MARBLEHEAD, Mass., (November 7, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, will debut UYN® Running, the first running shoe engineered from socks, for road, trail and cross trail for men and women at the Running Event in Austin, Texas November 28-30 2023. The proprietary design features reflect two years of intensive research and collaboration with Trerè Innovation’s state of the art research and design facility AREAS (Academy for Research and Engineering in Apparel and Sports) and the Cerism Center of the University of Verona, examining running in outdoor environments and the study of neuro-muscular reactions. Specifically, the line includes three styles: the Synapsis for road running, ($179.00); the Neuron for Trail Running ($179.00); and the 6Sense for Cross Trail ($199.00). UYN Running will be available at select specialty stores and online starting spring 2024 at uynsports.com/en_us. Attendees of The Running Event can also visit the UYN booth #1342 during the show exhibit hours, 9:30 am – 6:30 pm on November 29 and 30th.
UYN’s footwear engineers are using the next generation treadmill called the Reaxing platform treadmill pioneered by the Italian company Reaxing. Unlike traditional treadmills, the Reaxing platform inclines in all directions in a sudden motion, replicating the unpredictable transitions of outdoor running. Specifically created for neuro-reactive training, this treadmill enabled UYN to study the true conditions of the outdoors in a controlled environment. Neuro-reactive training focuses on the appropriate body positioning and posture to promote proper dynamic muscular stabilization during running.
“Bringing our new running styles to The Running Event opens a new chapter for UYN,” said UYN CEO Marco Redini. “UYN Running represents the future of running footwear clearly differentiating us from what presently exists in today’s marketplace. Thanks to this new study methodology, we created the first neuro-reactive running shoe using a distinct structure guaranteeing superior stability and optimal movement control, especially in unforeseeable conditions while running outdoors.”
UYN Running’s zero-seam structure wraps around the foot and stabilizes it while respecting the natural shape. This design prevents abrasion and hot spots and provides best in class flexibility, stability and breathability.
The technologies include:
- Select uppers made with Flexicorn bio-fiber, a sustainable alternative to elastane, derived from corn seeds for extraordinary elasticity, resilience, quick drying and UV-resistance
- Merino Wool for a soft feel on the skin and temperature regulation for all seasons, cooling when the foot is hot, warming the foot when its cold
- The Heel Active Ligament Outerframe (H.A.L.O) providing support for the sudden changes in direction, while stabilizing the heel and steering the foot into a neutral path from the very first roll-off movement
- Connected with the H.A.L.O. is the Power Chassis, a rigid platform built into the midsole, making the shoe more rigid and providing superior energy return for a smoother run
- The Freebound® heel design cushions and stores the forces generated around the heel
- The ultra-lightweight UYN Propulsyon foam uses proprietary technologies giving the runner the best possible energy return, releasing impact pressure into the next stride
The UYN Synapsis for Road Running
This shoe is designed for long runs on the road from training to racing. It has exceptional ventilation, stability and support and features Flexicorn. Wavy-shaped ribs in the tread design distribute impact forces laterally and give just the right traction for road surfaces.
The UYN Neuron For Trailing Running
Precise, stable and responsive, the UYN Neuron shoe is engineered for speed and comfort in trail running. The hexagonal lugs ensure high traction on all surfaces. The low-rigidity Power Chassis offers greater protection on uneven ground for stones, rocks and roots. The Flexicorn bio-fiber upper is elastic, quick-drying, and resilient.
The UYN 6Sense for Cross Trail
Intended for mountain running on the most demanding trails in the most challenging conditions, this shoe delivers optimal stability, enhanced motion control and rapid adaptation to uneven terrain. The sock-derived upper in merino wool guarantees a precise and wraparound fit, at the same time being abrasion-resistant and waterproof thanks to UYN’s Membrain 115 built directly into the knit, preventing water from passing through while remaining highly flexible and breathable.
In addition to UYN Running, UYN is expanding its Urban Trail collection designed for urban adventures and trail explorations adding the Aethon ($199.00), Arion ($169.00), and Artax ($169.00). The Urban Trail Naked, for light trekking and everyday life, will have expanded colors in all white and all black.
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About UYN, a Trerè Innovation Company
Trerè Innovation was founded in 1950 in Asola, Italy producing only technical stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.
In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.
In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 11 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe and one in Beijing. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Citröen Jeep, and Replay brands.
