Renowned Outdoor and Ski Apparel Brand Peak Performance Launches In U.S. Market

ÅRE, Sweden (September 24 , 2024) — Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall 2023 to showcase its pairing of progressive design with technical leadership.

In the U.S., the Scandinavia-based brand will introduce its cutting-edge 2024 Ski Collection, a category where it is well-known through its partnership with the Freeride World Tour. The collection will be available through a newly established e-commerce platform, offering American consumers access to high-performance gear designed for both adventure and style.

Known for seamlessly blending high-performance functionality with Scandinavian minimalist design, Peak Performance has earned a dedicated following across Europe and beyond. Founded by skiers in the mountain town of Åre, Sweden in 1986, the brand was born out of a desire to create apparel that could meet the rigorous demands of extreme weather conditions while offering more stylish, progressive aesthetics. Over the years, Peak Performance has evolved into a versatile lifestyle brand, delivering innovative gear not only for skiing but also for a wide range of outdoor sports such as hiking, mountain biking, and golf, as well as for everyday urban wear.

Peak Performance takes great pride in its deep roots in skiing, showcased by its presenting partnership with the Freeride World Tour (FWT), and the brand’s impressive roster of riders that includes FWT champion Hedvig Wessel, as well as two USA-born Alex Hackel and Svea Irving. With its launch in the U.S., Peak Performance is adding  to its roster, and will continue to  expand its team to support more riders and ambassadors in the US and gain further insights into the North American market.

“The USA’s global influence within fashion and style, alongside a growing community of new outdoor adventure seekers, makes it an ideal destination for Peak Performance,” said Sara Molnar, CEO of Peak Performance. “We couldn’t be more excited to finally offer North American skiers the chance to shop Peak Performance online. This marks a significant next step in our ongoing efforts to bring Peak Performance to the North American consumer, and we look forward to sharing more updates in the near future.”

Along with performance, innovation, and style, Peak Performance remains deeply committed to sustainability. The company develops and incorporates eco-friendly materials and production practices in many of its products, ensuring that consumers can enjoy premium apparel while also making environmentally conscious choices. With a growing demand for premium, versatile apparel that seamlessly blends outdoor performance with urban style, Peak Performance is positioning itself to growing numbers of outdoor consumers with a bold, progressive assortment.

To learn more about Peak Performance and the FW24 collection, please visit: https://www.peakperformance.com/us

About Peak Performance

Born in the Swedish mountains out of a love for skiing in remote, untouched terrain, Peak Performance’s passion for adventure and nature runs deep. Our purpose is simple: we bring the freeride spirit to the world. As for our products, they embody the same purpose — to empower the freedom for adventure to create your own line. Whether horizontally or vertically, on skis, by bike, or on foot, Peak products meet at the intersection of style and performance. Our Scandinavian heritage is ever present and our commitment to doing better things, in a better way, is our adventure. For more information, please visit www.peakperformance.com.

Media Contact

Charlotte Courville

Charlotte@RosePR.ca

617-515-5121

 

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The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle

September 24, 2024 – Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife.

This round of funding supports projects across nine U.S. states (Alaska, Arizona, California, Colorado, Indiana, Montana, Texas, Vermont, Washington) and in British Columbia. Individual grants range from $20,000 to $50,000, with three organizations receiving TCA grants for the first time and four of the organizations identifying as BIPOC-led.

“At this crucial time, we are committed to protecting the natural spaces that hold significance for communities, individuals, and ecosystems,” said Kim Paymaster, Grant Program Director at The Conservation Alliance. “Our latest round of grants, which include both long-time partners and first-time recipients, include a number of campaigns that are lifting up tribal leadership and voices, including buffalo restoration efforts in Texas, land management planning for the Berryessa Snow Mountain National Monument, and IPCA designation and management in British Columbia. We are deeply appreciative of TCA’s engaged membership, whose contributions support our funding and advocacy efforts.”

