Archives: Press Releases

Leadville, Colo., June 19, 2023 – The Leadville Trail Marathon and Heavy Half presented by La Sportiva, owned and produced by Life Time (NYSE: LTH), welcomed a field of approximately 1500 runners representing all 50 states and six countries, to Leadville’s high country on Saturday. The marathon and half marathon events typically take runners up to 13,185 feet at Mosquito Pass, the highest continuous pass in the country. Despite the event team’s best efforts to clear Mosquito Pass, due to Leadville’s colder spring that brought snow and freezing temperatures, both courses were altered to turn around slightly below the summit. Additional mileage was added elsewhere to maintain course distances of 26.2 and 15.7 miles respectively.

The courses are out-and-back routes across extreme terrain on dirt roads and singletrack, winding through the historic mining district on the east side of Leadville. Saturday’s events welcomed runners aging from 14 to 84 years of age.

“We kicked off the season in true Leadville fashion, with all four seasons represented in a single day!”, said Tamira Jenlink, Leadville Race Series Race Director, “And equally true to our Leadville Family of athletes, they met the challenge full-on. The energy was high and only increased as the weather and subsequently the course presented a myriad of shifts and challenges. It was a truly epic day and kickoff to the season!”

 

Women’s Marathon Results

 

Name	City	Age	Time
Eleanor Pell	Boulder, Colo.	31	4:02:14
Emma Sjolund	Leadville, Colo.	23	4:19:09
Christina Bauer	Flagstaff, Ariz.	43	4:24:06

 

Men’s Marathon Results

 

Name	City	Age	Time
Scott Spillman	Denver, Colo.	36	3:36:52
Rob Krar	Flagstaff, Ariz.	46	3:42:23
Frank Pipp	Longmont, Colo.	46	3:45:02

 

Non-Binary Marathon Results

 

Name	City	Age	Time
Lonnie Clark	Colorado Springs, Colo.	50	5:36:51
Mads Holm Hansen	Vanloese, Hovedstaden, Denmark	41	7:18:24

 

Women’s Heavy Half Results

 

Name	City	Age	Time
Ali Kallner	Denver, Colo.	26	2:13:53
Kylah Ricks	Colorado Springs, Colo.	20	2:19:54
Hannah Campbell	Lakewood, Colo.	26	2:24:16

 

Men’s Heavy Half Results

 

Name	City	Age	Time
Jeff Cuno	Albuquerque, NM	28	2:02:20
Devin Vennard	Leadville, Colo.	30	2:03:30
Ethan Goldman	Denver, Colo.	23	2:20:10

 

Non-Binary Heavy Half Results

 

Name	City	Age	Time
Jessi Friedman	Leadville, Colo.	25	3:57:44

 

The next run events on the Leadville Race Series calendar are the Life Time Silver Rush 50 presented by La Sportiva, which will take place on July 8, followed by the Life Time Leadville

10K Run presented by La Sportiva on August 13. The legendary Life Time Leadville Trail 100 Run presented by La Sportiva, coined the “Race Across The Sky,” will take place the weekend of August 19. The final run event on the Leadville Race Series calendar is the Life Time Austin Rattler presented by La Sportiva, which will take place on Nov. 4 in Texas.

Last year, there were 92 Leadville athletes who participated in Leadville events, raising money for the Life Time Foundation, Life Time’s charitable arm. These athletes raised a total of $231,204 which will be donated to support local Leadville projects, such as the Youth Nutrition Program.

This weekend’s marathon also kicked off the Lead Challenge, a progressive series of trail run and mountain bike events ranging from 26.2 to 100 miles for a total of 282.4 miles. Racers must complete each of the Leadville-based events within the allotted cut off time in order to move on and be eligible for the next. Entrants must compete in the following events as part of the challenge: Leadville Trail Marathon, Silver Rush 50 MTB OR Run, Leadville Trail 100 MTB, Leadville 10K and Leadville Trail 100 Run. If a racer does not meet the required finish time, he or she will not be allowed to continue in the Lead Challenge competition.

To view all of the Life Time athletic events, including their off-road cycling events, please visit: https://my.lifetime.life/athletic-events.html.

The Leadville Trail Marathon and Heavy Half presented by La Sportiva is among more than 30 premier athletic events owned and produced by Life Time, including the Miami Marathon, UNBOUND Gravel, Crusher in the Tushar, Leadville Trail 100 Run & MTB, and Big Sugar Gravel. The Leadville Race Series started with only 45 runners as the Leadville Trail 100 Run

in 1983. The Leadville Race Series now consists of ten races across run and bike events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

About Life Time^®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs across the United States and Canada. The company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

 

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SALT LAKE CITY (June 19, 2023) – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib tights and bib shorts featuring CurveTec™, a patented design providing maximum mobility and support for the female physique. CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Priced from $99 to $359, this collection is available on www.jelenew.com.

