Archives: Press Releases

QUEEN CREEK, Ariz. and CARRBORO, N.C. (Aug. 22, 2024) —  Fleet Feet, the largest franchisor of run specialty stores, announces the opening of its newest location in Queen Creek, Ariz. The new store is the first location for owners and operators Tom and Nikki DeBole and is located an hour southeast of Phoenix at 20062 South Ellsworth Road, Suite 107, Queen Creek, Ariz. 85142.

Queen Creek is one of the fastest-growing towns in the U.S. Both avid runners, the DeBoles are local to the area and have a background in entrepreneurship. The couple was introduced to Fleet Feet when Nikki DeBole gave her husband a Fleet Feet gift card for Christmas in 2018. After his experience visiting the store and speaking with staff, Tom DeBole knew he wanted to be part of the Fleet Feet community.

“We believe Fleet Feet brings people together,” said Tom DeBole. “Building relationships and being active participants in the communities where we live has been a major reason for our success in previous endeavors. We’re excited to apply that same philosophy to this new journey with Fleet Feet.”

Complementing the new Fleet Feet venture, Tom DeBole owns a national lacrosse tournament business and has a background in triathlon. Nikki DeBole, who grew up in the area, is also a small business owner and has considerable retail experience. The couple, who have five boys, are committed to helping others lead an active lifestyle.

“Tom and Nikki are embedded in the Queen Creek community and have extensive experience fostering inclusive environments by inspiring others with their can-do attitudes,” said John Moloznik, vice president of business development at Fleet Feet. “Tom’s track record of creating rewarding opportunities for those around him paired with Nikki’s comprehensive local knowledge makes them the perfect team to expand our brand presence in Arizona.”

The new Fleet Feet location will offer a diverse selection of premium footwear and curated apparel from leading brands such as lululemon, Brooks and rabbit, as well as training plans for various race distances.

Fleet Feet Queen Creek will operate with the brand’s exclusive outfitting experience, fit id®, which includes pressure plates and 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach ensures proper fitting footwear and accessories for each customer.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

Images of the Fleet Feet Queen Creek are available here.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Inc.’s Best in Business, Newsweek’s list of America’s Best Retailers and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

FERNDALE, Wash. (Aug. 21, 2024) — Superfeet, the global leader in performance insoles, proudly announces its recognition as one of Inc.’s Best Workplaces for 2024. The accolade

highlights the brand’s commitment to creating an empowering and inclusive workplace culture.

This prestigious award, shared by notable brands like Patagonia and Salesforce, involves a rigorous selection process, including comprehensive employee surveys and evaluations of workplace practices. This recognition underscores the brand’s dedication its own employees.

“We believe that when our team members thrive, our business thrives,” says Trip Randall, CEO of Superfeet. “Being named a Best Workplace by Inc. is a tremendous honor. It reflects our commitment to creating a dynamic environment where every employee feels valued, empowered and inspired. Prioritizing culture as a business strategy is essential to the continued success of Superfeet. It not only benefits our existing team — it helps us attract top talent in the future.”

This commitment to culture is evident in the results of the Inc. Best Workplaces employee survey. An impressive 98% of Superfeet employees agree they can depend on their teammates, fostering a strong sense of partnership and collaboration. The survey also highlights a culture of open communication and clear direction, with 97% of employees indicating they understand how their job contributes to the company’s success. Respect is a cornerstone value, with 97% reporting they feel treated with respect by colleagues. Looking towards the future, a remarkable 96% of employees believe the company is positioned for success, reflecting the confidence and shared vision instilled by the Superfeet leadership team. Ultimately, this foundation of trust, respect, and accountability empowers Superfeet employees to deliver exceptional results while enjoying a high level of workplace satisfaction.

Superfeet team members are empowered to participate in cross-departmental committees, engaging all-company meetings and annual strategic planning that involves employees at every level. The brand also champions social responsibility, granting each employee $1,000 annually to donate to a non-profit organization of their choice and incentivizing community volunteer time.

Additionally, Superfeet prioritizes flexible work arrangements, from remote employees to state- of-the-art facilities, ensuring every team member has the resources and space to excel.

For more information, contact Andrea Green, andrea.green@rygr.us.

