Archives: Press Releases

Costa Mesa, Calif. (Nov. 18, 2024) – 5.11®, the global innovator of purpose-built apparel, footwear and gear today announced the launch of its latest Everyday Carry (EDC) offerings in time for fall and holiday shopping season. Designed to meet the needs of both tactical professionals and everyday adventurers, this new collection includes a range of versatile tools, accessories, and apparel that are engineered to provide maximum utility, comfort, and style, ensuring that users are always equipped and ready for the demands of their day.

“The EDC line is designed to empower our customers, whether they’re out in the field or navigating daily life,” said Troy Brown, CEO of 5.11. “We understand the importance of gear that performs under pressure, and this collection reflects our dedication to providing dependable solutions for every situation.”

The 5.11 Deploy TL-USB, PL-USB, and K-USB lights are compact and versatile lighting solutions built for ideal peace of mind. The Deploy TL-USB ($80) is the largest of the trio, delivering 1000 lumens of powerful brightness for more demanding situations. The Deploy PL-USB ($60) offers a slimmer profile with 300 lumens, making it a great pocket-sized option for quick, reliable lighting. The smallest of the group, the Deploy K-USB ($30), is a keychain-sized flashlight offering 150 lumens of light in an ultra-portable form. All three models feature rechargeable USB-C functionality, durable weather-resistant construction, and multiple lighting modes, ensuring dependability in a wide range of environments. Whether you need maximum visibility or a more compact everyday solution, the Deploy series has a reliable lighting tool for any scenario. All Deploy lights are offered in black, and the Deploy PL-USB and K-USB are also available in ranger green.

Made for high-end, professional performance, the Response XR1 line offers multiple levels of lights designed to meet the varying needs of professionals in high-pressure environments. All three models offer powerful illumination in a compact form, making them ideal for law enforcement, military personnel, and first responders.

The Response XR1T ($75) is the largest of the trio, offering enhanced grip and durability, while the Response XR1C ($65) is more compact than the XR1T, perfect for every day without compromising on performance. Despite being a mostly polymer construction, the Response XR1P ($50) strikes a balance between size and power, offering high performance in a portable form. All models feature multiple lighting modes, are constructed from rugged, impact- and weather-resistant materials, and are dual-fuel 18650 rechargeable compatible. The XR1 series provides reliable, long-lasting lighting in demanding conditions. All Response XR1 lights are offered in black, and the Response XR1P is additionally offered in orange.

The 5.11 Fix It, Everyday, and Covert Gift Sets are curated collections designed to provide practical solutions for various lifestyles, making them ideal gifts for outdoor enthusiasts, tactical professionals, and those who pride being prepared every day. The Fix It Gift Set ($30) features a Base 1SF keychain knife, Hardpoint MK1 carabiner, and an EDT Multitool, making it the perfect compact toolset for quick repairs and adjustments. The limited edition Everyday Gift Set ($40) is a knife set featuring both the Icarus DP, a 3.5” blade, and the Base 3DP frame lock knife, a smaller 2.75” blade for added convenience. The Covert Gift Set ($50) is tailored for discretion and style. This set offers low-profile, technical items for users who value both functionality and subtlety. It includes the Icarus RT Mini with a 2.8” reverse tanto blade, a Hardpoint M1+MD two-piece removable carabiner and docking system, an EDT Hex mini screwdriver, and a Steel Jacket Money Clip. Each set reflects 5.11’s commitment to durability, reliability, and versatility, making them thoughtful gifts or stocking stuffers for anyone who values high-quality, mission-ready gear.

The Endo.K Insert ($15) is designed for seeking optimal knee comfort without sacrificing mobility. Engineered with a lightweight and durable design, the ENDO.K Insert offers superior breathability and cushioning, making it ideal for prolonged wear in demanding environments. Its anatomical shape with silicon grip print ensures a secure fit within 5.11 pants and functional gear, while the flexible construction allows unrestricted movement during dynamic activities.

For more information about 5.11 and its full line up of product offerings, or to find a 5.11 store near you, visit www.511tactical.com.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built Gear™ to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at www.511tactical.com/store-locator Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built Gear™ are trademarks of 5.11, Inc. All rights reserved.

 

 

Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of fish passage for California’s native fish species, but also marks the beginning of an ongoing effort to equip anglers with the tools to support sustainable fishing and river restoration.

