Hyundai Supercharges Popfly’s Director of Influence Search with a Year of Free Wheels

Adventure-Ready Palisade XRT Pro to Power the Exploration of Popfly’s new hire

COSTA MESA, Calif. [August 26, 2025] — Popfly, the platform connecting over 10,000 creators with adventure brands, announces a partnership with Hyundai to take storytelling to the next level. Popfly is currently searching for its new Director of Influence, and in partnership with Hyundai, the selected creator will receive a year-long loan on a Hyundai Palisade XRT Pro—plus the freedom and resources to travel the world to create content.

When Hyundai learned Popfly was looking for an on-the-ground storyteller with a passion for adventure, they jumped in—offering a full-size, adventure-ready SUV to power journeys from California’s sun-soaked coasts to Vermont’s vibrant fall foliage, and everywhere in between.

“Creator marketing has transformed from a nice-to-have into a non-negotiable growth engine for brands operating in today’s digital landscape,” said Taylor Hoekstra, Founder and CEO of Popfly. “Partnering with Hyundai shows our commitment to putting creators first, giving one exceptional storyteller the tools, autonomy, and yes the keys to make their adventures and content unforgettable.”

Hyundai is investing in the next generation of marketing by giving creators the tools to turn their ideas into real-world impact. The Palisade XRT Pro is ready to take Popfly’s New Director of Influence on an incredible adventure.

“When Hyundai reached out, we asked, why wait for our new hire to start?” said Maren Hamilton, Director of Brand & Community at Popfly. “Let’s lock in their first brand partnership even before they officially join the team.”

This full-time, remote role empowers the Popfly Director of Influence to travel, collaborate with creators, and showcase authentic adventures to a global audience of marketers, social strategists, and outdoor enthusiasts. Applicants from all backgrounds are encouraged to apply for what may be the ultimate creator gig.

In addition to the Hyundai vehicle, the Director of Influence will receive a competitive salary, a monthly experience fund, premium content equipment, and health benefits for a nomadic lifestyle, everything needed to live and work on the road while creating unforgettable content.

Popfly creators are gearing up for some seriously cool adventures and they’re bringing likeminded brands along for the ride. These upcoming collaboration opportunities are packed with purpose and partnership.

  1. @kimberly-kephart is heading to explore the desert landscape of Morocco for 12 days, looking to partner with travel and photography brands that want to feature the vibrant, diverse settings of the country from the medinas of Marrakech to the Sahara dunes.
  2. @outfluencers.explore are going backpacking in Asia with planned stops in Japan, the Philippines, and Vietnam.
  3. @obristimagery are looking for ultralight camping gear and food for a film trip up Mount Whitney.
  4. @beapayette is going on a week-long ski touring & sailing trip in Lofoten Norway and would love to capture content for your brand in this iconic location.

Over 500 unique and adventurous personalities have shared their passion to join the Popfly team as Director of Influence. A few examples of these stellar creators sharing their stories include: @kennaaaswrld, @bybrennen, @_amyisalive_, @tay___starr, @sarahrsmyth, @hippiesnap.

To learn more and apply, visit https://explore.popfly.com/director-of-influence.

About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

For immediate questions or interview requests, please contact popfly@verdepr.com. Media assets can be found here.

 

Royal Robbins advances sustainability goals with milestone year and new leadership

The brand surpassed its 2024 sustainability goals and announces the hire of Dawn Mancini Moyer, Regional Sustainability Manager, North America for Fenix Outdoor

BERKELEY, Calif. (Aug. 26, 2025) – Outdoor adventure brand Royal Robbins is celebrating a standout year for sustainability, building on its decades-long legacy of environmental stewardship. With significant progress across product design, sourcing, packaging, and innovation, the brand continues to raise the bar for responsible outdoor apparel.

Rooted in the environmental ethos of founders Liz and Royal Robbins, pioneers of the clean climbing movement, the brand remains true in its mission to create long-lasting outdoor gear with a lighter footprint. In 2024, that mission came to life through measurable milestones and industry-leading innovations.