ABOUT SUPERFEET WORLDWIDE, LLC: Born from the sports medicine division of Northwest Podiatric Labs more than four decades ago, Superfeet is a supporting force for athletes worldwide, creating ground-breaking insoles designed to perform in the most strenuous situations. Superfeet trim-to-fit insoles and 3D-printed personalized insoles feature legendary Superfeet® shape and deliver a customized footwear experience, essential to achieving elite level performance. Committed to shaping a strong foundation for a healthy future, Superfeet donates 1% of sales and countless volunteer hours to community initiatives. For more, visit superfeet.com.

Contact:

Andrea Green

Senior PR Account Manager andrea.green@rygr.us

CARRBORO, N.C. (August 21, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced three new executive hires as the company enters a period of growth.

Amy Diebler joins Fleet Feet’s Store Support Team as chief financial officer. In her role, Diebler will oversee all finance functions and strategic planning across Fleet Feet’s franchise, corporate and ecommerce businesses. Prior to joining Fleet Feet, Diebler was the CFO of Verdesian Life Sciences where she played a key role in business optimization and implementation of new business processes. Prior to Verdesian, Diebler served in various senior finance leadership roles at Chiesi USA, Inc. with oversight over functions including supply chain, procurement, IT, investor relations and contracting. She also spent 10 years as an advisor with Ernst & Young. Diebler will report to Fleet Feet President and CEO Joey Pointer.

“Amy has extensive financial and operational expertise leading large teams in high-growth businesses and understands how to operate efficiently at scale,” said Pointer. “Her passion for people development and process improvement will be invaluable as we continue to invest in enhancing our infrastructure, ultimately allowing us to support our franchisees as we expand into new markets.”

Mary-Chelsea Banister joins as vice president of supply chain transformation. In this newly created role, Banister will oversee Fleet Feet’s corporate purchasing and merchandising team led by Catherine Moloznik, as well as the business operations team. Her primary focus will be optimizing Fleet Feet’s operations while ensuring seamless cross-departmental collaboration. Banister previously held omnichannel operations roles at Free Fly Apparel and Carter’s. She will also report to Pointer.

“With a deep background in supply chain management and a proven ability to drive transformative change, Mary-Chelsea brings invaluable expertise to Fleet Feet,” said Pointer. “I’m confident her innovative perspective will enhance our strategic direction moving forward.”

Additionally, Kevin Staudt joins as vice president of business operations. In this newly created role, Staudt will lead Fleet Feet’s distribution center and transportation management operations, including system and process improvement. Prior to this role, Staudt was the vice president of finance at Quality Restaurant Group. He also spent 14 years at Fleet Feet Chicago – one of the brand’s largest franchise businesses – in various capacities culminating in leading their finance functions and both their brick-and-mortar and ecommerce fulfillment center operations. Staudt will report to Banister.

“It’s been a strong first half of the year for the company, with notable sales achievements in both our brick-and-mortar and online stores,” Pointer added. “During this period, we’ve managed to navigate through obstacles and still see record sales days and months. While we still have challenges ahead, we’re on pace for a successful year. Amy, Mary-Chelsea and Kevin are welcome additions to our leadership team as we work to maintain and build on our momentum.”

Diebler, Banister and Staudt’s appointments follow Fleet Feet’s announcement earlier this year of executive hires in IT and purchasing, and leadership expansions and promotions across business development, human resources and marketing.

Fleet Feet’s growth rapidly accelerated with the acquisitions of JackRabbit in December 2021 and Marathon Sports in July 2022. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains an independently operated subsidiary. Since 2023, Fleet Feet has opened 24 new stores, including 20 franchise locations. Together, Fleet Feet and Marathon Sports support more than five million customers across 300 locally owned and operated stores.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Inc.’s Best in Business, Newsweek’s list of America’s Best Retailers and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

Fleet Feet Appoints Three New Executives to Store Support Team

[Forest City, Iowa, August 20, 2024] – Winnebago, the flagship brand of outdoor lifestyle product manufacturer Winnebago Industries (NYSE: WGO),  is thrilled to announce the launch of its latest campaign, “Home Is Where You Take It” under their current brand platform Go Where You Feel. Winnebago has long enabled adventure-seekers to seek a life off the beaten path. With their latest campaign, Winnebago sets itself apart by positioning their Backcountry Series as the optimal solution for the growing crowd of people seeking to put down—and pick up—their roots at a moment’s notice. Its recreational vehicles (RVs) offer a clean, quality and functionally-focused fit and finish, making it possible to find home off the road and off the grid, elevating the experience for today’s rugged nomads.

