Archives: Press Releases

SEATTLE – Specialty outdoor retailer REI Co-op will open a Re/Supply store dedicated to used gear and apparel in Clackamas, Oregon in late August 2023. Located in Clackamas Town Center, the 16,113 square-foot store will open a few doors down from the co-op’s existing store that has served the outdoor community since 2007. The new location will join the co-op’s Re/Supply store in Manhattan Beach, California, which opened in 2020.

“As a member-owned co-op, we have a responsibility to preserve the long-term health of the planet,” said Bob Cagle, REI regional director. “Our Re/Supply offering reimagines the lifecycle of outdoor products and helps keep gear where it belongs—out on trails, waterways and other natural places. Opening a Re/Supply store in the community builds on the popularity of our used program that is enjoyed by many Oregonians.”

Access to the program is a benefit of co-op membership. In the Portland market there are more than 303,000 active members. Anyone can purchase a lifetime membership to the co-op for a one-time fee of $30, which grants access to not just the Re/Supply program, but discounts on shop services and experiences, free flat-tire repair (labor only) and ski waxing, an annual Co-op Member Reward of 10% back on eligible purchases, and more.

The selection at REI Clackamas Re/Supply will be focused on providing members with access to high-quality, used, outdoor gear and apparel at great prices. The selection will change frequently and be made up of lightly used products that the company receives through the typical returns process as well as items received through trade-in programs.

This store builds upon the co-op’s long history of encouraging the exchange of used gear amongst its members. REI offered used outdoor gear to co-op members for more than 60 years through its well-known “garage sale” events at retail stores across the country. In 2018, REI innovated within its used business to launch a used-specific e-commerce site, trade-in program, and used gear offering for sale in most retail locations. In 2022, more than one million used products were sold through REI’s Re/Supply omni-channel offering. REI’s investment in Re/Supply aligns with the co-op’s 2030 climate goals to de-couple business growth from carbon impact. Buying used instead of new typically avoids carbon emissions of 50% or more based on REI’s estimate of preparing used gear for sale versus making new gear.

Once open in late August 2023, REI’s Re/Supply location in Clackamas will join the co-op’s other eight retail stores in Oregon.

 

Join the REI Re/Supply team 

REI expects to hire approximately 25 employees for the new Re/Supply in Clackamas. Candidates interested in joining the team can apply online at REI.com/jobs and learn about the general hiring timeline. Candidates can set a job alert on the co-op’s career site to be notified when positions post. All employees will receive a wide variety of benefits, including generous product and service discounts, competitive pay and retirement contributions. REI employees also enjoy unique perks, such as two paid annual “Co-op Way Days” that allow them to enjoy their favorite outdoor activity and an additional paid day off on Black Friday to encourage all employees to #OptOutside. REI is committed to building a diverse and inclusive workplace that enables a life outdoors for everyone. The co-op seeks candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

 

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 181 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

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Note: For more information about REI Co-op Member Reward, visit https://www.rei.com/membership/co-op-member-reward. A 10% Co-op Member Reward is typical but not guaranteed. An REI Co-op Member Reward is based on eligible net qualified purchases, which exclude REI Outlet items, sale and clearance items, discounted items, gift cards, REI adventure travel, REI classes or day trips, Re/Supply used gear, service fees (e.g., rentals, labor, shop services), membership fee, postage, event passes/tickets and registrations, government agencies, REI Cooperative Action Fund donations, shipping charges, return labels, exchanges, sales tax.

 

 

Centered around sparking connections outdoors, UCO is introducing two new products in the outdoor firepit and grilling categories and refreshing its long-standing line of candle lanterns.

Renton, WA, USA – New to the UCO brand for 2023 are the Flatpack Smokeless Firepit & Grill and the Flatpack Nesting Grill Tools. Updated for 2023 is UCO’s ubiquitous line of Candle Lanterns, featuring fresh new colors, badging, and packaging. UCO’s new and updated products aim to enhance the experience around the flame. All these products pair well together, from the backyard to the backcountry.

