New Report: Outdoor Market Shows Modest Rebound to $28B in 2024, Driven by Casual Consumers

Outdoor Industry Associations’s 2025 Outdoor Retail Sales Trends Report reveals shifting consumer behavior and sales patterns

FOR IMMEDIATE RELEASE

BOULDER, CO (April 15, 2025) — Outdoor Industry Association (OIA) today released its 2025 Outdoor Retail Sales Trends Report, showing a modest 1% rebound in outdoor retail sales in 2024, totaling $28 billion. The report reveals that casual consumers, not core outdoorists, are driving the majority of growth, signaling a continued shift in purchasing behavior and product demand.

While participation in outdoor activities continues to grow, data from the new report indicates a market in transition. Apparel sales stayed flat, equipment sales dipped slightly, and the strongest gains were seen in accessories and footwear, particularly in lifestyle-oriented products. Casual outdoor consumers are prioritizing versatile gear, higher-value footwear, and sustainable accessories, like tote bags, over technical equipment. In 2024, large retailers in the athletic specialty and sporting goods (ASSG) channel maintained steady growth, independent specialty retailers saw slight declines but showed positive momentum late in the year, and the retail e-commerce channel continued a multi-year decline.

“The center of gravity in the outdoor industry has shifted. Growth isn’t being driven by core users anymore. It’s the casual outdoorists: the weekend hikers, the car campers, the folks who wear trail runners to the office and a puffy to the coffee shop who are showing up in the numbers,” said OIA president Kent Ebersole. “Casual consumers are driving growth in new ways, and that presents big opportunities. But we also need to keep investing in our core community. The long-term health of our industry depends on both. At OIA, we’re helping our members make sense of these shifts with data and intelligence, so they can navigate market trends, focus their strategy, and stay ahead.”

Key findings from the report include:

  • Outdoor market retail sales totaled $28 billion in 2024, up 1% compared to total sales in 2023.

  • Footwear and accessories saw the strongest gains in 2024, while equipment declined, and apparel stayed flat.

  • Casual product categories are driving more sales than technical gear, reflecting a broader shift in consumer behavior.

OIA provides trusted research and market intelligence, including consumer insights, participation trends, retail sales data, and industry benchmarking, to help outdoor brands and retailers make data-driven decisions and stay ahead of change. This report features exclusive data from OIA’s partnership with Circana (formerly NPD), offering a detailed look at retail sales trends across chain, e-commerce, and specialty channels in key outdoor categories like apparel, footwear, equipment, and accessories.

An executive summary of the Outdoor Retail Sales Trends Report is available free to download here. Gain access to the full 2024 Outdoor Retail Sales Trends Report, along with all member benefits and resources, when you join OIA. OIA also invites the industry to join its free live webinar this Thursday at 1:00 PM MT to hear report findings and what the data means for outdoor retail and brand strategy in 2025.

Outdoor Alliance urges Congress to fully fund outdoor recreation at Forest Service and Bureau of Land Management

Washington, D.C. (April 15, 2025) — In a recent letter to Congress, Outdoor Alliance and 74 partners representing the outdoor recreation community addressed the issue of insufficient funding for outdoor recreation on America’s public lands. This issue has been compounded by recent hiring freezes and widespread layoffs at the Forest Service (USFS) and the Bureau of Land Management (BLM), followed by years of declining funding at land management agencies. The letter specifically calls on lawmakers to fully fund recreation budgets in its Fiscal Year 2026 budget, asking Congress to fund BLM’s Recreation Resources Management program at $100 million and the Forest Service’s Recreation, Heritage, and Wilderness at $70 million.