Kunal Mehta, Vice President of Strategy, Business Development, and Marketing, expresses the brand’s excitement about the new campaign, “The campaign is a reflection of the backcountry story. I am excited about what the story tells. We’re launching ‘Home Is Where You Take It’ at a time when more people are embracing the nomadic lifestyle. Our models are designed to meet the demands of today’s adventurers, ensuring they have the tools and comfort needed to explore the world.”

“Home is Where You Take It” marks a significant step for Winnebago, as it markets to the outdoor and overland consumer segments. This new evolution is the first step towards bringing the Go Where You Feel mentality to a new segment of consumers. The campaign spotlights the Ekko, Revel, and Solis Pocket, three of Winnebago’s Backcountry Series vehicles, meticulously designed for today’s explorer. 

Winnebago’s highlighted models are equipped to make a home out of anywhere, despite tough terrain, challenging conditions, and miles of open road. The Ekko, Revel, and Solis Pocket are designed with specific consumers in mind, each featuring unique attributes tailored to enhance the outdoor experience so you can truly go where you feel.

• Ekko: Efficient like a camper van, spacious like a Class C. This all-wheel drive option has the capability to tackle nearly every terrain. Packed with power, ample water and a dream gear garage, the EKKO promises your adventures are properly fueled.
• Revel: Built on the all-wheel drive Mercedes-Benz Sprinter, the Revel is the ultimate adventure-ready off-road van. Boasting significant ground clearance, rugged tires and off-road lighting, this adventure van ensures you can get out there and light up the trail along the way. Paired with a meticulously designed modern interior that offers comfort and functionality, rest assured you have an epic place to crash after a full day of adventuring.
• Solis Pocket: Versatility is key with the Solis Pocket. This van favorite is comfortable in the backcountry or buzzing city streets with it’s compact size making it perfect for solo travelers, couples or even small families. With an efficient and functional layout and features like the multi-functional dinette, indoor/outdoor galley, wet bath or available pop-top sleeping, this compact camper van takes advantage of every inch of its 17′ footprint.

Instead of a vehicle-first campaign touting the features and technology of the vans, Winnebago focused on the adventurer. Opting to use real people who live the van life as talent to embody their real consumer. These influencers and 4×4 enthusiasts came from all walks of life, many with preconceived notions about the brand, and came away with a new appreciation for the Backcountry Series in their pursuit of going where they feel.  Winnebago recognized the importance of providing vehicles that are not only durable, versatile, and reliable, but also exceptionally comfortable. The Ekko, Revel, and Solis Pocket represent a significant departure from the traditional image of Winnebago, often associated with large, luxurious motorhomes. These new models are compact, rugged, and built for off-road exploration, showcasing Winnebago’s commitment to innovation and adapting to the evolving needs of the market.

Combined with its new focus on audience-first messaging, Winnebago is doubling down that home isn’t a fixed place; it isn’t just four walls, sometimes, it’s four wheels. The campaign can be viewed at Winnebago.com/winnebago-backcountry-series and Winnebago will be at Overland Expo – Mtn West in Colorado, where the brand will highlight its fleet of Backcountry vehicles. 

About Winnebago:
Winnebago brand RVs have been a part of the American outdoor experience since pioneering the category in 1958. Winnebago offers legendary innovation, quality, and service across a full spectrum of towable travel trailers and motorhomes ranging from camper vans to luxury Class A diesel pushers. For more information, visit www.winnebago.com. Winnebago is a wholly owned subsidiary of Winnebago Industries (NYSE:WGO), a manufacturer of premium leisure travel and outdoor recreation products under the five brands: Winnebago, Grand Design, Chris-Craft, Newmar and Barletta. For access to Winnebago Industries’ investor relations material or to add your name to an automatic email list for Company news releases, visit https://winnebago.gcs-web.com/

 

RENO, Nev. (Aug. 20, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, recently elected a new slate of officers and welcomed three new board members.

