Archives: Press Releases

LOUISVILLE, Colo. (Oct. 17, 2023) — Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks and snacks with them outside.

“Being lovers of the outdoors, we want to spend as much time as possible outside and take care of the planet while we are at it,” said Lisa Löwenborg, marketing manager at Primus. “Lunch breaks outside are a way to recharge after being inside at your desk or computer in the office. When you pack your lunch, and don’t need to wait in line for the microwave to heat it up, you get to spend even more time in the park soaking up the sunshine.”

The Fritid Collection makes it easy for a user to always have their Slurken or Koppen at the ready with coffee in the morning, or to stay hydrated during the day with their Klunken.

Fritid Collection

Koppen Mug

Enjoy those last days of summer out on the patio prior to heading into the office with this sleek, double-walled, stainless-steel mug that will keep your latte hot longer. 7.5 oz., $24.95

Preppen Container
Back to work doesn’t mean grabbing a snack from the vending machine or paying exorbitant prices for lunch. Hot or cold, on the trail or at the picnic table, the Preppen will serve it up just the way you want it. 23.6 oz., $39.95

Klunken Bottle

With a color to suit almost any mood and compatible with backpack side pockets, this will help users stay hydrated throughout the workday. 17 oz., $29.95

To see the Fritid Collection please visit https://primusequipment.com/en-eu/collections/fritid-collection-your-everyday-companions.

For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.

###

About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.

About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.

 

 

Richmond, Calif. – Oct. 17, 2023 – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion through collective action. ODA plans to serve as a central group driving and supporting industry-wide collaboration between businesses and historically underrepresented communities in the outdoors by helping brands move from self-driven, isolated diversity equity and inclusion (DEI) work, towards shared, collective action to support BIPOC, LGBTQIA+, people with disabilities, and other members of historically excluded communities.

The idea and effort to launch the Alliance has been led by a group of industry professionals, including Teresa Baker, founder of the Outdoor CEO Diversity Pledge and In Solidarity, Josie Norris, an industry veteran who was previously with the Conservation Alliance, as well as thought leaders from seven outdoor brands and organizations:

Arc’teryx Equipment                          Dan Walker

Burton                                                 Ashley Laporte​​

Cotopaxi                                             Damien Huang

Moosejaw                                           Eoin Comerford

Outdoor Industry Association            Kent Ebersole

Protect Our Winters                           Torrey Udall

Smartwool                                          Alicia Chin

The ODA founding board hired 18 community advisors representing outdoor affinity groups and historically marginalized communities to consult and advise on what they feel ODA should do to support their community members. ODA developed its goals and activities based on the feedback and recommendations from the community advisors. The group believes it will be critical to center the needs of historically underrepresented communities in the outdoors as they shape the work in the first year. “We believe it is important to center our work around those who have been historically underrepresented in the outdoors, and we must build mechanisms for hearing from and listening to these communities,” said Ashley Laporte, VP of Purpose and Impact at Burton.

“Now is the time to create real lasting change, so more people, including BIPOC and underrepresented communities are welcome, comfortable and safe in outdoor spaces,” said Lestarya Molloy, ODA Community Advisor and founder of Fridie Outdoors. “Collectively, the Outdoor Diversity Alliance can make it possible for every person to have the opportunity and enjoy their right to explore outside. “ said Molloy.

Through listening to brands and community advisors, the founding board members learned there is a clear need and an unmet demand for collaborative work around DEI in the outdoor industry. Many industry leaders and companies need help setting a clear path forward to advance equity. Others have gained ground in DEI work, but they want to do more across their organization. Brands want to consult with other brands and ask relevant questions like: What are you doing to advance DEI? What has worked for you? What hasn’t? What mistakes have you made? How did you correct them?

“The Outdoor Diversity Alliance is a group of outdoor industry businesses and organizations working together to advance equity in the outdoor industry. We want to help brands learn from each other and grow together. We believe the result will have a greater impact than what any one company can attempt and accomplish on its own,” said Teresa Baker, founder of the In Solidarity Project.