The brand’s designers are Di Liu, formerly with the Chanel Couture team and Chief Product Co-Creation Officer, Marion Clignet, six-time world champion and two-time Olympic medalist. They work alongside a team of skilled female designers, female athletes, sports enthusiasts, and leading experts in sports performance and science.

“Unlike existing cycling apparel for women, Jelenew combines functionality, elegance, and style, redefining the fusion of fashion and function in the world of sports apparel,” said Slindy Li. “By partnering with accomplished female athletes in the cycling and fitness worlds, we incorporate invaluable real-world insights and consistently enhance our product range.”

Specifically, CurveTec is inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling.

Hero products include:

• Hourglass Short Sleeve Jersey($219) Designed with Lycra^® fabric, stretchy, and comfortable; VISLON^® YKK^® zippers; and an OEKO-TEX^® certified waistband guaranteeing that the product is free from harmful substances. Available in light khaki, zephyr, forest, and orange.

 

• L’Avenir Long Sleeve Training Jersey($359) Its multi-density fabric regulates body temperature and provides core muscle protection. This aerodynamic design and fast-drying material is ideal for colder and windy conditions. Available in navy, burgundy, and light gray.

 

• Evolve Y Back Bib Shorts 8” ($259) Manufactured with Elastic Interface^® Crossover 3D creating a thermal molded chamois for comfort and customized hyperelastic silicone leg grippers accommodating a wide range of body silhouettes. Available in black, black + white, and navy.

 

• Mercuria Short Sleeve Jersey($289) Ideal for hotter climates this lightweight jersey is designed with aero stripes to help disperse air and increase speed while cycling. Available in pink, black, and citrine.

Jelenew is working closely with women of all ages, as they tackle life’s daily challenges by aligning with key non-profit organizations in the U.S., such as Women of the World in Salt Lake City and Dream Big! in Boston. As a part of this program, Jelenew is partnering with U.S. indoor cycling studios and cycling clubs, and organizing events with Lisa Leslie, Jelenew’s chief brand strategy officer and former WNBA star, who is playing a pivotal role in championing this message for women and communities.

Jelenew has been recognized as the official women’s apparel partner for the Pan Mass Challenge (PMC) Winter Cycle at Fenway Park in Boston, which is a part of the nation’s single most successful athletic fundraiser for the Dana-Farber Cancer Institute. Jelenew recently participated in the Sea Otter Classic, with Ms. Leslie, the world’s premier consumer cycling festival in Monterey, Calif. Looking ahead, Jelenew has planned experiential events around the U.S. in Boston, Chicago, New York, and Los Angeles.

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About Jelenew:

Jelenew was founded in 2021 with the aim of creating inclusive, high-quality women’s cycling apparel suitable for both outdoor and indoor activities. Its garments are designed to adapt seamlessly to various active settings while also being versatile enough for everyday wear, whether it’s for running, Pilates, walking, or other activities. Jelenew’s key point of difference is its proprietary technology CurveTec^TM inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling. Specifically, this technology provides maximum mobility for a female physique CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Jelenew is committed to empowering women by partnering with key non-profit organizations around the U.S. that support women and help them become the best version of themselves.

 

BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RH1™ PowerSwitch™ and Radiant RH2™ PowerSwitch Rechargeable Headlamps. Available at retail in late summer, the new headlamps are a shining innovation, fusing multi-mode functionality with lightweight portability and PowerSwitch rechargeable and alkaline battery versatility.

“We are so excited to welcome this new wave of Radiant illumination,” said Rick Case, Nite Ize founder and CEO. “With PowerSwitch dual-power options and first-in-class LED technology in lightweight designs, these headlamps are truly the pinnacle of Nite Ize innovation.”

Radiant RH1 PowerSwitch Rechargeable Headlamp: This rechargeable headlamp features 600 lumens and six modes. With independent dual-button control, users can select from flood and spot modes, including red mode to preserve night vision. Fueled by PowerSwitch technology, RH1 runs on its included rechargeable, removable battery pack or with 3-AAA alkaline batteries (not included). With a drop-tested, weather-resistant body that tilts up to 90º, this headlamp is primed for every lighting preference and need, from the campground to emergencies to home projects. Runs up to 18.5 hours on low and recharges in three and a half hours via micro USB cable (not included). MSRP $39.99

For more information, watch this short product video.

