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Meindl USA Steps Forward with Backbone as PR Agency of Record

June 29, 2023

Media Contact

Nathan Borowski, Backbone Media, LLC 970.963.4873 ext. 1171

SIDNEY, Neb. (June 28, 2023) — Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record.

Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and proprietary technologies available to hunters, hikers and other customers in North America.

“Rooted in old-world traditions of craftmanship, Meindl has been handcrafting some of the finest, most comfortable and durable footwear available for outdoor adventures for more than 300 years,” said Phil Francone, founder and president of Meindl USA. “We are proud and extremely excited to bring our high-quality, European-made products to North America and we look forward to working with Backbone on those efforts.”

Since the Meindl family built its first boot in 1683, the brand has been rooted in tradition, quality and innovation while defining itself by the durability, fit and function of its footwear. Every pair is created by proven craftsmen and women using the finest leather, the best materials, and centuries-old knowledge steaming from Meindl’s extensive history.

Meindl USA offers a wide range of footwear for hunting, hiking and walking, including products that feature Meindl’s proprietary Comfort Fit and MFS Vakuum technologies. It also offers the brand’s socks made from premium Merino wool and other footwear accessories.

“We’re excited to help Meindl USA bring the trusted and premium footwear brand to consumers in North America,” said Matt Aboussie, a PR Director for Backbone. “We know lots of customers in the hunting and hiking markets in the US that are eager to get the quality and comfort that Meindl boots offer.”

To learn more about Meindl USA’s product offering and technology, Meindl’s history, or to shop available products, visit

About Meindl USA

Founded in 2019 by experienced professionals from the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and proprietary technologies available to customers in North America. Meindl USA is the exclusive provider of Meindl footwear products in North America. Its product offering includes footwear for hunting, hiking and walking in addition to socks and footwear accessories. For more information about Meindl USA, visit

About Backbone Media

We are the country’s leading active lifestyle media agency. For nearly 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more about Backbone Media, visit