Archives: Press Releases

BIRMINGHAM, Ala. (December 17, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with the National Deer Association (NDA), designed to introduce first-time hunters to the art and tradition of deer hunting.

The event featured six first-time hunters from the company’s staff, who were each paired with an experienced hunter serving as a mentor. Mentors consisted of Moultrie and NDA employees, ensuring a supportive introduction to hunting, emphasizing conservation, skill development, and outdoor engagement. The “Field to Fork” event represents Moultrie’s commitment to outdoor education and creating meaningful experiences in the field. By offering this opportunity, Moultrie and the NDA hope to foster a deeper understanding of hunting as a conservation tool and a time-honored outdoor tradition.

“This is more than just a hunting trip,” said Mark Olis, Senior Brand Communications Manager at Moultrie. “It’s an immersive experience where Moultrie employees get to put themselves in the customer’s boots. They get the full experience of hunt planning, marksmanship, scouting, and the adrenaline rush of seeing their first deer while hunting. It’s instrumental for our team to connect their professional work to the hunter who relies on our products in the field.”

“Introducing people to deer hunting through the motivation of sourcing local, organic, and healthy meat is part of our mission at the National Deer Association,” said Jenifer Wisniewski, Chief Marketing Officer at the National Deer Association. “We were so excited to get to take out people that work for hunters and introduce them to the sport that they work to support. Getting to sit in the woods with a software engineer who had never seen the sunrise from the woods is so rewarding. We look forward to continuing our partnership with Moultrie to support hunters.”

The “Field to Fork” program is designed to teach adult non-hunters how to go afield and source their protein while promoting sustainable hunting practices. Through this event, first-time hunters learned essential skills, including hunting techniques, ethical practices, and the importance of conservation, while experiencing the camaraderie and excitement of hunt camp. Moultrie is a proud partner with the NDA and working together on a common goal like this only advances the relationship. There are already plans to team up and make this an annual event.

“The Field to Fork event was an incredible experience,” said Katherine Nance, Product Associate at Moultrie. “From the very start of the weekend hunt, it became clear just how unique and special this opportunity was. I’m so grateful to Jenifer Wisniewski and the National Deer Association for their efforts in facilitating this experience and to the mentors at Moultrie for their patience and dedication. I learned so much about hunting whitetail deer, from the science behind it, the skills needed to be successful, and the strong sense of community that makes it such an incredible tradition.”

Moultrie’s dedication to the outdoors extends beyond technology—it’s about fostering a culture of stewardship and respect for nature. This event underscores the company’s mission to inspire more people to engage responsibly with the great outdoors. To learn more about Moultrie, its products, and its values, visit www.moultrieproducts.com.

###

About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.

 

 

 

SALT LAKE CITY (Dec. 11, 2024) — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first, full carbon fiber on-piste ski from the carbon ski experts, DPS. The characteristics of carbon—lively recovery, efficient energy transfer and tremendous durability—are ideal for a high-performance carving ski. Pisteworks® utilizes premium proprietary carbon fibers and when combined with state-of-the-art lab and on-snow testing, these skis push the boundaries of high-performance carving ski design, manufacturing, and performance.

“For decades, frontside carving skis have relied on metal and fiberglass in the construction for stability and comfort. Our goal was to challenge this norm by delivering the same stability with carbon while also utilizing carbon’s inherent agility,” says Thomas Laakso, Senior Vice President at DPS Skis. “Carbon represents the pinnacle of performance material in every other high-performance application and carving skis are no different.”

An extremely limited release of the first Pisteworks® model, the Pisteworks® 79, is available today for pre-order in 160, 167, 174 and 181cm lengths at https://www.dpsskis.com/products/pisteworks-79, shipping in February 2025. The Pisteworks® 79 comes standard with the revolutionary base treatment, PHANTOM Glide, that provides a permanent snow-glide solution without wax. Pre-ordering the 13.5 meter turn radius Pisteworks® 79 is the only way to guarantee early delivery for this ski season. Additional Pisteworks® models will be available ahead of the 2025/2026 ski season.