The board — which reflects the geographic and market diversity served by its retailers — contributes significantly to the strategic work of Grassroots Outdoor Alliance. Alongside the President, the board will continue to direct Grassroots in its mission to serve as a catalyst for the success of independent specialty outdoor retail through advocacy, education, knowledge sharing and community building. New officers at Grassroots Outdoor Alliance are:

●       Board Chair Maile Spung, owner of the Ute Mountaineer and Neptune Mountaineering in Aspen and Boulder, Colo. Spung has 20 years of experience in the outdoor industry, starting as a teenager on the sales floor of her father’s shop, the Ute Mountaineer, in Aspen, and working as an outdoor guide in Washington, Alaska and South America. In 2021, she acquired Neptune Mountaineering in Boulder, successfully merging two long standing businesses in the outdoor industry.

●       Vice Chair Charlie Wise, co-owner of the Mountaineer in Keene Valley, N.Y. After nearly 25 years in software, greentech and utility scale renewable energy consulting, Charlie steered his professional career towards business ownership with his wife Nancy, affording him greater connection and proximity to his outdoor pursuits in Vermont and the Adirondack Park of upstate New York.

●       Treasurer Tracy Mayer, owner of Backcountry North in Traverse City, Mich. After completing both her undergraduate and law degree, and a brief stint practicing law, Tracy’s father convinced her to join his independent outdoor specialty sales agency that he established in 1978. In 2000 she and her husband Stephen had the opportunity to purchase Backcountry North from its founders. She has also served as Grassroots board chair for the last two years.

●       Secretary Becky Williams, co-founder of Pack & Paddle in Lafayette, La. Becky has spent the majority of her career in the outdoor industry as a principal with Pack & Paddle, working in vision setting, buying and accounting roles. She and her husband John sold Pack & Paddle to key employees in 2023.

Grassroots Outdoor Alliance also added three new board members:

• Chris Gerston, co-owner of Backcountry Essentials in Bellingham, Wash. Chris and his wife, Erica, started Backcountry Essentials in 2006. Chris was a mental health counselor before that and still looks at the business from a mental health perspective, helping people get outside to recharge mentally and focus on their goals.
• Ross Harris, co-owner of The Bear Mountain in Waco, Tex. Ross and his wife Beth have owned The Bear Mountain since 2018 when they purchased it from the original owner after working for a number of years in outdoor and cycling retail.
• Mark Anderson, co-owner of Eagle Eye Outfitters in Dothan, Ala. Mark and his partner Susan Anderson co-founded Eagle Eye Outfitters in 1999, building the business by advocating for outdoor pursuits, environmental stewardship and community.

These new board members join existing members Carolyn Crook, owner of Pack Rat Outdoor Center in Fayetteville, Ark., and Tina Miller, co-owner of Walkabout Outfitter. Carolyn Crook founded the Pack Rat Outdoor Center in 1973 with her husband Scott, later opening the current Pack Rat Outdoor Center in 2002, and bringing three longtime staff members into the business as partners. Tina and her husband Kirk opened Walkabout Outfitter in 2005, building the business up to six stores across the state of Virginia. She is also on the leadership committee for Virginia’s National Federation of Independent Businesses.

Board members were elected at the Annual Shareholders Meeting of Grassroots during the recent Connect Show in June. The show saw record attendance with 144 participating brands at Connect, 108 brands at Discovery Marketplace (hosted Day 0, Sunday, June 9), and 146 attending independent outdoor retail stores.

The next Grassroots Outdoor Alliance Connect show will take place in Kansas City, Mo., Nov. 11-14, 2024.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

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August 15, 2024 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2024 collection, now available at retail partners and Grundens.com. The new lineup features an expanded range of the brand’s Neptune and Transmit waterproof outerwear for commercial and sport fishing, respectively, alongside the award-winning Portal GORE-TEX Wading Jacket and Bedrock Wading Boots, ideal for fly fishing and wading. Additionally, the collection will unveil new versatile fishing apparel and all-purpose footwear.

“Grundéns Fall/Winter 2024 collection really showcases the brand’s product innovation through thoughtful design and consumer’s needs,” says Bryan Trullinger, Grundéns VP of Marketing. At the end of the day, we want our products to continue to hold up to the demands of both commercial and sport fishermen, those who work and play in the harshest elements mother nature can throw at them.”

