Archives: Press Releases

December 5, 2024 – Hudson, WI – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace icy adventures and delivers unmatched functionality, safety, and style.

“The Coors Light Suit is a true celebration of the angler lifestyle, combining the best of Striker’s innovation with the iconic Coors Light brand,” says Richard Pata, Striker Marketing Manager. “Whether you’re dropping a line or raising a can, this suit lets you fish in style while keeping you warm, safe, and ready for any frosty adventure.”

The Coors Light Suit jacket is equipped with Sureflote® flotation assist technology, PrimaLoft® Black insulation for warmth, and Hydrapore® waterproofing. It includes fleece-lined pockets, reflective elements for low-light safety, adjustable cuffs and hood, pit zips for ventilation, and magnetic storm flaps for easy wear. Functional additions like Line Cutterz™ zipper pulls, bottle openers, and D-rings make every outing convenient.

The Coors Light Suit bibs feature Sureflote® flotation assist, reinforced knees and seat panels for durability, and adjustable suspenders for a secure fit. They also include fleece-lined pockets, snap-on hand wipe towels, magnetic storm flaps, and an inseam adjustment system for optimal sizing. Built to withstand the elements, they offer warmth with PrimaLoft® Black insulation and Hydrapore® waterproofing. MSRP: Jacket: $299 | Bib: $299

Available in limited quantities, the Coors Light Suit combines premium materials with iconic branding, ensuring both safety and standout style. Don’t miss this one-of-a-kind collaboration—once it’s gone, it’s gone for good.

For more information, visit Striker Coors Light Suit or email kadegewanter@darbycommunications.com.

About Striker:

Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.

 

 

Boulder, Colo. — December 4, 2024 — Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, is pleased to welcome four executives to its leadership team. The new hires include Kurt Mueller, Chief Revenue Officer, Heather Dietrick, Chief Media Officer, Joel Armijo, Chief Financial Officer, and Lauren Bertolini, Chief Product Officer.

The new C-suite hires at Boulder-based Outside follows the company’s August announcement of its acquisition of MapMyFitness from Under Armour, Inc., the launch of a new social activity feed on all its media platforms, and the upcoming second annual Outside Festival and Summit in Denver this spring.

“This executive team brings a diverse wealth of experience and expertise to Outside, and positions us to continue our growth and leadership in the media and the outdoor industry,” said Robin Thurston, Founder & CEO of Outside Interactive Inc. “Their proven track records in scaling businesses, driving innovation, and delivering exceptional results make them invaluable additions as we continue to expand Outside’s product offerings and deepen our connection with a growing audience.”

New Executive Team Members

Kurt Mueller, Chief Revenue Officer
Kurt Mueller, Outside’s Chief Revenue Officer, brings over 20 years of experience in media sales and operations across digital media, CTV, branded content, and data solutions. A proven leader, Kurt has driven revenue growth and transformative change as both a COO and CRO. In his new role at Outside, Kurt will be responsible for leading the company’s advertising sales revenue strategy and execution, and lead a team of 80 sales representatives and operators.

Kurt played a pivotal role in The Onion’s transition from print to digital, scaling its operations and developing new revenue streams through its branded content division, Onion Labs. He was part of the leadership team that oversaw The Onion’s acquisition by Univision as part of Fusion Media Group, where he redefined business models and go-to-market strategies.

After nearly a decade at The Onion and FMG, Kurt served as Chief Revenue Officer at Ranker, shifting the company’s focus to first-party data solutions for networks and streamers.

Beyond his career, Kurt lives in Chicago and serves as an advisor and board member at Inkshares. He’s an active skier, biker, golfer, and triathlete and holds a BA from Western Michigan University and an MBA from the University of Notre Dame.

Heather Dietrick, Chief Media Officer

Heather Dietrick is the Chief Media Officer at Outside Interactive Inc., where she leads the company’s media brands, such as Outside Magazine, Outside Studios, OutsideTV, Backpacker, Velo, Pinkbike, Yoga Journal, and more. Heather oversees all aspects of the media business including revenue, membership, and traffic growth, in addition to other corporate initiatives.

Before Outside, Heather was the CEO of The Daily Beast, where she spent over six years building a successful membership business, driving record traffic, and diversifying revenue through expanded affiliate and advertising products. Prior to that, she served as President and General Counsel at Gawker Media, overseeing overall business strategy, advertising, e-commerce, and editorial. In an earlier career, she was a First Amendment litigator, defending journalists for their stories at places like Hearst and Heller Ehrman.