The new Pisteworks® carving skis were developed utilizing both static lab testing and dynamic, on-snow data acquisition to fine-tune ski performance throughout every turn. Four-time Olympian and World Cup ski champion, Ted Ligety, spearheaded design and testing for the Pisteworks® skis. DPS also engaged the world’s preeminent carbon fiber lab to enhance its already-proven carbon fiber technologies used in its all-mountain, powder and touring skis.

“Skis that can handle high G-Force turns while maintaining maximum traction and responsive feel have always been the goal of high-performance carving skis,” says Ted Ligety, DPS Ski’s Head of Product Performance. “By analyzing real-time data during turns and optimizing the feedback loop, we’ve developed a ski that delivers a planted yet thrilling ride throughout the entire turn.” To learn more about Pisteworks®, please visit https://www.dpsskis.com/products/pisteworks-79. For more information on DPS, contact account manager Ryan Silven at ryan.silven@rygr.us

About DPS Skis:

Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

Media Contact:

Ryan Silven Ryan.silven@rygr.us

970-924-0704 ext. 2114

Morrisville, Vt. (Dec. 11, 2024) – In support of its new brand platform, “Step Outside Your Shell”, outdoor headwear and accessories brand Turtle Fur has launched an interactive campaign to demonstrate how personal growth is tied to stepping out of your comfort zone. The campaign will elevate the voices of those who have gained new life perspectives by stepping into the unknown, and support others in challenging their limitations.

“To step outside your shell requires courage and moxie: to work through the fear, the doubt, the apprehension, and get to the joy and transformative benefit on the other side,” explains Erika Canfield, Vice President of Marketing at Turtle Fur. “That human journey is the same for everyone whether you’re a seasoned skier hucking your first cliff, or a city-dweller hiking for the first time. Our Step Outside Your Shell platform and campaign celebrates this, and we hope it inspires more people to step outside their shells.”

Turtle Fur partnered with Seattle-based creative agency OkayBro to shape the campaign’s bold vision. With the creative talents of Producer Kesshann Cortez and Director Giovanni Reda, the campaign developed into a powerful visual story celebrating the transformative power of embracing new experiences.

As part of the campaign, Turtle Fur will also collaborate with longtime partners Vermont Adaptive and Share Winter Foundation, which embody the mentality of Step Outside Your Shell by making outdoor adventure more widely accessible. Turtle Fur will highlight the programming, participants, volunteers, and staff behind each organization throughout the campaign.

The campaign also includes a Winter Adventure Kit Giveaway to equip one lucky winner with the tools they need to feel comfortable enough in their body and environment to try something new in pursuit of personal growth. Turtle Fur is also hosting a scholarship, awarding $5,000 to one lucky winner. The winner will be selected based on their essay submission detailing how they would use the award to step outside their shell and overcome personal obstacles.

The Winter Adventure Kit Giveaway runs from December 11 through December 22 on Turtle Fur’s website, www.turtlefur.com, with a winner selected on December 23. Applications for the Step Outside Your Shell Scholarship will open in early 2025.

About Turtle Fur:
Since 1982 Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create sustainable solutions for every body that feel great, in every element, built for a life lived outside. As a Certified B Corp™, Turtle Fur is committed to using business as a force for positive change. For more information, visit www.turtlefur.com and follow them on social media @turtlefur.

SALT LAKE CITY – December 11, 2024 – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, establishes the first-ever benchmarks for recycled aluminum content in climbing hardware and trekking poles via verification from UL Solutions. This initiative demonstrates that Black Diamond’s sustainability claims meet the highest industry standards and are independently validated.

As part of Black Diamond’s ambitious sustainability goals for 2030, the company is committed to reducing its carbon footprint by 50% and ensuring that 50% of its products are made from preferred materials, including recycled and regenerative fibers. By working with UL Solutions, Black Diamond takes its first step toward reducing the environmental impact of aluminum, the company’s most used material in their hardgoods manufacturing. Black Diamond’s aluminum-based hardgoods, including carabiners and trekking poles, currently make up approximately 10% of its total carbon footprint from raw materials.

“We’ve been pursuing a palpable reduction in our carbon footprint as a part of our overarching sustainability initiative,” said Neil Fiske, President of Black Diamond Equipment. “Replacing raw material with recycled material wherever possible plays a large role in shrinking that footprint. The verification from UL Solutions substantiates our efforts.”