Sport Fishing:

The Transmit X Jacket and Bib were designed with the open-water bass and lake angler in mind. From the early morning runs across the lake at high speed, to the wind-driven downpours, the Transmit X features a 100% nylon 15k/10k waterproof breathable performance outer for both the Jacket and the Bib. Digging further, the Transmit X Jacket boasts shingled neoprene cuffs for dunk-able fish landing performance, two fleece-lined handwarmer pockets with zippered closures, a placket center front zipper offering protection from the elements, internally routed cord adjustments on the hood for custom fit and reflective logos, and visibility striping for low light visibility. MSRP $199.99

The Transmit X Bib is finished with a full-zip center-front, angled thigh pocket for fast action access to soft plastics and fleece-lined handwarmer pockets. Grundéns suspenders and elastic tool belt will keep the bib in place and comfortable while the easy on-off zippers at the hem allow for quick access to your boot removal and entry. MSRP $199.99

Grundéns most packable waterproof rain shell, the Charter Jacket is intended to be deployed from a pack or center console hatch. Built to perform in a wind driven rain and boat spray environment with the construction being a stretch 3L bi-component shell, offering breathability without sacrificing waterproofing or durability. MSRP $299.99

Commercial Fishing:

The Neptune Armored Anorak and Bib are the latest upgrade to the beloved and best-selling family of Neptune waterproof outerwear. Performance adds rugged reinforcement offering burly overlay panels in high-wear zones combined with our classic Neptune material for high–mobility and stretch performance. The Jacket and Bib have 100% waterproof construction featuring PU-coated stretch polyester with reinforced Armor TPU overlays in critical wear zones. The Anorak Jacket has waterproof neoprene cuffs designed to integrate with gloves to eliminate water entry, a fully gusseted, water-draining neck zipper entry with additional venting position snap, and a Cordura nylon reinforced bottom hem. MSRP $159.99

The Neptune Armored Bib has interior knee pad pockets with 5mm articulated neoprene knee guards, nylon reinforced cuff hems to increase durability, an internal chest storage pocket, and a removable and placeable suspender system. MSRP $179.99

Born for the commercial fisherman that demands rugged & tough, yet breathable waterproof protection, the Dreadnought Jacket was built to combat the extreme elements of the marine environment. The Dreadnought Jacket is an ultra-durable nylon ripstop fabric with a water-repelling Teflon shield DWR coating to boast impressive breathability and waterproof performance. Heavy-duty lower sleeve reinforcements offer the abrasion resistance needed when working the deck and pulling pots while integrated neoprene cuffs provide a seamless union with gloves to prevent water from entering the sleeves. Complete with an adjustable hood, interior rain gutter, integrated body ventilation zippers, and saltwater safe/corrosion resistant zippers and hardware. MSRP $109.99

Wading/Fly Fishing:

The award-winning Portal GORE-TEX Wading Jacket is designed to be the smartest wading jacket on the water by integrating over waders while performing in cold weather or deep wading scenarios. Feature dense, the Portal Jacket has pass-through handwarmer pockets to allow easy access to wader storage, shingled neoprene sleeve cuffs, a welded tippet pocket complete with laser cut holes to easily access tippet at a moment’s notice, and water-resistant fly box compatible chest storage pockets. MSRP $599.99

Modernized for today’s fly angler, the Vector Wading Jacket combines classic styling with strategic pocketing systems to store everything necessary for a successful day on the river. Offering a high pocket waterline for deep wading scenarios, this angler-minded jacket offers impeccable 20K / 15K waterproof/breathable performance while boasting fishing-focused details such as large fly box storage pockets with drainage ports and a waterproof, dunk-able sleeve sleeve/cuff shingle system so your arms don’t get wet when dunked in-river. MSRP $349.99

The Bedrock Wading Boots deliver superior in-river experience and comfort for all-day wearability. Created with durability in mind, a water-friendly synthetic upper combined with scratched-rubber overlays in high-wear zones keeps wear, tear, and material breakdown to a minimum. The molded EVA midsole provides all-day support while two outsole options, rubber and felt, deliver varying capabilities. The natural gum rubber outsole is cleat/stud compatible and provides traction in mud, wet grass and light gravel situations, while the felt outsole is stud compatible and excels in rocky riverbed applications. MSRP $ 199.99

