Velocity Global and FT Partners Announce Transformative $1 Million Gift to First Descents to Scale Adventure Programming for Young Adults Impacted by Serious Health Conditions

Velocity Global CEO Ben Wright to also raise funds through the World Marathon Challenge

 

Denver, Colorado, January 18, 2023 – Velocity Global and FT Partners announce a transformational gift to First Descents to further impact their work and provide life-changing outdoor adventures to adults impacted by serious disease. The two companies committed to allocate $1 million from the recently closed series B transaction.

“When Steve approached me with the idea of making a sizable donation to a charity, I knew we had chosen the right partner in FT Partners. Not only did their team quarterback this astounding capital raise, their interest in using our respective platforms for good in the world speaks to their integrity. I am incredibly grateful to Steve McLaughlin and the entire FT Partners organization and honored to be running the World Marathon Challenge on behalf of this incredible organization,” said Ben Wright, Founder & CEO at Velocity Global.

“While advising Ben and the Velocity Global Team, I learned about Ben’s passion for First Descents’ mission, and the decision to partner on this donation became a no-brainer. Thoughtful philanthropy is a key part of who we are at FT Partners, and I feel fortunate that Ben introduced us to First Descents given the tremendous compassion they have for those less fortunate,” said Steve McLaughlin, Founder & CEO of FT Partners.

The $1M unrestricted contribution is meant to pave the way for future programming, activation, and outreach for First Descents, and the communities they serve. In 2023, First Descents will administer more than 50 weeklong programs nationwide including whitewater kayaking, rock climbing, and surfing. The organization partners with over 500 hospitals, clinics, and patient advocacy groups to reach young adults (ages 18-39) coping with cancer and multiple sclerosis.

To further amplify funds and awareness for First Descents, Velocity Global Founder Ben Wright is running the World Marathon Challenge, a physical and logistical challenge that consists of running 7 marathons on 7 continents in 7 days. The event commences in Antarctica on January 31st and proceeds to Cape Town, South Africa, Perth, Australia, Dubai, UAE, Madrid, Spain, and Fortaleza, Brasil, before concluding in Miami on February 6th. Ben seeks to raise $183,000 to advance First Descents’ programming, representing $1,000 for every mile run.

“This leadership gift and Ben’s running of the World Marathon Challenge combine to greatly elevate our capacity to serve,” said Ryan O’Donoghue, CEO at First Descents. “With more than 100,000 young adults diagnosed with cancer and MS annually, the need to extend free psychosocial supportive care is great. This support will enable First Descents to address constraints in reaching more patients, enabling thousands more to experience the healing power of adventure.”

 

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ABOUT VELOCITY GLOBAL

Velocity Global helps you compliantly hire, pay, and manage anyone, anywhere. We simplify the employer and talent experience—combining cloud-based technology and unmatched human support in 185+ countries. Start hiring across borders at VelocityGlobal.com.

 

ABOUT FT Partners

Financial Technology Partners (“FT Partners”) is the only investment banking firm focused exclusively on providing top-tier strategic and financial advisory services to FinTech CEOs, founders and investors. The Firm offers CEOs and investors a wide array of strategic advisory services in mission-critical transactions including Private Capital, M&A, IPO Advisory, Debt Advisory, LBOs and Recapitalizations. With offices in San Francisco, New York and London, FT Partners is comprised of a team of experienced investment bankers formerly with the financial technology, M&A and investment banking groups of Goldman Sachs, Citi, JP Morgan and Morgan Stanley. FT Partners regularly publishes detailed research reports, transaction profiles, and CEO interviews highlighting key trends driving market activity across the FinTech landscape. Follow us on Twitter, connect on LinkedIn, and visit our Research page for more real time updates. Visit www.ftpartners.com for more information.