Leading the Outdoor Industry with Recycled Content Verification

Black Diamond’s verification from UL Solutions sets a new standard for sustainability in the outdoor industry. Using the UL Environmental Claim Validation Procedure for Recycled Content (ECVP 2809-2), UL Solutions has verified that 25% of our proprietary BD7075 aluminum alloy billet contains pre-consumer recycled aluminum. Black Diamond uses this aluminum in all carabiners.

Additionally, UL Solutions has validated the amount of recycled aluminum content in our trekking poles, one of the company’s largest hardgoods categories:

• Trail, Trail Cork, and Trail Back Trekking Poles: Certified by UL Solutions to contain 30% pre-consumer recycled aluminum, with a minimum of 14% recycled content by total finished weight.
• Pursuit FLZ, Distance FLZ, and Distance Z Trekking Poles: Certified by UL Solutions to contain 30% pre-consumer recycled aluminum, with a minimum of 16% recycled content by finished weight.

By integrating recycled aluminum into these products, Black Diamond reduces its annual consumption of virgin aluminum by approximately 88 tons. Despite using recycled materials, the company continues to maintain its high standards for product quality, strength, and durability.

A Path Toward Circularity and Sustainability

This milestone is just one part of Black Diamond’s broader sustainability efforts. The company recognizes the challenges of achieving true circularity in hardgoods but remains committed to taking incremental steps in that direction. Products featuring the

UL Solutions Environmental Claim Validation Mark will begin reaching consumers by Q1 2025.

To further support its sustainability efforts, Black Diamond is also extending product lifespans by designing its trekking poles to be more easily repairable. A new spare parts program will also launch in early 2025, making it easier for customers to maintain their gear and reduce waste. Additionally, the company plans to launch an end-of-life recycling program for trekking poles and metallic climbing equipment, with the goal of creating new aluminum products from directly recycled materials—another industry first.

Fiske continued, “This is just the beginning. Our work with UL Solutions is a critical step in reducing our reliance on virgin materials and lowering our carbon footprint. We’re committed to pushing the boundaries of sustainability in the outdoor industry, and we hope our efforts inspire others to do the same.”

About Black Diamond Equipment

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and a wide range of other year-round outdoor activities. Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond is synonymous with performance, innovation, and durability in the outdoor community. For more information on Black Diamond Equipment, visit www.blackdiamondequipment.com.

 

 

(December 10, 2024) — The Outdoor Diversity Alliance is happy to announce our first Catalyst Member, KEEN – a 21-year-old family-owned and values-led shoemaker with purpose. As a Catalyst member, KEEN is committing $25,000 to ODA in 2025. With their support along with our other members, we will be able to move forward in our efforts to further engage the outdoor industry and underrepresented communities in collaborative diversity, equity, and inclusion work.

The Outdoor Diversity Alliance (ODA), which launched late last year, sits in a unique position to carry on the work of diversity within outdoor brands, organizations, and foundations. ODA is a group of outdoor industry businesses and organizations working together to build the outdoor industry of the future. We hope to catalyze the outdoor industry by addressing systemic issues related to Diversity, Equity, and Inclusion through collective action and centering historically underrepresented communities across gender, race & ethnicity, physical ability, and sexual orientation.

This work can only be done with financial backing, and with the recent political pushback on diversity, equity, and inclusion, we’re afraid that funding will be increasingly difficult to come by. We welcome other industry companies to join ODA as a Catalyst member. As a Catalyst member, your $25,000 tax deductible yearly membership dues will help continue funding for community advisors, co-directors and a part-time program manager.

We cannot afford to sit on the sidelines and expect the work of diversity to remain relevant on its own. We must work diligently to ensure that it does.

 

DENVER, Colo. – December 10, 2024 – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center Park, May 31-June 1, 2025. Bigger and better, this year’s event will feature a top shelf music lineup, films, speakers, outdoor sports, and much more. Tickets officially go on sale starting this Wednesday, Dec. 11 at 10 a.m. Mountain Standard Time.

