BOULDER, Colo. (February 24, 2026) – Mammut, the Swiss-based leader in performance mountain equipment, welcomes Emily Buck as its new Director of Marketing for North America. Bringing more than a decade of experience leading brand strategy and marketing for global outdoor brands, Buck will guide Mammut’s next phase of growth by building awareness, deepening storytelling, and strengthening community engagement in the US and Canada.
Building on Mammut’s global heritage in mountain performance, Buck will expand awareness and reach through resort and athlete partnerships, brand events and community activations, retail experiences, engaging content, and digital marketing campaigns. Her background in brand development, lifecycle marketing, and go‑to‑market execution will strengthen Mammut’s reputation in technical performance and hardgoods while driving growth in two key categories: apparel and footwear.
Most recently serving as Head of Owned Media & Lifestyle Marketing at The North Face, Buck partnered closely with both regional and global teams to drive customer growth, enhance brand engagement, and translate strategy into impactful execution – making her an ideal fit for her new role at Mammut.
“Emily brings the vision and leadership we need to build on the momentum we’re experiencing in the North American market,” said Matt Kaplan, Managing Director of Mammut North America. “Her proven ability to connect brand storytelling with marketplace strategy will be instrumental as we expand our resort and retail footprint, and introduce Mammut to an even broader community of mountain enthusiasts.”
“Joining Mammut is an incredible opportunity to help write the next chapter of a 164-year-old brand defined by innovation and performance,” said Buck. “As someone who genuinely finds clarity and energy in the outdoors, I’m excited to help grow Mammut’s presence in North America and connect more people to the mountains in meaningful ways.”
Buck’s arrival signals a dynamic new chapter for Mammut North America. With a renewed focus on creative storytelling, meaningful partnerships, and deeper consumer connections, the brand is poised to reach new audiences while staying true to its roots in technical excellence and mountain heritage.
To learn more about Mammut and its industry leading gear built for the mountains, visit Mammut.com.
About Mammut Sports Group
Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.
Media contact: Becca Katz | Becca@verdepr.com