 

ABOUT FIRST DESCENTS

First Descents (FD) is a leader in adventure-based healing. Through outdoor adventure, community building, and lifestyle development, FD improves long-term survivorship and quality of life for young adults impacted by cancer and other serious health conditions. Headquartered in Denver, First Descents has served more than 10,000 participants over the last 20 years. Beginning in 2020, First Descents launched programs for healthcare workers on the frontlines of COVID-19. All services are fully-adaptive and free of charge. A Guidestar Platinum-ranked nonprofit, First Descents has been recognized on CNN Heroes and Outside Magazine’s Best Places to Work.

 

ABOUT WORLD MARATHON CHALLENGE

The World Marathon Challenge is a logistical and physical challenge to run seven marathons on seven continents in seven days. Competitors must run the standard 42.2km marathon distance in Antarctica, Africa, Australia, Asia, Europe, South America and North America within 168 hours, or 7 days. The clock starts when the first marathon begins in Antarctica. Visit www.worldmarathonchallenge.com to learn more.

 

RESOURCES:    Ben Wright World Marathon Challenge Page (link)

The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup

The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup.

Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely with the Luna Rossa Prada Pirelli product development team to expand the current kit to include performance-first apparel for cycling, running and gym-based training activities.

WATCH THE NEW CAMPAIGN VIDEO HERE

With a focus on technical performance, and the added benefit of protecting the ocean, Merino wool proves to be the added element for Luna Rossa Prada Pirelli.

The new custom-made kit includes Merino wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and a revolutionary ultralight windbreaker. At just 60gsm, the 55% Merino wool windbreaker is wind-proof thanks to the density of the weave, and the presence of Merino wool ensures superior breathability.

The cycling suit has also been specially designed to meet the demanding conditions the Luna Rossa Prada Pirelli team will face. Using an innovative Merino wool-rich fabric, the interlock suit delivers enhanced temperature regulation and moisture management benefits, excelling in different weather conditions and intensity levels.

“Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team,” explains The Woolmark Company Managing Director John Roberts. “With a focus on lightness, elasticity, strength and moisture wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element.”

The original performance fibre, Merino wool has the versatility to enhance performance across key on-shore and offshore activities. The partnership once again celebrates Merino wool as the added element that unlocks greater sporting performance, but also as a key material created in – and defined by – the forces of nature, put to the ultimate test by this elite sailing team.

Passionate about improving ocean health and reducing its impact, the Luna Rossa Prada Pirelli team once again turns to wool – a fibre praised for its biodegradable nature, backed by science which shows the fibre does not contribute to microplastic pollution.

“I am pleased about the renewal of the technical partnership with The Woolmark Company, on the road to the 37th America’s Cup,” says Max Sirena Team Director and Skipper of the Luna Rossa Prada Pirelli team. “Wearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance. After testing the garments in a wide range of conditions during the previous America’s Cup, we discovered the unique properties of Merino wool in terms of elasticity, breathability, comfort, insulation, and water resistance. Having had an excellent experience with these uniforms, we took the opportunity to develop a training kit together, exploiting the features of this natural fibre that, moreover, is perfectly in line with our lifestyle and the sustainability policy pursued by Luna Rossa Prada Pirelli.

“Luna Rossa Prada Pirelli and The Woolmark Company consolidate their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership,” said Prada Group Marketing Director & Head of Corporate Social Responsibility Lorenzo Bertelli. “The last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team’s commitment to safeguarding the oceans.”

Catch the Luna Rossa Prada Pirelli team in action during the 37th America’s Cup.

 

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About The Woolmark Company:

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the world’s premium, sustainable fibre that is optimal for circular, traceable products.

The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda

FOR IMMEDIATE RELEASE

First-of-its-kind off-road cycling series profiled beautifully through six-episode “Call of a Life Time” video series, featuring behind-the-scenes look at the athletes’ incredible journeys.

 

Boulder, Colo., (Jan. 17, 2023) — Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces “Call of a Life Time,” a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda.