Khruangbin, Lord Huron, Sylvan Esso, Trampled by Turtles, Neal Francis, Waxahatchee, Husbands, Hazlett, and other artists to be announced will perform on Saturday, May 31 and Sunday, June 1. In addition to live music, the Outside Festival has two full days of events with adventure film screenings, athlete panels and signings, climbing experiences, yoga classes, workshops, gear demos, a kids’ zone, exciting food options, and a variety of immersive brand engagements. The Outside Summit, a precursor to the Festival and the outdoor industry’s premier networking event attended by over 500 influential leaders, will return on Thursday, May 29, with a full day of programming on Friday, May 30, plus exclusive gatherings and Festival access over the weekend.

“We’re beyond excited to bring the Outside Festival and Summit back to Denver in 2025,” said Denver Mayor Mike Johnston. “Last year’s festival was a resounding success and we’re thrilled to once again spotlight Denver’s vibrant community and culture as one of the nation’s best cities to work, play, live, and visit.”

Last year’s inaugural Outside Festival attracted over 18,000 people and generated an estimated $16 million for Denver’s local economy. With a larger footprint in 2025, organizers this year are expecting more than 25,000 attendees. In addition to Civic Center Park, the event will expand to include Lincoln Veterans Memorial Park, as well as spaces inside the Denver Art Museum and the newly renovated Denver Public Library.

“Colorado’s outdoor recreation economy accounts for $66 billion annually, and is a core part of what makes our city and state so successful and vibrant,” said Conor Hall, Director of the Outdoor Industry for the State of Colorado. “Bringing this event back to Colorado cements our place as a leader in this industry, and we’re thrilled to see everyone this spring.”

The event is managed by Boulder-based Outside Interactive Inc. with support from The State of Colorado’s Outdoor Recreation Industry Office and Visit Denver, and executive production by Groundswell Experiential, an industry-leading event and festival agency, and Superfly.

“Outside’s mission has always been to encourage more people to get outdoors, discover, learn, and engage fully with all that nature provides,” said Robin Thurston, CEO of Outside Interactive Inc. “The Outside Festival and Summit will continue to embody that same ethos, offering a space where people can engage and deepen their appreciation for the outdoors alongside others who share the same passion. We hope you’ll join us in 2025 for a weekend of adventure, growth, and community.”

Outside Festival presenting sponsor Capital One is running an exclusive Capital One cardholder presale, giving eligible cardholders –including REI Co-op^® MasterCard^® customers– 48-hour early access to tickets beginning Wednesday, Dec. 11 at 10 a.m. MST, and ending at 10 a.m. MST on Friday, Dec. 13.

Capital One and REI Co-op MasterCard^® cardholders will enjoy benefits leading up to and during the festival, such as early-bird pricing throughout the entire Outside Festival ticket sales window, 15% merchandise and concessions discounts, express entry lines, and exclusive access to the Capital One cardholder lounge on-site during the festival for a premium experience. Festival attendees will also have access to the REI Village, featuring emerging brands, product demos, and more!

Immediately following the Capital One cardholder presale, all tickets will be released to the general public at 10 a.m. MST on Friday, Dec. 13, starting at $99 for the full weekend. VIP packages will start at $150 for a single day and $275 for the full weekend, with access to a premium VIP viewing area, exclusive food vendors, private bar access, expedited entry, and more. Outside+ members have access to early-bird pricing throughout the entire sales window on single-day general admission tickets and all VIP ticket types, plus members have the opportunity to purchase GA+ tier tickets at general admission pricing. Two-day GA+ tickets start at $175 and include perks like express entry, private bathrooms, additional food and beverage options, and access to the Outside+ Lounge. Children ages 12 and under enter free. For more information or to purchase tickets, visit theoutsidefestival.com.

Sponsors for the Outside Festival include Capital One, REI Co-op, the State of Colorado, Visit Denver, UCHealth, and the Denver Art Museum.

For more information, please visit theoutsidefestival.com

# # #

Media Contact:

Rachel Weiss rachel.weiss@backbone.media

2024 Festival: ICYMI

Photo and Video Assets (Credit Outside)

About the Outside Festival and Summit

The second annual Outside Festival and Summit will take place in downtown Denver from May 29-June 1, 2025. The Outside Festival presented by Capital One and REI, May 31-June 1, is a celebration of everything outdoors, featuring music, films, speakers, gear, and more. The event is driven by a partnership between Outside Interactive Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared vision to make the outdoors more accessible and more inclusive. The Outside Summit, May 29-30, is the outdoor industry’s premier networking conference. For more information, including tickets, please visit theoutsidefestival.com.