In 2024, a record 175.8 million Americans ventured outdoors (2024 Outdoor Trends Report Executive Summary, Outdoor Industry Association) a significant increase in recreation visits over the past two decades and another reason Congress needs to support the national outdoor recreation economy. Outdoor recreation as a whole contributed $1.2 trillion to America’s economy, supported 5 million jobs, and accounted for 2.3% of the U.S. Gross Domestic Product in 2023 (U.S. Bureau of Economic Analysis, BEA 24-53, Outdoor Recreation Satellite Account, U.S. and States, 2023 (2024). The letter points out that funding is vital to improve the visitor experience on public lands and is necessary to help both agencies implement the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE Act), legislation passed through Congress unanimously in December 2024.

EXPLORE, is a first-of-its-kind package of outdoor recreation policy that would improve and expand outdoor access on America’s public lands in many ways, including creating more long-distance bike trails, safeguarding climbing in Wilderness, streamlining recreational permitting for guides and outfitters, expanding public/private partnerships for recreation infrastructure, and increased programs for youth, veterans, and service members. Without adequate funding, land management agencies will not be able to implement these directives, and Americans will not be able to realize the full benefits of this historic bipartisan legislation.

“Issues related to public safety, parking, trash, unwanted fire starts, erosion, and other maintenance issues are all concerns that will directly impact the visitor experience as a result of the funding declines at both BLM and USFS. Additionally, these cuts have delayed partner-led efforts to complete recreation infrastructure projects, such as trail systems due to a lack of capacity by agency staff — bottlenecking outside resources that could be deployed in supporting public lands,” said Jamie Ervin, Senior Policy Manager at Outdoor Alliance.

“The outdoor recreation economy is a powerful engine for job creation and economic growth nationwide, and it relies on well-resourced public land agencies to thrive. If Congress is serious about supporting jobs, local businesses, and healthy communities, it must prioritize investment in the recreation programs of the Department of the Interior, Forest Service, and BLM. These aren’t just budget lines, they are the foundation of the outdoor economy,” said Kent Ebersole, President of the Outdoor Industry Alliance (OIA).

“At NEMO, we build gear to help people connect with nature — but those experiences rely on well-managed public lands. Without investment in recreation infrastructure and staffing, we risk degrading the very places that inspire our customers and our mission. Congress has a chance to ensure these treasured landscapes remain welcoming and accessible for generations to come,” said Theresa McKenney, Director of Sustainability and Government Affairs, NEMO.

“Public lands managed by the Forest Service and BLM are a cornerstone of the bikepacking experience across the country, offering incredible opportunities for adventure, inspiration, and solitude. Without adequate funding and staffing, the opportunity to experience these cherished places responsibly, and the health of the landscapes themselves are increasingly at risk. We’re proud to stand with Outdoor Alliance and others in calling on Congress to invest in the future of sustainable recreation on our public lands,” said Noelle Battle, Executive Director at Bikepacking Roots.

“Our nation’s rivers and public lands are seeing record visitation, but agency budgets haven’t kept pace. Without adequate staffing and funding at BLM and the Forest Service, even basic river access, signage, and maintenance suffer—putting safety and recreation at risk. We’re proud to join Outdoor Alliance in urging Congress to invest in the infrastructure that sustains outdoor experiences for millions of Americans,” said Evan Stafford, Communications Director at American Whitewater.

Along with Outdoor Alliance, 74 other organizations are calling on lawmakers to fully fund recreation and are included in this letter.

To learn more, please visit www.outdooralliance.org.

About Outdoor Alliance

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands. A nonprofit coalition comprised of 10 national advocacy organizations, Outdoor Alliance’s members include American Whitewater, the American Canoe Association, Access Fund, the International Mountain Bicycling Association, Winter Wildlands Alliance, the Mountaineers, the American Alpine Club, the Mazamas, the Colorado Mountain Club, and the Surfrider Foundation. By working with its member coalitions and helping mobilize the involvement of individuals to protect public lands and waters, OA helps ensure public lands are managed in a way that embraces the human-powered experience. Outdoor Alliance — conservation powered by outdoor recreation. Learn more at OutdoorAlliance.org.