Launching on January 27, the Docuseries offers a truly unique, behind-the-scenes look into the off-road cycling world and the characters at play. Featuring three gravel and three mountain biking events that are owned and produced by Life Time and make up the Grand Prix, Call of a Life Time explores the intense competition that exists in the United States among 60 of the world’s elite cyclists. Each episode will expose their highs, lows, drama, self doubt, turmoil and accomplishments, and what it took emotionally and physically for them to perform at the highest level over the grueling, seven-month-long 2022 race season.

The most iconic races in the country are memorized in each of the six episodes, including the Life Time Garmin UNBOUND Gravel presented by Craft Sportswear and the Stages Cycling Leadville Trail 100 MTB. The Docuseries finale showcases the Life Time Big Sugar Gravel presented by Mazda, which took place in Bentonville, Ark. in October, culminating the Grand Prix season and revealing which athletes walked away with the $250,000 prize purse.

The series was filmed by the award-winning production company, Cold Collaborative, and conceptualized by director and company founder, Shannon Vandivier.

“When I was first approached by Life Time with the opportunity to create this docuseries, I was inspired by “Drive to Survive,” the Formula 1 Netflix series. The idea was to focus more on the characters and to glorify the races/championship aspect a bit less,” said Vandivier. “We discovered that so many of the athletes are out there because they want to be ambassadors, to inspire others to get outside and use the bike as a vector for getting more people outdoors. That’s really the mark of one of these athletes. They’re getting paid to go race but, equally as much, they are there to represent their sponsors and be an ambassador. We wanted to uncover why they do this kind of thing, and what it takes emotionally and physically.”

When asked about the process of creating this docuseries, Vandivier said, “It’s a complicated process, as a director. On average, we had seven people at each race over the course of the past year, pouring massive amounts of time, effort, and creativity into this project. I’m damn proud of the team and want to celebrate them because they were the ones who were able to execute the vision. Whether you’re a dedicated cyclist, a weekend warrior or simply wishing to draw inspiration in your own life, the series is sure to entertain all.”

The format of the series flips back and forth, with the first (Sea Otter Classic) and last (Big Sugar Gravel) episodes highlighting both the women’s and men’s races, the second event (Unbound Gravel) highlighting the men’s race, the third event (Crusher in the Tushar) highlighting the women’s race, and so on.

“A key objective for creating the Life Time Grand Prix was to generate fandom around the United States cycling scene. The Call of a Life Time aims to showcase the humans who exemplify this scene by profiling their personalities on and off the bike and their unique and relatable stories. We truly are grateful to the many athletes who dedicated hours of their time throughout the 2022 season to help bring this beautiful storytelling piece to life and we couldn’t be more excited to share it with the world,” said Michelle Duffy, Director of Brand & Content for Events at Life Time, and Co-Executive Producer of the Call of a Life Time series. “Cycling fans will be able to reminisce on the exciting 2022 season, while non-cyclists (and new fans) can indulge in the drama and complexity of these athletes, their unique stories and the sport as a whole.”

All six episodes will be available for free on the Life Time Grand Prix YouTube channel and premiere on January 27 at 6 p.m. CST. Subscribe today and check out the official trailer: https://youtu.be/lFLk0LUYETU. Tune in to the Life Time Grand Prix social channels (Instagram: @lifetimegrandprix, Twitter: @LTGrandPrix, Facebook: @LifeTimeGrandPrix) for other behind the scenes clips leading up to the premier.

To learn more about the Life Time Grand Prix series presented by Mazda and view the roster of athletes selected for the 2023 series, please visit https://www.lifetimegrandprix.com. More information about Life Time athletic events is available at https://my.lifetime.life/athletic-events.html.

 

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

 

About Cold Collaborative

Cold Collaborative pursues stories centered around adventure and conservation because we believe that life is lived better outside. What sets Cold Collab apart from other production companies is our unwillingness to compromise this ethos. As filmmakers, we seek high cinematic value with the use of a RED & CANON platform, using a mixture of Verite and dynamic movement. Cold Collab’s minimal approach has the ability to engage in stories in a way that provides unique authenticity and moments of raw value. To learn more about Cold Collaborative, visit: https://coldcollab.com.

