Archives: Press Releases

SEOUL, South Korea (Sept. 3, 2024) — Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company’s commitment to enhancing its presence in the region and will serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and strategic partners.

To lead this new initiative, Youngone Corporation has appointed Diana Seung as Senior Vice President. With over 20 years of experience in leadership and execution, Seung brings a wealth of knowledge and expertise to the role.

Most recently Diana served as President of tentree, a mission-based apparel brand based in Vancouver, BC. Prior to this role, she was recruited by Callaway Golf as GM of North America to lead the expansion of Jack Wolfskin. She was also the EVP of Merchandising for Backcountry.com and oversaw all buying and the development of their private label brands.

“We are thrilled to welcome Diana to our team,” said Michelle Wardian, President and Chief Strategy Officer of Youngone. “Her proven track record of success and keen understanding of market dynamics will be invaluable as we unlock new opportunities for expansion and growth in this vital region.”

Diana has a distinguished history of leading successful teams and driving significant revenue growth in competitive markets. Her experience on the Board of Directors for the Outdoor Industry Association (OIA) and past service on the Camber Outdoors board further complements her strategic vision for Youngone and reinforces the company’s position as a trusted partner in the industry.

The new Canadian Liaison office is expected to serve as a hub for collaboration and market intelligence, positioning Youngone to better meet the needs of its customers and partners.

About Youngone Corporation

Founded in 1974, Youngone Corporation is a leading global manufacturer of performance clothing, textiles, footwear, and gear manufactured with a history of innovation, partnership and trust. Chairman Kihak Sung founded Youngone nearly 50 years ago based on a love of nature, outdoor pursuits and a vision for an unrelenting standard of quality. This mission has driven the company’s approach ever since. Youngone continues to be recognized as a pioneer in the outdoor industry, with the continuous improvement of its people and products at the heart of operations. Youngone is based in Seoul, South Korea, with its North American headquarters in Seattle. For more information, visit youngonecorporation.com.

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WILLISTON, Vermont (Sept 3, 2024)—With 160 years of innovation under its belt, Mammut rolls out its fall 2024 ski collection with a focus on sustainability, style and performance. Since its founding, Mammut has been a global leader in mountain safety and sustainability with its innovative designs, and high standard in durability and quality – all of which are at the foundation of its fall collection. From the  burly resort-focused Stoney HS, to the versatile Haldigrat HS and lightweight, backcountry-friendly Haldigrat Air HS, there’s an option for every snowsport enthusiast that demands peak performance without sacrificing on environmental impact.

Redesigned for fall 2024 is Mammut’s best-selling Stoney HS Hooded Jacket and  Pants. Both are now constructed with a durable 100% recycled polyester, and treated with Mammut’s PFC-free Dry Tour 3-Layer waterproof laminate. An optimized pattern reduces material waste and the single material construction makes recycling the jacket easier at the end of its life. The jacket features X-shaped pit zips for breathability, a host of pockets for your ski essentials, and a removable snow skirt. The Stoney HS  Jacket and Pants are also bluesign® PRODUCT certified.

The Haldigrat HS Hooded Jacket and Bibs are the Goldilocks kits for skiers who plan to rip at the resort, and in the backcountry. The kit is light enough for the ascent and burly enough for the descent thanks to a supple outer fabric made of post-consumer recycled nylon, and a PFC-free Mammut Dry Expedition waterproof membrane. A freeride-inspired long cut offers a laid-back style loaded with features – plenty of pockets, a helmet-compatible hood, and underarm vents.

For dedicated backcountry skiers, the Haldigrat Air HS Hooded Jacket and Pant are breathable, lightweight, and packable thanks to the durable polyamide shell combined with a breathable Pertex Shield Air membrane. The  waterproof jacket fuses weather protection with impressive breathability, an ideal partner for high output days in the backcountry. The jacket’s  freeride-inspired cut, underarm vents, and spacious front pockets allow free movement and speedy transitions.