The Flatpack Smokeless Firepit & Grill provides a smokeless experience by using double-wall construction to create super-heated air channels that exit at the top of the firebox wall, combusting the smoke more thoroughly than regular fireboxes. This super-heated air provides a more efficient “secondary burn,” resulting in a smokeless experience. The firebox is large enough to fit 16” cordwood but compact and foldable for easy transport. Use the firepit as a roomy grill with the included grill grate insert. It also comes with a sturdy nylon carrying case.

The Flatpack Nesting Grill Tools were designed from the ground up for anyone cooking outdoors. The nesting design keeps your grill tools compact and organized, whether at camp or on the road. UCO designed the tongs and turners’ lengths for performance and safety. They are constructed from durable stainless steel and feature an ergonomic handle made from UCO’s 100% Recover Recycled™ Polypropylene. Recover Recycled Polypropylene gives reclaimed and recycled polypropylene a second life by transforming post-consumer and post-industrial plastic waste into an FDA-Food Safe material.

UCO’s most iconic products – the Original, Candlelier, and Mini Candle Lanterns, will feature fresh, new colors and logo badging that appeal to a broader audience. From classic to fun and youthful, users will find their color in this new collection. Redesigned packaging will better highlight the ingenious workings of these analog light sources while making strides toward greater sustainability using less plastic and ink. UCO candle lanterns are perfect for backyard patios, remote campsites, or emergency preparedness kits.

About Industrial Revolution
Founded in 1971 as UCO Corporation – a parts manufacturer for notable brands including Boeing, K2, Lange, and Jansport – the Seattle-based company has been known as Industrial Revolution since 2005. Industrial Revolution has become a leading manufacturer and distributor of innovative products promoting fun, safety, and outdoor comfort, including Candle Lanterns™, Stormproof Matches™, Ice Cream Balls, and the UltraPod™ tripod. Industrial Revolution includes two owned brands – UCO and Pedco – and two distributed brands – Sweden-based Morakniv® knives and German-based Esbit solid fuel stoves and cookware.
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Date: June 14, 2023

Morakniv is proud to unveil their limited edition Colors of the Year for the Morakniv Basic 511 and 546 knives. This year’s limited edition color draws inspiration from the iconic yellow of Zorngården, located in the heart of Mora, along with Dala Red, which has given character to Mora knives for decades.

Zorngården was once the home of Sweden’s most famous artist, Anders Zorn. The building, designed by Zorn himself and completed in the early 20th century, serves as a significant source of inspiration for the limited edition color of these exceptional knives.

From Zorn’s artist home to the iconic red hue, the connection is no further than a brush stroke on a palette. The rich Dala Red color, strongly associated with Mora, Dalarna, and Sweden, has played a special role in the history of Morakniv since 1912. It was in that year that the knives manufactured in Mora received their characteristic red handles, becoming a symbol of craftsmanship and quality.

Martin Tomt, Product Manager at Morakniv, highlights the exceptional features of the limited edition Basic 511 and 546 knives: “The two faithful servants both have ergonomic handles with a robust finger guard that optimizes the safety and makes them sit nice and steady in the hand. The blades are different, Basic 511 is made of high-quality carbon steel while Basic 546 is made of recycled Swedish stainless steel – both loved by professionals and hobby craftsmen.”

The Morakniv Basic 511 & 546 Limited Edition 2023 will be exclusively manufactured during the course of this year. This limited run of knives showcases Morakniv’s commitment to innovation, excellence, and paying homage to the artistic heritage of Sweden.

About Morakniv®
Building on more than 400 years of Swedish tradition, Morakniv has produced knives of unparalleled quality for hunters, adventurers, fishermen, farriers, chefs, craftsmen and other skilled trades and hobbyists since 1891. Thoughtfully designed for precision and power, Morakniv products are still produced in their factory in Mora, Sweden. Morakniv is distributed in the U.S. and Canada by Industrial Revolution, a Seattle-based company that manufactures and distributes products enjoyed by outdoor enthusiasts worldwide. For additional information, visit moraknivusa.com or industrialrev.com.