 

About Shannon Vandivier

Shannon Vandivier is Cold Collaborative’s Owner and Director. Shannon is a skilled filmmaker whose desire is to focus on stories that engage us on an intrinsic human level. His cinematic style focuses on curating stories of journalistic integrity and high cinematic value. To learn more about Shannon, visit: https://www.linkedin.com/in/shannon-vandivier.

 

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Sierra Designs Moves Up the Mountain with 2023 Releases

FOR IMMEDIATE RELEASE

Leading outdoor gear innovator pushes the limits with defining new equipment

 

January 17th, 2023 – Broomfield, CO –  Award-winning camping equipment manufacturer Sierra Designs proudly announces an expansion of its Pushing the Limits collection with two new product launches: Elemental Quilt and Flex Hike daypack. Long guided by its mission to fundamentally redefine how we live in the backcountry, Sierra Designs is thrilled to continue the elevation of its innovative and sustainable design.

Providing optimal versatility, Elemental Quilt is the first-of-its-kind sleeping bag and quilt hybrid made with 100% recycled synthetic materials. Weighing in at 1lb, 15.3oz and with a temperature rating of 35°, Elemental Quilt is the next innovation of a sustainable sleeping bag, in quilt form. An ideal hybrid for thru-hikers and backpackers, this sub-two pound, synthetically insulated bag is a lightweight choice for cool and damp conditions. The oversized quilt easily converts into a sleeping bag with one simple zip and locks in heat with an adjustable hood, draft collar, insulated hand pockets, and foot box. Elemental Quilt is responsibly made with a PFC-Free 100% recycled 10D nylon ripstop shell and liner, and 100% recycled SierraLoft Eco synthetic insulation. The quilt also comes equipped with optional Pad Lock attachments to keep sleeping pads secure. The all-new Elemental Quilt will be available Spring 2023 for $199.95.

The Flex Hike daypack is the perfect companion for multi-sport explorers. Designed to expand to your evolving day trekking needs, the Flex Hike has expandable gussets that adjust the pack’s volume from 20L to 30L. With dual adjusting shoulder straps, the Flex Hike provides a customizable fit for torsos sized 15”-19”. Lightweight at 1lb, 14oz, this versatile pack also features two mesh side pockets, side waist belt pockets, a front hidden zippered pocket, a small stash pocket in lid for valuables, and is hydration reservoir ready. The Flex Hike daypack will be available Spring 2023 for $149.95. “We’re excited to continue with Sierra Designs’ history of innovation by bringing new and creative outdoor solutions to campers and backpackers alike,” says Alexandra Black-Paulick, Marketing Manager for Sierra Designs.

 Sierra Designs’ outdoor products are specifically designed to make getting outside easier and more enjoyable and with the least impact possible so that we may all continue to enjoy and protect the wild places we love. Sierra Designs is committed to evolving their designs and leading by example in finding ways to transition to materials that use fewer resources, discard less, and better protect public health. Learn more about Sierra Designs’ sustainability efforts here. For more information on the new Elemental Quilt and Flex Hike daypack, contact Katie Richter at katie@darbycommunications.com.

 

About Sierra Designs:

Born in California and bred on the trail, Sierra Designs has been on a mission to redefine how people interact with the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that adventures should be within everyone’s reach, because it’s not only about the destination, it’s about the journey you take along the way. Find more information at www.sierradesigns.com.

The High Fives Foundation 2023 Annual Ski-A-Thon Series Kicks Off on March 5th in Sugarbush, Vermont

TRUCKEE, California (January 16, 2023) – The High Fives Foundation, the leader in adaptive sports and injury prevention, today announces the launch of the 2023 Ski-a-Thon Series fundraiser. The 12th annual series will comprise three charity events in Vermont, California and Colorado, where participants ski to raise donation funds for the organization and can win prizes. The Ski-a-Thon Series is a keystone fundraiser for The High Fives Foundation and a staple event for participating communities.