Supporting Fish Passage with Purpose

From November 18th through November 25th, onWater Fish will offer users 20% off mobile app subscriptions, with $20 from every purchase going directly to CalTrout to support their fish passage projects. These initiatives focus on removing outdated dams and barriers, restoring natural river flows, and enhancing fish migration routes, essential for the survival and recovery of California’s aquatic species.

“At onWater, we believe that responsible angling goes hand-in-hand with conservation,” says Alex Maier, CMO of onWater. “Our giveback campaign with CalTrout marks the start of a much larger initiative to integrate conservation tools into our app. Together, we’re not only supporting vital fish passage work but also preparing to provide anglers with data-driven resources that will help them contribute directly to these efforts in the future.”

Celebrating World Fish Migration Day

World Fish Migration Day, observed on November 21st, raises awareness of the importance of migratory fish and their habitats. CalTrout’s #MigrationMatters campaign emphasizes the urgent need for fish passage solutions and river restoration efforts across California, with a focus on habitat recovery and ecosystem protection. It also highlights the importance of scientific monitoring work to better inform and understand restoration.

“This partnership with onWater comes at a critical time for California’s rivers,” says Curtis Knight, Executive Director of CalTrout. “Together, we aim to inspire anglers and outdoor enthusiasts to take action for native fish, ensuring that future generations can witness the return of iconic fish species to their ancestral spawning grounds.”

A Commitment to River Restoration

California Trout has been at the forefront of river restoration efforts for over five decades, leading the charge in removing obsolete dams, rehabilitating river systems, and protecting endangered fish populations. These actions are not just about preserving species—they’re about safeguarding the ecological integrity of entire watersheds, which support biodiversity, local communities, and cultural heritage.

About onWater

onWater Fish is a mobile app designed to empower anglers of all skill levels to find success on the water, while promoting conservation awareness and responsible fishing practices. The app provides users with interactive maps, real-time fishing information and conditions, and customizable content. Learn more at www.onwaterapp.com.

About California Trout

California Trout (CalTrout) has been leading efforts to restore rivers, protect watersheds, and ensure resilient wild fish populations across the state for over 50 years. Through advocacy, restoration, community engagement, and collaboration, CalTrout works to secure healthy waters for future generations. Learn more at www.caltrout.org.

Media Contact:

Laura Buckmaster

onWater
laura@buckmasterconsulting.com
770.490.0600

onWater Partnerships and Community Engagement Inquiries:

Lindsay Kocka

onWater
lindsay@onwaterapp.com
612.816.1180

For further information on the onWater and CalTrout Giveback Campaign and partnership, please visit https://onwater.webflow.io/caltrout

Red Lodge, Mont. (Nov. 18, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications and invites passionate outdoor enthusiasts and adventurers to apply HERE.

“We’re thrilled to launch this program and get the word out about Crazy Creek to a wider audience,” said Karson Bagby, Co-Owner of Crazy Creek. “Our ambassadors will play an important role in reaching diverse audiences while celebrating the adventures our products facilitate. We firmly believe in the power of community, and this initiative reflects our commitment to fostering authentic connections.”

Crazy Creek ambassadors will receive gear samples and represent the brand in their community and online on their social channels. The 2025 ambassador commitment will be for one year.

The Crazy Creek ambassador application will be open from Nov. 18 to Dec. 18. The ambassador team will be announced in late January 2025.

For more information about Crazy Creek and its ambassador program, please visit crazycreek.com and apply here.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.

Boulder, Colorado – November 15, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed broadcast journalist, author, and world explorer, and overseen by the Society of American Travel Writers Foundation.

Outside was awarded eight awards, including  a coveted Gold award  for its overall travel coverage, led by senior brand director Mary Turner; in addition, it  earned three honorable mentions. Competing alongside top publications like The New York Times, Conde Nast Traveler, and National Geographic, Outside won more Lowell Thomas Travel Journalism Awards than any other publication for the second time. The awards spanned a wide range of categories, including Adventure Travel, Diverse Communities, Safety, and Special-Purpose Travel.

“Our goal is to inspire everyone to get outside,” said Turner. “The writers and editors of these award-winning stories did an incredible job of opening up the world to our readers, from invaluable intel on where to go and how to travel safely to  wild adventures and poignant personal journeys. All of these are a reminder of why we love to travel.”