An outdoor enthusiast, Heather lives in Whitefish, Montana where she is an avid skier and hiker, aligning with Outside’s mission to inspire active lifestyles. She also serves on the boards of The Montana Free Press,as well as the media company Found.

Joel Armijo, Chief Financial Officer

Joel Armijo is a seasoned financial leader with extensive experience in scaling businesses and driving financial results, holding CFO roles at companies ranging from startups to Fortune 100 companies. Armijo serves as Outside’s Chief Financial Officer and will be instrumental in overseeing all financial aspects of the company, including financial planning and analysis, accounting, investor relations, and M&A.

Joel has extensive expertise in subscription and targeted advertising business models, serving as CFO at the country’s largest Pay TV advertising platforms and sports-centric streaming platform, FuboTV. Before joining Outside, Joel was the CFO/COO of Univision’s Local Media Group, the country’s largest Hispanic TV and Radio broadcaster.

Joel’s prior roles include CFO at Comcast Cable’s advertising group and AT&T AdWorks. In addition, Joel served in various corporate finance and strategy roles with the country’s leading Entertainment companies including, DIRECTV, Cablevision Systems, and Time Warner.

Joel also brings an investor perspective to Outside as a former equity analyst at Bank of America/Merrill Lynch within the firm’s Media & Entertainment group.

Joel has an MBA from UCLA and a BA in American History from Wesleyan University. Joel resides in New Canaan, Connecticut with his wife Deb, and teenage daughter Anna Marie. The Armijos enjoy year-round outdoor adventures in Vermont’s Green Mountains.

Lauren Bertolini, Chief Product Officer

Lauren Bertolini is an accomplished leader with expertise in digital media, product development, and operational strategy. Most recently, she served as General Manager of Dwell and Domino at Recurrent Ventures, overseeing editorial, sales, marketing, and product teams. At Outside, Lauren will lead the development of the company’s media sites, core user architecture, and Outside social media platform.

Previously, Lauren spent five years at The Daily Beast, rising from Chief Product Officer to President in 2022, where she led revenue operations, subscriptions, and technology. Her career also includes leadership roles as Head of Product for Fusion Media and Gawker’s Kinja platform and as Chief Operating Officer of Gizmodo (now G/O Media).

Lauren holds a BA in Newspaper Journalism and is based out of Rhinebeck, New York, where she is an active hiker, snowboarder and swimmer, and enjoys any time she can get outside with her husband and son.

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About Outside Interactive Inc.

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 300 million unique users and has over 100M registered users across its network of 25 media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, and more. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.

For more information, contact:
Rachel Weiss
Rachel.weiss@backbone.media

 

 

Wake Forest, N.C. (Dec. 3, 2024) – As part of its ethos to support and give back to the run specialty community, Jogology® proudly announces Harry Chandler of Charlotte Running Company, as the 2024 Future Leader of the Year. The award was presented on November 21 during the Future Leaders of Specialty Retail gathering at The Running Event 2024 in Austin, Texas.

Created in partnership with The Running Event, Jogology’s Future Leader of the Year Award recognizes an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future Leader Award celebrates a person who not only excels in their role, but also someone who inspires and mentors others, driving positive change and shaping the future of run specialty retail.

Chandler’s passion for running began during a high school summer when he fell in love with running after a memorable run in 100-degree heat. Later, his connection with Donny Forsyth and mentorship from John Benedict and Scott Dvorak led him to join the Charlotte Running Company. Chandler’s dedication stems from the support and mentorship he received in the run industry and his desire to give back to the Charlotte running community.

“Harry absolutely exemplifies a future leader of the running industry,” said Tanya Pictor, co-founder of Jogology. “Harry embodies Jogology’s core brand values by inspiring and mentoring others and by giving back to his community. We couldn’t be more excited to present this year’s Future Leader Award to Harry.”

Partnering with and supporting organizations within the running community is a key pillar of the Jogology brand. Through its REACH cause platform and moral proposition, Jogology supports its community of store ambassadors who are the boots on the ground at retail and who make a daily difference in their local communities working in areas of need.

“This award means community and evolution as a summation of past, present and future,” said Harry Chandler. “The community that helped shape my path, the community I’m blessed to be able to pour into and their communities to follow. We are the reflection of our community and that is what Run Specialty has taught me; our values, actions, and successes are shaped by the people who support us, the lives we impact, and the connections we nurture.”

