Archives: Press Releases

BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RH1™ PowerSwitch™ and Radiant RH2™ PowerSwitch Rechargeable Headlamps. Available at retail in late summer, the new headlamps are a shining innovation, fusing multi-mode functionality with lightweight portability and PowerSwitch rechargeable and alkaline battery versatility.

“We are so excited to welcome this new wave of Radiant illumination,” said Rick Case, Nite Ize founder and CEO. “With PowerSwitch dual-power options and first-in-class LED technology in lightweight designs, these headlamps are truly the pinnacle of Nite Ize innovation.”

Radiant RH1 PowerSwitch Rechargeable Headlamp: This rechargeable headlamp features 600 lumens and six modes. With independent dual-button control, users can select from flood and spot modes, including red mode to preserve night vision. Fueled by PowerSwitch technology, RH1 runs on its included rechargeable, removable battery pack or with 3-AAA alkaline batteries (not included). With a drop-tested, weather-resistant body that tilts up to 90º, this headlamp is primed for every lighting preference and need, from the campground to emergencies to home projects. Runs up to 18.5 hours on low and recharges in three and a half hours via micro USB cable (not included). MSRP $39.99

For more information, watch this short product video.

Radiant RH2 PowerSwitch Rechargeable Headlamp: This ultra-bright, ultra-light rechargeable headlamp casts a maximum 700 lumens, weighing only 75 grams. Independent buttons activate seven total flood and spot modes, including red and red flash for emergencies. RH2 is powered by PowerSwitch technology, running on its included rechargeable, removable battery pack or 3-AAA alkaline batteries (not included). Waterproof-submersible up to 1 meter for 30 minutes (IPX7) and drop-tested to 2 meters, this rugged, adjustable headlamp is built for expeditions and emergencies alike. Running up to 18 hours on low and recharging in three and a half hours via micro USB cable (not included), RH2 is available in two colors – Black/Grey and Blue/Grey. MSRP $49.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the INOVA® T4R® Long Throw Rechargeable Tactical Flashlight. Available at retail in late summer, the cradle-mounted flashlight features an impressive 1,000-meter beam to shine through critical missions and extreme conditions.

“The new INOVA T4R Long Throw Flashlight is a true triumph of engineering,” said Rick Case, Nite Ize founder and CEO. “With an effective range up to one kilometer, it’s primed to be a critical tool for rescue teams and beyond.”

INOVA T4R Long Throw Rechargeable Tactical Flashlight: This weather-resistant (IPX4) and drop-tested flashlight is primed to perform when users need it most, providing a far-reaching 1,000-meter beam distance with 1220 lumens. No detail was overlooked in its construction with a precision-engineered aerospace-grade aluminum body, military-spec Type III hard coated anodized finish, protected optical system and aggressive knurling pattern for positive grip. Its mid-body switch activates six modes, running up to 112 hours on low and recharging in four hours in its included mountable charging cradle. The kit comes complete with USB AC and DC power supplies, international plug adapters and its included rechargeable battery that can also be removed and charged directly via USB-C cable (not included). MSRP $224.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the GoLit™ Rechargeable Visibility Light with Disc-O Tech™. Available at retail in late summer, the portable light features choose-your-color and color-changing modes, strapping to bikes, bags and more for on-the-go visibility.

“GoLit was inspired by one of our core missions here at Nite Ize: keeping people seen and safe,” said Rick Case, Nite Ize founder and CEO. “I look forward to seeing the way customers utilize it on-the-go, from bikes to dog harnesses to strollers.”

GoLit Rechargeable Visibility Light – Disc-O Tech: This rechargeable light features a weather-resistant, impact-resistant polycarbonate housing and an adjustable rubber strap. Strapping around items up to 2.25” diameter, GoLit can be secured to bicycle bars, backpack webbing straps, purse straps and more. Its Disc-O Tech LED module includes four selectable colors in glow or flash – red, green, blue or white – plus color-changing Disc-O mode for a smooth color blend. GoLit is activated by a side button and contains a built-in memory feature to save your last color setting, running up to five hours and recharging in two hours via micro USB cable (not included). MSRP $19.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today expanded their leading key accessories category with the IdentiKey™ SlideLock® Dual Carabiner and Z-Rack™ Keychain Bottle Opener. Available at retail in late summer, the new accessories offer key carrying convenience with added utility.

“We’re so proud of our ever-growing key accessory category, and continue to find new ways to simplify carrying your keys,” said Rick Case, Nite Ize founder and CEO. “The new IdentiKey SlideLock and Z-Rack are unique additions that will carry on that mission.”

