Edit

OIWC Partners with ASICS and Ragnar Race Series for Outdoor Retailer Race

For Immediate Release

Devon Sibole
OutsidePR.com
devon@outsidepr.com

San Francisco, CA — Jul 20, 2012

Outdoor Industries Women’s Coalition (OIWC) today announced that it has joined forces with Ragnar Events, LLC, producers of the Ragnar Relay Series, to host a 4-mile team relay through the streets of Salt Lake City during Outdoor Retailer Summer Market. The inaugural “Ragnar OIWC Challenge presented by ASICS” will take place on August 4th, from 6:00 am- 8:30 am. Proceeds will support OIWC’s programs focused on providing advocacy, education and resources for women in the outdoor, bike and snowsports industries.

“We are excited to have a brand of ASICS stature join us as the Presenting Sponsor of the inaugural Ragnar OIWC Challenge” said Dave Klewan, Vice President of Corporate Partnerships for Ragnar Events, LLC. “We couldn’t think of a better partner to work alongside at this year’s Outdoor Retailer Summer Market in raising awareness for the OIWC’s and Ragnar’s efforts.”

Participants are invited to register online by August 1st at www.oiwc.org, or at the ASICS booth on day 1 and 2 of the show. Registration is $15 for OIWC members or $20 for non-members with each participant also receiving a limited edition event technical performance shirt courtesy of ASICS. Teams of three (3) participate together (either signed up as a team or as individuals matched by Ragnar for networking purposes) alternating the route one at a time. The course will include the feel of a modified Ragnar event and pass through some of the most scenic parts of downtown Salt Lake City including the Salt Palace, Salt Lake Assembly Hall, Utah State Capitol Building, Church of Jesus Christ of Latter Day Saints, Temple Square and City Creek Canyon. 

All participants will be staged at the Ragnar “base camp” prior to/ following their turn on the route to create a sense of community and camaraderie as well as networking opportunities. ASICS will be on-site throughout the entire event conducting trials of their newest shoe lines for all participants.

To learn more about the event, please contact Hillary Harding Hillary Harding (hharding@oiwc.org) or visit www.oiwc.org/events to register now.

About Ragnar Events, LLC
Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. Teams of 12 run this 200-mile relay in the course of two days and one night. They connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 160,000 people have run in the Ragnar Relay Series presented by Nordic Track, which boasts 15 races and is growing every year. Visit www.ragnarrelay.com for race dates and exact locations.

About OIWC
Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a membership community of professionals in the outdoor, bike and snowsports industries. OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org.

About ASICS America
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.