As the recipient of the Future Leader of the Year Award and to support the Future Leaders initiative and Chandler’s ongoing growth, Jogology presented a $4,000 cash prize along with $1,000 in Jogology product for Chandler’s store, which can be used for education, personal development, or community improvement.

Chandler noted, “I plan to use this award as a springboard to explore grant writing and nonprofit initiatives, with hopes of bringing a fitness foundation to Charlotte that will create opportunities for underprivileged youth to participate in sports, benefit from mentorship programs, and experience fitness as a right, not a privilege.”

About Jogology®

Started in 2023, Jogology® is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology® becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.

 

STOCKHOLM, Sweden (Dec. 3, 2024) – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO reflectors into their gear, reinforcing their commitment to safety in high alpine environments.

The EIGER NORDWAND PRO HS collection marks Mammut’s first products equipped with RECCO reflectors, a significant milestone in the brand’s pursuit of innovative safety solutions. These reflectors, designed to make users searchable to professional rescuers, add a vital layer of protection for adventurers.

“The RECCO system has become a standard for professional rescue teams in mountain resorts worldwide. With the integration of RECCO reflectors into our new Eiger Nordwand Hardshell products we are more than excited to provide Mammut consumers with this additional layer of safety,” said Alfred Stoppacher, Mammut Eiger & Innovation Lead.

RECCO rescue reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used in 900+ ski resorts and mountain rescue organizations in 32 countries. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector.  The handheld detector can search efficiently in snowy conditions, while the helicopter-carried detector can quickly search large areas, covering a square kilometer in six minutes. The helicopter detector speeds up search times and reduces risk for rescue workers.

“We are thrilled to partner with Mammut, a brand that shares our commitment to enhancing safety for outdoor enthusiasts,” said Fredrik Steinwall, CEO at RECCO. “By integrating RECCO reflectors into the Eiger collection, Mammut joins a growing network of industry leaders dedicated to making more adventurers searchable in the outdoors.”

The EIGER NORDWAND PRO HS collection will be available in stores starting Fall/Winter 2025. This collaboration reflects an exciting future for both RECCO and Mammut, as they work together to expand the accessibility of advanced rescue technology globally.

For more information on the global RECCO rescue network, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Siena Teare

Verde Brand Communications

(307) 200-7003

siena@verdepr.com

 

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SCHAUMBURG, ILL. (Dec. 3, 2024) –  Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a positive impact in their communities.

The Care Campaign embodies the exceptional traits of the 120-year-old brand and pinnacle products, including superior insulation technology, long-lasting durability, seriously dependable features like hygienic and leak-proof lids when closed, dual-temperature capabilities, and excellent temperature retention. But there’s more to the Thermos Brand, its products and high-performance features.

“What truly sets us apart is the enduring care built into every Thermos Brand product,” said Julie Henricks, executive vice president at Thermos L.L.C. “You can’t see it, but it’s there and it’s why generations of families trust Thermos Brand to keep their favorite food and drinks hot or cold and fresh throughout the day. Since 1904, we’ve put care into everything we do so our products go a long, long way to care for consumers and their families.”

The Thermos Brand goal has always been to make life better with features that are not only practical but purposeful. Whether keeping coffee hot on the go with the Icon™ Series or ensuring a child’s straw stays clean with the hygienic lids on the FUNtainer® water bottle, The Thermos Brand always puts care first.

“We care because our employees and consumers care, too,” continued Henricks. “In today’s busy and distracted world, positive actions often go unnoticed, and we wanted to put a spotlight on exceptional people caring for others and making a real difference in their communities.”

The brand’s new Care Campaign includes an integrated paid, owned, micro-influencer and earned strategy targeting U.S. consumers. The campaign’s micro-influencer program is now live and amplifies the voices of others that embody a purpose and culture of care, including:

• The Care Campaign’s first featured influencer is Hollis, known as @JugglingforJude. Starting at age 9, Hollis used her soccer-juggling skills to fundraise for St. Jude Children’s Research Hospital, inspiring youth in philanthropy and demonstrating the power of girls in sport. Now 19, she continues to juggle, teach, speak publicly, and raise awareness, vowing to keep going so that St. Jude can research, treat and, ultimately, defeat childhood cancer and other life threatening diseases.
• The campaign’s second influencer is Taylor Moxey (@Taylor_Moxey), who turned a small loan into a thriving cupcake business and humanitarian foundation that promotes global literacy through sustainable libraries and educational programs.