The Conservation Alliance collaborates with over 270 member companies to identify impactful conservation projects aimed at protecting wild and outdoor spaces. Member companies contribute annual dues to a central grant fund, which is distributed through discretionary opportunities.

Grantees are nominated and voted on by TCA member employees. After the nomination process, TCA staff and board members thoroughly review the proposals, before moving forward with the voting process.

For more information about the Summer 2024 grantees, visit the links below. For more information about TCA and becoming a member, visit www.conservationalliance.com.

 

 

Organization Name Project Name Location Amount
Alaska Wilderness League Protecting the Western Arctic AK $50,000
American Rivers Upper Verde Wild and Scenic River AZ $35,000
Colorado Wildlands Project Dolores River Canyon Country Protection Campaign CO $40,000
Columbia Land Trust Klickitat Oaks, Phase 1 WA $30,000
Dena Kayeh Institute Dene K’éh Kusān – Land Guardian Network British Columbia $40,000
Gallatin River Task Force Permanently protecting rivers in the Greater Yellowstone Ecosystem MT $20,000
Greater Yellowstone Coalition Yellowstone Boundary Gold Mine: Protecting Yellowstone and creating public land MT $45,000
Indiana Forest Alliance Protecting Wilderness in the Midwest IN $25,000
Methow Valley Citizens Council Great NW Forests Campaign WA $35,000
Texas Tribal Buffalo Project Homecoming: Land Rematriation and Buffalo Restoration in Texas TX $35,000
Trust for Public Land Hazen’s Notch: Protecting Recreation and Wilderness in Vermont’s Green Mountains VT $30,000
Tuleyome Berryessa Snow Mountain National Monument Management Plan CA $25,000

 

About

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $32,600,000 in grants and helped protect over 96 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves.

conservationalliance.com

Please direct media inquiries to Kim Paymaster, Grant Program Director, kim@conservationalliance.com.

Outdoor Industry Association Welcomes Jaclyn Levy as New Senior Director of Advocacy and Government Affairs

BOULDER, CO (September 23, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs.

A seasoned public policy leader, Levy brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role as Senior Director of Advocacy and Government Affairs.

Prior to joining OIA, Levy executed thought leadership, partnership, and legislative strategy as Director of US Policy for a $1B global impact fund. Levy also oversaw multiple programs and portfolios as Director of Public Policy at the Infectious Diseases Society of America, a 12,000-member trade association, and was selected as a 2020 Atlantic Council Millennium Fellow where she contributed to numerous policy publications and dialogues with global leaders.

“Jaclyn brings a wealth of experience and knowledge to OIA and our highly active and engaged Government Affairs program,” said Kent Ebersole, President of OIA. “With Jaclyn blazing the trail, we will continue to unify the voices of our member-led collective and advocate for policies that create jobs, invest in outdoor recreation, protect our environment, and expand outdoor access for all.”

In addition to serving as a subject matter expert and leading policy and advocacy coalitions, Levy has cultivated supply chain, trade, and sustainability expertise as a senior analyst for the U.S. Department of Homeland Security and as a consultant for industrial trade associations and federal agencies. She received her undergraduate degree from The George Washington University and holds an M.S. from Georgetown University.

The search for OIA’s Senior Director of Advocacy and Government Affairs was conducted by Axis Talent Partners, an executive search firm focused on recruiting leaders for social impact organizations.

“The outdoor industry is a critical sector of the US economy and a growing source of jobs and investment for companies and communities. Building and maintaining the outdoor recreation economy requires policymaking that protects public land and supports business opportunities across a wide variety of industries, said Levy upon accepting her new position. “I’m thrilled to join the OIA team and work with members to advocate for policies that promote conservation, innovation, and sustainable growth and help preserve and enhance equitable access to outdoor recreation.”

With a policy background spanning investing, nonprofit management, and research—and as a lifelong outdoor enthusiast—Levy is uniquely positioned to navigate the intersections of industry, government, and public affairs. Her leadership will be instrumental in advancing sustainable growth and driving transformative policies that will shape the future of outdoor recreation and expand access for generations to come.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Media Contact: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

Escapod off-road trailers retains Verde Brand Communications to lead public relations efforts

COALVILLE, Utah. (Sept. 23, 2024) — Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation to lead the way in the small camper and overlanding categories.