About Outside Interactive Inc.

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 300 million unique users and has over 100 million registered users across its network of 25 media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, and more. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music, and sports and the arts. Learn more at capitalone.com/dining and capitalone.com/entertainment.

About REI

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

 

Boston, MA – December 10, 2024 – Jura Alpine Gear LLC, a Boston-based outdoor gear brand, proudly announces the launch of its first two products: the Over The Calf Grip Ski Sock and the Jura Logo Merino Wool Touring Beanie. Crafted with premium materials and designed for performance, these debut offerings mark a significant milestone in Jura’s mission to connect outdoor enthusiasts with high-quality, sustainable gear.

The Over The Calf Grip Ski Socks, made in New Zealand from Merino wool, are engineered for comfort and durability, with innovative anti-slip grip technology that provides stability and support on the slopes. Perfect for skiers and snowboarders, these socks offer natural warmth, moisture-wicking properties, and targeted cushioning to enhance every adventure.

The Jura Logo Merino Wool Touring Beanie, made from 100% mulesing-free Extrafine Merino Wool with fleece lining and wind protection, combines style, warmth, and functionality for ski touring and outdoor exploration. Featuring a sleek green and black design and the iconic Jura logo, this beanie is built to perform in harsh winter conditions.

“At Jura, we’re inspired by the resilient New England spirit and a commitment to crafting gear that stands up to every adventure,” said Founder Luke Beaulieu. “Our socks and beanie represent our dedication to creating gear that meets the demands of all backcountry adventurers while supporting a sustainable future.”

In alignment with its values, Jura Alpine Gear donates $1 from every product sold to Inclusive Ski Touring, a New England-based initiative dedicated to making ski touring and split-boarding accessible to everyone.

The launch of these products reflects Jura’s vision to foster a stronger connection between outdoor enthusiasts and the mountains they explore. As the company grows, it plans to expand its product line while remaining rooted in its mission of quality and sustainability.

For more information, visit www.juragear.com or follow us on Instagram at @juraalpinegear.

About Jura Alpine Gear

Jura Alpine Gear is a Boston-based brand dedicated to creating high-performance, sustainable gear for skiers and outdoor enthusiasts. Inspired by the resilient spirit of New England’s backcountry skiing culture, Jura’s products are designed with durability, comfort, and adventure in mind.

Contact Information:

Jura Alpine Gear LLC
110 Beverly St, Apt 730
Boston, MA 02114
Email: lukebeaulieu@juragear.com
Website: www.juragear.com

 

[Seattle, WA, Dec. 10, 2024] — At the ISPO Munich tradeshow Dec 3-5, Nikwax’s PFAS-free industrial solutions were highlighted with Outdoor Research, Mammut, and BLACKYAK all winning the prestigious ISPO Design Award for products incorporating Nikwax’s high-performing technologies.

Outdoor Research’s Foray and Aspire 3L jackets, the industry’s first technical outdoor apparel to be certified carbon-neutral, prioritize recycled materials and PFAS-free, high-performing waterproofing with Nikwax’s Direct.Dry factory-applied DWR.

“Nikwax Direct.Dry enabled us to offer our customers a genuine alternative to conventional DWR treatments, providing them with a high-performing solution that aligns with the growing demand for environmentally responsible products,” said Alex Lauver, Senior Director of Materials Innovations and Sustainability.

Nikwax’s Direct.Dry achieves 95-100, the highest rating possible on the AATCC22 Spray Rating Test. Direct.Dry provides a factory applied industrial DWR solution that withstands the demands of outdoor consumers while eliminating persistent PFAS. And with a high wash durability, Direct.Dry’s rating stays at 100 after five washes, 80 after 20 washes, and will return to 100 after being treated with Nikwax technical washes and waterproofers.

Mammut’s Eiger Nordwand Pro Down IN Hooded Parka, and BLACKYAK’s Watusi Hooded Expedition Down Jacket and Watusi G2 Expedition Suit also won ISPO awards. The items feature Nikwax Hydrophobic Down (NHD), the high-performing, industry-leading PFAS-free waterproof down fill.

