Memberships and Sales Spike for Largest Cycling Organization in the U.S.

October 24, 2008

Media Contact

Winona Sorensen
800-755-2453 x219
wsorensen@adventurecycling.org

Missoula, Montana

Adventure Cycling Association — North America’s largest cycling organization — reports that in FY08 its membership and sales programs enjoyed the largest leaps in activity that they have experienced in a decade. With over 44,000 current members, and a reputation as an expert on cycling maps and bicycle travel gear, the organization believes that this stellar performance underscores other national trends that suggest more people than ever are integrating bicycling into their lives.

“We haven’t had this type of growth in new members since the early 1990’s. It’s very exciting to have so many more Americans inspired to travel by bicycle. This is why Adventure Cycling exists,” says Julie Huck, membership director. She adds, “Whether it’s because of last year’s gas price increases, overall issues with the economy, or health and environmental concerns, more and more day-to-day cyclists are realizing that bicycle travel is a fairly simple next step.”

In FY08 Adventure Cycling saw a 10.5% increase in inquiries (people requesting information about the organization) and a 12.2% jump in new memberships. Total memberships grew nearly 5%, peaking at 44, 500 members at the end of September.

Adventure Cycling members receive the Association’s award-winning publication, Adventure Cyclist, which covers bicycle travel around the world and is known for top-notch storytelling and fantastic photography, as well as a host of other benefits. Many resources are also available online, including a how-to library and the Cyclists’ Yellow Pages, a searchable, worldwide bicycle travel resource guide.

Adventure Cycling is also a popular provider of bicycle travel gear as well as the distributor of its own, renowned bicycle maps. For FY08, it saw a 5% increase in overall sales while its map sales jumped nearly 10%.

“Adventure Cycling creates and distributes some of the best bike maps available, it is great to see that these maps are getting into the hands of more people who want to use a bicycle for traveling,” says Teri Maloughney, sales director.

Adventure Cycling’s maps are very popular among bicycle travelers looking to explore the United States (and small sections of Canada). No wonder. The maps are geared specifically for cyclists, including turn-by-turn directions, elevation profiles, touring-specific services such as bike shops, and the organization’s very popular field notes which provide information about the culture, history, and environment along its routes. Adventure Cycling’s maps are also waterproof and sized to fit into a handlebar-bag window or jersey pocket.

Altogether, Adventure Cycling has mapped 38, 158 miles of routes, a distance equivalent to one-and-a-half trips around the world. The network is so large that it is perhaps the largest “un-official” bicycle route network in the world.

Jim Sayer, executive director, offers, “Our successes are due to many factors, including a superb staff and favorable trends in support of cycling. But best of all is our dedicated membership — they’re the real lifeblood of Adventure Cycling. They’re passionate about traveling by bicycle and they prove it with all the ‘member love’ they send to our headquarters in Montana.”

Adventure Cycling Association is the premier bicycle travel organization in North America with over 44,000 members. A nonprofit organization, its mission is to inspire people of all ages to travel by bicycle. It produces routes and maps for cycling in North America, organizes more than 40 tours annually, and publishes the best bicycle travel information anywhere, including Adventure Cyclist magazine and The Cyclists’ Yellow Pages. With 38,158 meticulously mapped miles in the Adventure Cycling Route Network, Adventure Cycling gives cyclists the tools and confidence to create their own bike travel adventures. Contact the office at (800) 755-BIKE (2453), info@adventurecycling.org, or visit http://www.adventurecycling.org.

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