Founders Jen and Chris Hudak created Escapod in 2016 when they couldn’t find anything on the market that checked the boxes they required — a camper that was nimble, could get them outdoors at a moment’s notice, and was up for the challenge of tackling the rugged places they wanted to go.

Since then, Escapod’s TOPO2 has undergone constant iteration, including creating the patented single-piece molded fiberglass shell it uses on its TOPO2 model. The resulting benefits are a teardrop trailer that is ultralight, ultra-durable, and has larger usable space without substantially increasing the camper’s footprint. The proprietary Freeride Suspension System on the TOPO2 is a custom-designed, high-clearance independent, off-road suspension that affords superior off-road handling to allow for access about anywhere a four-wheel drive can go.

“Our mission is simple — build the best damn camper known to man,” said Jen Hudak. “We know we’ve hit on a winning formula based on the upward trajectory of our demand. But we’re also excited to have Verde help us show more people the simple joys of being able to get out quickly and easily for the weekend or a week, and not have any limitations on where they can go.”

Thanks to its size, the Escapod TOPO2 also fits easily in garages, which has attracted more customers who live in urban areas — often with HOA restrictions around campers — but desire to access the backcountry on the weekends.

As it has ramped up production based on demand, Escapod has grown into a 20,000-square-foot manufacturing space east of Park City in Coalville, Utah. Its facility allows it to strike a balance between creating a quality handcrafted product and operating with cutting-edge manufacturing techniques to efficiently meet demand.

“You don’t have to be deep in the outdoor industry to know there are many more people visiting national parks and forests in recent years. And while it’s great that more people are getting outdoors, campground space is at a premium and reservations are hard to get. So a design like Escapod that helps you access more rugged, off-grid sites easily and comfortably is a welcome tool,” said Dave Simpson, partner at Verde. “We’re excited to help people learn more about the innovation Escapod has brought to this category.”

About Escapod

Escapod Trailers builds high-performance off-road teardrop trailers designed for adventure seekers who crave freedom and exploration. Using advanced fiberglass molding for a durable, lightweight body and the patented Freeride Suspension System for superior off-road handling, Escapods are built to tackle any terrain. With an industry-leading 5-year warranty, our trailers offer unmatched durability, while their compact size and easy towing capabilities make them just as convenient on the road or when fitting into your garage. Built in Utah, Escapod is more than just a trailer — it’s an invitation to join a community of adventurers, ready to explore wherever the journey takes you. Visit escapod.us for more information or follow the adventures on Instagram.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

Media Contact

Verde Brand Communications

(307) 235-0268

escapod@verdepr.com

 

Outdoor Vitals Releases New Version of Their StormLoft® Down Topquilt That Uses Literal Gold Mineral Instead of PFAS DWR

CEDAR CITY, Utah (Sept 20, 2024) – Outdoor Vitals, the Utah-based performance outdoor brand, announced the release of their newest version of the StormLoft® ultralight down sleeping quilt for backpacking. This release will be on Sept 23, 2024. The StormLoft® Down Topquilt is the next installment of the top-selling quilt the brand has been promoting for years – they have released regular updates as they’ve developed new innovations. These new top quilts weigh about half the weight of a comparable full sleeping bag & pack down much smaller while providing the same amount of warmth & comfort.

“This last decade all the rage has been around DWR coatings on down insulations. I’ve tested all types…water based, waxed based, this brand vs that brand. I’ve even tested many options of synthetic imitation downs! All of these were created to try to get down to perform as well as possible when faced with moisture.” comments Outdoor Vitals.

“Now we’ve found that ExpeDRY™ Down out-performs DWR treated down in pretty much any real-world test. The gold nano-particles attack the hydrogen bond of water molecules & prevent droplets from forming, which allows for more rapid evaporation. The gold treatment is permanent & chemical free, & won’t wash out like DWR down treatments. In the end, you get a quilt that maintains full loft day after day, even if you’ve got lots of condensation in your tent or crawl into bed wet & sweaty.”