Natural and Lower-Impact Fibers

Among Royal Robbins’ top achievements in 2024 was a significant step toward its wool sourcing goal. In 2022, the brand committed to sourcing 50% of the wool used in its products from Responsible Wool Standard (RWS) certified sources by 2025. This past year, significant progress was made toward this goal, highlighted by the launch of the Fall 2024 collection. The new Rockcraft and Arch Rock sweaters, made entirely from 100% merino wool, are fully RWS certified*, ensuring that the wool is sourced from farms that adhere to the highest animal welfare and land management standards.

Additionally, 96% of styles in the Fall 2024 collection met or exceeded Royal Robbins’ highest sustainability standards. Each piece was made with at least 50% preferred materials, such as organic and BCI cotton, recycled polyester, RWS-certified wool, hemp, recycled nylon and sustainable forest fibers.

The Spring 2024 line also echoed Royal Robbins’ sustainability-first approach, with 87% of styles crafted from lower-impact fibers. These results demonstrate the brand’s commitment to sourcing responsibly without compromising technical performance or durability.

Elimination of Toxic Chemicals

Last fall, Royal Robbins debuted its proprietary Mosquito Protection Technology, a breakthrough in effective insect repellent apparel that offers protection against mosquitoes without relying on harmful chemicals or biocides. By integrating this safe and sustainable solution into key styles for spring 2025, like the Expedition III L/S shirt and the Wilder Pant, the brand is meeting the needs of eco-conscious adventurers.

Reduction of Carbon Footprint

Royal Robbins employs an Avoid, Reduce, Compensate approach to help reduce the brand’s overall carbon footprint. In 2024, Royal Robbins’ industry-leading adventure shirt, the Desert Pucker, celebrated its 25-year anniversary. This shirt, made with wood-derived TENCEL™ Modal fibers, is certified Carbon Neutral by ClimatePartner. This certification means Royal Robbins invested in a carbon removal project to offset the remaining emissions produced in the making of its Pucker family of shirts.

Royal Robbins’ sustainability efforts also extend beyond textiles. In 2024, the brand piloted a new packaging program in Europe that eliminates single-use polybags in favor of a roll-pack method. Tested over seven months across six product styles, the initiative removed 118 kg (260 lbs.) of plastic from the supply chain, laying the groundwork for broader implementation.

Royal Robbins also works with the factories in its supply chain to implement impact reduction practices. In 2024, Royal Robbins’s parent company, Fenix Outdoor, worked with the German Society for International Cooperation (GIZ) and key supplier Minh Tri to transition their coal-fired boiler to a biomass boiler. The new biomass boiler, installed in May 2024, runs on renewable fuel and saves the factory an estimated 1,496 tons of CO2e emissions per year. Minh Tri has been inspired by this project to continue engaging with GIZ programs, which support the Vietnamese textile industry, the local economy, and the Government of Vietnam in promoting an environmentally friendly, socially responsible, and competitive textile and clothing sector.

To accelerate these efforts and deepen impact across the brand, Royal Robbins is proud to announce the appointment of Dawn Mancini Moyer as Regional Sustainability Manager, North America for Fenix Outdoor. A seasoned environmental strategist with more than 15 years of experience, Mancini joins the Corporate Social Responsibility team, reporting to Fenix CSO Aiko Bode. She will also serve on the North American Management Team.

“The progress Royal Robbins made in 2024 in responsible design and use of lower impact materials shows continued commitment to a deep history of taking responsibility for the health of the planet on which we all rely,” said Mancini. “As the Sustainability Manager, I look forward to supporting our ongoing progress with innovative strategies to create durable, long-lasting products that ultimately help more people connect with nature. We’re now setting our sights on what’s next, striving to be a leader in building a more sustainable industry.”

Based in Louisville, Colorado, Mancini brings a multidisciplinary background from sectors including apparel, technology, consumer goods and private equity. Her recent work at Anthesis Consulting focused on climate-biodiversity intersections, helping businesses operationalize nature-positive strategies. At Fenix, she will work to advance sustainability initiatives both regionally and globally.