“We want the ODA to be a resource for all outdoor industry brands to connect and collaborate alongside community leaders,” said Damien Huang, CEO at Cotopaxi. “We know these issues can often be thorny and difficult to engage with independently, so by coordinating as a group we can move more confidently towards an accessible, thriving industry well-positioned to meet the opportunities in front of us. The long-term health of the outdoor industry requires an expansive and inclusive effort to welcome all communities to the outdoors. “

While focusing on the needs of marginalized community members, the Alliance will help members proactively advance equity and inclusion with peer-to-peer sharing on topics like representation in marketing, building authentic community partnerships, selecting vendors from marginalized groups, adopting inclusive language in internal and external communications, and more. The founding board believes that every department can use this peer support – from marketing executives to HR managers to product team members to social media coordinators and beyond. Baker said, “They all can share what is working and what is not working in advancing equity.”

Eoin Comerford, CEO of Moosejaw, said, “We are asking companies to make a two-year commitment to the Alliance. If we meet this critical buy-in at launch, we will focus on three key goals based on information gathered from our community advisors.”

Those goals are:

• Support the development of authentic relationships by helping brands and historically underrepresented groups connect. Through these relationships, brands can share what they have been doing and ask questions without judgment.
• Create the framework for an industry-wide equity assessment. Standardized metrics help brands know what to track and unites them around shared goals. Plus, this data will serve as a tool for accountability.
• Create authentic storytelling models led by members of underrepresented communities. ODA will work with community advisors to build an industry guide for authentic storytelling, ambassador relationships, partnerships, and marketing campaigns.

In 2024, ODA also would host an in-person gathering of CEOs and other leaders from its member companies to begin the collaborative work. Members will work together to develop programming. They plan to utilize the resource hub and job board through the In Solidarity site. Collecting demographics from all members will be part of members’ commitment to ODA.

The founding board members are inviting brands and nonprofits to sign on as new members and commit to paying membership dues in early 2024. The dues range from $1,000 to $10,000 and are determined by the revenue of the brand. Membership dues will pay for staff time to run ODA, events, and operations. The goal is to secure a minimum of $150,000 in new member commitments by the end of 2023. The organization is partnering with the Social Good Fund, its fiscal sponsor. Businesses can click here to apply.

The industry is known for its efforts to collaborate on other pressing issues: advancing efforts to address climate change; improving supply-chain sustainability; and advocating for conservation. ODA is modeled after other successful ways the industry has bound together to show strength in numbers and address complex problems.

To learn more visit www.insolidarityproject.com/oda and to join, email: OutdoorDiversityAlliance@gmail.com.

About Outdoor Diversity Alliance

Launched in October 2023, the Outdoor Diversity Alliance (ODA) is a growing group of outdoor brands that are committed to collectively advancing equity in the industry. Its mission is to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion through collective action. ODA serves as a central group driving and supporting industry-wide collaboration between businesses and historically underrepresented communities. For more information, visit www.insolidarityproject.com/oda.

 

 

BOULDER, Colo. (Oct. 17, 2023) – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to its freeze-dried sandwich lineup: Cookies & Cream and Mint Chocolate Chip. The brand’s popular freeze-dried Cinnamon Apples Wedges also make a return to Earth, and a brand-new bundle offering is sent into the cyber (purchasing) universe — an Astronaut Collection Pack, containing one of each of its ice cream sandwich flavors and freeze-dried fruit offerings.

“We are excited to introduce Cookies & Cream and Mint Chocolate Chip to our freeze-dried ice cream lineup,” said Duane Primozich, CEO of American Outdoor Products. “These new flavors, alongside the Astronaut Collection Pack highlight our commitment to offering innovative, quality products that our customers love. We continue to bring the taste of space to everyone, just in time for the holiday season.”

Mint Chocolate Chip and Cookies & Cream join Vanilla and Neapolitan to complete the lineup of freeze-dried ice cream sandwich flavors available this Fall. Astronaut Ice Cream is ready to eat right out of the packaging with no rehydration or freezer necessary, they are made out of 100% real ice cream and have a three-year shelf life. Individual sandwiches are available for purchase for $4.99 USD. A 12-pack is also available for purchase for $59.99 USD.

