EL55 Rechargeable Mosquito Repeller + Glow Light (MSRP $49.99) and long-lasting Repellent Refills are available for purchase on Thermacell.com and at retailers nationwide including Home Depot, Amazon, and Bass Pro Shops. To learn more, click here

About Thermacell

Thermacell Repellents, Inc., designs, manufactures, and markets area mosquito repellent and insect control solutions. Thermacell devices have been in the market for 22 years, with tens of millions of devices being sold in more than 30 countries worldwide and multitudes of happy customers. For more information on Thermacell and its complete line of repellent products visit www.thermacell.com