Archives: Press Releases

STOCKHOLM, Sweden (May 14, 2025) — RECCO, the global standard in outdoor search technology, is proud to announce the latest milestone in its ongoing partnership with CamelBak: the launch of the H.A.W.G. 20 mountain bike pack, the first MTB backpack on the market equipped with an integrated RECCO reflector.

Building on their shared commitment to safety and innovation, RECCO and CamelBak continue to make outdoor enthusiasts more searchable in the event of an emergency. The new H.A.W.G. 20 does as its name suggests – hauls a lot of water and gear. The pack is designed for serious mountain bikers who prioritize both performance and peace of mind. With the addition of RECCO technology, the pack allows professional rescue teams to locate users using RECCO SAR Helicopter Detectors, a growing system with expanding coverage across North America, Europe and Nepal.

“We are thrilled to integrate RECCO® technology into our H.A.W.G. 20,” said Tonya Turk, Category Manager at CamelBak. “This partnership underscores our commitment to safety and innovation, ensuring that our customers can enjoy their adventures with an added layer of security.”

The H.A.W.G. 20 combines ample storage, smart hydration features, and now, integrated passive safety, a reflector that requires no power, no activation, and works year-round. As the RECCO SAR helicopter detector network continues to grow, more people across outdoor disciplines are becoming searchable in case of emergency.

The RECCO SAR helicopter system is used to search for missing people outdoors year-round. The helicopter detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and risk exposure for rescue workers during missions.

The CamelBak H.A.W.G. 20 with RECCO technology is available now at select retailers and online at www.camelbak.com.

For more information on RECCO and the global RECCO rescue network, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

About CamelBak

CamelBak is a leading provider of innovative hydration solutions for outdoor enthusiasts and athletes. With a focus on quality, durability, and performance, CamelBak products are designed to meet the needs of those who push their limits.

Media Contact

Verde Brand Communications

(307) 200-7003

recco@verdepr.com

 

RecPak, the revolutionary nutritionally complete instant meal designed specifically for outdoor adventurers, is proud to announce its participation in Small Business Sales Week from Tuesday, May 13th to Tuesday, May 20th, 2024.

Born from founder Deed Ziegler’s experience as a Marine Corps officer in some of the world’s most challenging environments, RecPak has quickly established itself as the go-to nutrition solution for those who push the boundaries in remote settings – from mountaineers and ultrarunners to search and rescue personnel.

“When every ounce matters and stopping isn’t an option, our customers need nutrition they can count on,” said Deed Ziegler, RecPak founder. “Small Business Sales Week gives us an opportunity to connect with more outdoor enthusiasts who understand that proper fueling shouldn’t compromise mobility or performance.”

During this special week, customers can find exclusive discounts on RecPak’s signature 700-calorie powder meals in Chocolate, Vanilla Chai, and Coffee flavors. These products combine the complete nutrition of a meal with the convenience of a snack—simply add water and drink on the move.

As a veteran-owned company committed to social responsibility, RecPak has donated over 6,000 packs to first responders in Ukraine and supports conservation efforts as a member of 1% For The Planet.

Special offers will be available by visiting the Garage Grown Gear sale landing page, starting May 13th. RecPak is also featured among the 90+ exceptional outdoor brands participating in this celebration hosted by Garage Grown Gear.

For more information about RecPak, visit www.recpak.co or follow @recpakco on Instagram.

About RecPak

RecPak provides nutritionally complete instant meals for outdoor adventurers and professionals who need to save space, weight, and time in challenging environments. Designed by top sports dietitians, our products deliver 700 calories of balanced nutrition in a lightweight, durable pouch that fits in your pocket. RecPak is veteran-owned, made in the USA, and committed to supporting conservation and humanitarian efforts.

Media Contact:

Eli Kerr
4elikerr@gmail.com

 

May 12, 2025—Appleton, WI—One night under the stars was all it took to inspire a new brand dedicated to elevating outdoor adventures by bringing people together. Founded by a longtime engineer, TRAVOCA was born from a moment of inspiration under a starry sky during his first overlanding trip in the mountains of Virginia. The emerging brand, which crafts elegantly rugged gear for overlanders and outdoor enthusiasts, will debut at Overland Expo West in Flagstaff, Arizona, from May 16 to 18.