“We’re proud of the strides Royal Robbins has made in advancing our sustainability journey, whether it’s through increased use of lower-impact materials or more transparent sourcing practices,” said Erik Burbank, Royal Robbins Brand President. “At the same time, we recognize there’s still significant work ahead, and we remain committed to continuous improvement.”

For more information, visit www.royalrobbins.com.

About Royal Robbins® 

Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

*Responsible Wool Standard (RWS) wool, certified by Control Union cert. 895314

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

 New additions complete the Skratch Labs Hydration System, giving athletes more ways to personalize hydration

FOR IMMEDIATE RELEASE

August 26, 2025 – Boulder, CO – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or added calories.

The amount of sodium that athletes lose in their sweat is highly variable and largely determined by genetics. Some athletes lose as little as 400mg of sodium per liter of sweat, while other athletes may lose as much as 2000mg of sodium per liter of sweat. Through the research and expertise of founder and sports physiologist, Dr. Allen Lim, Skratch Labs has developed the Electrolyte Booster for athletes who require more sodium than standard hydration mixes and sports drinks provide, whether due to high sweat sodium losses, long training sessions, or hot and humid conditions. Each serving delivers 400mg of sodium from gut-friendly sodium citrate, along with potassium and magnesium. Because it is unflavored, zero calories, and free of salty taste, Electrolyte Booster can be added to any Skratch Labs drink mixes or an athlete’s drink of choice, allowing hydration to be adjusted independently of fueling. Packaged in 60-serving jars, Electrolyte Booster provides a simple, consistent way for athletes to fine-tune sodium intake for their training and racing.

In addition to the launch of Electrolyte Booster, Skratch Labs reintroduces its Everyday Drink Mix under a new name – Unsweetened Sport Drink Mix. Each serving of the unchanged formula provides 400mg of sodium from sodium citrate and offers athletes a sugar-free, unsweetened option for times when they don’t need fuel in their bottle or simply prefer a lighter taste.  Unsweetened Sport Drink Mix is available in Lemon + Lime and Salted Margarita, the latter returning to the permanent lineup by popular demand after debuting as a limited seasonal flavor. Both flavors will be sold in 20-stick caddies and 30-serving pouches.

“Hydration is personal because every athlete loses a different amount of sodium in their sweat,” says Dr. Allen Lim, founder and sport physiologist at Skratch Labs. “By listening to athletes, studying the science, and testing prototypes at some of the biggest events in the world, we recognized the need for more flexible, customizable, and practical hydration options. With Electrolyte Booster, athletes can add more sodium when conditions demand it without extra flavor, sugar, or calories. With Unsweetened Hydration Sport Drink Mix, they get light, real-fruit flavor and sugar-free electrolytes for times when they don’t need fuel.  Together with our original Sport Drink Mix and Super High-Carb Drink Mix, these products complete a hydration system designed to work for real athletes in the real world.”

With these additions, Skratch Labs completes its Hydration System, a four-part lineup designed to give athletes complete control over how they hydrate and fuel. The system includes Unsweetened Hydration Sport Drink Mix, a sugar-free option to keep hydration separate from fueling with a lighter taste; Hydration Sport Drink Mix, the fan-favorite original Skratch product, which combines electrolytes with simple carbohydrates for fast energy and fluid absorption; Super High-Carb Drink Mix, powered by complex carbohydrates for sustained fueling during long, intense efforts; and the new unflavored Electrolyte Booster, which adds sodium without calories or taste. Together, these products create simple building blocks that can be used alone or mixed and matched to meet the unique demands of any workout, race, or environment.

Just in time for autumn races, Electrolyte Booster and Unsweetened Hydration Sport Drink Mix launch, giving athletes time to dial in their nutrition strategy for marathon season and fall riding. Skratch Labs also offers an extensive library of free resources on its blog to help athletes learn about hydration and nutrition science, and their full-time registered dietitians on staff also provide sodium sweat testing at the brand’s headquarters in Boulder, CO.  For more information about Skratch Labs, upcoming product launches, or athlete partnerships, contact Tim Nooney at tim@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO, in 2012, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Skratch Labs Table and Flagship Store.