To learn more about Thermos Brand and its Care Campaign, follow the stories of the campaign’s micro-influencers as featured by Thermos Brand on Instagram (@thermosbrand) and on TikTok (@thermosbrand). Thermos Brand and Care Campaign assets are available to download here. Thermos Brand collaborated with the brand marketing agency Kindred Creative Group to develop the campaign.

ABOUT THERMOS L.L.C.

For 120 years, families have trusted Thermos® Brand to provide durable, high-performing food and beverage containers for every on-the-go need. No matter what the day may bring, depend on Thermos™ insulation technology to keep food and beverages hotter or colder for longer. Because when it comes to looking after the things that matter most, you shouldn’t have to settle for good enough. Learn more at Thermos.com.

 

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FLAGSTAFF, Ariz. (Dec. 2, 2024) – Kahtoola, the market leader in flexible footwear traction and manufacturer of other products designed to make the outdoors more accessible to everyone, celebrates its 25th anniversary with a continued commitment to sustainable growth, product innovation and giving. Kahtoola means “directly” in Tibetan and was founded in 1999 by avid climber Danny Giovale on a simple idea: celebrate the positive potential of people and empower them to go directly where they want to go.

After a near fatal climbing fall in the icy Italian Dolomites, Giovale developed the Kahtoola Traction System (now the KTS Crampon) in his family’s small backyard workshop determined to improve safety for alpine approaches. The KTS invention pioneered the world’s first-ever flexible traction system and a new product category was born in the outdoor industry. Fast forward a few years and Kahtoola’s flagship product, MICROspikes® footwear traction, has become a household staple enabling hikers, explorers and trail runners to safely and efficiently navigate snowy, icy trails with ease.

Over the past two and a half decades, Kahtoola’s product line has expanded to include a full line-up of gaiters for year-round hiking and multisport adventures, and additional traction devices built for navigating slick city sidewalks, icy roads and snowy local trails. Each flexible footwear traction system is designed to easily slip over shoes and boots to keep winter runners, dog walkers, hikers, professional athletes and grandparents upright in icy conditions while avoiding injury or a costly trip to the emergency room.

“Kahtoola was born from the desire to make people vitally more capable in the outdoors through product innovations and to create a company that is not only a responsible Global entity, but truly makes the world better overall,” notes Danny Giovale, founder and owner of Kahtoola. “Our Product + Purpose mindset is fundamental to Kahtoola. Without both elements at play, I would not have started the company. I was personally deeply motivated to help save lives by filling this critical safety gap in the traction market, but only wanted to start a company if I could truly make it a force for good.”

Since its inception, Kahtoola’s commitment to social and environmental responsibility has provided a grounding energy and deeper purpose for the brand. Each year, Kahtoola contributes 1% of its annual revenue to non-profits focused on protecting the natural world, supporting indigenous cultures and building community.

In celebration of Kahtoola’s anniversary, an inspirational documentary “Designed by Disaster” is screening at film festivals worldwide including Banff Mountain Film Festival and Kendall Mountain Film Festival with an online release planned for spring 2025. The film follows Giovale back to the scene of the climbing accident that compelled him to address a critical safety gap in mountain travel.

For more information on Kahtoola’s story, products, retail partners and philanthropic endeavors please visit www.kahtoola.com.

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About Kahtoola:

Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons and traction systems, including MICROspikes® footwear traction, are built to elevate human potential in the outdoors. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, Ariz. headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit Kahtoola.com.

Media Contact:

Catherine Donovan

Terra PR

323-708-6953

CatherineD@terrapublicrelations.com

 

November 26, 2024 – Hudson, WI – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers with innovative gear designed to not only protect against the harshest elements, but also to save lives.

“Our unwavering commitment to safety, innovation, and performance has been the foundation of our success,” says Craig Poucher, President of Striker. “The stories of anglers who have relied on our products inspire us every day. As we celebrate this milestone, we are more motivated than ever to continue delivering gear that ensures safety, comfort, and excellence on the water.”

