Mountainsmith’s Anvil Militia Ambassador Program On the Move

For Immediate Release

Ingrid Niehaus

(949) 499-2225

Golden, Colorado — Jun 25, 2012

Mountainsmith’s Anvil Militia ambassador program is on the move.  Anvil Militia is a fitting name for a company with an anvil as its corporate symbol and a goal of positioning ambassadors on the “front line” to engage with consumers in the field.  The Anvil Militia will be a diverse team of climbers, hikers, photographers and other outdoor aficionados.  They will all be tasked with using and abusing Mountainsmith gear, educating the company’s existing consumer base and driving new fans of the brand to search out Mountainsmith.  The first troops will be drafted by the middle of July and then others will be added as qualifying candidates are found.

“Mountainsmith is forging ahead with an influential team of outdoor enthusiasts that will utilize their adventures, social media efforts and passion for the outdoors to spread the word of our brand and drive consumer consciousness,” commented Jay Getzel, sales and marketing director for the company.  “This extension of our brand marketing efforts will merge seamlessly with existing social media endeavors, our new Forged For Life blog and the upcoming re-launch of” 

Forged in the Rockies, Mountainsmith’s commitment to innovation began in 1979 and continues to the present with a full line of active lifestyle products. The quality and comfort of all Mountainsmith products—technical backpacks, travel storage systems, luggage, camera bags, trekking poles, pet products as well as the lumbar pack icons—set the standard for the worldwide outdoor marketplace. Mountainsmith manufactures, markets, and distributes an expanding group of products designed to meet the demands of travel on and off the trail, through airports, and anywhere that carrying-comfort is essential. Mountainsmith products are sold worldwide.