After a brief hiatus, freeze-dried Cinnamon Apples Wedges return as a perfect addition to school lunches, stocking stuffers, or moon missions. These delicious apple wedges with a touch of cinnamon and sugar are available to purchase individually for $3.99 USD. They are also available in 12-packs for $23.99, and larger bulk case options of 40 packs. Other freeze-dried fruit offerings include peaches, bananas, and whole strawberries.

New for Fall 2023, the company is excited to launch an out-of-this-world Astronaut Collection Pack, a variety pack with all eight products in the Astronaut Foods collection. This bundle, which includes all four ice cream sandwich flavors and all four freeze-dried fruit offerings, is available for $35.92 USD.  A perfect way to sample all of Astronaut Food’s intergalactic product offerings.

These new and updated Astronaut Foods product offerings are now available at: https://astronautfoods.com/

About Astronaut Foods

Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks, and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

-###-

 

MARBLEHEAD, Mass. (October 16, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its global headquarters in Asola, AREAS is the company’s research and development laboratory, an academy for scholars and young talents in the textile field, and a creative hub for product and communication design. AREAS is home to the designers and creators of UYN’s bio-based apparel, footwear and accessories.

“AREAS was born out of a dream to create the most advanced research academy in the world within the technical apparel sector,” said Marco Redini, Trerè Innovation CEO. “We not only wanted to create a physical space for ideation, but also, an ideal venue where multiple fields of knowledge from science to design and communication to art can come together. AREAS is setting the path for us to build the future and design what does not yet exist.”

AREAS Special Departments

With an investment of more than two million euros, AREAS is where UYN’s engineers and designers create product with bio-materials and advanced textiles used in the company’s products, subsequently tested via next generation scientific equipment and with its accomplished team of athletes.

Brain Unit

The core of the laboratory is the Brain Unit, a climate chamber (with controlled temperature and humidity) in which athletes and products are tested and, as a result, can have their performance analyzed. The Brain Unit includes a station that studies athlete’s motion and cognitive abilities, neuro-reactive treadmills developed by the Italian company Reaxing, a TITICI (a premium handmade bike brand owned by Trerè Innovation, together with UYN) bike station with oscillating platforms, and the thermal robotic mannequin, “Hyper.”

Hyper is the athlete who never gets tired, a “humanoid” capable of reproducing the physiological reactions of the human body thanks to 35 independent thermal zones. Hyper overheats, cools and sweats like an athlete, measuring through hundreds of sensors the breathability and insulating properties of the clothing he wears. This makes it possible to study clothing performance on a scientific basis and receive objective data for comparisons.

The methodology of the tests and the analysis of the results are carried out in collaboration with the CeRiSM (Research Centre Sport, Mountain and Health) of the University of Verona, the fourth ranked sports science department in the world (source: Global Shanghai Ranking).

Arctic & Monsoon Chambers

Providing extreme testing environments, The Arctic Chamber is used to measure the performance of clothing at -20°C and to analyze the distribution of body heat through a thermal camera while  the Monsoon Chamber is used to test the impermeability of garments under high-intensity water jets.

Biotechnology Unit

The Biotechnology Unit is the area of the laboratory equipped for research of new bio-materials, mechanical and chemical tests on yarns to be implemented in production, and tests on the final product (abrasion resistance, color fastness, pH of components, resistance to washing, etc.). The rigorous analysis makes it possible to quickly assess the conformity of the products with current regulations and guarantee maximum quality.

Academy and Creative Hub  

AREAS is not just a laboratory, it aims to be a meeting place for scholars, scientists, engineers, industrial designers, graphic designers, artists, marketing and communication experts interested in sharing disruptive ideas.

The large open space on the second floor (called ‘Creativity’) is a think tank designed to foster the exchange and generation of ideas for apparel design, footwear design and product storytelling. Through AREAS, Trerè Innovation also activates work and educational programs for young talents and newly graduated students who wish to specialize in the technical apparel sector.

Open to the Public

Trerè Innovation has chosen to make AREAS open to the public. Anyone who wishes can book a tour of AREAS at uynsports.com or areas-academy.com. The tour is structured with interactive experiences enabling visitors to test UYN products and its scientific devices, interact with technicians, designers, engineers and immerse themselves in the UYN world.

Visits also include UYN’s production department, showrooms, logistics with the robotized warehouse and the UYN Flagship Store in Asola. On request, Trerè staff can recommend partner hotels and outdoor activities to extend the stay and test UYN clothing and TITICI bikes.

