Archives: Press Releases

Charleston, SC – Shimano North America Fishing, the leading innovator in fishing tackle technology, is thrilled to announce the official release of its highly anticipated Mastiff fluorocarbon line. Designed to meet the demands of bass anglers worldwide, this new addition to Shimano’s lineup makes its debut in the North American market at the ICAST trade show in Orlando, Florida.

“We are delighted to introduce Mastiff fluorocarbon line, designed for serious bass anglers who demand nothing but the best,” said Bob Mahoney, Freshwater Product Marketing Manager of Shimano North America Fishing. “There was no better test of its abrasion resistance, durability, and knot strength than Jeff Gustafson’s 2023 Bassmaster Classic win. He put it through its paces to bring 42 pounds and 7 ounces of Tennessee River smallmouth bass to the stage.”

Mastiff FC represents Shimano’s unwavering commitment to providing the highest quality tackle systems, enabling anglers to conquer new techniques and locations. With low line elongation, even the subtlest of bites will be easily detectable, leading to quick and efficient hooksets. The smooth and supple feel of the product allows for long casts and extreme accuracy even with the lightest of presentations.

In addition to its remarkable performance, Mastiff FC boasts NANOARMOR technology. This extremely fine application of nano-size ridges across the outer surface of the line helps prevent knot-slipping when fighting large fish. This also minimizes slippage and breakage when using common bass angling techniques like twitching, jerking, and casting large lures. With Mastiff FC, anglers will feel connected confidence, knowing that their line is engineered to withstand the rigors of the most demanding situations.

For more information about Mastiff FC and Shimano’s complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Kade Gewanter at Kadegewanter@darbycommunications.com.

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america, @fishgloomis, @jackall_usa, and @fishpowerpro.

 

Wake Forest, N.C. (July 11, 2023) – Running industry veterans Tanya and Bert Pictor and Luke Rowe introduce a new running sock brand called Jogology, to be sold exclusively at Run Specialty stores beginning in September. Founded by lifelong runners with a combined century of knowledge on running-focused brands, product development and retail, Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and inspire community.

The word ‘jog’ means to run in more than 30 languages. It’s universal and it unites the running community. ‘Ology’ refers to the study of a subject, which the Pictors and Rowe have spent years perfecting.

Jogology’s founders are committed to putting their retail partners first to help them grow their businesses. “We want Jogology to be as much a success for us as for the stores who commit to stocking our brand,” said Tanya Pictor, co-founder of Jogology.

To offer the ultimate in running sock comfort, Jogology socks are designed to mirror how running shoes are made – to lock in the heel and midfoot to minimize in-shoe movement and leave your toes free to flex. Each sock offers a second-skin fit with unique arch support massage bands to eliminate excess fabric and create a moisture management layer between the foot and the shoe. A soft knit rib band around the ankle area eliminates pressure marks, and a unique protection area covering the large toe to prevent any discomfort.

Jogology socks are made on 200 needle machines which offer the finest knit construction, and the socks are made from sustainable, recycled, moisture-management re-dri yarn with a super soft hand and extra durability. Strategically placed mesh panels offer extra aeration and ventilation during movement, and the anatomical shaping of each sock is designed to fit left and right feet. The arrow heel technology provides a snug cradle to cover your full heel, ensuring the socks stay in place.

The socks are available in three different cushion levels (low, medium and high) to accommodate cushion comfort preferences of all runners, and will retail for $16 MSRP.

Jogology values the opportunity to enjoy and explore the world while running. Focusing on sustainability, Jogology strives to operate as a low-carbon business, making ecological conscientious choices in every aspect of production. Key sustainability efforts include the use of high-performance yarn made from recycled materials and sustainably harvested wood pulp, incorporating recycled polyamides for plaiting and patterning, utilizing packaging made from post-consumer waste recycled paper, and avoiding the use of plastic in packaging, except for white-colored products to ensure the cleanliness of white socks.

Partnering with and supporting organizations within the running community is a key pillar of this new brand. “Throughout our years running, and the various communities that come with it, have given us more than we could ever have imagined. Now it’s our turn to give back,” Pictor noted. “Our aim is that Jogology becomes a vehicle for all runners, each with their own unique social interests, to reach out and connect where it matters to them most.”

One organization that Jogology’s Reach cause platform will support is Leader Dogs for the Blind, which provides four-legged running companions for the visually impaired. Understanding the special bond between humans and dogs, and believing that they make the perfect running partners. Together, they can help bring the joy of running to those who haven’t been able to experience it before.