After two decades of designing high-end home appliances, TRAVOCA’s founder realized that the comforts of home could—and should—travel with us. Headquartered in Wisconsin with a global footprint, TRAVOCA designs elegant yet functional products that make cooking, relaxing, and connecting easier in the great outdoors. From state-of-the-art 12V dual-zone eCoolers and portable power stations to beautifully crafted titanium drinkware and camp kitchen accessories, TRAVOCA’s products inspire confidence for exploring the natural world—whether in the backcountry or the backyard.

“As a teardrop-trailer adventurer who’s summited the highest peaks in the 48 contiguous states, I’m thrilled to reveal the TRAVOCA brand and Coming Soon Products at Overland Expo West,” says Stuart Rudolph, Managing Director, TRAVOCA USA LLC. “These goods are built to perform and please the eye.  The team has worked tirelessly to create a welcoming and refined aesthetic across all of our touchpoints.”

Sharon Scott, Senior Brand Director for TRAVOCA, adds, “I’ve been privileged to shepherd legacy brands with 100+ year legacies, and nothing compares to the excitement of building a brand and product range from scratch.”

TRAVOCA’s flagship product is the Rigel 60DZ eCooler, a portable fridge/freezer designed in Utah.  Premium features combine high-end functionality with maximum efficiency for fresh food and frozen treats on the go. The Rigel eCooler is crafted from durable steel, featuring an overmolded base and external bamboo panels for a unique, elegant appearance. Vacuum-insulated panels provide 60-80% longer insulation protection, keeping items colder for longer while using less power and increasing usable interior space. The Rigel features dual temperature zones thanks to a removable interior panel, allowing users to customize their setup for both fresh and frozen goods. The insulated steel top is fully removable and opens in multiple directions, providing easy access regardless of the configuration. The Rigel DZ eCooler series will include 25, 35, 45, and 60-liter options, with pricing from $649.99-899.99, and will be available late Summer 2025.

Additional products in TRAVOCA’s debut line will include the VEGA 1500 portable power station, VEGA SOL 200 portable solar panel, and Gemma line of titanium drinkware. All of TRAVOCA’s product offerings will be on display at Overland Expo West in booth S2. For more information, visit travoca.com or contact Suzanne Hermann at suzanne@darbycommunications.com.

ABOUT TRAVOCA

TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that enhance every journey, from the backcountry to the backyard. Our gear combines timeless design and reliable performance to bring people together, making outdoor living simpler, more connected, and more memorable. At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.

SEATTLE – Specialty outdoor retailer REI Co-op celebrates its members and their active lives with the return of its biggest sale of the year. REI’s Anniversary Sale runs May 16 – 26 with major savings on gear and apparel brands that inspire outdoor adventures. Everyone is invited to take advantage of great deals, and members will enjoy extra savings just for them.

A digital catalog is available now to serve as a resource to those who wish to plan for the sale and future adventures.

Highlights include:

• 30% off REI Co-op brand clothing and gear (excluding bikes)
• 20% off all Co-op Cycles bikes
• 25% off all Smartwool clothing and accessories
• 20% off all Thule and Yakima racks, roof boxes and rack accessories
• 25% off all Hydro Flask drinkware, kitchenware and accessories
• Save $100 on Garmin inReach Mini 2 and all fenix 8 watches
• 15% off all BOTE SUP boards and accessories
• 25% off selected gear from Big Agnes, Black Diamond, Coleman, Exped, Kelty, NEMO, Therm-a-Rest and more
• 25% off selected clothing from Cotopaxi, Fjällräven, KUHL, Outdoor Research, prAna, The North Face and more
• 25% off selected footwear from Altra, Danner, KEEN, La Sportiva, Oboz and more

REI Co-op members can also save 20% on one full-price item and an extra 20% off one online REI Outlet item from May 16-26 by using coupon code “ANNIV2025.”

The REI Anniversary Sale is a great time to become a member to enjoy deeper deals during the event. Members who join the co-op for a one-time $30 fee enjoy year-round benefits, including access to the co-op’s used gear and trade-in program called Re/Supply; discounts on shop services; annual member reward of 10% back on eligible purchases; extended satisfaction guarantee window of one year; free U.S. standard shipping, and more. REI Mastercard cardmembers earn 5% in REI Co-op Mastercard Rewards on all REI purchases, including Anniversary Sale purchases.

About REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is building on its nearly 50-year foundation to step confidently into the future, where innovation meets inspiration and performance is amplified.