Contact: Tim Nooney

Darby Communications

tim@darbycommunications.com

720.955.9593 c

OrthoLite Vietnam Awarded Second Consecutive Best Companies to Work For in Asia Award

AMHERST, Mass. (August 20, 2025) – OrthoLite®, the global leader of branded, high-performance,  comfort footwear solutions, announces that OrthoLite Vietnam (OVN) has been awarded Best Companies to Work for in Asia by HR Asia for the second consecutive year. The award was presented during a ceremony in Ho Chi Minh City on August 14, 2025.

Organized and presented by HR Asia, the Best Companies to Work for in Asia Awards evaluates and honors organizations with best practices in human resources, high levels of employee engagement and excellent workplace cultures.

OrthoLite Vietnam (OVN)  successfully completed multiple rigorous assessments conducted across all levels of company leadership, exceeding the comprehensive criteria required to achieve the highest distinction—first place. HR Asia’s evaluation further highlighted OrthoLite Vietnam’s outstanding performance, with scores significantly surpassing the market average

“We couldn’t be prouder of our exceptional team and leadership in Vietnam,” said Glenn Barrett, founder and CEO of OrthoLite. “Their unwavering dedication, proactive mindset, and strong spirit of collaboration are a direct reflection of the unique culture we’ve built—one that is integral to our success. It’s this culture that empowers our teams to consistently deliver the highest quality insole solutions to our global brand partners every day.”

The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.

“We are truly honored to receive this award for the second year in a row and to be recognized for the strength of our incredible team and company culture,” said Mark Coffield, Country Manager for OrthoLite Vietnam. “Our exceptional team has a collaborative spirit and dedication that are unmatched and are at the heart of every partnership we build with OrthoLite brand partners.”

OVN is one of six vertically-integrated global manufacturing facilities owned by OrthoLite, all of which work together to bring an unmatched level of consistency, transparency and best practices to the brand’s 550-plus global brand partners.

Recently OVN’s Higg Index score was released, which showed the facility and team achieved an overall verified score of 90-percent.

“This is all due to the exceptional leadership and dedication of Jenny Le, Human Resource Director at OVN, who has led our HR program for over six years,” Coffield noted. “It’s also due to our dedicated OVN team, who work daily toward our goal of achieving sustainability through environmental management, energy, water use, wastewater management, waste management, air quality and chemical management.”For additional information on OrthoLite, please visit ortholite.com.

 

About OrthoLite®
OrthoLite is the world’s leading supplier of open-cell foam technology found in more than 550 footwear brands across all categories of footwear and is the first name in comfort and performance foams. OrthoLite has a stalwart commitment to an ongoing journey toward producing excellence with less-impactful manufacturing practices. The company also has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, supporter of Textile Exchange, and is a founding supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

 

Media Contact:

Verde Brand Communications

Julie Evans

970.946.0856

julie@verdepr.com

Media Assets

Sol Systems and Outdoor Industry Association Partner to Expand Access to Clean Energy

Sol Systems to offer RECs and impact-driven clean energy subscriptions to outdoor brands via the Sustainable Choice platform

Washington, D.C. (August 18, 2025) — Sol Systems has announced a new partnership with Outdoor Industry Association (OIA) to expand access to clean energy solutions for the outdoor industry. Through this collaboration, OIA members can now subscribe to Renewable Energy Certificates (RECs) via Sol’s Sustainable Choice platform—an easy-to-use clean energy “subscription” offering designed for mission-driven brands and retailers.

This partnership builds on Sol’s deep experience working with outdoor leaders such as REI and Patagonia, and marks the first enterprise launch of Sustainable Choice, Sol’s simplified, digital purchasing platform for clean energy and community impact.

“Sol Systems has been a trusted clean energy partner to some of the most respected brands in the outdoor industry,” said Susanne Fratzscher, VP of Strategic Solutions at Sol Systems. “Now, through our work with OIA, we’re proud to offer project-specific RECs + Impact to any brand, large or small, through a seamless, transparent platform.”