Participants can register for each event in advance and begin to raise funds as individuals or teams and compete for prize packages of gear and goods provided by YETI, Eddie Bauer, Arcade Belts, GoPro, SMITH, Phunkshun Wear, Outdoor Tech, YAKIMA, Big Agnes and more. There is also a chance to win additional prizes based on lap count during each event’s specified date and location.

Event #1: March 5, 2023 – FAT Ski-a-Thon, Sugarbush, VT

The first event in the series, The FAT Ski-a-Thon kicks off March 5 in Sugarbush, VT. Launched in 2012, the event has grown to become the highest-grossing event in the series, raising over $272,532 by 144 participants in 2022.

Participants can register for the 2023 Fat Ski-a-Thon here.

Event #2: March 26, 2023 – Mothership Classic at Palisades Tahoe, Olympic Valley, CA

The next ski-a-thon on the calendar is the 9th Annual Mothership Classic. The event was born when Arcade Belts Co partnered with High Fives to sponsor friends for 25 cents a lap in 2012. The event has grown significantly over the years, raising $183,600 by 133 competitors in 2022.

Participants can register for the 2023 Mothership Classic Ski-a-Thon here.

Event #3: April 15, 2023 – Retro Shred-a-Thon, Winter Park, CO

The final ski-a-thon of the year is the 8th Annual Retro Shred-a-Thon, set to take place on April 15th, 2023, in Winter Park, Colorado. Created with Phunkshun Wear, the Retro Ski-a-Thon is gaining momentum with increased fundraising efforts with $44,820 raised in 2022.

Participants can register for the 2023 Retro Shreda-a-Thon here. 

Beginning in 2012, The High Fives Foundation Ski-a-Thon series has grown each year in participation and raised funds. The fundraising goal for 2023 is $500,000 for High Fives programs, which support athletes and veterans through the foundation’s Empowerment Fund.  We look forward to seeing you on the slopes in 2023!

 

About The High Fives Foundation:  The High Fives Foundation is a California-based, national 501(c)(3) nonprofit organization that focuses on preventing life-changing injuries and providing resources and hope to those affected. Since its inception in 2009, the Foundation has helped over 600 athletes and veterans from 44 states + Canada.

For more information, visit www.highfivesfoundation.org.

High Fives Foundation Announces Eleven New Members to Board of Directors

TRUCKEE, California (January 16, 2023) – High Fives Foundation, the leading adaptive sports and injury prevention nonprofit has appointed eleven new members to its board of directors, including a new board president, Susan Stone.

The foundation has also appointed Jamison Blair (Lake Tahoe Realty), Courtney Laggner (Darn Tough Vermont), Katie Steinharter (Ikon/ Alterra), Sydney Kirby (Smith Optics), Katie Besso (Guild Mortgage), Anthony “Big Ant” Thomas (Personality), Darlene B (Monster Energy Cares), Craig Abruzzo (Morgan Stanley), Richard Lewis (Hightower Advisor), and Tim Burr (Return to Dirt) to the board of directors. All appointments began on December 17, 2022.

The new board appointees are a representation of the diverse groups that support and drive High Fives’ growth and influence. Each member brings knowledge and expertise from their respective field to High Fives programming development and is a passionate member of the outdoor community.

“We are proud and honored to expand our board membership with a powerhouse group of experts and leaders from businesses and industries that have helped shape the outdoors.” said Roy Tuscany, High Fives Foundation founder and CEO. “We are also thrilled to have Susan Stone join as our board president, and lend her passion and extensive business and leadership experience to High Fives.”

Stone was named one of Entrepreneur’s 100 Most Influential Women of 2022 and is the current chief executive officer of Ubiquitous Technology, a leading transparent solar energy technology company. Previously, she was the founder and CEO of Sierra Wasatch Capital and managed early-stage investing for Riverhorse Investments in Los Angeles. She brings extensive leadership experience and a lifelong passion for the outdoors.

