Archives: Press Releases

Steamboat Springs, CO – September 30, 2024 – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the United States – the Appalachian Trail, the Continental Divide Trail, and the Pacific Crest Trail.

Inspiring Adventure While Preserving Outdoor Spaces
As a company founded by people who live and breathe the outdoors, Big Agnes has always believed in the power of nature to inspire, challenge, and connect. The 2025 Thru Hike Sponsorship aims to support individuals who share the same passion while promoting responsible trail use and environmental consciousness. The brand would like to support the members of the community that not only enjoy the outdoors, but advocate for protecting them and making them more inclusive for future generations.

“At Big Agnes, it’s not just about making gear—it’s about fostering a community that respects the environment and celebrates the joy of outdoor adventure,” said Bill Gamber, Big Agnes co-founder and president. “Through this sponsorship, we hope to empower hikers from all walks of life to accomplish their adventure goals while supporting them in raising awareness for the environment. We hope this is just the beginning of a long-term program that will grow and evolve in the years to come.”

Who Should Apply?
Big Agnes encourages any hikers who plan to thru-hike one of the three major US trails—the Appalachian Trail, the Continental Divide Trail, or the Pacific Crest Trail in 2025 to apply.

Key criteria for applicants include:

• Planning to thru-hike one of the three major US trails in 2025.
• Commitment to Leave No Trace principles and environmental stewardship.
• Enthusiastic about sharing their journey on Instagram and/or TikTok.
• Embracing diversity and inclusion on the trail.
• 18 years of age or older, residing in the USA or Canada.

How Big Agnes will Support
The selected applicants will receive full gear kits  from Big Agnes including tent, sleeping bag, sleeping pad, backpack, and apparel ensuring they have the equipment needed to thrive on the trail. Additionally, they will benefit from ongoing gear support and trail assistance from the Big Agnes team throughout their journey. The program is designed to enhance each ambassador’s hiking experience while spotlighting their adventures across social platforms to inspire and engage the broader outdoor community.

Apply Now
Thru-hikers eager to get on the trail and work with the brand can apply online at 2025 Thru Hike Application. The application deadline is October 15, 2024.

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

Portland, Oregon (September 26, 2024) – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the launch of its third fire-resistant blanket – the Takibi Blanket – with Portland-based Japanese camping brand Snow Peak.

The 50 x 70” throw-size blanket addresses the threat of stray sparks or embers while keeping users warm around the fire. This flame-resistant blanket won’t be impacted when the campfire changes course or when a few stray embers jump from the logs.

Takibi, the Japanese word for bonfire, is the catalyst for the collaboration. Takibi Time is known in Japan as an opportunity to gather together around the campfire, relax, reflect and reconnect to nature. The Snow Peak x Rumpl collaboration is designed for this exact use case and complements several Snow Peak camping products within its collection.

After a successful partnership in 2020, followed by a sequel in 2022, this third iteration brings consumers a new limited-edition design that combines Rumpl’s proprietary 100% post-consumer recycled NanoLoft® insulation with its fire-resistant ripstop Takibi material. Twelve recycled plastic bottles are used to make the latest Takibi Blanket. The design features a cape clip hardware that allows users to sport the blanket hands-free around their shoulders—ideal for sitting around the bonfire.

“We’re excited to collaborate with Rumpl for a third season on a piece that reflects both brands’ passion for craftsmanship and outdoor living,” said Noah Reis, chief operating officer at  Snow Peak USA. “This new collection continues to draw inspiration from the tradition of Takibi Time, where the beauty of gathering around a fire is central. Each item not only provides functional warmth but is designed to deepen the connection between people and nature. Together with Rumpl, we’re committed to creating products that enhance these shared outdoor experiences with lasting quality and thoughtful design.”

Both Rumpl and Snow Peak center around creating a healthy and thriving earth. Snow Peak is working towards 100% clean energy for raw materials and manufacturing. Similarly, Rumpl looks to the future responsibility by way of its 100% post-consumer recycled materials used in the lineup of products and through multiple sustainability initiatives, recounted in its 2023 report.