For more information or to book a tour, visit areas-academy.com.

###

About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only technical stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI^®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one in the United Kingdom, one in Germany, and has plans to open a store in Boston, Massachusetts, additional shops in U.K., three stores in Beijing, as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Citroën, Jeep, and Replay brands.

 

 

Boulder, Colo. (October 16, 2023) – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster.

Based in Montana, Borgen will assume leadership over the Pacific Northwest territory, encompassing the states of Oregon, Idaho, Washington, and Alaska. Joining the Krimson Klover sales team as an independent representative, Borgen brings an extensive background in the outdoor industry, specialty retail and women’s apparel, boasting a decade of experience. Her well-established network, proven sales strategies, and deep retail expertise are unmatched within the community.

”As we continue to grow and expand our presence in this market, we recognize the importance of having a dedicated and passionate individual who shares our enthusiasm and passion for outdoor adventures and products,“ said Kate Saunders, President of Krimson Klover. “We are excited to have Katie on board as part of our dynamic sales team. She brings a wealth of experience and a deep understanding of the outdoor industry, which will undoubtedly enhance our ability to connect with customers and partners. We are confident that her expertise and commitment will contribute significantly to our continued success, allowing us to better serve the community and offer top-notch products and services.”

“Joining this incredible sales team is like finding the perfect fit for my passion in the outdoor industry, ” said Borgen. “I’m thrilled to contribute my expertise and dedication to a brand that shares my passion and love for the outdoors as well as the commitment to quality, style, and sustainability.”

Retailers who are interested in reaching Katie may find her on LinkedIn.

For more on Krimson Klover please visit krimsonklover.com and sign up for the newsletter or follow along on social media on Instagram, Facebook and TikTok.

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/

Bentonville/Bella Vista, Ark., (Oct. 15, 2023) – Northwest Arkansas saw a stacked field of the world’s top mountain bike racers at the Life Time  Little Sugar MTB, in which Haley Batten of Santa Cruz, Calif. and Keegan Swenson of Heber City, Utah took first in the elite 100K races. Life Time and OZ Brands awarded a $65,000 prize purse equally split between the top five women and top five men finishers, the largest single-day prize purse in US mountain biking. The inaugural race had more than 1,000 participants, with riders aged 12 to 70 years old from 46 states and eight countries.

Racers had three course distances to choose from, including a 100K with 7,000 feet of elevation gain, a 50K course with 3,700 feet of elevation gain, and a 20K course with 1,250 feet of elevation gain. Riders traversed through grinding climbs, rolling descents, and rough and rocky limestone, with views of caves, waterfalls, and iconic ledges on the trails of Bella Vista and Bentonville. The courses featured a point-to-point format, starting at the Homestead in Coler MTB Preserve with a finish in Bentonville Downtown at the Square.

After 40 miles of solo riding, Batten was victorious for the elite women, finishing eleven minutes ahead of her closest competitor. When asked about the course, Haley commented, “It’s fantastic, it keeps you on your toes for sure. I had a blast riding the trails all week and checking out the course. It’s hard racing, it’s pretty relentless. I thought [going into the race] there’s not much climbing, it’s pretty rolling, but when you’re out there it’s relentless.”

The elite men’s race was closer throughout the day. After almost four and a half hours, the race came down to a sprint finish, with Swenson taking the win over South African Matt Beers, and Cole Paton just nineteen seconds back, finishing third. Olympic Gold medalist and pre-race favorite, Tom Pidcock, suffered a flat tire and rolled in for a 25th-place finish.

“A huge thank you to Bentonville and Bella Vista for hosting us on these world-class mountain bike trails for the inaugural Life Time Little Sugar MTB!,” said race director Ben Sachs. “The Northwest Arkansas community showed up in full force today to deliver an exceptional experience, including our incredible volunteers, emergency services teams, and the Trailblazers, who aided in our course setup. We are thrilled with year one of the event and are looking forward to continuing this momentum into next week at the Life Time Big Sugar Classic presented by Mazda.”