In 2011, Striker introduced its groundbreaking Sureflote® flotation-assist technology, embedded in the linings of its full-feature ice fishing suits. This game-changing feature has saved more than 100 lives to date, solidifying Striker’s position as the leader in ice fishing apparel. Over the years, the brand has expanded product lineups to include performance rainwear, UPF apparel, lifestyle clothing, layering pieces, and accessories for every angler’s needs—whether fishing in Florida’s saltwater flats or Alaska’s salmon runs.

To celebrate 15 years of service to the angling community, Striker announces the launch of a limited-edition 15th Anniversary Collection, featuring the exclusive Anniversary Tee and Koozie. These commemorative items honor the passion, resilience, and dedication of the anglers who have been integral to the brand’s journey. Striker’s legacy is built on more than just exceptional products—it thrives through meaningful partnerships with professional anglers and everyday enthusiasts, fostering a community that embodies the true spirit of the sport.

To learn more about Striker’s history and products, visit strikerbrands.com or contact Kade Gewanter at kade@darbycommunications.com.

About Striker:

Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.

 

 

 

 

 

 

 

STOCKHOLM, Sweden (Nov. 26, 2024) — POC, the Swedish brand known for pushing boundaries in sports safety and protection, this week releases a new signature edition with leading freeride skier and current Freeride World Tour champion Hedvig Wessel.

Designed exclusively with Wessel, the new collection stems from Wessel’s natural talents and inspiration drawn from skiing and climbing the beautiful and commanding mountains in her homeland of Norway. This third version of Wessel’s signature series continues to be influenced by her roots.

“Norway’s national mountain, Stetind, inspired my first signature edition with POC, which was followed by Storen,” Wessel said. “Both mountains have beauty and extreme difficulty, and I wanted to follow them with an equally inspiring peak from the Lyngen Alps — Piggtind. When I first saw the sunset and colours that enveloped the mountain I knew I wanted to ski and climb there. And I wanted the collection to speak in the tones I saw and absorbed there, and which would represent the power and beauty of sunsets.”

The new Hedvig Wessel edition includes the Calyx Carbon, Nexal, Nexal Mid and the Devour Glacial, and are inspired by the pink sunsets and beautiful tones of Piggtind.

The Calyx Carbon helmet, certified for mountaineering, skiing and cycling, Nexal goggles and the Devour glacial eyewear are highly suited and developed for technical terrain, especially ski touring where rope work and mountaineering skills are required. It’s an environment where Hedvig spends more time and these products were chosen to meet the demands imposed by skiing in these settings.

As the current Freeride World Tour champion, Wessel inspires many with her technical abilities and natural approach to skiing. But those who followed her journey to the 2024 Freeride World Tour title will know that it has not been straightforward. Wessel started at age 11 with mogul skiing, culminating in representing Norway at two Olympic Games. Having switched to big mountain skiing, today Hedvig is considered as one of the worlds leading freeskiers. It’s her dedication and focus that sets Wessel apart as a skier and artist.

Sofie Tenmark, Special Projects Manager at POC, said: “Being able to work with such a dedicated and talented skier is always a real pleasure. And when that skiing ability is equally matched with a naturally creative and curious mind, the results are just wonderful. The new design we have created together is special, and we are particularly proud to release this edition for all to enjoy.”

The new Calyx Carbon in the collection is limited to fifty pieces, all uniquely numbered and including a handwritten note by Wessel. It will also feature a soft neck warmer. The Devour Glacial will come with a lanyard, ensuring retention in challenging conditions.

Product Page links:

Calyx Carbon Hedvig Wessel Edition

Nexal Mid Hedvig Wessel Edition

Devour Glacial Hedvig Wessel Edition 

Link to assets:

Photos by POC and Sophie Odelberg

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance  pioneer on a global mission: protect lives and reduce the consequences of  accidents for athletes and anyone inspired to be one. Creating all types of  protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. For more information, visit https://poc.com.

About Hedvig Wessel

Hedvig Wessel is Norwegian with a rich and varied background in skiing which originally started at age 11 with mogul skiing, and culminated in representing Norway at two Olympic Games. Having switched to big mountain skiing, today Wessel is considered as one of the world’s leading freeskiers. She has competed around the globe with the Freeride World Tour and is the current Freeride World Tour Champion.