“Collaborating with Snow Peak again was a natural choice, given our shared commitments to crafting high-quality, utilitarian products for gathering outdoors,” said Wylie Robinson, CEO and founder of Rumpl.

“Our flame-resistant Takibi collaborations have become a Rumpl fan favorite, and we’re excited for a third iteration that demos our blanket technology and enriches your time spent around the fire.”

The limited edition NanoLoft® Takibi Blanket will be available for purchase for $200 on September 26 through Rumpl and Snow Peak’s e-commerce sites and in select Snow Peak stores and retail partners.

For more information regarding Rumpl, please contact Rumpl’s PR Manager, Scout Petersen, scout@purpleorangepr.com, and for more information regarding Snow Peak, please contact Snow Peak’s PR Account Director, Amy May, amymay@jamcollective.net.

About Rumpl:

Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and prepared for whatever unfolds. Learn more at www.rumpl.com.

About Snow Peak:
Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield.

 

Boulder, Colo. (Sept. 25, 2024) – Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024.  Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.

“This time of year, as the brisk mornings and evenings set in, is one of our favorites at Krimson Klover,” said Rhonda Swenson, Founder of Krimson Klover. “It’s the cue to pull out the cutest and coziest Krimson Klover apparel to keep you looking fashionable, confident and feeling warm as we head into the cold weather months.”

The new Fall line proudly features meticulously crafted pieces made from premium, long lasting materials, carefully selected from trusted suppliers and manufacturing partners. Krimson Klover is rooted  in slow fashion with a dedication to craftsmanship, sustainable values, and elegance woven into each and every garment. This new collection continues to empower women of all backgrounds to live boldly.

The chic new collection features cozy layers that are both practical and fashionable, made for enjoying a crisp morning stroll through snow-covered streets, skiing a favorite run and enjoying a hot toddy on top of a mountain.

Key new styles from the Fall Fashion collection include:

• Annie Shacket Long– insulated with Responsibly Sourced 600 fill power Down, keeps wearers warm while ensuring a versatile and fashionable look for any winter adventure. MSRP $259
• Veronica Cardigan– open cardigan, featuring a flattering longer length and warm playful speckled yarn. The merino wool used in this blended yarn is certified with the Responsible Wool Standard. MSRP $319
• Montrose Sweater – a relaxed fit sweater made with RWS Merino Wool and Baby Alpaca fibers. A great take on a classic turtleneck sweater that you’ll be grabbing for all winter. MSRP $209
• Snowflake Sweater– sporty style combined with a soft luxe baby alpaca yarn is the perfect statement sweater. MSRP $310
• Sophia Cardigan– this sophisticated cardigan is crafted in Peru from a blend of luxe Alpaca fibers ensuring a combination of comfort, style and warmth. MSRP $349

For more information about Krimson Klover and for its current collections, please visit krimsonklover.com. Sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

Links to digital media assets:

• NEW Fall Fashion Sweaters
• NEW Mid Layers and Fleece Layers

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com

Holland, MI (Sept. 25, 2024) – Heel™ announces the Heel Virtual Dog Leash™ – Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their humans outdoors, taking on new adventures.

Whether you’re hiking, camping, running, at the dog park or working around the homestead, Heel™ will keep your dogs nearby, and in control. The built-in-the-USA technology was originally developed during the Covid-19 pandemic to ensure social distancing between humans. Unlike some brands that offer static containment, the Heel Virtual Dog Leash™ allows the dog owner to set the length of the virtual leash, and then the virtual boundary moves with the human as they move.

Heel™ technology does not rely on cellular, GPS or WiFi making it suitable for remote locations— such as on the hiking trail or off-the-grid. There is also no subscription required.