Women’s 100K Race Results

Name	City	Age	Time
Haley Batten	Santa Cruz, Calif.	25	4:53:22
Savilia Blunk	Inverness, Calif.	24	5:04:34
Sofia Gomez Villafane	Heber City, Utah	29	5:09:28
Katerina Nash	Truckee, Calif.	45	5:17:45
Crystal Anthony	Bentonville, Ark.	42	5:19:33

 

Men’s 100K Race Results

Name	City	Age	Time
Keegan Swenson	Heber City, Utah	29	4:25:16
Matthew Beers	Cape Town, RSA	29	4:25:16
Cole Paton	Cashmere, Wash.	25	4:25:35
Bradyn Lange	La Center, Wash.	24	4:30:10
Sean Fincham	Squamish, Canada	25	4:30:35

 

Women’s 50K Race Results

Name	City	Age	Time
Landrie Mclain	Bella Vista, Ark.	15	2:53:31
Harper Moore	Bentonville, Ark.	16	2:59:20
Emily Flynn	Elk River, Minn.	42	3:11:38

 

Men’s 50K Race Results

Name	City	Age	Time
Will Stoffel	Bentonville, Ark.	41	2:29:18
Preston Ronck	Rogers, Ark.	14	2:30:32
Brian Gordon	Soquel, Calif.	33	2:33:41

 

Women’s 20K Race Results

Name	City	Age	Time
Bella Fish	Bentonville, Ark.	13	1:05:32
Elise Edman	Chesterfield, Mo.	37	1:07:26
Jessica Rosado	San Antonio, Fla.	46	1:07:47

 

Men’s 20K Race Results

Name	City	Age	Time
Aaron Anderson	Springdale, Ark.	16	53:22
Cody Lang	Bentonville, Ark.	15	54:15
Gwilym Stevens	Bentonville, Ark.	13	54:15

 

To view full Life Time Little Sugar MTB  race results, please visit Athlinks. To see how the race unfolded check out the Big Sugar Classic Instagram channel.

Life Time Little Sugar MTB kicked off the Life Time Big Sugar Classic week, which will culminate with the Life Time Big Sugar Gravel presented by Mazda in Bentonville, Ark. on October 21. Check out the full festival week schedule here. The final off-road cycling event of the year is the Stages Cycling Austin Rattler MTB on Nov. 4.

For more information, please visit leadvilleraceseries.com/little-sugar-mtb. To view all Life Time athletic events, visit my.lifetime.life/athletic-events.

About Life Time^®

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 35,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

# # #

SEATTLE – National specialty outdoor retailer REI Co-op started fulfillment from its new state-of-the-art distribution center in Lebanon, Tennessee supporting its steady growth in the Midwest and Southeast. The new distribution center will serve more than 60 stores and 5.6 million REI members in the area. The facility’s design and operations prioritize the employee experience while setting a new standard to fight the climate crisis.

“We believe the climate crisis is the greatest threat to our business and the future of our planet. REI is leveraging its values and cooperative model to minimize our environmental footprint while serving the outdoor community,” says Sylvia Wilks, REI chief supply chain officer. “Our new Lebanon distribution center allows us to improve our delivery speed to customers and stores, increase our throughput capacity and agility, and lower costs all while achieving new sustainable building standards.”

Employee experience

The facility provides a productive and healthy environment for employees through design features that support work, rest, and a connection to nature. Highlights include ample daylight through 90 skylights over regularly occupied spaces, floor-to-ceiling windows, exceptional air quality, ergonomic workspaces, and a gym.

The design focuses on enhancing the employee connection to nature with “trails” worn into the concrete floors for wayfinding, wood siding from a decommissioned barn installed in the atrium and furniture, and handrails repurposed from trees removed from the property prior to construction. The co-op is completing a habitat restoration project across the 41-acre property, which will feature a trail for walking and biking.

REI’s Lebanon distribution center employs more than 230 part- and full-time staff. Since joining the co-op in mid-summer, the Lebanon team has volunteered alongside Tennessee State Parks for trail maintenance and more. As the co-op’s business grows, staff may increase to 350 employees.