Radiant RH2 PowerSwitch Rechargeable Headlamp: This ultra-bright, ultra-light rechargeable headlamp casts a maximum 700 lumens, weighing only 75 grams. Independent buttons activate seven total flood and spot modes, including red and red flash for emergencies. RH2 is powered by PowerSwitch technology, running on its included rechargeable, removable battery pack or 3-AAA alkaline batteries (not included). Waterproof-submersible up to 1 meter for 30 minutes (IPX7) and drop-tested to 2 meters, this rugged, adjustable headlamp is built for expeditions and emergencies alike. Running up to 18 hours on low and recharging in three and a half hours via micro USB cable (not included), RH2 is available in two colors – Black/Grey and Blue/Grey. MSRP $49.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the INOVA® T4R® Long Throw Rechargeable Tactical Flashlight. Available at retail in late summer, the cradle-mounted flashlight features an impressive 1,000-meter beam to shine through critical missions and extreme conditions.

“The new INOVA T4R Long Throw Flashlight is a true triumph of engineering,” said Rick Case, Nite Ize founder and CEO. “With an effective range up to one kilometer, it’s primed to be a critical tool for rescue teams and beyond.”

INOVA T4R Long Throw Rechargeable Tactical Flashlight: This weather-resistant (IPX4) and drop-tested flashlight is primed to perform when users need it most, providing a far-reaching 1,000-meter beam distance with 1220 lumens. No detail was overlooked in its construction with a precision-engineered aerospace-grade aluminum body, military-spec Type III hard coated anodized finish, protected optical system and aggressive knurling pattern for positive grip. Its mid-body switch activates six modes, running up to 112 hours on low and recharging in four hours in its included mountable charging cradle. The kit comes complete with USB AC and DC power supplies, international plug adapters and its included rechargeable battery that can also be removed and charged directly via USB-C cable (not included). MSRP $224.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the GoLit™ Rechargeable Visibility Light with Disc-O Tech™. Available at retail in late summer, the portable light features choose-your-color and color-changing modes, strapping to bikes, bags and more for on-the-go visibility.

“GoLit was inspired by one of our core missions here at Nite Ize: keeping people seen and safe,” said Rick Case, Nite Ize founder and CEO. “I look forward to seeing the way customers utilize it on-the-go, from bikes to dog harnesses to strollers.”

GoLit Rechargeable Visibility Light – Disc-O Tech: This rechargeable light features a weather-resistant, impact-resistant polycarbonate housing and an adjustable rubber strap. Strapping around items up to 2.25” diameter, GoLit can be secured to bicycle bars, backpack webbing straps, purse straps and more. Its Disc-O Tech LED module includes four selectable colors in glow or flash – red, green, blue or white – plus color-changing Disc-O mode for a smooth color blend. GoLit is activated by a side button and contains a built-in memory feature to save your last color setting, running up to five hours and recharging in two hours via micro USB cable (not included). MSRP $19.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today expanded their leading key accessories category with the IdentiKey™ SlideLock® Dual Carabiner and Z-Rack™ Keychain Bottle Opener. Available at retail in late summer, the new accessories offer key carrying convenience with added utility.

“We’re so proud of our ever-growing key accessory category, and continue to find new ways to simplify carrying your keys,” said Rick Case, Nite Ize founder and CEO. “The new IdentiKey SlideLock and Z-Rack are unique additions that will carry on that mission.”

IdentiKey SlideLock Dual Carabiner: This aluminum carabiner allows users to label, clip and lock keys for easy carrying and identifying. At the center of the carabiner is a waterproof, long-lasting write-on label to identify keys with permanent ink. Featuring dual gates, users can easily clip keys to one end and clip the other to a belt loop, bag or existing key ring, locking the gates with the slide-to-lock mechanisms. Two-pack includes one blue and one black carabiner. MSRP $9.99

Z-Rack Keychain Bottle Opener: This sleek stainless steel keychain features a bottle opener, carabiner clip and three MicroLink mini carabiners. The MicroLink Carabiners feature a patented gate design and narrow opening to prevent key detachment, hanging securely from an interior hole in the keychain. MSRP $12.99

Additionally, a 6-pack of IdentiKey Covers is also available in a new color assortment. MSRP $6.49

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 19, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the NiteHowl® Max and NiteHowl Bandana Rechargeable LED Safety Necklace with Disc-O Select™. Available at retail in late summer, the two new light-up necklaces are built for fluffy coats and bandana-wearing pups, ensuring they shine with every step.

“NiteHowl has been a fan favorite for years since its initial launch,” said Rick Case, Nite Ize founder and CEO. “Now with two new rechargeable versions, we’re making it easier than ever for more pets to stay seen and safe.”

NiteHowl Max Rechargeable LED Safety Necklace – Disc-O Select: This rechargeable, cut-to-size necklace is uniquely designed for fluffy breeds. Its extra-wide, weather-resistant band lays flat on thick coats and features a full 360º of illumination. Featuring Disc-O Select technology, owners can keep the necklace in color-changing Disc-O mode or select from three colors of red, green and blue. It recharges in two hours via micro USB cable (not included), running up to 10 hours on a single charge. MSRP $24.99

For more information, watch this short product video.