A New Pathway to Clean Energy for Outdoor Brands

The outdoor industry has long led the way in climate action. But for smaller retailers or regional brands, clean energy options and impact investments have not always been accessible. Project RECs + Impact offered through Sustainable Choice changes that.

Through Sol’s partnership with OIA, member companies now have a trusted, vetted channel to purchase RECs tied to wind and solar projects across the country—either from Sol’s national REC pool or project-specific offerings. Participating companies can also contribute to a shared Community Investment Fund, designed to aggregate impact and deliver measurable benefits to frontline communities.

This partnership also offers OIA members a new way to demonstrate collective environmental leadership, and to tell a story about clean energy that extends beyond individual transactions.

“We often hear from members that accessing clean energy can feel out of reach, especially for smaller member brands. Collaborating with Sol Systems makes renewable energy solutions more accessible for OIA members. Through this partnership, we’ve created a path for outdoor companies, regardless of size, to invest in renewable energy and reduce emissions,” said Julie Brown, Director of Sustainable Business Innovation at OIA.

Sol Systems currently manages REC transactions for more than 30,000 individual and organizational customers, bringing deep experience, responsive support, and a strong track record of impact-driven procurement. With Project RECs + Impact through Sustainable Choice, we are lowering the barriers to entry for meaningful environmental action.

To see this approach in action, check out the video of our recent collaboration with REI and Nester Hosiery, which highlights how REC purchasing can be both simple and meaningful.

 

About Sol Systems
Sol Systems is an Independent Power Producer (IPP) committed to building, owning, and managing clean energy infrastructure that benefits local communities. With over 7 GW of projects across 38 states, Sol integrates energy storage and grid resiliency solutions to deliver reliable, sustainable power to Fortune 500 companies, municipalities, utilities, and schools. Through strategic partnerships and community reinvestment, Sol ensures clean energy development drives long-term economic and environmental benefits. Founded in 2008 and led by its founder, Sol Systems is dedicated to shaping an energy future we can all believe in.

About Outdoor Industry Association
Based in Boulder, Colorado, Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective of business leaders, climate experts, policymakers, and outdoor enthusiasts, OIA supports the success of member companies through sustainability consulting, advocacy, research, and events. Learn more at outdoorindustry.org.

OIA Launches Inaugural Outdoor Footwear Trends Report

BOULDER, CO – 08/07/2025 – The Outdoor Industry Association (OIA) today released its first-ever category-specific Outdoor Footwear Trends Report for 2025, providing in-depth analysis and actionable insights into the evolving outdoor footwear market. This report marks a significant step for OIA in offering focused analysis on specific segments within the broader outdoor industry, beginning with footwear.

This inaugural report leverages trusted OIA data combined with insights from Circana, Civic Science, and RunRepeat to offer a holistic view of the outdoor footwear landscape. Designed to inform strategic decision-making, the report goes beyond raw data to provide actionable intelligence, enabling businesses to stay ahead of market trends, optimize resource allocation, and refine marketing strategies. The OIA aims to provide valuable resources for stakeholders navigating the evolving outdoor recreation sector.

“This report represents a significant milestone for OIA, as we delve into specific categories to provide more granular and actionable insights,” said Kelly Davis, Director of Research at the Outdoor Industry Association. “By focusing on footwear, we offer a comprehensive understanding of the trends shaping this market segment, empowering our members to make informed decisions and capitalize on emerging opportunities.”

Key Findings:

  • Market Growth: Despite a 9% decrease in unit sales, retail sales revenue increased by 1%, totaling $5.15 billion, highlighting the impact of rising prices.
  • Running Dominance: Road running shoes continue to lead the market with $2.4 billion in sales, while a growing trend of using running shoes for hiking is impacting hiking boot sales.
  • Regional Variances: The South Atlantic region shows the highest outdoor activity participation, and Nevada leads the US in footwear ownership, averaging 19 pairs per person.
  • Consumer Preferences: The average American owns six pairs of shoes, with consumers increasingly opting for versatile footwear that can transition between activities like walking and running.

