Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a lifetime of use. Fjällräven continues to provide premium outdoor gear in the expanded High Coast, Abisko Midsummer and Kånken families with increased packability and versatility, and by using environmentally friendly materials like PFC-free impregnation, recycled polyester and organic cotton.
“Our founder Åke Nordin loved nothing more than spending time in nature. His profound respect for the outdoors was a guiding principle in early product development and this has been carried on throughout Fjällräven’s history. For us, creating durable, functional and timeless outdoor equipment that inspires people to go outdoors and discover nature is at the core of our brand,” says Fjällräven’s Director of Brand Marketing, Kevin Stayart.
The new Spring/Summer 2021 line is available now and introduces the High Coast Hydratic Series, Abisko Midsummer Zip Off Trousers and the Kånken Bottle Pocket.
The Fjällräven High Coast Hydratic Jackets (MSRP $225) add to Fjällräven’s wide range of durable, weatherproof shell garments for outdoor enthusiasts everywhere. The new High Coast Hydratic jackets are waterproof, ventilating and packable thanks to a 2.5-layer construction using 100% recycled polyamide with a PU coating and PFC-free impregnation. The jacket features a two-way adjustable hood with reflective details and a two-way front zipper. With zippered hand pockets, a drawcord adjustment at the hem and Velcro adjustments at the cuffs, the jacket is a practical rain garment made for everyday use and on the trail. The interior of each piece features a unique print designed by Swedish artist Erik Olovsson’s personal connection to nature is reflected in the Hydratic Series design and also in his “Landscape” design for Fjällräven’s 2019 Kånken Art Series.
The Abisko Midsummer Zip Off Trousers (MSRP $165) are the latest introduction to Fjällräven’s Abisko Midsummer family, building on the successful launch of the award-winning Abisko Midsummer Trousers. The zip-off trousers offer another versatile option for warm weather trekking. The lightweight, packable and ventilated trousers are made with a hybrid construction of durable G-1000 Air Stretch, the newest G-1000 option from the brand made from 65% recycled polyester and 35% organic cotton, and a pliant polyester stretch that is 70% recycled. The new trousers feature G-1000 Air Stretch, a material made with a lightweight mechanical stretch. When combined with the zip-off functionality, the end result is a versatile pair of trousers offering an articulated cut giving superb range of movement.
Fjällräven’s introduction of the Kånken Bottle Pocket (MSRP $25) expands the Kånken family with a useful side pocket that attach easily to any Kånken. The accessory adds both carrying capabilities and extra personalization options. The bottle pocket is large enough to fit water bottles up to one liter or to hold a rain jacket or other accessories you want close at hand. It is made from Vinylon fabric, the same material found in the Kånken, with a steel frame that slides into your Kånken’s side pocket. It has a cinched closure with elastic cord at the top to keep contents in place and a drain hole with an eyelet at the bottom.
The Fjällräven High Coast Hydratic Jackets (MSRP $225), Abisko Midsummer Zip Off Trousers (MSRP $165) and Kånken Bottle Pocket (MSRP $25) are now available at www.fjallraven.com, at Fjällräven brand centers and select retailers across the country.
Please direct media inquiries to PR Account Manager Ethan Peck email@example.com.
About Fjällräven: In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to durability and timeless design, while staying true to our mission of developing timeless, functional and quality outdoor equipment, acting responsibly towards people, animals and nature and inspiring people to get outside. Today the company has presence in over 30 countries worldwide. For more information, please visit www.fjallraven.com.
# # #