Headsweats® partners with NBC Sports Network for Epic Cycle Series - Outdoor Industry Association

Headsweats® partners with NBC Sports Network for Epic Cycle Series

For Immediate Release

CONTACT: Cory Wilharm

Cincinnati, OH — Mar 7, 2012

Headsweats announces their exclusive agreement with NBC Sports Network to sponsor coverage of the Epic Cycle series beginning this week with Paris-Nice and culminating with the 2012 Tour de France. The 70th annual Paris-Nice is currently underway and is made up of 8 stages covering over 1,100 kilometers.

“The cycling community is always growing and we recognize our sponsorship of the Epic Cycle Series as a solid way to enhance Headsweats’ brand recognition,” says Alan Romick, Headsweats founder and avid cyclist. “We are pleased to partner with NBC Sports Network for this exciting opportunity.”

NBC Sports Network will continue its daily coverage of the 2012 Paris-Nice today at 4:30 p.m. ET. Throughout the Paris-Nice and the Epic Cycle Series coverage, viewers can look for special promotions offered by Headsweats.

In addition, for the third consecutive year, Headsweats will sponsor the “Ask Bobke” segments which will air on NBC Sports Network during coverage of the 2012 Le Tour de France.

About Headsweats
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running, and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com

About NBC Sports Network
NBC Sports Network is the 24/7 cable platform for NBC Sports’ rich heritage of unmatched storytelling, best-in-class production and utilizing broad promotion to make big events bigger. Now in more than 75 million homes, NBC Sports Network serves sports fans by airing coverage of the Olympic Games and Trials as well as the National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, major college football and basketball, and horse racing surrounding the Triple Crown, among other events.  The network’s original programming, such as Costas Tonight, NFL Turning Point and NBC SportsTalk, exemplifies NBC Sports’ ability to tell stories and provide meaningful, relevant content. The network is also home to the best outdoor programming on television. NBC Sports Network, which prides itself on serving sports fans across multiple platforms, is distributed via cable, satellite and telco operators throughout the United States.