 

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The Landmark Project Achieves Record-Breaking Conservation Contributions in 2024

Greenville, SC — April 15, 2025 — The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, proudly announces a banner year in its commitment to conservation and ethical leadership. In 2024, the company contributed an unprecedented $311,563.56 to various conservation and community initiatives, marking its most significant annual giveback since the program’s inception in 2018.

Unwavering Support for Conservation Partners

The Landmark Project’s dedication to preserving natural landscapes is exemplified through substantial donations to key conservation organizations:​

Swift Response to Hurricane Helene

In the wake of Hurricane Helene’s devastating impact on Asheville, North Carolina, and surrounding areas, The Landmark Project swiftly redirected efforts to support local recovery:​

  • FIND Outdoors: $12,500 allocated for Hurricane Helene recovery in Western North Carolina.
  • Equal Plates Project: $12,500 contributed to assist in Hurricane Helene relief efforts.​

The brand also organized online and in-person warehouse sales, with every dollar spent directed toward these recovery partners. Surpassing the initial goal of $15,000, these initiatives raised an impressive $25,000 for Hurricane Helene relief, reflecting the community’s robust support.​

Engaging the Community Through Volunteerism

Beyond financial contributions, The Landmark Project actively engages employees and the broader community in volunteer efforts:​

These initiatives not only contributed to environmental restoration but also fostered a culture of stewardship and community involvement.​

Looking Ahead: Commitment to Ongoing Conservation and Community Giveback

Surpassing a cumulative total of one million dollars in contributions since 2018, The Landmark Project remains dedicated to its mission of supporting conservation and outdoor recreation. In 2025, the company is focused on forging new partnerships with key retailers to develop strategic collections that benefit conservation partners, like the National Wildlife Federation.

In addition to collaborating with major retailers whose customers share a passion for the great outdoors, The Landmark Project aims to broaden its impact with volunteer opportunities. In celebration of National Forest Week,  the brand will put together a volunteer day in Tahoe this June.

“This milestone isn’t something we reached alone—we owe it to the thousands of customers and retail partners who believe in what we’re doing,” said Matt Moreau, Partner and Creative Director at The Landmark Project. “It’s incredibly encouraging to see how many people resonate with our mission. There’s something powerful about what happens when a community comes together around a shared love for the outdoors.”

To learn more about The Landmark Project’s conservation efforts and how you can get involved with future volunteer opportunities, visit https://thelandmarkproject.com/pages/protecting-nature-together and sign up for the email list.

About The Landmark Project:

The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection efforts through partnerships with organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.

 

 

Wiley X Supports Boot Campaign at 4th Annual Boots & Barrels Clay Shoot in San Antonio

Wiley X continued its strong partnership with Boot Campaign at the 4th Annual Boots & Barrels Clay Shoot, held on March 7th in San Antonio, TX. For the second consecutive year, Wiley X made a significant contribution by donating high-performance eyewear and sponsoring the event with a four-person shooting team.

The event provided an invaluable opportunity for Wiley X to engage with like-minded brands and tactical influencers while supporting a cause close to their heart. As a company, Wiley X is committed to honoring military service members and their families and looks forward to continuing its collaboration with Boot Campaign in future events.

About Boot Campaign
Boot Campaign is dedicated to showing gratitude for military personnel and providing personalized care for veterans and their families. By addressing the root causes of the hidden wounds of war, Boot Campaign offers stress-relieving support that produces long-lasting, life-changing results for those who have served.

Wiley X Donates Premium Eyewear to Support 2025 Best Ranger Competition

Frisco, TX – April 11-13, 2025 – Wiley X, a leading provider of protective eyewear for military, law enforcement, and outdoor enthusiasts, proudly supported the 2025 Best Ranger Competition by donating 100 pairs of its premium ballistic-rated eyewear.