Heel’s AUTOPROX™ technology works anywhere your adventures take you and is extremely accurate, allowing for a virtual leash as short as 10 feet and up to 750 feet. Heel™ automatically measures how far the collar is from the remote and provides a tone or vibration correction when a dog approaches the boundary. There is also an optional static correction when the dog exceeds the set boundary.

“We are proud to introduce Heel™ technology with the goal of creating happier and healthier dogs,” said Jason Grant, CEO. “The Roam 350™ is an innovative solution that allows all of the dogs and their people to spend more time together without the limitations of a physical leash. Heel™ is all about off-leash flexibility, a renewed sense of freedom and fun for all.”

Heel Virtual Dog Leash™ – Roam 350™ Tech Specs:

• Set a virtual boundary that moves with you from 10 ft up to 750 ft
• No cellular or GPS required
• No subscription costs
• Works with 1-3 dogs
• Water resistant. Waterproof models in development
• Available sizes: Medium (12-17”) and Large (15-24”)
• Can be used as a standard training collar with range of 1000 ft
• $399 MSRP (1 collar), $699 MSRP (2 collars) $999 MSRP (3 collars)
• FAQs

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About Heel™

Heel helps improve the lives and safety of dogs and their owners, using technology developed by parent company Fleetwood Group. This breakthrough technology was originally developed for contact tracing during the COVID-19 pandemic. Fleetwood Group determined that this technology could also be used to significantly improve the lives of dogs and dog owners – the Heel Virtual Dog Leash™ was born. For more information about Heel™, please visit Heel.dog, and follow Heel on Instagram. For media inquiries or further information please contact Lauren Haber, heel@verdepr.com.

 

 

 

 

 

 

 

ASHEVILLE, N.C. (Sept. 25, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, retained Verde Brand Communications to help manage communications and public relations.

Moving forward, Verde will assist the Grassroots Outdoor Alliance team with strategy and communications support around how the organization is working to champion best practices, education and information sharing among independent specialty outdoor retailers, and between those retailers and outdoor brands.

Founded in 1996, Grassroots Outdoor Alliance is a member-owned organization consisting of 95 independent outdoor specialty retailers with 206 retail locations across the U.S. There are also 67 product manufacturers who are members of Grassroots.

The organization works to build relationships between its retailers and vendor partners through data sharing, education, ideas, insights, buying opportunities, community events and other activities, as well as advocating for independent specialty retail within the outdoor industry.

Grassroots also operates the invitation-only Connect tradeshow twice a year in Kansas City, Mo., and Reno, Nev. Its member network receives a higher level of service through Grassroots programs and events, including at Connect, but many retailers and vendors who are not members also attend Connect, which broadens the show’s effectiveness for member retailers and brands as well as with its resonance in the Outdoor Industry.

“Connect is the way we are most visible to the larger outdoor industry, but the work we do day in and day out to provide support to and information exchange among our members is at the core of what we do,” said Gabe Maier, President of Grassroots Outdoor Alliance. “Verde will help us communicate around the work we are doing to support the health of independent specialty retail and how that relates to the health of the overall Outdoor Industry.”

With its 32-year track record in the outdoor industry and principals who worked in the industry prior to that, Verde has the long-term industry experience and perspective around specialty outdoor retail, the broader outdoor industry, and the relationship between the two in order to effectively work with the Grassroots Outdoor Alliance team.

“Specialty retail is the heart and soul of the Outdoor Industry, but more importantly, it’s one of the most effective, productive and authentic channels for brands to reach consumers,” said Julie Evans, CEO of Verde. “What Grassroots Outdoor Alliance has built to serve independent retailers as a group is incredibly unique and impactful — exactly what you’d expect from such a group of strong leaders. We’re excited to help build on the work they are doing.”

The recent June Grassroots Outdoor Alliance Connect Show saw record attendance with 144 participating brands at Connect, 108 brands at Discovery Marketplace (hosted Day 0, Sunday, June 9), and 146 attending independent outdoor retail stores.

