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Outdoor Prolink Strengthens Canadian Connections, Adding Six New Brands to Pro Purchase Program

July 26, 2023

Media Contact

Elias Marsh Verde Brand Communications

BOULDER, Colo., (July 26, 2023)Outdoor Prolink, the leading pro purchase program for outdoor professionals, is excited to announce additional brands for its Canadian outdoor industry professionals. With this move, Outdoor Prolink strengthens its commitment to providing outdoor professionals with the high-quality, affordable gear they need to help foster a love for the great outdoors within their communities.

Since its inception in 2004, Outdoor Prolink has been the link between outdoor professionals, top outdoor brands, and specialty retailers. This further expansion into Canada is a significant milestone in the company’s growth. Outdoor Prolink Canada recently added Snow Peak, Mystery Ranch, Merrell, Red Paddle Co, Handup, MTNTOUGH, Big Agnes and Küat to an already star-studded line-up of brands, including BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule.

“For nearly 20 years, we’ve been building Outdoor Prolink, working with trusted brands, and gathering a community of authentic professionals who are the beating heart of this industry,” said Gareth Richards, Founder and CEO of Outdoor Prolink. “It brings me great joy that we are taking this next step and continuing our expansion into Canada by linking brands and outdoor professionals to one another.”

Outdoor Prolink’s network of verified Canadian outdoor professionals has grown significantly. These pros are the stewards of the great outdoors, guiding, educating, training, mentoring, outfitting, and leading a large and growing audience with the goal of getting more people outside. Canada’s national statistical agency, Statistics Canada, reports that nearly 70% of Canadians participate in outdoor or wilderness activities, aided by the work of Outdoor Prolink professionals.

“Working with Outdoor Prolink supports Merrell’s mission of sharing the simple power of being outside with everyone by connecting us with even more outdoor enthusiasts and experience seekers,” said Merrell Canada Marketing Manager Stella Law.

Outdoor Prolink is excited to welcome Canadian-based brands interested in joining the Outdoor Prolink Canada network. Interested brands can visit the partnership page on the Outdoor Prolink Canada website. Outdoor professionals in the industry interested in signing up can visit the professionals’ page on the Outdoor Prolink Canada website to see if they qualify.

Outdoor Prolink looks forward to adding additional brands to the Canadian network in 2023 and beyond. For more information, please visit the Outdoor Prolink Canada website at

About Outdoor Prolink

Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands. Utilizing a strict vetting process, Outdoor Prolink strives to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.