More of Outside’s travel coverage can be read at OutsideOnline.com, and its November/December issue—with a travel section on the best ski resorts in North America— hits newsstands November 19. The full list of Outside’s awards is below:

Category 103: Travel Coverage in General Magazines

Gold: Outside, Mary Turner, Director of Travel Coverage

Category 106: Robert Haru Fisher Award for Travel Health/Safety Coverage

Silver

Jen Murphy, “Your Travel Destination Has Suffered a Disaster. Should You Still Go?” Outside

Category 110: Adventure Travel

Silver: Leath Tonino, “Working in Antarctica Was Mindless Boredom. Until I Found a Pair of Skis.” Outside

Honorable Mention: Stephanie Pearson, “Biking the Aquarius Trail in Utah,” Outside

Category 112: Service-Oriented Consumer Work

Honorable Mention: Jen Murphy, “All the Campgrounds Are Booked. How Can I Find a Site?” Outside

Category 113: Environmental and Sustainable Tourism

Honorable Mention: Katie Jackson, “My Rancher Parents Hate Wolves. I Took Them on a Wolf-Watching Tour in Yellowstone to Change Their Minds.” Outside

Category 116: Special-Purpose Travel

Silver: Tim Neville, “I Spent 82 Hours Alone in a Dark Cave. Things Got Weird.” Outside

Category 117: Coverage of Diverse Communities

Gold: W. Ralph Eubanks, “Mississippi Delta: Returning Home to Its Haunted Past,” Outside

Category 118: Personal Comment

Gold: Tarn Udall, “A Daughter Finds Unexpected Discoveries on Her Father’s Favorite Trail,” Outside

Silver: Melissa Johnson, “How I Survived a Wedding in a Jungle That Tried to Eat Me Alive’’ Outside

Category 121: Still Photography on Travel

Silver: Jay Kolsch, “The Wall of Death Is Still Alive, Thanks to These Devoted Riders,” Outside

See the complete list of the 2024 Lowell Thomas Awards here.

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com.

Media Contact:

Rachel Weiss, rachel.weiss@backbone.media

 

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Huntsville, UT – November 14, 2024 – Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for guests, with new Mammut outerwear and equipment available in the Grizzly Center retail shop.

“We’re ecstatic to announce our partnership with Mammut, a brand that shares our commitment to safety and excellence in mountain experiences,” said Davy Ratchford, General Manager of Snowbasin. “Through this collaboration, we look to elevate both the guest and employee experience by offering high-quality gear to everyone that steps foot on our terrain.”

Born in the Swiss Alps in 1862, Mammut provides premium, four-season products that are rooted in safety. Starting with the 2024-25 season, Mammut will be the exclusive provider of winter uniforms for all Snowbasin employees. Mammut’s GORE-TEX PRO material offers superior quality to protect employees from harsh winter elements and variable snow conditions, keeping the staff equipped with some of the best winter gear during their shifts. The partnership includes avalanche safety equipment and trainings for the Snowbasin Ski Patrol and Mountain Safety teams prior to the start of the upcoming season. In addition, Mammut has offered  significant discounts to Snowbasin employees for purchasing personal equipment and outerwear.

“We could not be more thrilled to be partnering with a true leader in resort experiences,” said Maddie Petry, Vice President of Marketing for Mammut North America. “Our partnership is about two heritage brands coming together to create elevated mountain experiences, something Mammut has been doing since 1862 and Snowbasin from 1940. Today, the two brands are providing a more sustainable solution to uniforms and safety gear, while also taking the guest and employee on mountain experience to the next level.”

Snowbasin guests will have access to Mammut outerwear and equipment in the Grizzly Center retail shop. Prior to the anticipated opening of the winter season on November 29^th, guests can visit the Grizzly Center on Saturdays and Sundays from 10am to 3pm for winter equipment, tunes, and apparel needs.

Visit https://www.mammut.com/us/en to learn more and browse their newest collections.