Through its Reach platform, Jogology will support its community of store ambassadors who are the boots on the ground at retail and who make a daily difference in their local communities working in areas of need.

Jogology Socks will be available in select specialty run retail stores beginning in September 2023.

About Jogology

Jogology™ is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology™ becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most.

 

 

 

 

 

 

July 7, 2023 – Charleston, SC – Shimano North America Fishing, known for its innovation and commitment to anglers worldwide, is thrilled to announce the release of the Stradic FM reel. This new addition to the renowned Stradic line of spinning reels will debut at the upcoming ICAST trade show in Orlando, Florida.

“The Shimano team is extremely excited to introduce the Stradic FM reel to anglers around the world,” says Bob Mahoney, Freshwater Product Marketing Manager for Shimano North America Fishing. “The Stradic FM represents the most complete Stradic in a long lineage of performance, delivering the perfect balance of power, smoothness, and reliability that our customers have come to expect from Shimano.”

Building upon the reputation of the legendary Stradic line, the Stradic FM reel showcases Shimano’s ongoing dedication to engineering excellence. Inspired by the groundbreaking technological innovations in the Stella family of reels, the Stradic FM reel incorporates cutting-edge innovation at an approachable price point.

The redesigned Stradic FM adds InfinityXross Technology for unequaled gear durability and synergy by extending the gear tooth horizontally to distribute the load more evenly. The addition of Shimano’s Infinity Drive delivers light rotation and increased cranking power under load, while the new Duracross Drag system provides smooth, consistent performance. With its sleek and ergonomic design, the Stradic FM provides ultimate comfort during extended fishing sessions, minimizing fatigue and maximizing enjoyment on the water.

The Stradic FM reel guarantees whisper-quiet operation and exceptional casting performance while ensuring a lifetime of dependable performance. Shimano’s X-Protect water-repellent coating and specifically designed, water-channeling labyrinth construction stops water penetration in key areas. Anglers will be able to achieve maximum line management through the new Anti-Twist Fin, an elastic polymer on the underside of the roller.

Anglers can visit the Shimano booth (#2144) or fish.shimano.com to learn more about the newest addition to the legendary Stradic line of reels.  To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Kade Gewanter at Kadegewanter@darbycommunications.com.

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america, @fishgloomis, @jackall_usa, and @fishpowerpro.

 

July 7, 2023 – Woodland, WA – G. Loomis, renowned for its commitment to innovation and excellence in fishing tackle, proudly unveils the latest addition to the legendary GLX series, the G. Loomis GLX WALLEYE. The new series will be showcased for the first time at the upcoming ICAST trade show in Orlando, Florida.

Harsh weather, big water, and finicky bites are just a sampling of the challenges faced by walleye enthusiasts. Anglers will never have to worry about missing “the tick,” as the GLX WALLEYE lineup is designed to be lightweight, responsive, and impact resistant with actions that provide ultimate sensitivity when tossing hair jigs on a weed edge, or bouncing grubs on shoal bottoms. Composed of six spinning models, the GLX WALLEYE series is poised to become the benchmark for walleye anglers.

“The introduction of the GLX WALLEYE series represents the refinement of precision and performance for walleye anglers,” said Bob Mahoney, G. Loomis Freshwater Product Marketing Manager. “At G. Loomis, we are excited to bring this remarkable rod series to market, designed specifically for those who seek the ultimate walleye fishing experience.”

Proudly handcrafted in Woodland, Washington, the GLX WALLEYE series leverages G. Loomis’ proprietary Multi-Taper Design technology to remove material where a blank is unlikely to fail and add material where it might. Combined with a proven high-modulus blank construction using a beefed-up resin system for superior impact resistance, this rod series is primed for unsurpassed durability and performance. With premium componentry chosen to provide exceptional sensitivity, GLX WALLEYE features a REC guide train and a lightweight CI4+ reel seat to provide the ultimate reel-to-rod connection. Full-cork handles complement the GLX WALLEYE lineup and the classic rod-blank color juxtaposes beautifully with the logo.

To experience the performance of the GLX WALLEYE series firsthand, visit the G. Loomis booth (#523) at the ICAST or visit gloomis.com. To find a retailer near you, visit the G. Loomis Store Locator. For more information on G. Loomis and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.

About G. Loomis

We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, Multi-Taper Design and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.

 

 

Steamboat Springs, CO (July 11, 2023) –  Eagle Creek, the original adventure travel gear company, is proud to announce they have partnered with Effort, Inc for Sale Representation in the Southeast, including NC, SC, TN, GA, FL, AL, and MS, effective immediately.