“I have been an avid fan and supporter of High Fives for years and am honored to join the foundation as board chair and president,” said Stone. “I am excited to work with such an outstanding and passionate team to help expand our programming and make a real impact on our community and the lives of our program participants.”

Stone will take the seat of Board President Emeritus Tyler Lightcap, a founding board member who played a major role in the foundation’s inception in 2009.

“I have no doubt that Susan will lead High Fives with distinction and positivity and guide the organization into its next era.” Said Board President emeritus Tyler Lightcap. “It has been an honor to help lead the High Fives Foundation, and I will be a lifelong advocate and supporter and look forward to its continued growth.”

In addition to Susan’s appointment, the foundation has also announced expanded board positions on the newly formed Empowerment Athlete Committee. High Fives athlete Tim Burr is the first member to join the new committee and the first High Fives athlete to join the foundation’s board of directors. The Empowerment Athlete Committee aims to ensure that the mission and vision of The High Fives foundation continues to advance for athletes, and be guided by athletes.

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About The High Fives Foundation: The High Fives Foundation is a California-based, national 501(c)(3) nonprofit organization that focuses on preventing life-changing injuries and providing resources and hope to those affected. Since its inception in 2009, the Foundation has helped over 600 athletes and veterans from 44 US states and Canada. For more information, visit www.highfivesfoundation.org.

prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB

CARLSBAD, Calif. – January 12, 2023 – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January 12, 2023. The series is created by Jason Momoa through his production company On the Roam, along with legendary rock climber and prAna adventurer Chris Sharma, and The Intellectual Property Corporation (IPC). Sharma and fellow prAna climbing adventurer Meagan Martin co-host the series.

“Founded 30 years ago in Carlsbad, California, prAna set out to bring street style cool and conscious thinking to the function-first clothing that dominated the climbing world,” said Monica Mirro, president of prAna. “We continue to build on that legacy today and are thrilled to shine light on the sport while supporting emerging climbers in THE CLIMB.”

THE CLIMB is a visually-arresting and life-changing adventure that represents the foundations of rock climbing and exploration of the human spirit. In this all-encompassing competition, amateur climbers are put through a rigorous series of mental and physical challenges, utilizing some of the most intimidating ascents in the world to crown the world’s best amateur climber with a prAna sponsored climbing ambassadorship and a $100,000 cash prize.

View the first three episodes of THE CLIMB on HBO Max starting January 12, 2023. Follow prAna on Instagram for updates and visit prana.com for the brand’s latest sustainable, active outdoor apparel including its climbing collection.

 

About prAna

Born from the experience. Inspired by the spirit of adventure.

prAna grew from the idea that creating high-quality clothing for climbers and yogis, in a way that respected people and the planet, could – and must – live hand in hand. We’ve evolved these past three decades, but remain rooted in these founding values while now providing apparel for climbing, hiking, yoga, swim – or wherever life takes you. Learn more at prana.com.

 

THE CLIMB Credits: THE CLIMB is executive produced by Eli Holzman, Aaron Saidman, Erin Gamble, and Matt Shanfield, and Fred Pichel on behalf of The Intellectual Property Corporation (IPC), a part of Sony Pictures Television. Jason Momoa, Brian Mendoza, and James Mendoza serve as executive producers for On the Roam, as well as Chris Sharma and Jonathan Retseck.

Outdoor Retailer owner, Emerald, acquires consumer event specialists, Lodestone Events

We are excited to announce the acquisition of consumer event specialists Lodestone Events, producers of the hugely successful Overland Expo series of adventure travel consumer shows. Lodestone is also Outdoor Retailer’s strategic partner on Outdoor Adventure X, Emerald’s first outdoor consumer event. Emerald and Lodestone share a mission to promote, encourage, and celebrate outdoor recreation.

All Lodestone employees will join the Emerald team, with Lodestone founders Lindsay Hubley and Jessica Kirchner joining Emerald’s management team and continuing to lead the Overland Expo series. In addition, they will oversee Outdoor Adventure X, debuting this June 17-18, 2023, at Snowbasin Resort in Huntsville, Utah.