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

MEDIA CONTACT

 Andriana Rogers | Director of Marketing Communications, OIA | arogers@outdoorindustry.org

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OIA 2024 Impact Reports Celebrate Industry Leadership on Climate Action and Clean Chemistry

FOR IMMEDIATE RELEASE 

The outdoor industry advances its climate and chemical safety goals with significant progress in emissions reduction and responsible chemistry to build a stronger outdoor business. 

Boulder, CO (July 22, 2025) — Outdoor Industry Association’s (OIA) Climate Action Corps (CAC) and Clean Chemistry and Materials Coalition (CCMC) are proud to announce the remarkable achievements of 2024, spotlighting how the outdoor industry is advancing in sustainable business practices and climate resilience to build a stronger outdoor economy. In a challenging regulatory environment, these milestones highlight how industry-led efforts can make a meaningful difference for environmental health and a sustainable future. 

About the Climate Action Corps: Since 2020, OIA members participating in the CAC are committed to collaboratively developing and implementing solutions to combat climate change throughout their organizations and across their value chains. By taking bold collective action, these leaders are driving the industry toward reducing greenhouse gas (GHG) emissions by 50% by 2030 and achieving net-zero by 2050—aims essential for limiting global warming to 1.5°C and preventing the worst impacts of climate change.  

Throughout 2024, the 61 members of the Climate Action Corps have made substantial progress, including: 

  • 97% measuring or progressing on measuring their Scope 1 and 2 emissions; 90% addressing Scope 3 emissions 
  • 95% establishing GHG reduction action plans 
  • 59% making measurable progress toward these targets 
  • Significant engagement with supply chain partners, shifting to lower-GHG products, and improving energy efficiency among suppliers 

About the Clean Chemistry and Materials Coalition (CCMC): Launched in summer 2023, the CCMC supports retailers, brands, manufacturers, and distributors in adopting safer, more sustainable chemicals and materials. This coalition innovates on sustainability, aims to build consumer trust in their brands, and proactively prepares for chemical regulations. The CCMC supports members as they pioneer innovation in safer chemistry, build consumer trust, and deliver durable, trustworthy products. This is the first year that the progress of the CCMC has been reported by its 51 members. 

Key 2024 milestones include: 

  • 79% of members setting chemical management goals 
  • 65% developing action plans to achieve safer chemistry 
  • 90% communicating their Restricted Substances Lists (RSL) to their suppliers 
  • Significant strides in phasing out PFAS and strengthening chemicals management practices throughout the supply chain 

Industry Leadership and Impact:
The Outdoor Industry Association, through the Climate Action Corps and Clean Chemistry and Materials Coalition, is leading the way as the outdoor industry takes decisive action to protect our planet. These efforts are not only reducing the industry’s environmental footprint but also fostering innovation, transparency, and consumer confidence. “While there is still work to be done, our collective efforts in 2024 demonstrate resilience and the industry’s strong commitment to sustainability,” said Julie Brown, OIA Director of Sustainable Business Innovation.  

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

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OIA Opposes Chairman Lee’s Latest Public Lands Proposal

Boulder, CO (June 26, 2025) — Today, Outdoor Industry Association (OIA) issued the following statement regarding the updated language introduced by Chairman Mike Lee (R-UT) to renew his fight to include the public lands selloff provision in the Republican’s reconciliation package after the Senate’s parliamentarian disqualified his earlier plan to mandate the sale of millions of acres.

“Chairman Lee’s latest proposal to sell off some of our most treasured public lands poses a renewed threat to the landscapes that are vital to local economies, small businesses, and the outdoor recreation community,” said Kent Ebersole, president of Outdoor Industry Association. “The bill would significantly shrink BLM lands across 11 states, eliminate public input, bypass the environmental review process, and mandate the disposal of lands near population centers, putting accessible outdoor recreation at risk for millions of Americans. It’s time for Congress to move past this misguided and deeply unpopular idea and instead focus on policies that grow the $1.2 trillion outdoor recreation economy and support the gateway communities that depend on it.”

Tell Congress: Hands Off Our Public Lands

Take action now through OIA’s Action Center:


About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.