The next Grassroots Outdoor Alliance Connect show will take place in Kansas City, Mo., Nov. 11-14, 2024.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 95 independently owned outdoor retailers and 66 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency that delivers brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

 

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Washington, D.C. (September 25, 2024) — This week, Katie Hawkins, California Program Director at Outdoor Alliance, was named among 205 people selected to join the Obama Foundation Leaders program. The program trains participants around the world in leadership development and civic engagement to help build their skills and scale their work across public, private, and nonprofit sectors. Katie will be one of just 100 Leaders participating in the Leaders USA program.

Katie spearheads human-powered outdoor recreation advocacy and policy efforts for Outdoor Alliance California, a statewide coalition of outdoor recreation advocacy groups that is part of the national Outdoor Alliance. Through this work, Katie leads the organization’s efforts in securing robust conservation goals, advancing nature-based solutions to combat the climate crisis, and ensuring that America’s public lands and waters are safe, welcoming, and equitable for all to enjoy. She is passionate about advocating for sustainable outdoor recreation policies, operating from the grassroots level to the highest level of government to forge relationships, shape policy, and build coalitions.

“I am honored to have been selected for the 2024-2025 Obama Foundations Leaders program,” said Katie. “I strongly believe that working together, we can make the change we want to see in the world. As part of this program, I am excited to work alongside other changemakers who are working towards strengthening democracy in their communities, across the country, and across the world.”

Adam Cramer, CEO of Outdoor Alliance, said, “Katie has been a powerful force for conservation in California over the past five years. Her ability to connect and inspire people to advocacy is impressive, and her leadership skills will be a valuable asset to the Obama Leaders program.”

As part of the six-month program, these dedicated changemakers will convene virtually every week for interactive sessions designed to help them drive change by honing their leadership skills, building deep relationships with their peers, and engaging with thought leaders and members of the Obama Foundation community. They will also have an opportunity to participate in various virtual experiences and special events, including one-on-one conversations with experienced mentors in the Foundation’s global network.

The Obama Foundation Leaders USA Program, now in its second year, was inspired by the leadership values and approach of President and Mrs. Obama. The program draws on the Foundation’s ‘Hope to Action’ curriculum to support Leaders in engaging diverse perspectives, building collective power, and making tangible, sustainable progress towards a better world. The Leaders USA Program has a particular focus on strengthening democratic culture.

The Obama Foundation Leaders program is designed to further inspire, empower, and connect emerging leaders from Africa, Asia-Pacific, Europe, and the United States to change their respective communities and the world. To learn more, visit obama.org/leaders.

To learn more about Outdoor Alliance, visit outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

Boulder, Colo. (Sept. 25, 2024) — As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions. Committed to reliability, nutrition, and convenience, the Boulder, Colo.-based company provides essential sustenance to help individuals and families stay prepared for any circumstance.

In 2023, the Federal Emergency Management Agency responded to more than 100 disasters, underscoring the importance of having a well-stocked emergency kit. FEMA recommends ensuring your home, work, and car kits include food, water, and other supplies sufficient to last at least three days.

Backpacker’s Pantry provides a variety of flexible meal kit options tailored to meet diverse needs. The Build Your Own Emergency Meal Kits allow consumers to build personalized kits for three or seven days, choosing from a wide selection of comforting classics and global favorites. For those seeking a more straightforward solution, Pre-Built Meal Kits are available in three-, seven-, or 14-day options, designed with a balanced mix of carbs, proteins, and fats, available in meat, vegan, and vegetarian varieties. Each kit is thoughtfully curated to provide essential nutrients and flavors that help make emergencies more manageable.

This fall, the brand is also proud to announce the launch of the Backcountry Bucket, which will include 24 servings across 12 pouches. This bucket includes two servings each of Peanut Butter Banana & Oatmeal, Fettuccine Alfredo with Chicken, Pad Thai, Three Cheese Mac and Cheese, Beef Bolognese, and Santa Fe Rice & Beans with Chicken. Priced at $139.99, the Backcountry Bucket offers a convenient and comprehensive solution for long-term preparedness, blending both meat and vegetable options for a satisfying experience. The bucket will be available on the website first, with retail distribution beginning in 2025.