Designed with extensive input from thru-hikers and runners, the $350 StormLoft® Down Quilt offers unmatched comfort, dry times, and packability for outdoor enthusiasts seeking to lighten their load without giving up warmth at night. These quilts also boast a unique tapered design & baffle layout that wraps intuitively around the user, and keeps down exactly where you’d want it.

They outperform other models by naturally reducing cold drafts, maintaining full loft after days of use, & keeping total pack weight down.

An insulated draft collar, a precise anatomically shaped footbox, and drawcord retention loops enhance your ability to sleep comfortably in the backcountry. You can seal in heat much more effectively without a drawcord dangling in your face or uncomfortable bunching. This, combined with the fact that the fabrics & DWR treatments are PFAS free make the new StormLoft® Down Quilt an excellent choice for outdoor adventurers.

To learn more, visit www.outdoorvitals.com

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About Outdoor Vitals

Unencumbered by price points or corporate strategies, Outdoor Vitals is passionate about helping others to live ultralight, and its sole mission is to provide gear that makes backcountry travel easier. Outdoor Vitals is committed to designing innovative products that make the outdoors more comfortable, cutting out everything that is unnecessary without impeding function or durability. The result is a line of carefully constructed products that are ideal for backcountry travel. Today, Outdoor Vitals offers a wide array of unique products, including backpacks, jackets, tents, pants, baselayers, sleep systems, and more.

Media Contact:

Nerissa Cannon, Outdoor Vitals nerissa@outdoorvitals.com

Selkirk Sport Partners with Backbone

Coeur d’Alene, Idaho, Sept. 19, 2024 — Selkirk Sport, the leading pickleball paddle and accessories manufacturer, has selected Backbone to lead its public relations efforts. As Selkirk’s agency of record, Backbone will reinforce Selkirk’s position as the premier brand in the rapidly growing sport of pickleball, and drive awareness and relevancy with new audiences.

Founded in 2014, Selkirk is a family-owned business synonymous with high-performance pickleball paddles and accessories. With a commitment to innovation, Selkirk is focused on supporting athletes of all skill levels, from professional competitors to recreational players, while promoting the sport’s inclusivity and growth.

“Backbone understands our passion for the sport and how to connect authentically with our target consumers,” said Mike Barnes, co-founder and co-CEO of Selkirk Sport. “Their proven track record of success supporting challenger brands makes them the ideal partner to help us expand our market presence.”

Selkirk encompasses five distinct brands, each dedicated to expanding the reach of pickleball to a broader community. Selkirk Sport serves as the flagship brand, offering premium, made-in-the-USA pickleball paddles. Other brands include SLK, AvaLee, Selkirk Labs, PlayPickleball.com, the premier online destination for pickleball players looking to learn the game, and Selkirk Pickleball TV, the original and only free pickleball app.

“Pickleball is our favorite lunch break activity at Backbone so we’re thrilled to partner with a brand that aligns with our enthusiasm for the sport,” Ian Anderson, VP of Public Relations at Backbone. “As pickleball continues its meteoric rise, and the landscape gets more and more competitive for pickleball brands, we are excited to work with a family-owned industry leader that shares our company values.”

To learn more about Selkirk Sport, or to shop available products, visit www.selkirk.com.

Please direct media inquiries to Meg Herrington at meg.herrington@backbone.media.

About Selkirk Sport
Selkirk Sport, a made-in-the-USA manufacturer of pickleball paddles and accessories, is a family-owned and operated company. Selkirk Sport is based in Hayden, Idaho, in the shadows of its namesake, the Selkirk mountain range. Founded in 2014, Selkirk Sport was born from a passion for sport and the Western outdoor leisure lifestyle that was afforded to the company’s founders, Rob and Mike Barnes, along with their father Jim, who is Selkirk’s production manager. Backed by the philosophy of always pushing the limits, Selkirk Sport is committed to manufacturing products that deliver the highest performance with unmatched quality and service. Selkirk Sport has become one of the industry’s fastest-growing companies, with paddles used by many of the game’s premier players, such as Jack Sock, Catherine Parenteau, Dylan Frazier, Mary Brascia, Maggie Brascia, James Ignatowich and a host of others premier players and national/regional champions.