“We have been perfecting PFAS-free waterproofing solutions for over four decades,” said Brian Davidson, CEO of Nikwax. “We are very pleased to be able to apply that expertise to industrial solutions to help our partners make the transition away from PFAS in their manufacturing process.”

For 47 years, Nikwax has offered both brands and consumers a full range of aftercare solutions that are easy to use, PFAS-free, and durable. Now, Nikwax is offering factory applied solutions that are complimented by well-known consumer cleaning and waterproofing products that help extend the life and performance of outdoor gear. Brands interested in exploring how they too can utilize Nikwax industrial solutions to comply with regulations can contact Brian Davidson at Brian.Davidson@nikwax.com.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free DWR and hydrophobic down applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 47 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.

 

 

Award-winning American Outdoor Equipment Brand Big Agnes has teamed up with UK creative outdoor marketing specialists All Conditions Media to help with its expansion into Europe.

Born, raised, and repeatedly tested in Colorado, Big Agnes has maintained its rich outdoor heritage while gaining a strong cult following on the other side of the Atlantic, with technical brand icons like its Copper Spur HV UL tent range helping it live up to its “Mother of Comfort” tagline.

The partnership adds yet another global outdoor brand to All Conditions Media’s growing client list, which currently includes Arc’teryx, YETI, Peak Performance, Danner, Finisterre, GORE-TEX Brand, Fjällräven, H&M Move, and Vibram.

The agency will be responsible for media communications, authentic growth within the social and outdoor communities, and advising Big Agnes as it navigates its new territory with best-selling products and new innovations.

“ACM brings huge experience and insights within the UK and EU outdoor industry,” says Mark Flanagan, International Director at Big Agnes. “Our 2025 range will be hitting stores very soon, and features HYPERBEAD™, our new waterproof technology created after years of development with our exclusive fabric manufacturer. Partnering with the ACM team will help us better inform our retailers and consumers on our innovative products.”

The news comes alongside the announcement of Big Agnes’s hiring of Matt Jordan – the brand’s new UK and Ireland sales agent.

“As a long-time fan, I’m excited to help build and grow awareness for Big Agnes in the UK,” he says. “It has a unique and inimitable mix of authentic outdoor credentials and modern innovation in its DNA. With ACM on board, I know we’ll be bringing the brand into this new territory without leaving behind any of its deep-rooted Colorado heritage.”

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

BOULDER, Colo. (Nov.  5, 2024)— La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the presenting sponsor and official footwear sponsor for all of the running events in the series, including the legendary Leadville Trail 100 Mile Run.

“The Leadville 100 Trail Run isn’t just a race—it’s a testament to the human spirit and the power of perseverance,” said Jonathan Lantz, President of La Sportiva North America. “Each year, Ken Chlouber, the event’s founder, sends runners off with a rallying cry: ‘You are tougher than you think you are. You can do more than you think you can.’ These events offer a physical embodiment of hope that encourages others to keep going when they feel they don’t have anything left to give. We have loved becoming a part of the Leadville family these last seven  years and are excited to continue to support the amazing community that makes this historic series possible.”

The series includes five running events: the Leadville Run Camp, the Leadville Trail Marathon and Heavy Half, the Silver Rush 50 Run, the Leadville Trail 10K, and the Leadville Trail 100 Run. Together, the Leadville Race Series and La Sportiva will provide resources for participants of all levels at each event, from gear demos and community events, to on-site experiences and activations that enhance the overall race atmosphere.

“La Sportiva shares our passion for the mountains and has been a tremendous sponsor over the past seven years,” said Kimo Seymour, President of Events and Media at Life Time. “Their team is dedicated to crafting the best products for alpine environments, making the ideal footwear for traversing the rugged terrain that runners encounter in the mountains that surround Leadville.”

The Leadville Race Series holds a special place in trail and ultrarunning history. Founded in 1983 to support Leadville’s local economy after the decline of the mining industry, the events have grown into a symbol of resilience, drawing athletes and supporters from around the world. Beyond running and cycling, the series has become a source of hope and economic revitalization for the Leadville community.

For more information on the Leadville Race Series and to register for upcoming races, visit www.leadvilleraceseries.com/run/

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.