IdentiKey SlideLock Dual Carabiner: This aluminum carabiner allows users to label, clip and lock keys for easy carrying and identifying. At the center of the carabiner is a waterproof, long-lasting write-on label to identify keys with permanent ink. Featuring dual gates, users can easily clip keys to one end and clip the other to a belt loop, bag or existing key ring, locking the gates with the slide-to-lock mechanisms. Two-pack includes one blue and one black carabiner. MSRP $9.99

Z-Rack Keychain Bottle Opener: This sleek stainless steel keychain features a bottle opener, carabiner clip and three MicroLink mini carabiners. The MicroLink Carabiners feature a patented gate design and narrow opening to prevent key detachment, hanging securely from an interior hole in the keychain. MSRP $12.99

Additionally, a 6-pack of IdentiKey Covers is also available in a new color assortment. MSRP $6.49

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the NiteHowl® Max and NiteHowl Bandana Rechargeable LED Safety Necklace with Disc-O Select™. Available at retail in late summer, the two new light-up necklaces are built for fluffy coats and bandana-wearing pups, ensuring they shine with every step.

“NiteHowl has been a fan favorite for years since its initial launch,” said Rick Case, Nite Ize founder and CEO. “Now with two new rechargeable versions, we’re making it easier than ever for more pets to stay seen and safe.”

NiteHowl Max Rechargeable LED Safety Necklace – Disc-O Select: This rechargeable, cut-to-size necklace is uniquely designed for fluffy breeds. Its extra-wide, weather-resistant band lays flat on thick coats and features a full 360º of illumination. Featuring Disc-O Select technology, owners can keep the necklace in color-changing Disc-O mode or select from three colors of red, green and blue. It recharges in two hours via micro USB cable (not included), running up to 10 hours on a single charge. MSRP $24.99

For more information, watch this short product video.

NiteHowl Bandana Rechargeable LED Safety Necklace – Disc-O Select: Linking the popular rechargeable NiteHowl necklace with a slide-on bandana, this new design combines fun and function. The machine-washable bandana slides onto the LED necklace for a secure hold and features a reflective pattern for added visibility. The cut-to-size necklace features Disc-O Select technology with color-changing Disc-O mode and three selectable colors of red, green and blue. Recharging in one and a half hours via micro USB cable (not included) and running up to five and a half hours, the bandana is available in Red or Grey. MSRP $24.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Norrøna introduces femund collection and increases hiking, biking and running offerings

OSLO, Norway  — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja.

“The research and development strategy behind each of our products is extensive, and a key component of our design process is the invaluable feedback from our passionate customer base and respected ambassador team,” said Jørgen Jørgensen, Norrøna CEO. “Each meticulously crafted piece in our upcoming Spring 2024 collection speaks to the reactions our gear has garnered, from big mountain explorers to everyday adventurers, and we’re looking forward to presenting our new offerings to the larger outdoor community.”

Norrøna’s newest collection, femund, is named after the beautiful and rugged Femundsmarka National Park in central Norway, which is a popular destination for outdoor adventurers.

femund highlights:

femund light Shirt ($149) for men and women

This lightweight and comfortable shirt provides protection from the sun and is designed to perform in warm conditions. The femund light Shirt has a sun protective collar, foldable sleeves with stay-in-place attachments and chest pockets.

femund flex1 lightweight Pants ($179) for men and women
The femund flex1 lightweight Pants are made with a stretchable elastance and recycled polyester to protect legs on hotter days. Key features include: three zippered pockets, thigh vents for increased breathability and an adjustable hem with an elastic cord.

femund cotton Anorak ($249) for men and women

Highly wind-resistant and breathable, the femund cotton Anorak is made of 75 percent organic cotton and 25 percent recycled polyester, and its ideal use is for predominantly dry weather. The high-quality recycled polyester makes the fabric lighter, durable, and quick drying. In addition, it has a PFC-free DWR for improved water repellency.

femund flex1 Board Shorts ($119) for men

Versatile, durable and lightweight, the femund flex1 Board Shorts are great for water sports, with quick drying fabrics and one laminated thigh pocket for internal drainage. Taped seams and laminated hems are built into the shorts to prevent chafing.

skibotn highlights:

skibotn flex1 Shirt ($179) for men

Designed for technical mountain bike rides, this shirt is performance orientated, while maintaining a fashionable aesthetic. Exceptionally comfortable because of the 4-way stretchable fabric, which also provides protection from the sun and elements.