Held at Fort Moore, Georgia, the Best Ranger Competition is one of the most intense and prestigious endurance events in the U.S. military. Designed to test the physical stamina, tactical skills, and mental grit of America’s elite Army Rangers, the multi-day event benefits the National Ranger Association, which supports the Ranger community through advocacy, scholarships, and recognition programs.

To learn more about the Best Ranger Competition, visit: https://www.bestrangercompetition.com/

For more information about Wiley X and its product offerings, visit www.wileyx.com.

Cold Partners with Outdoor Industry Association to Help Companies Tackle Regulatory Compliance

(Minneapolis, MN // April 10, 2025) – ‍Cold, the sustainability management platform that leverages AI to streamline compliance for leading outdoor and apparel brands, and Outdoor Industry Association (OIA), a member-based collective of business leaders, climate experts, policy makers, and outdoor enthusiasts, today announced an official partnership to bring Cold’s solution to more OIA members at a time of mounting regulatory complexity and burden.

In response to regulatory rollback at the federal level, states are stepping in to fill the void by enacting their own environmental legislation, creating a patchwork of regulations that has become increasingly challenging for businesses to navigate. As a result, sustainability leaders are spending more and more of their time on compliance, which comes at a significant opportunity cost. Cold launched its platform in early 2024 to provide organizations with a more efficient alternative to manual regulatory tracking and reporting.

The OIA partnership comes just as Cold is rolling out an end-to-end Extended Producer Responsibility (EPR) compliance solution for its customers, helping companies to meet deadlines and requirements in Oregon, California, and Colorado with more states to follow. ‍

“Manual compliance and reporting takes time and resources, which are precious commodities for small and midsize companies, especially in today’s challenging economic environment,” said Eric Dayton, founder and CEO at Cold. “Cold solves this problem by centralizing and automating compliance so that business leaders can focus on the work that matters most.”

Prior to Cold, Dayton founded Askov Finlayson, a climate positive winter outerwear company and only the fourth in the outdoor apparel industry to achieve B Corp certification. Cold’s co-founder, Dan Lindquist, brings extensive experience creating innovative SaaS solutions as the co-founder and former Chief Product Officer at Mainstreet.

“In our conversations with OIA members, we consistently hear about the mounting pressure of compliance and reporting as they navigate new regulations,” said Julie Brown, Director of Sustainable Business Innovation at OIA. “We have confidence in Cold’s solution to this challenge, and the feedback from our members who are already using the platform has been overwhelmingly positive.”

Leading brands in the apparel and outdoors industries — including Bombas, Topo Designs, Outdoor Research, Faherty, and Peak Design — trust Cold to streamline compliance and automate their sustainability reporting. The platform helps organizations save valuable time, unlock new markets, and protect against risk.

“As the pile of compliance requirements grow, I have found myself spending more time filling out reports than doing the actual work of making Peak a more sustainable company,” said Annie Nyborg, Head of Environmental and Social Impact at Peak Design, an OIA member. “Cold allows me to focus on driving progress while they take care of the reporting.”

Cold is backed by a strong team of advisors and investors with deep retail industry backgrounds, including Doug Baker, former CEO of Ecolab and current Target board member, Michael Francis, Target’s former CMO, and Archie Black, who served as the longtime CEO at SPS Commerce. Cold’s $2.65M pre-seed round in 2024 was led by York IE, with participation from Better Ventures.

Visit www.coldclimate.com to learn more and schedule a demo.

ABOUT COLD

Cold Climate PBC is a sustainability management platform that streamlines compliance for organizations of all sizes. Leading brands trust Cold to automate reporting so that they can focus on the work that matters. Visit www.coldclimate.com to learn more.