Carbon life cycle

The distribution center addresses carbon impacts by using 100% renewable, 100% electric energy through an onsite solar array and renewable energy from a soon-to-be-built solar array in eastern Tennessee as part of REI’s partnership with Clearloop, a leading carbon solutions provider. Electric forklifts transport goods in the 400,000 square-foot facility while electric chargers are available for staff vehicles. Concrete and steel building materials have upwards of 30% less embodied carbon than typical material specifications.

The building will use 30% less energy than required by code, primarily due to energy efficient lighting and HVAC building systems. This focus on energy savings extends to all building systems. For example, there is widespread use of conveyor belt sensors that pause when product is not moving that also supports acoustic comfort for employees.

Waste

REI Lebanon diverted over 90% of its construction waste from landfill and produces almost no waste by diverting over 90% of operational waste from landfill, which the U.S. Green Building Council (USGBC) defines as “zero-waste.” The facility also participates in an enterprise-wide partnership with Trex to recycle all thin-film plastic into durable, plastic decking. The co-op will pursue zero-waste certification after a year of operation though the USGBC TRUE zero waste certification program, joining its fleet of distribution centers as certified facilities.

The facility is also highly water efficient, designed to use 50% less water in its operations and landscaping than required by industry baseline. A cistern captures rainwater for non-potable uses within the building while efficient fixtures reduce overall demand. Native and drought-tolerant landscaping further reduce the site’s water needs.

REI is targeting a platinum certification via USGBC’s LEED v4 BD+C (Leadership in Energy and Environmental Design, Building Design and Construction) rating system. The LEED v4 rating system is widely regarded as the international standard for high-performance structures that account for measurable results in a facility’s lifecycle.

The Lebanon facility complements REI’s three existing distribution centers in Bedford, Pennsylvania; Goodyear, Arizona; and Sumner, Washington to serve 185 stores in 42 states as well as online order fulfillment for customers across the country and globe. Notably, REI’s Bedford and Goodyear locations are also recognized by the USGBC’s green building certification.

Every year REI publishes an Impact Report to share its progress against enterprise-wide goals and actions to have a positive impact on employees, members, society, and business. Examples include investing in the employee experience, conveying a network of advocates to connect people to the power of the outdoors and fight to protect it, building an inclusive outdoor community, and implementing product impact standards with 1000+ brand partners to set expectations of their partnership to fight climate change, advance inclusion in the outdoors and manage chemicals.

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 185 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national https://public.cloud-dam.rei.com/api/public/content/rei-dc-lebanon-tn—credit-to-al-neyer_web_lg.jpeg nonprofits that create access to—and steward—the outdoor places that inspire us all.

• Contact — Include Name, Company, Email, Phone. Use Shift+Enter for single line breaks.:

  Megan Behrbaum, REI, mbehrba@rei.com

• Location: Seattle

Bentonville, Ark., (Oct. 12, 2023) – Concluding an epic year of off-road racing across the country, Life Time (NYSE: LTH) is set to host more than 3,200 mountain and gravel bikers for a week of fun, fast dirt in Northwest Arkansas October 14-21. The eight-day celebration includes bike events, industry gatherings, sponsor activations, an expo, and first-ever Gravel Rave. The full event schedule is available here.

The week kicks off with Life Time’s newest event, Little Sugar MTB, on Sunday, October 15, offering 100k, 50k, or 20k race distances, starting from the Coler MTB Preserve and traversing the legendary terrain in Bella Vista with a finish in downtown Bentonville. The flagship 100k distance will pass through the Little Sugar, Back 40, and Slaughter Pen trails before heading back to town. Riders will face grinding climbs that alternate with fast-rolling descents, while being greeted by the area’s stunning landscape, featuring unique bluff lines, caves, waterfalls, and the iconic Ledges. A $65,000 prize purse is up for grabs for the top five finishers in both the men’s and women’s categories.

Life Time also is partnering with the Women of OZ for a women-led group ride leaving from the Ledger at 3:00 p.m. on October 15. Later that day, an After Party will be hosted at the Ledger Bentonville, the first-ever bikeable building with six stories of exterior switchbacks that lead to incredible views of Downtown Bentonville. Cyclists and their loved ones are welcome to enjoy an open bar, food by Chef Biju Thomas, and music from DJ Raquel.

