For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will open on the 3rd in Whitefish, Montana, the same city as its headquarters.
FORLOH was founded by a group of hunters, anglers and all-around outdoors-people who believe there is a better way. More than just building purpose-built outdoor apparel, more than doing it with the best materials, the people behind FORLOH also wanted to manufacture entirely in the U.S. Doing so not only facilitates jobs in America, it also creates a faster pipeline to bring the latest technologies in fabrics to market. Unlike its competitors who are manufacturing overseas, FORLOH has the ability to turnaround products within ten weeks, versus ten months or more.
In the process, FORLOH recruited the most experienced product designers in the industry, sought out the most advanced technologies and fabrics, and created new science-based camouflage patterns. And, FORLOH gear is 100% made in the U.S.A. — from sourcing of materials through to the manufacturing of the end product.
“A lot of people told me it wasn’t possible to build high-end, market-leading technical apparel in the U.S., but when people tell me things like that, I like to prove them wrong,” said founder Andy Techmanski. “FORLOH is here to show that it’s not only possible, it’s actually the better way.”
At its core, FORLOH is dedicated to enabling customers to forge deeper connections with the outdoors. The brand views hunting and fishing as more than pastimes; instead, they are a way of life, a legacy of harvesting wild-sourced game and communing with the great outdoors passed down from one generation to another. And a way to achieve a higher-quality life. FORLOH is also focused on protecting the future of hunting. As part of that dedication, it is also committed to helping get families outdoors together, so it made a commitment to delivering the same technology and product offerings in women’s and youth collections, in addition to men’s.
FORLOH uses a range of cutting-edge and proprietary textile technologies to improve performance in warmth or cooling, breathability and waterproofing. Through FORLOH’s connections with U.S. manufacturers, it has adopted and applied technologies from other industries such as NASA and auto to create unique performance characteristics. It is also applying those technologies in a way that looks at layers as a system that works together, toward the goal of improving things like breathability and weather protection.
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