Managing a key territory for Eagle Creek, Effort, Inc will leverage nearly three decades in outdoor sales and customer service. Located in Asheville, NC,  Principle Spencer Cooke and Andrew Holcombe also represent Accent/Cannon, ASTRAL, Badfish, Hibear, Immersion Research, Jackson Kayak, Recover Brands, and Rumpl.

“We are fortunate to have Effort, Inc join our sales force, bringing positive energy and youthful style to our elite team,” noted Tim McGuire, VP Sales North America at Eagle Creek. “Not only do these guys get out and explore, but they have the kind of sales and content creation experience we’re looking for, with a new outlook for some of our most time-honored clients. We look forward to working with Spencer and Andrew to strengthen our core business and seek new opportunities as the brand reimagines our presence.

“We enter business relationships with our vendor and retail partners with a long term and sustainable outlook,” said Cooke. “Eagle Creek is no exception, providing the most innovative and necessary travel gear, which we are quite excited to offer to our retailers. They are clearly committed to making this planet a better place to live, a mission synonymous with the other brands we sell. We are excited to join their team.”

Links:

Effort, Inc Website: https://effort.tv/

Eagle Creek website: eaglecreek.com

ABOUT EAGLE CREEK

Founded in 1975, Eagle Creek has been leading the adventure travel category since inventing it over four decades ago. Now based in Steamboat Springs, CO and back under private ownership, we believe adventure is a state of mind and a source of inspiration. It’s being curious about the world and the people around us that share this planet. There are endless ways to find adventure, big and small, and we exist to encourage others to discover the places and experiences that fill their life with meaning. With Eagle Creek products, any kind of adventure is possible. eaglecreek.com

 

 

 

 

Ignik, a Seattle-based brand that produces high-quality, environmentally thoughtful heating products, is proud to announce its partnership with the National Forest Foundation (NFF), a congressionally chartered non-profit with the mission of bringing people together to restore and enhance National Forests. Ignik will donate a portion of its FireCan line profits to support the NFF’s conservation and restoration efforts, as Ignik is dedicated to raising awareness around responsible campfires, especially as wildfires continue ravaging our National Forests.

A dramatic increase in wildfires and burn bans inspired Ignik to create the FireCan, a safe, easy, and packable propane-fueled campfire that allows users to safely enjoy a fire while following burn ban restrictions. In an effort to further protect our forests, Ignik is teaming up with the NFF, donating $10,000 from its FireCan line sales to the NFF’s Reforestation Program. The Reforestation Program addresses the immense reforestation need facing our forests, with every $1 donated by a tree planting partner funding at least one tree planted in a National Forest. Sales from Ignik’s FireCan, FireCan Deluxe, and its newly released FireCan Elite will support planting 10,000 new trees, some of which will replace trees destroyed by wildfires. 

In addition to financial support, Ignik has committed to help spread the word to its audience about the NFF’s mission while promoting responsible recreation and encouraging the public to be fire-smart and check with local burn bans when enjoying campfires in the forest.

“Since launching the FireCan, we have been in search of a partner that aligns with our mission of educating people about camping smarter, forest management, and wildfire reduction,” says Brandon Ramirez, Ignik’s Marketing and Creative Director.  “The National Forest Foundation is on the front lines when it comes to forest restoration and forest education. Their countless regional programs and ongoing efforts are a true inspiration to us. As we head into National Forest Week, Ignik is proud to add the NFF as one of its top 1% For The Planet partners, and we look forward to supporting them in any way we can.”

“The National Forest Foundation is honored to have Ignik’s commitment to help protect our invaluable public lands,” noted NFF’s Conservation Partnerships Director, Sarah Collins. “It’s fantastic to see an innovative product like the FireCan line not only providing a safer way to enjoy campfires but also contributing to the planting of 10,000 trees across National Forests in need. We’re thankful for Ignik’s contribution to the health of the forest system millions of outdoor enthusiasts enjoy every year.”

To learn more about The National Forest Foundation and how to get involved in National Forest Week, go to https://www.nationalforests.org/.  For more information on Ignik and its FireCans, please visit ignik.com or contact Stacy Kline at stacy@darbycommunications.com 

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About Ignik

Our journey started on a family sailboat in the Arctic, where we saw the impact of climate change and human jetsam on the landscapes we love. We decided to “be the change” by creating products that actually work—and work for the planet. Today Ignik makes high-quality, environmentally thoughtful outdoor heating products for the wilderness. We enable more folks to get outside earlier and remain outside longer. Ignik is a proud member of 1% for the Planet. For more information, visit Ignik.com.