About Snowbasin Resort

Snowbasin Resort grants unmatched access to the highest quality terrain on Utah’s renowned Wasatch Front. Regularly top-rated by Ski Magazine ​for Accessibility, Snowbasin is located just 45 minutes from Salt Lake International Airport and one hour from Park City. Further recognized for its Service, On-Mountain Food, Lifts, and Grooming, the resort was a featured venue for the 2002 Salt Lake Winter Olympics, hosting several alpine skiing events, including downhill, combined and super-G. Snowbasin prides itself on its loyal community of both local and international riders and skiers, and its status as one of the oldest continuously-operated ski resorts in the nation. Snowbasin is part of the Grand America Hotels & Resorts family of hospitality properties.

www.snowbasin.com | 801-620-1000 | @snowbasinresort | #snowbasin

About Mammut

Founded in the Swiss Alps in 1862, Mammut has evolved to a global outdoor brand. With over 150 years of experience, Mammut specializes in high-quality mountaineering and trekking equipment, including clothing, footwear, and gear. Known for innovation, safety, and sustainability, Mammut is favored by outdoor enthusiasts of all kinds. Their product range includes technical mountain gear and versatile apparel designed for extreme conditions. Combining Swiss precision with cutting-edge materials, Mammut continues to push boundaries in outdoor performance gear. Whether scaling peaks or embarking on everyday adventures, outdoor enthusiasts trust Mammut for reliable, durable, and stylish equipment.

Image and Video Assets

https://www.gahr.media/s/2jrjvchw4p3rk4x3gpk6vvz

Snowbasin Media Contact

bread & Butter

grandamerica@wearebreadandbutter.com

 

BROOKLYN, N.Y. – November 13, 2024– Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed to grow with the evolving needs of young urban riders and their families, the Sidekick is available for pre-order February 2025 on kickstarter.com and is scheduled to ship June 2025.

“The Sidekick establishes a new standard in safety for kids’ helmets,” said Kenneth Perkins, co-founder of Ozmo. “As more families turn to e-bikes for their day-to-day travel, it’s essential for kids to have the right protection that’s both reliable and adaptable. With the Sidekick, parents can be confident their children have the best helmet for any adventure.”

Specifically, the helmet meets the following specifications: (NTA 8776), a global standard e-bike safety rating; CPSC, Consumer Product Safety Commission approval; and EN1078, a European safety standard specifically for helmets used in cycling, skateboarding, and roller skating. Helmets with this certification have been tested to ensure they provide reliable protection by meeting strict safety criteria for shock absorption, retention system strength, and field of vision. In addition, the damage-resistant construction in the Sidekick provides protection for rides ranging from urban commutes to casual weekend adventures. A dial fit system and Fidlock magnetic buckle ensure an easy and pinch-free experience for children, and the removable winter liner and ear covers will keep them warm all year long. Other specific features include: “Damage Defense” crack-resistant durability, “Charm Slide” for infinite customization with Croc charms, bug net, built-in brim for sun shade, and a u-lock compatible vent for secure storage on the go.

Built for families who choose e-bikes and scooters for their daily commutes, the Sidekick’s advanced protection handles the higher speeds of electric-powered rides. Available in two sizes, XXS (45-49 cm) and XS (49-53 cm), the helmet is adaptable to a wide variety of sizes giving wearers a secure, comfortable fit.

The Ozmo Sidekick is available in nine colorways including Super Flash, Magic Pearl, Shark Bite, Cotton Candy, Urban Racer, Splash Pool, Grape Juice, Golden Mango and Grass Stains. The “Charm Slide” accommodates shoe charms that can be attached to the helmet for customization.

For more information, visit ozmohelmets.com.

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About Ozmo
Founded in 2022 in Brooklyn, New York by Kenny Perkins and Casey Charron, Ozmo emerged in response to the growing trend of urban families choosing bike-based transportation over cars. Inspired by the concept of osmosis—how children absorb the world around them—the brand’s mission is to design helmets that meet the new safety demands of electric and urban biking. The Ozmo team’s deep experience in the safety and engineering fields has driven them to create helmets that exceed industry standards, so families can confidently explore the city together.

 

 

CARRBORO, N.C. (November 12, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital.

In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement, and driving omni-channel and ecommerce growth through digital transformation and initiatives. He will also support Fleet Feet’s franchise and company-owned brick-and-mortar businesses. Sipling will report to Fleet Feet COO Jason Jabaut.

“Jonathan brings a wealth of knowledge from his previous leadership roles with athletic, retail and franchisor businesses, making him the perfect fit to lead this area of our business,” said Jabaut. “His expertise in developing innovative marketing campaigns and leveraging data and analytics to optimize performance will be instrumental in elevating Fleet Feet’s shopping experience both in-store and online.”

Sipling brings to Fleet Feet more than 20 years of experience, having previously served as CMO of DISH Wireless, where he oversaw marketing strategy, execution and digital operations for Boost Mobile, Boost Infinite and the DISH retail wireless business. Sipling has also held C-level positions at Elevate Brands and Wayfair, as well as leadership roles at Amazon, Adidas and McKinsey & Company.