skibotn flex1 Shorts ($159) for men

A short that balances durability, comfort, and is purpose-built for mountain biking. Key features include: a gusseted crotch to avoid chafing against the saddle, a reinforced seat and crotch and a siliconized waist band to keep the shorts in place.

senja highlights:

senja equaliser sleeveless T-Shirt ($85) for women

Built for high-output outdoor activities, this quick-drying sleeveless t-shirt features UPF 15+, micromesh integration for a cool feeling against the skin and anti-odor treatment for use over multiple days without a wash.

senja flex1 Shorts ($99) 4-inch for women, 5-inch for men

The senja flex1 Shorts are a lightweight running short with great mobility and a quick dry time. Running-focused features include: a zippered back lumbar pocket for a phone, side stretch pockets for easy access to nutrition and side slits for enhanced movement.

falketind highlights:

 falketind flex1 light Shorts ($119) for men and women

The lightest falketind shorts in the assortment, the falketind flex1 light shorts are durable enough to handle the most demanding adventures. Key features include: zippered hand and thigh pockets and an adjustable waist buckle.

 falketind equaliser stretch Tights ($129) and Short Tights ($119) for women

The tights and short tights are constructed with Econyl recycled nylons, offering excellent stretch properties for ease of movement. Both tights feature one zippered back lumbar pocket, two thigh pockets and a tunnel under the back pocket for storing a shirt.

In addition to the collection expansions for 2024, Norrøna is launching 80-liter and 65-liter backpacking packs and an assortment of versatile and sustainably made belts.

For more information on the all-new collection launching in Spring 2024, please visit www.norrona.com or contact Rob Steffens at rob.steffens@rygr.us.

Retailers can preview the Spring/Summer 2024 assortment and schedule a line showing with the following sales contacts:

• Key accounts/General inquiries/Business development – Andi Malboeuf at andi@norrona.no
• Rocky Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com.
• Pacific Northwest – Tyler Haasch atInfo@summitsalesnw.com
• Northeast – David Nihan at davenihan@gmail.com
• Mid Atlantic, Southeast – Chris Bremer at norrona@gmail.com
• Midwest – Tony Koziak at tony@getkozyoutdoors.com
• Canada accounts – Ryan Letchford at ryan@wabisabisales.com

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.

 

SANTA BARBARA, Calif. and MOAB, Utah – June 15, 2023 – Field Station, an inspiring and inclusive modern lodging brand for the active outdoor community, is celebrating the launch of its first location in Moab, July 7-9, 2023. Field Station’s Stay Out There Festival is an immersive weekend in Moab featuring climbing and bouldering clinics, gear demos and talks, community rides, sunset hikes, live music, and evening conversations with brands, athletes, and lovers of the outdoors.

Field Station and Stay Out There Fest guests are encouraged to choose their own adventure throughout the weekend, with a variety of workshops and activities being offered. When not out and about, guests can refresh in the Field Station pool with red rock vistas, grab coffee or adult beverages and snacks and food from Little Station Coffee & Kitchen or hang in our lounge with like-minded lovers of the outdoors.

Stay Out There Fest schedule highlights include:

• FRIDAY, JULY 7
  • 5 p.m. – 8 p.m.: Kick off the weekend at Field Station with Vinyl Deejay, live music, gear talks and giveaways, demos, workshops, food & drink specials and more. (Complimentary)
  • 8 p.m. – 9 p.m.: Moab fireside chat with Adventure Journal’s founder Stephen Casimiro, Moab locals Sam Van Wetter, writer and Adventure Journal contributor, writer Kristina Young, founder of Science Moab, and Ashley Korenblatt, founder of Western Spirit Cycling. (Complimentary)
  • 9 p.m. – 10 p.m.: Field Station After Hours, where guests can roast up s’mores and browse magazines, artifacts, and catalogs from Utah State University’s Outdoor Recreation and Tourism Lab. (Complimentary)
• SATURDAY, JULY 8
  • 7 a.m. – 1 p.m.: Morning Bouldering and Mindfulness Workshop with Usal^® at Big Bend Bouldering Area. $90, reservations required). Includes bouldering equipment grab and go lunch, beverages, and select Usal products to take home
  • 3 p.m. – 7:30 p.m.: A Half-day All-levels Climbing Clinic out in Moab with Black Diamond includes all climbing equipment, food & drink, and select Black Diamond gear to take home. ($110, reservations required)
  • 8:30 p.m. – 10 p.m.: Magic Hour Walkabout hosted by Friends of Arches & Canyonlands. An Ed Abbey-inspired sunset and night walkabout experience with stargazing will cover the history of the Arches National Park, its cultural legacy, flora and fauna and more. (Complimentary, reservations required, limited space)

