{Dover, NH—March 10, 2025} — NEMO Equipment, the award-winning, New England–based outdoor company, has signed on Escala Sales & Marketing to represent and grow their business in the Eastern Canada region. This strategic move aligns the U.S. brand with a long-standing Canadian agency that is committed to telling the NEMO story of innovation, community, and sustainability.
Started in 1998 by Principal Partner and Sales Manager Mellissa Trudel, Escala Sales & Marketing is a bilingual rep agency known for representing the best outdoor brands to the top specialty shops in Eastern Canada. A small but dedicated team of five, Escala works with respected brands like Patagonia, JetBoil, Sea to Summit, and more.
“We are thrilled to be joining the NEMO family,” said Trudel. “We’re on the same page when it comes to their passion for adventure, their commitment to innovation, and our shared responsibility for the impact we have on the planet.”
“It was clear from the start that Escala’s passion, integrity, and values were a match for us,” said Mike Welch, Senior VP of Global Sales for NEMO. “Their dedication to service and education fits the opportunities we see in the market, and we look forward to seeing how they can further bolster our presence in Eastern Canada.”
About NEMO
NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. The brand has been named Outdoor Brand of the Year by The Daily by Outdoor Retailer, and one of Outside Magazine’s and Business New Hampshire’s Best Places to Work. NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.
Adventure Anywhere. Adventure for Anyone. Adventure Forever.®