Hunting has become a lifestyle; nowadays, hunters need different types of high-quality knives and tools. Morakniv has developed a comprehensive new line of hunting products in response to this growing interest in hunting.

Derived from Morakniv’s Frost knives – developed for food industry professionals working long days – they are known for their excellent edge retention and safe, ergonomic designs. The new lineup includes five new butcher knives intended for game, a sharpening steel, and a matching knife case, providing the hunter with the right tools for the conditions. We’ve also updated the Morakniv Eldris and Kansbol with hunting-inspired colors.

The products in the new hunting range are sold separately, allowing the hunter to combine products as desired.

The Hunting Curved Boning knife, specially developed for boning, features a flexible blade that boasts excellent precision, while ensuring minimal meat spoilage.

The Hunting Skinning knife, with its stiff, long, curved edge, is ideal for skinning game and can perform even and the most precise cuts with ease.

The Hunting Butcher knife is the perfect all-around knife designed to make trimming a breeze. This knife’s stiff blade has a blunt tip to minimize the risk of
puncturing or damaging the meat and tissues of the game.

Made specifically for boning, the Hunting Straight Boning knife’s stiff and distinctive blade profile enables successful separation of meat from the game.

The Hunting Narrow Boning knife performs multiple tasks with its flexible blade profile, making it suitable as a filet knife for meat preparation and accessing those tight areas during boning.

Now color-matched for hunters, the Eldris is a pocket size fixed blade knife that will amaze users with its versatility. It has a precision blade and ground spine
compatible with a fire starter, and the ergonomic design ensures safe and efficient performance.

Also updated with hunting colors, the ever-reliable Kansbol knife is the ultimate all-round hunting knife, offering users the flexibility of a lightweight knife and the strength of a more robust model. The blade has been profile ground for increased precision and the spine grinding means the blade can be used with a fire starter.

About Morakniv®
Building on more than 400 years of Swedish tradition, Morakniv has produced knives of unparalleled quality for hunters, adventurers, fishermen, farriers, chefs, craftsmen and other skilled trades and hobbyists since 1891. Thoughtfully designed for precision and power, Morakniv products are still produced in their factory in Mora, Sweden. Morakniv is distributed in the U.S. and Canada by Industrial Revolution, a Seattle-based company that manufactures and distributes products enjoyed by outdoor enthusiasts worldwide. For additional information, visit moraknivusa.com or industrialrev.com.
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Date: June 14, 2023

FERNDALE, Wash. (June 13, 2023) – Superfeet, global insole industry leader, announces the hiring of new CEO, Trip Randall. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall is poised to lead Superfeet into a promising future, driving growth, innovation and continued success.

“Hearing stories of how Superfeet has changed the lives of users by elevating performance levels, assisting with daily pain management and even simply helping people get through the workday is truly inspiring,” says Randall, incoming CEO of Superfeet. “A common thread for me with companies I admire most is that they have a deep set of values, incredible team spirit and a loyal passionate fanbase. Superfeet has all three and I am excited to be part of accelerating the trajectory of growing Superfeet’s loyal customer base worldwide.”

Randall’s experience in the footwear market stems from more than 23 years working across a diverse range of positions at Nike, including vice president and general manager of Nike Running in North America, global vice president and general manager of Nike.com and vice president of global sales and marketplace for Nike Kids. Randall has a proven track record of implementing product growth strategies across direct-to-consumer and multi-channel retail landscapes, spearheading dynamic e-commerce visions and maintaining a results-oriented mindset that focuses on sustainable and profitable growth. Most recently, Randall served as the global brand president of Denon, one of Japan’s leading manufacturers of audio, home theater and software products, where he led the repositioning of the brand and drove record sales results.

“Trip’s appointment to lead Superfeet marks an exciting new chapter in our company’s journey,” says John Rauvola, outgoing CEO of Superfeet. “With his remarkable vision, strategic mindset, and deep industry knowledge, Trip is exceptionally well-positioned to lead Superfeet into the future as we experience growth in international markets, focused investments in technology and an expanded commitment to serving medical providers through Superfeet Rx, our new medical division, all while continuing to foster our deep commitment to long-standing retail partners.”