“This brand refresh is about much more than a new look — it marks a new chapter in how we serve today’s athletes,” says Trip Randall, CEO of Superfeet. “Superfeet has always been trusted by those who push limits. Now we’re doubling down on innovation and performance to power every kind of athlete, wherever their pursuits take them.”

This next chapter introduces a new logo, refreshed visual identity, and an updated marketing approach that celebrates athletes who pursue progress across every arena, from courts and trails to job sites and city streets. At its core is athlete-first messaging, unified under the guiding narrative ‘Powered by Superfeet,’ a platform designed for collaboration and built to elevate real athlete stories.

To bring this new vision to life, Superfeet is thrilled to be working with Olympic Gold Medalist track athlete, entrepreneur, mother, and TV broadcaster Sanya Richards-Ross to be a Superfeet athlete and partner in this brand evolution.

Richards-Ross’ journey, from world champion sprinter to business leader and mother, embodies the spirit Superfeet champions, celebrating performance at every stage. Together, Superfeet and Richards-Ross are redefining performance in this new brand transformation.

“Performance isn’t just about crossing the finish line first,” says Richards-Ross. “It’s about showing up every day with strength, confidence, and heart. I’m proud to partner with Superfeet. They are a brand that supports the athlete in us all. From the track to running a business to chasing my kids around, Superfeet keeps me moving, powering my every step.”

Superfeet is doubling down on its heritage of innovation to serve the broad spectrum of athletes, with products, services and experiences, specifically tailored to meet their unique demands. From runners and team sport athletes competing at the highest level to workers spending long hours on their feet to those navigating the city — all of them demand performance.

To support its brand evolution, Superfeet will launch new sport- and work-specific insoles later this year, engineered for athletes who demand everything from their gear, and from themselves:

• Run Pacer Elite, Available Fall 2025
  The pinnacle offering in Superfeet’s line of trim-to-fit running insoles, featuring a revolutionary Carbitex® plate paired with high-rebound SuperRev™ foam to power dynamic propulsion and long-lasting comfort. Built for 20% more energy return with every stride so runners can go further, faster, and feel better doing it.
• Sport Ultralight, Available Fall 2025
  A light yet powerful foundation built with high-performance SuperRev™ foam and EVOLyte® carbon fiber-infused arch support. Engineered to be 25% lighter so every step feels faster, smoother and effortless.
• Puncture Resistant Support, Available Late 2025
  A flexible, puncture-resistant plate shields against sharp hazards, without bulk or restriction. Paired with SuperRev™ foam cushioning for rugged protection to meet the demands of workers in harsh conditions.
• ESD Cushion, Available Late 2025
  Ultimate comfort with clinically proven support for ESD footwear. Each layer, from the top cover to the forefoot pad, is made with electrostatic dissipative materials for ultimate protection.

Paired with the brand refresh, these new product launches will serve athletes committed to being better than the day before, whether competing in a sport, powering through back-to-back shifts, or navigating city streets.

For more information and media inquiries, please contact Andrea Green at andrea.green@rygr.us.

###

ABOUT SUPERFEET WORLDWIDE, LLC

Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to initiatives that improve access to movement and sport for future generations. For more information, visit superfeet.com.

For media inquiries:

Andrea Green

Senior PR Account Manager

andrea.green@rygr.us

 

 

PARK CITY, Utah – May 7^th, 2025 – Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omni channel deployment and contribute to its multi season, multi-sport strategy. In this pivotal role, Ketcheson will be responsible for driving the company’s global commercial strategy across both Business-to-Business (B2B) and Direct-to-Consumer (DTC) channels.

Adam brings over 20 years of extensive experience in the sporting goods industry, with a proven track record of success in leading large teams for global brands. His deep understanding of the market, coupled with his passion for outdoor sports, makes him an invaluable addition to the Rossignol leadership team.

Adam’s career began at Salomon Canada, and he later joined The North Face where he held a global brand role. He subsequently served as VP of Brand Marketing and DTC at Arc’teryx. Most recently, Ketcheson held the position of Chief Commercial Officer at MEC in Canada.

“I’m excited to join the Rossignol Group and have the opportunity to work with a rich portfolio of brands, each with a unique heritage and a strong commitment to innovation and performance,” said Adam Ketcheson. “Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touchpoints.”

