Gill Fishing, maker of technical and lifestyle apparel for anglers, announces it has retained active lifestyle agency, rygr as its integrated marketing partner. The Colorado-based agency will support Gill Fishing across paid and earned media channels in the United States.
A global leader in marine apparel, Gill Marine launched the Gill Fishing brand in 2018 to serve a growing number of consumers looking for reliable, durable technical apparel to protect them from the elements encountered on a high-speed bass boat or kingfish-tournament boat.
“Partnering with rygr will help us drive deep relationships with our consumers through authentic, meaningful and measurable connections. rygr’s record in building young brands and delivering on creative, results-driven marketing ideas make them an ideal partner for Gill Fishing,” says Gill Sales Director Tom Houston.
The Spring 2021 collection from Gill Fishing is highlighted by the launch of XPEL, an exclusive fabric technology that provides water repellency, stain protection from motor oil, grease and fish guts, and natural odor control. XPEL technology can be found in Gill’s new Langland Technical Hoodie and Overton Shirt, available now.
“We know Gill from its 40-year history as the leader in technical apparel on the water. The brand’s sailing expertise is unrivaled. Gill Fishing is bringing the company’s design and materials expertise to a segment, in freshwater bass and saltwater angling, that is undergoing significant growth and provides a perfect use case for weatherproof apparel. The team at Gill Fishing has done well to establish the brand since 2018 and we’re excited to work with them on its next evolution,” says rygr General Manager Brian Holcombe.
rygr will support Gill Fishing in the brand’s media relations, influencer marketing, content marketing, and partnerships activities. For more information on Gill Fishing, contact General Manager Brian Holcombe at email@example.com.
About Gill Fishing: Gill was an idea first born on British waters in 1975 by founder Nick Gill, a keen sailor who wanted to create a range of sailing product without compromise; the best fabrics, the best features, the best quality. Now trusted for over 40 years, Gill has grown into an established technical marine apparel brand meeting consumer needs both on and off the water and continues to combine innovative design with the latest fabric technology to increase the performance of its range. www.gillfishing.com
About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us