 

About Field Station Moab (Images available here)

Field Station Moab brings modern lodging, gear shop, rentals, guided experiences, and community all under one roof — closest to the trailhead. Home to Field Station’s first location, its Moab property is located on 2.65 acres at 889 N Main Street, just outside of both Arches and Canyonlands National Parks. Brands featured throughout Field Station Moab include Dometic Outdoor coolers, Black Diamond outdoor equipment and apparel, Outdoor Research clothing and gear, Slowtide bath and pool towels, Picture Organic Clothing, Snow Peak’s outdoor furniture, Wildsam storytelling and local narratives, AllTrails onsite recommendations and curated trail lists, Public Goods bath products, La Colombe Coffee, and Cliford Mervil photography.

 

About Field Station

Field Station, a division of AutoCamp Hospitality Group, empowers all people to get outside with greater comfort, ease, knowledge, and support. Field Station lovingly renovates and upcycles old lodges and motels in prime outdoor destinations to create supportive and sustainable basecamps for exploring nearby natural areas. Field Station will open its second location in early 2024 in Joshua Tree, Calif., followed by additional locations. Visit  fieldstation.com for more information and follow along on Instagram (@field.stn), Facebook (@stayfieldstation), and Twitter (@fieldstn_) for updates.

 

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BOSTON (June 15, 2023) – NetVirta, the world’s leading fit technology provider for medical, retail and sports equipment brands, is targeting the $862 billion outdoor industry with a planet-friendly solution that can dramatically minimize returns. Verifyt^®, NetVirta’s mobile 3D scanning app, takes a customer’s complete and unique body shape into account to recommend size in apparel and footwear with the highest degree of accuracy. By implementing Verifyt, outdoor brands can help customers get their size right on the first purchase, thereby minimizing carbon emissions and waste associated with returns.

Consumers simply scan themselves from the comfort of home using their own mobile device, a quick and easy process that takes less than 3 minutes from start to finish. Predicated upon NetVirta’s proprietary 3D body scanning app for medical professionals, the Verifyt app is the only smartphone solution capable of precision 3D scanning the body, feet, and head without special IR/LIDAR cameras, making it compatible with nearly all smartphones.

“With outdoor industry trade shows Outdoor Retailer Summer and OutDoor by Ispo taking place this month, sustainability is top of mind,” said Jeff Chen, founder of NetVirta. “Consumer returns continue to be a challenge in every retail product category, with about 72% of fashion returns being due to poor fit. And these returns do more harm to the planet than you might think – it’s estimated that only 50% of returned items make it back to brands’ physical or digital shelves to be resold, while the rest is either discarded or destroyed.”

Verifyt has been proven to recommend apparel and footwear sizing with accuracy greater than 88%. On average, NetVirta’s brand partners see an 80% decrease in fit-related returns for shoppers using Verifyt, and a 56% decrease in overall return rate. That means less landfill waste and fewer carbon emissions, making a significant positive impact on the planet.

Not only do returns harm the planet and impact a brand’s bottom line, but they also inconvenience the customer.

“The last thing an outdoor enthusiast wants to deal with is an ill-fitting jacket or pair of hiking boots right before they head out on their outdoor adventure. Verifyt technology addresses this issue by eliminating size uncertainty at checkout and improving the overall customer experience,” Chen continued.

Today, NetVirta is working with IMOTANA (custom soccer cleats) and has significantly impacted their return rate. While the industry standard return rate for online footwear brands is around 25%, IMOTANA maintains a return rate of just 5%.

Most recently, NetVirta launched a partnership with Victoria’s Secret, the number one intimates retailer in the United States, to help solve for one of the hardest to fit categories in apparel retail. Through this partnership, Victoria’s Secret enhances its bra fitting experience, giving customers personalized and accurate size recommendations for optimum fit and comfort.

About NetVirta: 

NetVirta is the world’s leading fit technology provider for medical, retail and sports equipment brands, helping customers order the right size with precision 3D body scanning. Since its origins at MIT in 2008, NetVirta has opened offices in Boston and Singapore and has created the world’s only FDA-cleared scanning app, helping clinicians scan medical patients to create custom-fit orthotics and prosthetics. In 2019, NetVirta released Verifyt® to help apparel and footwear brands reduce returns and improve customer satisfaction and loyalty with personalized size recommendations. NetVirta works with some of the biggest names in retail, sporting equipment, and medical including Victoria’s Secret, Riddell, Orthomerica, IMOTANA and Tecnica, among others. For more information, please visit www.netvirta.com.