All jackets, pants and bibs are Fair Wear certified, ensuring ethical production. Mammut continues its commitment to sustainability by utilizing high-performing, waterproof materials that are PFC-free and minimize environmental impact. To learn more about Mammut’s sustainability milestones and commitment to environmental and social responsibility, view its 2023 Responsibility Report.

For additional information about Mammut’s fall 2024 ski offering, avalanche safety gear, insulation and more,  visit Mammut.com.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

 

 

 

 

Wake Forest, N.C. (September 3, 2024) – In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future Leader Award celebrates a person who not only excels in their role, but also someone who inspires and mentors others, driving positive change and shaping the future of run specialty retail. The award will be presented during the Future Leaders of Specialty Retail gathering at The Running Event 2024 in Austin, Texas.

Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and inspire community. Partnering with and supporting organizations within the running community is a key pillar of the brand. Through its REACH cause platform and moral proposition, Jogology supports its community of store ambassadors who are the boots on the ground at retail and who make a daily difference in their local communities working in areas of need.

“We are honored to present this award to celebrate a leader in the run specialty retail industry who embodies Jogology’s core values,” explained Tanya Pictor, co-founder of Jogology. “The Future Leader award honors someone who not only excels in their role, but also inspires and mentors others, fostering innovation and leadership in our industry.”

To support the Future Leaders initiative and the recipient’s ongoing growth, Jogology will present a $4,000 cash prize along with $1,000 in Jogology product for the store, which can be used for education, personal development, or community improvement.

The self nomination form allows candidates to highlight their personal leadership journey, achievements, and future aspirations, giving a comprehensive view of why they should be considered for the award. Share your leadership journey, achievements, and aspirations by filling out the brief form. You’re also welcome to nominate a peer. Nominations close October 1.

About Jogology

Started in 2023, Jogology® is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology® becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.

 

 

 

 

 

 

 

 

{Dover, NH—Sept. 3, 2024} — NEMO’s fully recyclable Endless Promise® down sleeping bag collection has won the Green GOOD DESIGN® award for sustainability in product design. NEMO debuted its Endless Promise Collection in 2023 with the Forte™ Endless Promise® synthetic Spoon® shape sleeping bag, and the recent inclusion of their down bags means that now all NEMO backpacking bags have the potential to stay out of the landfill forever.

The Green GOOD DESIGN Sustainability Award provides international recognition to outstanding individuals, companies, and groups — together with their products, services, programs, ideas, and concepts — that have forwarded exceptional thinking and inspired greater progress toward a healthier and more sustainable universe.

“The journey we’ve been on to take full responsibility for the gear we make hasn’t been easy, but it’s prompted many discoveries that have also driven performance and value for our customers,” said NEMO CEO and founder, Cam Brensinger. “We have a long way to go before we’re operating in a way that nets no negative impacts on the planet, but I’m optimistic we can get there.”

NEMO’s ENDLESS PROMISE
Endless Promise represents NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be repairable, resellable, and most importantly, 100% recyclable. In addition to the intensive design work required, NEMO has also put in place key partnerships and infrastructure to make the take-back and recycling process easy for the customer. When a product has reached its end, it can be sent back to NEMO (using a free shipping label) and the company will handle the rest.

NEMO’s U.S. recycling partners include Unifi, Ambercycle, and ALLIED Feather + Down. After removing, cleaning, and reviving the down from Endless Promise bags, ALLIED will incorporate the insulation into its RENU:TRACE offering, the world’s first fully traceable recycled down. NEMO is also continuing to expand its repair and recycling services throughout its distribution areas and is currently partnering with United Repair Centre, CuRe Technology, and ALLIED in Europe.