With a shelf life of up to 10 years, Backpacker’s Pantry freeze-dried meals are an ideal choice for emergency storage. Each meal is packaged in waterproof pouches for easy storage and preparation with just water. Backpacker’s Pantry is committed to delivering balanced, nutritious meals that help you stay prepared and nourished, no matter the situation.

For more information on our emergency meal kits, and special promotions, and to explore our full range of products, please visit www.backpackerspantry.com.

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO.  Established in 1951, American Outdoor Products remains an independent, privately held, family-owned and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

About Fritschi Swiss Bindings

For more than 60 years, Fritschi Swiss Bindings has been at the forefront of technological innovation in the ski touring binding market. The quality products are developed and manufactured entirely in the Jungfrau-Aletsch UNESCO World Natural Heritage Site in the heart of the Swiss Alps. Fritschi Swiss has always aimed at addressing a wide range of user requirements by creating bindings that are the best in the world for ascending and descending the mountain, while being light weight and comfortable, as well as safe and powerful.

The new collection

The latest generation of Fritschi pin bindings is based on the models known for their exceptional safety and performance. The exclusive Tecton, Vipec Evo and Xenic pin bindings are now even more functional and durable thanks to innovative developments.

The new generation of Tecton 13 – $699.95

Power pack for free skiing und touring

The Tecton is perfect for free skiers seeking active, dynamic skiing adventures in challenging terrain. Regardless of whether you get to the top under your own steam or you take a ski lift.

The Tecton will not only impress powder fans due to its downhill performance excellence. It holds securely on the very steepest slopes and only releases if it really has to. And it is just as good for climbing. Its low weight and ease of use make powder slopes effortlessly accessible.

Highlights of the new features

• Highest safety and performance with the lowest weight.
• Extensive further developments to the front and heel unit make handling smoother and more intuitive.
• State-of-the-art carbon and fiberglass-reinforced composite materials and high-quality metals make the binding more durable.
• New design with color clips in copper underline the powerful character.

Learn more about Tecton:

The alpine heel ensures constant direct traction. To prevent lateral loss of power, two additional rails engage in the back of the boot and fix it firmly in the middle.

Technical data		Exclusive features
550 g / unit Without ski brake (50 g)		Fixed alpine heel piece with rail
DIN 5 – 13 adjustable front and rear, can be verified on ski binding measuring device		Lateral release at the toe with   13 mm elasticity per side
Ski brake 80/90/100/110/120 mm		Emergency release during ascent

 

The new generation of the Vipec Evo – $ 649.95

Multitalent for every type of ski tour

The multi-faceted Vipec Evo is the perfect choice for both experienced ski tourers and newcomers. It is ideally suited to high-mountain tours with challenging downhill runs or for the leisurely exploration of snow-covered mountain landscapes.

The integrated safety technology of alpine bindings, with lateral release at the toe and frontal release at the heel, ensure a secure hold in any situation and, if necessary, reliable release.

Highlights of the new features

• Most safety features with the lowest weight.
• The technically redesigned toe and heel units increase functionality and simplify operation. For example, the newly developed opening lever enables a smooth transition from walking to downhill mode and vice versa.
• State-of-the-art carbon and fiberglass-reinforced composite materials and high-quality metals make the binding more durable.
• The new design gives the Vipec Evo a modern, elegant appearance with individually interchangeable color clips in blue, linden green and black.

Learn more about Vipec Evo:

DIN-value adjustment and lateral release at the toe, where the lateral forces act in the event of a fall. The high elasticity of

13 mm on each side prevents pre-release.

