STAMFORD, Conn. – (October 24, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, will debut an expanded trail running line at The Running Event in Austin, November 19-21, 2025. Focusing on two new key styles, the MADRIX is a trail runner engineered for race day performance over medium to long distances, while the AMPLUX 2 is an all-around runner for varying distances and everyday use. On display at booth 1817, both will be available at lowaboots.com and at select retailers beginning March 2025.
“We expanded our Trail Running line because we are seeing a growing demand for footwear in this category that specifically delivers both performance and versatility,” said Peter Sachs, general manager of LOWA. “With trail running becoming more popular among a more diverse range of outdoor enthusiasts, from weekend adventurers to serious athletes, our shoes address varying needs and running styles. The MADRIX and AMPLUX 2 provide unmatched comfort, traction, durability and all-around performance, ensuring runners of all levels can tackle any terrain with confidence.”
The MADRIX is designed to give elite mountain runners that extra edge on technical trails. Standout technology includes the ultralightweight LOWA® DYNATPE midsole for the ideal balance of cushioning and rebound, a carbon-reinforced split shank to return energy with every step, and a full-length VIBRAM® PULSE Megagrip outsole with 4mm deep lugs for superior traction on varying terrain.
The AMPLUX all-rounder concept returns as the new AMPLUX 2 model that balances comfort and trail feel for mid-distance and daily training runs. It features highly durable yet breathable 5-D printed REPTEX® Sport uppers, a new DYNEVA® midsole designed for cushioning and rebound at speed and a full-length LOWA® TRAC® AGILITY outsole with 4.5 mm deep lugs.
LOWA continues to demonstrate its commitment to the trail running community through active sponsorships and support of key events across the country. This month, LOWA is a key sponsor at the upcoming Uwharrie 100 Ultra, in North Carolina, and will give winners of these races their choice of the brand’s trail running shoes. Earlier this year, the brand sponsored the Pilot Mountain to Hanging Run Ultra and the Hellbender 100 in North Carolina, where the brand’s trail running ambassador, Cyndi Wyatt, led product demos. Additionally, LOWA extended its sponsorship to two popular summer races in Utah, the Wasatch Trail Running Series at Snowbird and Brighton, furthering its presence in the trail running scene.
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About LOWA Boots
With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.
Media Contact:
Charlotte Daher de Garcia, CGPR
charlotte@cgprpublicrelations.com
781-710-7284