Versatile Fishing Usage:

Body heat should be treated like a limited resource, and we built the Bulkhead Jacket to ensure you hang onto every degree possible. Worn alone, the Bulkhead offers a technical, burly defense against cold and wet conditions. The Bulkhead Jacket exterior is a 3L woven softshell jacket with windproof lamination, and features brushed fleece handwarmer pockets, and adjustable hood and cuffs.  MSRP $129.99

Due to the popularity of the Grundéns Kryall Hoodie, the brand is introducing its counterpart, the Kryall Pant. The Kryall Pant is a tough, wind and water-resistant layer designed to be versatile for wearability under a pair of Grundéns bibs, or as a standalone weather resistant pant. Designed with abrasion-resistant stretch woven fleece and water and stain-repelling treatment, the pant is ready to provide comfort and mobility. Completing the features of the pant are brushed fleece lined hand pockets, a drop-in rear pocket and secure zippered thigh storage pocket. MSRP $119.99

Built with versatility in mind, and designed as an extension of your on-the-water tool, the Cutter Jacket prioritizes being your go-to outerwear layer for lightweight, waterproof protection from the elements. Built with a stretch Polyester shell fabric that is a 10K/5K waterproof/breathable rating for use in light rain, choppy seas, and variable winds, the Cutter Jacket will work as an awesome packable or stowaway option for the traveling angler or to store on board your vessel for use when needed.  MSRP $64.99

All-Purpose Footwear:

Building our family of Cloud Cover Ankle Boots, the Cloud Cover Leather Boot is a waterproof, full-grain leather Chelsea pull-on boot, injected with Grundéns DNA and delivers the everyday simplicity, versatility, and utility inherent to Grundéns footwear. MSRP $139.99

The Dockyard Pull-On Boot takes the natural, thermo-regulating, moisture/stain-resistant properties of wool combined with the rugged durability of WP full-grain leather for a style spawned from the Dockyard. With a siped, gum rubber outsole for any wear-occasion, this easy-to-pull-on boot blends materials trusted by fishermen; built on a proven platform for a decidedly Grundéns take on casual footwear. MSRP $129.99

The entire lineup of apparel and footwear is available now at specialty retailers across the country and at www.Grundéns.com. Samples for media are available by contacting Max Krapff at max.krapff@backbone.media.

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About Grundéns:

It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com

Media Contact:

Max Krapff

Backbone Media

Max.Krapff@Backbone.media

 

CARRBORO, N.C. (Aug. 15, 2024) – Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based on three years of annual revenue growth and is considered America’s entrepreneurial benchmark. Fleet Feet is No. 2,121 on the list, making it the 4th fastest-growing company in North Carolina and the 48th fastest-growing company in retail.

“Service is at the core of Fleet Feet,” said Joey Pointer, president and CEO of Fleet Feet. “Our goal, first and foremost, is to be the best resource for local running. From the beginning, we have prioritized a high-touch customer service model. Each of our local franchise owners and operators is focused on building meaningful connections within their communities, and in an increasingly digital world, these relationships matter more than ever.”

The 2024 Inc. 5000 includes companies from every state and Puerto Rico ranging in size from one employee up to 262,079 workers, and from roughly $2 million in 2023 revenue up to $15.5 billion. Inc.’s editorial team conducts an intensive secondary vetting process for every company on the list, interviewing select founders and running background checks to guard against companies with a checkered history. To be eligible for the Inc. 5000 list, a company must be privately held, for profit, and independent. The company must also have generated a minimum of $100,000 in revenue in 2020 and a minimum of $2 million in revenue in 2023.

With more than 275 locations across the country, Fleet Feet is the largest specialty run retailer in the country and serves thousands of customers daily. Each store comprises local owners, operators, managers, and employees who work to support their customers; their dedication to service often extends beyond the sales floor, with each location supporting its local organizations and events whenever possible.

Fleet Feet’s commitment to service has been recognized in several notable award lists in recent years, including Fast Company’s Brands That Matter List, Inc.’s Best in Business List, and PRWeek’s Purpose Awards. Additionally, within the running industry, 10 locally owned and operated Fleet Feet stores were named to the 2024 Best Running Stores list.