ABOUT OUTDOOR INDUSTRY ASSOCIATION

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

Media Contacts

Eric Dayton

Cold

eric@coldclimate.com 

 

Andriana Rogers

Outdoor Industry Association
arogers@outdoorindustry.org

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VUARNET SHOWCASES SPRING SUMMER 2025 COLLECTION

VUARNET UNVEILS NEW HORIZONS 

From the slopes of the French Alps to the decks of sailors, Vuarnet has long been synonymous with performance-driven eyewear. The new HORIZON collection reimagines this legacy, drawing inspiration from the brand’s  ARCTIC collection while embracing the cutting edge of contemporary design.  

With a commitment to precision, craftsmanship, and high-performance materials, Vuarnet once again proves that innovation and heritage go hand in hand. HORIZON blends sharp, contemporary aesthetics with everyday wearability. This collection refines striking designs into timeless classics—ideal for daily adventures. Debuting in two distinct silhouettes— HORIZON 01, a rounded pilot shape, and HORIZON 02, an angular rectangle—each frame is crafted from Japanese titanium, offering exceptional lightness and durability. Each is equipped with adjustable temples for the perfect fit. These designs seamlessly blend sharp aesthetics with practical versatility,  making them an ideal choice for every endeavor.  HORIZON will retail from $480 to $540. 

ICE 01: NOW FEATURING THE GREY BLUELYNX™ LENS  

For decades, VUARNET has stood for adventure and high performance, a heritage intrinsically linked to the sea. From our pioneering sponsorship of the 1995 America’s Cup to today’s partnerships with 2024 Olympic sailors Lara Dallman-Weiss and Tim Mourniac, our commitment to maritime excellence remains unwavering.  With the launch of the new ICE 01, we continue to merge cutting-edge design with the spirit of the ocean, offering unparalleled protection and clarity for those who navigate both the waves and the elements. 

The ICE collection continues to push the boundaries of outdoor performance. ICE 01 receives a cutting-edge update with the all-new Grey Bluelynx™ lens, designed to enhance clarity and protection in high-glare environments. 

The Grey Bluelynx™ lens is a grey base for a neutral tone and perfect color rendering with a blue bi-shaded mirror treatment. The Bluelynx™ treatment increases protection from the sun. Ideal for mountain and ocean environments. Offering Category 3 protection against 100% of UV light, 90% of infrared light, and 93% of harmful blue light. 

This refreshed model features a translucent frame, inspired by the pristine beauty of glaciers, and accented with bold red details for a dynamic contrast. Equipped with removable side shields for adaptable protection, comfort-driven temple tips, the ICE 01 is the ultimate companion for any outdoor pursuit. ICE 01: GREY BLUELYNX™ will retail for $395.

GLACIER 02 ECLIPSE: BUILT FOR EXTREMES 

A true industry icon, the GLACIER 02 reinforces its legendary status with the introduction of ECLIPSE—a model designed for the brightest, most demanding environments. Vuarnet’s Eclipse mineral glass lens provides  Category 4 protection, filtering out 95% of visible light, making it one of the most protective lenses on the market. 

For over six decades, Vuarnet has been at the forefront of high-altitude eyewear innovation, building upon a legacy that began with the earliest pioneers of glacier sunglasses. While specialized alpine eyewear emerged in the mid-20th century, it was in 1974 that Vuarnet revolutionized the market with its own GLACIER model.  Designed with cutting-edge mineral lenses and a bold aesthetic, the GLACIER quickly became the standard for adventurers. In 1978, Jean Afanassief wore the frame as the leader of the first French team to conquer  Everest. Today, that pioneering spirit continues with the GLACIER 02 ECLIPSE—an embodiment of Vuarnet’s unwavering commitment to innovation, protection, and timeless alpine style. GLACIER 02 ECLIPSE will retail for $715.

NEW LOW LIGHT PHOTOCHROMIC MINERAL LENS TECHNOLOGY 

For its Spring 2025 collection, Vuarnet introduces a groundbreaking mineral glass lens—Photochromic Pink  Lynx™. 