About Backbone

Backbone is the country’s leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbonemedia.net.

Contact

Meg Herrington
Backbone Media
meg.herrington@backbone.media
970.963.4873 ext. 1240

Outdoor Industry Applauds Administrative Action on De Minimis; Urges Congressional Action in Industry Letter to Lawmakers

White House Announces Significant Changes to De Minimis Rules Amid Heightened U.S.-China Tensions

Washington, D.C., September 18, 2024 – Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the flood of duty-free shipments, particularly from Chinese e-commerce platforms, aim to bolster U.S. enforcement capabilities to prevent bad actors from circumventing health, safety, and trade laws. The timing of when the Administration intends to issue the new proposed rules remains uncertain.

In a Fact Sheet released on Sept. 13, the Biden Administration outlined a series of reforms targeting the de minimis provision under Section 321, which currently allows low-value goods, under $800, to enter the U.S. duty and tax free, with limited data requirements. The reforms will specifically reduce the volume of these shipments and improve data collection to enhance enforcement against illegal and unsafe imports.

In a joint press release, the Department of Homeland Security (DHS) and Customs and Border Protection (CBP) reaffirmed their commitment to fast-track the rule changes while simultaneously pursuing legislative solutions. Homeland Security Secretary Alejandro Mayorkas echoed the urgency for reform, expressing eagerness to work with Congress to expedite comprehensive de minimis legislation. He highlighted the need for action before year-end, citing the widespread abuse of the system that has allowed foreign e-commerce platforms to gain unfair advantages. Simply put, Congressional action will prompt implementation of the reforms more quickly than if the changes have to go through the federal rulemaking process. However, despite bipartisan efforts, no final compromise has been reached, prompting 100 House Democrats to urge the administration to take decisive executive action.

“This announcement represents a critical step forward in leveling the playing field for American manufacturers and retailers,” said Kent Ebersole, President of OIA. “We applaud the administration’s leadership and look forward to further congressional action to protect U.S. jobs and industries, including providing de minimis parity for U.S. FTZs.”

Among the key reforms, the proposed changes will:

  • Revoke de minimis eligibility for import-sensitive products, including textiles and apparel.
  • Bar items subject to trade enforcement actions, including Section 301 tariffs on China, from de minimis entry.
  • Require shippers to provide additional data, including 10-digit HTS product codes.
  • Implement stricter penalties for non-compliance, targeting those trafficking illicit goods.

The White House’s announcement comes as Congress continues to grapple with finding a compromise on competing legislative proposals. The House Ways and Means Committee passed the End China’s De Minimis Abuse Act earlier this year, while Senate Finance Committee Chairman Ron Wyden (D-OR) is championing a similar proposal not yet introduced—the FIGHTING for America Act—to tackle the issue.

Outdoor Industry Association (OIA), and the nearly 400 outdoor businesses it represents, have been among the key advocates for these reforms, noting the substantial harm caused by the unchecked flow of e-commerce shipments. In an industry letter to Chairman Wyden and House Ways and Means Committee Chairman Jason Smith (R-MO), OIA stressed the urgency of de minimis reform for the outdoor recreation sector, which contributes $1.1 trillion to the U.S. economy and provides 5 million jobs across the country. OIA is in support of Chairman Wyden’s de minimis bill, and hopes to see its passage this year, particularly with the inclusion of de minimis parity for U.S. Foreign Trade Zones (FTZs). In addition, OIA and its partners articulated the need for the retroactive renewal of the Generalized System of Preferences (GSP).