Technical data		Exclusive features
500 g / unit Without ski brake (50 g)		Fixed, non-rotating heel unit
DIN 4 – 12 adjustable front and rear, can be verified on ski binding measuring device		Lateral release at the toe with   13 mm elasticity per side
Ski brake 80/90/100/110/120 mm		Emergency release during ascent

 

The new generation of Xenic 10 / 7– $ 549.95

Peak performer for alpine touring 

The Xenic is the most complete lightweight binding for high-mountain skiers who attack full-on when going up, but also go full-speed downhill on any kind of alpine terrain. It also suits those who are working on their fitness on the slope.

The Xenic enables long ascents and difficult routes to be mastered with less effort to allow you to reach the peaks more quickly. Unique in the lightweight category, it also makes descents a real pleasure. With a secure hold at all times, secure ski guiding and reliable release in any situation.

Highlights and new features

• The unique binding system prevents pre-release. The pin levers in the toe therefore do not need to be locked as a preventative measure for the descent.
• The newly designed toe and heel units make the Xenic more stable as well as smoother and easier to operate.
• State-of-the-art carbon and fiberglass-reinforced composite materials and high-quality metals make the binding more durable.

Learn more about Xenic:

The power is transferred directly to the ski via the extra-wide support of the heel unit.

 

Technical data		Exclusive features
280 g / unit Without ski brake (45 g)		Extremely wide support for the rotating heel
DIN 4 – 10 / 3 – 7 adjustable at the rear, can be verified on ski binding measuring device		Patented system of horizontally sliding pin levers. Locking not necessary on the descent.
Ski brake 75 / 85 / 95 / 105 mm		DIN-values for lateral and vertical release separately and continuously adjustable

Fritschi Swiss Binding’s 2024-5 collection will be available online and at select retailers this fall.

Media Inquiries

For additional information on the collection please go here. For more images of the bindings please go here. For media inquiries, please reach out to Colin Suszynski at colin.suszynski@backbone.media

PARK CITY, Utah (Sept. 24, 2024) – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102.

Drawing on the heritage of the brand’s legendary 7 Series skis — and the instantly recognizable Soul 7 — the new Sender Soul 102 incorporates the accessibility of its extremely-popular predecessor with the modern freeride DNA of its award-winning Sender Free 110. The result has been met with resounding accolades, winning “Best in Test” in SKI, Outside, Powder, and Freeskier, among others, and ranking it the #1 all-mountain wide ski (100-110mm underfoot) in every test it was entered into for the 2024-25 season.

In addition to the success of the Sender Soul, its women-specific counterpart, the new Rallybird Soul 102, also topped its field as the #1 women’s all-mountain wide ski, winning “Best in Test” across SKI, Outside, Powder and Freeskier as well.

“As overused as the term may be, the original Soul 7 was a legitimate ‘game-changer’ for both North American skiers and the industry at large,” said Nick Castagnoli, Brand Marketing Director for Rossignol North America. “With its iconic yellow Air Tip, it changed what a freeride ski could be and opened the mountain up for skiers of all levels. We aimed to improve upon that formula by leveling up performance for a modern ‘do-it-all freeride ski’ that retained its accessibility. By all accounts we seem to have accomplished just that with the new Sender Soul.”

Other notable category-winners include:

• The all-new Arcade 88 (Best in Test, Frontside, SKI and Outside)
• The all-new Nova 14 Ti (Best in Test, Women’s Carving, SKI and Outside)
• Sender Free 110 (Best in Test, Newschoolers and Powder; Editor’s Choice, Freeskier; Best Of, BLISTER)
• Escaper 105 (Editor’s Choice, Backcountry), Escaper 97, 87 (Gear Guide Selects, Backcountry)

“Skiers today want products that address their problems, and the new Rossignol collection does exactly that,” added Jake Stevens, Rossignol Alpine Category Manager. “From carving to all-mountain, freeride to freetouring, our goal is to pair high-end performance with designs that — simply stated — are just easier to ski, making the barrier to ripping turns in a variety of conditions more accessible while elevating the skiing experience for experts at the same time.”

For more information on Rossignol’s winter 2025 collection, please visit rossignol.com.