“I became a Fleet Feet customer in 2003, when I began training for my first marathon, and am thrilled to join this amazing brand that embodies community and a passion for running,” said Sipling. “I look forward to collaborating with the team to amplify our message and serve even more people who want to get moving and feel good on their feet.”

Sipling’s appointment rounds out Fleet Feet’s recent executive hires in business operations, finance, IT and supply chain, as well as leadership expansions and promotions across business development, human resources and marketing.

Fleet Feet’s growth rapidly accelerated with the acquisitions of JackRabbit in December 2021 and Marathon Sports in July 2022. JackRabbit stores have folded into the Fleet Feet brand while Marathon Sports remains an independently operated subsidiary. Since 2023, Fleet Feet has opened 25 new stores, including 20 franchise locations. Together, Fleet Feet and Marathon Sports serve more than five million customers across 300 locally owned and operated stores.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

 

COALVILLE, Utah. (Nov. 12, 2024) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, unveils a partnership with industry leader General Tire. Aligned with Escapod’s commitment to creating the most high-performing and user-friendly campers, this collaboration provides an enhanced driving experience and exceptional reliability for tackling rugged terrain.

Escapod has been equipping its trailers with the renowned Grabber Tire A/T X tires due to their performance, durability and versatility.

Escapod and General Tire are now teaming up to launch a tire customization program that offers customers the option of different models within the Grabber Series. Customers can choose from three Grabber models — the APT, A/T X and X 3 — depending on their intended driving terrain and the specific trailer they purchase.

“We are excited to partner with General Tire on our latest customization program, furthering our commitment to performance and reliability,” said Escapod co-founder Chris Hudak. “Like all of the components we choose for our trailers, this is a purpose-based decision. While some may believe tread and grip don’t matter for a trailer, they are crucial to ensuring an ideal driving experience and dependable performance in off-road conditions. This program allows our customers to focus on their outdoor pursuits, even in the most challenging terrain, without concerns about tires.”

The use of full-size tires on Escapod products enhances the towing experience on and off the road. By using rugged General Grabber tires with 12-ply sidewalls, Escapod ensures better traction, puncture resistance, and durability across challenging terrain like mud, gravel, and rocky trails. These full-size tires not only deliver a smoother, quieter ride but also improve tracking behind the tow vehicle, providing a more seamless and controlled towing experience. In addition, the choice of a standard bolt pattern allows — in many cases — the tow vehicle’s spare to double as one for the trailer, eliminating the need for extra equipment and maximizing convenience.

Escapod uses the Grabber APT, A/TX and X3 tires depending on model and intended use. Escapod’s TOPO2 Nomad trailer, intended for more of a blend of on-road and off-road use, uses the Grabber APT, an all-terrain tire that rolls more cleanly on roads. The TOPO2 Voyager, designed for more rugged terrain, uses the A/TX tires, balancing on- and off-road use. Customers can also upgrade to the X3 tire, which is ideal for customers whose trailers will spend the majority of its time in off-road situations.

“We look to partner with industry leaders in their categories, and Escapod clearly fits that bill in the category of off-road-capable camping trailers,” said Marco Robelo, automotive engineer at General Tire for passenger and light truck tires. “Their innovative design combined with our tire engineering is an exceptional combination in providing off-road users with high performance and reliability.”

Since Escapod was founded in 2016, its product has undergone constant iteration, including constructing the patented single-piece molded fiberglass shell it uses on its current TOPO2 model. The resulting benefits are a teardrop trailer that is ultralight, ultra-durable and has a larger usable space, without substantially increasing the camper’s footprint. The proprietary Freeride Suspension System on the TOPO2 is a custom-designed, high-clearance independent, off-road suspension that affords superior off-road handling to allow for access anywhere a four-wheel drive can go.

Thanks to its size, the Escapod TOPO2 also fits easily in garages, which has attracted more customers who live in urban areas — often with HOA restrictions around campers — but desire to access the backcountry on the weekends.

To learn more about Escapod and its partnership with General Tire, visit Escapod.us.