Overland Expo is the world’s premier event series for adventure travel enthusiasts and stages four consumer shows annually, one each in Arizona, Oregon, Colorado, and Virginia. Last year, the events attracted nearly 80,000 consumer attendees, 1,300 exhibitors, and 250 journalists. In addition to a wide variety of camping and product demonstrations, attendees had access to 1,700 hours of classroom-style education, roundtable discussions and hands-on instruction across 1,380 sessions.

“Bringing the Overland Expo series of four premier events and Outdoor Adventure X together creates an expansive offering of consumer experiences not seen before in the outdoor community,” said Jeff Davis, group vice president, Emerald. “We look forward to the synergy these iconic gatherings bring to our collective events while creating even greater value for the entire outdoor ecosystem, from manufacturers to retailers and consumers. With the growing demand for outdoor experiences, we are excited to increase the opportunities for consumers to engage directly with their preferred products and brands, as well as discover new gear and opportunities to support their outdoor pursuits.”

“Overland is a growing market segment, recognized and valued by the outdoor industry at large. Overlanders are outdoor enthusiasts and explorers who outfit their vehicles for backcountry adventures, which often include hiking, camping, paddlesports, cycling, and climbing,” said Lindsay Hubley, Managing Partner of Lodestone Events.

“We’ve spent the last four years enhancing the attendee and client experience at Overland Expo events, developing the brand’s daily digital content offerings, and syndicating the event series into high-demand markets. Our team is more than just consumer event experts; they are passionate about gathering communities of enthusiasts to get trained, outfitted, and inspired for their outdoor adventures. In addition, we are inspired by Emerald’s commitment to connecting enthusiasts with the brands they love in live event environments. We look forward to continuing to enhance the client and attendee experience at events and applying the core business philosophies that have made Overland Expo successful in developing Emerald’s B2C properties,” Hubley added.

Overland Expo joins Emerald’s action and outdoor portfolio of events that includes Outdoor Retailer Winter, Outdoor Retailer Summer, The Summit by Outdoor Retailer, Outdoor Adventure X, Surf Expo, and Shop-Eat-Surf.

Carbon, Altitude, and Innovation Highlight La Sportiva’s Footwear Collection for Fall 2023

BOULDER, CO (JAN 11, 2023) – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new footwear line for fall 2023. The new collection is designed for the adventurous, offering cutting-edge products for runners, climbers, mountaineers, and skiers. These items represent an evolution of winter gear, with advanced technologies that provide innovative solutions for demanding athletes looking to push boundaries.

“High altitude mountaineering is one of the most perilous activities that an athlete can embark on,” said Jonathan Lantz, President of La Sportiva North America. “The combination of frigid temperatures and a low concentration of oxygen makes for an incredibly inhospitable environment where warmth and reliability from your footwear is essential for survival. The new G-Summit is designed to meet the needs of the mountaineers that dare to tackle these treacherous objectives.”

Weighing in at a mere 830 grams, the $849 G-Summit sets a new benchmark for high-altitude technical mountaineering. La Sportiva set out to fulfill two needs in the climbing community with this boot. The first was to create a warm single boot for high-altitude climbing, and the second was to create a precise double boot for extended expeditions in challenging climates. To achieve this, the Italian brand included an additional liner that turns this lightweight offering into a double boot for increased warmth in sub-zero temperatures. The G-Summit comes equipped with a Vibram Dura Step compound that offers exceptional grip in low temperatures and wet terrain. Precision is paramount in the alpine, and this novel boot includes an integrated Boa fit system that can be adjusted while wearing gloves in arctic temperatures.