Randall becomes just the third CEO in the 46-year history of Superfeet, joining the brand after an extensive search to replace Rauvola, who led Superfeet for the past decade and announced his plans to retire late last year. Under Rauvola’s leadership, Superfeet achieved unprecedented growth, all while staying true to the brand’s core values and commitment to excellence. The company’s dedication to innovation and customer satisfaction propelled it become a recognized industry leader, earning accolades for its outstanding contributions and community recognition for philanthropy.

“I would like to extend my heartful gratitude to the exceptional team at Superfeet,” says Rauvola. “It is through their unwavering dedication, hard work, and commitment to always doing what’s right that the Superfeet brand has achieved remarkable success. I have full confidence that under Trip’s leadership, the Superfeet family will continue to thrive, innovate and make a lasting impact in people’s lives.”

For media inquiries and more information about Superfeet’s new CEO, please contact Rob Steffens, rob.steffens@rygr.us.

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ABOUT SUPERFEET WORLDWIDE, LLC: For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet^® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

SAN FRANCISCO (June 13, 2023) — Royal Robbins, one of the outdoor apparel industry’s most authentic brands, appoints industry veteran Todd Gordon as head of sales to support the brand’s resurgent growth. With a wealth of experience in the outdoor industry, Gordon brings a unique skill set that allows him to make an immediate impact on the brand. In his new role, Gordon will drive strategic initiatives, forge strong partnerships, and further enhance Royal Robbins position as a leader in adventure apparel.

“Royal Robbins is at the front end of a resurgence,” said Erik Burbank, Royal Robbins global brand president. “Royal Robbins was conceived on Half Dome and born in basecamp [Yosemite’s Camp 4]. We’re bringing the brand back to its authentic roots while focusing on a new generation of adventurers—and we are already seeing strong double-digit growth in 2024. I’m super excited to have Todd on board. His leadership skills and broad experience will be invaluable in our journey. Snagging someone at Todd’s level speaks to the strength and momentum of the brand.”

In his previous role at Chaco as vice president and general manager, Gordon was responsible for sales, as well as global brand strategy—both helping new consumers find the brand and maintaining its authentic heritage story and base. Prior to his time at Chaco, Gordon was director of sales at Timberland. His strategic product and distribution strategies, coupled with his collaborative approach, make him well-poised to support Royal Robbins in its journey.

“It is an honor to join a brand with such a storied heritage and exciting future as Royal Robbins,” said Gordon. “I’m motivated to be working with customers and the sales team as we serve more adventurers in basecamps around the world. What an exciting moment to be joining this iconic brand.”

To learn more about Royal Robbins, please visit royalrobbins.com.

About Royal Robbins®

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

Portland, OR – June 13,  2023  – Snow Peak, a Japanese camping brand with 65  years of history is pleased to announce the new addition of Liz Szulczewski to its US sales team as Sales Director. On a mission to unite people and alleviate the stresses of modern life through time spent outside, Snow Peak’s Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Tasked with leading the wholesale sales channel, Szulczewski will help guide the broader sales operations for Snow Peak, supporting dealers, customers and after-service ecosystems.

Szulczewski comes to Snow Peak with 25 years of experience working in sales for industry-leading brands such as GoPro and Yakima. Szulczewski most recently served as National Sales Director at Kleen Kanteen, where she oversaw all domestic sales, mentored a world-class sales team and managed diverse distribution channels. At home in Portland, Oregon, Szulczewski loves to get outside with her family whenever possible. She enjoys gardening, hiking, camping, skiing and exploring on her bicycle.

“I’m extremely excited to join the Snow Peak family,” said Szulczewski. “I’ve been a fan of the product since the store first opened in Portland and appreciate the quality and care that goes into the design and development of all products. I admire the meaning and purpose Snow Peak infuses into all they do, and I’m thrilled to get started.”