View the full Inc. 5000 list here.

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About Fleet Feet 

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Inc.’s Best in Business, Newsweek’s list of America’s Best Retailers and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About Inc.

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

 

LOVELAND, COLO.  (August 15, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Mountain West, the third of four 2024 U.S. events, takes place August 23-25 in Loveland, Colorado at the Ranch. Over 19,000 overlanding enthusiasts will see over 300 brands including the newest overlanding cars, trucks, motorcycles, tents, portable hydration, packable gourmet cookware, mobile power and more.

Attendees will participate in more than 150+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the globe. An experience of note is The Ram Truck Ride and Drive, during which guests test drive the Ram 1500 or 2500, the latest pickup trucks on a mini overlanding course that includes overlanding obstacles like staggered logs, beds of rocks and hill climbs.

“Having just hosted an incredibly busy Overland Expo Pacific Northwest near Portland, Oregon, we look forward to building upon that energy here in the Rockies,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “As more outdoor enthusiasts discover the appeal of adventure-driven travel, Overland Expo Mountain West event is a perfect blend of experiences for both newcomers and seasoned overlanders.”

According to Overland Cam research, overlanding has grown significantly year over year. For example, in 2023, there was a 15% increase in sales in overlanding vehicles compared to 2022 and a 20% increase in overlanding activities. The overlanding vehicle market size is estimated to grow from $14.9 billion in 2022 to $16.1 billion in 2023 at a compound annual growth rate (CAGR) of 8%.

Show highlights include:

• Kids Adventure Area: Kid-centric adventure classes, covering skills like fire building, first aid, and knot tying. Parents must accompany children.
• “Women Who Wander”: Female-specific education sponsored by Bushwakka Adventure Gear in a fireside chat format Saturday afternoon from 5-7 PM at the Women Who Wander Pavilion.
• Bivvys: Conveniently located recharge stations sponsored by Hankook Tires, Yoshino Power,
• Ram Truck Ride and Drive: 20,000-square-foot unique truck-focused interactive off-road ride experience featuring the latest Ram Trucks.
• Trend Topic Discussions at the Round Table Pavilion: Sponsored by Pulsetech, in-depth roundtable panels and Q&A sessions on travel medicine, wellness, and navigating borders and checkpoints.
• Storytelling Pavilion: Sponsored by Cascadia Vehicle Tents, it features overland adventure stories from speakers like Patty Upton, Graham Jackson, Jason Specht (Mountain State Overland), and Matt McClellan (Ozark Overland Adventures), among others.

Overland Expo is known for The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build and the 2024 Ural Gear Up Standard was chosen for the Ultimate Overland Motorcycle Build. The Ultimate Build is located by the Oasis Bar and Food Court.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

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About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

Media Contact
Charlotte Daher de Garcia

charlotte@cgprpublicrelations.com

781.710.7284

 

 

BOULDER – August 15, 2024 – Nite Ize^®, a leading manufacturer of solution-based products, today announced its NiteMeow™ Rechargeable LED Safety Necklace was named Best Collar of the Year for the Sixth annual Pet Innovation Awards. This recognition is awarded by The Independent Innovation Awards Program, the industry’s premier platform for honoring innovators and leaders in the pet industry, recognizing the most outstanding companies, services, and products within this rapidly expanding field. The NiteMeow was chosen from over 2,500 global nominations because of its original, leading LED technology.

“We are delighted to have the NiteMeow Rechargeable LED Safety Necklace named as Best Collar of the Year,” says Nite Ize Vice President of Marketing Brenda Isaac. “This award reinforces our commitment to innovation in the pet category. As more pet owners integrate their cats into their outdoor lifestyles (i.e. cat backpacks, cat harnesses and leashes), this product combines technology, practicality, and fun. The NiteMeow ensures every cat remains visible and stylish during their adventures.”

​​With a 360° light beam and a simple push of a button, the NiteMeow collar delivers four color modes: red, green, blue, or the Disc-O mode, where colors change.