This is the sixth award that NEMO’s Endless Promise collection has earned:

• ISPO Award – Resolve™ Endless Promise® Technical Daypack
• Fast Company’s Innovation by Design 2023 Honoree – Forte™ Endless Promise® Sleeping Bag
• Men’s Journal Travel Awards, Best Travel Backpack – Vantage™ Endless Promise® Daypack
• Popular Science Best of What’s New 2023 – entire Endless Promise® Collection
• Gear Junkie Best Budget Suitcase – Vantage™ 30L Endless Promise® Daypack

As of 2024, NEMO’s Endless Promise Collection includes its entire line of synthetic and down insulated backpacking sleeping bags, as well as the recently launched Vantage and Resolve backpacks, Prioritizing innovative, low-impact materials and repairable, fully recyclable designs, the Endless Promise collection will continue to expand in 2025. For more details, please visit https://www.nemoequipment.com/pages/endless-promise.

About the GOOD DESIGN® Award
Founded in Chicago in 1950 by the former MoMA curator Edgar Kaufmann, Jr., together with such pioneers in modern design as Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen, GOOD DESIGN^® honors the yearly achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence.

About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.™

 

BOULDER, CO – August 30, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, today announced the acquisition of MapMyFitness from Under Armour, Inc. MapMyFitness is a fitness tracking application that allows users to track their activities using built-in GPS on their mobile devices. The technology includes popular applications like MapMyRide, MapMyRun, and MapMyWalk.

This acquisition will enhance Outside’s technology platform and mapping capabilities by integrating connected fitness technology to complement its existing outdoor content, services, and utilities network. MapMyFitness’ 80+ million registered users will now have access to a broader community, personalized video and editorial content, event registration services, and a more comprehensive outdoor experience.  The acquisition will make Outside the world’s largest advertising network in the outdoor and active lifestyle industry and massively scale its first-party data strategy with over 100M+ registered users across the platform.

“As the original co-founder of MapMyFitness, I am excited about bringing the MapMy community into the Outside network to enhance the value of our platform for our users and paid members,” said Robin Thurston, Founder & CEO of Outside. “I believe that by continually adding high-value services to the Outside platform, consumers win, and ultimately, we achieve our mission of getting more people outside daily.”

The acquisition of MapMyFitness makes Outside one of the largest mapping and activity-tracking companies in the world, which now includes MapMyRun, MapMyRide, MapMyWalk, MapMyFitness, Gaia GPS, and Trailforks. With the integration, users will benefit from the recently announced social platform features like the Activity Feed, which includes single sign-on, a universal Outside profile, and enhanced community-building features that allow users to follow and interact with favorite authors, brands, and friends. Additionally, members of Outside+ will enjoy premium benefits from apps as they become integrated in the coming months.

The acquisition officially closed on August 30, 2024. The terms of the deal will not be disclosed publicly.

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Media Contact: 

 Austyn Dineen, austyn.dineen@backbone.media

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.

 

 

 

Portland, OR – August 28,  2024  – Snow Peak, a Japanese camping brand with over 65 years of history, is pleased to announce the launch of its mobile app. The new app, now available for download on both iOS and Android devices, aims to seamlessly integrate the brand’s Loyalty Program into its customers’ shopping experience.

Snow Peak first launched its North American Loyalty Program in 2023. Members can earn points through purchases in-store and online, which can then be redeemed for a number of perks, credit, exclusive products, and more.

Key Features of the Snow Peak App:

• Product Exploration: Browse and shop the latest Snow Peak gear and apparel with ease.
• Event Updates: Stay informed about upcoming events, workshops, and product launches.
• Members Portal: Exchange loyalty points for member-exclusive products available only on the app.

“We are thrilled to announce the launch of Snow Peak’s new app, which at present is focused on our core services but we plan on expanding the platform to cover everything that Snow Peak offers from gear, apparel, and product services, to experiences such as our Campfield and restaurant,” said Noah Reis, chief operating officer of Snow Peak USA. “This app will not only provide our community with a seamless way to explore our range of products and stay informed about upcoming events, but it will also allow us to engage more deeply with both new and seasoned customers. At Snow Peak, we value the long-term relationships we’ve built with our users, and our new app is designed to enhance that connection.”