“We are thrilled to welcome Adam to Rossignol,” said Vincent Wauters CEO. “His strategic vision and deep understanding of our industry will be instrumental in accelerating our growth. Adam’s leadership will be key in driving our omni-channel strategy, encompassing both our valued B2B partners and our growing DTC operations, and enhancing our customer experience worldwide.

“ I also want to express my most sincere gratitude to François Goulet for his outstanding contribution over the last 30 years. Francois will retire at the end of the summer from his role as Rossignol Group President for North America and China and VP Global Sales. His commitment to lead international sales deployment enabled the group to grow into a global mountain sports leader. His determination, dedication to our brands and expertise will be a source of inspiration going forward!”

Ketcheson will be based at Rossignol’s global headquarters in France, and his appointment is effective June 2^nd 2025.

 

FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is building on its nearly 50-year foundation to step confidently into the future, where innovation meets inspiration and performance is amplified.

“This brand refresh is about much more than a new look — it marks a new chapter in how we serve today’s athletes,” says Trip Randall, CEO of Superfeet. “Superfeet has always been trusted by those who push limits. Now we’re doubling down on innovation and performance to power every kind of athlete, wherever their pursuits take them.”

This next chapter introduces a new logo, refreshed visual identity, and an updated marketing approach that celebrates athletes who pursue progress across every arena, from courts and trails to job sites and city streets. At its core is athlete-first messaging, unified under the guiding narrative ‘Powered by Superfeet,’ a platform designed for collaboration and built to elevate real athlete stories.

To bring this new vision to life, Superfeet is thrilled to be working with Olympic Gold Medalist track athlete, entrepreneur, mother, and TV broadcaster Sanya Richards-Ross to be a Superfeet athlete and partner in this brand evolution.

Richards-Ross’ journey, from world champion sprinter to business leader and mother, embodies the spirit Superfeet champions, celebrating performance at every stage. Together, Superfeet and Richards- Ross are redefining performance in this new brand transformation.

“Performance isn’t just about crossing the finish line first,” says Richards-Ross. “It’s about showing up every day with strength, confidence, and heart. I’m proud to partner with Superfeet. They are a brand that supports the athlete in us all. From the track to running a business to chasing my kids around, Superfeet keeps me moving, powering my every step.”

Superfeet is doubling down on its heritage of innovation to serve the broad spectrum of athletes, with products, services and experiences, specifically tailored to meet their unique demands. From runners and team sport athletes competing at the highest level to workers spending long hours on their feet to those navigating the city — all of them demand performance.

To support its brand evolution, Superfeet will launch new sport- and work-specific insoles later this year, engineered for athletes who demand everything from their gear, and from themselves:

• Run Pacer Elite, Available Fall 2025

The pinnacle offering in Superfeet’s line of trim-to-fit running insoles, featuring a revolutionary Carbitex® plate paired with high-rebound SuperRev™ foam to power dynamic propulsion and long-lasting comfort. Built for 20% more energy return with every stride so runners can go further, faster, and feel better doing it.

• Sport Ultralight, Available Fall 2025

A light yet powerful foundation built with high-performance SuperRev™ foam and EVOLyte® carbon fiber-infused arch support. Engineered to be 25% lighter so every step feels faster, smoother and effortless.

• Puncture Resistant Support, Available Late 2025

A flexible, puncture-resistant plate shields against sharp hazards, without bulk or restriction. Paired with SuperRev™ foam cushioning for rugged protection to meet the demands of workers in harsh conditions.

• ESD Cushion, Available Late 2025

Ultimate comfort with clinically proven support for ESD footwear. Each layer, from the top cover to the forefoot pad, is made with electrostatic dissipative materials for ultimate protection.

Paired with the brand refresh, these new product launches will serve athletes committed to being better than the day before, whether competing in a sport, powering through back-to-back shifts, or navigating city streets.

For more information and media inquiries, please contact Andrea Green at andrea.green@rygr.us. ###

ABOUT SUPERFEET WORLDWIDE, LLC

Founded more than four decades ago, Superfeet Worldwide emerged from the sports medicine division of Northwest Podiatric Labs and has become a global leader in high-performance insoles. Known for its groundbreaking designs that support athletes in the most demanding conditions, Superfeet continues to advance insole technology to enhance athletic performance. The company donates 1% of sales and countless volunteer hours to initiatives that improve access to movement and sport for future generations. For more information, visit superfeet.com.

For media inquiries:

Andrea Green

Senior PR Account Manager andrea.green@rygr.us