 

About the National Forest Foundation

The National Forest Foundation, chartered by Congress, engages Americans in community-based and national programs that promote the health and public enjoyment of the 193-million-acre National Forest System, and administers private gifts of funds and land for the benefit of the National Forests. We work on behalf of the American public to inspire personal and meaningful connections to our National Forests. By directly engaging communities and leveraging private and public funding, the NFF leads forest conservation efforts and promotes responsible recreation. Each year the NFF restores fish and wildlife habitat; facilitates common ground; plants trees in areas affected by fire, insects, and disease; protects vital watersheds that provide a third of all Americans with drinking water; and improves recreational opportunities. The NFF believes our National Forests and all they offer are a treasure and vital to the health of our communities.

Woodland, WA – G. Loomis, the renowned manufacturer of world-class conventional and fly fishing rods, is set to heighten angler experience at the upcoming ICAST trade show with the highly anticipated release of the NRX+ INSHORE rod series. Setting a new standard for inshore fishing, the all-new NRX+ INSHORE draws from more than 40 years of G. Loomis technology, innovation, and design to meet the needs of elite inshore anglers.

“We are thrilled to bring the NRX+ INSHORE rod series to the market,” said Blaine Anderson, Saltwater Product Marketing Manager for G.Loomis. “We have a storied history of producing top-quality fishing gear, and this foray into the inshore market is a testament to our commitment to meeting the evolving needs of anglers. The NRX+ INSHORE is designed to provide the utmost performance, sensitivity, and durability for technical anglers passionate about technical artificial applications.”

The NRX+ INSHORE rod series is meticulously crafted to cater to the needs of anglers who seek the thrill of inshore fishing. Each rod in the lineup begins with an American-made blank rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction. A custom CI4+ reel seat maximizes an angler’s connection to the blank for unsurpassed bite transmission and all-day comfort. Anglers can expect long and accurate casts thanks to a fully equipped Fuji Titanium SiC guide train. The Multi-Taper Design allows for precise rod actions, enabling accurate casting and superior control when battling feisty inshore species.

The full lineup of ten casting and spinning rods has been specifically designed to be technical lure rods with refined actions suited to conquer any inshore situation. Whether targeting redfish, snook, or speckled trout, anglers can expect the NRX+ INSHORE to deliver exceptional sensitivity for detecting subtle strikes, the perfect blend of power and finesse for effective hooksets, and the durability to withstand the harsh saltwater environment.

The NRX+ INSHORE rod series will debut at ICAST 2023. Anglers are encouraged to visit the G. Loomis ICAST booth (#523), visit their nearest G. Loomis authorized retailer, or go to www.gloomis.com for more information. To find a retailer near you, visit the G. Loomis Store Locator. For more information on G. Loomis and the latest product releases, please contact Kade Gewanter at kadegewanter@darbycommunications.com.

About G. Loomis

We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible to achieve the unattainable. Our DNA is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, Multi-Taper Design and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.

 

 

Charleston, SC – Shimano North America Fishing, a name synonymous with excellence in the angling world, is thrilled to announce the newest technically refined addition to the acclaimed Curado line of low-profile baitcasting reels. The Curado 200 M will make its debut at the 2023 ICAST New Product Showcase in Orlando, Florida.

Forged from over 30 years of Curado performance, the Curado 200 M inherits the latest Shimano reel technologies to provide ultimate castability in any power fishing situation. “We are thrilled to introduce the Curado 200 M reel to our passionate community of anglers,” states Freshwater Product Marketing Manager, Bob Mahoney. “With its exceptional features and superior performance, the Curado 200 M represents an indispensable tool for bass anglers incorporating heavier line, lures, and long casting applications.”

The Curado 200 M boasts expanded line capacity without compromise as Shimano leverages MagnumLite (MGL) Spool III to reduce start-up inertia, which comes in handy when throwing large swimbaits, heavy jigs, deep-diving cranks, and oversized frogs. The addition of SilentTune technology improves spool quietness during casts. SVS Infinity braking technology provides precision casting performance with easy-to-manage and consistent spool control and brake force adjustments when faced with demanding conditions or switching between baits.

The Curado 200 M features an aluminum HAGANE Body for added rigidity to increase cranking power and overall reeling efficiency. MicroModule Gear, Cross Carbon Drag, and X-Ship deliver the tournament-tested smoothness, durability, and versatility for which the Curado family is known.

To learn more about the Curado reel lineup visit fish.shimano.com or visit the Shimano ICAST booth (#2144). To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Kade Gewanter at Kadegewanter@darbycommunications.com.

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G. Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america, @fishgloomis, @jackall_usa, and @fishpowerpro.