In conjunction with the de minimis announcement, the United States Trade Representative (USTR) finalized decisions from its Four-Year Review of Section 301 tariffs on China. The USTR’s findings confirmed that Section 301 tariffs will remain in place, with increases on strategic sectors such as electric vehicles, solar equipment, and critical minerals slated to begin this month. Notably, products like ship-to-shore cranes and enteral syringes will be exempt from these tariff hikes.

The changes represent a unified effort by the Administration and Congress to strengthen protective trade measures as the U.S. faces rising concerns over military, economic, and technological threats from its largest trading partner. The announcements follow “China Week,” where the House passed 25 bills to address these issues.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all. For more information, visit outdoorindustry.org

Media Contact

Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

 

Dermatone, Leading Outdoor Skincare and Sunscreen Brand, Introduces Natural Anti-Chafe Body Stick at Retail Now

SOUTHPORT, Conn. –  (September 17, 2024) – Dermatone, a leading skin and sun care brand since 1981, today introduced the Anti-Chafe Body Stick, joining its product line of sun protection and skincare. The natural, antibacterial and fragrance-free balm protects skin from rubbing, irritation and friction during a variety of outdoor activities including endurance sports like running, cycling, triathlons, marathons, hiking, mountain-biking, swimming, and surfing, as well as everyday use. The Anti-Chafe Body Stick is available in two sizes, 1.5 oz. ($11.99) and .45 oz. ($7.99), at dermatone.com and at select retailers in-store and online.

“Our Anti-Chafe Body Stick builds upon our legacy of bringing expertise to a new, important category enhancing the outdoor enthusiast’s experience,” said Doug Metchick, president of Dermatone. “We have developed a specialized formula safeguarding skin from friction and irritation to help adventurers and outdoor enthusiasts make the most out of their outdoor experience.”

Specifically, the Dermatone Anti-Chafe Body Stick’s clean, non-greasy and long-lasting formula creates a barrier on your skin yet keeps pores clog-free ensuring that skin breathes. The natural ingredients soothe, moisturize, and protect skin while preventing painful chafing. It can be applied to areas where friction is often an issue including feet, thighs, chest, groin and armpits. It is non-greasy and goes on clear with ingredients like tea tree oil, aloe vera, vitamin E, and sunflower seed oil.

For more information, visit dermatone.com

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About Dermatone

Since 1981, Dermatone has been the trusted choice for outdoor enthusiasts and adventurers seeking high-quality skincare solutions. Our specialized, science-backed formulas are designed to be effective in all types of extreme conditions including sun, wind, dry, cold and frostbite. Crafted with clean, premium ingredients, Dermatone’s innovative products protect, hydrate and restore your skin all year long. After more than 40 years, Dermatone still maintains a reputation as the go-to brand for those committed to maintaining healthy skin and who demand high performance, quality and reliability in their skincare routine. Dermatone products are proudly made in the U.S.A.

Media Contact:

Charlotte Daher de Garcia, CGPR

charlotte@cgprpublicrelations.com  

 

Wiley X Launches New R.E.D Collaboration in Partnership with Boot Campaign and Nine Line Apparel

FRISCO, Texas (Sept. 13, 2024) – Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our nation’s military personnel.

The R.E.D. Friday movement is embraced in the U.S. by various organizations, military families, and communities as a way to express gratitude for the military’s dedication and service. Each Friday, participants wear red as a symbol of appreciation for the sacrifice and service of our military members.

The partnership between Wiley X, Boot Campaign, and Nine Line Apparel encourages individuals to show their support by purchasing a specially designed R.E.D. T-shirt. By buying the R.E.D. T-shirt, supporters not only show their support for service members but also contribute to initiatives that benefit veterans and their families.

“This partnership reflects the collective commitment of Wiley X, Boot Campaign, and Nine Line Apparel to the courageous men and women who serve our country every day,” says Dan Freeman, CEO of Wiley X. “We are honored to partner with these brands to show our support for our service men and women.”

The limited-edition R.E.D. t-shirts will be available for purchase at www.ninelineapparel.com beginning Friday, Sept. 13th, with orders expected to ship in early October.

