{Seattle, WA ⏤ March 10, 2025} ⏤ Nikwax, the global leader in PFAS-free aftercare and waterproofing solutions, proudly announces the launch of its Direct.Dry Down line—an innovation that redefines waterproof down with unmatched performance and sustainability.
This cutting-edge range of PFAS-free products offers three distinct performance levels, including the industry’s top performer in the shake test, ensuring outdoor brands can choose the right hydrophobic down solution for their needs:
- Direct.Dry Down 1K: Achieves up to 1,000 minutes of shake time, suitable for both recycled and virgin down, making it versatile for all types of down products.
- Direct.Dry Down 5K: Delivers exceptional hydrophobic performance with up to 5,000 minutes of shake time on premium virgin duck and goose down.
- Direct.Dry Down 25K: Sets a new benchmark with a world leading 25,000 minutes of shake time, offering unparalleled protection and performance on premium virgin duck and goose down for the most demanding conditions.
Key features of the Direct.Dry Down range include:
- Unmatched Water Resistance: Direct.Dry Down 25K withstands rigorous testing, maintaining its loft and breathability even when exposed to water for an astonishing 17 days, ensuring users stay dry, warm, and comfortable in wet environments where standard down fails.
- Durable Performance: Engineered for longevity, this range is designed to perform exceptionally well with Nikwax aftercare products, extending the life of outdoor gear.
- Sustainable: The Direct.Dry Down range is PFAS-Free, bluesign® APPROVED and only available on RDS, GTDS certified or recycled down.
Brian Davidson, CEO of Nikwax, stated, “For over a decade, Nikwax has been at the forefront of waterproof down technology, and with the Direct.Dry Down range, we are proud to set a new standard in performance and sustainability. Our commitment to innovation continues to empower brands to create award-winning products that meet the highest industry standards.”
For brands interested in considering Direct.Dry Down, please contact Direct.Dry@nikwax.com.
About Nikwax
Founded in 1977, Nikwax is the trusted global leader in environmentally responsible cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free DWR and hydrophobic down applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 47 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.
HIGH PERFORMANCE | LOW IMPACT
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