The Jackal II GTX is the perfect winter companion for every runner. This well-cushioned $195 trail runner features a wide, high-volume fit and a FriXion XT 2.0 rubber compound that provides fantastic grip on icy roads and snowy trails. The new iteration keeps what worked from the first version, adding a new eco-friendly lightweight upper that increases breathability and helps the shoe to shed nearly an ounce of weight. A Gore-Tex® Invisible Fit liner with Gore-Flex® protects runners’ feet from the elements without altering the fit of the shoe, while a unique combination of EVA and Infinitoo PU inserts in the midsole provides responsive cushioning to propel runners over any distance.

Built off the award-winning TC Pro platform, the $299 TC Extreme is a high-performance climbing shoe made for sending challenging routes in frigid conditions. This all-day workhorse comes equipped with added insulation and a weather-resistant gaiter to provide the protection necessary for athletes to perform in the most extreme environments. A supported midsole is combined with a P3 patented system to maintain the shoe’s shape over time, while a Vibram® XS Grip2 rubber compound provides perfect performance in cold conditions.

La Sportiva is releasing two new lightweight ski boots for the 2023 season, the Stratos VI and the Raceborg II. The $2500 Stratos VI is the reference point for every other product in this category. The 530-gram full-carbon boot is handmade in the company’s Italian factory and employs an innovative construction that helps to reduce weight without sacrificing durability. Dampening inserts reduce vibrations in the shell at high speeds to create a boot that can perform in the most intense race situations.

The Raceborg II is a 735-gram hybrid Grilamid® and carbon fiber boot that walks and skis like a dream. One of the lightest boots on the market, the $1800 Raceborg II is a high-performance machine that combines light and elastic plastic materials with responsive carbon fiber. This race-ready boot can be punched and stretched to accommodate a wide variety of foot shapes and includes a new locking system, which was derived directly from the state-of-the-art Stratos VI.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the fall of 2023. Select samples for media will be available prior to the release of the line. Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit https://www.lasportivausa.com or visit their Facebook page at: https://www.facebook.com/LaSportivaNA/ .   

Tailwind Nutrition 2023 Athlete Team Headlined by Bandera 100k Winner Courtney Dauwalter

Team highlights Tailwind’s commitment to numerous endurance sports by including professional runners, cyclists, Nordic skiers, and triathletes

DURANGO, Colo. (Jan. 11, 2023) – Tailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports. The team includes 5-year Tailwind athlete and ultrarunning icon Courtney Dauwalter, who recently won the 2023 Bandera 100k race in Texas on Saturday, setting a new women’s course record in 8 hours and 59 minutes.

Dauwalter’s win earned her an automatic spot to compete in this year’s Western States 100. Fellow Tailwind athlete John Kelly ran in the front group for much of the race, ultimately finishing 6th in the men’s field.

“Starting the year playing on the trails of Texas was fun, and very tough,” says Dauwalter. “My legs are sore! I’m super excited to have the opportunity to run Western States this summer!”

In 2022, Dauwalter won the Hardrock 100 (also setting a course record) and she set a new fastest known time on the Collegiate Loop in Colorado. Next up for 2023, she will focus on the Transgrancanaria in February. Dauwalter will then set her sights on the elusive Western States/Hardrock double; two of the country’s most prestigious 100 milers set just three weeks apart.

Dauwalter and Kelly are just two of the 22 elite athletes that Tailwind is supporting in 2023. The team includes a cast of runners, cyclists, skiers, and triathletes who trust Tailwind Nutrition products to support their fuel, hydration and recovery needs throughout training and competition.

“We are both excited and proud to have such a talented and genuine group of athletes representing Tailwind for the 2023 season,” said Maggie Guterl, Tailwind Athlete & Events Manager. “We are constantly impressed by the work they put into their achievements. Tailwind is honored to be supportive of athletes that make changes not only in their sport but the communities that make those sports what they are.”

Tailwind Nutrition 2023 Athlete Team Roster

In 2022, the Durango-based brand celebrated its 10th anniversary. For more information on Tailwind Nutrition and to keep up with Tailwind Nutrition athletes, please visit: www.tailwindnutrition.com, Tailwind’s blog and follow their adventures on Instagram (@tailwindnutrition) and Facebook.

 

About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com

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