About Escapod

Escapod Trailers builds high-performance off-road teardrop trailers designed for adventure seekers who crave freedom and exploration. Using advanced fiberglass molding for a durable, lightweight body and the patented Freeride Suspension System for superior off-road handling, Escapods are built to tackle any terrain. With an industry-leading 5-year warranty, our trailers offer unmatched durability, while their compact size and easy towing capabilities make them just as convenient on the road or when fitting into your garage. Built in Utah, Escapod is more than just a trailer — it’s an invitation to join a community of adventurers, ready to explore wherever the journey takes you. Visit escapod.us for more information or follow the adventures on Instagram.

About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Major League Fishing, ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, Team Lucas, ROUSH Performance, Expedition Overland, Camburg Engineering, FreestyleMx.com Tour, Zero One Odyssey, and Jeep Jamboree USA. Team GT supports athletes: Jim Beaver, Jerett Brooks, Cory Winner, Kyle Greaves, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., and Britt Myers.

Media Contact

Verde Brand Communications

(307) 235-0268

escapod@verdepr.com

 

Greenville, S.C.,  – Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.

Participants were aged six to 85, residing from 42 states and 13 countries, including Denmark, Switzerland, Brazil, Colombia, Czech Republic, England, Canada, Mexico, and Spain, to name a few. Leading into and during the event weekend, the Hincapie team rallied the global community with the ultimate goal of raising over one million dollars for a local community heavily impacted by Hurricane Helene. Their efforts aren’t done yet.

“This year’s Gran Fondo Hincapie was a last-minute shift in focus, but it quickly became a full-scale fundraising effort,” said Rich Hincapie, President of Hincapie Events. “Once we decided to pivot,

George, myself, and the whole family started reaching out to our networks. We worked tirelessly in the lead-up to the event weekend—calling, texting, emailing individuals and groups, calling in favors, and rallying support from the global community—not just cyclists, but anyone who believed in the cause. It was incredible to see so many people come together for the fundraising events, which spanned four days. Raising the amount we have so far is my proudest accomplishment in cycling.”

As with all of Hincapie’s Gran Fondos, and more than ever with this Greenville event, the weekend was much more than just a big ride. Leading into the event weekend, a global press release was distributed and picked up by all major bike media, which helped rally the cycling community. Over the four-day event weekend, all programming aspects of the weekend were tailored to maximize fundraising, including special dinners, live auctions, and targeted events. Celebrity riders showed up in full force in support including Sir Mark Cavendish, Sir Bradley Wiggins, Jan Ullrich, Jolanda Neff, Bobby Julich, Christian Vande Velde, and Victor Hugo Pena as well as celebrities from the NFL and motocross racing world.

A Thursday night fundraiser with Michelin star chef Matt Accarrino had over 100 people in attendance and a Celebrity Chef Dinner on Friday night, featuring five chefs, was sponsored by 21 beverage companies and welcomed over 400 people. On race day, a big effort was placed on the signage around the expo, which had a QR code for people to make donations. A fundraiser clicker was broadcast during the Festival and Expo all day, and the rest stop on course was accepting cash donations.

On Saturday night, during the After Party, a live speed painting was done of Mark Cavendish, the Tour de France stage win record-holder, by artist Jared Emerson, which was signed by Cavendish, and raised $92,500. During the event, an auction was facilitated by a close friend of the Hincapie brothers, Anthony Sullivan, founder and CEO of Sullivan Productions, Inc., the face of OxiClean. Many prized possessions and generous donations were auctioned off, with all proceeds going to the fundraiser.

The weekend culminated with a high-end fundraising gala in downtown Greenville, hosted by the Les Domestiques, a Canadian philanthropic club whose motto is “cyclists that serve.” This event alone raised over $240,000 and George Hincapie’s most prized possession was auctioned off as a finale to the incredible weekend of giving.

“The bike I rode to second place in the 2006 Tour de France Prologue in Strasbourg—missing the win by just one-one hundredth of a second—will always be one of my most prized possessions,” said Hincapie. “Auctioning it off for $45,000 was a reminder of how hard work and pushing just a little harder has always been key to reaching my goals. It’s an important reminder for many aspects of life: if we can push harder, we can achieve anything—even to reach our goal of raising a million dollars. Throughout my entire cycling career, helping raise this much money for our local community has become my greatest achievement.”

The Hincapie team still has their eye on their ultimate goal of raising one million dollars to help residents of Polk County. Donations may be made through this link.

To learn more about Gran Fondo Hincapie please visit https://hincapie.com/ or follow along on social media on Facebook, Instagram, X, and YouTube.