For information regarding Wiley X and its range of eyewear products, visit www.wileyx.com.

For more information about the R.E.D Campaign, visit www.ninelineapparel.com.

For more information on the Boot Campaign, visit www.bootcampaign.org.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult eyewear style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Select styles meet U.S. military MIL-PRF 32432 (GL) or MIL-PRF 32432A standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years. For information regarding Wiley X and its range of eyewear products, visit www.wileyx.com.

About Boot Campaign
Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving programs. Accredited by the Better Business Bureau and with a Platinum rating from Candid and Four-Star rating from Charity Navigator, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit bootcampaign.org and follow the organization on Facebook, Twitter or Instagram using the handle @bootcampaign.

Media Contacts
Buck Martin, Backbone Media, LLC

buck.martin@backbone.media

970.963.4873 ext. 1140

 

 

 

Jogology® Grows Performance Running Sock Collection with Introduction of New Quarter Length Socks, New Colors

Wake Forest, N.C. (Sept. 12, 2024) – Jogology expands its collection of performance running socks to include a new quarter length option for athletes. Celebrating its first anniversary this month, Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and inspire community.

“We worked very hard on designing these new socks and we are excited to expand the line with the quarter length option for runners who want more ankle coverage,” said Tanya Pictor, co-founder of Jogology. “This past year has been amazing, and we feel we are just getting started with the momentum of Jogology. We are excited to continue to work hard with all our retail partners and continue to provide the highest quality products for their customers.”

Jogology’s Quarter sock is built on its popular medium cushion style. This sock has lush, cushioned heels and toes, with no cushioning around the midfoot. Boasting a second-skin fit, this sock offers arch support massage bands to reduce excess fabric and create moisture management between the foot and shoe. A soft knit above the ankle rib band minimizes pressure marks and adds coverage and with a protective area covering the large toe for added comfort. Crafted using 200 needle machines and sustainable, recycled re-dri™ yarn, Jogology socks offer ultimate com-fit, performance, durability and softness.

The Jogology Quarter is available in silver grey, sky, white and black colorways and retails for $16.

Jogology places great importance on embracing the chance to run and discover the world. With a strong commitment to sustainability, Jogology functions as an environmentally responsible enterprise, making eco-conscious decisions across all facets of its operations. Key sustainability initiatives encompass the utilization of advanced yarn crafted from reclaimed materials and sustainably sourced wood pulp, the integration of recycled polyamides for weaving and design, the adoption of packaging crafted from recycled paper sourced from post-consumer waste, and deliberate avoidance of plastic in packaging, except for white products to maintain the pristine appearance of white socks.

Jogology continues to be dedicated to prioritizing the interests and growth of its valued retail partners. This unwavering commitment underscores the company’s ethos, where fostering strong and enduring partnerships is at the core of its business strategy. It reflects a shared vision for prosperity, where both Jogology and its partner retailers thrive in unison, creating a symbiotic relationship that drives the brand’s continuous growth and success. The company has just announced its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. Jogology will present the Future Leader Award during The Running Event 2024 in Austin, Texas.

In addition to the new Quarter sock, Jogology also adds new colorways to its existing low, medium and high cushion ankle socks. The entire collection is  available now in specialty retailers across the U.S.  To find a store and to learn more about Jogology, please visit https://jogology.com/.

About Jogology

Jogology® is a performance running sock brand made by runners, for runners. One unique design, one sustainable moisture-management yarn, all the bells and whistles you need to perform at your best. Our socks provide comfort, performance and value all in equal measures. They’re designed to help you go the distance, whatever that may be for you. Partnering with and supporting organizations that reach out and connect with the running community is a key pillar of this new brand. Our aim is that Jogology® becomes a vehicle for all runners, each with their own unique social interests, to be able to reach out and connect where it matters to them most. To learn more about the brand, please visit: jogology.com.

MEDIA CONTACT:

Verde Brand Communications

Julie Evans (julie@verdepr.com)

970.946.0856