The Snow Peak app is now available for download on the App Store and Google Play. For more information, visit www.snowpeak.com.

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. Snowpeak.com

 

CHAMONIX, France – August, 28, 2024 – With the introduction of its first high-performance trail-running shoe, Rossignol is taking another step forward in its diversification strategy. The new chapter is both a natural and decisive one for the storied brand from the French Alps boasting over a century of innovation and high-performance DNA. Since 1907, Rossignol’s heart has beat to the rhythm of the mountains making its extension into every season and facet of mountain sport and lifestyle a natural one.

Following the launch of recent spring summer collections including technical clothing, mountain bikes, and hiking footwear, Rossignol is announcing its first trail-running collection for 2025, spearheaded by the unveiling of its flagship trail run shoe, the Vezor. Perfectly complementing the brand’s multi-season, multi-activity offer, the new collection has been developed with the same expertise and technicity that’s made Rossignol the global reference in winter sports equipment for over a century.

Representing the culmination of three-years of R&D work and in-depth field testing, the Vezor has been thoughtfully designed with a perfect balance of precision, grip, and propulsive performance to carry committed trail runners across the most rugged and technical terrain. The lightweight, stable, and altogether fast shoe is ideal for medium-distance races, in both training and competition.

The Rossignol Vezor: a shoe designed for performance

For 117 years, performance has been part of Rossignol’s DNA. The French brand’s history has been marked by decades of competitive victories, technological innovations, and iconic products. These successes have been made possible due to the brand’s fine-tuned development process and recognized expertise in foot mechanics, on display in its workshop in Montebelluna, Italy.

All of the know-how of the Rossignol R&D department has been harnessed to create the brand’s new range of trail-running shoes. Design. Test. Repeat. Each step forward validated by feedback from an international team of field testers. Each component of the Vezor with a specific purpose. Every millimeter of rocker, heel height and drop, carefully thought out and studied. Rossignol’s new trail shoe collection consolidates and capitalizes on the very best of the brand’s long and storied expertise.

“What better setting than Chamonix, regarded as the trail capital of the world, could we imagine embarking on this new chapter in our history? At Rossignol, we’re mountain enthusiasts with a fascination for performance and pushing our limits. Our aim is to provide the best possible solutions for all aspects of mountain sport, and we are committed to developing technical solutions to make the mountains and wide-open spaces accessible to everyone, from enthusiastic amateurs to accomplished athletes. For these communities of mountain sports enthusiasts who explore the mountains from one season to the next whether skiing, biking, or running, we’ve naturally extended our spring-summer 2025 range to encompass the simplest and purest form of mountain sport: trail-running.” ~ Vincent Wauters, President/CEO of Rossignol Group.

“With the Vezor, we are offering a comfortable, precise shoe with effective and highly responsive cushioning, for long, fast-paced runs on technical trails. Its design is inspired by the morphological structure of the dragonfly’s wings, combining lightness, comfort and stability during rapid changes of direction. The fusion of our new, ultra-resilient nitrogen-injected foam and our Diapazon+ technology gives the Vezor the perfect balance of energy return and stability. Its ingeniously designed outsole incorporating Michelin’s OCX3 compound ensures impeccable grip on all types of terrain. Ideal for medium distances, the Vezor will be an ally of choice for committed trail runners, accompanying them in training sessions and high-intensity races. Its neon red color alludes to Rossignol’s heritage and performance-oriented DNA.” ~ Guilhem Boussaroque, Product Line Manager Trail Running

 

 

SALT LAKE CITY (Aug. 27, 2024) — Two groundbreaking, Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the appointment of Chico Bukovansky as global sales director. Bukovansky will oversee all sales and customer service operations for both brands, working closely with Pete Leazott and Doug Sheehy, sales managers for PHANTOM Glide brought onto the expanding sales team earlier this year.