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GROUP ROSSIGNOL: Headed by CEO Vincent Wauters, Group Rossignol designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites (Sallanches, Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah. The Group houses a strong portfolio of complementary brands: Rossignol – the iconic brand for winter sports, and ready-to-wear fashion and apparel; Dynastar – the specialist ski brand; Lange – the iconic ski boot brand; Look – the long-standing premium manufacturer of ski bindings; Risport – the reference for ice-skating; Kerma – specialized in ski poles and technical equipment; and Dale of Norway, an iconic Norwegian brand known for its high-quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.

 

San Clemente, Calif. – September 24, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce it has earned The Climate Label, building on its 2022 Climate Neutral Certification. This achievement highlights the company’s commitment to impactful initiatives like lower-carbon materials and renewable energy, as it accelerates efforts to reduce emissions and collectively tackle climate change.

“At Nomadix, we believe in the power of innovation to drive positive change,” said Mia Helminiak, director of community engagement for Nomadix. “As an early adopter of The Climate Label, we are dedicated to redefining our impact on the environment and leading the charge toward a more sustainable future. By investing in our supply chain, we can develop solutions that benefit our planet and inspire others to join us on this important journey. Together, we can create a lasting, positive impact for generations to come.”

Nomadix is committed to bridging the gap between climate commitment and tangible progress. In 2023, the brand focused on the following four areas: investing in lower-carbon materials, establishing a dedicated role for community and sustainability initiatives, advocating for climate action, and purchasing Renewable Energy Certificates (RECs). RECs are tradable certificates that represent proof that one megawatt-hour of renewable energy has been generated and fed into the grid. They are used to track and verify the use of renewable energy, allowing businesses and individuals to claim the environmental benefits of using green power.

“As our business grows and we continue our commitment to climate neutrality, we recognize that we are a work in progress,” said Zack Helminiak, CEO and co-founder of Nomadix. “Our emissions increased slightly last year, but we’re addressing the issues and remain committed to refining our strategies to further meet our climate goals. For comparison, our emissions in 2021 were measured at 3,892 tCO2, in 2022 those decreased by 80% to 776 tCO2, and in 2023 our annual emissions were 886 tCO2, a 77% decrease from our baseline year.”

Nomadix has achieved significant progress toward its goal of cutting overall emissions in half by 2030 through the hard work of its team on the brand’s Roadmap to Sustainability, which was established in 2022. The Nomadix Roadmap to Sustainability includes six action items for change: reduce air freight shipping emissions by 50% within the next two years, transition to at least 50% renewable energy at Nomadix HQ office and warehouse, eliminate 100% of virgin plastic from production within the next year, transition from 2-day air to ground shipping across all D2C shipments, switch 3PL warehouse equipment from LPG to electric, and expand end-of-life solutions for its products.

In 2023, Nomadix partnered with The Change Climate Project to pilot its new climate action framework. Beyond its greenhouse gas (GHG) assessments, the company set a climate transition budget to fund emissions-reducing projects across its operations and supply chain for meaningful global change. Additionally, the brand partnered with the following organizations for offset projects: Envira Amazonia, Gansu Wind Project, Promise The Pod, West Coast Tree Planting, and Tribal Renewable Energy Fund.

ABOUT NOMADIX

California-based Nomadix launched in 2014 with The Only Towel You Need® – a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos – Own less. Do more. Nomadix is a member of 1% for the Planet and is Climate Neutral Certified. Today, Nomadix is carried in major retailers in the United States. Visit www.nomadix.co for more information.

ABOUT CLIMATE NEUTRAL CERTIFICATION

Wherever you see the Climate Neutral Certified label, it means the company is accountable for its greenhouse gas emissions. To earn the label, a company must annually measure cradle-to-customer emissions, implement specific action plans to reduce emissions, and invest in high quality, verified carbon credits. The certification requirements are detailed in the rigorous, peer-reviewed Climate Neutral Certified Standard. Each company’s application is reviewed for compliance by Change Climate’s certification team.