Staying at the forefront of lens innovation, these state-of-the-art lenses are crafted from premium mineral glass,  delivering unmatched optical clarity and durability. They incorporate advanced in-mass photochromic technology,  allowing them to seamlessly adapt to changing light conditions (Category 1 to 2) for optimal vision and eye comfort. 

Available in Pink, these lenses are specifically designed to enhance contrasts in low-light environments and protect against harmful blue light. 

About Vuarnet : 

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. 

Jean Vuarnet pioneered such innovations as inventing the “egg” or “tuck” position and was the first skier to compete on metal-edged skis, helping him win the gold medal in downhill skiing at the 1960 Winter Olympic  Games. He is known for creating Avoriaz, the first car-free resort, and Portes du Soleil with an avant-garde approach to the mountains. 

Since 1957, VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” by developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception.  This unique savoir-faire is recognized by the label “Entreprise du Patrimoine Vivant” by the French government.  VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. 

VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY. 

About Thélios: 

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces, and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred. In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.

Mountain House Introduces Two New Gourmet Recipes

April 10, 2025 – Albany, OR – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain House brings bold, global flavors to adventurers and preparedness pros alike, providing nutritionally rich meals with an industry-leading shelf life of 30 years.

The Cheesy Beef Enchilada Bowl delivers the soul-satisfying taste of a classic enchilada in a convenient, just-add-water pouch. Made with real corn tortillas, seasoned beef, fluffy long-grain rice, black beans, and smothered with melted cheese and a smoky, spicy red enchilada sauce, this meal provides 32g of protein and 660 calories per pouch to fuel even the most demanding expeditions. Made without artificial flavors or preservatives, this freeze-dried enchilada offers the authentic taste of your favorite taqueria in a convenient, trail-ready form.

“This flavor development started with the sauce, perfecting the spices and heat level,” said Drew Heubsch, Research and Development Director at Mountain House. “Our team cooked countless enchiladas in the lab to dial in the best flavors and textures as our gold standard throughout development.”

Inspired by consumer input, the Korean Inspired Beef with Rice and Vegetables entrée is a bold and savory meal option featuring tender cuts of beef, crunchy zucchini and carrots, and perfectly textured basmati rice, all simmered in a sweet and savory Bulgogi sauce with a touch of heat. Infused with fragrant ginger and garlic, plus a little depth from soy sauce and toasted sesame seeds, this meal delivers a delicious balance of umami flavors. With 22g of protein and 580 calories per pouch, it delivers a satisfying, home-cooked taste, offering comfort after a long day outdoors or a sense of normalcy in an emergency.

“After months of researching and testing to create an authentic, on-the-go Beef Bulgogi experience, our team worked closely with suppliers to develop a custom beef ingredient with the right flavor, cut, and texture and chose basmati rice for its nutty flavor and firm bite,” said Drew Huebsch, Research and Development Director at Mountain House. “Our mission is to elevate your time outside with every tasty spoonful. Both Cheesy Beef Enchilada and Korean Inspired Beef bring exciting entrées to our lineup and provide fuel for adventure through balanced and nutritionally rich recipes our consumers trust– because great food belongs in the wild.”

Mountain House has been a leader in the freeze-dried food industry since 1969, providing outdoor enthusiasts, emergency preppers, and the U.S. military with delicious, high-quality meals. Crafted with simple, whole ingredients, each meal is freeze-dried to lock in taste and nutrition and is backed by a Taste Guarantee.

Both the Cheesy Beef Enchilada Bowl and Korean Inspired Beef are now available in two-serving pouches with an MSRP of $11.99, expanding Mountain House’s offerings to 29 flavorful meals. Find them online at www.mountainhouse.com or in select specialty retailers and REI this June.

For more information on Mountain House and its latest meal offerings, visit www.mountainhouse.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT MOUNTAIN HOUSE

Named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure, Mountain House is the freeze-dried meal category leader. With its great taste, ease of use and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 56-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years. For more information and a complete list of products, visit www.mountainhouse.com.