“Chico is an experienced outdoor industry professional and has the chops to step right into this position and help DPS and PHANTOM Glide continue to expand their sales reach, both in the U.S. and abroad,” says Mike Cannon, vice president of sales at DPS and PHANTOM Glide. “While market conditions have proven challenging over the last 12 months, we’re continuing to bring material, design, and manufacturing innovations to market and Chico is the perfect team member to lead the sales and customer service organization for both brands.”

Bukovansky most recently served as chief revenue officer at Slingshot Sports, the innovation leader in kiteboarding, wakeboarding, and wing foiling. Prior to Slingshot, Bukovansky was a longtime presence at Dakine, leading the brand’s global sales and go-to-market teams. His career began in a ski shop in Seattle, before moving to the brand side in a sales position with Nitro Snowboards in 1994. Bukovansky served on the board of directors for the Snowsports Industries of America from 2016–2018.

“Chico has a proven track record of helping to grow brands through his relationships in the ski and snowboard industry,” says Cannon. “He has a reputation of working with reps, global distributors, retailers, and online platforms to effectively execute go-to-market strategies, and we’re looking forward to sharing his passion for winter sports as an integral part of our leadership team.”

For DPS and PHANTOM Glide sales inquiries, Bukovansky can be reached at chico.bukovansky@dpsskis.com.

For information on DPS or PHANTOM Glide, the sales teams, or any of the brand’s products or initiatives, please contact account manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114

 

Greenville, S.C., (August 27, 2024) – Gran Fondo Hincapie is heading to five unique cycling destinations for its 2025 Gran Fondo event series. Cyclists can choose to ride the paved roads of Merced, Calif.; Chattanooga, Tenn.; Lehigh Valley, Penn.; Bentonville, Ark.; or Greenville, S.C. throughout the 2025 calendar year. Each event offers scenic routes mapped and tested by George Hincapie himself. Backed by 30 years of event experience, Gran Fondo Hincapie offers a cycling experience for every type of tinder with multiple distance options offered: a shorter Piccolo, a mid-length Medio, or a longer Gran ride.

“The Gran Fondo Hincapie series has always been about more than just the ride; it’s about bringing together a community of cyclists who share a passion for the sport and the camaraderie that comes with it,” said George Hincapie. “We designed our Gran Fondo to be challenging yet rewarding, offering stunning routes, excellent support, and a festive atmosphere that celebrates the love of cycling. Whether you’re a seasoned pro or a weekend warrior, we want every participant to feel a sense of accomplishment and be part of something special. We look forward to another year of great rides, strong community, and unforgettable memories.”

Gran Fondo Hincapie and the City of Bentonville are working together to grow Bentonville into a road cycling destination to complement the region’s existing gravel and mountain biking reputation. Hincapie events focus on the overall experience. They are multi-day cycling celebrations with scenic rides, live music, and a family festival with free fun, food, and drinks. Thousands of cycling pros, celebrities, weekend warriors, and first-time riders have participated in Hincapie Gran Fondo events, hosted by American professional road cyclist and Olympian, George, and the family.

2025 Gran Fondo Hincapie Event Dates:

• March 15: Merced, Calif. (Registration open)
• May 3: Chattanooga, Tenn. (Registration open)
• May 31: Lehigh Valley, Penn. (Registration open)
• Bentonville, Ark. – date coming soon
• 18: Greenville, S.C.

Registration is still open for the Hincapie’s first annual event in Bentonville, Ark., this Sept. 6 – 8. Join George, along with Junior Men 15-16 Time Trial National Champion, Enzo Hincapie, former American professional road cyclist, Bobby Julich, and the Wedu team for a weekend of riding, good food, entertainment, and more. The weekend is packed full of activities, with George and Enzo leading Shake Out rides on Wednesday, Thursday, and Friday mornings before the event weekend from the Meteor Café. Riders can fuel up on Friday with an evening under the stars sampling culinary creations from the country’s top chefs at Thaden School. On Saturday night there will be an After Party catered by Chef Biju Thomas at the Red Barn at the Momentary.

