Let Me Run, the nonprofit physical and social-emotional wellness program for boys, has retained Asheville, NC-based Darby Communications as its PR and digital marketing agency of record. Effective immediately, Darby Communications will work with the Let Me Run team to elevate the program’s national presence through a mix of messaging strategy, content writing, and social media marketing.
Let Me Run is building a new generation of men by teaching boys to be their best selves through a character development program powered by running. This unique, research-backed curriculum combines running, games, and activities designed to amplify boys’ confidence, self-expression, and respect for others. An independent study conducted by the University of North Carolina at Greensboro showed Let Me Run significantly improves boys’ attitudes and behaviors associated with healthy masculinity, increases physical activity, improves social competence, and reduces screen time.
“As avid runners, hikers, and cyclists, our team is well-versed in the power of physical activity to instill meaningful values, build healthy habits, and change lives,” says Darby Communications President Angie Robinson. “We’re thrilled to be working with an organization like Let Me Run that uses exercise to impart lessons on compassion, empathy, and integrity to elementary and middle school-aged boys.”
Darby Communications, which has a proven track record of success among the outdoor, fitness, and active lifestyle industries, is aptly positioned to amplify the growing organization’s national reach. Through its fresh, team-based approach to PR and digital marketing, Darby Communications has previously elevated the presence of nonprofits across the country, including the American Alpine Club, the Blue Ridge Parkway Foundation, Friends of the Smokies, and Grand Staircase Escalante Partners.
“Darby Communications checks all the boxes that we were looking for in a long-term partner: demonstrated success in the nonprofit space, familiarity with the active lifestyle industry, and an unwavering commitment to client success,” says Let Me Run Executive Director Emily Battle. “We’re delighted to be partnering with an agency that shares so many of our core values.”
About Let Me Run
Let Me Run is a nonprofit wellness program that inspires boys to be themselves, be active, and belong. With a comprehensive curriculum that applies the power of running, the program encourages boys to develop their psychological, emotional, and social health, in addition to their physical health. Twice a week for seven weeks, two trained volunteer coaches lead an elementary or middle school team through practice. Designed to amplify confidence, self-expression, and respect for others, each practice includes a lesson from the Let Me Run curriculum that incorporates running, games, and activities. Each fall and spring season culminates in a 5k race festival that celebrates the boys’ personal growth.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, active lifestyle, fishing, and craft food and beverage industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC, with a coast-to-coast portfolio, Darby Communications takes a team approach to everything it does for clients and has worked with many respected companies. Their current client roster includes Appalachian Gear Company, Appalachian Mountain Brewery, Around the Crown 10K, Astral, Blue Ridge Chair Works, BRANWYN, Devil’s Foot Beverage Company, Farm to Feet, Green River Preserve, Ignik, Johnson Outdoors, Knog, Let Me Run, LifeSaver, Nine Mile, Poppy Handcrafted Popcorn, PubCorps, The RailYard, Sierra Designs, SylvanSport, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.