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About Hincapie

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, but we also make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others, and build a strong community for future cyclists. Join us on our journey.

About George Hincapie

George Hincapie is a retired professional road cyclist who was one of the most accomplished American cyclists of his generation. Over his 19-year career, he competed in 17 Tours de France, the most of any American cyclist, participated in five Olympic Games and excelled in the Spring Classics, including winning Gent-Wevelgem in 2001 and securing multiple top-10 finishes in Paris-Roubaix. Since retiring from professional cycling in 2012, Hincapie has remained active in the sport as a co-founder of Hincapie Sportswear, which specializes in cycling apparel, and launching a professional cycling team. He is also the co-owner of Hotel Domestique, a luxury cycling destination in South Carolina, and hosts the Gran Fondo Hincapie series with his family.

PHOENIX (November 12, 2024) – Lectric eBikes, 2023’s best-selling eBike company in America, today announced the launch of XPedition 2.0 with all-new upgrades, including a torque sensor, refined frame design, front suspension, and much more for the same price as the original XPedition starting price of $1,399.

Co-founders and lifelong friends, CEO Levi Conlow and CINO Robby Deziel, who set out to create an affordable eBike for Levi’s father back in 2019, have since created the most successful eBike company in America by launching the nation’s most popular eBike, the XP 3.0. They followed up on the success of the XP 3.0 with what would become the best-selling cargo eBike, the XPedition, which featured the power to haul up to 450 pounds and the versatility to carry everything from groceries to hard coolers to the most important cargo of all: loved ones, precious pets, and children.

“The XPedition has been the best-selling and most successful cargo eBike in the industry since its debut, and that’s due to its unmatched combination of performance and value,” said Conlow. “With the XPedition 2.0, we’re doubling down on that commitment. Even in a year when many eBike prices have gone up, we’re delivering significant upgrades without increasing the price—something we believe will only amplify the continued success of this eBike.”

The XPedition was designed to be the ultimate transportation solution, allowing riders to tackle even the most daunting hills while holding up to 450 pounds. The new XPedition 2.0 boasts the same 450-pound payload capacity, a torque sensor combined with Lectric’s PWR+ (Pedal Assist Wattage Regulation) programming, and a 750-watt (1310W peak) rear hub motor. The industry-leading torque sensor provides an exceptional riding experience with intuitive and controlled power delivery with each pedal stroke.

All new features and upgrades include:

• In-house designed torque sensor for best-in-class performance at higher power levels.
• Adjustable dual spring 50mm front suspension fork with thru axle.
• 750-watt M24 motor that peaks at over 1300 watts, and Shimano 8-speed drivetrain.
• Redesigned longer, more refined frame with updated tubing, providing an extended wheelbase for improved stability and additional space for cargo.
• Load capacity of 450 pounds.
• New extra wide-stance kickstand.
• Narrower 2.5-inch (by 20-inch) wheels for better maneuverability and handling.
• Color display and turn signals.
• Upgraded lock-on grips and trigger shifter.
• Three battery options, including dual option that provides 35Ah of capacity and over 170 miles of range.
• Two new colors: Raindrop Blue and Stratus White.
• Upgraded accessories, including newly-designed Orbitor and XL Pannier bags.
• Compatible with new 5-amp Fast Charger that charges batteries 250 percent faster.
• Batteries and electrical system certified to UL2271 and UL 2849.
• Meets new DIN 79010:2020 standard for cargo eBikes, which requires unique testing for cargo eBikes, including brakes and parking brakes, higher load-bearing tests for the frame and fork, and additional child passenger safety tests.
• Free shipping and requires only one-minute tool-free assembly with thru-axle.
• Same starting price as original XPedition at $1,399.

Additional details and specifications are available at lectricebikes.com.

Link to online press kit for images and video.

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About Lectric eBikes

Lectric eBikes is one of the fastest growing electric bike companies in the nation, selling more than 500,000 eBikes in just five years. The company is known for its dedication to producing quality products at affordable prices. Its flagship XP^TM models are exceptionally designed so that everyone can ride, delivering all the high-quality features of an elite eBike, offered at an industry-shattering low price. More information is available at lectricebikes.com.

Contact

Tim DeClaire, Director of Communications

Lectric eBikes

tdeclaire@lectricebikes.com

480-828-4862

 

Andrew Meehan, Account Manager

InGoodTaste

andrewm@igtstudio.com

435-659-7348