NiteHowl Bandana Rechargeable LED Safety Necklace – Disc-O Select: Linking the popular rechargeable NiteHowl necklace with a slide-on bandana, this new design combines fun and function. The machine-washable bandana slides onto the LED necklace for a secure hold and features a reflective pattern for added visibility. The cut-to-size necklace features Disc-O Select technology with color-changing Disc-O mode and three selectable colors of red, green and blue. Recharging in one and a half hours via micro USB cable (not included) and running up to five and a half hours, the bandana is available in Red or Grey. MSRP $24.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Norrøna introduces femund collection and increases hiking, biking and running offerings

OSLO, Norway  — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja.

“The research and development strategy behind each of our products is extensive, and a key component of our design process is the invaluable feedback from our passionate customer base and respected ambassador team,” said Jørgen Jørgensen, Norrøna CEO. “Each meticulously crafted piece in our upcoming Spring 2024 collection speaks to the reactions our gear has garnered, from big mountain explorers to everyday adventurers, and we’re looking forward to presenting our new offerings to the larger outdoor community.”

Norrøna’s newest collection, femund, is named after the beautiful and rugged Femundsmarka National Park in central Norway, which is a popular destination for outdoor adventurers.

femund highlights:

femund light Shirt ($149) for men and women

This lightweight and comfortable shirt provides protection from the sun and is designed to perform in warm conditions. The femund light Shirt has a sun protective collar, foldable sleeves with stay-in-place attachments and chest pockets.

femund flex1 lightweight Pants ($179) for men and women
The femund flex1 lightweight Pants are made with a stretchable elastance and recycled polyester to protect legs on hotter days. Key features include: three zippered pockets, thigh vents for increased breathability and an adjustable hem with an elastic cord.

femund cotton Anorak ($249) for men and women

Highly wind-resistant and breathable, the femund cotton Anorak is made of 75 percent organic cotton and 25 percent recycled polyester, and its ideal use is for predominantly dry weather. The high-quality recycled polyester makes the fabric lighter, durable, and quick drying. In addition, it has a PFC-free DWR for improved water repellency.

femund flex1 Board Shorts ($119) for men

Versatile, durable and lightweight, the femund flex1 Board Shorts are great for water sports, with quick drying fabrics and one laminated thigh pocket for internal drainage. Taped seams and laminated hems are built into the shorts to prevent chafing.

skibotn highlights:

skibotn flex1 Shirt ($179) for men

Designed for technical mountain bike rides, this shirt is performance orientated, while maintaining a fashionable aesthetic. Exceptionally comfortable because of the 4-way stretchable fabric, which also provides protection from the sun and elements.

skibotn flex1 Shorts ($159) for men

A short that balances durability, comfort, and is purpose-built for mountain biking. Key features include: a gusseted crotch to avoid chafing against the saddle, a reinforced seat and crotch and a siliconized waist band to keep the shorts in place.

senja highlights:

senja equaliser sleeveless T-Shirt ($85) for women

Built for high-output outdoor activities, this quick-drying sleeveless t-shirt features UPF 15+, micromesh integration for a cool feeling against the skin and anti-odor treatment for use over multiple days without a wash.

senja flex1 Shorts ($99) 4-inch for women, 5-inch for men

The senja flex1 Shorts are a lightweight running short with great mobility and a quick dry time. Running-focused features include: a zippered back lumbar pocket for a phone, side stretch pockets for easy access to nutrition and side slits for enhanced movement.

falketind highlights:

 falketind flex1 light Shorts ($119) for men and women

The lightest falketind shorts in the assortment, the falketind flex1 light shorts are durable enough to handle the most demanding adventures. Key features include: zippered hand and thigh pockets and an adjustable waist buckle.

 falketind equaliser stretch Tights ($129) and Short Tights ($119) for women

The tights and short tights are constructed with Econyl recycled nylons, offering excellent stretch properties for ease of movement. Both tights feature one zippered back lumbar pocket, two thigh pockets and a tunnel under the back pocket for storing a shirt.

In addition to the collection expansions for 2024, Norrøna is launching 80-liter and 65-liter backpacking packs and an assortment of versatile and sustainably made belts.

For more information on the all-new collection launching in Spring 2024, please visit www.norrona.com or contact Rob Steffens at rob.steffens@rygr.us.

Retailers can preview the Spring/Summer 2024 assortment and schedule a line showing with the following sales contacts:

• Key accounts/General inquiries/Business development – Andi Malboeuf at andi@norrona.no
• Rocky Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com.
• Pacific Northwest – Tyler Haasch atInfo@summitsalesnw.com
• Northeast – David Nihan at davenihan@gmail.com
• Mid Atlantic, Southeast – Chris Bremer at norrona@gmail.com
• Midwest – Tony Koziak at tony@getkozyoutdoors.com
• Canada accounts – Ryan Letchford at ryan@wabisabisales.com

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.