Outdoor industry guides, instructors, employees, and other professionals team up with Outdoor Prolink to give back.
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. At the end of 2022, Outdoor Prolink and its members finished off the year by raising $82,970, which went to five organizations; American Whitewater, Boulder County Wildfire Fund, The Conservation Alliance, PridePads Africa, and Protect Our Winters.
Each year, Outdoor Prolink selects nonprofits focused on their core values, including climate change, conservation, and sustainability. On Giving Tuesday alone, Outdoor Prolink members donated $1,104, and Outdoor Prolink matched those donations with $1,000.
“Giving back to the community is a foundational value at Outdoor Prolink, and one we take to heart. We are so excited to continue to support the outdoor industry and double down on our commitment to our nonprofit partners,” said Gareth Richards, founder of Outdoor Prolink.
“We are so grateful to the Outdoor Prolink Community for standing with PridePads Africa in support of menstrual health and hygiene, education, and women’s economic empowerment,” said Marisa Kellogg, Executive Director. “Thanks to your generosity, PridePads will be able to continue the important work of teaching menstrual health education and providing biodegradable pads so that girls can stay in school during their periods. Investing in girls is investing in our collective future, and we thank you for helping to Break the Taboo in 2022!”
“Strategic partnerships are foundational for our ability to build the Outdoor State into the most influential and impactful climate group in the United States,” said Justin Van Saghi, Strategic Partnerships Manager, Protect Our Winters. “Partnering with Outdoor Prolink allows us to get in front of a large, dedicated community of outdoor enthusiasts, people who are the core of The Outdoor State and bring them into our advocacy efforts as we work to change the trajectory of climate change.”
“2022 marked another wildly successful year for The Conservation Alliance and its partners. Through the collective efforts of more than 270 member companies, the Alliance awarded a record $2.2m in grants to 56 organizations,” said Conor McElyea, Senior Director of Membership and Partnership at The Conservation Alliance. “In addition, we saw 14 projects cross the finish line, permanently protecting 178,815 acres of wildlands. Outdoor Prolink’s support has played a pivotal role in enhancing the efforts of our coalition to further protections of the places we all love to explore, and we look forward to furthering our partnership in 2023.”
New for 2023, Outdoor Prolink will choose a different non-profit partner each month throughout the calendar year that Outdoor Prolink professionals will be asked to give a micro-donation to at checkout. Similar to previous years, Outdoor Prolink will also match donations on Giving Tuesday, with money raised going towards the same non-profit partners they’ve historically supported.
To learn more about Outdoor Prolink, please visit: outdoorprolink.com.
About Outdoor Prolink
Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands. Utilizing a strict vetting process, Outdoor Prolink strives to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.