Icebreaker Introduces Street-Smart Shorts and Pants

For Immediate Release

Contact: Julie Atherton
JAM Media Collective
julie@jamcollective.net
415-839-7546

Wellington, New Zealand — Jul 27, 2012

 Bottoms get top billing in Spring/Summer 2013 with Icebreaker’s innovative new collection of merino travel shorts and pants. Fresh Icebreaker styles include crop pants and crop leggings for women, travel pants for men, and Icebreaker’s first-ever woven shorts for both men and women. Icebreaker’s comprehensive new range of bottoms completes Icebreaker’s top-to-toe merino wool layering system, designed for adventures near and far.

“Icebreaker is from New Zealand, at the bottom on the world, so it was about time to make bottoms a top priority,” says Rob Achten, Icebreaker Creative Director and Vice President of Product. “Our Journeys travel collection has long offered street-smart tops, cover-ups, dresses and skirts, and new customers can complete their outfits by teaming them with an extensive range of shorts and pants.”

The Journeys Shorts
Icebreaker’s casual shorts have a twill weave and a sophistical, understated design. With 70% merino and 30% cotton for extra durability and shape, they are lightweight, highly breathable and easy care – making them the perfect travel shorts for urban and expedition adventures.

Men can choose from the four-pocket Escape Shorts, which hit above the knee, and the longer cargo-style Seeker Shorts. Women can choose from the Via Shorts and the longer Vista Shorts, which can be rolled up to a custom length.

The Journeys Pants
Men’s new Escape Pants feature an internal draw-cord waist, roomy front pockets and a relaxed fit. With a comfy waistband and a relaxed fit, women’s Villa Crop Pants are the ideal airplane pants, while the versatile Villa Crop Leggings can be teamed with a dress, skirt or tunic.

All pants styles have a touch of LYCRA®, for great stretch and recovery.
 
About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor-apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid-layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3,000 stores in 43 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.