Designed for all sizes, this weather-resistant, cut-to-size collar is easily customizable for a perfect fit, ranging from 9.5” to 14.8” (24cm to 38cm). It recharges rapidly in just one hour, with an impressive run time of four hours. MSRP: $19.99

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Media Contact

Lindsey Clinkingbeard, CGPR

lindsey.clinkingbeard@offmadisonave.com

602-432-1667

 

Beaverton, OR – August 14, 2024 – Six Moon Designs, a pioneer in ultralight outdoor gear, announces the launch of the revolutionary ADC Travel Pack for adventure trekking and travel. Featuring the company’s trail-proven backpack suspension system integrated into a suitcase-style travel pack, the ADC Travel Pack is lightweight, comfortable and durable enough to be carried over a variety of terrain for long periods of time while offering high level pack organization needed at your eventual destination each day.

While the traditional Everyday Carry (EDC) pack is ideal for the digital nomad who travels from place to place using technology and the internet, All Day Carry (ADC) is a new pack category developed exclusively by Six Moon Designs that caters to both the digital nomad and the adventure trekker alike. This growing community of savvy globe-trotting wanderers want one bag to rule airports and trails alike without forgoing simple pleasures. The ADC Travel Pack is meticulously designed as a carry-on to handle it all, and it becomes the company’s lightest fully-featured pack at just 2.5 pounds, more than 30 percent lighter than similar travel backpacks.

Thanks to the increase in remote work and telecommuting, Adventure Trekking has exploded in popularity amongst all age groups in recent years. Adventure Trekkers wandering the trail systems on all seven continents each year number in the millions and include everyone from hut-to-hut hikers across the European Alps to Inn-to-Inn walkers along Japan’s Kumano Kodo trail. In 2023, nearly 446,000 Compostelas were issued to those completing Spain’s Camino de Santiago alone, and not everyone who makes the trek applies for a Compostela.

“Over the past nine months, the ADC Travel Pack has traveled with me to four continents and seven countries. It fits well in overhead bins, keeps my items well organized and secure, and is super comfortable and lightweight to carry all day while exploring the world,” said Whitney La Ruffa, VP of Sales & Marketing. “All of us here at Six Moon Designs are excited to share this new collection of travel packs and accessories with adventure trekkers all over the world.”

ADC (35L) and ADC+ (45L) TRAVEL PACK FEATURES

• Three ultralight outer fabric choices for varying needs of use and budget: Robic Nylon, Challenge Sailcloth© ECOPACK™ EPX200™, and Challenge Sailcloth© ULTRA™
• Innovative removable hip belt/stowable harness suspension system
• Clam-shell opening with dual clothing organizers and compression straps
• Administration area: front half-opening zip pocket with organizational sleeves, key hook and laptop/hydration sleeve holder
• Internal digital tracker holder
• Outer tear-resistant mesh pouch with small zip pocket
• Trekking pole loops
• Two water bottle pockets
• YKK Aquaguard waterproof locking zippers
• Roller luggage handle pass-through
• Grab handles on top and side of the pack
• MSRP: from $275 – $450

The new Six Moon Designs Adventure Trekking collection includes various accessories to compliment the ADC Travel Pack, including: passport pouch, padded laptop sleeve, stowable grocery-go-getter, pack cover, zip pouches and packing pods. In addition, current in-line products including the Silver Shadow Mini Hiking Umbrella and the ePouch Travel Bag for tablets round out the collection.

Six Moon Designs has a rich 20-year history of designing award-winning ultralight gear tailored for those who embark upon multi-month, multi-thousand-mile treks. The company’s commitment to quality, innovation, and understanding the nuanced needs of backpacking has earned them a first-rate reputation in the outdoor and travel industries.

About Six Moon Designs
In 2002 Six Moon Designs was born on the Pacific Crest Trail by Ron Moak, an avid thru-hiker who sought out much lighter weight gear than what was available at the time. Moak first introduced the Europa Tent, a 33oz. single wall sil-nylon shelter, and the Starlite Pack, a pioneering frameless pack with a large carrying capacity, and the backpacking community quickly embraced the ultralight backpacking ethic. Today, Six Moon Designs continues to be on the cutting edge of ultralight innovation and strives to make the highest quality yet affordable ultralight tents, shelters, backpacks and other accessories designed to get more people outdoors. Six Moon Designs.