Throughout the week, additional bike industry events will take place, including the People for Bike Shift conference from Oct. 16-18,  and Outerbike Bentonville from Oct. 20-22. In addition to the racers, more than 5,000 non-racer attendees are expected across the week along with 400 cycling industry members.

On Thursday, Oct. 19, at 3 p.m., and Friday from 10 a.m. to 7 p.m., the Big Sugar Gravel Expo will kick off in Bentonville City Square and feature talks and panels from gravel favorites, including Kristi Mohn and Abi Robbins, as well as Grand Prix athletes such as fifth-place Gravel World Championships finisher, Keegan Swenson. At 7 p.m., Bike Rack Brewing will host a Social Hour for race participants.

Shakeout rides will take place on Oct. 20 with Ventum Racing, Chamois Butt’r, All Bodies on Bikes, Kodiak Cakes, and Pirelli Tires, in partnership with Life Time and People for Bikes for a “Schoolhouse Rock” ride. As part of this afternoon ride, riders will have the opportunity to visit a remodeled schoolhouse for drinks, food, and a pre-race party along the route. There will also be panels throughout the day on the Expo Stage from fan-favorite gravel cyclists.

Now in its third year, Big Sugar Gravel presented by Mazda, will take place on Saturday, Oct. 21, and mark the final race in the 2023 Life Time Grand Prix Series. The gravel event offers two distances including the marquee 100-mile distance, and a 50-mile option, with both courses made up of challenging, picturesque roads through the highs and hollows of Northwest Arkansas and Southern Missouri. The evening will be capped by honoring the top ten male and female Grand Prix athletes, who will walk away with their earnings from a season-long battle for the $250,000 prize purse.

Athletes looking for an even bigger challenge may experience Bentonville’s mountain bike trails and gravel roads in the Sweet Tooth or Semi-Sweet Tooth Challenge, racing the Little Sugar MTB event on Sunday, followed by the Big Sugar Gravel event six days later.

Bringing an end to the unprecedented week is the first-ever Gravel Rave, a night where the world of gravel cycling will collide with electrifying beats, awards, gourmet food, and spirited attire. The event is for everyone – whether you’re coming for the beats, the bites, or the brews, including:

• Gourmet Delights: Savor delectable bites and glowing treats, curated by the renowned Chef Biji (@bijuthechef).
• Electrifying Beats: Dance to the rhythm of former World Tour pro cyclist turned DJ sensation, Taylor Phinney, with a guest set from Life Time Grand Prix athlete and DJ Alexis Skarda.
• Hip Hop Violinist: Groove to the contemporary beats of EZINMA (@ezinma) our sensational self-proclaimed “Classical Bae” violinist.
• Grand Prix Awards Ceremony: Witness the crowning moments of the 2023 Life Time Grand Prix presented by Mazda.
• Cash Bar: Enjoy an array of adult beverages to keep the party going.
• Gravel Glow: Get ready to shine and express your unique style in your hip, funky, and cool attire. Think denim jorts, Hawaiian button-downs, neon, and glow-in-the-dark clothes.

To reserve your spot and for more information, visit https://www.bigsugarclassic.com/gravel-rave/

To view all Life Time athletic events, visit my.lifetime.life/athletic-events.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 35,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

About Bella Vista, Arkansas

Nestled inside the edge of the Ozark Forest, Bella Vista, Arkansas, offers a temperate climate, diverse wildlife, and memorable scenery. With pristine lakes, scenic golf courses, and handcrafted nature trails combined with the rapidly growing business, art, music, and culinary scenes of Northwest Arkansas, Bella Vista provides a perfect balance between beauty, business, and backcountry. For more information visit https://discoverbellavistaAR.com.

About Visit Bentonville

Visit Bentonville is funded by the Bentonville Advertising and Promotion Commission which was established in 1996. The commission is supported by a 2% tax on lodging and meeting space and a 1% tax on restaurant and dining establishments. The organization’s mission is to brand, promote, and sell Bentonville as a tourism destination; improving quality of life and stimulating economic development. Visit Bentonville leads the planning of sports, meetings, and group tours while also marketing leisure experiences that include arts, cycling, culinary, film, music, and aviation. Visit Bentonville also collaborates with tourism offices throughout the state of Arkansas to create a positive economic impact while increasing tourism amenities for both visitors and residents.