The final event on the 2024 calendar is Hincapie-Greenville, which will take place Oct. 18-19, where the Gran Fondo Hincapie events all started in 2012. Registration is still open for this event.

To learn more about Gran Fondo Hincapie or register for an event, please visit https://hincapie.com/ or follow along on social media on Facebook, Instagram, X, and YouTube.

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About Hincapie

Cycling is our life. It’s what we know, and it’s who we are. But we are not a bike company. We’re a people-who-ride-bikes company. We are cyclists, and we are makers. We are master craftsmen of custom-made, high-performance cycling apparel. Our team is our family. Not only do we design our cycling apparel, but we also make it in our family-run factory. We also create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. Cycling inspires everything we do, and every day we work even harder to improve the sport, make it more accessible to others and build a strong community for future cyclists. Join us on our journey.

About George Hincapie

George Hincapie is a retired professional road cyclist who was one of the most accomplished American cyclists of his generation. Over his 19-year career, he competed in 17 Tours de France, the most of any American cyclist, participated in five Olympic Games and excelled in the Spring Classics, including winning Gent-Wevelgem in 2001 and securing multiple top-10 finishes in Paris-Roubaix. Since retiring from professional cycling in 2012, Hincapie has remained active in the sport as a co-founder of Hincapie Sportswear, which specializes in cycling apparel, and launching a professional cycling team. He is also the co-owner of Hotel Domestique, a luxury cycling destination in South Carolina, and hosts the Gran Fondo Hincapie series with his family.

 

 

 

 

BOULDER, Colo. (Aug. 22, 2024) – deuter, a global leader in backpacks and outdoor gear, announces the hire of Michael Duffy as national sales manager, along with a pair of key promotions. Scott Park has transitioned from sales leadership to a new role as product line manager, and Amy Parulis has been promoted to marketing and communications manager.

“Building on a period of transformative growth for deuter globally and in the U.S., we have made important investments in our business, including our operations partnership with NRI 3PL and the move to our new, 9,000-square-foot office space in Boulder,” says Jonathan Degenhardt, managing director of Schwan-STABILO Outdoor USA, parent company to deuter. “We’re continuing to build a deep roster of experienced industry pros and the trio of Michael, Scott and Amy offers hard-earned expertise across the three important pillars of sales and service, product, and marketing.”

deuter welcomed Duffy as national sales manager on July 10. He brings over two decades of experience in the outdoor industry, having held key sales positions at Kokatat and Klean Kanteen, where he most recently served as vice president, global sales and customer experience.

“Joining deuter is an exciting opportunity,” says Duffy. “The brand’s commitment to quality and sustainability aligns with my values. I’m eager to contribute to deuter’s growth and strengthen our presence in the outdoor specialty market.”

Park, Parulis make moves

In a strategic move to strengthen collaboration between U.S. and German headquarters, Scott Park, a 14-year deuter veteran, has been appointed product line manager. Park’s deep product knowledge,

gained from his long career with the brand, his previous roles as a specialty buyer, and his use as an end- consumer, makes him ideal for driving product innovation for the U.S. market.

“I’m excited to work closely with our product management team in Germany to ensure our innovation pipeline continues delivering packs, bags and accessories that are suited to our market in the U.S.,” says Park.

Additionally, Amy Parulis has been promoted to marketing and communications manager. With 14 years of experience in the outdoor industry and three years with deuter, Parulis has been crucial in driving the brand’s marketing efforts.

“I’ve always been a fan of deuter products,” says Parulis. “I’m excited to share my love for the brand and continue to elevate our message of comfort, quality, and adventure to a wider audience.”

About deuter: From backpacking to mountain biking, alpinism, and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable, and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation to get outside and experience mountain adventures the way they want to. www.deuter.com

Contact:

 

Andrea Green

Senior PR Account Manager andrea.green@rygr.us 970.236.1668 ext. 2196