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PARIS, FRANCE (November 25, 2024) — Reju™, the progressive textile-to-textile regeneration company, and Nouvelles Fibres Textiles (NFT), a French company specialising in the recovery of end-of-life textiles, today announced a collaboration on the sourcing and recycling of textile waste to support the building of a circular ecosystem in France. NFT will supply secondary raw materials derived from used or unused waste textiles to Reju for recycling and production of regenerated Reju Polyester™.

Reju and NFT will collaborate to expand the collection and processing infrastructure for apparel and textile wastes from post-consumer and post-industrial sources. The collaboration will also allow for an open supply chain and guarantee 100% traceability of recycled materials.

Reju is developing the infrastructure to take textile waste and regenerate it at scale, starting with polyester. The end product – Reju Polyester™ – is expected to have a 50% lower carbon footprint than virgin polyester and can be regenerated infinitely. Reju’s first demonstration plant – Regeneration Hub Zero – is now operational in Frankfurt, Germany, and will come on line to enable the production of Reju PET in 2025.

Materials supplied by NFT will be processed at Reju’s new Regeneration Hub Zero in Frankfurt, Germany and the future Reju Regeneration Hubs in Europe.

NFT and its partners opened a unique semi-industrial site and research center for textile recycling in November 2023. The pilot line is the first to combine Pellenc ST’s automated sorting technologies with Andritz’ tearing lines to process high volumes of post-industrial and post-consumer textile waste, eliminate hard points, and turn them into industrial grade fiber and raw material feedstock for new recycling technologies like Reju. NFT also provides secondary raw materials to various industries including non-wovens, insulation, composites, plastics, and other textiles.

Patrik Frisk, CEO of Reju: “Reju and Nouvelles Fibres Textiles are using innovation and collaboration to accelerate the transition to a circular textile ecosystem. This valuable partnership demonstrates our collective commitment to addressing the problem of textile waste and developing new ways to use the resources we have within local supply chains. With the collection of textile waste mandatory in the European Union starting in 2025*, it is imperative we have scalable systems and partnerships to process what is collected and keep it from landfills or incineration. Together, Reju and NFT are building the technology and infrastructure to regenerate and reuse materials across industries and change the way we use our resources.”

Eric Boël and Etienne Wiroth, Co-directors of Nouvelles Fibres Textiles: “After 6 years of research and collaborative work, Nouvelles Fibres Textiles is now ready to collaborate with professionals who need to recycle their textiles. We have an innovative turnkey solution that transforms heterogeneous end-of-life textile streams into high-quality homogeneous raw materials while ensuring their traceability. Our partnership with Reju paves the way for the permindustry: a circular, more local, less carbon-intensive, and more collaborative industry—essentially, an industry that does good!”

*Read more about the European Union’s Waste Framework Directive (WFD) here.

About Reju

Reju is a materials regeneration company focused on creating innovative solutions for recycling polyester textiles and PET waste. Owned by Technip Energies and utilizing technology originating with IBM research, Reju aims to establish a global textile recycling circular ecosystem to address PET plastic found in textiles. Learn more at

https://www.reju.com/.

About NFT

Tissages de Charlieu Groupe and Synergies TLC have partnered to create Nouvelles Fibres Textiles: the first industrial infrastructure deploying ANDRITZ’s automated sorting and textile recycling solutions, incorporating sorting technologies from Pellenc ST. It is capable of automatically sorting clothing by composition and color and can also remove hard points and pre-fray garments. At the end of the line, Nouvelles Fibres Textiles produces a secondary raw material designed for industries that use textile fiber (e.g., shredding/spinning, non-wovens, composite materials, etc.). Together with our partners,

ANDRITZ and Pellenc ST, and all our clients, we conduct real-world productions and applied industrial research to address the challenges of valorization and supply chain sustainability. Nouvelles Fibres Textiles is already laying the foundations for a second material preparation plant scheduled for 2026, which will have an annual capacity of 20 to 30 thousand tons of post-consumer textiles and will create around thirty direct jobs.

The creation of Nouvelles Fibres Textiles represents a major advance in reducing the carbon footprint of the textile sector. Automated sorting was the last missing piece of a French circular economy loop, paving the way for a complete ecosystem that brings together brands, social and solidarity economy actors, collectors-sorters, and industrial players from various sectors, all united to serve consumers seeking more traceability and meaning in their donations and purchases.

For further information, contact:

Reju tali.serantes@reju.com
chris@cgprpublicrelations.com

 

Nouvelles Fibres Textiles (NFT)

contact@nouvellesfibrestextiles.com