Managing marketplace dynamics,  Szulczewski will be hyper-focused on the evolution of Snow Peak’s go-to-market efforts; solidifying the brand as an important strategic vendor partner, creating unique and distinct consumer facing events and pouring the foundational elements required to support Snow Peak’s next phase of growth.

“I am beyond excited to welcome a sales leader with the track record and experiences that Liz brings to Snow Peak,” said Jason McGibbon, chief revenue officer at Snow Peak USA.  “As we continue our mission of restoring the human spirit through the power of camping, connecting with one another, and creating elevated experiences in nature, Liz will play a pivotal role in leading our organization to the endless opportunities that await.”

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. Snowpeak.com

 

MARBLEHEAD, Mass., (June 13, 2023) – Italy’s UYN^® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Self Layer collection for men and women, 100% bio-based with a patented design using a single tube of fabric with only one seam. Combining the functionality of a base layer with the look of a shirt, UYN is utilizing Fullmotion construction reducing CO2 emissions by 15%. Manufactured in Pennsylvania, Self Layer includes three models: AeroCross, HydroCross, and TerraCross ranging in prices from $69.00 to $99.00. It will be available spring 2024 at uynsports.com/en_us and at select specialty retailers.

The Self Layer is designed to be worn directly on the skin, providing the coverage and functionality of traditional shirts. The technology reflects years of intensive research from AREAS(Academy for Research and Engineering in Apparel and Sports), Trerè Innovation’s state of the art R&D facility. The Self Layer’s point of difference is UYN’s Fullmotion construction – a proprietary technology creating a garment from a single tube of fabric, with one seam and no cuts. This design technique reduces textile waste to a mere four grams and enhances production efficiency, reducing time by 15% and electricity consumption by 15%, which corresponds to a 15% decrease in CO2 emissions.

“Self Layer redefines what’s possible in outdoor apparel,” said UYN Head of Communications, Mattia Bazzoni. “Each piece embodies a dedication to performance, comfort and eco-consciousness. This collection enables consumers to pursue an active lifestyle with performance apparel that respects our planet.”

Self Layer uses UYN’s own nature-derived fibers including Coolth_SL from cotton linters, the thin filaments that envelop seeds, for built-in cooling capabilities and Ariacel, made from the cellulose of wood pulp filaments, for natural quick-drying. Both of these materials are not only smooth and comfortable on the skin, but also, biodegradable within months, depending on conditions.

The Self Layer collection is available in three fits tailored to different activities and preferences. The “support fit” provides slight compression to stabilize and support muscles, while the “regular fit” lays against the body without being tight. For those preferring a relaxed fit, the “comfort fit” has extra room, especially in the chest and torso.

AeroCross Self Layer for an Active Lifestyle

AeroCross ($79.00 – $89.00) emphasizes breathability and lightness, perfect for an active lifestyle and hiking. Its Flowtunnels technology, a 3D concept for ventilation, creates a network of small channels on the surface of the garment for breathability and air flow. This model comes in regular and comfort fits, with a sleeveless option available for women.

HydroCross Self Layer for High Intensity Workouts 

HydroCross ($99.00) showcases UYN’s Wickwave Knit, a knitting method trapping sweat, pulling it away from the skin for a comfortable feel. Utilizing Coolth_SL and Ariacel fibers, HydroCross ensures efficient moisture-wicking and quick-drying for any workout or outdoor activity. This model is available in both regular and comfort fit.

TerraCross Self Layer for Trekking Mountains

TerraCross ($89.00 – $99.00) is the most technical offering in the collection, featuring the new Shouldercell Knit around the shoulders, designed for comfort while wearing backpacks. The design relieves pressure and has additional abrasion resistance, perfect for carrying extra loads. The Airback technology on the back has a three-dimensional air permeable structure for increased airflow across the skin. This model incorporates Natex^®, Coolth_SL, and Flexicorn. TerraCross is available in support and regular fit.

UYN is scheduled to open its first store in Boston fall 2023.

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About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI^®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Franklin & Marshall, Jeep, and Replay brands.